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These are the user uploaded subtitles that are being translated: 1 00:00:00,420 --> 00:00:06,690 The first rule of converting followers to sales is making it easy for your fans to buy one of the reasons 2 00:00:06,690 --> 00:00:11,880 people follow a brand on Instagram is that they like the products or services that company offers. 3 00:00:12,420 --> 00:00:15,330 So they want to know about new products and discounts. 4 00:00:15,330 --> 00:00:22,140 So the first rule is to include a link to your Web site in every post or minimally in the caption direct 5 00:00:22,140 --> 00:00:24,480 them to a link in your bio. 6 00:00:24,480 --> 00:00:30,230 So when I talk about water marking or using fonts go to brand your photos. 7 00:00:30,240 --> 00:00:32,330 This is what I'm talking about. 8 00:00:32,430 --> 00:00:34,040 If the photo ever gets shared. 9 00:00:34,140 --> 00:00:39,780 People will easily know where to buy their product because it was a watermarked with that company's 10 00:00:40,310 --> 00:00:41,520 Web site. 11 00:00:41,530 --> 00:00:45,030 No to always be soft selling your product. 12 00:00:45,030 --> 00:00:50,670 If you're constantly hard selling with posts like by now here's a sale here's a promo code here's a 13 00:00:50,670 --> 00:00:59,900 coupon that's annoying a great way to soft sell your product is via images of the product being used. 14 00:00:59,910 --> 00:01:02,310 Check out this Sharpie Post recently. 15 00:01:02,310 --> 00:01:10,080 They never say to go buy sharpies but they mention a bleeping awesome sharpie artist in their recent 16 00:01:10,080 --> 00:01:10,770 post. 17 00:01:11,370 --> 00:01:16,770 So if you use an old sharpies you're gonna be a bleeping awesome artist. 18 00:01:16,920 --> 00:01:19,810 Interesting soft sell marketing angle. 19 00:01:19,890 --> 00:01:22,170 Number three be personal. 20 00:01:22,170 --> 00:01:26,920 Always write your ad copy in the first person to connect with your customers. 21 00:01:26,970 --> 00:01:35,670 Look at this brand insta braid I can make the Yankees hat more famous than a Yankee can very personal 22 00:01:37,070 --> 00:01:39,490 great first person caption. 23 00:01:39,530 --> 00:01:40,440 Another note here. 24 00:01:40,490 --> 00:01:46,250 Always share those in the moment and behind the scene photos to bring your customer into your world. 25 00:01:46,250 --> 00:01:53,600 Being personal will increase your sales guaranteed share offers and discounts with your following. 26 00:01:53,600 --> 00:02:00,230 I always like to use coupon code specific to my Instagram so I can track sales derived via the sales 27 00:02:00,230 --> 00:02:03,020 channel for example insta 10. 28 00:02:03,170 --> 00:02:05,900 Maybe that's 10 percent off but I know instantly. 29 00:02:05,900 --> 00:02:09,450 Oh insta that's based on my Instagram account. 30 00:02:09,500 --> 00:02:15,970 I know this sale didn't come from Facebook because my Facebook coupon code is f 10 and so on. 31 00:02:16,940 --> 00:02:22,430 So remember to always include your website in the image or in the caption or remind the customer that 32 00:02:22,430 --> 00:02:24,550 they can click your link in your bio. 33 00:02:24,650 --> 00:02:32,840 And number five drive followers to a lead capture page it's crucial to have the link you place in your 34 00:02:32,840 --> 00:02:36,670 Instagram bio to be a form of lead capture. 35 00:02:36,890 --> 00:02:43,850 So whether that's a Facebook pixel placed on the page to capture that audience or an email capture form. 36 00:02:43,850 --> 00:02:51,480 You need to have a lead capturing device in place on whatever that link is in your Instagram bio. 37 00:02:51,530 --> 00:02:58,310 The first option for lead capture via your Instagram bio link is redirecting your Instagram fan to a 38 00:02:58,310 --> 00:03:06,990 lead page on your website lead pages is the world's easiest landing page generator. 39 00:03:07,010 --> 00:03:08,870 It's really the easiest way to. 40 00:03:09,260 --> 00:03:16,030 It's really the easiest way to build conversion optimized and mobile responsive landing pages so at 41 00:03:16,030 --> 00:03:19,080 the top of the funnel on the right you see potential customers. 42 00:03:19,120 --> 00:03:21,560 Those are all the people come into your Instagram page. 43 00:03:21,700 --> 00:03:28,000 Then if they click their Instagram bio link and it redirects them to a lead pages offering something 44 00:03:28,000 --> 00:03:32,930 at a discount offering an e-book in exchange for their email. 45 00:03:33,280 --> 00:03:36,840 They capture the email on that lead generation page. 46 00:03:38,260 --> 00:03:43,210 Now you have an email to remarked to that person to send them a promo. 47 00:03:43,300 --> 00:03:47,600 And so on and you can convert them to a customer. 48 00:03:47,880 --> 00:03:49,300 The bottom of the funnel. 49 00:03:49,440 --> 00:03:55,110 So with a lead page you can capture important information from that potential customer usually and most 50 00:03:55,110 --> 00:04:02,240 importantly it's their email address so once you have their email you can remark market to them via 51 00:04:02,270 --> 00:04:11,450 email marketing or via Instagram sponsored ads which you can build via Facebook ads manager and all 52 00:04:11,450 --> 00:04:17,180 the people have to do is input their email to get that value add to get that e-book to get whatever 53 00:04:17,180 --> 00:04:25,690 you're offering on this lead capture page another e-mail capture option is MailChimp dot com with MailChimp 54 00:04:25,720 --> 00:04:33,700 you can upload custom email capture forms to any Web site page via their custom HD mail code they provide 55 00:04:33,700 --> 00:04:34,780 you. 56 00:04:34,930 --> 00:04:40,510 So when a customer signs up for whatever free thing you're offering on your lead capture page whether 57 00:04:40,510 --> 00:04:47,650 it's a newsletter the promo code the free offer et cetera you will be emailed when you get a new email 58 00:04:47,650 --> 00:04:48,380 sign up. 59 00:04:48,430 --> 00:04:54,760 So the great thing about MailChimp is that you can create custom newsletters and email specific partitions 60 00:04:54,760 --> 00:04:56,710 of your email list. 61 00:04:56,710 --> 00:05:00,370 And if your list is small enough MailChimp is actually free. 62 00:05:00,370 --> 00:05:07,780 The next option for your Instagram bio Web site link is driving them to a Web site that you have a Facebook 63 00:05:07,840 --> 00:05:11,230 pixel installed on on this audiences page. 64 00:05:11,230 --> 00:05:16,830 Select create audience and then in that dropdown click custom audience. 65 00:05:16,930 --> 00:05:19,390 So a pop up will appear for this custom audience. 66 00:05:19,570 --> 00:05:27,280 For this example we want to build an audience for Web site traffic so if you've already captured emails 67 00:05:27,280 --> 00:05:33,610 via MailChimp or lead pages you can upload those right now to this custom audience list by clicking 68 00:05:33,610 --> 00:05:40,120 the customer list and then just paste in your emails and then Facebook takes those emails matches them 69 00:05:40,120 --> 00:05:47,410 to accounts and curates a custom audience that you can market to with Facebook ads and Instagram ads. 70 00:05:47,410 --> 00:05:55,150 So in this pop up click Web site traffic on the next screen you'll choose what Web site traffic you 71 00:05:55,150 --> 00:06:02,890 want whether it be anyone who visits the Web site or people who visit specific web pages. 72 00:06:02,890 --> 00:06:07,810 I like to use a specific Web page via our Instagram bio link. 73 00:06:07,810 --> 00:06:11,750 So we want to select people who visit specific web pages. 74 00:06:11,920 --> 00:06:20,110 Next select your URL contains and paste in the URL that you want to build that audience for so for this 75 00:06:20,110 --> 00:06:20,740 example. 76 00:06:20,800 --> 00:06:23,950 In my course envy Instagram bio link. 77 00:06:23,950 --> 00:06:31,810 I have the domain course and become backslash Udemy so course and become backslash to me is unique just 78 00:06:31,810 --> 00:06:39,190 to my Instagram bio link because I know those are people just coming from Instagram so I want to build 79 00:06:39,190 --> 00:06:46,720 an audience of people that I know came from Instagram so I'm creating an audience on Facebook of people 80 00:06:46,720 --> 00:06:53,560 who have specifically come to this link this you are L so next we select how many days we want to capture 81 00:06:53,590 --> 00:07:00,550 people who visited this link I like to do 30 that's pretty fresh you can remarketing people for up to 82 00:07:00,550 --> 00:07:02,560 30 days. 83 00:07:02,560 --> 00:07:04,900 Next name the audience. 84 00:07:05,020 --> 00:07:17,570 Name it specific to the Instagram bio link then click Create audience. 85 00:07:17,660 --> 00:07:24,650 So what this audience does is track each user that comes to that specific Web site and curates an audience 86 00:07:25,370 --> 00:07:30,950 based on those visits that you can retarget to in the future. 87 00:07:31,120 --> 00:07:34,070 This is called a warm audience. 88 00:07:34,190 --> 00:07:38,510 They have senior Instagram content and even click through to your Web site. 89 00:07:38,510 --> 00:07:45,710 The are your Instagram bio so you can market direct sales pitch content to this audience because they 90 00:07:45,710 --> 00:07:50,600 most likely already enjoy your brand and are ready to purchase from you. 91 00:07:50,600 --> 00:07:58,020 So let's create a remarketing add to this warm Instagram audience so head to your Facebook ads manager 92 00:07:58,020 --> 00:08:01,430 page and click the create ads button. 93 00:08:01,470 --> 00:08:07,140 There are types of ads that can be created that promote specifically to people on Instagram. 94 00:08:07,140 --> 00:08:13,080 So on the next screen is your ad set and right at the top of that page is custom audiences. 95 00:08:13,080 --> 00:08:19,650 So just click in that box and you'll see my curated audiences that I've made from pixels in the past. 96 00:08:19,740 --> 00:08:21,480 So there's my new one Instagram bio. 97 00:08:21,750 --> 00:08:28,050 So simply choose your Instagram bio audience via that custom audiences dropdown box by targeting this 98 00:08:28,050 --> 00:08:28,440 audience. 99 00:08:28,440 --> 00:08:33,470 We are truly remarketing to an audience that should be very responsive to our ad. 100 00:08:34,230 --> 00:08:41,160 So I like to use sales deals or promo codes in these remarketing ads to close the sales with these already 101 00:08:41,160 --> 00:08:43,050 warm customers. 102 00:08:43,050 --> 00:08:49,080 So once I've selected that custom audience then I want to make sure to UN select all the Facebook ad 103 00:08:49,080 --> 00:08:50,490 display options. 104 00:08:50,490 --> 00:08:54,610 All I have selected you can see the checkmark next to is Instagram. 105 00:08:54,660 --> 00:08:58,950 By doing this you'll only be advertising a sponsored post on your Instagram. 11900