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These are the user uploaded subtitles that are being translated: 1 00:00:03,920 --> 00:00:06,320 We're finally coming to the end of this category. 2 00:00:06,350 --> 00:00:11,960 I'm really excited that you're still here with us and now we're going to be covering Quora the last 3 00:00:11,960 --> 00:00:12,290 one. 4 00:00:12,740 --> 00:00:18,630 I'll give you a short history before I go into the context and explain how to use Quora to quick history. 5 00:00:18,650 --> 00:00:26,450 This is another Silicon Valley based startup to former Facebook employees created in 2009 and made it 6 00:00:26,450 --> 00:00:28,030 public in 2010. 7 00:00:28,400 --> 00:00:33,290 They thought that Q&A was one of the great formats of the Internet, but up to that point, no one had 8 00:00:33,290 --> 00:00:35,220 built a solid platform for it. 9 00:00:35,630 --> 00:00:41,900 It turned out that they were right with a comparatively low 80 million dollars in funding, they built 10 00:00:42,290 --> 00:00:47,210 up to over one hundred and ninety million users in eight years. 11 00:00:47,570 --> 00:00:51,650 By 2020, Quora had three hundred million monthly active users. 12 00:00:51,770 --> 00:00:55,850 Users can ask questions, and if they're popular, users can ask them. 13 00:00:56,180 --> 00:01:00,260 Users can also upload answers to make sure that quality answers show up first. 14 00:01:00,600 --> 00:01:06,920 People have built entire platforms from answering questions on Quora, and some answers boasts more 15 00:01:06,920 --> 00:01:08,470 than one million views. 16 00:01:08,840 --> 00:01:14,450 The startup just implemented advertisements in the middle of twenty sixteen, drawing the eyes of marketers 17 00:01:14,450 --> 00:01:16,470 all around the digital globe. 18 00:01:16,700 --> 00:01:21,830 So now for some context, this platform centers around one thing questions. 19 00:01:21,860 --> 00:01:28,400 You can get the most out of it by providing quality answers to popular questions that users have asked 20 00:01:28,400 --> 00:01:29,570 lots of times. 21 00:01:29,990 --> 00:01:35,240 Thanks to the voting system, quality answers make it to the top, and they usually stay there for a 22 00:01:35,240 --> 00:01:35,960 long time. 23 00:01:36,320 --> 00:01:41,050 Try to give answers that will still be valid in a year or two or even five. 24 00:01:41,330 --> 00:01:45,620 Some of the most popular Quora answers came from years ago. 25 00:01:46,010 --> 00:01:49,910 You can double your benefit from Quora if you use it to come up with content. 26 00:01:50,150 --> 00:01:55,220 For example, you can write a blog post that gives a very detailed answer to a popular question. 27 00:01:55,580 --> 00:02:00,650 Not only will you have a great blog post then, but you'll also be able to republish it as the answer 28 00:02:00,650 --> 00:02:01,710 to that question. 29 00:02:02,150 --> 00:02:05,840 This will also help you build a reputation as an expert on your topic. 30 00:02:06,090 --> 00:02:10,910 If someone likes an answer that they read from you, they'll often browse through the other answers 31 00:02:10,910 --> 00:02:11,740 that you've given. 32 00:02:12,080 --> 00:02:14,150 That's kind of how it happened with us. 33 00:02:14,180 --> 00:02:19,220 Once they started hitting more than a million views on Quora, you just started noticing that people 34 00:02:19,220 --> 00:02:22,880 went through all my old questions and were operating there as well. 35 00:02:23,060 --> 00:02:28,520 So even though I'm not doing that much on Quora nowadays, I'm still getting tens of thousands or sometimes 36 00:02:28,520 --> 00:02:30,520 hundreds of thousands of views a month. 37 00:02:31,100 --> 00:02:33,620 So how does the Quora and content marketing work? 38 00:02:34,010 --> 00:02:38,810 Quora is a great place for establishing yourself as an expert on a certain topic. 39 00:02:39,110 --> 00:02:41,720 And that can happen in two different ways. 40 00:02:41,870 --> 00:02:44,180 It can happen on Quora or off Quora. 41 00:02:44,370 --> 00:02:49,150 Either way, the question and answer platform helps how you ask, does it help? 42 00:02:49,160 --> 00:02:52,700 Well, first you can answer your target market questions. 43 00:02:52,880 --> 00:02:55,050 Imagine, for instance, that you're a digital market. 44 00:02:55,280 --> 00:02:58,580 You want to start establishing yourself as an expert in the digital world. 45 00:02:59,030 --> 00:03:01,490 You can go to Quora and answer questions. 46 00:03:02,000 --> 00:03:08,420 Then if you answer is remarkable, people will upload it, making it a winner in the Quora SEO system. 47 00:03:08,420 --> 00:03:12,980 But in case that's not good enough, you can also use Quora to find topics for your own blog. 48 00:03:13,310 --> 00:03:18,860 After all, your audience has a lot of questions and finding out what those questions are can be seriously 49 00:03:18,860 --> 00:03:19,490 tedious. 50 00:03:19,790 --> 00:03:22,010 Fortunately, Quora makes that easy. 51 00:03:22,010 --> 00:03:24,350 Simply go to Quora and type in your niche. 52 00:03:24,650 --> 00:03:27,170 Browse through the questions people are asking. 53 00:03:27,170 --> 00:03:32,330 Then all you have to do is take those same questions and create your own website content around them. 54 00:03:32,360 --> 00:03:37,730 It's an easy way to come up with content topics that your audience is interested in digesting. 55 00:03:37,730 --> 00:03:43,280 So I definitely encourage you to check out Quora if you are writing a blog and make sure that the questions 56 00:03:43,280 --> 00:03:45,770 that you're looking for are also popular. 57 00:03:45,800 --> 00:03:50,270 That way you'll have better probability that the content that you're writing will go viral. 58 00:03:50,330 --> 00:03:51,500 Hopefully that helps. 59 00:03:51,500 --> 00:03:58,640 And I'll see you in the next video where we will be closing of this entire section on social media marketing. 60 00:03:58,910 --> 00:03:59,570 Really excited. 61 00:03:59,570 --> 00:04:00,590 You are here with me. 62 00:04:00,590 --> 00:04:01,700 See you in the next video. 6360