All language subtitles for 2. Analyzing competitors - step by step - part 1-en_US

In this video, I would like to talk with you about the competition analyzer again.

What exactly is the competition and the lines that we already looked at that tool in the last video,

which is basically this tap right here, or when you go to the home button, it's this tool right here.

Now, when we actually analyze a niche or when we analyze our competitors, what we need to do is we

need to divide that into two parts.

The first part is just basically the data.

So what does the data say?

The second thing, and that is what we are going to cover in the next video actually, is we need to

look at these sales page.

We need to look at the book that they are selling, and we need to analyze that.

But we need to figure out what's great about that book, what's perhaps not that good about the book.

And what do customers say?

Because at the end of the day, what we do is we don't just create a book which ranks well or we don't

just create a book that Amazon likes or the algorithm likes or someone like that.

But what we really do is we create a product that a customer wants to buy.

And the one thing that we can really learn from the customer is, of course, what he or she doesn't

like about an existing product.

So our competitors out there are all of these reviews that people leave on.

Those books are out there.

We need to analyze them and figure out what can we do better.

Now, the first thing that I would actually recommend you to do is to use this competition and the right

here to actually look at these books, first of all.

So the first thing that I would do is I would actually look at the number of pages.

So right here we can see that all of these books have a pretty similar length.

So most of these books are between, let's say, 100 and 120, 130 pages.

Of course, there are some books which are a bit longer, a bit shorter, like this one right here with

91 pages, or this one right here with 130, one with this one with 160 pages.

But most of the other books are pretty much in that area right here and around 120 books or something

like that.

Now, the question that we have to ask ourselves is, is there any correlation between the number of

pages and the earnings?

And in this case, right here, we can actually see that a lot of books which are a bit shorter, like

100, 10 or 100 pages or 120.

They seem to be performing better.

So the other books, for instance, this one right here with 91 pages, only makes a 527.

This one with 152 only makes 21.

But this one, one hundred and two, two thousand eight hundred eighty four.

This one with one hundred and two, 1685.

This one with 128.

Three thousand nine hundred thirty two.

This one again with a hundred and two, three thousand five hundred eighty four.

And again, this one up here with 110, 8000, 128.

So one thing that I see right here is that a lot of very well performing books.

They all are 102 pages long.

Now, a lot of you might actually say, well, I'm not sure if this makes a difference, but when I

look at these data right here, when I look at these numbers, I think.

All right.

It cannot be a coincidence that in those, let's say, top what are these like 10 books, top eight

or nine books or something like that, that they're actually three books which have exactly the same

amount of pages.

And we can actually see that these are three different people.

For instance, right here, Blonde's Hogan, that is one person that's sold basically a book with 102

pages.

Then this person or this brand right here, pretty simple press, one hundred and two pages, and then

Fenzi Coinage with again, one hundred and two pages.

So three people use exactly the same length, and these lengths actually turn out to be incredibly profitable.

So these links or these books, they make a lot of money.

Now, the next thing that I would look at and just in order to confirm these things is I would look

at the cover.

So these three covers actually quite different from each other.

These are completely different books, like this one down here.

This one is like full of, let's say, photos, and it's quite flashy.

This one is a bit I wouldn't call it modern.

It's more like it it feels like kind of like beach vibe or something like that.

And then up here, this one is very modern and also, you know, a little bit playful, that same.

So we have three books with three different kinds of covers, which are also in three different kinds

of niches.

And they all perform very, very well.

But they have one thing in common.

And that one thing in common is that these books are exactly of the same length, which is 102 pages

long.

Maybe I'm interpreting too much here, but that is just simply one thing that I like to do.

I like to look at very successful books and I like to look at these and say, all right, where are

similarities right here?

Where can I see things that all of these books have in common and all of these books do have in common

that there are a hundred and two pages long.

So that would be, in my case, the length that I would focus on.

Then the next thing that I would do is I would actually look at the price.

And we can see that these two books right here, they are pretty cheap at 799 or 699.

I assume that when they are selling the book, that they're probably not making more than, let's say,

like two dollars in profit, which is not a lot on Amazon.

But the third one down here, this one actually cost twelve dollars.

99.

It's a bit more expensive, but we can also see that the most successful one when it comes to actually

sales is this one right here at seven.

Then what to do is I look at the other books and think, all right, how can I be better than them?

And some of these books are a bit more expensive, like 395 or 2095 or twelve ninety nine.

But the very successful books in that niche, they all kind of hover around that mark of, let's say,

like seven dollars or seven dollars or eight dollars.

So this is right here, six, 1996, 1997, 99, and then 798.

And these seem to be kind of a numbers that really perform well.

So the books that earn a lot, they are between, let's say, 100 and 110 pages we realized.

Right, these books are at least or that they should be 102 pages long.

I would actually go with that exact length and they should be between when it comes to pricing between,

let's say, six and seven or eight dollars.

And my kids, I would just go with the highest of those, which in my case would be 799.

Of course, later on, I need to calculate how much money actually make with that.

But that would be kind of like my starting price.

And when the book actually sells well, I'm going to increase the price with 50 cents each time.

So, for instance, going from, let's say, six ninety nine to seven, forty nine to 799 to eight forty

nine and so on and so on.

And if, for instance, the book keeps on selling, well, I'm just going to increase the price all

the way up until that point until I earn less money with the book.

So I want to find that point where I maximize my earnings.

All right.

So these are now two information that we figure out.

Our book should be 102 pages long.

It should be between like six ninety nine and seven.

Ninety nine.

I'm going to go with seven and nine, and I'm going to increase the price by 50 cents.

When it does seem to sell.

Well, then there are a couple more information, actually, that the competition and lies it gives

us right here.

So there's, first of all, the age, which just simply means how many days is this book already online?

And we can see that this book, which is very old, like this one, is pretty much like six years old

or a bit less than, say, like five years old.

And this book only makes one hundred forty five per month, which is not bad, but it's also not great.

So then down below, we can see this one right here, which was FALT performs very well.

It's about, let's say, one and a half, two years old.

And again, six hundred eight days turns into a three thousand nine or thirty two sales per month.

By the way, we can also see the daily sales right here.

So this is how much this book makes per day.

Then, of course, we got this court wide right here, and it tells us if the book has toread keywords

in the title or subtitle.

And this is actually one thing that I would analyze a lot, and this is quite interesting, because

what the score says or what this let's say word right here says is whether the term that we actually

looked up, which is that journal of Tavian, whether that term is actually in the title of the book

or not.

And we can see that for all of these books.

It's not in the title.

So maybe what I should think about is should I put that, let's say, keyword into my title?

Does that actually help me to sell more books?

Then over here to the left, we can see see the best seller rank, The Observer, the Amazon bestseller

rank.

And the lower that rank, the better.

So if, for instance, the book has a very low sales rank like this one right here, four thousand three

hundred eighty six, then we can pretty much be sure that this book sells very, very, very well.

Now, what I would actually look at when I analyze a niche that is that the top book in that niche has

a best seller rank of less than 10000, because if, for instance, the top book in that niche has a

very high bestseller rank, let's say like 100000 or something like that, then that pretty much tells

me that the top book does not sell well.

So if I am let's say I have a book which is not the top book, which is very likely, it's not going

to sell very well either.

So make sure that the competitive score is low, that the ABS are the Amazon best selling is low, and

that it's lower than 10000 for at least one of the top books that we can see right here.

So these are the things that I like to look at.

The next thing that I would actually do is I would analyze the book, let's say, from the outside,

and this is what we are going to cover in the next video.

So that was it for this one right now.

And we are going to see each other in the next one.