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1
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- I run a yogurt shop.
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- I own a pizza place.
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Both: help me, nathan.
4
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- my name is nathan fielder,
5
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And I graduated from one
Of canada's top business schools
6
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With really good grades.
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Now, I'm using my knowledge
8
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To help struggling
Small business owners
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Make it
In this competitive world.
10
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This...
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Is nathan for you.
12
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Frozen yogurt is one of the most
Popular treats in america,
13
00:00:48,767 --> 00:00:52,033
Enjoyed by everyone
Like asian women...
14
00:00:52,133 --> 00:00:54,467
Or just a regular guy
In the neighborhood.
15
00:00:54,567 --> 00:00:57,367
- well,
I'm just a regular guy...
16
00:00:57,467 --> 00:01:00,167
In the neighborhood here.
17
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- but that popularity
Doesn't mean much
18
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If your yogurt shop
Is empty.
19
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Nick bautista is the manager
Of yogurt haven
20
00:01:08,500 --> 00:01:10,367
In eagle rock, california.
21
00:01:10,467 --> 00:01:12,833
And lately, he's been
In desperate need of customers.
22
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- it would be a plus
If we got more traffic going.
23
00:01:16,200 --> 00:01:18,233
- so I paid him a visit
With some advice
24
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On how to help his business.
25
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Firstly, did you see someone
In here with a beard yesterday?
26
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- I was actually not working
Yesterday.
27
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It was my day off.
28
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- that was me.
29
00:01:32,967 --> 00:01:34,233
- okay.
- yeah.
30
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I came to scope it out.
- oh, sweet.
31
00:01:37,233 --> 00:01:39,067
- yeah.
- cool.
32
00:01:39,133 --> 00:01:42,200
- my mission was to fill
Yogurt haven with customers.
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My plan--a crazy new flavor
That will get people talking.
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That flavor is poo.
35
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- [snickering]
36
00:01:50,900 --> 00:01:52,900
Is that serious?
- yeah.
37
00:01:53,067 --> 00:01:55,100
The media responds
To controversy.
38
00:01:55,200 --> 00:01:56,267
We know that.
39
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I feel like
A poo yogurt flavor
40
00:01:58,067 --> 00:02:00,533
Might be a news story.
41
00:02:00,633 --> 00:02:02,267
If people read the paper,
42
00:02:02,367 --> 00:02:05,067
It could bring like...
43
00:02:05,133 --> 00:02:08,067
Hundreds of thousands
Of people in here maybe or--
44
00:02:08,167 --> 00:02:09,700
- just to try that flavor?
45
00:02:09,800 --> 00:02:12,133
- yes.
46
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- of poo.
47
00:02:13,400 --> 00:02:14,733
- yes.
48
00:02:14,833 --> 00:02:16,933
I really needed
To sell my idea to nick.
49
00:02:17,067 --> 00:02:20,500
So the first step was to
Actually create the new flavor.
50
00:02:20,600 --> 00:02:22,067
I found a company online
51
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That said they could custom-make
Any flavor.
52
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- and after a week of waiting,
The flavor was ready.
53
00:02:33,067 --> 00:02:35,333
So I went to the gold coast lab
In commerce, california
54
00:02:35,433 --> 00:02:36,567
To pick it up.
55
00:02:36,667 --> 00:02:38,733
- this is, uh--
This is what you requested.
56
00:02:38,833 --> 00:02:41,867
We call it "Artificial feces"
Flavor emulsion.
57
00:02:41,967 --> 00:02:44,567
- is there a real--
- there's no actual--
58
00:02:44,667 --> 00:02:46,533
- it's completely edible.
- it--you could eat this.
59
00:02:46,633 --> 00:02:47,700
- right.
60
00:02:47,800 --> 00:02:48,800
- but if you wanted
To dilute it--
61
00:02:48,900 --> 00:02:49,900
- mix it into yogurt.
62
00:02:50,067 --> 00:02:51,633
- you could make yogurt.
63
00:02:51,733 --> 00:02:53,333
- I didn't wanna be
The first to try it,
64
00:02:53,433 --> 00:02:55,467
But I needed to know
If the taste was accurate.
65
00:02:55,567 --> 00:02:59,133
So I conducted a taste test
With some strangers.
66
00:02:59,233 --> 00:03:02,633
So I'd like everyone to try
The frozen yogurt
67
00:03:02,733 --> 00:03:05,733
In front of you.
68
00:03:07,067 --> 00:03:09,333
- ugh.
69
00:03:09,433 --> 00:03:10,933
Yuck.
- what does it taste like?
70
00:03:11,067 --> 00:03:13,367
- it's not good.
71
00:03:13,467 --> 00:03:14,533
- peppermint.
72
00:03:14,633 --> 00:03:16,067
- peppermint?
- kinda like licorice.
73
00:03:16,133 --> 00:03:17,633
- li--oh, there's one, yeah.
Closer.
74
00:03:17,733 --> 00:03:20,900
- mm. It's got
Some other familiar...
75
00:03:21,067 --> 00:03:23,400
Flavors in there,
But I can't...
76
00:03:23,500 --> 00:03:25,600
- what does this
Taste like to you?
77
00:03:25,700 --> 00:03:27,867
- poo.
[giggling]
78
00:03:27,967 --> 00:03:29,700
I don't know.
- really?
79
00:03:29,800 --> 00:03:31,067
- yeah, it does actually,
80
00:03:31,167 --> 00:03:32,767
What I would think of, um--
81
00:03:32,867 --> 00:03:34,567
- what were you basing that on?
82
00:03:34,667 --> 00:03:37,767
- um, clearly the look helps.
- right.
83
00:03:37,867 --> 00:03:39,767
- the color.
Uh...
84
00:03:39,867 --> 00:03:41,300
Normal.
- 'cause I was just--
85
00:03:41,400 --> 00:03:43,067
It was amazing
How quick you got it.
86
00:03:43,100 --> 00:03:47,067
So I was like,
Oh, maybe she's tried it.
87
00:03:47,167 --> 00:03:50,967
- no.
- 'cause it's based on real poo.
88
00:03:51,067 --> 00:03:52,867
- never tried it.
89
00:03:52,967 --> 00:03:54,167
- I mean, it's okay.
You can say if you have.
90
00:03:54,267 --> 00:03:55,267
- I haven't.
91
00:03:55,367 --> 00:03:57,600
- it's not--I mean--
- no, I promise.
92
00:03:57,700 --> 00:03:58,800
- genuinely,
It would help to know
93
00:03:58,900 --> 00:04:00,100
If you actually have
And it does.
94
00:04:00,200 --> 00:04:01,767
- no.
No, I have not ever.
95
00:04:01,867 --> 00:04:02,833
- even by accident
You're telling me?
96
00:04:02,933 --> 00:04:04,133
- not by accident.
- it's okay.
97
00:04:04,233 --> 00:04:06,267
- no.
- it's totally fine if you have.
98
00:04:06,367 --> 00:04:07,467
- I have never tried it.
99
00:04:07,567 --> 00:04:08,833
- people do weird things
All the time.
100
00:04:08,933 --> 00:04:10,133
- I promise you.
101
00:04:10,233 --> 00:04:11,333
- I was happy with the results.
102
00:04:11,433 --> 00:04:13,333
And with the flavor
In good shape,
103
00:04:13,433 --> 00:04:18,067
It was time to revisit nick
At yogurt haven.
104
00:04:18,100 --> 00:04:19,367
- um--
- huh?
105
00:04:19,467 --> 00:04:21,300
- I'm just gonna throw this--
- yeah, yeah, yeah.
106
00:04:21,400 --> 00:04:22,533
So what do you wanna do?
107
00:04:22,633 --> 00:04:26,067
- um...
108
00:04:26,100 --> 00:04:27,533
We can give it a shot,
109
00:04:27,633 --> 00:04:30,133
But I mean, it's not something
I would have out here for...
110
00:04:30,233 --> 00:04:32,300
More than a day.
111
00:04:32,400 --> 00:04:34,800
- we settled on
2 1/2 months to start.
112
00:04:34,900 --> 00:04:36,333
And with nick's permission,
113
00:04:36,433 --> 00:04:38,867
We installed the new flavor.
114
00:04:38,967 --> 00:04:40,567
Now I wanted to get
An article in the paper
115
00:04:40,667 --> 00:04:42,500
And that meant
Hiring a publicist.
116
00:04:42,600 --> 00:04:45,133
And I got a meeting
With one of l.A.'s best,
117
00:04:45,233 --> 00:04:46,633
Tyler barnett.
118
00:04:46,733 --> 00:04:49,433
- I think if you really
Are considering implementing
119
00:04:49,533 --> 00:04:51,233
A [bleep]-flavored ice cream,
120
00:04:51,333 --> 00:04:53,900
You should reconsider
The entire campaign.
121
00:04:56,767 --> 00:04:58,633
- so you disagree?
122
00:04:58,733 --> 00:05:00,100
- yeah,
I think it's a poor idea.
123
00:05:00,200 --> 00:05:03,400
- if you heard that a frozen
Yogurt shop in your neighborhood
124
00:05:03,500 --> 00:05:05,700
Had a poo flavor, you're saying
You wouldn't go to check it out?
125
00:05:05,800 --> 00:05:07,067
- no.
126
00:05:07,133 --> 00:05:08,267
There are better ways
To get attention.
127
00:05:08,367 --> 00:05:10,067
I can come up with five
Off the top of my head.
128
00:05:10,167 --> 00:05:11,400
- okay, I'd like to hear one.
129
00:05:11,500 --> 00:05:13,133
- frozen-yogurt-eating
Contest.
130
00:05:13,233 --> 00:05:14,467
Invite kids
From all around the block
131
00:05:14,567 --> 00:05:16,533
To come and have
A frozen-yogurt-eating contest.
132
00:05:16,633 --> 00:05:18,333
- okay, I would not go to that.
Next one.
133
00:05:18,433 --> 00:05:19,800
- you know what you could do.
134
00:05:19,900 --> 00:05:23,867
You could fill a bucket
Full of [bleep] frozen yogurt
135
00:05:23,967 --> 00:05:26,833
And put it on your head and
Then stand outside of the store
136
00:05:26,933 --> 00:05:28,200
With a sign that says
137
00:05:28,300 --> 00:05:30,300
"I don't know
How to market a business"
138
00:05:30,400 --> 00:05:33,400
And see if people come.
139
00:05:35,200 --> 00:05:37,633
People could come with
Little spoons and they could--
140
00:05:37,733 --> 00:05:39,167
- when I first came today,
141
00:05:39,267 --> 00:05:42,133
I had to go to the bathroom
And you lent me your keys.
142
00:05:42,233 --> 00:05:43,300
- I did.
143
00:05:43,400 --> 00:05:45,433
- I saw that
You drive a porsche.
144
00:05:45,533 --> 00:05:46,767
- I do.
145
00:05:46,867 --> 00:05:49,233
- um, don't they say
People that drive nice cars
146
00:05:49,333 --> 00:05:51,267
Maybe have small penises?
147
00:05:51,367 --> 00:05:52,933
- who says that?
148
00:05:53,067 --> 00:05:54,300
- I think it's a known fact.
149
00:05:54,400 --> 00:05:57,933
- well, I can assure you
That's not a known fact.
150
00:05:58,067 --> 00:05:59,233
- how can you assure me?
151
00:05:59,333 --> 00:06:00,500
- do you--have you seen
A lot of penises?
152
00:06:00,600 --> 00:06:01,800
- some.
- some.
153
00:06:01,900 --> 00:06:03,733
Since you're a penis expert,
I'm assuming.
154
00:06:03,833 --> 00:06:05,300
- I'm not a penis expert.
What are you talking about?
155
00:06:05,400 --> 00:06:06,633
- you just said
That you're a penis expert.
156
00:06:06,733 --> 00:06:08,433
- no, I said I've seen
A few penises.
157
00:06:08,533 --> 00:06:11,867
- I think I haven't seen enough
Penises...Like you have to...
158
00:06:11,967 --> 00:06:13,267
- I don't understand
The amount--
159
00:06:13,367 --> 00:06:14,700
Seeing the amount of penises,
160
00:06:14,800 --> 00:06:17,667
How that would have to do
With you having a small penis?
161
00:06:17,767 --> 00:06:21,733
Unfortunately, tyler didn't
Wanna take me on as a client.
162
00:06:21,833 --> 00:06:23,800
So I opted for
A more grassroots approach
163
00:06:23,900 --> 00:06:25,133
To get the word out.
164
00:06:25,233 --> 00:06:26,333
Yeah, mom?
165
00:06:26,433 --> 00:06:27,500
Shoot.
Sorry.
166
00:06:27,600 --> 00:06:29,167
Oh, my god.
167
00:06:29,267 --> 00:06:31,200
Sorry, please--oh.
- oh, here.
168
00:06:31,300 --> 00:06:32,333
- no, it's okay.
- here.
169
00:06:32,433 --> 00:06:33,633
- no, sorry,
My hands are full.
170
00:06:33,733 --> 00:06:35,100
- yeah, it's not a problem.
171
00:06:35,200 --> 00:06:38,067
- I was just telling my mom
There's this frozen yogurt shop
172
00:06:38,133 --> 00:06:40,200
That has this crazy flavor.
- uh-huh.
173
00:06:40,300 --> 00:06:41,400
- it's like
A poo flavor yogurt.
174
00:06:41,500 --> 00:06:42,700
- [laughing]
- I was just telling her.
175
00:06:42,800 --> 00:06:44,067
So I was dropping
All my stuff.
176
00:06:44,167 --> 00:06:45,833
You should check it out.
See ya.
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00:06:45,933 --> 00:06:47,800
My plan was working,
178
00:06:47,900 --> 00:06:49,067
And people were flocking
To the store
179
00:06:49,167 --> 00:06:52,167
To check out the new flavor.
180
00:07:02,267 --> 00:07:03,733
So what flavors did you get?
181
00:07:03,833 --> 00:07:06,600
- I got the vanilla,
The euro tart,
182
00:07:06,700 --> 00:07:08,667
And the poo flavor.
183
00:07:08,767 --> 00:07:12,067
- oh, the poo.
That was my least favorite.
184
00:07:12,100 --> 00:07:13,800
- it was a success.
185
00:07:13,900 --> 00:07:17,067
And like I predicted,
The store was full.
186
00:07:17,133 --> 00:07:21,233
And in the world of business,
That's all that matters.
187
00:07:21,333 --> 00:07:24,233
But just when I thought
My job was done,
188
00:07:24,333 --> 00:07:25,733
The next day
I paid nick a visit
189
00:07:25,833 --> 00:07:27,533
With an even better idea.
190
00:07:27,633 --> 00:07:32,067
I went for dinner last night
At a restaurant.
191
00:07:32,133 --> 00:07:34,067
And while I was eating,
I saw some--
192
00:07:34,133 --> 00:07:37,200
I think, like, rat poop
On the ground.
193
00:07:37,300 --> 00:07:40,567
And I was so disgusted
I couldn't finish my meal.
194
00:07:40,667 --> 00:07:42,267
So I was thinking,
195
00:07:42,367 --> 00:07:44,800
I'm not sure
If it's a good idea
196
00:07:44,900 --> 00:07:48,533
To have something poo-related
In a place that serves food.
197
00:07:48,633 --> 00:07:52,467
- that's what
I was trying to say...
198
00:07:52,567 --> 00:07:53,900
From the very beginning.
- right.
199
00:07:54,067 --> 00:07:55,900
Anyways, I just wanted
To give you that advice.
200
00:07:56,067 --> 00:07:58,067
So...You're welcome,
And--
201
00:07:58,100 --> 00:08:01,067
- thank you.
I mean--
202
00:08:01,133 --> 00:08:02,900
- take care.
203
00:08:03,067 --> 00:08:04,300
I mean, if--
204
00:08:04,400 --> 00:08:07,067
Yeah, if you wanna hang out
Some time outside.
205
00:08:07,133 --> 00:08:09,600
- uh--
- I don't know.
206
00:08:09,700 --> 00:08:11,100
It's fine.
207
00:08:11,200 --> 00:08:14,200
We don't have to.
- yeah, okay.
208
00:08:17,133 --> 00:08:22,267
- * I said the wrong thing
At the wrong time again *
209
00:08:22,367 --> 00:08:26,667
* but I never really meant
210
00:08:33,600 --> 00:08:35,100
Everybody talks
About the importance
211
00:08:35,200 --> 00:08:37,100
Of a good college education.
212
00:08:37,200 --> 00:08:40,167
But over the years,
I've discovered that being smart
213
00:08:40,267 --> 00:08:43,100
Has very little to do
With success.
214
00:08:43,200 --> 00:08:45,867
What's more important,
You ask?
215
00:08:48,400 --> 00:08:50,700
Confidence.
216
00:08:50,800 --> 00:08:52,867
And if you don't believe me,
I'll prove it.
217
00:08:52,967 --> 00:08:56,133
I arranged a job interview
At a reputable law firm.
218
00:08:56,233 --> 00:08:57,700
They allowed us to film
With our cameras,
219
00:08:57,800 --> 00:08:58,900
But what they don't know
220
00:08:59,067 --> 00:09:00,733
Is that every word I say
In the interview
221
00:09:00,833 --> 00:09:03,533
Will be decided
By a seven-year-old boy.
222
00:09:03,633 --> 00:09:06,433
This is amir,
And he loves the color orange.
223
00:09:06,533 --> 00:09:10,133
- my favorite color is orange
Because--
224
00:09:10,233 --> 00:09:13,067
Because orange--
It could--
225
00:09:13,100 --> 00:09:15,533
- so by only saying
What amir tells me to say
226
00:09:15,633 --> 00:09:16,867
Through this hidden earpiece,
227
00:09:16,967 --> 00:09:19,300
Ostensibly giving me
The brain of a seven-year-old,
228
00:09:19,400 --> 00:09:22,800
Can I land this high-powered job
Based on confidence alone?
229
00:09:22,900 --> 00:09:24,833
Well, you're about to find out.
230
00:09:24,933 --> 00:09:28,067
- what we actually do here
Is we file a lot of documents
231
00:09:28,100 --> 00:09:30,167
In the court, motions.
232
00:09:30,267 --> 00:09:32,600
Why would you wanna work
In a law firm?
233
00:09:32,700 --> 00:09:35,767
- because it says
"No bad guys."
234
00:09:35,867 --> 00:09:38,233
- because it says
There's no bad guys.
235
00:09:38,333 --> 00:09:41,900
- and so no bad guys
Could come in that town.
236
00:09:42,067 --> 00:09:44,567
- so no bad guys
Could come in that town.
237
00:09:47,667 --> 00:09:48,667
Um...
238
00:09:48,767 --> 00:09:50,467
- what's the next question?
239
00:09:50,567 --> 00:09:51,833
- what's the next question?
240
00:09:51,933 --> 00:09:54,967
- okay.
241
00:09:55,067 --> 00:09:58,533
What kind of experience
Do you have in this field?
242
00:09:58,633 --> 00:10:01,467
- what that means.
- what that means.
243
00:10:01,567 --> 00:10:04,633
- legal experience.
244
00:10:04,733 --> 00:10:06,467
- could we just not do
This question?
245
00:10:06,567 --> 00:10:08,567
- can we not do
That question?
246
00:10:08,667 --> 00:10:10,833
- okay.
247
00:10:10,933 --> 00:10:14,900
Do you know how to file
Documents in the courts?
248
00:10:15,000 --> 00:10:18,200
- do you like skateboarding?
- do you like skateboarding?
249
00:10:20,800 --> 00:10:23,833
- no, I don't
Like skateboarding,
250
00:10:23,933 --> 00:10:25,567
But I asked you a question.
251
00:10:25,667 --> 00:10:26,800
- can we move on?
252
00:10:26,900 --> 00:10:29,800
- can we move on?
253
00:10:29,900 --> 00:10:32,200
- okay.
254
00:10:32,300 --> 00:10:33,700
- it seemed like I was nailing
The interview.
255
00:10:33,800 --> 00:10:35,867
And at the end,
I asked ms. Castanita
256
00:10:35,967 --> 00:10:37,100
For an evaluation.
257
00:10:37,200 --> 00:10:39,033
All right, so I know
That was a mock interview.
258
00:10:39,133 --> 00:10:40,667
But if that was a real job,
259
00:10:40,767 --> 00:10:43,233
Would you have hired me
Based on what you saw?
260
00:10:43,333 --> 00:10:45,200
- no.
- but maybe?
261
00:10:45,300 --> 00:10:46,833
- no.
262
00:10:46,933 --> 00:10:48,500
- but maybe though, right?
263
00:10:48,600 --> 00:10:51,133
- maybe.
264
00:10:51,233 --> 00:10:52,733
- wow. I just landed a job
At a law firm
265
00:10:52,833 --> 00:10:54,267
Using the words
Of a seven-year-old
266
00:10:54,367 --> 00:10:56,033
By acting confident.
267
00:10:56,133 --> 00:10:57,867
But what if,
Instead of an innocent kid,
268
00:10:57,967 --> 00:11:01,333
It was a jerk who was
Actually trying to sabotage me?
269
00:11:01,433 --> 00:11:03,933
So I headed into
Another job interview,
270
00:11:04,067 --> 00:11:05,633
This time
At dilbeck real estate
271
00:11:05,733 --> 00:11:07,767
With top agent
West de young.
272
00:11:07,867 --> 00:11:09,933
My friend john
Has been instructed
273
00:11:10,067 --> 00:11:12,333
To make it as hard as possible
For me to get the job.
274
00:11:12,433 --> 00:11:14,700
So will my confidence
Be enough to overcome that?
275
00:11:14,800 --> 00:11:16,133
- hi, I'm nathan.
276
00:11:16,233 --> 00:11:17,967
- hi, I'm nathan.
- west de young.
277
00:11:18,067 --> 00:11:19,233
West. Like the direction.
278
00:11:19,333 --> 00:11:21,200
- ha ha.
- ha ha.
279
00:11:21,300 --> 00:11:22,400
- nice to meet you.
280
00:11:22,500 --> 00:11:23,900
- you can call me nathan,
281
00:11:24,067 --> 00:11:26,633
Or you can call me
By my nickname, the "N" word.
282
00:11:26,733 --> 00:11:27,967
- well, you can call me nathan,
283
00:11:28,067 --> 00:11:30,900
Or you can call me
By my nickname, the "N" word.
284
00:11:31,067 --> 00:11:34,433
- [laughing]
Okay.
285
00:11:35,500 --> 00:11:37,067
So--
- so--
286
00:11:37,133 --> 00:11:38,700
- so--
- what brings you here?
287
00:11:38,800 --> 00:11:40,600
What's your interest
In coming in?
288
00:11:40,700 --> 00:11:44,233
- well, I like my jobs
Like I like my women--easy.
289
00:11:44,333 --> 00:11:46,367
- I like my jobs
Like I like my women.
290
00:11:46,467 --> 00:11:49,767
- and how is that?
- easy.
291
00:11:49,867 --> 00:11:50,900
- I like your dimples.
292
00:11:51,067 --> 00:11:53,467
- but again,
So what's your vision?
293
00:11:53,567 --> 00:11:55,800
- I like your dimples.
- thank you.
294
00:11:55,900 --> 00:11:57,467
So does my mother.
- is she still alive?
295
00:11:57,567 --> 00:11:59,600
- is she still alive?
- yes, she is.
296
00:11:59,700 --> 00:12:02,067
- that's too bad.
- that's too bad.
297
00:12:05,700 --> 00:12:07,667
- I mean my mother.
- my mother.
298
00:12:07,767 --> 00:12:09,767
- she's dead.
- my mother, she's dead.
299
00:12:09,867 --> 00:12:11,833
- and how did she pass away?
300
00:12:11,933 --> 00:12:13,933
- in the war.
- in the war.
301
00:12:14,067 --> 00:12:16,267
- in which war?
302
00:12:16,367 --> 00:12:18,267
- the iraq war.
- iraq.
303
00:12:18,367 --> 00:12:20,833
- okay.
304
00:12:20,933 --> 00:12:22,833
So what branch of the service
Did she serve in?
305
00:12:22,933 --> 00:12:27,567
- she fought for the iraqi army
Under saddam hussein.
306
00:12:27,667 --> 00:12:30,433
- she fought for...Iraq.
307
00:12:30,533 --> 00:12:32,533
- against america.
308
00:12:32,633 --> 00:12:34,100
- against america.
309
00:12:34,200 --> 00:12:35,767
- okay.
310
00:12:35,867 --> 00:12:37,867
- yeah, so let me tell you
A little bit more about me.
311
00:12:37,967 --> 00:12:39,600
- so, yes, let me tell you
312
00:12:39,700 --> 00:12:42,067
A little bit more about me.
313
00:12:42,133 --> 00:12:43,167
- okay.
314
00:12:43,267 --> 00:12:45,833
- along with my interests
In real estate,
315
00:12:45,933 --> 00:12:50,267
I also am a child molester.
316
00:12:55,067 --> 00:12:56,300
Did you hear me?
317
00:12:56,400 --> 00:12:58,700
I said "I am also interested
In molesting children."
318
00:12:58,800 --> 00:13:00,200
- um--
319
00:13:00,300 --> 00:13:03,067
- what I have is an infliction
That I can't control.
320
00:13:03,167 --> 00:13:04,700
- no, I'm not saying that.
321
00:13:04,800 --> 00:13:06,967
I said 98% of what john said.
322
00:13:07,067 --> 00:13:08,267
But the real accomplishment
323
00:13:08,367 --> 00:13:09,867
Was that
After the interview ended--
324
00:13:09,967 --> 00:13:13,233
So we've done a job interview.
- sort of.
325
00:13:13,333 --> 00:13:15,833
- west was still impressed
By my confidence.
326
00:13:15,933 --> 00:13:21,667
- your confidence gave me...
327
00:13:21,767 --> 00:13:25,733
A reason to think that it would
Be worth chatting with you more.
328
00:13:25,833 --> 00:13:27,067
- I was two for two.
329
00:13:27,167 --> 00:13:28,567
But what you just saw
Is nothing
330
00:13:28,667 --> 00:13:30,667
Compared to what's
Coming up later.
331
00:13:33,367 --> 00:13:35,667
- in the world of pizza,
Delivery is king.
332
00:13:35,767 --> 00:13:37,267
But don't just take
My word for it.
333
00:13:37,367 --> 00:13:41,500
Tony a. Owns valley pizza land
In van nuys, california,
334
00:13:41,600 --> 00:13:43,667
And he says that over 30%
Of his business
335
00:13:43,767 --> 00:13:46,767
Comes from delivery.
336
00:13:48,767 --> 00:13:51,267
- as usual, I went by
The day before in my beard
337
00:13:51,367 --> 00:13:52,833
To scope things out.
338
00:13:52,933 --> 00:13:55,433
The next day, I met up with tony
Without my beard.
339
00:13:55,533 --> 00:13:57,400
- this is valley.
Valley's pizza land.
340
00:13:57,500 --> 00:13:58,500
- right.
341
00:13:58,600 --> 00:13:59,733
- so we got hollywood
Pizza land,
342
00:13:59,833 --> 00:14:01,800
We got l.A. Pizza land.
343
00:14:01,900 --> 00:14:04,333
- it should be--
There should be a "Y" up here.
344
00:14:04,433 --> 00:14:06,233
- yeah, yeah.
345
00:14:06,333 --> 00:14:08,333
- tony explained to me
That the key to his business
346
00:14:08,433 --> 00:14:11,233
Was his 35-minute
Delivery guarantee.
347
00:14:11,333 --> 00:14:12,900
But I had an even better idea
348
00:14:13,067 --> 00:14:14,967
That would blow his competition
Out of the water.
349
00:14:15,067 --> 00:14:19,100
You're gonna guarantee
8-minute delivery
350
00:14:19,200 --> 00:14:21,200
Or you get a free pizza.
351
00:14:25,233 --> 00:14:27,200
- yeah?
No, I don't think so.
352
00:14:27,300 --> 00:14:28,433
- 'cause why?
353
00:14:28,533 --> 00:14:29,767
You can't deliver
In eight minutes, right?
354
00:14:29,867 --> 00:14:31,133
- of course not.
355
00:14:31,233 --> 00:14:34,233
Even I can't cook the pizza
For eight minutes.
356
00:14:34,333 --> 00:14:35,400
- that's the point.
- yes.
357
00:14:35,500 --> 00:14:37,267
- you'll always be late.
358
00:14:37,367 --> 00:14:41,833
But the free pizza they get
Will be an inch big.
359
00:14:41,933 --> 00:14:43,067
- oh, okay.
360
00:14:43,133 --> 00:14:46,067
- the plan--
8-minute delivery guarantee.
361
00:14:46,167 --> 00:14:47,400
With this offer,
362
00:14:47,500 --> 00:14:49,700
Tony will still get the money
From the original order,
363
00:14:49,800 --> 00:14:52,800
And he'll only have to give away
A tiny pizza as the free one.
364
00:14:52,900 --> 00:14:55,233
Don't be shy to tell me
It's a great idea.
365
00:14:55,333 --> 00:14:57,967
To be honest,
I love compliments.
366
00:14:58,067 --> 00:14:59,900
- oh, yeah?
- yeah.
367
00:15:00,067 --> 00:15:01,400
- okay.
368
00:15:01,500 --> 00:15:04,467
- I had some flyers done up
To advertise the new promotion.
369
00:15:04,567 --> 00:15:06,067
- ooh, very nice.
370
00:15:06,167 --> 00:15:07,833
- "8 minute delivery
Guaranteed."
371
00:15:07,933 --> 00:15:09,067
So you're willing
To give it a try?
372
00:15:09,133 --> 00:15:11,067
- oh, yeah.
Yeah, we gonna try it. Yes.
373
00:15:11,133 --> 00:15:12,133
- okay.
374
00:15:12,233 --> 00:15:13,533
And with tony's approval,
375
00:15:13,633 --> 00:15:15,367
We printed off
Hundreds of them
376
00:15:15,467 --> 00:15:17,100
And had them delivered
To houses and apartments
377
00:15:17,200 --> 00:15:18,500
All over the city.
[phone ringing]
378
00:15:18,600 --> 00:15:20,900
Pretty soon, the calls
Were starting to come in,
379
00:15:21,067 --> 00:15:24,767
And the staff was hard at work
Putting my idea to the test.
380
00:15:24,867 --> 00:15:27,200
But because this was going to be
A brand-new situation
381
00:15:27,300 --> 00:15:28,667
For the delivery guy,
382
00:15:28,767 --> 00:15:30,967
I wanted to prepare him for what
Might happen at the front door.
383
00:15:31,067 --> 00:15:33,167
- angel.
- angel? Your name?
384
00:15:33,267 --> 00:15:34,900
- yes.
- why you have that name?
385
00:15:35,067 --> 00:15:37,900
- um, because my mother
Gave it to me.
386
00:15:38,067 --> 00:15:39,200
- oh, okay.
387
00:15:39,300 --> 00:15:40,533
So when you arrive
At the front door,
388
00:15:40,633 --> 00:15:41,867
You're gonna be late.
389
00:15:41,967 --> 00:15:44,633
And people are gonna be wanting
Their free pizza.
390
00:15:44,733 --> 00:15:46,900
So maybe let's just role play
What that might look like
391
00:15:47,067 --> 00:15:47,900
So you know what to expect.
392
00:15:48,067 --> 00:15:49,233
- okay.
- okay?
393
00:15:49,333 --> 00:15:50,500
- yes.
394
00:15:50,600 --> 00:15:53,700
- you would knock.
- oh.
395
00:15:53,800 --> 00:15:55,100
- oh, hello.
396
00:15:55,200 --> 00:15:57,533
- hi, I have a delivery
For--from pizza land.
397
00:15:57,633 --> 00:15:58,900
- oh, yes, thank you.
398
00:15:59,067 --> 00:16:01,433
Your--but your ad said
"Eight minutes or a free pizza."
399
00:16:01,533 --> 00:16:04,867
And you were over 30 minutes.
400
00:16:04,967 --> 00:16:08,200
- here's your free pizza, sir.
401
00:16:08,300 --> 00:16:09,533
- hmm.
402
00:16:09,633 --> 00:16:11,933
This is a lot smaller
Than what I expected.
403
00:16:12,067 --> 00:16:13,433
But technically,
404
00:16:13,533 --> 00:16:15,467
You didn't specify the size
Of the free pizza.
405
00:16:15,567 --> 00:16:18,267
So this is fair.
Thank you very much.
406
00:16:18,367 --> 00:16:20,933
So that's probably
How it will go.
407
00:16:21,067 --> 00:16:22,967
And you still need to
Charge them for the big pizza.
408
00:16:23,067 --> 00:16:24,233
- yeah.
409
00:16:24,333 --> 00:16:26,133
- with adequate training
And a backlog of orders,
410
00:16:26,233 --> 00:16:29,233
It was time for angel
To start delivering the pizzas.
411
00:16:29,333 --> 00:16:33,633
What are your--what is
Your, like, ultimate goal?
412
00:16:33,733 --> 00:16:35,700
- to be an artist,
A singer.
413
00:16:35,800 --> 00:16:37,067
- a singer?
- yeah.
414
00:16:37,100 --> 00:16:40,067
* and the home
415
00:16:40,133 --> 00:16:46,567
* of the brave
416
00:16:46,667 --> 00:16:48,500
Yeah, I kinda tweaked it
A little bit,
417
00:16:48,600 --> 00:16:50,333
Made it my own.
418
00:16:50,433 --> 00:16:52,767
- yeah, that's...Great.
419
00:16:52,867 --> 00:16:55,600
- hi, my name is angel.
420
00:16:55,700 --> 00:17:00,167
Uh, I got an order of a large
Cheese and pepperoni pizza.
421
00:17:00,267 --> 00:17:02,500
- yeah.
422
00:17:02,600 --> 00:17:04,167
- here.
423
00:17:04,267 --> 00:17:06,733
- your free pizza.
424
00:17:06,833 --> 00:17:07,767
- no, sir.
425
00:17:07,867 --> 00:17:10,400
- [laughing]
426
00:17:10,500 --> 00:17:12,300
Are you kidding me?
427
00:17:12,400 --> 00:17:13,467
This is the free pizza?
428
00:17:13,567 --> 00:17:15,800
[laughing]
429
00:17:15,900 --> 00:17:17,633
- "Guaranteed free pizza."
430
00:17:17,733 --> 00:17:21,667
- it doesn't specifically say
What size of pizza it is.
431
00:17:21,767 --> 00:17:23,067
- doesn't anybody
Say anything to you?
432
00:17:23,100 --> 00:17:26,967
That's, like, ridiculous.
433
00:17:27,067 --> 00:17:29,933
- that's okay.
Have a good day.
434
00:17:30,067 --> 00:17:31,633
- along with the $14.26.
435
00:17:31,733 --> 00:17:33,467
- take your $14.26
And tell your boss
436
00:17:33,567 --> 00:17:34,900
To [bleep] 'fess up
And do the right thing.
437
00:17:35,067 --> 00:17:36,133
'cause that's not right.
438
00:17:36,233 --> 00:17:37,467
That's a piece of--
That's garbage.
439
00:17:37,567 --> 00:17:39,067
I want nothing from you.
Thanks, man.
440
00:17:39,100 --> 00:17:41,067
Be good.
Hey...
441
00:17:41,167 --> 00:17:45,567
Be careful driving.
442
00:17:45,667 --> 00:17:50,200
- all right.
Thanks.
443
00:17:50,300 --> 00:17:52,600
He didn't accept the pizza.
- he didn't take it?
444
00:17:52,700 --> 00:17:54,067
- at all.
- did he pay?
445
00:17:54,167 --> 00:17:56,400
- no. He wouldn't take it,
He wouldn't pay for it.
446
00:17:56,500 --> 00:17:57,733
He wouldn't--
He doesn't wanna see me.
447
00:17:57,833 --> 00:18:00,067
- here, gimme your shirt.
448
00:18:00,133 --> 00:18:03,133
Gimme your shirt.
I'm gonna go in.
449
00:18:05,467 --> 00:18:08,067
"8 minute delivery guaranteed
Or a free pizza."
450
00:18:08,167 --> 00:18:10,067
It doesn't say
The size of the pizza.
451
00:18:10,167 --> 00:18:11,433
- you know what?
452
00:18:11,533 --> 00:18:13,433
Take your self and your pizza--
- we're following--
453
00:18:13,533 --> 00:18:14,967
- you're--and I'm following
My rules.
454
00:18:15,067 --> 00:18:17,167
[bleep] you!
That's my rules.
455
00:18:17,267 --> 00:18:18,467
I ain't paying [bleep].
456
00:18:18,567 --> 00:18:19,900
Take your pizza
And stick it up your ass.
457
00:18:20,067 --> 00:18:21,233
I don't wanna see it,
I don't wanna hear about it.
458
00:18:21,333 --> 00:18:22,733
- you don't have to be rude.
- go away.
459
00:18:22,833 --> 00:18:24,400
- why do you have nail polish
On your thumb?
460
00:18:24,500 --> 00:18:25,933
- 'cause I'm gay.
You got a problem with that?
461
00:18:26,067 --> 00:18:27,400
Bite it.
462
00:18:27,500 --> 00:18:28,633
- so how did it go?
463
00:18:28,733 --> 00:18:32,633
- he wouldn't pay.
What should we do?
464
00:18:39,800 --> 00:18:43,067
- when they have
A great guy,
465
00:18:43,100 --> 00:18:46,267
I don't know why
They don't just stay with him.
466
00:18:46,367 --> 00:18:51,600
Basically, they want the guys
Who treat them horrible.
467
00:18:51,700 --> 00:18:54,533
- nice guys like us
Are left behind.
468
00:18:54,633 --> 00:18:58,200
- yeah.
They say nice guys finish last.
469
00:19:00,233 --> 00:19:02,333
- at least we got our pizza.
470
00:19:02,433 --> 00:19:05,433
- yes, I do love pizza.
471
00:19:11,433 --> 00:19:13,100
- two weeks after implementing
The delivery guarantee,
472
00:19:13,200 --> 00:19:15,067
I went back
To valley pizza land
473
00:19:15,100 --> 00:19:16,300
To see how things were going.
474
00:19:16,400 --> 00:19:18,100
- so eight minutes
Is not enough for us.
475
00:19:18,200 --> 00:19:21,933
The pizza is not ready,
And we're late,
476
00:19:22,067 --> 00:19:24,767
And we give out the tiny pizza
For our customers.
477
00:19:24,867 --> 00:19:27,067
- I have a parting gift for you.
- okay.
478
00:19:27,167 --> 00:19:30,233
- here's a bunch of ys.
- okay.
479
00:19:30,333 --> 00:19:32,367
- so if it falls, you know,
Just stick another one up.
480
00:19:32,467 --> 00:19:33,900
- all right.
- thank you, tony.
481
00:19:34,067 --> 00:19:35,100
- thank you.
482
00:19:35,200 --> 00:19:38,200
- best of luck
With your business.
483
00:19:40,667 --> 00:19:42,833
So far tonight,
You've seen me land jobs
484
00:19:42,933 --> 00:19:45,133
Using the words
Of amir and john.
485
00:19:45,233 --> 00:19:47,167
But what if I did
My confidence experiment
486
00:19:47,267 --> 00:19:50,200
With someone who had no chance
Of ever getting hired?
487
00:19:50,300 --> 00:19:53,067
Like ted.
He's a turtle.
488
00:19:53,100 --> 00:19:54,800
So again,
Only using ted's words,
489
00:19:54,900 --> 00:19:56,967
Can I impress executive
Ash hamid enough
490
00:19:57,067 --> 00:19:59,733
With my confidence
To hire me at his company?
491
00:19:59,833 --> 00:20:02,833
- hi. Ash.
492
00:20:02,933 --> 00:20:06,167
What's your name?
493
00:20:06,267 --> 00:20:09,267
I'm ash hamid.
Nice to meet you.
494
00:20:16,733 --> 00:20:20,600
Um, do you need someone
With sign language?
495
00:20:28,133 --> 00:20:30,167
Well, I always work
For myself.
496
00:20:30,267 --> 00:20:33,167
- once he started talking,
I knew I was in control.
497
00:20:33,267 --> 00:20:34,500
And afterwards,
498
00:20:34,600 --> 00:20:35,867
I showed him who he'd really
Been interviewing.
499
00:20:35,967 --> 00:20:39,100
This is who you just hired.
500
00:20:39,200 --> 00:20:41,767
And that's the power
Of confidence.
501
00:20:48,633 --> 00:20:50,833
- I would love to be included
In your will.
502
00:20:54,733 --> 00:20:56,433
Double "D" breasts
Are essential for you?
503
00:20:56,533 --> 00:20:58,333
- it's gotta be substantial.
504
00:21:14,967 --> 00:21:19,267
- why would you steal from me?
505
00:21:19,367 --> 00:21:22,267
- I'm--because I can't--
I need help.
506
00:21:22,367 --> 00:21:25,300
There's so much of it.36883
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