All language subtitles for 01 El Chapo

[Jack Riley] One of the traffickers
was summoned to Sinaloa in the mountain.

As he was being driven up the mountain
to meet Chapo,

it was 100 degrees out.

And there were people
chained to trees all the way up.

Some may have been dead.
Some certainly were gonna die.

But that was all about intimidation.

It was all about, "Hey,
you're gonna come work for me.

I'm gonna pay you.
And if not, then I'll kill you."

[sirens wailing]

[indistinct chatter on radio]

[narrator] Chicago, 2013.

Crime in the city is reaching fever pitch.

Hands on top of your head.
Go round to the back.

[narrator] And it's down to a drug cartel
1,600 miles away in Mexico,

and its head, El Chapo.

[Anabel Hernández] Chapo Guzmán,

he's the most powerful drug lord
in the world.

He has operations
in Asia, in Africa, in Europe.

I mean, he's everywhere.

[Riley] He basically controlled
the country.

He was a billionaire,
and he was a business genius.

It's kinda the perfect storm.

[narrator] El Chapo and his Sinaloa cartel

are flooding the States
with millions of dollars of narcotics,

from Mexico and beyond, every day.

The Sinaloa cartel represented, arguably,
three quarters of the US-Mexican border.

[narrator] And US authorities marked
their man "Public Enemy Number One."

He's clearly more dangerous
than Al Capone was at his height.

[gunfire]

[people screaming]

[narrator] The drug kingpin
will stop at nothing to stay on top,

waging a brutal turf war
against his rival cartels

and a 25-year game of cat and mouse
with the feds.

[gunfire]

[Riley] His organization is the largest,
most well-financed, vicious

criminal entity this world's ever seen.

[camera shutter clicking]

When I saw what his organization did
to my hometown of Chicago, that was it.

"We gotta get this guy.
We gotta destroy him any way we can."

[narrator] Mountainous northwest Mexico.

The 1960s.

[indistinct chatter]

A young boy named Joaquín Guzmán
is busy trying to scratch out a living.

[in Spanish] His dad and mum
were very poor.

He sold bread and oranges,
so he could survive with his mother.

Then, after a while, he started
doing things to make money.

[narrator] He's known by his nickname,
"El Chapo,"

meaning "Shorty,"
for his stocky 5'6'' frame.

And like many poor teenagers in Sinaloa,

El Chapo grows up
idolizing the reigning drug lords...

who flaunt the spoils
of their violent business.

[Hernández] The dreams
of these boys were,

"I want to have a nice truck.

I want to have, beside me,
a beautiful woman."

That was the dream of these boys.

So, when he was 15,
he decided to be a criminal

and create his own business.

[narrator] Still just a teenager,

El Chapo starts to process and sell
marijuana and opium,

Sinaloa's main cash crops.

[Juan] He started buying heroin.

He bought it from some men
here in Culiacán.

Little by little,
he established his own business.

[narrator] But it's not long
before he finds there are bigger profits

across the Colombian border...

in cocaine.

[Juan] We would go on a speedboat,

carrying, like,
two and a half tons of cocaine.

Behind us came a speedboat

with around 5,000 liters of gasoline,

because you burn a lot of petrol.

[narrator] Working with the infamous
Guadalajara cartel,

El Chapo is soon
trafficking cocaine to the US,

selling it for 12 times
what it cost to produce.

He catches the eye
of the cartel's notorious kingpin,

Miguel Ángel Félix Gallardo.

[Riley] Gallardo was a very,
very astute businessman.

He was extremely low-key.

He was also a very brutal guy
when he had to be,

but I think he really was the first one
that Chapo recognized

was a business person.

[narrator] Gallardo spots
El Chapo's natural talent for smuggling

and promotes him right to the top.

He really became part

of the most important cartel
in Mexico in that moment,

and that changed the story forever.

[narrator] By the late 1980s,

the boy raised in poverty is supervising
multi-million dollar cartel shipments

into the US.

We began hearing
about a logistics "genius"

operating along the border.

[narrator] El Chapo.

[Larry Villalobos]
Chapo Guzmán, at the time,

was rising as somebody that
a lot of people were talking about.

He was in charge of moving the contraband,

staging it at the US-Mexico border,

and then bringing it
into the United States,

and making sure that it got
to the different markets in the US.

[narrator] Jack Riley's hometown
of Chicago is hit hard.

-[officer] Put your hands on the ground.
-I am.

The drug problem in this country
was really exploding.

[officer] Put your hands up!
Right over here...

[Riley] Communities were being ruined,
young people's lives were being ruined.

[narrator] Mexico is the key corridor

funneling Colombian cocaine
and other drugs into the US.

So the DEA builds a force that can
fight back against the Mexican invasion.

[Villalobos] We had
a hybrid intelligence unit,

populated by several agencies
of the US government.

And what we were doing
was trying to identify

all the Mexican cartel organizations.

We poured ourselves into understanding
everything in there.

DEA was very good
at allowing us to go wherever.

There was no borders to us.

[narrator] Desperate to get
ahead of El Chapo,

the feds make a dangerous move.

[Villalobos] There was
an opportunity for us

to get a bit more intelligence
and understand what was going on.

[narrator] The DEA risks sending
one of their top agents

to infiltrate the Guadalajara cartel.

Acting on his intel,
Mexican soldiers move in...

[gunfire]

...destroying the cartel's
largest marijuana plantation.

Over two billion dollars of produce
goes up in flames.

But it's a triumph that's short-lived.

On February 7th, 1985,

the cartel hits back.

[Ronald Reagan] Enrique Camarena Salazar,

special agent to
the Drug Enforcement Administration,

was conducting an undercover investigation
in Guadalajara, Mexico,

to smash a ring of drug traffickers.

He was kidnapped,
tortured brutally, and killed.

[narrator] To catch the kingpin

responsible for the murder
of one of their own,

the DEA launches
a massive homicide investigation,

tapping the phones
of key cartel associates

and rooting out corrupt officials.

[indistinct chatter]

Eventually, on April 8th, 1989,
they get their man...

capturing El Chapo's boss,
Gallardo, in Guadalajara.

[Villalobos] As soon as these people
begin to fall

from what was the Guadalajara cartel,

things begin to fracture.

Then you really see Chapo's stature rise.

[narrator] With his boss behind bars,

El Chapo now steps up to fill the void.

His long apprenticeship is over.

[tires screeching]

This is now Mexico's
most dangerous drug lord.

That's when the picture of Chapo Guzmán
really became clear to me.

And it started a 25-year fight
to get this guy locked up and put in jail,

because I knew, from a very early time,
what he was capable of then

and, if not stopped,
what he was going to become.

[narrator] Ever ambitious,
the new cartel boss

is determined to destroy the competition.

And he has one big advantage.

They called him "El Rapido,"
the quick one, the rapid one,

because he guaranteed that he could
deliver the product that he was receiving

into the United States
within 48 hours of receiving it in Mexico.

And at the time,
nobody knew how he was doing it.

[indistinct chatter on radio]

[Juan] It was inside
a normal little house...

and there was a mirror on the wall.

And hidden behind it, if you lifted it up,

was a little button you could push,
and a door would open.

And you'd go down ten meters on a ladder.

And then you'd go out into another house
on the other side.

The shipments that passed through here
were huge.

[narrator] Instead of taking drugs
over the border,

El Chapo and his team moved them under it,

through a network of secret tunnels.

[Villalobos] When you dig a tunnel
under two countries

and you're able to bring drugs
or money or arms or people,

you're really touching on threats

to the national security
of the United States.

So he was important.

How dare he?

[narrator] Tunnels will become
EL Chapo's calling card,

a device that will secure his success
and confound the authorities.

[Villalobos] How is it that
this uneducated logistician

from the Sinaloa mountains

was able to do this
across an international border

and get away with it?

[narrator] By the 1990s, El Chapo's
raking in millions of dollars a week

and feels untouchable.

[in Spanish] What have you
been up to, sweetie?

[narrator] Living a family life
out in the open.

Have you been jumping up and down?

[Hernández] He was rich in that moment.

He had a lot of money.

He has properties.

He had airplanes.

He had the money to pay bribes
to members of the government

to work with him.

He had enough power to do that.

[narrator] But El Chapo's hunger
is insatiable, and he wants to expand.

He has his eye
on the border town of Tijuana,

highly prized for its strategic location
next to California,

one of the largest cocaine markets
in the world.

But this town is controlled
by the infamous Arellano Félix brothers

of the Tijuana cartel,

so El Chapo goes on the offensive.

[upbeat music playing]

[indistinct chatter]

[narrator] In November, 1992,

he seizes his opportunity
when the brothers leave their home turf

for the seaside resort of Puerto Vallarta.

[Hernández] He decides to organize one
attack against the Arellano Félix brothers

when they were inside one of the
most famous discos in Puerto Vallarta.

[narrator] El Chapo's men opened fire.

[people screaming]

[narrator] The Arellano Félix brothers
miraculously survive,

but El Chapo sends them a clear message.

[Hernández] El Chapo was a man who was
very impulsive and very violent.

I mean, no one can control him.

[narrator] The brothers know the only way
to hold on to Tijuana is to get even.

A few months later, they get their chance,

at Guadalajara Airport.

El Chapo's driver
drops him off at departure.

At the same time,

the Archbishop of Guadalajara,
Cardinal Posadas,

is also passing through the airport.

[Villalobos] Arellano Félix has a group
of killers in Guadalajara at the airport,

and their orders are to kill Chapo.

[gunfire]

These guys open fire.

There's a shoot-out outside the airport.

El Chapo escapes with his life,
and they kill the cardinal.

His vehicle was identical
to Chapo's wife's car.

It was a late model,
white Lincoln Continental.

[church bell tolling]

[narrator] The brutal murder of the
much-loved cardinal causes public outrage.

Tens of thousands of mourners
attend his funeral.

[Hernández] The Mexican government
has to arrest someone,

because this is a scandal.

[indistinct chatter on radio]

[narrator] They issue an arrest warrant

for both the Arellano Félix brothers
and El Chapo,

who was now a suspect
in his own attempted murder.

[reporter] Joaquín Guzmán Loera
alias El Chapo Guzmán.

Héctor Luis Palma Salazar.

[narrator] Mexican police
put out wanted posters,

offering a five million dollar bounty
for each man.

With the country in uproar,
El Chapo hits the road,

traveling 1,000 miles south.

The DEA and Mexican authorities decide
to pool their resources to catch El Chapo.

[Riley] It was a time when you almost had
to roll your sleeves up and say,

"We didn't trust you in the past.
You didn't trust us.

But this guy's bigger than all of us.

He's getting over on us. He's winning
every day. People are dying."

[narrator] It's not long before an
informant leaks the drug lord's location.

On June 9th, 1993, authorities track
El Chapo down to Guatemala.

[interviewer in Spanish]
Why were you running away?

-I wasn't running away.
-You weren't running away.

[narrator] El Chapo gets 20 years
for drug trafficking,

criminal association and bribery.

And Agent Jack Riley
can finally stand down,

satisfied his mission is accomplished.

[Riley] I was contemplating retiring,

and that's when I really just said,

"It's time for me to step down
and go play golf."

[narrator] But El Chapo doesn't plan
to let prison cramp his style.

El Chapo Guzmán really broke all the rules

and started to be the king of the jail.

He was able to do whatever he wants to.

[narrator] For a master drug smuggler,

getting contraband into a prison cell
is a breeze.

And business continues as usual.

He had girls coming in and out.
He had his own suite.

He never slowed down
in terms of running his organization.

He just was confined to,
you know, the prison.

[narrator] But in 2001,
after eight years behind bars,

El Chapo's worst fear comes true.

A new court ruling clears the path

for criminals in Mexico
to be extradited to the US.

[indistinct yelling]

[Riley] I think he realized
that if he stayed in the can,

there was enough investigations
here, domestically,

that we probably could ask
for his extradition.

[narrator] Within days of the ruling,
confederates on El Chapo's payroll

smuggle him past the guards
in a laundry cart.

Back in the US,

Jack Riley puts his retirement on hold.

[Riley] I felt like
I just can't walk out of here

until we do everything we can
to get this guy back.

[narrator] El Chapo is back in town.

In that moment, for me,
really is the moment

when El Chapo Guzmán
became this big, big, big drug lord.

[narrator] But the now-liberated drug lord

has an ingenious plan
to recover his power.

He unites Mexico's
most successful drug lords

to create a super cartel...

the Federation,

and makes himself its unofficial boss.

[Villalobos] Nobody was gonna beat them.

They had the infrastructure.
They had the networks,

the transportation schemes,
the corruption schemes.

They controlled so much

that to take them out
was gonna be extremely difficult.

We have limited resources.
We gotta play by the rules.

He has unlimited resources.
He makes up the rules.

[crowd cheering]

[in Spanish] I promise to defend

and uphold the Constitution
of the United States of Mexico

and its laws.

[narrator] As the cartels
tighten their grip on the country

and drug violence escalates,

Mexico's new president, Felipe Calderón,
decides to fight fire with fire.

[gunfire]

In 2006, he launches
an all-out war on drugs,

mobilizing six and a half thousand troops.

The border city of Juárez,

a huge smuggling corridor,
becomes a battle ground.

[gunfire]

At that time Juárez
was more dangerous than Baghdad,

where we were embroiled in,
actually, a war.

[sirens wailing]

[gunfire]

[narrator] With no escape for civilians,

it becomes Mexico's bloodiest conflict
in 100 years.

Thousands of people were killed,
just in the year and a half I was there.

That was the first time
I saw Chapo use a car bomb.

Which got our attention,

because what he was doing is copying
what was going on in Afghanistan and Iraq.

[narrator] There's evidence
of the drugs war everywhere,

with beheadings, mass executions
and bodies left on the street.

President Calderón,
I think, did a great thing

by trying to calm it
by bringing the military in,

but there was no
municipal law enforcement,

no state police in Juárez.

It was literally a battle zone.

[narrator] Eight thousand people
are killed in three years,

as President Calderón loses the battle
to end drug violence.

[Hernández] Cost many lives,
but at the end,

Ciudad Juárez is under control
of the Sinaloa cartel.

[narrator] By 2010,
El Chapo is triumphant,

eluding capture and running an empire

that stretches across most of the globe
and dominates the US drug market.

The Sinaloa cartel represented, arguably,

three quarters of the US-Mexican border.

If you took from the Texas Big Bend area

all the way west,
that was probably his corridor.

I mean, Chapo represented

probably the most powerful cartel threat
to the United States.

[narrator] Despite tearing Juárez apart
with terrible violence,

in his home state of Sinaloa,
El Chapo is now honored as a legend.

[Pepe in Spanish]
We don't see the man as a criminal.

In truth, for us, he's more than a boss.

He helps people here a lot,
all of his workers,

as well as many people from the ranches
and towns around here.

They appreciate him a lot.

You're talking about people
who have almost no income.

It was not uncommon for Chapo to...

to stop and talk
to his chauffeur, let's say.

"What's going on in your life?"

"My daughter's getting married next year."

"Really? Here in Sinaloa?"
"Yeah."

"I'll take care of it.
Where do you wanna have it?"

Get a big place, provide the band,
provide the booze and the food,

and the whole town knows.

And the father of the bride said,
"Chapo made this possible."

I mean, he was about that.

They bought churches. They bought gyms.

You know, everything that the government
wasn't to these people, Chapo was.

[Juan] He helped people with everything.

He brought electricity to the farms.

The roads were really bad.

He paved them to make it
easier for the people to use.

[narrator] At the shrine of Malverde,
the saint of the drug lords,

El Chapo's name is revered.

[Juan] He is very loved,
and we all took care of him,

everyone in the mountains.

[narrator] Chapo's image
as a man of the people

helps him evade capture in Sinaloa.

[in Spanish] It's hard to think that,
in the 13 years he evaded justice,

he didn't have accomplices helping him.

He who eludes justice, who kills,

who traffics drugs, who commits abuse,
who bribes,

who does these types of things
at that time,

was being considered a hero.

The image of Joaquín Guzmán
had to be discredited.

[indistinct chatter]

[narrator] While Mexicans
sing of their hero,

Chicago takes an even bigger beating.

[Riley] Homicides were up.
Shootings were up.

Gang activity was the worst
seen in 40, 50 years.

And it was, all in my mind,
because of Chapo Guzmán

sitting on the mountain in Sinaloa,
calling the shots in Chicago.

[narrator] Then,
El Chapo makes it personal.

[Riley] Two high-level traffickers
based in Mexico

had acknowledged
that Chapo had put a bounty on my head.

I think it was $100,000. And that,
specifically, he wanted my head cut off.

At first, I mean, some of these threats
happen all the time.

It's part of the job,
and you kind of blow 'em off.

But that was a time when
you had to pay attention.

[narrator] In June 2012,
Riley ramps up his manhunt.

I gotta tell you. Chicago's become a hub
for a number of the major cartels.

It's our job to identify
and attack those organizations.

We're attacking
at the highest possible level,

even if that takes us to Mexico,

and we're making a difference
to interrupt the violence on the street.

We put together a strike force,
and it's still in effect today.

It's called the Chicago Strike Force.

And it essentially was there
to destroy Sinaloa and to nail Chapo.

[narrator] And the DEA strike force
employs a new tactic:

to destroy El Chapo's Robin Hood image

by publicizing his brutality
in all its gory detail.

They name him "Public Enemy Number One"

and put pressure on Mexican authorities
to step up their game.

A team of Special Forces
was created specifically

to take on the Joaquín Guzmán's case.

This Special Forces group had the job
of locating him and capturing him.

[narrator] El Chapo was a wanted man,

and the number of associates
willing to rat on him skyrockets.

Then, on February 22nd, 2014, in Sinaloa,

El Chapo lets his biggest weakness,

women,

get the best of him.

The Marines move in.

[in Spanish] On arrival
at the apartment...

we entered in a stealthy way.

Because it was early in the morning,

we assumed that everyone was asleep

and it would be a surprise
when the Marines entered the residence.

[woman screaming]

[gasping]

[narrator] The authorities capture
El Chapo after 13 years on the run.

[breathing heavily]

[indistinct chatter]

[Sánchez] I remember it very well.

It was a Saturday, in the morning,
when I heard about it.

He's transported to Mexico City by air.

He arrives
at the attorney general's hangar,

where several of president of the republic
staff were gathered.

And that's where we carried out
all kinds of tests

to confirm his identity.

[narrator] Once again,
El Chapo is behind bars.

Determined not to let him
escape a second time,

the US immediately begins proceedings
to extradite El Chapo,

and prison officials install
24-hour surveillance on his cell.

Then on July 11th, 2015,

after the prison guards make
their evening rounds,

El Chapo puts on his shoes
and walks into the shower.

He never reappears.

[Riley] That was the worst day of my life.

I remember getting the phone call
at 2:00 in the morning.

"He what? He what? How...
How in God's name could this happen?"

They actually dug a tunnel
a mile away from the prison.

Dug completely under the prison walls
and came right up in his toilet.

And, if you see the video,

you see him pacing, and then finally
he disappears right down the hatch.

And in the tunnel,
it was extremely sophisticated.

Again, this is a trademark of Chapo.

The tunnel itself
was ventilated with electricity,

had a track with a motorcycle on it

that he actually used to go that mile
and then come up in a house

that they had purchased after he had
got to prison, about a year earlier.

So they had thought this through
very, very well.

Unfortunately, for the Mexicans
and for us and for me,

it came off like clockwork.

Obviously, the reason we're here today

is to voice our extreme displeasure

at the Mexican authorities

that allowed for the escape of one of
the most dangerous criminals in the world.

[indistinct chatter]

[SEGOB official in Spanish]
It is a very regrettable incident

that is undignified
and unworthy to Mexican society.

[Riley] I was embarrassed for them.

But I gotta tell ya,
I was more pissed off than anything.

It just...

So, we huddled the next day,
and we got the team back together again,

and we said, "We did it once.
We're gonna do it again.

We'll do whatever we can to help
the Mexicans get this guy again."

[narrator] Now, hunted more than ever,

El Chapo heads up into the mountains
of his home state of Sinaloa

and hires dozens of security guards.

[Pepe] When I heard about the escape,

I thought that things would be
very difficult, very dangerous,

because they'll go hard on him.
That's what I thought.

Fortunately, he's an intelligent person
who knew how to get things done.

Most of the time,
he moved around here in Sinaloa

because it's where his people are.

It's easier to give him support
with whatever he needs at any given time.

[Riley] There's not a large
law enforcement presence ever there.

He was paying people off
all over to sound the bell.

It's the old saying,
"If you see something, say something."

[bell tolling]

He basically was in a no-man's-land,
and he controlled everything around him.

[narrator] But El Chapo
starts taking risks.

In October 2016,
he meets with Hollywood actor Sean Penn

to discuss his life story,
but the DEA is watching Sean Penn, too.

He thought Sean Penn was this tough guy
who would put a movie together

and portray him, remember,

as Robin Hood, good versus evil...

[narrator] The authorities used the intel
from that meeting with the star

to hone in on his location.

Within days,
they track him down in Durango,

a neighboring state to Sinaloa.

Our brave counterparts
in the Marines in the military in Mexico,

along with us assisting
with intel information...

They decided to launch an assault
on a compound on a mountain,

that we really had good information.
We thought he was there.

[narrator] They have the target in their
sights and are about to take the shot.

But El Chapo has cover.

At that time, Joaquín Guzmán
was with a little girl

who could have been hurt

if one of the tactical group
had opened fire.

In these circumstances,

the order my Marines received
was not to shoot,

and, unfortunately...

Joaquín Guzmán escaped once again.

[Riley] This guy's got nine lives.

We took it as a slap.

I can even remember having a meeting
at the Department of Justice,

and a couple of the attorneys
that were handling the case

looked at me and said,
"He's... We'll never get him again."

And I looked at him like,
"Oh... Just... hang tight.

Not too fast, my friend. Hang tight."

[narrator] On January 8th, 2016,
El Chapo leaves his mountain refuge

and comes down to the coastal town
of Los Mochis, Sinaloa.

He liked the tacos.
And, evidently, he liked the porno movies.

And he liked coming down
into the real world.

And, I think, the older he got,
the more that ate him. I really do.

He just didn't think things through.

He was in a gated community
with some very nice homes,

and we felt so confident
that he would show up there

that the Marines hung out on surveillance
for almost 60 days.

[narrator] Just after midnight,

El Chapo's henchmen
pick up a large order of tacos...

with the surveillance team on their tail.

And, lo and behold, we think we have him.

[narrator] Just before dawn,
the Marines move in

on the house
where they believe El Chapo's hiding.

[Riley] Those Marines...

I mean, holy moly.

[indistinct chatter]

What they walked into... And they stood
tall and did what they were trained to do.

[in Spanish] The team made entry
and began gaining ground.

[gunfire]

The house had two floors.

We took control of the first floor,

and then the second floor.

[indistinct yelling]

There were four bodyguards
that were killed in that.

The good guys had one guy shot in the arm.

A guy was actually in a red shirt
because he was on surveillance

and didn't have a chance to change.

That guy's a hero.

[Marine "B"] The team carried out
a systematic search of the place...

and found a tunnel
inside one of the closets of the main room

on the first floor.

[narrator] But El Chapo
and his security chief

have already gone underground.

What he wasn't counting on...
Two or three days before,

it rained pretty hard there,
so this wasn't a dry sewer.

So they had to wade their way through.

[narrator] Day is breaking
as the wanted men emerge

on a street corner several blocks away.

[Riley] Then he pops his head up,
and he's looking around.

Then they climb out, and what do they do?

As good criminals, they go carjack a car.

But the morons picked the wrong car.
It broke down. [chuckles]

[engine stalling]

[handcuffs clicking]

And that's where I get the phone call,
and they e-mailed me the picture.

It's that famous picture of him
in the dirty shirt, sitting in the hotel,

and that's when I walked
in the boss' office

and I said, "It's done. We got him."

We felt an enormous satisfaction,
an enormous joy,

and what can I say?

We feel very proud
to be part of the Mexican State.

[narrator] But the capture
of Sinaloa's Robin Hood

is not good news for his loyal fans.

[Pepe] The first time we heard it,

we couldn't believe
he's been captured again.

It was something hard to absorb.

Well, everyone was unsettled.

Let's put it that way.
Everything was very, very unstable.

[narrator] Once again, El Chapo
was sent back to Altiplano prison.

From then on, they regularly move him
between cells to prevent escape.

One year later, El Chapo runs out of luck.

I'm pleased to announce
the extradition of Chapo Guzmán

to the United States from Mexico.

Mr. Guzmán will be arraigned later today

in the United States District Court
right here in Brooklyn,

on a 17-count sweeping indictment.

[narrator] On January 19th, 2017,

El Chapo leaves Mexico to face justice
in the country he exploited for so long.

[Riley] After it was over,
it was kind of a letdown,

'cause I knew, for me,
my career had reached the end,

and it was time to hang it up.

But in the end, we kicked his ass.

And, I think, if we ever took a badge
to do something right,

this was our effort.

This was the Super Bowl for me.