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Social media marketing trends, the social media world changes faster than any other online space,
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and keeping up with it isn't an easy task.
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So here are a few trends you'll want to keep in mind.
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Most likely, these trends will impact not just this year, but also future years to come.
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First of all, is organic.
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Reach is down.
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A long time ago, a social media user could post something on their profile and easily grow their social
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media following after a few months and receive loads of friend request Commons shares and likes all
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because of their amazing content.
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But today, that's not happening anymore.
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In fact, most social media platforms are making it increasingly difficult to build an organic following,
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and it's not unintentional.
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Here's why.
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As the ability for organic superstars to shine goes down, something else goes up.
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That's right, ad spend.
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Of course, some platforms like Facebook are doing that already full force.
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But the truth is that it's the same for every social media platform.
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They make it more difficult for users to grow their organic platform so that businesses spend more money
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on ads.
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In fact, one change that Facebook made cost a 52 percent drop in organic reach proposed in just a few
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months.
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Remember, social media platforms are businesses.
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So if you're doing well right now, that doesn't mean you're going to be doing well in one year with
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the same strategies.
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Now, Facebook, Instagram, Twitter and every single other social media space wants to make money.
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And they do that by connecting you with paying customers.
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Ideally, they do that very well, but ultimately they are each in it for the money.
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So you have to watch out and measure your own efforts to see what works and what doesn't.
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Social media is becoming what's coined as pay to play.
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As organic reach becomes more difficult.
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Businesses have to pay to play.
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They can no longer trust savvy content marketing efforts to build a following.
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The more that social media algorithms prioritize ads, the more that businesses are willing to pay.
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This is why social media ad spend is way up.
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Advertising budgets for social media doubled from, let's say, 2014 to 2016, and by 2018 it amounted
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to more than eighty nine billion dollars.
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And this only goes up as we go into the trends of 2020 and on.
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I mean, let's be honest.
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We're not surprised here.
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I can imagine you're not surprised either.
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Makes sense when you find out that social media companies make practically all of their money from advertisements.
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In other words, social media is only free for users because advertisers are paying a lot of money to
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reach those users.
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The user is the product.
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There was a great documentary on Netflix about this.
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You can look up social media and they'll probably pop up.
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It shows this concept very well now because the user is a product to reach them, you have to pay.
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Fortunately, if you choose the right social media platform for your business to invest money into,
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that won't be too big of a problem.
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Most social media sites still have very reasonable ad costs, especially if you have thought through
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your advertisements.
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Well, after all, the better your ads, the less you'll spend.
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Now, the next trend to be aware of is channels are emerging.
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As entrepreneurs create social media websites, the possibilities become increasingly endless.
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And that trend isn't slowing down.
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As new ways of communicating, reaching customers and pulling leads developed, so do strategies that
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are equally innovative.
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Take, for instance, card abandonment emails.
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Once the only place to send and receive card abandonment messages was through email.
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It received something like in your inbox, Hey, you didn't sign up yet or you didn't check out yet.
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Now, however, Facebook Messenger and a ton of other messaging platforms are kind of equally viable.
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I mean, just the other day I was receiving a message on Facebook Messenger about me not having checked
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out at something.
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So why is this so important?
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Channels are changing and the way marketers use them is changing even more as more and more social media
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sites find their footing.
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Expect the merging of different marketing channels to happen even more than it already has.
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Just like Facebook did messenger with email, Kaat Abandonments suddenly became a multi-platform thing.
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Now, another trend you could be looking into is that tools are going to be merging.
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But it's not just the channels that are merging.
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The social media tools we use are also merging.
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How many times this week, for example, have you logged into a SaaS product with Google or Facebook?
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Instead of creating new login credentials?
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As more tools flood the Internet, all of it becomes cluttered for the users of those tools.
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Fortunately, marketing tools all around the Internet are working to integrate seamlessly with the Giants.
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Take MailChimp, for example.
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MailChimp is an email marketing software and users can create.
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Facebook ads natively from their MailChimp accounts, they can do so to target their email subscribers
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or create a look alike audience from their current subscribers, the more that this happens between
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social media platforms and SaaS companies, the easier time you'll have marketing to your target audience.
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Really, this merging of online tools is a good thing for your business, and more than likely it isn't
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going to slow down anytime soon.
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With these trends in mind, it's time to look at some of the most popular platforms for each platform.
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I'll give you a short history of how it came about, where it's at right now, and what the context
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of the platform dictates and how to come up with great content for it.
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We'll start with the biggest beast of all, Facebook.
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