All language subtitles for 005 Upcoming Incredibly Important Trends_en

Social media marketing trends, the social media world changes faster than any other online space,

and keeping up with it isn't an easy task.

So here are a few trends you'll want to keep in mind.

Most likely, these trends will impact not just this year, but also future years to come.

First of all, is organic.

Reach is down.

A long time ago, a social media user could post something on their profile and easily grow their social

media following after a few months and receive loads of friend request Commons shares and likes all

because of their amazing content.

But today, that's not happening anymore.

In fact, most social media platforms are making it increasingly difficult to build an organic following,

and it's not unintentional.

Here's why.

As the ability for organic superstars to shine goes down, something else goes up.

That's right, ad spend.

Of course, some platforms like Facebook are doing that already full force.

But the truth is that it's the same for every social media platform.

They make it more difficult for users to grow their organic platform so that businesses spend more money

on ads.

In fact, one change that Facebook made cost a 52 percent drop in organic reach proposed in just a few

months.

Remember, social media platforms are businesses.

So if you're doing well right now, that doesn't mean you're going to be doing well in one year with

the same strategies.

Now, Facebook, Instagram, Twitter and every single other social media space wants to make money.

And they do that by connecting you with paying customers.

Ideally, they do that very well, but ultimately they are each in it for the money.

So you have to watch out and measure your own efforts to see what works and what doesn't.

Social media is becoming what's coined as pay to play.

As organic reach becomes more difficult.

Businesses have to pay to play.

They can no longer trust savvy content marketing efforts to build a following.

The more that social media algorithms prioritize ads, the more that businesses are willing to pay.

This is why social media ad spend is way up.

Advertising budgets for social media doubled from, let's say, 2014 to 2016, and by 2018 it amounted

to more than eighty nine billion dollars.

And this only goes up as we go into the trends of 2020 and on.

I mean, let's be honest.

We're not surprised here.

I can imagine you're not surprised either.

Makes sense when you find out that social media companies make practically all of their money from advertisements.

In other words, social media is only free for users because advertisers are paying a lot of money to

reach those users.

The user is the product.

There was a great documentary on Netflix about this.

You can look up social media and they'll probably pop up.

It shows this concept very well now because the user is a product to reach them, you have to pay.

Fortunately, if you choose the right social media platform for your business to invest money into,

that won't be too big of a problem.

Most social media sites still have very reasonable ad costs, especially if you have thought through

your advertisements.

Well, after all, the better your ads, the less you'll spend.

Now, the next trend to be aware of is channels are emerging.

As entrepreneurs create social media websites, the possibilities become increasingly endless.

And that trend isn't slowing down.

As new ways of communicating, reaching customers and pulling leads developed, so do strategies that

are equally innovative.

Take, for instance, card abandonment emails.

Once the only place to send and receive card abandonment messages was through email.

It received something like in your inbox, Hey, you didn't sign up yet or you didn't check out yet.

Now, however, Facebook Messenger and a ton of other messaging platforms are kind of equally viable.

I mean, just the other day I was receiving a message on Facebook Messenger about me not having checked

out at something.

So why is this so important?

Channels are changing and the way marketers use them is changing even more as more and more social media

sites find their footing.

Expect the merging of different marketing channels to happen even more than it already has.

Just like Facebook did messenger with email, Kaat Abandonments suddenly became a multi-platform thing.

Now, another trend you could be looking into is that tools are going to be merging.

But it's not just the channels that are merging.

The social media tools we use are also merging.

How many times this week, for example, have you logged into a SaaS product with Google or Facebook?

Instead of creating new login credentials?

As more tools flood the Internet, all of it becomes cluttered for the users of those tools.

Fortunately, marketing tools all around the Internet are working to integrate seamlessly with the Giants.

Take MailChimp, for example.

MailChimp is an email marketing software and users can create.

Facebook ads natively from their MailChimp accounts, they can do so to target their email subscribers

or create a look alike audience from their current subscribers, the more that this happens between

social media platforms and SaaS companies, the easier time you'll have marketing to your target audience.

Really, this merging of online tools is a good thing for your business, and more than likely it isn't

going to slow down anytime soon.

With these trends in mind, it's time to look at some of the most popular platforms for each platform.

I'll give you a short history of how it came about, where it's at right now, and what the context

of the platform dictates and how to come up with great content for it.

We'll start with the biggest beast of all, Facebook.