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These are the user uploaded subtitles that are being translated: 1 00:00:00,150 --> 00:00:03,900 Engagement is the name of the game for increasing your Instagram followers. 2 00:00:03,900 --> 00:00:09,400 So when you just start out I like to follow Instagram handles that are my direct competition. 3 00:00:09,720 --> 00:00:15,950 Then I click on their followers via their profile page and I begin to engage with their followers because 4 00:00:15,960 --> 00:00:21,980 think of it if this person is following my direct competition there's a good chance that they're going 5 00:00:21,980 --> 00:00:23,740 to be interested in my brand. 6 00:00:24,060 --> 00:00:31,530 So if they post a photo for this brand example of them working out a great idea for me to engage is 7 00:00:31,530 --> 00:00:34,260 to reply to them and say great work on this workout. 8 00:00:34,440 --> 00:00:39,540 Here's a couple tips by opening that line of communication with that Brant's followers. 9 00:00:39,690 --> 00:00:45,930 That person may come back and follow my brand and start to engage with my posts and start to share with 10 00:00:45,930 --> 00:00:46,820 their friends. 11 00:00:47,010 --> 00:00:48,790 That's the beauty of social networking. 12 00:00:48,960 --> 00:00:53,820 If you're engaging in actually helpful that one person will be your Viral starter. 13 00:00:53,940 --> 00:00:55,750 They're going to share it with 10 of their friends. 14 00:00:55,920 --> 00:00:58,220 Then each of them will share it with 10 of their friends. 15 00:00:58,380 --> 00:01:02,190 But it all starts with non spammy quality engagement. 16 00:01:02,190 --> 00:01:07,680 So again if you're not spamming if you're not pushing products on them and you're legitimately engaged 17 00:01:08,130 --> 00:01:13,140 and interested in conversation with them you will likely gain them as a follow on your own Instagram 18 00:01:13,140 --> 00:01:13,580 page. 19 00:01:13,680 --> 00:01:17,880 So here's an example of an actual case study I did for a new client. 20 00:01:18,000 --> 00:01:20,850 I followed 100 of their competitors followers. 21 00:01:20,850 --> 00:01:25,370 Next I followed another 100 of another competing company's followers. 22 00:01:25,380 --> 00:01:29,910 Only this time I like two to three photos on each of those 100 users. 23 00:01:29,910 --> 00:01:35,570 Finally I followed another 100 followers from another competitors page. 24 00:01:35,670 --> 00:01:43,530 Only this time I like two to three photos of each of the 100 accounts plus I commented on at least one 25 00:01:44,010 --> 00:01:46,820 of each of the 100 users. 26 00:01:47,190 --> 00:01:50,230 So that's a really high engagement on that last case study. 27 00:01:50,460 --> 00:01:54,750 And here are my results by simply following competitors. 28 00:01:54,750 --> 00:02:03,550 I got a 15 percent follow back 15 percent or 15 people of those first 100 followed me back when I followed 29 00:02:03,580 --> 00:02:05,650 and liked 2 to 3 of their photos. 30 00:02:05,650 --> 00:02:09,480 I get a 23 percent back on the final 100 people. 31 00:02:09,640 --> 00:02:14,830 When I followed liked and commented on their photos I got a 35 percent follow back. 32 00:02:14,830 --> 00:02:18,240 Now this doesn't take much work to really grow a following. 33 00:02:18,370 --> 00:02:24,300 And this is a really easy task that you could outsource to an assistant or a virtual assistant online. 34 00:02:24,340 --> 00:02:27,040 So this is where the virtual assistant comes into play. 35 00:02:27,100 --> 00:02:33,070 The task of following liking and commenting on all your competition's followers can get very monotonous 36 00:02:33,070 --> 00:02:33,710 quickly. 37 00:02:33,820 --> 00:02:39,120 So what I do to set up my virtual assistant is to find and follow twenty competitors on Instagram right. 38 00:02:39,130 --> 00:02:43,830 10 canned comments to post on pictures such as the love this heart emoji. 39 00:02:43,840 --> 00:02:44,360 Awesome. 40 00:02:44,380 --> 00:02:45,070 Sweet. 41 00:02:45,070 --> 00:02:45,850 Nice. 42 00:02:45,930 --> 00:02:53,140 Then hire that V.A or freelancer on a site like fiver up work growth geeks or any freelance Web site 43 00:02:54,620 --> 00:03:00,110 give them your Instagram blogging account info and teach them the strategies I just taught you continually 44 00:03:00,110 --> 00:03:04,000 have them follow like in comment on your competitions following. 45 00:03:04,100 --> 00:03:10,990 Then every seven to 10 days have your freelancer mass unfollow the users you followed Instagram limits 46 00:03:10,990 --> 00:03:14,000 your account to following seven thousand five hundred people. 47 00:03:14,020 --> 00:03:19,250 So you want to keep your follow count very low but your following count high. 48 00:03:19,360 --> 00:03:20,500 So that's the reason for this. 49 00:03:20,500 --> 00:03:21,710 Unfollow. 50 00:03:21,710 --> 00:03:24,930 And again the goal is a 35 percent follow rate. 51 00:03:25,060 --> 00:03:31,570 Another engagement idea is Instagram Direct Instagram Direct allows Instagram users to send pictures 52 00:03:31,570 --> 00:03:33,700 and videos to others privately. 53 00:03:33,820 --> 00:03:40,410 So I like to look at this as an amazing way to reach your most engaged fans via a personal message. 54 00:03:40,590 --> 00:03:45,600 So this personal touch can lead to all these privileged fans sharing your direct message with their 55 00:03:45,600 --> 00:03:46,180 followers. 56 00:03:46,470 --> 00:03:51,960 So what I like to do the people who are the most engaged constantly commenting constantly liking my 57 00:03:51,960 --> 00:03:59,880 page I take note of their handle and then send them the direct message Instagram Direct. 58 00:03:59,980 --> 00:04:06,090 Special promos funny insider videos are behind the scenes videos or maybe even a contest just for these 59 00:04:06,090 --> 00:04:11,940 highly active fans or I'm launching a new product or service I invite them to a question and answer 60 00:04:12,670 --> 00:04:15,230 webinars because they're the most engaged. 61 00:04:15,450 --> 00:04:17,430 I want their feedback. 62 00:04:17,460 --> 00:04:22,710 One thing to avoid is anything spammy indirect direct messages remember think of direct messages as 63 00:04:22,770 --> 00:04:25,670 insider scoop posts to your best fans. 64 00:04:26,770 --> 00:04:33,130 So to send a direct message on Instagram click your inbox on the top right of your instagram homescreen 65 00:04:36,660 --> 00:04:37,860 once in the inbox. 66 00:04:38,040 --> 00:04:39,960 Click that plus sign in the top right 67 00:04:42,880 --> 00:04:49,610 add the user names you want to send this direct message to add your message your photos and then click 68 00:04:49,610 --> 00:04:50,140 send. 69 00:04:52,010 --> 00:04:57,910 A great engagement idea for local based businesses is to always add your location to your Instagram 70 00:04:57,910 --> 00:04:58,570 post. 71 00:04:59,050 --> 00:05:05,800 So on that same final share screen just click the name this location tab and search it via the address 72 00:05:05,800 --> 00:05:06,820 and the maps. 73 00:05:06,880 --> 00:05:13,550 So for Instagram users that don't disable the geotagging photo feature when they take an upload Instagram 74 00:05:13,550 --> 00:05:20,820 photos in your store or location or restaurant the post automatically tags your address and tag that 75 00:05:20,820 --> 00:05:22,460 photo for that location. 76 00:05:22,530 --> 00:05:28,860 So when you search for that location or click on that location in a post you'll see all the photos and 77 00:05:28,860 --> 00:05:31,430 videos taken at that location. 78 00:05:31,440 --> 00:05:35,190 This is a really great area to find content to repose to your own page. 79 00:05:36,310 --> 00:05:42,190 When posting content remember to just tag and comment that customer's username to give them proper photo 80 00:05:42,190 --> 00:05:43,180 credit. 81 00:05:43,180 --> 00:05:49,390 One of my favorite ideas for engagement are contests hosting giveaways and contests are great engagement 82 00:05:49,400 --> 00:05:50,440 loose idea. 83 00:05:50,620 --> 00:05:56,320 Once you have a following big enough to justify giving away an item or a product or a service so things 84 00:05:56,320 --> 00:06:02,410 to offer include a cash prize or a free product or service a gift card a coupon code. 85 00:06:02,410 --> 00:06:07,320 Reposting that user's photo anything that really provides value to your followers. 86 00:06:07,330 --> 00:06:13,630 So first assign a unique hash tag preferably one that has no previous post with that hash tag for your 87 00:06:13,630 --> 00:06:14,260 contest. 88 00:06:14,320 --> 00:06:19,280 So that's a new unique hash tag just to their brand and to this contest. 89 00:06:19,290 --> 00:06:24,670 Even so the actual contest rules are what you're going to upload as a photo to your Instagram page. 90 00:06:24,940 --> 00:06:28,180 And then again in their Instagram caption. 91 00:06:28,180 --> 00:06:35,290 So some rules I like to require include all contestants must post your hash tag and your handle in their 92 00:06:35,290 --> 00:06:41,290 contest caption and then on their final share screen they want to tag you in that image as well. 93 00:06:42,120 --> 00:06:49,050 So remember you all these rules and instructions within the photo and within the caption and then let 94 00:06:49,050 --> 00:06:55,780 them know how they can win whether it's most likes most comments or whether it's just your own discretion. 95 00:06:55,890 --> 00:06:57,650 For best photo possibly. 96 00:06:57,840 --> 00:07:02,550 Finally let them know how they're going to win whether it's via direct message or you emailing them 97 00:07:02,790 --> 00:07:09,990 a loop giveaway as a contest on Instagram that incorporates anywhere from 5 to 30 or more brands that 98 00:07:09,990 --> 00:07:14,250 are interested in hosting a multi-brand or multi product contest. 99 00:07:14,810 --> 00:07:21,270 So in a loop give away all of the brands post the same promotional image to Instagram at the exact same 100 00:07:21,270 --> 00:07:21,790 time. 101 00:07:21,990 --> 00:07:28,110 And what they do is tag the next person in the loop and leave detailed instructions for how to participate 102 00:07:28,290 --> 00:07:30,040 within their image caption. 103 00:07:30,360 --> 00:07:34,070 So in order to enter the giveaway participants must like the image. 104 00:07:34,110 --> 00:07:35,430 Follow the account. 105 00:07:35,430 --> 00:07:42,170 Tap the photo to see who is tagged and click on the tag to find the same image on the next account. 106 00:07:42,200 --> 00:07:48,110 Participants have to repeat that same like and follow patter until they complete the loop and then end 107 00:07:48,110 --> 00:07:50,140 up on the account they started with. 108 00:07:50,150 --> 00:07:53,310 The winner is chosen at random at the end of the giveaway period. 109 00:07:53,360 --> 00:07:58,730 Loop giveaways are extremely helpful for emerging brands because it allows you to piggyback on other 110 00:07:58,730 --> 00:08:01,050 established brands to increase your followers. 111 00:08:01,090 --> 00:08:07,580 So to learn more about Leupp giveaways search hashtag loop giveaway on Instagram and see what other 112 00:08:07,580 --> 00:08:09,410 brands have done in the past. 113 00:08:09,410 --> 00:08:14,810 Like I mentioned in the if this then that lecture cross-promote your Instagram handle on other social 114 00:08:14,810 --> 00:08:15,790 media networks. 115 00:08:15,920 --> 00:08:21,920 So by this I mean promote your Instagram at a handle on other channels such as Twitter Facebook or even 116 00:08:21,920 --> 00:08:22,800 your snapchat. 117 00:08:23,590 --> 00:08:28,960 If you have a storefront I like to have a sign at the checkout counter which reminds your customer to 118 00:08:29,050 --> 00:08:31,950 follow us on Instagram at handle. 119 00:08:32,020 --> 00:08:38,170 This is just a nice way to remind them that they can follow you for possible promotions coupons and 120 00:08:38,170 --> 00:08:42,010 various other incentives because they're one of your Instagram followers. 13173