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These are the user uploaded subtitles that are being translated: 1 00:00:00,270 --> 00:00:06,920 One of my favorite ads to build our Instagram ads Instagram is a separate platform from Facebook. 2 00:00:07,050 --> 00:00:09,810 But obviously Facebook owns Instagram. 3 00:00:09,870 --> 00:00:17,310 So since we have a Facebook page and a Facebook ad account we can create Instagram ads via our ads manager 4 00:00:18,170 --> 00:00:20,440 from split testing I've done on Instagram ads. 5 00:00:21,320 --> 00:00:26,840 I'm really finding engaged followers more so than on a Facebook page. 6 00:00:26,840 --> 00:00:32,960 People who follow someone on Instagram truly do follow and engage with everything that brand does. 7 00:00:33,170 --> 00:00:38,320 So to increase your customers and drive awareness via this large platform of Instagram you can use all 8 00:00:38,320 --> 00:00:44,690 of these great Instagram ads clueing photo ads so your sponsored ad will show up right in their feed 9 00:00:44,690 --> 00:00:48,230 as they scroll video ads. 10 00:00:48,470 --> 00:00:54,290 I really love using video ads within Instagram because this video is sight sound and motion can attract 11 00:00:54,290 --> 00:01:03,260 and capture new potential customers but also have carrousel ads so people can swipe through various 12 00:01:03,260 --> 00:01:06,330 images or videos within a single ad. 13 00:01:06,770 --> 00:01:12,720 And finally story ads these are Facebook ad that enable you to choose the placement. 14 00:01:12,920 --> 00:01:23,210 Instagram stories we can create photo ads carrousel ads video ads an Instagram story ads one for Instagram 15 00:01:23,210 --> 00:01:24,370 stories. 16 00:01:24,740 --> 00:01:34,100 You can only use 19 to 16 ratio or size images and video as you can see in this example the Instagram 17 00:01:34,100 --> 00:01:38,100 story ad takes over the entire mobile device screen. 18 00:01:38,450 --> 00:01:41,520 So first things first go to your Facebook page. 19 00:01:41,630 --> 00:01:47,950 Go to the top right help settings and then in the left sidebar here Instagram adds 20 00:01:51,220 --> 00:01:59,290 and now we need to add our Instagram account so we link it with our Facebook page. 21 00:01:59,390 --> 00:02:04,750 So I prefer creating my instagram account for my client prior to signing. 22 00:02:04,910 --> 00:02:07,490 But you can create a new one from here if needed. 23 00:02:07,490 --> 00:02:11,000 So just sign in with your username and password. 24 00:02:11,150 --> 00:02:17,100 Now that we've linked our Instagram account with our Facebook page we can start creating Instagram ads. 25 00:02:17,510 --> 00:02:26,210 So Facebook ads that enable you to use Instagram ads include brand awareness reach traffic ads app installs 26 00:02:27,350 --> 00:02:31,190 post engagement video views and conversions. 27 00:02:31,190 --> 00:02:35,180 Now let's create an Instagram ad using one of these objectives. 28 00:02:35,780 --> 00:02:39,290 So traffic continue 29 00:02:43,190 --> 00:02:50,420 web fine we'll use the default for audience here and now placement. 30 00:02:50,420 --> 00:02:55,520 This is where we can select Instagram so edit placements. 31 00:02:55,910 --> 00:02:57,760 I like to get really specific here. 32 00:02:57,950 --> 00:03:05,040 Not all devices because I know a high percentage of Instagram use is via mobile devices only. 33 00:03:05,090 --> 00:03:09,210 So here I select mobile only hope open Facebook. 34 00:03:09,410 --> 00:03:14,610 Unselect this is no Facebook Ads open Instagram. 35 00:03:14,900 --> 00:03:15,910 And here we go. 36 00:03:16,310 --> 00:03:25,910 We can create feed add that photo carousel video or Instagram story ads. 37 00:03:25,940 --> 00:03:30,730 So for this example I just want to create a sponsored photo post within Instagram. 38 00:03:30,770 --> 00:03:33,010 So its like this. 39 00:03:33,050 --> 00:03:36,660 I just want it to show up in Instagram feed. 40 00:03:36,770 --> 00:03:44,270 Now if I had an app I can get even more specific and choose which mobile device maybe the app only has 41 00:03:44,270 --> 00:03:46,300 for iOS for iPhones. 42 00:03:46,640 --> 00:03:48,940 I could select that but thats fine for now. 43 00:03:48,950 --> 00:03:51,270 Mobile only Instagram feed only. 44 00:03:51,290 --> 00:03:52,220 Scroll down. 45 00:03:55,230 --> 00:03:59,120 Leave this default for now continue. 46 00:03:59,360 --> 00:04:01,970 And here we go here's all our options. 47 00:04:02,210 --> 00:04:09,120 I just want to use a single image though and now the recommended image size is twelve hundred by 28. 48 00:04:09,300 --> 00:04:17,140 But I know the native photo the original photo size on Instagram is 1000 by 1000 pixels. 49 00:04:17,490 --> 00:04:24,180 So I want to upload a square image for my sponsored post here so I have my 1000 by 1000 photo uploaded. 50 00:04:24,180 --> 00:04:26,700 Scroll down. 51 00:04:26,730 --> 00:04:28,360 Here's our Facebook page. 52 00:04:28,590 --> 00:04:33,290 And then here's the Instagram account we linked with it. 53 00:04:33,340 --> 00:04:36,200 So as you can see over here in the ad preview Instagram feed. 54 00:04:36,220 --> 00:04:40,500 That's our only option because that's our only thing we selected under placements 55 00:04:43,990 --> 00:04:44,700 by default. 56 00:04:44,710 --> 00:04:52,570 It'll just show your Facebook page but by linking this you're connecting people on Instagram with your 57 00:04:52,570 --> 00:04:54,030 Instagram handle. 58 00:04:54,100 --> 00:05:00,100 So this specific Instagram community can then go and check out your actual Instagram handle look at 59 00:05:00,100 --> 00:05:04,640 your brand your photos and follow you but to finish out this trap again. 60 00:05:05,070 --> 00:05:07,020 We need to input what you are. 61 00:05:07,020 --> 00:05:09,910 All we want for this call to action button. 62 00:05:10,080 --> 00:05:19,090 Then one caption We want to appear under this Instagram post and then select the call to action and 63 00:05:19,090 --> 00:05:19,700 that's it. 64 00:05:19,720 --> 00:05:23,240 You've now created your first Instagram ad. 65 00:05:23,380 --> 00:05:30,630 So one of my favorite Instagram ads for my clients is to create an incentive offer that free ebook that 66 00:05:30,640 --> 00:05:31,930 free cookbook. 67 00:05:31,930 --> 00:05:38,680 If you're a chef that free mini course on whatever subject you know whatever incentive that people would 68 00:05:38,680 --> 00:05:45,580 trade an email address for in your niche create that product and then set up a landing page on your 69 00:05:45,580 --> 00:05:51,180 Web site for capturing those leads whether it's a MailChimp or a convert kit form. 70 00:05:51,280 --> 00:05:57,280 So I'll create that Instagram ad and promote it to people that would want that incentive item. 71 00:05:57,280 --> 00:06:05,080 So I would promote an image like this give away freebie and with my caption direct them to my instagram 72 00:06:05,080 --> 00:06:05,790 bio. 73 00:06:06,160 --> 00:06:11,000 So give away learn how to grow your email list by 40 everyday for free. 74 00:06:11,050 --> 00:06:15,790 See the six sources I use for free leads at the link in my insta bio. 75 00:06:16,000 --> 00:06:19,530 So first it gets people to click your Instagram handle. 76 00:06:19,660 --> 00:06:28,000 Go to your page will likely follow you or at minimum at least read your bio and see your web site. 77 00:06:28,000 --> 00:06:29,110 So here's my bio. 78 00:06:29,110 --> 00:06:31,800 Again they see my domain name. 79 00:06:31,900 --> 00:06:33,760 They see my value proposition. 80 00:06:33,910 --> 00:06:42,580 I teach these various courses again restate your website and then give them a link to your landing page 81 00:06:42,670 --> 00:06:47,660 where you will capture their email address in exchange for that giveaway item. 8525