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Would you like to inspect the original subtitles? These are the user uploaded subtitles that are being translated: 1 00:00:03,940 --> 00:00:08,650 Now, let's talk about Reddit so you can also check some more in the expert interviews about that. 2 00:00:08,660 --> 00:00:15,850 But the history of Reddit Reddit slogan claims that they are the front page of the Internet and they 3 00:00:15,850 --> 00:00:17,350 aren't very far off. 4 00:00:17,830 --> 00:00:24,430 Would one point five billion visits from May, twenty nineteen to May, twenty twenty Reddit might just 5 00:00:24,430 --> 00:00:25,990 live up to its description. 6 00:00:26,080 --> 00:00:31,630 Reddit is another college originated social media site, and it's a very special one at that and focuses 7 00:00:31,630 --> 00:00:33,920 entirely on community benefit. 8 00:00:34,330 --> 00:00:40,990 In fact, Reddit users will ferociously attack you for spamming link bait or dumping promotional links 9 00:00:40,990 --> 00:00:43,540 on their boards, which are called subprojects. 10 00:00:43,840 --> 00:00:50,050 But if editors like what they see, they can easily drive enough traffic to your site to crash it. 11 00:00:50,390 --> 00:00:56,260 You shouldn't take a Reddit traffic storm lightly to key factors that helped Reddit grow to such a massive 12 00:00:56,260 --> 00:00:58,530 platform are a maze. 13 00:00:58,570 --> 00:01:05,230 Ask me anything and their voting feature users can upvote and downvote entries, links and comments. 14 00:01:05,230 --> 00:01:11,500 The most popular and helpful submissions always show up on top Reddit rewards or punishes accounts with 15 00:01:11,500 --> 00:01:15,520 karma, which they display separately for links and text posts. 16 00:01:15,880 --> 00:01:19,870 This way, users don't have to dig through tons of content before finding ones good. 17 00:01:20,140 --> 00:01:22,690 They can see what's popular right at their first glimpse. 18 00:01:22,990 --> 00:01:27,340 The platform took off when celebrities started doing Amus during amay. 19 00:01:27,340 --> 00:01:32,710 Celebrities hang around on the platform for a while and answer users questions like people who have 20 00:01:32,710 --> 00:01:38,050 done Amys include Barack Obama, Arnold Schwarzenegger, Tim Ferriss, David Copperfield and even Bill 21 00:01:38,050 --> 00:01:38,560 Gates. 22 00:01:38,590 --> 00:01:40,300 Now, quick context. 23 00:01:40,690 --> 00:01:43,240 Reddit is tough to crack. 24 00:01:43,510 --> 00:01:47,170 You can't use it as another distribution channel and just submit a link. 25 00:01:47,170 --> 00:01:51,010 Every time you publish something on your blog, you have to be present. 26 00:01:51,010 --> 00:01:55,690 You have to communicate and provide value to fellow editors without asking for anything. 27 00:01:55,690 --> 00:02:01,660 First, submit funny and helpful links for a while just to build up your karma and then refer back to 28 00:02:01,660 --> 00:02:05,290 your content, but only do so where it's appropriate. 29 00:02:05,290 --> 00:02:09,970 And be sure to make the links a side note rather than the entire content of the post. 30 00:02:10,330 --> 00:02:18,370 For example, the E brand Findlay was able to generate twenty thousand dollars in sales using read correctly. 31 00:02:19,150 --> 00:02:21,250 Now very, very important are to read it. 32 00:02:21,250 --> 00:02:25,480 Marketing fails, read it mostly hates marketers. 33 00:02:25,480 --> 00:02:27,730 It's not necessarily the fault of marketers. 34 00:02:27,740 --> 00:02:29,980 So Reddit is just a unique community. 35 00:02:29,980 --> 00:02:33,790 They don't like people who are too blatant in their marketing and they don't like businesses trying 36 00:02:33,790 --> 00:02:35,650 to be pushy for no reason. 37 00:02:35,650 --> 00:02:38,560 Even some of the top businesses have made massive mistakes. 38 00:02:38,560 --> 00:02:45,190 On Reddit, the CEO of a large outdoor gear retail chain started an email on Reddit hoping to generate 39 00:02:45,190 --> 00:02:46,060 brand awareness. 40 00:02:46,090 --> 00:02:48,790 However, that's not completely how it went down. 41 00:02:48,790 --> 00:02:53,740 And I'm not going to elaborate further, but you can imagine how the meme industry took over. 42 00:02:53,740 --> 00:02:54,800 So what's the point? 43 00:02:54,970 --> 00:02:57,790 Be careful what you post on Reddit. 44 00:02:57,820 --> 00:03:02,890 Take some time to understand the audience before you start using the platform to advertise and market. 45 00:03:02,890 --> 00:03:04,540 Once you do understand, read, understood. 46 00:03:04,570 --> 00:03:10,390 The platform represents a well of marketing potential that you don't want to be able to pass up on. 4837

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