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These are the user uploaded subtitles that are being translated: 1 00:00:00,450 --> 00:00:02,900 Captions are extremely important on Instagram. 2 00:00:03,220 --> 00:00:10,590 A caption can make or break even the most spectacular photo or video a poorly written caption can make 3 00:00:10,590 --> 00:00:18,600 you look amateur while a clever witty properly written caption can transform a mediocre post into a 4 00:00:18,600 --> 00:00:20,830 viral one. 5 00:00:20,940 --> 00:00:26,640 A great caption will help boost the average engagement of likes comments which ultimately results in 6 00:00:26,640 --> 00:00:27,880 new followers. 7 00:00:27,930 --> 00:00:33,720 Captions can be long or short it really all depends on your audience and the purpose of your account 8 00:00:33,750 --> 00:00:35,430 and post. 9 00:00:35,430 --> 00:00:41,460 If you're simply providing your audience with photo or video content you might want to consider using 10 00:00:41,470 --> 00:00:49,260 less than 130 characters in your caption including no more than two to three descriptive hashtags to 11 00:00:49,260 --> 00:00:53,580 ensure your complete caption is shown before the more link appears. 12 00:00:53,580 --> 00:00:57,320 If you want to use more hash tags put them at the end of your caption. 13 00:00:57,750 --> 00:01:01,970 The number of lines in your captions shouldn't exceed 5 to 6. 14 00:01:01,990 --> 00:01:08,870 This is in order to ensure the effectiveness of your message or advertisement anything more and the 15 00:01:08,870 --> 00:01:11,060 user just isn't going to read it. 16 00:01:11,060 --> 00:01:13,130 I love this example by Starbucks. 17 00:01:13,460 --> 00:01:15,350 One for you one for a friend. 18 00:01:15,700 --> 00:01:19,990 Will you bring buy one holiday drink get another for free to share. 19 00:01:20,030 --> 00:01:21,420 So a fun little caption. 20 00:01:21,650 --> 00:01:24,020 Then a call to action of buying one. 21 00:01:24,020 --> 00:01:25,520 You're going to get a free one. 22 00:01:25,830 --> 00:01:29,130 Here's when and where you'll get that free one. 23 00:01:29,450 --> 00:01:35,250 Then finish it with a hash tag that's relevant that you want to be searchable for. 24 00:01:35,510 --> 00:01:40,520 They created a Starbucks date then they even added more info at the end. 25 00:01:40,520 --> 00:01:41,420 Link in bio. 26 00:01:41,420 --> 00:01:43,820 For more information see. 27 00:01:43,850 --> 00:01:48,770 They could describe that information right in the post but it makes the post too big and people don't 28 00:01:48,770 --> 00:01:51,300 even read it if it's too long right. 29 00:01:51,350 --> 00:01:54,230 So a simple fix to that Lincoln bio. 30 00:01:54,230 --> 00:01:55,500 For more info. 31 00:01:55,880 --> 00:02:03,380 So as you can see in this post the more link comes up after three lines and there's 130 characters before 32 00:02:03,380 --> 00:02:05,130 that more like. 33 00:02:05,200 --> 00:02:10,450 So my rule is get your call to action in the first 50 characters. 34 00:02:10,450 --> 00:02:18,440 So depending on what device your person is seeing it from Android versus iOS versus Windows. 35 00:02:18,870 --> 00:02:25,080 The minimum character shown can be as low as 50 This example was on an iPhone so it was all the way 36 00:02:25,080 --> 00:02:29,610 up to 130 but depending on your device it could be as low as 50. 37 00:02:29,760 --> 00:02:33,580 So that's why I like that call to action in the first 50 characters. 38 00:02:34,050 --> 00:02:38,850 So keep it clean and short and use one to two emoji max. 39 00:02:38,880 --> 00:02:43,060 So for those great called actions here's some examples. 40 00:02:43,140 --> 00:02:45,590 I'll have to ask questions in my caption. 41 00:02:46,110 --> 00:02:52,290 Ask them what content they want to see what product they like what they like about this photo and so 42 00:02:52,290 --> 00:02:52,880 on. 43 00:02:53,310 --> 00:02:59,360 If you're trying to grow your following ask them follow username. 44 00:02:59,580 --> 00:03:03,710 Share tags in your photos. 45 00:03:03,720 --> 00:03:05,480 Visit our Web site. 46 00:03:05,820 --> 00:03:11,090 Click the link in our bio tags in your pics to get featured in our next post. 47 00:03:11,310 --> 00:03:17,960 Include your hash tag in the comments and tell them to post with that hashtag to win. 48 00:03:17,960 --> 00:03:22,800 And finally I like to just ask people what I want look this example in the right. 49 00:03:22,910 --> 00:03:25,220 Double tap your favorite flavor. 50 00:03:25,280 --> 00:03:28,220 It's kind of a swindle way to get a like right. 51 00:03:28,220 --> 00:03:31,940 Ask for that like ask for that tag ask for a comment. 52 00:03:31,940 --> 00:03:38,300 If you ask a question people are going to reply via comment by asking. 53 00:03:38,300 --> 00:03:40,910 You're increasing your engagement. 54 00:03:40,910 --> 00:03:47,180 The only time to go along with an Instagram caption is if you plan to share this to your tumbler or 55 00:03:47,180 --> 00:03:49,540 other blogs. 56 00:03:49,590 --> 00:03:57,090 So since Instagram captions can go up to 2000 characters this is a cool and great idea to share right 57 00:03:57,090 --> 00:04:00,820 from your Instagram caption to your blog post. 58 00:04:00,840 --> 00:04:05,700 So for this screenshot on the right you can see I selected tumblr and whatever I write in that caption 59 00:04:05,910 --> 00:04:08,700 will be shared to that Tumblr. 60 00:04:08,970 --> 00:04:14,340 So as you begin to search through Instagram accounts you'll see some that actually act as a blog and 61 00:04:14,340 --> 00:04:22,770 they post their full blown articles in their caption area but we always advise to change it up one day 62 00:04:22,770 --> 00:04:25,240 post a short caption with one hash tag. 63 00:04:25,500 --> 00:04:32,370 Maybe the next day type out a full 2000 character caption and use the max 30 hashtags throughout that 64 00:04:32,370 --> 00:04:35,710 article and then make sure to share it to your Tumblr. 65 00:04:36,000 --> 00:04:37,290 So this is a win win. 66 00:04:37,290 --> 00:04:44,880 We created an Instagram post and uploaded that content to our Tumblr or any other social media network 67 00:04:45,060 --> 00:04:46,700 blog and so on. 68 00:04:47,160 --> 00:04:48,690 So what is a hashtag. 69 00:04:48,990 --> 00:04:56,910 A hashtag is a word or phrase preceded by a hash or pound sign and used to identify messages on a specific 70 00:04:56,910 --> 00:04:57,860 topic. 71 00:04:57,930 --> 00:05:04,110 So I like to include two to three descriptive hashtags in each caption So this example of Coca-Cola 72 00:05:04,620 --> 00:05:07,080 you're not paranoid that bear is looking at you. 73 00:05:07,140 --> 00:05:09,900 Hash tag poler scare. 74 00:05:09,900 --> 00:05:14,370 They just use one in this caption but that's a hash tag that they're trying to get trendy. 75 00:05:14,430 --> 00:05:17,880 They want people to post that hash tag in their own photos. 76 00:05:18,090 --> 00:05:24,180 Or if Coca-Cola has used a hash tag in the past by clicking that hash tag we can see all the posts that 77 00:05:24,180 --> 00:05:26,530 have been made under that hash tag. 78 00:05:27,030 --> 00:05:32,100 Like I mentioned if you want to use more hash tags in your caption use them at the end of your caption 79 00:05:34,150 --> 00:05:36,040 never use more than 10 hashtags. 80 00:05:36,070 --> 00:05:37,870 Otherwise it looks really Spammy. 81 00:05:38,230 --> 00:05:44,710 You can use up to 30 but like I said I would want to be using the full 2000 characters before I used 82 00:05:44,710 --> 00:05:46,090 all 30 hashtags. 83 00:05:46,420 --> 00:05:52,660 So to find hashtags to use click that search icon in the bottom nav bar of your Instagram app click 84 00:05:52,660 --> 00:05:59,530 the tags option on this search screen and then you start searching keywords that are related to your 85 00:05:59,530 --> 00:06:00,370 post. 86 00:06:00,550 --> 00:06:07,260 So right down five or six relevant hashtags I like to get three big broad hashtags that are used in 87 00:06:07,260 --> 00:06:09,350 a million plus post. 88 00:06:09,510 --> 00:06:14,530 So as an example look at Work out hashtag work out was used in 45 million posts. 89 00:06:14,700 --> 00:06:15,840 That's big that's really broad. 90 00:06:15,840 --> 00:06:20,010 We might get some people on that but there's so many people posting it with our hash tag. 91 00:06:20,130 --> 00:06:25,890 Our post will get buried pretty quickly under that hash tag when I click it and look at the other posts 92 00:06:25,890 --> 00:06:27,370 with that hashtag in it. 93 00:06:27,390 --> 00:06:29,430 So it's smart to go broad on one. 94 00:06:29,550 --> 00:06:34,730 But remember you will get buried quickly under new post under that hash tag. 95 00:06:34,770 --> 00:06:39,240 Just because there's constant content coming out with that hash tag in place. 96 00:06:39,420 --> 00:06:45,900 So for the other two to three hashtags I search I try to find ones that have under ten thousand posts 97 00:06:46,590 --> 00:06:51,630 so I can really targeting on my hash tag and find a niche hash tag possibly. 98 00:06:51,660 --> 00:06:58,050 So for my results with all our clients I personally get five times more followers from the targeted 99 00:06:58,080 --> 00:07:00,840 or specific niche keywords. 100 00:07:00,890 --> 00:07:10,090 So these are hashtags with 1000 to 50000 total post hashtag so using hashtags to target specific niche 101 00:07:10,090 --> 00:07:16,810 keywords or descriptive keywords that fit your content your brand your competitors keywords is very 102 00:07:16,810 --> 00:07:17,760 effective. 103 00:07:18,190 --> 00:07:22,250 But remember that using your competitors hashtag is free branding for them. 104 00:07:22,360 --> 00:07:24,350 So it's a double edged sword to say the least. 105 00:07:24,640 --> 00:07:30,580 So while I want to claim Nike's traffic if I'm selling athletic shoes by putting hash tag Nike I'm just 106 00:07:30,580 --> 00:07:32,080 giving them a free plug. 107 00:07:32,080 --> 00:07:35,630 So it's probably better to use hashtag athletic shoes. 108 00:07:36,500 --> 00:07:38,240 Hashtag running shoes. 109 00:07:38,240 --> 00:07:44,560 So my rule of thumb is to include one or two hashtags in the first 50 characters then the remaining 110 00:07:44,630 --> 00:07:47,290 hashtags I place at the end of the caption. 111 00:07:47,530 --> 00:07:51,450 So those will appear under the more expanded caption link option. 112 00:07:51,610 --> 00:07:53,830 Not within my first 50 characters. 113 00:07:53,830 --> 00:07:56,260 So again stop your competition. 114 00:07:56,260 --> 00:08:01,660 See what gets them the most likes and mimic their wording as you begin to really build your content. 115 00:08:01,660 --> 00:08:05,380 These big brands have teams of people running their social media accounts. 116 00:08:05,620 --> 00:08:09,160 So Minick what they're doing as you begin to build your brand. 117 00:08:09,220 --> 00:08:13,750 Some of those large highly used hashtags include hash tag love. 118 00:08:13,780 --> 00:08:19,140 There's over 500 million posts on Instagram that use the word hashtag love. 119 00:08:19,450 --> 00:08:25,330 So those are some of those big ones I'm talking about if we hashtag that within minutes we'll be thousands 120 00:08:25,330 --> 00:08:28,910 deep by other posts that have used that hash tag already. 121 00:08:29,080 --> 00:08:32,940 So getting discovered via these big hashtags usually doesn't happen. 122 00:08:32,950 --> 00:08:38,590 That's why I say those niche hashtags are better so I'll use at least three highly used hashtags. 123 00:08:38,590 --> 00:08:44,080 Possibly one from this list but it's the three with laser focus to my specific topic that get me the 124 00:08:44,080 --> 00:08:49,060 results that get me the followers that get me the comments and likes because those are specifically 125 00:08:49,060 --> 00:08:50,520 targeted hashtags. 126 00:08:50,590 --> 00:08:57,550 So as an example if I posted a chocolate cupcake a popular tag I would use would be hashtag insta food 127 00:08:58,120 --> 00:09:01,740 then a niche key word I would use is hash tag chocolate cupcake. 128 00:09:02,120 --> 00:09:09,340 So as you can see insta food has 46 million plus posts with that hash tag for hash tag chocolate cupcake. 129 00:09:09,340 --> 00:09:13,750 There's only 40000 posts so that's a lot more niche insta food. 130 00:09:13,750 --> 00:09:19,140 I'm going to be targeting just the broad people who want to see different recipes different food items. 131 00:09:19,360 --> 00:09:26,220 But with the choco cupcake I'm targeting really specific people that love chocolate cupcakes. 132 00:09:26,290 --> 00:09:31,470 So a great idea when starting any social media brand is to brand specific hashtags. 133 00:09:31,540 --> 00:09:39,090 So this includes hashtag your actual brand name Hash tag insta than the brand name or a hash tag. 134 00:09:39,220 --> 00:09:45,710 Your Instagram handle this is a good idea because as you grow you've established these hashtags already. 135 00:09:45,730 --> 00:09:50,910 Plus this hash tag enables an easy way for your fans to hashtag you in their post. 136 00:09:50,920 --> 00:09:56,050 So when people search your hashtag in the future they'll not only see your posts but what every fan 137 00:09:56,680 --> 00:10:00,920 of your brand has posted with your hashtag as well. 138 00:10:01,000 --> 00:10:05,780 A great way of getting your photos noticed is to tag other accounts in the photo you are posting. 139 00:10:06,130 --> 00:10:10,930 What I do is tagged popular accounts that are relevant to my brand so you can tag people in your photo 140 00:10:11,170 --> 00:10:12,510 as you're sharing it. 141 00:10:12,550 --> 00:10:19,360 So this is done simply by clicking the tag people on the shared screen tap on the photo anywhere and 142 00:10:19,360 --> 00:10:23,400 then start entering the name or user name and select them from the dropdown menu. 143 00:10:23,560 --> 00:10:27,610 If you don't see the person you're looking up you can search for a person. 144 00:10:27,730 --> 00:10:28,930 So some rules of tagging. 145 00:10:28,930 --> 00:10:34,690 Don't waste your time tagging irrelevant Instagram accounts that your photo has nothing to do with or 146 00:10:34,690 --> 00:10:40,120 they might ban you when you tag a person these tagged photos will show up in that person's photos of 147 00:10:40,120 --> 00:10:42,450 U.S. on their Instagram profile. 148 00:10:42,640 --> 00:10:46,680 So this is that far right box on your actual profile page. 149 00:10:47,170 --> 00:10:51,170 So tag photos allow just one more way for people to discover your Instagram page. 150 00:10:51,250 --> 00:10:56,650 So if the person or blogger or brand that you tag in your photo ends up liking or commenting on your 151 00:10:56,650 --> 00:11:02,170 photo that's when the lines of communications are opened up and you can message them for sponsoring 152 00:11:02,500 --> 00:11:05,650 maybe cross-promotion then posting a photo for you. 153 00:11:05,680 --> 00:11:09,050 You posted a photo for them that's where tagging comes into play. 16522