All language subtitles for 001 History, Conte t content on medium_en

Now, let's talk about medium.

I really like this one.

First, I'll give you the history of medium.

You would think that by now that there are enough blogging platforms out there.

But no, apparently there aren't.

Somehow, within five years, Medium grew into one of the largest blogging sites on the Web.

We didn't elect a ranking of 88.

If you don't know what Alexa is, it's an extension that you can use on Google Chrome to check how far

ahead in the analytics of the global Internet world websites are.

So you pretty much can see how popular a website is.

A big reason for medium success is it's sleek and simple design.

EV Williams, one of the co-founders of Twitter, initially launched it in a 2012 closed beta before

eventually opening it up to the public.

Similar to some apps such as Hemingway, the user interface is incredibly simple.

The difference is that users can press publish directly instead of copying the content to their own

blog.

Before Williams founded Medium, he also created Blogger, which he eventually sold to Google.

Clearly, he has a knack for blogging platforms, thanks to its numerous big publications.

Medium can be a way to build an entire audience without ever creating your own website.

Metahumans is a popular one.

The most popular topics are design, startup, marketing and social or political matters.

Now let me give you the context of medium.

Since it's a blog platform, medium naturally does well with long form content.

However, posts shouldn't be too long.

Medium shows the estimated reading time for each post right at the top of them.

If people see that it take twenty minutes to read your posts, you'll scare most of them away.

Most users aren't willing to make such a big time commitment.

Seven minute posts do usually best, so if you have longer articles, it makes sense to break them up

into many smaller pieces.

If you have a big following already, you can use it to catapult your articles to the top.

Since suppose that users recommend the most in the feature stories where most users will see them.

As few as 50 to one hundred recommence within an hour or two can drive your article right to the front

page.

Big outlets like Huffington Post, Business Insider and Entrepreneur often pick up content that has

done well on medium that gets additional exposure.

Now let's talk a little bit about the medium audience demographic.

In September of twenty twenty medium received nearly two hundred million visits and the majority of

the traffic to the site, nearly twenty six percent came from the United States.

This offers a lot of potential for you to get yourself in your business in front of new prospects.

Also, keep in mind that the majority of visitors to the site are men with an above average education.

What does this mean for you?

Well, if your strategy revolves around posting cooking recipes or videos, the media might not be the

best for you.

Similar to LinkedIn, medium is ideal for posting content that's more professional in nature.

For example, the most popular tag in twenty sixteen was politics.

Now, that doesn't necessarily mean that you need to post political content.

All I'm saying is that the gap between politics and business is a lot smaller than recipes and business.

Take, for example, the marketing and entrepreneurship section on medium.

It has one hundred and forty six thousand followers.

So there's clearly an audience for this sort of content.

Now, the truth is, in the more niche specific section like this, you may not attract the attention

of as many people as on Facebook or a larger social networking site.

But because the following is narrower, you're likely going to get a higher percentage of the right

people to interact with you and your brand.

So should you use medium?

If your content is more lighthearted or is likely to appeal to a predominantly female audience, then

consider a platform like Pinterest instead.

But if the topics you blog about relate to sales, politics, entrepreneurship, then you have nothing

to lose by posting them on medium.

In fact, there's a lot you could gain.

We use medium every week and we post there quite regularly.

Have you featured multiple times on the home page and even have our own publication where writers can

submit their content?

So I do highly advise medium.

Now, how do you market content on medium?

If your content is relevant for medium users, then using the platform should be a no brainer.

In fact, using the platform to benefit your business will require almost no additional effort.

All you have to do is take blog posts that you've already written and repost them on medium.

Since you still own the rights to the content on medium, you can do with it as you like, and it's

an easy way to get additional eyes on all your hard work.

So in short, I'd say, what do you have to lose?

You can use Medium to easily get your blog content in front of new eyes and it won't take you any extra

work to do.

So just copy paste some content from your website and you're done.

More people will see it than before and you never know if you might go viral and be featured on the

homepage, but that was it.

I hope you enjoyed Medium and I'll see you in the next.

Video.