All language subtitles for 001 Introduction to Creative Writing & Ad writinng_en

Hi there and welcome to this video.

This is an introduction to creative writing, which is going to be a skill that you will be using for

blogging and ad writing and copy writing and whatever writing job you will have in the future.

This will maybe even help you with emails and everything else as well.

Now, in this video, specifically because it's just an introduction, I want to go deeper into specific

software that you need to use as you go through this.

Any person that enters my company uses this software as a must, as well as some tips on how the tone

and formality of your writing needs to be in order to be highly converting and successful.

So with that being said, let's just jump straight into it.

Now, the first thing you need to be aware of is the tone of which you are going to be writing in.

Now, in my past, I've done everything from studying law to business to eventually going into social

media and getting millions of views on some of the social media.

And this is what I've learned.

You always want to talk to somebody as if you are in a bar sitting across from each other and you hear

the person talking about something with the barkeeper, and you just overhear and seem to be able to

help this person such as you over here, this person, you just tap on the shoulder and say, hey,

don't mind me disturbing, but I've heard that you do this.

So when you're starting your intro for a blog, for an ad or anything, just imagine that person next

to you at the bar and you're just trying to kind of politely interrupt and just start a genuine conversation

where you can help, because that's a genuine value.

Looks like this advice came from my mentor and it has been one of the most valuable advice I've ever

gotten.

It right away establishes a friendly type of tone, makes you really likeable and takes a lot of mental

triggers.

In the beginning, when I just graduated, I used to write very formal coming from my law degree.

I thought that you had to address people a certain way and write.

Very complicated issue with that is that a lot of people are very busy.

The more formal you write, the more complicated it is to read it and the longer it takes to read it.

So when people are busy, they're just going to dismiss your email for a later date when they actually

have time.

So if at any point you will be approaching senior executive, you want to make sure to keep it not formal

just because they will be able to read the emails faster.

Of course, you're not their best friend, but at the same time you're also not their lawyer.

So don't start writing like one.

Now, that is all about the tone, but the most important part coming now is how you write.

A lot of people tend to write fast.

They write through their iPads or their phone or anything that allows spelling mistakes.

So the number one app you're going to be installing is called grammar.

Grammar is free and it will check all of your grammar making sure that everything you write does not

have any spelling mistakes.

That one is a pretty obvious one.

If you don't have that installed yet, that is your number one.

Go to you want it as an extension, you want it on all your Google Docs, Google spreadsheets.

And if you can, even on your desktop grammar even has an app so that you can install a keyboard on

your iPhone or Android to make sure that ID correct you there on your phone.

The second app, however, is going to be more important and that one is a little bit less known.

It's called Hemingway App.

Hemingway app is all about making sure that your writing is very approachable and clear.

When you type in your text in there, it will show all the sentences that are hard to read and give

you suggestions on how to improve them.

It will also teach you how to write words in a different way.

A thesaurus is going to be, of course, a great help as you learn to switch away from formality to

non formal writing.

Heavyweight app has become one of the most essential tools we're using in my company.

And I highly, highly suggest you to have Dad as your number one page as you go throughout your career.

The goal within Hemmingway app is to get your text under grade five.

Everything above that will be too complicated.

Again, the message is if you want a high converting email, you want quick responses or you want to

make sure you don't end up in any waiting list, then make sure to keep your reading level under grade

five.

The more complicated you go, the more obstacles you will face.

So that's my biggest advice.

Hope you enjoy it and I'll see you in the next videos or we will go step by step on how you actually

write and structure and do everything regarding writing and thinking of concepts and everything in between.

I hope you like this video and I'll see you in the next one.