All language subtitles for 3. Analyzing competitors - step by step - part 2-en_US

In this video, I would like to talk with you about the analysis process we already talked about.

Part of that in the last video, what I want to do with you here in this video is I want to analyze

some of these reviews with you, and also I want to look at the book and pretty much just analyze what

they do very, very well and what could be improved now.

This is a book that we just had a look at, and it is a very, very successful book.

So it is a number one bestseller.

Now, the next thing that I would actually look at right here is, first of all, the title.

And we see that the title is full of keywords.

So they are using keyword clustering and it seems to work very well.

So that's the first thing that I would do.

I would look at the strategy and say, well, this is a keyword cluster.

There are lots of keywords in there.

I probably want to do the same thing.

Then, of course, we have the cover right here, which is a very, very modern.

And I think that is also something that we can do.

We can actually look into the book right here and see what this book looks like.

And it seems to be also a very modern design inside.

And of course, we can also look at this interior and get inspired by that.

But again, that is just something that I would look at, too.

Then the next thing that I would do is I would look at this description right here.

And as we can see, this person uses a very visual description.

So we have a lot of, let's say, very bold and very big text.

And it also says that this book was updated, which is interesting because well, of course, you can

update a book to a certain extent, but I I'm not sure what they updated about the book again.

So in this case, we can actually OK, we can see right here what they updated.

Just a small few things.

But also down here, we can see what this book, what they can find in the book, and also what they

can do pretty much with it.

And that is actually quite helpful, because what we can look at right here is pretty much the idea

that this person had before he or she published that book.

So what we want to do is we want to look at these things right here and basically don't copy anything,

but just get inspired by what these people thought about before they actually published that book.

So then when we scroll down, actually, we can look at these reviews and there are some people posting

photos.

And there's actually a person right here saying, which I think is I assume means that the person didn't

really like the book.

And the person writes right here, I wish I could have seen pages inside the journal before I purchased

this.

Each page is one day, which would be fine.

But it's a really big journal.

My big pet and so on are five lines for exercise.

One is plenty.

The mood section is very small and seems like an afterthought.

I wish I would have bought the same one I had before.

So this is something that I would look at and say, all right, this person states clearly what he or

she didn't like about the book.

So what we want to do then is we want to perhaps not put, let's say, an entire day on every single

page, but rather than say, like two days on a page or maybe even a week or something like that, because

this is something that this person really wanted.

Then, of course, the mood section is very small.

So the person wanted that to be bigger and seems like an afterthought.

So we have to put more thought into it.

And then, of course, there we go, five lines for exercise.

That's a bit too much.

As this person says, maybe we can reduce that to, let's say, two or three or something like that.

So these are information that I would look at.

I would just scroll down all of these, let's say, reviews right here.

And I would try to learn as much as possible about these people and, of course, about the product

itself and how we can improve the product.

So this actually this review is quite helpful.

Most other people are very, very happy with that book.

So sometimes, of course, you can look at these and say, well, there's one person that just simply

doesn't like the book and the other ones like the book.

So it's perfect the way it is.

Or you can say, well, they're a bunch of people that don't like the book.

Maybe I should improve it.

So you just have to look at it from your own perspective and try to figure out, is this book actually

not a good book or is it a book where perhaps just one person did like it and the rest does like it?

All right.

So that's it.

Not here for this short video.

And thank you so much for watching.

And I hope we can see each other in the next one.