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These are the user uploaded subtitles that are being translated: 1 00:00:03,100 --> 00:00:06,310 The complete Facebook ad copy and creative guide. 2 00:00:08,100 --> 00:00:09,120 Marketing one to one. 3 00:00:09,570 --> 00:00:15,750 Keep your ads simple, grab the user's attention with your visual, that's your image or video. 4 00:00:16,710 --> 00:00:23,400 Then let these potential customers know your value proposition and why it is relevant to them. 5 00:00:24,510 --> 00:00:26,940 Tell your customers what you want from them. 6 00:00:27,060 --> 00:00:34,680 With a clear call to action when possible, include your brand name or logo in your ad creative and 7 00:00:34,680 --> 00:00:38,100 or ad copy to build your brand awareness. 8 00:00:38,820 --> 00:00:41,040 Look at this perfect Netflix ad example. 9 00:00:42,150 --> 00:00:45,540 Value Proposition, unlimited movies, TV shows and more. 10 00:00:45,870 --> 00:00:46,950 Watch anywhere. 11 00:00:47,040 --> 00:00:48,350 Cancel any time. 12 00:00:49,110 --> 00:00:49,950 Call to action. 13 00:00:50,340 --> 00:00:52,320 Try 30 days for free. 14 00:00:53,130 --> 00:00:57,750 Then you have the brand and logo in the top left and an awesome visual background. 15 00:00:59,880 --> 00:01:01,350 Selling with Facebook ads. 16 00:01:02,160 --> 00:01:05,400 People are not going to Facebook or Instagram to buy things. 17 00:01:05,940 --> 00:01:10,950 They are going on Facebook to connect with friends or family or interests they love. 18 00:01:11,940 --> 00:01:16,020 Start treating your ads like you are communicating with friends. 19 00:01:16,770 --> 00:01:26,220 My highest Facebook ad return on ad spend or RHOA, as is when I provide value, build relationships 20 00:01:26,760 --> 00:01:30,210 and only promote or sell 10 percent of the time. 21 00:01:31,800 --> 00:01:34,620 So build that relationship first, give value. 22 00:01:35,220 --> 00:01:41,270 Then 10 percent of the time I will post a promotion on my page or on my Instagram account. 23 00:01:43,270 --> 00:01:52,240 The four elements of a perfect Facebook add visual relevance, value proposition and call to action 24 00:01:53,590 --> 00:01:57,790 for visual, is the ad visually appealing and professional looking? 25 00:01:58,630 --> 00:02:01,240 You always want to use high def photos in high def videos. 26 00:02:02,140 --> 00:02:02,830 Relevance. 27 00:02:03,280 --> 00:02:05,500 Is the ad relevant to this target market? 28 00:02:05,980 --> 00:02:07,750 Do they care about what you are offering? 29 00:02:08,620 --> 00:02:17,020 If I'm marketing to the interest dogs, is my ad about dogs or dog owners value proposition? 30 00:02:17,680 --> 00:02:21,790 Are you offering enough value for the potential customer to take action? 31 00:02:22,300 --> 00:02:23,620 Is your price reasonable? 32 00:02:24,220 --> 00:02:25,720 Is your offering in demand? 33 00:02:26,200 --> 00:02:28,000 Does it solve a problem for the user? 34 00:02:29,590 --> 00:02:30,910 Finally, call to action. 35 00:02:31,300 --> 00:02:35,050 Are you asking for what you want with a strong call to action? 36 00:02:35,980 --> 00:02:39,030 Try to focus on one call to action per ad. 37 00:02:39,730 --> 00:02:43,630 A single goal as to not confuse your potential customer. 38 00:02:44,470 --> 00:02:46,930 Don't say buy my product and enter your email. 39 00:02:47,020 --> 00:02:51,280 And this with each ad you create have a single goal. 40 00:02:52,000 --> 00:02:54,160 So let's look at an example of a perfect ad. 41 00:02:54,400 --> 00:02:59,320 First, this visual is clear, simple and appealing to people who like wine. 42 00:03:00,080 --> 00:03:00,560 Relevant. 43 00:03:01,330 --> 00:03:03,880 I like and frequent wine based sites. 44 00:03:03,970 --> 00:03:04,450 So boom. 45 00:03:04,840 --> 00:03:06,280 Nice work for this company. 46 00:03:06,370 --> 00:03:08,440 Ad targeting someone who is relevant. 47 00:03:09,550 --> 00:03:13,180 Third value proposition, as you can see in the ad copy. 48 00:03:13,270 --> 00:03:15,520 Bottles start at just 13 dollars. 49 00:03:15,790 --> 00:03:16,270 Awesome. 50 00:03:16,900 --> 00:03:21,580 If you don't like that, they offer another value proposition in the headline. 51 00:03:21,910 --> 00:03:24,550 Enjoy 20 dollars off your first box. 52 00:03:25,510 --> 00:03:26,920 And finally, call to action. 53 00:03:27,220 --> 00:03:30,250 The word get is a strong call to action. 54 00:03:30,880 --> 00:03:33,010 Get expertly curated wines. 55 00:03:33,010 --> 00:03:33,880 Deliver to your door. 56 00:03:34,240 --> 00:03:36,940 Tell your customer what you want them to do. 57 00:03:38,080 --> 00:03:45,310 Even the text overlay on the image is a nice call to action paired with a value prop unbox. 58 00:03:45,430 --> 00:03:46,870 Uncork, unwind. 59 00:03:48,740 --> 00:03:51,960 Here's another news feed at example, visual. 60 00:03:52,310 --> 00:03:58,850 Again, high def photo, amazing attention grabbing, bright colors in the background with those high 61 00:03:58,850 --> 00:03:59,990 def photos on top. 62 00:04:00,920 --> 00:04:04,010 Relevant again, I like and frequent wine based pages. 63 00:04:04,820 --> 00:04:11,240 So they did perfect targeting to interest wine, which is probably getting them near 10 Facebook relevant 64 00:04:11,240 --> 00:04:15,860 scores for ads they run third value proposition. 65 00:04:16,520 --> 00:04:21,650 Great use of text overlay to state the value unbox better wine. 66 00:04:22,940 --> 00:04:24,230 And for that call to action. 67 00:04:25,090 --> 00:04:28,160 Seeing the headline sip the wink difference. 68 00:04:28,600 --> 00:04:29,510 The brand name Wink. 69 00:04:30,350 --> 00:04:36,170 This is a subtle headline, but a nice call to action, letting me know exactly what I am getting when 70 00:04:36,170 --> 00:04:39,050 I click this ad as well as that text overlay. 71 00:04:39,050 --> 00:04:43,520 Again, that little dot in the left corner get twenty dollars off your first box. 72 00:04:45,080 --> 00:04:46,910 Here's an example of a carousel ad. 73 00:04:47,540 --> 00:04:54,440 So as for the visual, there's a nice alternating color and product and clean, crisp macro or close 74 00:04:54,440 --> 00:04:57,780 up merchandise images on each carousel card. 75 00:04:58,400 --> 00:04:59,060 Relevance. 76 00:04:59,570 --> 00:05:00,770 They targeted brides. 77 00:05:01,190 --> 00:05:03,170 So this is a guaranteed high click here. 78 00:05:03,500 --> 00:05:07,100 As this is super relevant, targeting women who are recently engaged. 79 00:05:08,090 --> 00:05:09,050 Value proposition. 80 00:05:09,440 --> 00:05:11,540 Every bride needs bridesmaids gifts. 81 00:05:12,200 --> 00:05:16,130 Plus some of the slides offered a percent off with a coupon code. 82 00:05:17,210 --> 00:05:18,740 Finally, call to action. 83 00:05:19,160 --> 00:05:21,410 The shop now and sign up. 84 00:05:21,530 --> 00:05:22,220 Call to action. 85 00:05:22,220 --> 00:05:29,000 Button works great for my ads as they add a sense of urgency for the customer to take action. 86 00:05:30,710 --> 00:05:32,570 Here's a retargeting ad example. 87 00:05:32,990 --> 00:05:38,000 The visual is a nice high def photo of the property and the ocean view. 88 00:05:38,660 --> 00:05:41,630 This is a property actually looked into booking on air BMB. 89 00:05:42,290 --> 00:05:43,880 So this is a great retargeting. 90 00:05:44,360 --> 00:05:46,790 It's number two, relevant actually. 91 00:05:46,790 --> 00:05:47,840 Search this listing. 92 00:05:48,950 --> 00:05:54,770 He got right to the point in the text and asked air being bees we think you'd like in Playa del Carmen. 93 00:05:55,490 --> 00:05:56,480 And yes, I would. 94 00:05:56,840 --> 00:06:01,310 I looked at it third value proposition, right on the image. 95 00:06:01,640 --> 00:06:08,330 They overlaid a discounted price and then their call to action button they use is great and relevant 96 00:06:08,330 --> 00:06:09,480 to their brand book. 97 00:06:09,530 --> 00:06:11,960 Now, at this lower price, you see. 98 00:06:12,260 --> 00:06:12,530 Yep. 99 00:06:12,560 --> 00:06:14,420 I better buy it and click this now. 100 00:06:15,590 --> 00:06:17,570 Here's a boosted ad post example. 101 00:06:18,230 --> 00:06:18,740 The visual. 102 00:06:18,770 --> 00:06:19,490 This is great. 103 00:06:19,580 --> 00:06:21,260 A gorgeous fit woman. 104 00:06:21,680 --> 00:06:25,460 Women perform better for our ads in athletic gear. 105 00:06:25,910 --> 00:06:26,390 Perfect. 106 00:06:26,410 --> 00:06:32,030 Side by side comparison of the shopping mall leggings versus this brand's leggings. 107 00:06:33,350 --> 00:06:39,440 Customers want to know what they will look like in your gear or a tire or them holding your product 108 00:06:39,470 --> 00:06:40,010 and so on. 109 00:06:41,480 --> 00:06:47,810 Second relevant, they targeted women with the interest Lululemon yoga and workout classes. 110 00:06:48,650 --> 00:06:49,520 Plus the video. 111 00:06:49,520 --> 00:06:53,900 Comparing leggings is a nice way to capture a potential customers attention. 112 00:06:54,560 --> 00:06:59,060 Seeing that side by side, an actual woman wearing the product. 113 00:06:59,840 --> 00:07:01,190 Third value proposition. 114 00:07:01,520 --> 00:07:03,770 Two pairs of leggings for twenty four dollars. 115 00:07:04,340 --> 00:07:07,850 That's a great headline and ad copy. 116 00:07:08,210 --> 00:07:12,290 I love ads that use both text and image for showing value. 117 00:07:13,070 --> 00:07:16,580 Finally, call to action hurry offering soon. 118 00:07:16,880 --> 00:07:19,700 In the ad copy the shopper will want to click. 119 00:07:19,760 --> 00:07:20,930 As soon as possible. 120 00:07:21,170 --> 00:07:22,500 Not to miss this sale. 121 00:07:24,110 --> 00:07:25,580 Facebook ad copy. 122 00:07:26,960 --> 00:07:30,470 Ad copy equals the text in your advertisement. 123 00:07:31,190 --> 00:07:38,330 Your ad copy should focus on the outcome your buyer will obtain with your product or service while stating 124 00:07:38,330 --> 00:07:40,460 your product or service features is important. 125 00:07:40,910 --> 00:07:49,430 Your main focus should be on harnessing the powerful sales tactic of portraying the outcome your product 126 00:07:49,460 --> 00:07:51,260 or service provides the customer. 127 00:07:51,890 --> 00:07:53,810 Here are the main four factors. 128 00:07:54,110 --> 00:07:57,860 Your ad copy should focus on number one outcome. 129 00:07:58,250 --> 00:08:00,560 Play on your customers emotions. 130 00:08:01,160 --> 00:08:04,130 Brands who pair outcomes with human emotions. 131 00:08:04,580 --> 00:08:10,310 We'll see very successful ads, for example, solve a person's frustrations. 132 00:08:10,970 --> 00:08:14,930 I would take some time to go on YouTube and watch infomercials for examples of this. 133 00:08:15,620 --> 00:08:17,810 It always starts with a frustrated person. 134 00:08:18,500 --> 00:08:20,110 Oh, I can't put away this hose. 135 00:08:20,810 --> 00:08:23,330 Oh, here's a hose that puts itself away. 136 00:08:24,110 --> 00:08:27,890 People want to buy a solution to a problem. 137 00:08:27,920 --> 00:08:31,160 They have number two, credibility. 138 00:08:31,970 --> 00:08:39,650 This can be the your social clout, such as social media followers, testimonial videos from past customers. 139 00:08:40,160 --> 00:08:41,600 Celebrity endorsements. 140 00:08:42,860 --> 00:08:48,380 You telling them your total customers, your total sales or total outcomes like we do, of course, 141 00:08:48,380 --> 00:08:48,710 envy. 142 00:08:49,010 --> 00:08:52,430 We have over three hundred thousand happy students. 143 00:08:54,060 --> 00:08:57,780 That cloud lets people know, oh, wow, I'm missing out on something. 144 00:08:58,290 --> 00:09:02,910 They have that fear of missing out, paired with, hey, here's the outcome I'll give you. 145 00:09:03,250 --> 00:09:05,790 You'll learn Facebook ads by taking this course. 146 00:09:06,600 --> 00:09:08,160 That's a great sales tactic. 147 00:09:09,450 --> 00:09:11,060 Number three features. 148 00:09:11,550 --> 00:09:16,920 So what makes your product different and better and will attract your target market? 149 00:09:17,670 --> 00:09:21,630 State the facts, the benefits, your actual sales price. 150 00:09:22,710 --> 00:09:28,500 You can save on wasted clicks by stating the price upfront in your ad copy. 151 00:09:28,710 --> 00:09:32,580 Say, Hey, this product is nineteen dollars today only. 152 00:09:33,420 --> 00:09:34,980 Maybe you'll never get someone to click. 153 00:09:35,160 --> 00:09:37,080 If they're not willing to spend nineteen dollars. 154 00:09:37,110 --> 00:09:39,010 Right, it's worth a split test. 155 00:09:39,420 --> 00:09:40,650 One ad with the price. 156 00:09:40,950 --> 00:09:44,160 One ad without number for relevance. 157 00:09:45,060 --> 00:09:49,200 Make your ad copy relevant to who you are delivering your ad to. 158 00:09:49,710 --> 00:09:54,720 For example, I will state a common problem such as picking up dog poop. 159 00:09:55,320 --> 00:09:56,700 My target market. 160 00:09:57,060 --> 00:10:05,700 I'm targeting the interest dogs has that my product, my product is a hands free poop scooper is a solution 161 00:10:05,730 --> 00:10:10,470 to so always speak to who you are targeting. 162 00:10:11,070 --> 00:10:14,670 Personalization in your ad copy always wins. 163 00:10:15,180 --> 00:10:18,070 For example, dog owners love this. 164 00:10:18,080 --> 00:10:19,530 No poo touch scooper. 165 00:10:20,340 --> 00:10:27,750 I am speaking directly to who I am targeting who have a problem and my product is a solution to and 166 00:10:27,750 --> 00:10:31,710 also notice how my problem solution ad cobie example uses. 167 00:10:31,710 --> 00:10:35,040 Number one, sell the outcome. 168 00:10:35,790 --> 00:10:39,660 All four of these factors should be weaved together in your ad copy. 169 00:10:41,520 --> 00:10:43,950 So some Facebook ad copy best practices. 170 00:10:44,610 --> 00:10:49,710 After running thousands of ads for our clients over the years, we've discovered the following ad copy 171 00:10:49,710 --> 00:10:52,560 guidelines work best for ad text. 172 00:10:53,160 --> 00:10:54,630 The primary text field. 173 00:10:55,890 --> 00:11:02,790 Less than 20 words that pique curiosity, sell the outcome and include at least one emoji. 174 00:11:03,390 --> 00:11:10,500 My favorite for list is the green checkbox here at Emoji PDA dot org and then for ad headline. 175 00:11:11,310 --> 00:11:13,710 It is less than six words here. 176 00:11:13,710 --> 00:11:18,360 I want to hook the user and make them want to click that call to action button. 177 00:11:18,750 --> 00:11:21,150 Keep it simple and straightforward. 178 00:11:21,360 --> 00:11:22,290 That works best. 179 00:11:23,730 --> 00:11:29,070 As for testing this primary, text your headline, your description test in bulk. 180 00:11:29,970 --> 00:11:37,170 You can test multiple variables at once in your Facebook ad campaign via the dynamic creative feature 181 00:11:37,830 --> 00:11:41,520 rather than assuming your first ad copy that pops in your head will work. 182 00:11:41,520 --> 00:11:46,680 Best test as many variations as possible on the ad level. 183 00:11:47,070 --> 00:11:54,300 While creating a new campaign, you can choose to add another option the plus sign, add another option 184 00:11:54,300 --> 00:11:57,030 link for each of these ad copy fields. 185 00:11:57,990 --> 00:12:03,510 So I will at minimum have five primary text and five different headlines. 186 00:12:04,110 --> 00:12:06,930 There is no perfect ad copy formula. 187 00:12:07,440 --> 00:12:13,560 Instead, you can test to see what works best with every varying target market. 188 00:12:15,440 --> 00:12:18,120 So with everything you test, make sure to track it. 189 00:12:18,680 --> 00:12:24,600 While Facebook ads manager is great for looking at past ad campaigns, you should also create an Excel 190 00:12:24,600 --> 00:12:28,530 doc to track every headline ad copy ad creative. 191 00:12:28,980 --> 00:12:30,600 This is images or videos. 192 00:12:31,200 --> 00:12:38,580 How many clicks they get, their engagement, their conversions, everything that leads to sales, customers 193 00:12:38,880 --> 00:12:39,660 and results. 194 00:12:40,710 --> 00:12:47,820 This document will start to become a real asset that will help you shape future ad copy and add creative 195 00:12:48,180 --> 00:12:52,950 because you will be able to see which ad variables equal results. 196 00:12:53,820 --> 00:12:58,650 You can also use this document to track what other companies are using for their Facebook ads. 197 00:12:59,320 --> 00:13:06,180 You will learn how to look at other brands, Facebook and Instagram ads later in this lecture via the 198 00:13:06,240 --> 00:13:07,920 ultimate ad hack section. 199 00:13:09,480 --> 00:13:15,270 The biggest issue I hear from students is their ads getting rejected before ever creating a Facebook 200 00:13:15,270 --> 00:13:23,010 ad reading Facebook advertising policies is required to go to the link above and read all those policies. 201 00:13:23,460 --> 00:13:27,810 The most common reason for rejecting ads is misleading claims. 202 00:13:28,890 --> 00:13:32,970 Ads must not contain unrealistic results or false claims. 203 00:13:33,870 --> 00:13:39,990 Never make a specific claim like get rich or make X amount of money or lose X amount of pounds. 204 00:13:40,920 --> 00:13:47,730 Rather, keep your ad copy focused on hooking the user's attention, piquing their curiosity and selling 205 00:13:47,730 --> 00:13:48,360 the outcome. 206 00:13:49,230 --> 00:13:53,310 For example, interested in the best way to rapidly and save. 207 00:13:53,560 --> 00:13:54,610 Transform your body. 208 00:13:54,940 --> 00:13:57,190 Then it finishes with the emoji hand raised. 209 00:13:59,200 --> 00:14:06,600 Now as for writing your ad copy and copywriting in general, head over to this Web site, coarsen Viacom 210 00:14:06,620 --> 00:14:10,360 SGD partners and scroll down to the sales and marketing section. 211 00:14:10,930 --> 00:14:13,930 Then click are free headline generator tool. 212 00:14:14,930 --> 00:14:21,200 This is a great tool where you can input just a few variables, things about your brand, and then it 213 00:14:21,200 --> 00:14:24,260 generates great headlines for you for free. 214 00:14:25,660 --> 00:14:27,250 Facebook ad created. 215 00:14:29,620 --> 00:14:35,740 The number one rule for your Facebook ad creative, these images and videos is to again test, test, 216 00:14:35,830 --> 00:14:38,080 test like ad copy. 217 00:14:38,110 --> 00:14:41,530 There is no perfect recipe for a great ad create apps. 218 00:14:42,100 --> 00:14:46,750 You can assume all day what you think will perform best with your audience. 219 00:14:47,170 --> 00:14:52,030 But until you test the image or video, you won't know which one gets more clicks and conversions. 220 00:14:53,290 --> 00:14:59,020 Again, you can test multiple images or videos in your ad by toggling on the dynamic creative option 221 00:14:59,350 --> 00:15:02,380 at the ad set level when creating a new campaign. 222 00:15:03,130 --> 00:15:06,670 So under ads set dynamic creative toggle on. 223 00:15:07,930 --> 00:15:13,900 So some Facebook ad creative best practices look at top brands and competitors for inspiration. 224 00:15:14,740 --> 00:15:16,000 What are they using in their ads? 225 00:15:16,210 --> 00:15:18,130 What can you replicate for your brand? 226 00:15:19,060 --> 00:15:21,490 Always use high resolution images. 227 00:15:21,940 --> 00:15:23,350 Don't use anything blurry. 228 00:15:23,980 --> 00:15:25,720 That brings down your brand value. 229 00:15:27,160 --> 00:15:28,990 Avoid using stock photos. 230 00:15:29,740 --> 00:15:32,800 Users prefer authentic images and videos. 231 00:15:33,790 --> 00:15:39,550 Even if you're just using your cell phone to capture the media, we see really amazing results in our 232 00:15:39,550 --> 00:15:45,590 ads from personal photos such as a customer selfie with them holding our product. 233 00:15:46,420 --> 00:15:55,990 So protip here I will run contests awarding my email as a free gift card to my store for anybody who 234 00:15:55,990 --> 00:15:58,240 submits the best product selfie. 235 00:15:58,930 --> 00:16:00,130 This is a win win. 236 00:16:00,730 --> 00:16:06,580 So first I get more content that I can post on social media and using my ads. 237 00:16:07,000 --> 00:16:10,270 And second, the winner is going to buy for my store anyway. 238 00:16:11,140 --> 00:16:17,260 So next, make your ad creative and ad copy relevant to who you are delivering your ad to. 239 00:16:18,010 --> 00:16:24,160 So again, if I'm targeting Dog as the interest, having a dog in my photo is relevant to this audience. 240 00:16:24,820 --> 00:16:30,130 So, for example, I will use an attention grabbing image with a dog using my product for my top. 241 00:16:30,130 --> 00:16:30,670 A funnel. 242 00:16:30,760 --> 00:16:32,740 Cold users, they don't know my brand. 243 00:16:33,580 --> 00:16:35,380 I'm just targeting the dog interest. 244 00:16:36,410 --> 00:16:43,750 Then I will use a product image slideshow or video with text overlay of my customer testimonials for 245 00:16:43,750 --> 00:16:44,890 this specific product. 246 00:16:45,850 --> 00:16:53,260 And this will target or rather retarget my customer audience of warm users for my bottom of funnel conversion 247 00:16:53,260 --> 00:16:55,510 at my final best practice. 248 00:16:55,930 --> 00:16:57,490 Think mobile first. 249 00:16:58,030 --> 00:17:03,850 Don't include text so small on the image or video that users won't be able to read it on their phone. 250 00:17:05,020 --> 00:17:10,660 Now, great case study for ad creative testing is the Trump Facebook campaign from 2016. 251 00:17:11,290 --> 00:17:17,110 They tested thousands of variables in their ad creatives, including colors, logos, icons, buttons, 252 00:17:17,200 --> 00:17:20,020 images, faces, text, graphics and so much more. 253 00:17:20,710 --> 00:17:25,060 No matter your political party affiliation, this is a case study worth reviewing. 254 00:17:25,390 --> 00:17:28,810 To understand the importance of split testing, add variables. 255 00:17:29,320 --> 00:17:30,970 So make sure to watch one of these links. 256 00:17:31,000 --> 00:17:38,290 You can download this PDAF and click these links to watch the Facebook campaign manager for this next 257 00:17:38,290 --> 00:17:39,190 is Creative Hub. 258 00:17:39,340 --> 00:17:43,300 You can test and build your brands, add creative using Facebook creative hub. 259 00:17:44,020 --> 00:17:46,270 So this is in your business that Facebook dot com. 260 00:17:47,260 --> 00:17:51,640 You just click the top left menu and in that drop down menu, select creative hub. 261 00:17:52,120 --> 00:17:55,030 So once on this page, you can click that create markup button. 262 00:17:56,380 --> 00:18:02,860 You can use the creative hub mockup tool to see how your ad creatives will look for each type of ad 263 00:18:02,860 --> 00:18:03,340 placement. 264 00:18:04,090 --> 00:18:10,210 Once complete, toggle on the show and ads manager in the top right corner and use this creative when 265 00:18:10,210 --> 00:18:11,610 building your next ad campaign. 266 00:18:12,920 --> 00:18:17,540 So I've built out my ad, so using the creative hub mockup tool is optional. 267 00:18:18,170 --> 00:18:25,190 I prefer building my ad creatives on can be dot.com or other software, such as editing software or 268 00:18:25,190 --> 00:18:32,690 Photoshop, then uploading that ad creative directly on the ad level and creating a new campaign. 269 00:18:33,710 --> 00:18:35,840 But I will show you how to use this creative hub. 270 00:18:36,290 --> 00:18:38,900 Just toggle on that show and ads manager in the top. 271 00:18:38,900 --> 00:18:39,230 Right. 272 00:18:39,920 --> 00:18:41,090 Create your ad here. 273 00:18:42,380 --> 00:18:50,090 Then when creating a new ad campaign on the ad level, you can select your past creative mockups via 274 00:18:50,120 --> 00:18:53,190 the creative hub by clicking the. 275 00:18:53,220 --> 00:18:54,710 Use mock up option. 276 00:18:55,220 --> 00:18:56,510 So we're on the ad level. 277 00:18:56,840 --> 00:18:58,280 Click use mockup. 278 00:18:59,030 --> 00:19:06,290 Or the other option we use is uploading or selecting the ad media, the image or video we created via 279 00:19:06,380 --> 00:19:08,030 this ad media menu. 280 00:19:08,660 --> 00:19:12,020 This is the strategy we will show and use throughout the course. 281 00:19:13,490 --> 00:19:16,880 So protip the best ad creative includes text. 282 00:19:17,840 --> 00:19:24,350 Some of my best performing ads include the use of happy and attractive people, specifically women. 283 00:19:25,280 --> 00:19:28,020 So test using people in your ad creatives. 284 00:19:28,850 --> 00:19:34,250 So when you include text in your ad creative image, make sure your images match the brain's natural 285 00:19:34,250 --> 00:19:35,000 reading flow. 286 00:19:35,480 --> 00:19:37,520 Top to bottom, left to right. 287 00:19:38,090 --> 00:19:42,470 So for this example, I want users to see what's in the top left. 288 00:19:42,680 --> 00:19:43,820 A female student. 289 00:19:44,870 --> 00:19:49,880 Then their eyes pan down to the mod NBA brand logo on the laptop. 290 00:19:50,390 --> 00:19:52,910 Then they finish on the far right. 291 00:19:53,330 --> 00:19:54,350 Remember, left to right. 292 00:19:55,370 --> 00:19:57,710 And they read the text to value proposition. 293 00:19:58,190 --> 00:19:59,360 Here's what I do. 294 00:19:59,390 --> 00:20:00,740 If I had to start over. 295 00:20:01,130 --> 00:20:04,880 So I use bright colors specifically in my image background. 296 00:20:05,390 --> 00:20:12,230 An attractive woman and an attention grabbing text overlay on nearly all of my ad images and videos. 297 00:20:13,040 --> 00:20:14,660 Now with this text overlay. 298 00:20:15,020 --> 00:20:17,920 Make sure to follow the 20 percent text rule. 299 00:20:18,980 --> 00:20:22,460 Facebook advertising guidelines include a 20 percent text rule. 300 00:20:23,000 --> 00:20:28,690 This means that the text on ad images and videos cannot take up more than 20 percent of the ad created. 301 00:20:29,660 --> 00:20:32,780 So your first option is to manually upload the image at this. 302 00:20:32,780 --> 00:20:36,770 You are l to test the 20 percent text rule. 303 00:20:37,700 --> 00:20:41,720 The second option is checking directly on your Facebook ad creation page. 304 00:20:43,460 --> 00:20:47,270 So as you can see in the top left here, we're on the ad level. 305 00:20:47,990 --> 00:20:50,570 We chose ad media ad image. 306 00:20:50,900 --> 00:20:54,800 We selected our image when uploading your images to your Facebook ad. 307 00:20:55,070 --> 00:21:00,470 You can check your text amount instantly at the top of the crop image Pop-Up menu. 308 00:21:01,520 --> 00:21:03,500 So we're on the select image pop up. 309 00:21:04,520 --> 00:21:11,150 I select an image, then just click that crop image icon once you select your image. 310 00:21:12,290 --> 00:21:14,570 As you can see, the crop image pop up appears. 311 00:21:15,070 --> 00:21:23,390 And in this screen, if the image is less than 20 percent, text a green image icon and okay, text 312 00:21:23,390 --> 00:21:24,080 will appear. 313 00:21:25,160 --> 00:21:26,360 So we're good to go for this. 314 00:21:26,980 --> 00:21:35,270 A great text overlay split test is testing to include a call to action above and or below the image 315 00:21:35,300 --> 00:21:36,110 or video ad. 316 00:21:36,860 --> 00:21:40,280 This really grabs the user's attention when paired with a video. 317 00:21:40,760 --> 00:21:47,150 You can see an example of this at course and become slash how dash to dash, create dash a dash viral 318 00:21:47,150 --> 00:21:47,780 dash video. 319 00:21:49,020 --> 00:21:55,650 So here's a text overlay example, use text overlay on videos or images to help sell what you stated 320 00:21:55,650 --> 00:21:57,360 in the ad, copy this. 321 00:21:57,360 --> 00:22:04,470 Home nutrition ad uses text overlay perfectly with bright visuals behind the black text bar stating 322 00:22:04,470 --> 00:22:07,690 the product's value proposition in a white text. 323 00:22:08,370 --> 00:22:14,100 So protip we see great results from product image slideshow videos. 324 00:22:14,580 --> 00:22:22,320 So images of our products just rotating through in a video format paired with written reviews appearing 325 00:22:22,320 --> 00:22:23,760 at the bottom of the video ad. 326 00:22:24,600 --> 00:22:32,340 And we will also paste in a written review in the ad copy primary text along with five emoji stars. 327 00:22:32,670 --> 00:22:40,830 These are really attention grabbing for your ad copy and pairs nicely with this moving video and more 328 00:22:41,430 --> 00:22:42,540 customer reviews. 329 00:22:43,290 --> 00:22:45,710 This is a great bottom, a funnel conversion ad. 330 00:22:46,410 --> 00:22:47,940 Hey, you've been to our site. 331 00:22:48,390 --> 00:22:49,650 Check out these products. 332 00:22:49,710 --> 00:22:51,000 Check out these reviews. 333 00:22:51,390 --> 00:22:53,520 Read this five star review and the ad copy. 334 00:22:54,600 --> 00:22:57,840 Here's another text overlay example from my Pelo. 335 00:22:58,350 --> 00:22:59,910 So they get right to it in this ad. 336 00:23:00,390 --> 00:23:05,880 They include they're my pellow logo for brand awareness and the image as well as their call to action. 337 00:23:06,270 --> 00:23:06,960 Buy one. 338 00:23:07,110 --> 00:23:07,830 Get one. 339 00:23:09,380 --> 00:23:10,820 The ultimate ad hack. 340 00:23:13,120 --> 00:23:19,390 How do you like to spy on your competitors ads and see exactly what ad copy images and videos they are 341 00:23:19,390 --> 00:23:19,810 using? 342 00:23:20,560 --> 00:23:23,110 Talk about saving time and money on testing. 343 00:23:23,680 --> 00:23:30,220 If you could look at what big brands, huge ad budgets and paid professional teams of marketers have 344 00:23:30,220 --> 00:23:35,680 split test and decided on as their final ads, this would be priceless information, right? 345 00:23:36,430 --> 00:23:42,010 Well, it is possible with Facebook ad library when we get a new marketing client lead, of course, 346 00:23:42,010 --> 00:23:42,380 envy. 347 00:23:42,820 --> 00:23:46,150 The first thing we do is market research for this client. 348 00:23:46,870 --> 00:23:49,810 What are competitors of this brand doing online? 349 00:23:50,200 --> 00:23:56,500 What keywords or phrases and copywriting do they use in their ads and landing pages? 350 00:23:57,130 --> 00:24:01,270 What type of visuals are being used to convey their value proposition? 351 00:24:02,260 --> 00:24:09,430 See how we breakdown our course and be marketing ad agency packages at the link below the Facebook ad 352 00:24:09,430 --> 00:24:09,970 library. 353 00:24:10,600 --> 00:24:15,850 So go to Facebook dot com slash ad slash library, then click the search all button. 354 00:24:16,390 --> 00:24:20,050 And then in the search field, search for a Facebook page name. 355 00:24:21,720 --> 00:24:25,500 For this example, I searched the wine subscription company Wink. 356 00:24:26,160 --> 00:24:29,190 Scroll down to view all the active ads for this page. 357 00:24:30,180 --> 00:24:35,880 I like to scroll all the way to the bottom to see the ads that have been running the longest as these 358 00:24:35,880 --> 00:24:38,220 are typically not new split test ads. 359 00:24:39,630 --> 00:24:46,830 I want to see the tried and true long term ads as these are a culmination of the best variables and 360 00:24:46,830 --> 00:24:49,440 hence why this brand has been running them so long. 361 00:24:50,520 --> 00:24:54,150 To learn more about the ad, click the see ad details link. 362 00:24:56,190 --> 00:24:58,750 On this page, we can review ad variations. 363 00:24:59,700 --> 00:25:05,640 So just toggle through with the arrows to see those varying photos, the various ad copy, the various 364 00:25:05,640 --> 00:25:14,280 headlines and call to actions, analyze, document and pull inspiration from the ad copy and add creative. 365 00:25:15,230 --> 00:25:19,500 What can you copy for your own brand that is similar to this? 366 00:25:19,950 --> 00:25:23,030 They use emojis in their ad copy list. 367 00:25:23,610 --> 00:25:28,000 They use text overlay with a client or customer review. 368 00:25:28,020 --> 00:25:31,160 It looks like they add the value right there. 369 00:25:31,200 --> 00:25:32,160 50 percent off. 370 00:25:32,580 --> 00:25:34,440 They had a sense of urgency at the bottom. 371 00:25:34,470 --> 00:25:39,270 Limited time only gave a nice high def photo of the actual box you will get. 372 00:25:39,780 --> 00:25:46,530 Then the final headline, get 50 percent off your first order and a great call to action Gitte offer 373 00:25:46,890 --> 00:25:48,420 adds more urgency again. 374 00:25:49,350 --> 00:25:51,510 So right now I will screenshot this. 375 00:25:51,960 --> 00:25:59,640 I will add these various items to my Excel dog so I can use these things later on in my own ads. 376 00:26:00,780 --> 00:26:04,500 Obviously not copy word for word, but take inspiration from this. 377 00:26:05,700 --> 00:26:06,660 Also on this page. 378 00:26:06,720 --> 00:26:10,770 Make sure to click that call to action button and review the landing page. 379 00:26:11,550 --> 00:26:15,720 This is key as the landing page is just as important as the ad itself. 380 00:26:16,560 --> 00:26:21,330 Big companies split test landing pages to minimize holes in their sales funnel. 381 00:26:22,050 --> 00:26:24,270 A hole is where a customer exits. 382 00:26:25,320 --> 00:26:30,660 So make sure to look at their sales page and go, wow, these are the things that are included on their 383 00:26:30,660 --> 00:26:31,260 sales page. 384 00:26:31,590 --> 00:26:39,900 What can I do for my own sales page to also make this an easy and closed fast sales funnel? 385 00:26:41,100 --> 00:26:44,640 Now, has an ad ever grabbed your attention while browsing social media? 386 00:26:45,360 --> 00:26:51,460 Next time, save it and use it as inspiration for your future ads to save Facebook ads. 387 00:26:51,510 --> 00:26:53,310 The catch your attention when scrolling your feed. 388 00:26:53,700 --> 00:26:56,970 Click the three dot menu in the top right corner of the post. 389 00:26:57,540 --> 00:27:00,570 Then in the drop down menu, select save post. 390 00:27:01,620 --> 00:27:02,670 Then just navigate to this. 391 00:27:02,670 --> 00:27:07,950 You are El Facebook dot com slash saved to the you past post and adds you've saved. 392 00:27:09,300 --> 00:27:10,830 So what are big brands doing? 393 00:27:11,460 --> 00:27:17,340 Oftentimes students think they have to be original and create their own unique ad copy and add creative. 394 00:27:18,600 --> 00:27:24,480 While I agree to a certain extent, you also want to use every resource available to you, including 395 00:27:24,780 --> 00:27:32,220 researching your competitors and big brands as they have teams in place for marketing and six to seven 396 00:27:32,220 --> 00:27:33,270 figure ad budgets. 397 00:27:33,870 --> 00:27:38,070 So why not reverse engineer what they are doing for your own brand? 398 00:27:39,000 --> 00:27:43,740 So go to Google, Google your competitors, Google big brands in your niche. 399 00:27:44,760 --> 00:27:50,640 Click on their Google ads and click on their Web sites to review their landing pages, their product 400 00:27:50,640 --> 00:27:51,210 pages. 401 00:27:52,590 --> 00:27:58,620 Make sure to write down notes and screenshot each step of their sales, funnel their product, page 402 00:27:58,680 --> 00:28:02,430 their cart, their thank you page once you leave their site. 403 00:28:02,610 --> 00:28:07,560 Make sure to keep an eye out for retargeting ads you get from this brand. 404 00:28:08,250 --> 00:28:13,680 Then you can screenshot and review them further to how are they bringing you back to their Web site 405 00:28:13,680 --> 00:28:17,910 to close the sale via this retargeting ad next. 406 00:28:18,090 --> 00:28:23,700 Use this Facebook ad library to review various brands, Facebook and Instagram ads. 407 00:28:25,230 --> 00:28:30,570 Again, looking at the older ads to ensure they're not just a new split test. 408 00:28:31,680 --> 00:28:39,120 Finally, use the Chrome extension Facebook pixel helper to review Competitors' pages for Facebook events 409 00:28:39,120 --> 00:28:39,900 they are tracking. 410 00:28:40,710 --> 00:28:47,820 This is a great way to get a feel for what brands want to track and things you should mimic on your 411 00:28:47,820 --> 00:28:48,500 own Web site. 412 00:28:50,050 --> 00:28:51,820 Best Facebook ad examples. 413 00:28:53,250 --> 00:28:54,640 So with two resources here. 414 00:28:55,390 --> 00:28:57,190 First is the course NDB blog post. 415 00:28:57,580 --> 00:29:01,510 Of course, envy dot com slash best dash, Facebook dash ad dash examples. 416 00:29:02,350 --> 00:29:07,960 Literally we've compiled hundreds of thousands of ad examples and boiled them down to eight of our favorite. 417 00:29:08,920 --> 00:29:10,000 Next is Facebook. 418 00:29:10,060 --> 00:29:10,630 Examples. 419 00:29:11,260 --> 00:29:16,630 They also have compiled the best return on ad spend ads that have come through their system. 420 00:29:17,110 --> 00:29:17,920 This is at Facebook. 421 00:29:17,920 --> 00:29:20,410 Dot com slash business slash inspiration. 422 00:29:21,640 --> 00:29:28,060 So protip for the best Facebook ad boost, gaede Facebook users to not only stop scrolling in their 423 00:29:28,060 --> 00:29:35,500 feed because of your perfect add variables and elements, but also because your ads high cloud on Facebook. 424 00:29:36,630 --> 00:29:40,750 By cloud I mean engagement with your post V A likes, comments and shares. 425 00:29:41,320 --> 00:29:43,930 So cloud equals social engagement. 426 00:29:44,860 --> 00:29:50,800 Once you have split, test all your ad level variables and found that best performing ad copy and best 427 00:29:50,800 --> 00:29:55,270 performing ad creative create that ad as a post on your Facebook page. 428 00:29:55,840 --> 00:30:00,490 Then boost that post to build up the engagement or social clout. 429 00:30:01,660 --> 00:30:05,800 So click engagement post engagement when creating a new campaign. 430 00:30:06,700 --> 00:30:12,940 Since we are only looking for social clout, likes comments and shares and don't plan to retarget this 431 00:30:12,940 --> 00:30:19,600 post engagement via custom audience before we use this post for our conversion objective ads, we can 432 00:30:19,600 --> 00:30:25,960 get this Klout for pennies by targeting locations on our cheap country list at this link below. 433 00:30:27,270 --> 00:30:33,330 With as little as 10 to 20 dollars, you can get very high engagement numbers on your post by targeting 434 00:30:33,330 --> 00:30:36,150 these cheap countries with a post engagement ad. 435 00:30:36,870 --> 00:30:40,350 So at the ad set level, all target just those cheap countries. 436 00:30:41,010 --> 00:30:47,220 And then, as you can see, I really boosted up the likes, the comments and the shares for cheap. 437 00:30:47,970 --> 00:30:51,480 So, yes, these aren't your target customers, but this doesn't matter. 438 00:30:51,870 --> 00:30:55,310 This is just a hack for cheap post cloud. 439 00:30:56,640 --> 00:31:01,650 Once you end that campaign because you have a nice high number like I do here, 15000 like. 440 00:31:03,020 --> 00:31:09,990 Then you can use this high cloud post in all relevant ad campaigns in the future, such as a conversion 441 00:31:09,990 --> 00:31:17,070 objective campaign targeting your actual customers via a custom audience or their location for your 442 00:31:17,070 --> 00:31:18,520 store and so on. 443 00:31:19,320 --> 00:31:24,240 I just use the cheap country list to boost up my likes for this specific post. 444 00:31:25,110 --> 00:31:31,590 Then I can create a new conversion campaign using this existing post change into the post that I had 445 00:31:31,590 --> 00:31:36,030 already posted in Boosted and then sell whatever I want with this ad. 446 00:31:37,500 --> 00:31:44,100 Users will stop scrolling down their news feed the second they see a this perfect ad from all your original 447 00:31:44,100 --> 00:31:47,820 testing paired with this high social cloud. 448 00:31:49,550 --> 00:31:53,150 Make sure to check out course and Viacom for more great resources. 44706