All language subtitles for 4. Amazon Advertising Fundamentals Of Success

In this lesson, I'll share with you some fundamentals of success in Amazon advertising, firstly,

you need to know your goals with Amazon advertising.

You have the ability to achieve your goals whether you want to drive sales or create brand awareness.

For example, you can assume advertising cost of sales or a as your metric of success if you're focusing

on driving sales or you can assume impressions as your metric of success if you're focusing on boosting

brand awareness.

Secondly, you should advertise the right products.

I'd suggest you advertise the most popular products or designs, if you will, that, you know, will

convert clicks into purchases.

Make sure that your design is of superior quality and price competitively to help conversion.

As your ad starts converting, your ákos will start decreasing and you'll get more impressions because

Amazon will want to show you add more because it's doing well and this is the best position to be in.

So design and price are very important.

Thirdly, make sure your listing is well optimized for Amazon.

To send the right traffic to advertise listings, you need to make sure that your listing includes the

most relevant keywords in your niche in order to convert clicks into purchases.

Otherwise, your ad will not perform well.

A persuasive and well optimized listing will definitely turn shoppers into customers.

So stay away from keyword stuffing and focus on optimizing your listing.

You can refresh your memory by checking out the keyword research and listing building tutorials if you

need to.