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These are the user uploaded subtitles that are being translated: 1 00:00:00,570 --> 00:00:05,340 So the number one best thing to post on Instagram are high resolution photos. 2 00:00:05,340 --> 00:00:10,890 Smartphone photos are good for an in the moment action and instant upload obviously. 3 00:00:11,100 --> 00:00:18,420 But consider hiring a professional photographer or using your high def DSL art camera to take those 4 00:00:18,420 --> 00:00:24,960 high def images of your products of your brand then send them to yourself or upload them to your phone. 5 00:00:25,170 --> 00:00:27,380 Then you upload those to Instagram. 6 00:00:27,510 --> 00:00:35,220 This product shot for example and Zappos it was taken externally on a DSL our camera then touched up 7 00:00:35,220 --> 00:00:42,310 in photoshop then uploaded to their Zappos Instagram paid number to post photos of your products being 8 00:00:42,310 --> 00:00:48,860 used a powerful way to tell your company's story is through photos of people using your products or 9 00:00:48,860 --> 00:00:57,190 services in the real world look at Lululemon here a woman leading a large yoga class in her branded 10 00:00:57,190 --> 00:00:58,200 apparel. 11 00:00:58,360 --> 00:01:03,790 Number three post photos of your business behind the scenes for the Toms brand. 12 00:01:03,790 --> 00:01:10,120 These images were great for providing an authentic voice and a real connection to the people behind 13 00:01:10,120 --> 00:01:11,100 this brand. 14 00:01:11,110 --> 00:01:17,140 Number four jump on hashtags for example hashtag selfies hashtag TVT. 15 00:01:17,140 --> 00:01:18,790 This is throwback Thursday. 16 00:01:18,790 --> 00:01:22,700 You share images from the past on every Thursday hashtag. 17 00:01:22,730 --> 00:01:23,680 Oh T.D.. 18 00:01:23,710 --> 00:01:25,600 This is outfit of the day. 19 00:01:25,830 --> 00:01:27,350 Hashtag POTUS. 20 00:01:27,370 --> 00:01:28,970 This is photo of the day. 21 00:01:29,000 --> 00:01:31,030 Take a note from the selfie queen herself. 22 00:01:31,030 --> 00:01:32,280 Kim Cardassian. 23 00:01:32,410 --> 00:01:33,920 She has so many selfies. 24 00:01:33,970 --> 00:01:39,610 She actually published a book called selfish literally a book of selfies. 25 00:01:39,610 --> 00:01:41,510 For number five we have quotes. 26 00:01:41,860 --> 00:01:48,070 I love to share popular or funny or inspiring quote and oddly enough quotes get some of the strongest 27 00:01:48,070 --> 00:01:57,310 engagement likes comments on Instagram for number six we have means your Instagram and we'll feel fun 28 00:01:57,340 --> 00:02:00,070 and lighthearted when you sprinkle in a few means. 29 00:02:00,130 --> 00:02:05,710 Now you don't want to do back to back quotes back to back means but for every three to five product 30 00:02:05,710 --> 00:02:11,740 shots behind the scenes shots high quality photos I'd like to sprinkle in a meme or a quote. 31 00:02:11,830 --> 00:02:16,210 Sometimes it's even great to create a meme about your business or about your product and see if you 32 00:02:16,210 --> 00:02:18,850 can start that meme going viral. 33 00:02:18,850 --> 00:02:26,640 I like to use sites like meme generator dot net or AMG flip dot com or the fonts app the font photo 34 00:02:26,650 --> 00:02:30,100 app is great because you can just upload that image right on your phone. 35 00:02:30,730 --> 00:02:33,980 And then overlay text in any area of that photo. 36 00:02:34,300 --> 00:02:40,780 For number seven is videos I like to use them as an intimate sneak peek behind your brand behind your 37 00:02:40,780 --> 00:02:49,450 company you're providing fans this unique view and actual video footage of you at work of you working 38 00:02:49,450 --> 00:02:57,160 with your celebs of you may be taking those product shots of you creating that recipe of you being interviewed 39 00:02:57,790 --> 00:02:59,740 maybe a how to video. 40 00:02:59,740 --> 00:03:03,610 Or like I said maybe a sneak peek into your own life not just about the brand. 41 00:03:03,640 --> 00:03:06,480 Say you're at an event or on vacation. 42 00:03:06,700 --> 00:03:10,260 A nice little video footage to show them hey this is where we're at. 43 00:03:10,270 --> 00:03:11,730 This is what's going on. 44 00:03:11,950 --> 00:03:16,660 A lot of people don't have the attention span for a full on youtube video where they will have the attention 45 00:03:16,660 --> 00:03:24,800 span for an Instagram video number 8 collage and tiling once you really start to flesh out your content 46 00:03:25,460 --> 00:03:27,670 and get a lot of post on your Instagram. 47 00:03:27,830 --> 00:03:30,710 Some cool things to play with our tiling. 48 00:03:30,710 --> 00:03:33,110 Look at the bottom image there on Toms. 49 00:03:33,290 --> 00:03:39,250 It takes posting three photos in a row but it can have a very cool effect in your news feed. 50 00:03:39,260 --> 00:03:44,060 So when people scroll up and your feed of photos they'll see this three photo series. 51 00:03:44,090 --> 00:03:50,090 So for tiling like this insta tiling is great for creating these grid images. 52 00:03:50,090 --> 00:03:54,500 Another free app that is made by Instagram is called the layout app. 53 00:03:54,500 --> 00:03:58,040 This is where you can stack those three images together like in the top right photo. 54 00:03:58,700 --> 00:03:59,840 We can do a split screen. 55 00:03:59,840 --> 00:04:07,010 We can do for images and one a lot of cool preset collages and tiling options available in this app 56 00:04:07,040 --> 00:04:08,660 made by Instagram. 57 00:04:08,660 --> 00:04:13,410 Number nine maintain a color theme for your photo grid on your profile page. 58 00:04:13,610 --> 00:04:16,660 Someone I always suggest to check out is Michelle fan. 59 00:04:16,850 --> 00:04:18,620 That's at Michelle fan. 60 00:04:18,620 --> 00:04:21,980 She has amazing color branding and theme work. 61 00:04:21,980 --> 00:04:27,740 So as you scroll through her page you can see that she's used the layout app for classes and she's used 62 00:04:27,740 --> 00:04:34,340 the same filter to keep a very similar color theme from each post to each post. 63 00:04:34,340 --> 00:04:37,190 So as you can see she has kind of a purple pink hue. 64 00:04:37,190 --> 00:04:38,990 She does that for all her photos. 65 00:04:38,990 --> 00:04:41,990 She tries to keep that color theme in each photo. 66 00:04:41,990 --> 00:04:48,800 So as you scroll it's very visually pleasing and not so drastic and not like going from hot pink to 67 00:04:48,800 --> 00:04:52,130 bright green to yellow to black. 68 00:04:52,130 --> 00:04:54,200 That's not very visually pleasing. 69 00:04:54,200 --> 00:04:59,940 Studies have shown if you use a color theme it's visually pleasing and people keep on scrolling up. 70 00:05:00,200 --> 00:05:02,710 Number 10 try to post something new every day. 71 00:05:02,720 --> 00:05:11,840 Some examples try clouds a sunset something at nighttime flowers or nature patterns out in nature maybe 72 00:05:11,840 --> 00:05:15,020 your pets your animals your daily routines. 73 00:05:15,020 --> 00:05:19,820 What are some inspirational quotes or inspirational habits you do every day that you could share in 74 00:05:19,820 --> 00:05:21,060 the form of a quote. 75 00:05:21,110 --> 00:05:22,130 What are some things you love. 76 00:05:22,130 --> 00:05:23,920 What are some things you want. 77 00:05:23,990 --> 00:05:30,560 Again take advantage of those hashtags like TvT Throwback Thursday to post a childhood memory post some 78 00:05:30,560 --> 00:05:34,940 behind the scenes photos of the technology you use to create your products. 79 00:05:35,210 --> 00:05:41,180 From my experience close up photos get a lot of likes whether it's texture shots on your products close 80 00:05:41,180 --> 00:05:49,310 up of eyes for makeup and so on another fun post is describing what's in your office what's in your 81 00:05:49,310 --> 00:05:50,250 bag. 82 00:05:50,330 --> 00:05:55,370 People like to see what you as a professional have in your personal life. 83 00:05:55,370 --> 00:06:01,370 Another important tip about creating content don't let your hard work get screenshot and rebranded on 84 00:06:01,370 --> 00:06:05,150 someone else's Instagram or any other social media network. 85 00:06:05,150 --> 00:06:07,190 Brand your content. 86 00:06:07,190 --> 00:06:14,250 Download an app like font toe Photoshop Express or watermark pro you could do the same with text in 87 00:06:14,250 --> 00:06:16,640 Photoshop Express or with fonts. 88 00:06:16,650 --> 00:06:21,420 I could overlay my Web site domain in a small font size anywhere on the photo. 89 00:06:21,420 --> 00:06:23,490 So when should you post to Instagram. 90 00:06:23,580 --> 00:06:28,830 According to the app later the following data was captured for the best engagement times so the best 91 00:06:28,830 --> 00:06:34,620 times to post on Instagram invite engagement I mean likes and comments divided by the number of followers 92 00:06:34,620 --> 00:06:35,460 gained. 93 00:06:35,460 --> 00:06:41,910 So this data shows that people are on Instagram and the most engaged right after work or school from 94 00:06:41,910 --> 00:06:46,950 3 to 5 p.m. and around bedtime with spikes at 10:00 p.m. and 1:00 am. 95 00:06:46,950 --> 00:06:51,480 So these are great times to post your actual content because you're gonna be at the top of their news 96 00:06:51,480 --> 00:06:51,720 feed. 10254