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These are the user uploaded subtitles that are being translated: 1 00:00:00,360 --> 00:00:03,450 YouTube is the world's second largest social network. 2 00:00:03,480 --> 00:00:09,260 This is just behind Facebook and then the second largest search engine on the web just behind Google 3 00:00:09,260 --> 00:00:14,960 Search YouTube has more than one billion users and everyday people watch hundreds of millions of hours 4 00:00:14,960 --> 00:00:17,870 of video and generate billions of views. 5 00:00:17,870 --> 00:00:23,720 One key takeaway about YouTube is that it's owned by Google and therefore YouTube has a greater search 6 00:00:23,720 --> 00:00:26,180 rank in Google search results. 7 00:00:26,180 --> 00:00:31,780 So this all equals a greater marketing option for distributing your visual content online. 8 00:00:31,850 --> 00:00:36,320 So first you want to set up your YouTube channel to be very professional and sleek. 9 00:00:36,320 --> 00:00:40,830 Go to youtube dot com and click the sign in button in the top right corner of the screen. 10 00:00:41,090 --> 00:00:46,220 You're going to sign in via that same G.M. email address you use to create your Google business account 11 00:00:46,460 --> 00:00:48,840 then to access the YouTube menu at any time. 12 00:00:48,950 --> 00:00:55,640 It's in the top corner so click that to expand the YouTube menu and then click my channel. 13 00:00:55,700 --> 00:01:01,160 So next you'll want to set your channel art which is the top banner that users will see when they search 14 00:01:01,160 --> 00:01:04,450 and actually click through to your channel page on YouTube. 15 00:01:04,460 --> 00:01:11,000 So to ensure that it's not pixilated and the image looks really good use the image size two thousand 16 00:01:11,000 --> 00:01:14,900 five hundred sixty by fourteen hundred forty pixels. 17 00:01:14,900 --> 00:01:19,700 So if you're stumped on what type of channel art you actually want to use Try browsing some of your 18 00:01:19,700 --> 00:01:28,420 top competitors and also look at other top ranking YouTube pages at social blade icon backslash YouTube. 19 00:01:28,520 --> 00:01:32,320 One of my favorite pages for branding is Lexy hair. 20 00:01:32,360 --> 00:01:39,360 So this girl started a YouTube page simply to show how to videos for various hairstyles then as her 21 00:01:39,360 --> 00:01:45,210 audience grew she started to sell hair extensions and other hair products to monetize her following. 22 00:01:45,210 --> 00:01:50,280 So always remember provide value first like she did with these how to videos. 23 00:01:50,280 --> 00:01:56,070 Then later when you get that following that high subscription then you can market a product tell them 24 00:01:56,070 --> 00:01:58,920 to check out your Web site look at this example. 25 00:01:59,100 --> 00:02:06,090 Haircut gives all the examples of the video she's going to do shows her great brand and logo and then 26 00:02:06,090 --> 00:02:09,090 people are directed instantly to oh here's the Web site. 27 00:02:09,570 --> 00:02:14,820 So as you start to browse your competition and some of these highly ranked YouTube pages you're going 28 00:02:14,820 --> 00:02:16,630 to see some great channel art. 29 00:02:16,890 --> 00:02:20,450 Everybody has links to their Web site link their social media channels. 30 00:02:20,490 --> 00:02:26,730 Then as you scroll down you'll see oh there's a featured video and they have various playlists and they're 31 00:02:26,730 --> 00:02:31,000 all various titles after party must try recipes. 32 00:02:31,140 --> 00:02:37,440 So in order to optimize the layout and visual appeal of your YouTube channel you're going to want to 33 00:02:37,440 --> 00:02:39,360 set up these same features. 34 00:02:39,360 --> 00:02:44,650 You're going to want to create playlists and set a featured video. 35 00:02:44,700 --> 00:02:50,520 So again we're on our YouTube page here and this menu your channel and this is the page we land on home 36 00:02:50,580 --> 00:02:56,850 videos playlist community channels and about so we can customize our channel or we can look at it as 37 00:02:56,850 --> 00:03:03,570 a third party person just by staying on this view so to customize we click this customized channel button 38 00:03:08,330 --> 00:03:10,220 and now we are able to edit it. 39 00:03:10,250 --> 00:03:16,820 So right here again again we can edit the channel art we can edit these links right here if we click 40 00:03:16,820 --> 00:03:17,600 Edit links 41 00:03:20,390 --> 00:03:24,320 so I can change the actual verbiage in the link. 42 00:03:24,590 --> 00:03:29,480 So here's a little hack I suggest CLICK HERE to subscribe to really add a call to action. 43 00:03:29,480 --> 00:03:38,050 And then after your youtube you URL add a question mark sub underscore confirmation equals one. 44 00:03:38,330 --> 00:03:45,920 So this equals when people click this it takes them directly to your URL that prompts then with a confirmation 45 00:03:45,920 --> 00:03:54,360 of yes do you want to subscribe so there we go we've edited our art our links are about page we can 46 00:03:54,360 --> 00:04:03,930 edit the description here and plant a few keywords in here include a link update your e-mail and then 47 00:04:03,930 --> 00:04:04,590 playlists. 48 00:04:04,590 --> 00:04:13,670 This is the next most important thing I'd like to categorize playlist click new playlist and this is 49 00:04:13,670 --> 00:04:17,650 an opportunity for greater SEO Search Engine Optimization. 50 00:04:17,810 --> 00:04:23,390 We can create a playlist within our channel that is search engine optimized so we can use a keyword 51 00:04:23,390 --> 00:04:31,130 here in this title not only to take advantage of MCO and keep people engaged for a long duration so 52 00:04:31,130 --> 00:04:39,300 we can click new playlists here and create it where we can just edit an old one here click it and here's 53 00:04:39,300 --> 00:04:40,650 our playlist. 54 00:04:40,650 --> 00:04:44,250 We can sort and drag these around or we can just click edit 55 00:04:47,530 --> 00:04:48,910 add a description to it. 56 00:04:48,940 --> 00:04:50,400 Change the title Love it. 57 00:04:50,560 --> 00:04:53,200 Again we can plant a few keywords here. 58 00:04:53,440 --> 00:04:59,370 We can add videos whether those are other YouTube channels videos or our own YouTube videos. 59 00:04:59,380 --> 00:05:00,720 We can search here. 60 00:05:00,790 --> 00:05:04,860 So it's a great way to build out your channel and make it look like you actually have a lot of videos. 61 00:05:04,960 --> 00:05:10,180 If you use other channels you or if you use other channels YouTube videos or you can look at your own 62 00:05:10,180 --> 00:05:14,710 YouTube videos obviously and search and add click add video 63 00:05:18,180 --> 00:05:24,050 so let's go back to our home page though home. 64 00:05:24,080 --> 00:05:27,500 So as you can see this is where those playlists appear. 65 00:05:27,500 --> 00:05:32,680 I can add a section click this select content dropdown. 66 00:05:32,690 --> 00:05:38,280 Here's our playlist created playlist save playlist created playlist. 67 00:05:38,300 --> 00:05:38,920 And here we go. 68 00:05:38,930 --> 00:05:41,900 Here's our options down here. 69 00:05:41,900 --> 00:05:43,020 And how's the way out. 70 00:05:43,040 --> 00:05:46,160 Is there a horizontal row of vertical row or do we want it to look like. 71 00:05:46,280 --> 00:05:48,460 So there we go. 72 00:05:48,500 --> 00:05:50,420 So cancel that. 73 00:05:50,840 --> 00:05:57,850 We can also edit our previously added sections or playlists if you will by clicking up here clicking 74 00:05:57,860 --> 00:05:58,160 up here. 75 00:05:58,160 --> 00:06:00,030 Let's change that. 76 00:06:00,460 --> 00:06:04,910 Yeah you can add a lot of sections to really flesh out and make your YouTube channel look professional. 77 00:06:05,810 --> 00:06:07,670 So we'll cancel this. 78 00:06:07,670 --> 00:06:12,290 Our main thing is our featured content for returning users. 79 00:06:12,290 --> 00:06:17,300 They won't see your featured content but for new visitors that's how this will appear. 80 00:06:17,300 --> 00:06:24,150 The featured video back here click feature content. 81 00:06:24,650 --> 00:06:29,960 And then here we can select the video we want to play automatically when people land on our YouTube 82 00:06:29,960 --> 00:06:31,620 channel. 83 00:06:31,670 --> 00:06:32,060 We do this. 84 00:06:32,060 --> 00:06:33,320 We refresh BuzzFeed 85 00:06:36,950 --> 00:06:38,960 it starts playing right away. 86 00:06:38,960 --> 00:06:47,420 And what I like about this is that this auto play video can kind of be an intro video to your channel. 87 00:06:47,420 --> 00:06:52,640 So it will capture that new user's attention and tell them what your page is all about right then right 88 00:06:52,640 --> 00:06:53,510 there. 89 00:06:53,510 --> 00:06:59,190 So for BuzzFeed of course they want the newest trending topic the newest funny thing right. 90 00:06:59,270 --> 00:07:06,830 But for that Luxor hair example she probably wants a little tutorial video on how to do hair on what 91 00:07:06,830 --> 00:07:10,400 her page is all about on why you should subscribe. 92 00:07:10,400 --> 00:07:13,560 I like this featured video to be the tutorial. 93 00:07:13,700 --> 00:07:19,460 And the reason or call to action for the person to click SUBSCRIBE. 94 00:07:19,460 --> 00:07:23,840 So as you can see we're viewed as ourself because we can edit everything we can edit our logo the channel 95 00:07:23,840 --> 00:07:26,690 art the layout of our home page 96 00:07:29,470 --> 00:07:32,630 but let's toggle this back to a returning subscriber. 97 00:07:37,020 --> 00:07:42,600 And as you can see returning subscriber there are already subscribed so they're not going to get the 98 00:07:42,600 --> 00:07:43,650 featured content. 99 00:07:43,800 --> 00:07:50,220 So let's just go back to your channel view and this is what a new user will see someone who hasn't subscribed 100 00:07:50,220 --> 00:07:51,120 yet. 101 00:07:51,120 --> 00:07:53,360 It's that auto play featured video. 102 00:07:53,460 --> 00:07:57,340 It's your playlist organized the way you set them up. 103 00:07:58,170 --> 00:08:06,390 And then of course your About page your links your channel art so editing your channel can be done via 104 00:08:06,390 --> 00:08:11,550 the customized channel while editing of your videos can be done via YouTube studio. 105 00:08:12,000 --> 00:08:14,880 So this is at Studio dot YouTube dot com. 106 00:08:14,880 --> 00:08:20,650 You can see right here studio dot YouTube dot com and this is your YouTube dashboard. 107 00:08:20,670 --> 00:08:25,410 This has all your relevant news your analytics your current subscribers and then you can click your 108 00:08:25,410 --> 00:08:32,670 videos and you can edit your videos from right here click a video to edit it. 109 00:08:33,050 --> 00:08:41,580 And this is where I can change tags I can optimize I can add a card and in screen edit the playlists 110 00:08:42,000 --> 00:08:48,990 add a new playlist edit the description the title and save it all from right here. 12094