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One of my favorite ads to build our Instagram ads Instagram is a separate platform from Facebook.
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But obviously Facebook owns Instagram.
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So since we have a Facebook page and a Facebook ad account we can create Instagram ads via our ads manager
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from split testing I've done on Instagram ads.
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I'm really finding engaged followers more so than on a Facebook page.
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People who follow someone on Instagram truly do follow and engage with everything that brand does.
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So to increase your customers and drive awareness via this large platform of Instagram you can use all
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of these great Instagram ads clueing photo ads so your sponsored ad will show up right in their feed
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as they scroll video ads.
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I really love using video ads within Instagram because this video is sight sound and motion can attract
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and capture new potential customers but also have carrousel ads so people can swipe through various
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images or videos within a single ad.
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And finally story ads these are Facebook ad that enable you to choose the placement.
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Instagram stories we can create photo ads carrousel ads video ads an Instagram story ads one for Instagram
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stories.
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You can only use 19 to 16 ratio or size images and video as you can see in this example the Instagram
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story ad takes over the entire mobile device screen.
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So first things first go to your Facebook page.
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Go to the top right help settings and then in the left sidebar here Instagram adds
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and now we need to add our Instagram account so we link it with our Facebook page.
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So I prefer creating my instagram account for my client prior to signing.
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But you can create a new one from here if needed.
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So just sign in with your username and password.
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Now that we've linked our Instagram account with our Facebook page we can start creating Instagram ads.
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So Facebook ads that enable you to use Instagram ads include brand awareness reach traffic ads app installs
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post engagement video views and conversions.
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Now let's create an Instagram ad using one of these objectives.
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So traffic continue
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web fine we'll use the default for audience here and now placement.
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This is where we can select Instagram so edit placements.
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I like to get really specific here.
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Not all devices because I know a high percentage of Instagram use is via mobile devices only.
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So here I select mobile only hope open Facebook.
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Unselect this is no Facebook Ads open Instagram.
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And here we go.
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We can create feed add that photo carousel video or Instagram story ads.
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So for this example I just want to create a sponsored photo post within Instagram.
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So its like this.
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I just want it to show up in Instagram feed.
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Now if I had an app I can get even more specific and choose which mobile device maybe the app only has
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for iOS for iPhones.
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I could select that but thats fine for now.
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Mobile only Instagram feed only.
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Scroll down.
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Leave this default for now continue.
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And here we go here's all our options.
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I just want to use a single image though and now the recommended image size is twelve hundred by 28.
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But I know the native photo the original photo size on Instagram is 1000 by 1000 pixels.
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So I want to upload a square image for my sponsored post here so I have my 1000 by 1000 photo uploaded.
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Scroll down.
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Here's our Facebook page.
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And then here's the Instagram account we linked with it.
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So as you can see over here in the ad preview Instagram feed.
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That's our only option because that's our only thing we selected under placements
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by default.
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It'll just show your Facebook page but by linking this you're connecting people on Instagram with your
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Instagram handle.
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So this specific Instagram community can then go and check out your actual Instagram handle look at
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your brand your photos and follow you but to finish out this trap again.
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We need to input what you are.
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All we want for this call to action button.
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Then one caption We want to appear under this Instagram post and then select the call to action and
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that's it.
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You've now created your first Instagram ad.
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So one of my favorite Instagram ads for my clients is to create an incentive offer that free ebook that
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free cookbook.
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If you're a chef that free mini course on whatever subject you know whatever incentive that people would
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trade an email address for in your niche create that product and then set up a landing page on your
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Web site for capturing those leads whether it's a MailChimp or a convert kit form.
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So I'll create that Instagram ad and promote it to people that would want that incentive item.
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So I would promote an image like this give away freebie and with my caption direct them to my instagram
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bio.
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So give away learn how to grow your email list by 40 everyday for free.
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See the six sources I use for free leads at the link in my insta bio.
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So first it gets people to click your Instagram handle.
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Go to your page will likely follow you or at minimum at least read your bio and see your web site.
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So here's my bio.
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Again they see my domain name.
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They see my value proposition.
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I teach these various courses again restate your website and then give them a link to your landing page
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where you will capture their email address in exchange for that giveaway item.
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