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In the previous lecture, I mentioned that you're going to have to mixing your original content.

Now the question is probably at a popular your is how do I know which content to produce?

Well, there are two ways to do this.

Like I mentioned early in this training, you can try to figure out ways to figure things out on your

own or engaging all sorts of experiments.

Or you can just simply allow your competitors to do your homework for you.

I hope you can see which is the easiest.

It should be obvious if you are sending the very best of content on your needs, your original content

must be at the same level or better.

Otherwise, your followers are not going to take that bait.

They're not going to trust your brand.

They appreciate the fact that you're collecting all this information and they're are going to probably

going to stick around and the follow your social media accounts.

However, you cannot them to do much of anything else.

There's really no incentive for them to draw on your mailing list.

Why should you?

Content is not that great.

They only need to compare the kind of original content you produce with the other top notch or third

party stuff you are sharing to see your weakness.

Do you see the problem here?

You have to produce top content if you want your brand to be credible centrally.

This is easier than using simply reverse engineer your competitor.

Look at their most sensible stuff.

How do you not look at a social media indicators of their content?

How many likes does their top content and get?

How many shares?

Is there any other indicator that shows them the content actually has traction?

Maybe you should pay attention to the number of comments of that content.

Maybe you should want to run a back listed checker pieces of content and see how many other blocks or

websites linked to that piece of content.

This is how you measure the overall success of any single piece of content, you can use it as a template,

if you will, with your own content.

I'm not seeing that you should rip it off is that I'm encouraging you to do to use it as a starting

point and come up with something so much better.

Focus on what works.

When you look at your computer and many social pieces of content you're basing your own original content

on seems and having that actually work.

They have a traction with your target audience members.

You are not wasting money or time taking wild guesses.

This is a one of the most common mistakes social media marketers make.

The second, they have the best idea of reading hot content in their niche.

So they come up with all sorts of content that they think is just plain awesome, only to fall flat

on their faces.

I'm telling you, for every 100 pieces of those types of original content, maybe 10 will gain any sort

of respectable traction in your niche is too expensive and they burns too much time.

Safley There's a better way.

You just need to reverse engineer your competitors most successful content user as a starting point.

You can address them, you can modify them, you can come up with their own variations, but at least

you get a start.

At least you are in the ballpark when you start off.

You're not just taking random shot in the dark.

Learn from your own success after you have started and curating and mixing your original content.

Pay attention to your statistic.

They should tell you which of your content that gets the most.

A lot.

If you'll notice that a handful of your curated a search party content gets a lot of it shares on Facebook

or any other indicator indication of a social media engagement, pay close attention to those pieces

of content at some level or another.

They struck a nerve to kartu audience members attention in a very positive way.

Fundis successful career curated pieces of content and the original word is often similarly.

If you have many different original piece of content, only a handful of them will be really, really

successful.

Pay attention to those are fun them.

Once you have identified them, create a more, then focus on the same thing and present similar information

the same way.

The key here is to focus on what works and expand and grow with digital styles that failed.

Build up your strengths, create derivatives, cross from words of your most successful content.

Not that you have a clear idea of how to create a content that has a proven traction.

Don't just keep in reverse engineering.

Why you need to continue doing this.

You also have to do something else.

Creative derivatives like cross platform.

Just for example, one particular type of proposal that's where all your social media accounts identify

is simple pay attention to is attention and come up with another blog post, see if that works.

If you achieve the same level of success, you are onto something that's not a fluke, is not a one

time thing.

You have a strong thing that your audience members readily enjoy.

The next step is to take things to a whole other level instead of just cranking out yet another blog

post created videos about that scene, make a specialized DiGRA product from graphics, take these materials

and share them on social media platform that specialize in those formats, for example, for platforms

or else share them on Twitter, on Facebook for videos, share them on YouTube for diagrammatic infographics,

share them on Pinterest, creating even deeper.

Look at your hottest blog post and a Strabo key questions.

And these and these and titles will read tweets, Twitter, same kind in the several times over the

course of a week.

Of course, don't drop it all in one hour, but space them out.

Still, when you use a right question, you become very visible on Twitter.

Paradies with a hashtag hashtags The bottom line is decreasing about content.

Curation is a you save a lot of money, but you're also positioning yourself to build on your strengths.

You focus on things that you're doing right and figuring some out so you can predictably produce successful

content.

Now, this is not going to happen overnight.

You have to keep experimenting until you find the right seams that consistently work with your audience.