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Welcome to the second course in
the Google Data Analytics certificate.
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If you completed Course One,
we met briefly at the beginning,
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but for
those of you who are just joining us,
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my name is Ximena, and
I'm a Google Finance data analyst.
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I think it's really wonderful
that you're here with me
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learning about the fascinating
field of data analytics.
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Learning and education have
always been very important to me.
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When I was young, my mom always said,
"I can't leave you an inheritance, but
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I can give you an education that
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opens doors."
That always pushed me to keep learning, and
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that education gave me the confidence
to apply for my job at Google.
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Now I get to do really
meaningful work every day.
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Just recently I worked as an analyst
on a team called Verily Life Sciences.
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We were helping to get life-saving medical
supplies to those who need it most.
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To do this, we forecasted what health
care professionals would need on hand and
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then shared that information with networks.
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The information that my
team provided helped make
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data driven decisions that
actually saved lives.
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I'm thrilled to be your instructor for
this course.
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We're going to talk about
the difference between effective and
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ineffective questions and
learn how to ask great questions that lead
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to insights that can help
you solve business problems.
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You will discover that effective questions
help you to make the most of all
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the data analysis phases. You may
remember that these phases include ask,
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prepare, process, analyze, share, and act.
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In the ask step,
we define the problem we're solving and
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make sure that we fully understand
stakeholder expectations.
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This will help keep you
focused on the actual problem,
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which leads to more successful outcomes.
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So we'll begin this course by
talking about problem solving and
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some of the common types of business
problems that data analysts help solve.
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And because this course focuses on
the ask phase, you'll learn how to craft
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effective questions that help you collect
the right data to solve those problems.
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Next, we'll talk about the many
different types of data.
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You'll learn how and
when each is the most useful.
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You'll also get a chance to explore
spreadsheets further and discover
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how they can help make your data
analysis even more effective.
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And then we'll start learning
about structured thinking.
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Structured thinking is the process of
recognizing the current problem or
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situation, organizing
available information,
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revealing gaps and opportunities,
and identifying the options.
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In this process, you address a vague, complex
problem by breaking it down into smaller
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steps, and then those steps lead you to
a logical solution. We'll work together
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to be sure you fully understand how to
use structured thinking and data analysis.
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Finally, we'll learn some proven strategies
for communicating with others effectively.
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I can't wait to share more about my
passion for data analytics with you, so
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let's get started.4517
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