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Welcome to the story, Brian.
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Great to have you, I'm glad you could come out tonight, and in spite of the rain, everyone else made
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it out.
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I was hoping everyone would make it in spite of the rain.
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But look at pretty good turnout, whoever works here.
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Yeah.
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And yes or no.
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Yeah.
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So we we usually like to start off with a little bit of background information to understand a little
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bit more about where you came from.
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Were you born, where were you born, where do you come from?
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Antwerp, Belgium.
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We're very proud.
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So, so big city life.
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Well, I left, so not that really.
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But I love I love Belgium.
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Startup scene is less than the Netherlands, partially.
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Why we moved head offices to the Netherlands.
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Born and raised in Antwerp.
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I was in the city center.
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My parents just came with a suitcase and one hundred dollars they were from the Soviet Union that collapsed.
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Ninety one they left came to Belgium.
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I was born in ninety three then.
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And so I'm completely Belgian.
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Don't know anything else.
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I know the language so that's good.
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And and since they're, they kind of.
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Well when you're, when you don't have anything, the kind of only option is to be an entrepreneur.
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So I guess I only saw that lifestyle.
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But it wasn't from your parents.
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Yeah, it was.
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It wasn't called entrepreneurship.
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Of course, my parents told me to always become a lawyer.
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So I studied law.
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And yeah, I just followed that pattern.
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I was very curious, asking a lot of questions.
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So I wanted to study law because I wanted to know everything.
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My kind of my reasoning to study law was to say that if I would ever have a car accident, that was
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the movie playing in my head, if I ever had a car accident, you always had a guy come out and say,
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I'm going to sue you.
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And then I wanted to say, no, you're not.
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It's yeah, that that was my reasoning behind it.
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But then my parents like group became big at 17 years old.
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It kind of separated.
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They had to divorce.
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It got a little bit messy.
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But to say it really nicely, I didn't fit it into the plans of both parents.
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So I kind of went on my own.
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Luckily, I had skipped my last year.
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I jumped in the sense I finished graduated early.
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So I was already in university when that happened and I was suddenly left 17 years old, which is not
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very nice in Belgium because you don't have rights.
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You kind of learn, you learn.
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It's knowing a minor doesn't have rights.
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But I actually experienced it.
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It means going to police station them, not wanting to accept your written review because you're a minor,
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going to an institution, them not wanting to take your statement for support, for instance.
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So I was stuck with that position and I.
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Yeah.
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What do you do?
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So from seventeen years old, I can do what they now say in a very creative and nice way.
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Hustle's which sounds nicer than what it is and I guess I ended up in entrepreneurship found in companies
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mostly was I wanted to fund my law school.
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I couldn't believe that because of the misfortune that I had, suddenly my law school dream would have
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stopped.
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So that's kind of how I ended up.
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I ended up doing like seven or eight jobs.
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And then my mentor told me, like, I was overstressed, crazily overstressed.
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And my mentor told me, you have to find a way where you do those seven or eight jobs and and make more
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money, but do less.
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That's all he said.
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And it was like, what?
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And funnily enough, three months later, I started writing video letters, which is the main company
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in the video marketing that we do for multinationals, and that funded me through law school.
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But there was a lot of ups and downs, a lot of jobs.
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Like I said, student jobs don't pay well, so.
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Yeah, yeah.
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So that's the background story, I guess.
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So backtracking just a little bit when you were younger, when you're, say, seven or eight in school,
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were you already thinking about a business, about work?
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I guess like you said, you saw your parents activity and what they were doing.
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Yeah, yeah, yeah.
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For sure.
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Were you already engaged?
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And somehow a lot of the typical is, you know, selling candy or some sort of other speakers we had.
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Yeah, they were buying stuff from from China and selling it to their friends and things like that.
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They always found something.
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I wasn't doing it for the simple reason that every time I had an idea, my parents said, no, just.
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Doesn't happen is like my dad used to say, a dictatorship, folks and studies, which is actually very
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common immigrant households.
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So every time I had an idea, hey, I want to go in the streets and go door to door because my friends
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are doing it and like in the Scouts, collecting money.
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And they got me really excited and I couldn't do it, so I didn't do it.
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And then I think around I think 11 years old, I discovered online secondhand shops like secondhand
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cards.
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And now I don't know what it is here.
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But and I realized that people were selling iPhones for, like, wait cheaper.
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And I was like, what if I just buy an iPhone so that an iPhone?
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And then I'm not breaking my parents rules.
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And so I start flipping a lot of stuff.
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I got I got two luxury watches after a while, which is good.
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And then at 15 years old, at 13 years old, I got my first job working in a bar, which is really cool
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because it's 13.
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So I sampled all the I probably shouldn't tell this, but I sampled all the drinks.
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And then at 15 years old, that's like the time when we all go clubbing and stuff in my school.
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Well, it's not 16 years old because that's the minimum drinking age.
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But we got in at 15.
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So I started spending quite some money and my parents did want to give me money.
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So I needed to find a creative way to go out without spending money.
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So I started throwing club parties because now I got money from sponsors and everything and I could
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go out and I got VIP corners without doing anything.
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So that was my first real venture.
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If I was small, I wasn't like flipping candy in school, my parents would punish me.
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So, um, your current company, Lightning Video Editors, you said you started that shortly after after
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you finish high school.
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Yeah.
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What how how did you come across or what was the idea behind that?
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What was that?
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Yes.
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Well, the idea was I needed to find the thing that makes me more money than the seven or eight jobs.
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But realistically, what the thing was, I got into a community of people where I found my mentor.
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The mentor told me I needed to find a thing.
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And then I was brainstorming with him because at the time I was doing door to door sales, one of the
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jobs that I was doing and I had I've been promoted there kind of an unofficial team leader where I was
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like coaching people in sales.
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And I thought, hey, all these people are like selling stuff online.
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Maybe I do like a course.
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And they sell that online.
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To which he replied, No, everybody's doing that.
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Don't do that.
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It's horrible.
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So I was like, OK, if it's that bad, then I'll stay away from it.
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And I did.
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So the next thing on the list was I was traveling and taking pictures and videos of that.
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I was like, hey, I have a camera, maybe I should do something with video.
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And then he says, well, it's a good market.
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At the time it was a good market.
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Now it's overcrowded, it's a good market, it's competitive if you make sure that you're better than
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the rest and we have ways to be better than the rest, you could actually make something there.
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So when I was building it, it had to be something with video.
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I didn't know what it was going to be, but I knew that the number one problem in that industry is that
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everybody loves to film.
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Everybody hates to edit.
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So that's how we got to video editors, which is actually still in the name.
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And we barely do that.
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And it needed to sound cool.
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So I was like, hey, how about just do lightning or something?
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It was like there are a lot of names like zoos, video editors or Greek mythology stuff.
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But we ended up with lightning video editors and and we started doing video conferences, editing a
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lot because I knew people in that industry.
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And it ended up to what we do now, which is video marketing for multinationals, because we take all
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those videos and create a funnel behind it, make sure that it converts.
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And so it's all the the more detailed stuff, the technical stuff that's so it's actually sort of pivoted
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from the original concept to something.
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Yeah.
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Yeah.
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And but quite a name.
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It's still reflected where we were originally.
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I was walking around with other camera guys because I was hiring camera guys.
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I was enjoying myself and we were walking around filming conferences to now sometimes we still do it.
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We filmed South by Southwest Update in Amsterdam.
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So that was a cool thing.
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But we usually do more of the technical stuff because the less so less competition.
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But if you gather a lot of data from a lot of videos, you have a step up that others don't have.
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Unless you're a big media agency, there is no competition and even there there's not really a competition
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because you have different data than I have and I'm more focused on this target market.
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And I know these clients a little bit better than you.
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And so I have something that they want and becomes easier.
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And so I kind of started listening to my clients and I realized that they didn't really want the video
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part.
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They wanted what the video brought them, which is more sales.
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And how do I get the more sales?
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Not by making a video, but by creating the funnel behind it.
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That actually leads to a video that actually leads to converting that traffic and that's listening.
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I just listened.
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OK, so, I mean, I was going to ask a question, sort of I guess it's related to the first part of
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your of the company, because a lot of founders here, a lot of startups, obviously, they're looking
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to sell.
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They're starting a new company and they're looking for for their customers.
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So how did it work for you?
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How did you find your first customers?
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How did you reach out in the first place?
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Find out that it was a pain, points that you could monetize, capitalize on top of, and then how did
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you start to reach out to to two customers?
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And in the early days, it's more of a different mindset.
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It was more of a mindset of instead of finding something new that I wasn't going to do with a law background,
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I was not an engineer.
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Suddenly something or code something.
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It was more like finding a viable market that already has money in it.
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And then just beating the competition sounds really harsh, but like being better than the competition,
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especially in this industry.
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A lot of and this is actually a big thing that if somebody is listening and as a filmmaker, a lot of
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people in this industry, in the branding video, the PR there are very creative.
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They're the kind of types that you find in short film festivals, which that's where I was looking for
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editors.
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And and that nails them because I'm very commercial, because I want my clients are paying me money,
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so I want them to be happy with me.
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So I would always sacrifice the creative part as long as my client was happy up to a point, because
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there's some things that I know conferred better.
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So we tell them, don't do that.
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And if you do, it's on your own risk.
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But I would always listen to my client.
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I would do just that.
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It's making the creative industry, I guess, nicer for the clients, which is where it should be.
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Instead of putting my foot down and saying, no, this is how it should be the video.
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And so I chose a market that had money in it and I just started being better than the rest to the point
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where now I was working with the best again, I could hire the best.
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OK, and what advice would you have for your client?
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Well, for successful sales, as a startup, as a startup, often you're not well known.
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Even if your product is better, maybe you're not very well known.
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So but a lot of people don't do sales.
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So that's exactly the question is what's the point?
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What's the key?
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I don't know.
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I have a feeling that most people get into startup life because it's nicer on that side and they don't
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do sales.
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They create the product, they create the brand.
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And I'm part of that as well.
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Sometimes sometimes you catch me doing the branding where I totally shouldn't.
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But like, initially when I got into my company, I needed food on the table.
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So everything I was doing was with in mind, like branding.
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It had to be premium so I could attract premium clients so that I could have food on the table because
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no sales, no no food.
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And and so when you're a startup, I have a feeling from the friends that I see, from the mentors that
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I see actually we started investing a couple of months ago from the investments that I see.
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The people are hungry because they need the sale and they realize that that's their priority.
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Like, they'll get it.
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They'll start looking into their network.
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You everybody has ten to one hundred people in their network.
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And if you don't like when I started, I didn't have that.
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I started getting a lot of jobs.
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And in all those jobs, these are meeting people and they also have problems.
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And so you can have the job and externally also a system with a video or with marketing.
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And where do you get that knowledge on the Internet?
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You go in Udemy, you go on YouTube and like basic Facebook ads, knowledge, every company nowadays
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wants a Facebook ad expert, but they don't want to invest the time to go on YouTube.
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Or you do need to actually learn how to create a Facebook ad campaign, whereas you can just go on YouTube.
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You don't even have to go on Udemy go on YouTube.
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You see how to create a Facebook ad campaign.
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You go get a job in like two or three companies as like part time, and you're like and as you're talking
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with your boss, you start noticing probably that he has problems attracting clients.
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And then you'll say, hey, I can do Instagram ads for you, I can do Facebook ads for you, and there's
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your first client.
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If you don't have any connections, if you have connections already makes it easier because then you
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just ring up your blacklists book.
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And that's the stories of founders that they always say, which is like they have an idea.
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They call up some people and then the first sale comes in to then go through your black book and then
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just go every no cold calling.
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And this is also thing the startups I know don't realize the conversion rates are two to four percent.
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That's industry standard on a landing page.
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If you can get 10 to 20 percent, you have a really good landing page.
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So knowing that those are the percentages for every hundred people you contact, two or four will become
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clients, then you know what you need to do?
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You need to contact the thousand people and every hundred you have to optimize because if you're not
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converting to or four at one hundred mark, that means you're doing something wrong.
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You get the two hundred mark, you have an optimized still like you have to optimize when you get to
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a thousand.
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Now you can say cool, I got this many clients, did I get to my four percent conversion rate then four
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percent.
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That's awesome.
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And every time I hear people talk they say, hey, I can get a job, so start a startup.
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And then my question is, but when you look for a job, you may be like send out 20 like CVS, right.
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When you're a startup, you have to do a hundred a day at least.
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And like my mentors are doing a couple of thousand today and like they're they're hitched to like big
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servers like Amazon and stuff like that, because the quantity of energy is so big that you just you
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can't send it through a normal Gmail.
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And that which is in this world, obviously, most know that this is lead generation.
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This is how the game is played.
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And it's it's the quantity and quality because as you grow and you get your thousand, you'll be optimizing
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because you want that conversion rate to go up.
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Right.
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You want to go from two percent to four percent to eight percent, 12 percent.
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And the way you do that is by hiring a copywriter that does your copywriting better than you do, creating
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buying apps that make reminders easy for you.
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So that which is what I used to do when I started, I had to I had in my agenda had reminder days so
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would send out an email on a Monday and then probably on a Thursday.
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By the time I got through all the emails, I would start again this whole cycle of now sending reminder
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emails and then like the next week again and again, and it takes like four or five or six times before
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you even get a response.
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And then they if you do it well, people will be happy.
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And if they're not interested, they'll just say no.
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If you do it bad, they'll start insulting you, which is something to learn.
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You can optimize as well.
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So along along those lines, how do you, uh, not appear pushy yet?
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Still push hard enough to close it.
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But here's a question.
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If I take away all your money and there's no food on the table, will you be worried about pushy?
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Probably not.
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No.
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You'll be optimizing on the go and make sure that people don't insult you and all my mentors that I've
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heard ever.
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They were always very arrogant in the beginning.
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I wasn't I had to learn that arrogance from them, but like to measure like you try not to become arrogant,
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but you try to get the right balance, right.
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It's all about balance.
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But they all started really arrogant.
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Like I have stories from my mentors.
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Were they they would insult the company in public and the company would call them and they say, what
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did you do, like so much traffic or bad name?
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And then the guy would just answer, OK, cool, so when are you hiring me?
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And then I feel I'm a bit nicer when I do it.
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So pushy.
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If you're going with that mindset, then my answer to that is you're going it's people like me that
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don't care.
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So how are you going to beat me if you're in the same industry when I'm I just don't care.
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I just go for it and I apologize if I insulted them in any manner and try to deal with the best intentions
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and and try to give them value.
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Because if you're not giving them value and they're insulting you, then you're wasting their time.
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You should optimize that, make make better copywriting, give better value.
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Like don't give them don't give them an ebook.
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Everybody has an ebook.
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Nobody cares about that book.
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Give them a video like a nice video.
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That's like we looked at your company.
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That's what we saw wrong with it.
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We have the data to make this better.
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Hire us.
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Who's going to insult you for that?
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Right.
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So how many employees you have now and.
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And a lightning video editors, we have a teen to have two companies and somehow they're still mixed.
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We're now eight people, of which six are active because two are taking a break.
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And in enlightening video editor specifically, which is kind of a good thing, that's why I chose this
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industry as well.
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The industry got reformed a couple of years ago to the point where everybody was freelance or all my
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camera guys or my editors was in a very luxurious position because I could have a huge team and not
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have the big salaries unless it was like a lot of projects to do.
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But yes, we don't have fixed we have like six to eight people because it would take a break.
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But six people that are just active, they're helping me.
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They're assisting me.
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But when we have big projects, I have a database between 50 to 80 people, depending on the project,
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I would call them up and be like, these are guys that I've worked with for like two or three years
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now.
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So I know them.
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I know their gear and how the footage looks like.
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I know how they edit, they know how I edit.
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So in that sense, I'm in a well together and but from the six or eight people there, that's more of
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your core team that you work with.
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Your team is.
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And how do you when you obviously you had to go from just yourself to the first person, second, third,
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fourth, how do you keep your your I guess the culture, the mindset, the.
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Yeah, so I tried, I really did try that.
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So that's always something I want.
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And it's always a challenge when when you have an idea you're passionate, you have maybe your co-founder
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like, OK, now we need to hire our first person.
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Now what is the second company is why not three.
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It's a work life balance training program.
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And no matter how much changes I do this company, the Work Life Balance Company, has a bigger vision
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than lightning video editors.
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It's a video marketing.
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I tried my best to to only work with companies that have an experience where sharing that's our headline.
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And we try to do the best we work with Ted worked with those kind of companies, but still it's corporates.
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And so even though I try my best, there are some limitations.
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Even though I tried to lift them by angling it towards something good, you can't fake something good.
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It has to be something good to the companies I work with, have to be good.
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And if I don't, my team starts giving me a lot of work.
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We have discussions and it's not fixable because you're not authentic and you're suffering.
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And the other company, I learned what I was doing wrong here, which is the vision, the creation.
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And once that vision is really well done, you start attracting people.
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But attracting is not enough because now you have to build a hiring funnel to get the right people in.
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And once they're in, they're usually really high quality people because they're attracted to vision
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where you improve people's lives.
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And then then the real problem starts, because a lot of people think getting them is no.
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So now you get really high quality people and they get bored after three to five months.
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So now culture starts where initially they were super motivated.
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The culture was no problem.
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Now it starts suffering.
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And I'm a very analytical person in the sense that I try to look and optimize systems and build systems.
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And then I get to the point where how do you optimize culture if you're that kind of person?
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And so I was watching a video from Gary Vaynerchuk had just released a video of his chief heart officer.
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And I was like, wait, that's the missing link.
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I need a chief heart officer, a person that is the complete opposite of me because I tried my best
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and I got to a point where people were just bored.
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They were going through the motions like they were bored.
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They saw the impact.
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People's lives were changing.
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But it's just like I couldn't do anything.
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I wasn't capable enough to do anything.
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So I got somebody, a chief heart officer, to do it.
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And she just like she messages now every day.
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Like what made you smile today?
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I've never really thought I would do it, but it's like.
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Yeah, so so it's it's it's not something that you can do with with an Excel sheet.
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I tried it will work for the first three months and then it won't end.
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So it's kind of the game of knowing your weaknesses and knowing your strengths.
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And then I like improving my weaknesses.
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But the way I like to do that is by having people that are way better than me lift me up instead of,
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like, fighting to get to to make my weaknesses strengths.
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I'd rather just hire somebody who makes that better or ask somebody, a friend for free to tell me,
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like, what do I do, a friend.
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That is the complete opposite of me, like in this case, a girl that understands empathy a bit better
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than me, even though I try it.
393
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Yeah.
394
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So you're second company.
395
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Why not three?
396
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Can you tell us a little bit about that?
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What's where does the name come from.
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What's the name.
399
00:25:23,570 --> 00:25:24,710
So why, why not three.
400
00:25:25,190 --> 00:25:26,930
We're not for exactly.
401
00:25:27,380 --> 00:25:34,140
Initially I thought the number seven even but well the name is has any name just really simple is in
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the kitchen of a friend and his mom was like making tea.
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They're British.
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And we were just chatting and I was like, hey, I just came back.
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It was a German conference that I delivered the first workshop for one or three.
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I was speaking there for other reasons.
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And this was this one external workshop that I came and there was nobody.
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It was an allocated, so we just got it.
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The only message the agenda manager told us was talk about work life balance.
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And I was like, what kind of work?
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Life balance?
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What do you want?
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And if you didn't, he said, just do your thing.
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And I was like, what thing?
415
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But eventually we I just looked at the workshop and thought, hey, let's just talk about the last three
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main principles.
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And my mentors have taught me and how I manage the last seven years going through law school funding,
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the companies working with the seven, eight jobs and maintaining all of that and having relationships.
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And it was three simple principles that I thought, hey, cool, I just talk about that came back from
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that workshop and the people there were I realize how big the problems were and that in moments people
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were burning out.
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People were almost crying in the workshop.
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And I stood there and I literally thought, whoa, I thought I was just going to talk about three simple
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principles that everybody knows.
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And we would do a refresh thing.
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And apparently nobody knew that.
427
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And so I came back and I was talking with this friend's mom and say all these people were so like like
428
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this is the I had workshops to inspire people, but like, this was a whole other level.
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And I was very lucky to discover that so young to discover something where you can actually create an
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impact.
431
00:27:18,290 --> 00:27:19,310
That's crazy.
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And she was like, so I was I said, I want to write a pamphlet around it.
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And I started writing the pamphlet and the pamphlets.
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Pamphlets started becoming like an beginning.
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I thought it was ten pages, like an output of the workshop.
436
00:27:35,060 --> 00:27:39,110
Ten pages became 20 pages, then 30, 40, 50, soon became a hundred.
437
00:27:39,110 --> 00:27:44,750
And I started becoming a book to to which extent I was like, how are we going to call this?
438
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And then she said to me initially.
439
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You're doing this thing, but you already have a business running.
440
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Why don't you just treat it the same way?
441
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That's what she said, treated the same way.
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And it was like that's when the light bulb came on.
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And I was like, wait a second.
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This work life balancing, if I created as a business, it would grow faster and spread the message
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faster.
446
00:28:11,270 --> 00:28:12,550
So now we need to name it.
447
00:28:12,560 --> 00:28:13,340
And I was like, cool.
448
00:28:13,370 --> 00:28:15,280
Yeah, OK, so what do I call the book?
449
00:28:15,800 --> 00:28:22,820
And then I heard somewhere I read I think I read the blog post from Tim Ferriss on how he chose the
450
00:28:22,820 --> 00:28:28,660
title The Four Hour Workweek and the way he chose it is pretty much at the time it was Google ads,
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I think it was doing.
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00:28:29,870 --> 00:28:37,040
And he had a couple of headlines with the title of the book, pretty much, and you would split and
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he got the four hour work week.
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So I went into the nearest bookstore, looked at self-help kind of industry, which is where my industry
455
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would be ending up as any startup sort of startup.
456
00:28:49,670 --> 00:28:52,550
You need to do computer analysis to know what's happening in that industry.
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So I went into the self-help section, saw the book start with why the compound effect, the four hour
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work week and the one commonality that they all had was it was white and red, white and red.
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So I knew my colors now and most of them had a question or they had a number that I started seeing,
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00:29:14,300 --> 00:29:19,940
like the books that popped up when you when you see them, those were the books with a number or with
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a question in them.
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And they were white and red.
463
00:29:23,300 --> 00:29:27,680
So I knew it had to be a question, had to have a number and it had to be white or red.
464
00:29:29,750 --> 00:29:35,420
So his brain and I said that to her and she's like, OK, so what kind of questions like, why don't
465
00:29:35,420 --> 00:29:36,980
we, like, do something?
466
00:29:36,980 --> 00:29:37,700
Like, why?
467
00:29:37,780 --> 00:29:39,140
Like, why something?
468
00:29:39,560 --> 00:29:41,340
And then lucky number seven.
469
00:29:41,360 --> 00:29:42,850
So I was thinking maybe why seven.
470
00:29:43,250 --> 00:29:46,300
She's like, why not three.
471
00:29:46,550 --> 00:29:48,990
And I was like, yeah, that's good.
472
00:29:50,510 --> 00:29:52,220
So that's how we got the title.
473
00:29:52,370 --> 00:29:56,680
And then the funny thing is the moment she said that, I was like, Yeah, that sounds good and catchy.
474
00:29:56,690 --> 00:29:59,990
I took my the the pamphlet, the output that we had.
475
00:30:00,500 --> 00:30:05,780
And funnily enough, if you look at how I built the workshop because because I'm a certified trainer.
476
00:30:05,780 --> 00:30:10,400
So I built my workshops the way I was taught and it was a 90 minute workshop.
477
00:30:10,640 --> 00:30:14,990
Every principal, three principals over 30 minutes each.
478
00:30:16,490 --> 00:30:22,340
And the book had three parts and every part had three things.
479
00:30:22,340 --> 00:30:27,770
And one of the things, for instance, I'll share, which is what I talked about today, is how I define
480
00:30:27,770 --> 00:30:28,310
life.
481
00:30:28,310 --> 00:30:33,800
And the way I define life is based on a really on the ground pamphlet that almost nobody can find that
482
00:30:33,800 --> 00:30:40,070
I found when I was going through learning how to be more empathetic, more social with people.
483
00:30:41,480 --> 00:30:47,960
It's by a guy called Kenson Klepper on how to cold read people, how to look at a person and in 80 percent
484
00:30:47,960 --> 00:30:53,360
of the cases say something that sounds relevant to this person so that you create some comfort with
485
00:30:53,360 --> 00:30:55,700
this person so that you can start having real conversations.
486
00:30:55,910 --> 00:31:01,070
And he said that any and every problem that you ever have, you can divide into health, wealth and
487
00:31:01,070 --> 00:31:01,760
relationships.
488
00:31:01,760 --> 00:31:04,070
And each has an internal and external component.
489
00:31:04,370 --> 00:31:07,310
So any problem falls under those three categories.
490
00:31:08,450 --> 00:31:11,690
And so to define life, I have three categories.
491
00:31:12,410 --> 00:31:17,540
Then the second principle also had three things in that, and the last thing also had three things,
492
00:31:19,040 --> 00:31:20,390
and it just fits.
493
00:31:20,660 --> 00:31:26,030
And then the Beta Minoff effect starts kicking in, which is the effect that, for instance, if you
494
00:31:26,030 --> 00:31:29,330
see a red Ferrari, you buy a red Ferrari, you see red Ferrari is everywhere.
495
00:31:29,540 --> 00:31:35,790
So I start seeing the number three everyone and just click the name clicked.
496
00:31:35,900 --> 00:31:38,660
And I like I like that I didn't go with why three?
497
00:31:38,660 --> 00:31:40,880
But then why not collect this one.
498
00:31:40,930 --> 00:31:42,110
No, it's it's a catchy name.
499
00:31:42,110 --> 00:31:45,980
So can you do you have the elevator pitch and why not three.
500
00:31:45,980 --> 00:31:49,460
What are the three to the three you've been talking about.
501
00:31:49,460 --> 00:31:49,670
Three.
502
00:31:49,670 --> 00:31:50,000
That's three.
503
00:31:50,000 --> 00:31:50,330
That's three.
504
00:31:50,330 --> 00:31:52,520
This is I was like what is three.
505
00:31:52,820 --> 00:31:53,180
Yeah.
506
00:31:53,190 --> 00:31:55,560
So the, the elevator pitch version.
507
00:31:55,560 --> 00:32:01,000
The No what we do is one of the three, the three topics is work life balance.
508
00:32:01,010 --> 00:32:03,140
No we do work life balance for overachievers.
509
00:32:03,140 --> 00:32:07,580
So pretty much we get the most extreme cases of people that have burned out, doctors have given up
510
00:32:07,580 --> 00:32:12,530
on them or like non extreme cases that just don't know because there's a lot of crap out there.
511
00:32:12,800 --> 00:32:14,090
So they just don't know.
512
00:32:14,090 --> 00:32:19,070
And what I do in there, it was initially a platform where I say this, how I learned it.
513
00:32:19,070 --> 00:32:27,110
And this guy, my mentor in this area, has taught me that or this guy said that was kind of the idea
514
00:32:27,110 --> 00:32:28,010
of why not three.
515
00:32:28,340 --> 00:32:31,580
And the three is the three topics that you refer to.
516
00:32:31,880 --> 00:32:36,200
So in the workshop in the master class, where they talk then about is in the first principles, how
517
00:32:36,200 --> 00:32:37,100
you define life.
518
00:32:37,460 --> 00:32:37,970
Why?
519
00:32:37,970 --> 00:32:43,550
Because when I first discovered it from Kenson and he was using it in a completely different industry
520
00:32:44,390 --> 00:32:49,580
and I started using it in personal development because I just figured out the relationships part I.
521
00:32:49,820 --> 00:32:55,340
Comfortable, the foundations were late for that, and I was wondering, I learned a skill, what can
522
00:32:55,340 --> 00:32:56,390
I do next?
523
00:32:56,760 --> 00:33:01,940
And I was looking at the time I had a door and like with chalk, I would write on it and in the top
524
00:33:01,940 --> 00:33:09,320
left corner because the door was filled, I just had H.W. Ah, because I couldn't write the whole word
525
00:33:09,530 --> 00:33:11,600
and I was like, what's next?
526
00:33:11,600 --> 00:33:12,710
And I'm looking at my door.
527
00:33:12,720 --> 00:33:13,730
I'm like, wait a second.
528
00:33:13,730 --> 00:33:15,440
I just figured out relationships.
529
00:33:15,800 --> 00:33:17,680
Maybe I can do like health or wealth.
530
00:33:17,690 --> 00:33:19,060
And at the time I chose health.
531
00:33:19,370 --> 00:33:24,470
So I got into the whole biohacking community and like all my friends.
532
00:33:24,830 --> 00:33:28,990
So the primary principles is this health, wealth and health, wealth and relationships.
533
00:33:29,150 --> 00:33:33,140
So and the reason why it's important because once you know how to define life, you know where to put
534
00:33:33,140 --> 00:33:37,040
your focus to improve the basics and the foundation of that.
535
00:33:37,370 --> 00:33:40,000
The next part is yours.
536
00:33:40,730 --> 00:33:45,660
I call this the meta level, the level where you rise above and you reflect on how it looks.
537
00:33:45,680 --> 00:33:47,120
So now you know where the problem is.
538
00:33:47,420 --> 00:33:51,650
Now you have to define how many goals you can handle and start experimenting with that.
539
00:33:52,550 --> 00:33:53,600
And you can research.
540
00:33:53,600 --> 00:33:55,030
It is called the Warren Buffett method.
541
00:33:55,210 --> 00:34:01,960
How Warren Buffett divides his day, like a lot of people stuck their name on it when I researched it
542
00:34:02,000 --> 00:34:03,170
was the Warren Buffett method.
543
00:34:03,650 --> 00:34:06,350
And pretty much what the guy said is like three goals.
544
00:34:06,350 --> 00:34:08,170
That's the maximum you can handle.
545
00:34:08,480 --> 00:34:11,580
And I was like, well, Warren Buffett is all I can do better.
546
00:34:11,870 --> 00:34:14,930
So I started experimenting with more.
547
00:34:15,350 --> 00:34:24,380
And after, like six months, I concluded that three was the maximum and with three goals, for instance,
548
00:34:24,680 --> 00:34:31,970
focusing on relationships, my girlfriend, for instance, or focusing on improving my business or focusing
549
00:34:31,970 --> 00:34:33,110
at the time law school.
550
00:34:34,430 --> 00:34:39,620
If I do those three, I will improve in all areas the moment I start taking four or five.
551
00:34:39,620 --> 00:34:41,800
So I put Jim in there or something like that.
552
00:34:41,990 --> 00:34:45,830
Suddenly I start maintaining stuff like it grows, but not as much.
553
00:34:45,830 --> 00:34:49,130
And it's more like a it's harder.
554
00:34:49,430 --> 00:34:51,950
So I did five and it kind of works.
555
00:34:51,950 --> 00:34:56,060
I found the fact that I could combine stuff, which is my shortcut to it.
556
00:34:56,690 --> 00:35:00,970
But at the end of the day, to become truly successful, what I found was like three.
557
00:35:01,160 --> 00:35:03,110
It was the three things focusing on three things.
558
00:35:03,110 --> 00:35:08,000
I was like and so is how work life is work life balance possible?
559
00:35:08,630 --> 00:35:08,930
Yeah.
560
00:35:08,950 --> 00:35:15,200
So the other myth around it is that I have a lot of discussions about mid-level managers and actually
561
00:35:15,200 --> 00:35:19,190
not the top because the top realizes this is.
562
00:35:20,570 --> 00:35:25,070
You can have it, but just like starting a startup when you can find a job.
563
00:35:25,400 --> 00:35:29,990
It's going to be harder if you decide to have a work life balance, it's going to happen.
564
00:35:29,990 --> 00:35:35,170
Just like if you decide to be successful thinking rich, you'll get there somehow.
565
00:35:35,180 --> 00:35:39,470
You don't know how to look like, but you're not going to be ending up under a bridge or something like
566
00:35:39,470 --> 00:35:39,730
that.
567
00:35:40,220 --> 00:35:45,470
So the same thing with work life balance, you have to decide first and then the Beta Minoff effect
568
00:35:45,470 --> 00:35:47,390
kicks and you start seeing stuff.
569
00:35:47,900 --> 00:35:51,040
And now that you start seeing stuff, you need the definition.
570
00:35:51,050 --> 00:35:52,190
What am I focusing on first?
571
00:35:52,190 --> 00:35:54,360
Because there's so much help, both the relationships.
572
00:35:54,650 --> 00:35:56,240
So, for instance, I went into health.
573
00:35:56,240 --> 00:35:56,570
Right.
574
00:35:57,290 --> 00:36:01,120
And what you start realizing then is that you have to balance that and to balance that.
575
00:36:01,130 --> 00:36:06,050
That's the last principle that I teach, is you have to go into the details of it.
576
00:36:06,050 --> 00:36:07,070
How do you plan your day?
577
00:36:07,070 --> 00:36:08,060
How does your day look like?
578
00:36:08,060 --> 00:36:12,820
How is your week look like in detail to the point where that's where the Excel sheet comes in?
579
00:36:13,070 --> 00:36:19,250
A friend of mine invented this Excel sheet that he coded to have a sheet, which for my extreme clients
580
00:36:19,250 --> 00:36:19,940
I use.
581
00:36:19,940 --> 00:36:24,470
I use that because you need to know in detail what is happening there, like in detail what their food
582
00:36:24,470 --> 00:36:27,080
is like, what their day is like, who they're talking to, everything.
583
00:36:27,320 --> 00:36:33,770
Because if you're at the top of your stress levels and you're almost ending up at the hospital, like
584
00:36:33,800 --> 00:36:35,530
at the time, that was my issues.
585
00:36:35,540 --> 00:36:42,160
The reason I got so extreme with it, I, I was diagnosed with chronic hyperventilation because of stress.
586
00:36:42,440 --> 00:36:50,180
The reason I'm breathing normally today is because I found a way to hit the optimal productivity point,
587
00:36:50,390 --> 00:36:51,700
but not go over it.
588
00:36:51,710 --> 00:36:59,090
And the reason I know I'm not over it is because the moment I go over it and my friends around me can
589
00:36:59,090 --> 00:37:01,670
attest to that, I started breathing really bad.
590
00:37:01,940 --> 00:37:03,710
I started taking short breaths.
591
00:37:03,710 --> 00:37:05,390
I can talk, I can talk.
592
00:37:05,390 --> 00:37:06,320
I just don't notice.
593
00:37:08,000 --> 00:37:11,690
So I know right now that I'm balanced on the health side.
594
00:37:12,680 --> 00:37:16,070
It's really extreme imbalance on the health side because I'm not breathing bad.
595
00:37:17,210 --> 00:37:24,980
And the moment I feel that it's going there, so I catch my symptoms and know my body, I try to make
596
00:37:24,980 --> 00:37:30,050
sure that the systems that have built so far are in check or if I'm lacking.
597
00:37:30,050 --> 00:37:34,550
And one of those systems is a thing that I invented called The Silent Day.
598
00:37:34,550 --> 00:37:36,170
Every Sunday I take a break.
599
00:37:37,610 --> 00:37:45,230
And if you have the discipline to build those systems and follow them no matter what, no matter what
600
00:37:45,230 --> 00:37:49,570
people say, because in the startup scene, if you tell them, you take a break, they'll shoot you.
601
00:37:49,970 --> 00:37:52,090
So but I had to.
602
00:37:52,130 --> 00:37:53,730
So I took this silent day.
603
00:37:53,900 --> 00:37:58,160
And what I found is that I was more productive after as long as they took that time.
604
00:37:58,160 --> 00:38:03,830
And every Sunday, it was like no matter what biohacking gear I got or what supplements I got at the
605
00:38:03,830 --> 00:38:05,330
end, that was the thing that fixed me.
606
00:38:06,470 --> 00:38:13,580
And usually and there's a really good book on it that I discovered later by Dr. John Gray, who describes
607
00:38:14,060 --> 00:38:18,800
the oldest tradition that we ever have written down in the Bible.
608
00:38:19,070 --> 00:38:25,130
It's the seventh day you take a break and then suddenly now in the 21st century, with online kicking
609
00:38:25,130 --> 00:38:27,260
in the seven day vanished.
610
00:38:27,860 --> 00:38:29,210
It's really recent.
611
00:38:29,390 --> 00:38:36,770
And we started getting papers out from really renominated doctors about a disease called acquired attention
612
00:38:36,770 --> 00:38:39,500
deficit disorder, which is a real thing.
613
00:38:39,920 --> 00:38:42,350
And it's fixable if you read the book from Dr. John.
614
00:38:42,350 --> 00:38:48,290
Great, because if you just do a Silent Day seven, like his silent days based on the Bible, mine is
615
00:38:48,290 --> 00:38:51,230
way more strict to the point where I detox.
616
00:38:51,230 --> 00:38:52,940
I don't eat, I do intermittent fasting.
617
00:38:53,060 --> 00:38:54,410
I don't have any electronics.
618
00:38:54,410 --> 00:38:55,880
I just pretty much sleep in my bed.
619
00:38:56,120 --> 00:39:00,170
I made a video about it and everything, but because people didn't believe me that I actually don't
620
00:39:00,170 --> 00:39:00,860
do anything.
621
00:39:01,340 --> 00:39:04,040
So I made a video about it because they didn't believe me.
622
00:39:06,080 --> 00:39:09,050
And that's what usually fixes that.
623
00:39:09,050 --> 00:39:10,460
So is it possible?
624
00:39:10,460 --> 00:39:15,650
Yes, but it's a lot of discipline because it's like a detox.
625
00:39:15,680 --> 00:39:22,040
Imagine going without your phone for a day if you're a top level executive that has like ten thousand
626
00:39:22,040 --> 00:39:23,210
fires to put out.
627
00:39:24,980 --> 00:39:25,820
But it's possible.
628
00:39:25,820 --> 00:39:31,520
And the top level executives that make it and are happy, they do it and they do meditation, they do
629
00:39:31,520 --> 00:39:32,960
all that fun stuff.
630
00:39:34,160 --> 00:39:35,030
But it's not easy.
631
00:39:35,210 --> 00:39:36,200
It's definitely not easy.
632
00:39:36,560 --> 00:39:42,950
So what advice would you give a young you if you could go back and say a little over?
633
00:39:46,960 --> 00:39:55,600
No, the thing is, I don't have any regrets, I'm happy with the way it went and I'm happy with every
634
00:39:55,600 --> 00:40:03,220
step that I took because every hardship that I had gave me material for why not three where I can inspire
635
00:40:03,220 --> 00:40:06,180
people or to really inspire.
636
00:40:06,190 --> 00:40:12,110
I have trackers and systems based on those bad experiences that I give to my clients now to fix them.
637
00:40:12,580 --> 00:40:17,350
So if I didn't have any of those bad experiences, I wouldn't know how to get out of them.
638
00:40:17,440 --> 00:40:22,360
And bad experiences could include things like when I was lonely and I didn't have family and have friends
639
00:40:22,360 --> 00:40:29,530
and I had to build everything from zero because I wanted to be in law school and and I wasn't going
640
00:40:29,530 --> 00:40:34,720
to go work somewhere because I believe that I could have done more if I had an education.
641
00:40:36,930 --> 00:40:41,790
And how I got out of those slums, out of those negative thoughts, what did I do?
642
00:40:41,790 --> 00:40:45,030
And I dragged myself at the time, was it?
643
00:40:45,300 --> 00:40:50,280
For instance, I discovered that the main thing to get me out of that almost depression, what it was,
644
00:40:50,580 --> 00:40:56,990
is talking, talking, being social with people, but not social for the sake of knowing somebody,
645
00:40:57,330 --> 00:41:00,330
but actually getting to know someone getting.
646
00:41:00,330 --> 00:41:00,600
Yeah.
647
00:41:00,610 --> 00:41:03,180
So one of those things when you're at the top.
648
00:41:03,180 --> 00:41:03,390
Right.
649
00:41:03,390 --> 00:41:07,980
And have a video testimonial on my website from one of my clients where he says it perfectly, when
650
00:41:07,980 --> 00:41:13,760
you're at that level like CEO or your founder or startup, when you're even small, but you're alone,
651
00:41:14,430 --> 00:41:21,600
it gets depressing, like really bad, and especially if you're in charge of everything when when it
652
00:41:21,600 --> 00:41:26,520
goes bad, it's your fault and you are there in your mind.
653
00:41:26,820 --> 00:41:30,270
And everybody has those voices where it's like it's your fault, it's your fault.
654
00:41:30,810 --> 00:41:32,150
Why did you do this decision?
655
00:41:32,150 --> 00:41:37,850
Not that decision, especially when it goes bad and it will go bad.
656
00:41:38,040 --> 00:41:39,750
So the negative voices come in.
657
00:41:39,760 --> 00:41:41,400
How do you get out of that slump?
658
00:41:41,760 --> 00:41:45,190
And the simplest things are the ones that get you out of it.
659
00:41:45,570 --> 00:41:49,290
And so I tracked it and there are a ton of it.
660
00:41:49,320 --> 00:41:51,000
Like there are a ton of buycks that you can do.
661
00:41:51,000 --> 00:41:54,630
You can take supplements like psychiatrist give you antidepressants.
662
00:41:54,660 --> 00:41:54,990
Right.
663
00:41:55,320 --> 00:41:56,370
Which is crap.
664
00:41:56,370 --> 00:41:57,060
You shouldn't do that.
665
00:41:57,390 --> 00:42:00,870
But the most effective was the simplest thing.
666
00:42:00,870 --> 00:42:03,650
It's talking to somebody that listens to you.
667
00:42:03,990 --> 00:42:05,430
So really simple.
668
00:42:05,440 --> 00:42:06,020
What do I do?
669
00:42:06,030 --> 00:42:08,040
And I have a top level executive client.
670
00:42:09,010 --> 00:42:16,030
I just listen, it's like one of those things I listen, they know that they're heard and and it does
671
00:42:16,030 --> 00:42:16,890
so much.
672
00:42:16,900 --> 00:42:17,610
It's crazy.
673
00:42:17,620 --> 00:42:18,490
There's so much.
674
00:42:19,840 --> 00:42:20,180
Yeah.
675
00:42:21,150 --> 00:42:21,530
Yeah.
676
00:42:21,970 --> 00:42:26,640
So I just and if anyone has a question at any point in time, just raise your hand.
677
00:42:26,670 --> 00:42:27,730
We have a microphone here.
678
00:42:27,740 --> 00:42:28,630
We'll pass that around.
679
00:42:29,590 --> 00:42:31,220
Happy to take your questions as well.
680
00:42:33,630 --> 00:42:44,190
Um, yeah, so I guess back a little bit to the business side of things, um, see where we have the
681
00:42:44,400 --> 00:42:44,900
microphone?
682
00:42:47,660 --> 00:42:48,240
Here we go.
683
00:42:49,020 --> 00:42:50,930
Hi, my name is Victoria.
684
00:42:50,940 --> 00:42:54,840
And you mentioned that you had mentors for your business.
685
00:42:55,350 --> 00:43:02,070
I was curious to see how those mentors came into your life, how you started asking them for that commitment
686
00:43:02,430 --> 00:43:06,690
and any advice you could give us for people we know that we think would be good mentors and how can
687
00:43:06,690 --> 00:43:09,300
we encourage them to give us their time if they're busy?
688
00:43:10,060 --> 00:43:14,700
I think the most important question, which I love, I love that because it's important to know.
689
00:43:15,360 --> 00:43:17,730
So thank you for asking because I think it can bring value.
690
00:43:18,410 --> 00:43:23,400
I literally got an email this morning from one of the members that follows my 30 day challenge, and
691
00:43:23,400 --> 00:43:27,870
he asked that and I answered it for the 30 day challenge I explained in there.
692
00:43:28,200 --> 00:43:34,560
But no, my actual answer to that is there are two ways because I tracked it right.
693
00:43:34,580 --> 00:43:38,970
So there are two ways in my mind, my subjective mind, how I got it.
694
00:43:39,330 --> 00:43:42,030
There is the nonpaid way and there's a paid way.
695
00:43:42,480 --> 00:43:47,040
I prefer to paid way because of the fact that dynamics change.
696
00:43:47,280 --> 00:43:51,950
And if they're a good mentor, they will go above and beyond to to make you successful.
697
00:43:52,200 --> 00:43:55,470
So I like the way the Pittaway could be in different ways.
698
00:43:55,470 --> 00:43:56,850
It could be paying to go.
699
00:43:56,850 --> 00:43:57,870
GISTARO Great, right?
700
00:43:58,200 --> 00:44:02,940
Being around these people, finding somebody more successful than you, just chatting with them, getting
701
00:44:02,940 --> 00:44:10,140
around their circles, you'd be surprised how many of my friends, my mentors, my clients pay sometimes
702
00:44:10,140 --> 00:44:17,570
up to twenty, thirty thousand euros just to go on some retreats to be around some millionaires just
703
00:44:17,580 --> 00:44:18,570
just to be around them.
704
00:44:18,810 --> 00:44:21,870
It's not guaranteed that they're that those people are even clients.
705
00:44:21,870 --> 00:44:23,070
It's just being around them.
706
00:44:24,000 --> 00:44:33,210
And how many times I like I have a story in my book how when I was a student I had maybe I think I had
707
00:44:33,480 --> 00:44:37,440
almost nothing on my bank account, but I was working based on commission door to door.
708
00:44:37,440 --> 00:44:45,990
I just got that job and I, I put a deposit down to to find my mentor to go to a workshop that my mentor
709
00:44:45,990 --> 00:44:48,390
had in New York.
710
00:44:49,140 --> 00:44:55,650
And I was a student, barely had any money, no support, had some job for a charity, whereas doing
711
00:44:55,660 --> 00:45:01,260
door to door put the money down in that light because there was so much stress there.
712
00:45:01,260 --> 00:45:06,750
Within two months I broke the national record, which gave me the money to fund the rest of the trip
713
00:45:06,750 --> 00:45:08,990
to New York and be around this person.
714
00:45:09,480 --> 00:45:11,340
And so now I'm around in the circles.
715
00:45:11,340 --> 00:45:14,070
He's my Facebook friend and I just chat sometimes.
716
00:45:14,070 --> 00:45:15,330
I'm like sending him messages.
717
00:45:15,330 --> 00:45:17,220
Hey, this super cool thing happened with me.
718
00:45:17,220 --> 00:45:17,790
Thank you.
719
00:45:18,840 --> 00:45:22,680
But I just I keep him and that's so that's the paid way how I got in there.
720
00:45:22,830 --> 00:45:28,110
And when people tell me I don't have enough money to do that, like I was broke, I didn't have anything
721
00:45:28,110 --> 00:45:28,770
and I did that.
722
00:45:29,160 --> 00:45:35,460
And I have people telling me stories how they save up like one point five K to go to some Australia
723
00:45:35,460 --> 00:45:36,450
trip or something.
724
00:45:36,450 --> 00:45:38,940
Like it's like you can also go to a mentor.
725
00:45:39,870 --> 00:45:43,860
So that's the way I prefer that way, because it creates a better dynamic.
726
00:45:43,860 --> 00:45:46,640
I feel sometimes it's a subjective way.
727
00:45:46,650 --> 00:45:46,860
Right.
728
00:45:47,100 --> 00:45:54,660
So being around events, being around specific people the cheap way is when I was completely broke.
729
00:45:54,660 --> 00:45:59,850
How I did it is YouTube, Google blogs, books, audio books.
730
00:46:00,750 --> 00:46:06,000
There's a ton on YouTube, audio books you can find and you digest all of their content.
731
00:46:06,300 --> 00:46:13,050
And that's actually a good way to start because by so I digested all of the content that my mentor had
732
00:46:13,050 --> 00:46:17,820
before I even went to New York so that by the time I went to New York, the questions that I had were
733
00:46:17,820 --> 00:46:24,390
very specific and targeted to the point where he taught me he was at the time, no one in the world
734
00:46:24,390 --> 00:46:25,320
for social dynamics.
735
00:46:25,530 --> 00:46:31,470
He taught me how to predict behaviour, which is something I wouldn't even have guessed was possible
736
00:46:31,920 --> 00:46:33,660
because he never talked about it.
737
00:46:34,710 --> 00:46:42,150
Because if because of the fact where I got things, his free content, I even I, I was ready to receive
738
00:46:42,150 --> 00:46:48,630
that advanced level content from him at the time if I didn't follow the cheap way, the freeway, which
739
00:46:48,630 --> 00:46:55,200
is absorbing everything from you to from from books, audio books, everything then and this wouldn't
740
00:46:55,200 --> 00:47:01,650
have worked as well, but this would get me around him, which is important, so that I could then read
741
00:47:01,650 --> 00:47:03,450
the books and then still ask the question.
742
00:47:04,440 --> 00:47:11,610
But the cheap ways, literally, everything's online and like very simple in why not three.
743
00:47:12,030 --> 00:47:17,040
I made the rule that if it's super, unless it's super expensive, it's free.
744
00:47:17,930 --> 00:47:21,120
So people ask me, how can I get around you as a mentor, blah, blah.
745
00:47:22,190 --> 00:47:23,540
Everything is there.
746
00:47:23,750 --> 00:47:29,690
And then really big guys like there is like I've heard about Dan Penya, which is really cool guy.
747
00:47:29,690 --> 00:47:29,960
Right.
748
00:47:29,970 --> 00:47:37,910
But all of this content, he literally says it is online for free in written form and in videos he shares
749
00:47:37,910 --> 00:47:38,710
like a little bit.
750
00:47:39,200 --> 00:47:45,650
So like all of them give away content for free and they have to it's a marketing tactic because if your
751
00:47:45,650 --> 00:47:52,340
content isn't good and it doesn't give you results, then why would they buy a course from you so you
752
00:47:52,340 --> 00:47:57,480
can learn so much by taking the free content, applying it free content, applying it to the point like
753
00:47:57,500 --> 00:48:03,260
and this is the analogy to giving the video in the third day challenge is once you hit that point,
754
00:48:03,290 --> 00:48:08,420
like in the gym, you're exercising and you hit that point where it's like too much like you're trying
755
00:48:08,420 --> 00:48:12,350
everything, but you're not gaining muscle mass and would start like business.
756
00:48:12,440 --> 00:48:16,160
You're trying everything, but you're stuck at the five K a month level.
757
00:48:16,970 --> 00:48:20,750
At that point, you've hit a limit of yourself.
758
00:48:20,960 --> 00:48:24,290
And what you do then is what the second option is.
759
00:48:24,560 --> 00:48:28,610
You get around people that have gone through that hurdle.
760
00:48:28,760 --> 00:48:31,610
And there's several ways, like I said, to get around this.
761
00:48:31,610 --> 00:48:35,090
People you pay for events or you pay for specific mentors.
762
00:48:35,270 --> 00:48:40,820
And it's like it's so real that it's so weird to me that startups don't even understand that.
763
00:48:41,300 --> 00:48:48,560
Because if if you have a problem in the film industry, none of the billionaires are going to help me
764
00:48:48,890 --> 00:48:51,080
because they don't know film industry.
765
00:48:51,350 --> 00:48:58,310
But some guy next to me down the street that also does film in the same office, I pay him like 500
766
00:48:58,310 --> 00:49:00,260
euros or a thousand euros for an hour.
767
00:49:01,940 --> 00:49:03,440
And like I know the guy now.
768
00:49:03,440 --> 00:49:07,160
And every time I have a problem, I ask him or I pay him a thousand dollars for an hour and they say,
769
00:49:07,160 --> 00:49:08,120
this is my problem.
770
00:49:08,750 --> 00:49:09,710
Like, what do I do?
771
00:49:10,190 --> 00:49:11,720
And you get through the hurdle.
772
00:49:12,610 --> 00:49:19,490
And as you do that, you build networks of people that know people that are interesting, that can help
773
00:49:19,490 --> 00:49:20,750
you, that are relevant to you.
774
00:49:21,650 --> 00:49:25,580
And then and then it's about maintaining said now you maintain the relationship.
775
00:49:25,760 --> 00:49:28,850
So you don't just it's kind of like dating a girl.
776
00:49:28,850 --> 00:49:31,320
You don't just, like, sleep with a girl and then leave.
777
00:49:31,340 --> 00:49:33,710
I mean, you can do that, but it's not beneficial, right.
778
00:49:34,640 --> 00:49:35,960
Unless you're that person.
779
00:49:35,960 --> 00:49:38,720
But in a business relationship, it's not you.
780
00:49:38,750 --> 00:49:47,060
You you treat this person with respect by by staying in touch with this person and giving them kind
781
00:49:47,060 --> 00:49:48,740
of they taught you something.
782
00:49:48,950 --> 00:49:55,190
You send them a message back, hey, I applied it and got like ten K now, not five K and and that's
783
00:49:55,190 --> 00:49:56,150
how you in their mind.
784
00:49:56,780 --> 00:49:59,810
And then when something big pops up, you're not paying one K anymore.
785
00:49:59,960 --> 00:50:01,040
They'll help you for free.
786
00:50:02,550 --> 00:50:04,390
So I just a little quick thing.
787
00:50:04,420 --> 00:50:09,690
So do you have a list of these mentors as official mentors of your company, or are they just sort of
788
00:50:09,690 --> 00:50:10,860
people you can reach out to?
789
00:50:11,340 --> 00:50:13,000
Like as in official men?
790
00:50:13,030 --> 00:50:18,840
There are no official mentors like me on a YouTube channel saying, this guy, help me with this, this
791
00:50:18,840 --> 00:50:19,050
guy.
792
00:50:19,740 --> 00:50:21,960
So I have like specific people that I know.
793
00:50:21,960 --> 00:50:23,310
One hundred percent like these guys.
794
00:50:23,310 --> 00:50:25,200
Just their content is good.
795
00:50:25,230 --> 00:50:25,970
I've applied it.
796
00:50:25,970 --> 00:50:26,820
It worked for me.
797
00:50:26,940 --> 00:50:31,350
So why would I refer to somebody else for business?
798
00:50:31,350 --> 00:50:32,840
I do that for health.
799
00:50:32,850 --> 00:50:39,710
It's a bit harder because health is very like it's hard and it's hard because it's individual.
800
00:50:40,080 --> 00:50:43,920
So there are guys like Tim Ferriss, Dave Astbury and Mark Cesan.
801
00:50:44,130 --> 00:50:45,240
They're the main guys.
802
00:50:45,630 --> 00:50:52,170
The issue with health that we that we recognize is and we got certified by a bio laboratory called Alleycat.
803
00:50:53,010 --> 00:50:59,760
So we got the option now to do blood tests on our clients to see how their immune system reacts to certain
804
00:50:59,760 --> 00:51:00,750
types of foods.
805
00:51:01,320 --> 00:51:07,760
So it becomes harder for me to refer to Dave as pure Marxism or whatever.
806
00:51:07,770 --> 00:51:10,110
And they're amazing people and they have amazing content.
807
00:51:10,560 --> 00:51:16,140
But it doesn't work for everybody and doesn't work because it has to be in certain doses, certain fats
808
00:51:16,140 --> 00:51:17,970
have to be in certain doses for other people.
809
00:51:18,210 --> 00:51:21,150
And and for instance, some people are better on dairy.
810
00:51:21,150 --> 00:51:26,220
Europeans are way better on dairy than than on the other side of the ocean.
811
00:51:26,440 --> 00:51:34,770
So in that point, it became hard to refer to other people just because we became kind of more individualistic
812
00:51:34,770 --> 00:51:35,310
and more.
813
00:51:36,510 --> 00:51:42,600
Thanks to al Qaeda, we became more centered on that, so I do refer and I do still say these guys are
814
00:51:42,600 --> 00:51:47,310
really good because they teach you the mentality and how you should treat how you can learn it from
815
00:51:47,310 --> 00:51:47,630
me.
816
00:51:47,790 --> 00:51:51,600
But if you don't believe me, you can still go to these people and see that they do the exact same thing
817
00:51:51,600 --> 00:51:56,340
as I do and in some extent even way more than I do, because they're also older.
818
00:51:56,340 --> 00:52:00,830
They have more years, more experience, but sometimes it becomes harder.
819
00:52:00,840 --> 00:52:01,610
But I still mention.
820
00:52:06,530 --> 00:52:12,360
I am so I find it very interesting, everything you do, and I applaud you and I think, as you say,
821
00:52:12,380 --> 00:52:13,770
balance is the key.
822
00:52:14,120 --> 00:52:17,860
So I want to ask you out of curiosity, because we just talked.
823
00:52:17,860 --> 00:52:21,260
So with 17, I thought I knew it all and I was like, I know it all.
824
00:52:21,530 --> 00:52:24,320
Now I'm 32 and I know I even less.
825
00:52:24,680 --> 00:52:33,590
So do you think with twenty three you have enough experience to say that you know what it takes to balance
826
00:52:33,800 --> 00:52:35,720
life, work and health?
827
00:52:35,720 --> 00:52:43,880
And also the second question is, how do you make CEOs, for example, or 60 or 65, trust a 23 year
828
00:52:43,880 --> 00:52:46,790
old telling them how to balance their life?
829
00:52:46,910 --> 00:52:48,620
Well, the simple answer is the results.
830
00:52:48,870 --> 00:52:49,120
Yeah.
831
00:52:50,420 --> 00:52:55,120
Again, some guys that are huge don't have the certifications that we have.
832
00:52:55,280 --> 00:52:57,080
So they are very individualistic.
833
00:52:57,380 --> 00:52:58,820
But realistically, do I know?
834
00:52:58,830 --> 00:52:59,440
Of course not.
835
00:52:59,630 --> 00:53:03,470
And that's why I build a platform where I referred to my mentors.
836
00:53:04,400 --> 00:53:05,510
But the book you wrote.
837
00:53:05,510 --> 00:53:08,150
Right, not your mentors like who wrote the book?
838
00:53:09,140 --> 00:53:09,920
Who wrote the book?
839
00:53:10,100 --> 00:53:11,690
You indicate in the book.
840
00:53:11,720 --> 00:53:16,760
I also refer to people just like I studied law, just like in a law paper.
841
00:53:16,760 --> 00:53:22,640
You refer to sources that are way smarter than you have done their research and have applied it in the
842
00:53:22,650 --> 00:53:23,120
works.
843
00:53:23,480 --> 00:53:26,710
Just in this book, I do the same thing, the mentality of law.
844
00:53:27,590 --> 00:53:32,480
And so in the book I refer to people that are way smarter than me, have done way more time or research
845
00:53:33,260 --> 00:53:35,360
than I ever in my lifetime could do.
846
00:53:36,230 --> 00:53:38,450
So I don't know anything.
847
00:53:38,450 --> 00:53:44,210
And that's why I would rather build the platform where I refer to the people that have taught me and
848
00:53:44,210 --> 00:53:49,820
I say have taught me not know everything because I've applied their knowledge and it seems to work for
849
00:53:49,820 --> 00:53:50,060
me.
850
00:53:50,300 --> 00:53:52,670
So I think it can work for them too.
851
00:53:52,910 --> 00:53:54,350
And that's why I referred to them.
852
00:53:54,680 --> 00:54:01,700
And what I share in my platform is how I did it so that you can go to those sources, see what they
853
00:54:01,700 --> 00:54:06,920
preach, and then see how I applied it, because there's a big chance that you apply differently.
854
00:54:07,070 --> 00:54:12,140
But it's nice to know how somebody did it because it's very vague most of the time.
855
00:54:12,530 --> 00:54:16,850
How do I get of guys that are way older than me to trust me?
856
00:54:17,810 --> 00:54:22,520
Well, first of all, on that level, there aren't many people that understand the psychology of that
857
00:54:22,520 --> 00:54:23,510
high performance.
858
00:54:24,110 --> 00:54:26,150
I got lucky because of my experience.
859
00:54:26,150 --> 00:54:29,070
Lucky with chronic hyperventilation.
860
00:54:29,070 --> 00:54:36,080
It's not that lucky, but it's I went through a really bad experience and most of the time it's worse
861
00:54:36,080 --> 00:54:40,280
than any of the CEOs that I get, no matter how chronic their diseases are.
862
00:54:40,550 --> 00:54:42,950
Unfortunately, somehow I got it worse.
863
00:54:43,400 --> 00:54:51,170
Luckily, in some ways it's not as bad because it's not like I got a guy that's really overweight.
864
00:54:51,410 --> 00:54:54,440
So fortunately I didn't have that.
865
00:54:54,650 --> 00:54:55,820
So in some ways it's worse.
866
00:54:55,820 --> 00:54:56,750
In some ways it's better.
867
00:54:56,930 --> 00:55:01,970
But what it does give you, just like it's kind of like I say, psychology a little bit, it's kind
868
00:55:01,970 --> 00:55:05,660
of like a war survivor or somebody that got shot.
869
00:55:05,660 --> 00:55:10,930
It doesn't it doesn't matter if you got shot by Glock or by an M 16, you got shot.
870
00:55:10,940 --> 00:55:11,780
It's the same thing.
871
00:55:12,200 --> 00:55:15,740
The experiences are different, but you understand each other.
872
00:55:15,830 --> 00:55:20,690
And once you're on that wavelength, where you understand each other is a matter the age matters experience.
873
00:55:20,690 --> 00:55:28,220
And if you found a solution and the reason I help them is not because I want to help them and I see
874
00:55:28,220 --> 00:55:33,830
the money in it, I know it distracts me because one of the things that you learn in startups is you
875
00:55:33,830 --> 00:55:36,950
focus on one thing and you do that to the rest of your life.
876
00:55:36,950 --> 00:55:37,210
Right.
877
00:55:38,120 --> 00:55:41,390
And this kind of distracts me from that.
878
00:55:41,930 --> 00:55:47,120
But as one of my mentor once said, when I was going for my certification for a trainer is he said,
879
00:55:48,200 --> 00:55:54,440
when your audience displays a need, you have to do it because you're there in a leadership capacity.
880
00:55:54,590 --> 00:56:00,590
And a leadership to leadership capacity to me means that you have to sacrifice your needs for their
881
00:56:00,590 --> 00:56:05,410
needs in any shape or form because that's how you help them.
882
00:56:05,750 --> 00:56:12,680
So everywhere I look at all these top performers, you know, what they were saying is do more, work
883
00:56:12,680 --> 00:56:15,410
more, do 18 hours, do 20 hours.
884
00:56:15,560 --> 00:56:20,750
And, you know, when you really look deeper into them and like, I would challenge any huge CEO to
885
00:56:20,750 --> 00:56:25,790
that, when you really look deeper into what they actually do, it's not 18, 20 hour days.
886
00:56:25,940 --> 00:56:29,360
They do them some, like most of the times even they do 18 to 20 hours.
887
00:56:29,480 --> 00:56:30,440
You know what they also do?
888
00:56:30,560 --> 00:56:31,940
They take two week breaks.
889
00:56:32,210 --> 00:56:37,640
They they sometimes between those 18, 20 hours, they take two hours where they go to their families.
890
00:56:37,830 --> 00:56:42,080
Then when he mentions that parts nobody mentions that they sometimes even meditate.
891
00:56:42,410 --> 00:56:49,280
He mentions that outside of all of that, they go running with their friends in the mornings or to the
892
00:56:49,280 --> 00:56:49,730
gym.
893
00:56:49,970 --> 00:56:53,330
It kind of gets mentioned but doesn't get emphasized.
894
00:56:53,510 --> 00:56:58,580
So when I built the platform, it wasn't going to be called productivity was going to be called work
895
00:56:58,580 --> 00:57:02,900
life balance, because what we actually do is optimal productivity in each area.
896
00:57:03,170 --> 00:57:04,220
But if I would call it a.
897
00:57:04,320 --> 00:57:10,920
The more productivity it would have the wrong connotation to what actually is getting done and nobody
898
00:57:10,920 --> 00:57:18,420
was talking about work life balance, and it had to be spread because the actual successful happy people,
899
00:57:18,870 --> 00:57:19,950
they all balance.
900
00:57:20,100 --> 00:57:22,020
But that message doesn't get spread.
901
00:57:22,230 --> 00:57:26,930
And in some way, I had the luxury position to work with multinationals.
902
00:57:26,940 --> 00:57:31,380
So I get a first view, enlightening video that there's how those guys actually do it.
903
00:57:32,190 --> 00:57:36,640
But in startups, there isn't that much chance that you're going to see that.
904
00:57:37,380 --> 00:57:40,460
So like I said, what I preach is what I discovered.
905
00:57:40,500 --> 00:57:45,060
There are some things that I invented and some things that I applied for my mentors.
906
00:57:45,060 --> 00:57:49,530
I referred to everybody because I have to from a lot of background, my professors wouldn't be happy,
907
00:57:49,530 --> 00:57:51,420
but I refer to everybody.
908
00:57:51,870 --> 00:57:55,920
I show how I apply it and it's not my knowledge.
909
00:57:55,920 --> 00:57:57,870
So it doesn't matter what my ages is.
910
00:57:57,930 --> 00:58:04,260
Somebody's knowledge has dedicated his life to it and go out there and read that book or see how I applied.
911
00:58:04,740 --> 00:58:12,300
And yeah, at the end of the day, there is a need and the need is those people are burning out.
912
00:58:12,300 --> 00:58:13,520
They're ending up at the hospitals.
913
00:58:13,530 --> 00:58:15,150
Nobody's speaking up about it.
914
00:58:15,360 --> 00:58:18,060
Nobody at that level is speaking up about it.
915
00:58:19,500 --> 00:58:24,750
What do you mean at that level, for example, like where they're found in companies that are successful,
916
00:58:24,960 --> 00:58:27,000
the people that are found in companies are successful.
917
00:58:27,150 --> 00:58:29,070
I know because they're my friends.
918
00:58:29,610 --> 00:58:30,840
They don't want to talk about it.
919
00:58:30,840 --> 00:58:31,890
They want to be anonymous.
920
00:58:31,890 --> 00:58:33,390
They don't have an online presence.
921
00:58:33,600 --> 00:58:35,460
Sometimes they do have an online presence.
922
00:58:36,210 --> 00:58:38,010
But at the end of the day, they just want to do business.
923
00:58:38,040 --> 00:58:40,380
There are people like me, analytical Excel sheets.
924
00:58:40,650 --> 00:58:42,030
They want to optimize systems.
925
00:58:42,720 --> 00:58:47,550
But when you have best friends ending up in the hospital and yourself almost getting chronic hyperventilation
926
00:58:47,550 --> 00:58:53,850
is almost ending up in hospitals at one point had prolonged paralysis of my lips just because of stress.
927
00:58:55,560 --> 00:59:01,140
And when all of that is happening and you fix yourself and then your friends, the doctors are giving
928
00:59:01,140 --> 00:59:06,240
up on them, nobody wants to take care of them and you take care of them, you start realizing.
929
00:59:06,240 --> 00:59:10,650
And then when that workshop popped up and these people are almost crying in my workshop, it's like
930
00:59:11,760 --> 00:59:13,320
nobody is doing this crazy.
931
00:59:14,040 --> 00:59:15,570
Well, what do you mean nobody's doing it?
932
00:59:15,720 --> 00:59:18,180
Because there's so many, like Anthony Robbins, etc..
933
00:59:18,180 --> 00:59:21,360
But again, Anthony Robbins, what does he actually say?
934
00:59:21,360 --> 00:59:23,010
He's a success coach.
935
00:59:23,010 --> 00:59:25,170
Productivity is his main thing.
936
00:59:25,650 --> 00:59:28,680
But what he actually does, if you zoom in, is work life balance.
937
00:59:28,950 --> 00:59:31,110
So why didn't he call it work life balance?
938
00:59:31,560 --> 00:59:38,740
But, you know, just like that experiment, when you're in in small grade, you you talking to somebody
939
00:59:38,800 --> 00:59:41,880
a year, and by the time it reaches the other room, somebody gets watered down.
940
00:59:42,120 --> 00:59:46,740
You look at Anthony Robbins and if you don't see is day to day, you think productive, you have to
941
00:59:46,740 --> 00:59:47,180
work more.
942
00:59:47,190 --> 00:59:51,150
Anthony Robbins is running around for twenty hours on a five day conference.
943
00:59:51,270 --> 00:59:52,230
I have to do more.
944
00:59:52,920 --> 00:59:57,210
You don't actually see what Anthony Robbins does, how much time he spends with his kids, with his
945
00:59:57,210 --> 00:59:57,660
family.
946
00:59:57,810 --> 00:59:59,040
He actually takes breaks.
947
00:59:59,190 --> 01:00:02,880
He talks about meditation and how we optimize that.
948
01:00:03,030 --> 01:00:09,990
But you know what I realized from me and from from normal people like me, you do that for six months
949
01:00:09,990 --> 01:00:12,600
and then you're like, oh, screw it, I'll just eat chocolate.
950
01:00:13,170 --> 01:00:14,820
This is like that's not maintainable.
951
01:00:14,820 --> 01:00:21,840
That's not a system that will keep you healthy if if in some way, in the best way.
952
01:00:21,840 --> 01:00:22,260
I hope.
953
01:00:22,260 --> 01:00:29,010
Anthony Robbins at one point rebranded himself and says work life balance, that's what you should do.
954
01:00:29,370 --> 01:00:36,270
And he says all the time he emphasizes, like I emphasize, relationships and health and business all
955
01:00:36,270 --> 01:00:40,860
the time instead of you emphasize business a bit more because that's what he gets.
956
01:00:40,860 --> 01:00:42,420
And that attracts the money, of course.
957
01:00:44,730 --> 01:00:48,840
But if he does that, there will be a spread and it's happening.
958
01:00:48,840 --> 01:00:49,650
It's happening.
959
01:00:50,280 --> 01:00:53,850
Arianna Huffington started doing that, which is good.
960
01:00:53,850 --> 01:01:00,440
But again, this is like what one person, whereas you have other people, they get more traction that
961
01:01:00,600 --> 01:01:02,640
are saying 20 hour days.
962
01:01:02,640 --> 01:01:04,110
Hey, let's let's all do that.
963
01:01:04,260 --> 01:01:09,270
But those 20 hour days, they have good families that they didn't go through what I went through, which
964
01:01:09,270 --> 01:01:15,570
is actually really common among founders, loneliness, not having a family to back them up now, having
965
01:01:15,570 --> 01:01:17,400
friends, sickness.
966
01:01:18,300 --> 01:01:21,960
And if you say 20 hour days, then you're going to end up in the hospital.
967
01:01:21,960 --> 01:01:23,520
Not within two years, two years.
968
01:01:23,520 --> 01:01:27,060
You can maintain five years at five at the five year mark.
969
01:01:27,060 --> 01:01:28,830
I tracked it at five year mark.
970
01:01:29,040 --> 01:01:32,250
That's when the symptoms start showing up and you can go back anymore.
971
01:01:32,250 --> 01:01:32,880
It's done.
972
01:01:32,880 --> 01:01:33,630
It's a trauma.
973
01:01:34,470 --> 01:01:36,750
So that's the reason I did it.
974
01:01:37,950 --> 01:01:38,370
Thank you.
975
01:01:38,520 --> 01:01:38,790
Yeah.
976
01:01:39,150 --> 01:01:45,120
So I think we could probably go on a lot, lot longer, but we need to ramp up.
977
01:01:45,390 --> 01:01:47,260
You're still around for a bit afterwards.
978
01:01:47,340 --> 01:01:50,070
So if you have any questions for Lova, he's still around.
979
01:01:50,070 --> 01:01:56,940
So we have another forty five minutes for networking and I'm sure he'd be happy to connect with you
980
01:01:56,940 --> 01:01:57,900
personally as well.
981
01:01:58,530 --> 01:02:02,520
But before we wrap up, we like to ask a few questions.
982
01:02:02,520 --> 01:02:04,170
We asked to to to all of the.
983
01:02:04,230 --> 01:02:09,480
The guest that we have here, we call it rapid fire question, so there's just simple fun questions
984
01:02:09,900 --> 01:02:12,630
and the first thing that comes to mind is what we want to hear.
985
01:02:12,910 --> 01:02:18,030
OK, so what is an item that you own that you would never sell?
986
01:02:19,440 --> 01:02:25,500
That I would never sell my HARTMUT device, which is an infrared tracker that monitors your heart rate
987
01:02:25,500 --> 01:02:26,220
variability.
988
01:02:28,170 --> 01:02:29,090
I don't use it.
989
01:02:29,100 --> 01:02:30,030
I would never sell it.
990
01:02:30,990 --> 01:02:32,690
And what is your most unusual skill?
991
01:02:34,100 --> 01:02:35,690
My most unusual skill.
992
01:02:38,440 --> 01:02:39,230
Uh.
993
01:02:44,030 --> 01:02:45,050
I'm not creative.
994
01:02:46,100 --> 01:02:47,900
I'm in the film industry, I'm not creative.
995
01:02:48,950 --> 01:02:49,700
It's interesting.
996
01:02:49,870 --> 01:02:53,890
Yeah, what's more important, strength, speed or stamina?
997
01:02:58,560 --> 01:03:06,810
Definitely not strength, because strength over time develops speed is everything, but over time,
998
01:03:06,810 --> 01:03:08,910
stamina will make you successful.
999
01:03:09,240 --> 01:03:09,930
So it's like.
1000
01:03:10,970 --> 01:03:18,140
If you are slow, but you have stamina, that's not a good combination of speed and stamina, then yes,
1001
01:03:18,140 --> 01:03:20,240
if you have speed and no stamina, you'll burn out.
1002
01:03:21,850 --> 01:03:24,000
What historical figure do you most admire?
1003
01:03:32,160 --> 01:03:39,090
I like Isaac Newton because of how smart he was, sort of person I like right now.
1004
01:03:39,120 --> 01:03:45,900
He's really popular as Neil deGrasse Tyson, the scientist, a really cool guy, great continent.
1005
01:03:47,220 --> 01:03:49,220
And what is your favorite season of the year?
1006
01:03:50,920 --> 01:03:57,140
Spring because it's warm, but not too warm and yeah, and you don't sweat.
1007
01:03:58,640 --> 01:04:00,940
And when was the last time you tried something new?
1008
01:04:03,210 --> 01:04:04,130
Something new.
1009
01:04:06,720 --> 01:04:08,680
I think it was the other week.
1010
01:04:09,590 --> 01:04:11,880
Uh, what did they do?
1011
01:04:13,350 --> 01:04:18,150
Oh, yeah, it was a new system to learn faster.
1012
01:04:19,190 --> 01:04:25,370
I'm not the one with the headphone, and so if you can have the attribute of any animal, what would
1013
01:04:25,370 --> 01:04:25,900
you choose?
1014
01:04:28,130 --> 01:04:29,770
Attribute to any animal.
1015
01:04:31,640 --> 01:04:34,340
Like the the long age of a turtle.
1016
01:04:36,140 --> 01:04:36,680
There you go.
1017
01:04:36,980 --> 01:04:37,960
Thank you so much, lover.
98871
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