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1
00:00:11,120 --> 00:00:12,854
[crowd cheering]
2
00:00:16,059 --> 00:00:18,093
[Nick] Women go
to see a strip show.
3
00:00:18,095 --> 00:00:19,961
As soon as a woman
takes off her bra,
4
00:00:19,963 --> 00:00:22,064
we're dirty-minded little boys.
5
00:00:22,066 --> 00:00:24,132
With women it's not that.
They'll get turned on
6
00:00:24,134 --> 00:00:26,468
by a man but they have
to know that personality.
7
00:00:32,008 --> 00:00:34,142
That's why our guys
are not sex objects.
8
00:00:34,844 --> 00:00:36,244
We can't have sex objects,
9
00:00:36,246 --> 00:00:38,113
we have that total human beings,
10
00:00:38,115 --> 00:00:39,781
or the night doesn't work.
11
00:00:41,184 --> 00:00:44,252
[Bruce] Nick De Noia
first came into my life
12
00:00:44,254 --> 00:00:47,189
when I was introduced
to Nick by Steve.
13
00:00:47,191 --> 00:00:48,924
[Nick] What the hell
are you doing?
14
00:00:48,926 --> 00:00:50,926
Nick was an
accomplished choreographer.
15
00:00:50,928 --> 00:00:52,928
You know, about two weeks
now I've telling you,
16
00:00:52,930 --> 00:00:55,730
damn it, Bob, this is slow.
17
00:00:55,732 --> 00:00:58,834
[Bruce]
He understood who we were.
18
00:00:58,836 --> 00:01:01,803
And he certainly had
the charisma necessary
19
00:01:01,805 --> 00:01:03,939
to fund a sexy brand.
20
00:01:03,941 --> 00:01:05,607
[Nick] There's a big
audience out there,
21
00:01:05,609 --> 00:01:07,409
let's figure out
what the women want.
22
00:01:07,411 --> 00:01:08,543
And let's give it to them.
23
00:01:08,545 --> 00:01:11,580
- [man] What do the women want?
- You got me.
24
00:01:11,582 --> 00:01:15,417
[Bruce] Steve was convinced it
was time to expand to New York.
25
00:01:15,419 --> 00:01:17,052
Nick was a New Yorker,
26
00:01:17,054 --> 00:01:19,921
he had the connections in
New York, it seemed perfect.
27
00:01:19,923 --> 00:01:24,926
Please welcome Pecs on Parade,
The Chippendale Dancers.
28
00:01:24,928 --> 00:01:28,663
[Bruce] And then Steve
told me that he and Nick
29
00:01:28,665 --> 00:01:32,234
had written on
a napkin a deal that said
30
00:01:32,236 --> 00:01:35,370
if Nick found us
a New York club,
31
00:01:35,372 --> 00:01:37,539
then Nick would have the license
32
00:01:37,541 --> 00:01:40,909
to take Chippendales
on tour forever.
33
00:01:43,746 --> 00:01:46,515
But when Steve signed that deal,
34
00:01:46,517 --> 00:01:49,684
he had no conception
about how valuable
35
00:01:49,686 --> 00:01:52,087
those rights
would become someday.
36
00:01:52,855 --> 00:01:54,723
[women screaming]
37
00:01:55,958 --> 00:01:59,361
That agreement led
to a lot of trouble.
38
00:01:59,363 --> 00:02:02,297
Give a round of applause
to Nick De Noia.
39
00:02:02,299 --> 00:02:04,833
[woman x] There was no love
lost between the two of them.
40
00:02:04,835 --> 00:02:06,201
They clashed plenty.
41
00:02:06,203 --> 00:02:08,837
[Bruce] And that
agreement is what led
42
00:02:11,107 --> 00:02:13,842
to the demise of
Chippendales as I knew it.
43
00:02:14,477 --> 00:02:15,744
[man speaking]
44
00:02:36,832 --> 00:02:38,433
[cheerful music playing]
45
00:02:40,803 --> 00:02:42,804
[man] What do you
want him to do?
46
00:02:42,806 --> 00:02:44,573
[women] Take it off!
47
00:02:44,575 --> 00:02:48,310
[woman] It's no secret they're
popular, and they're in demand.
48
00:02:49,612 --> 00:02:52,147
The Los Angeles Ladies Only club
49
00:02:52,149 --> 00:02:55,417
has been so well received,
they'll soon open in New York,
50
00:02:55,419 --> 00:02:59,087
and then Director Nick De Noia
hopes to move them on to Paris.
51
00:02:59,089 --> 00:03:00,789
Enjoy yourself.
52
00:03:00,791 --> 00:03:03,291
[Nick] It seems to me
that New York is capital
53
00:03:03,293 --> 00:03:04,926
of all kinds of entertainment.
54
00:03:04,928 --> 00:03:06,561
The one thing they didn't have
55
00:03:06,563 --> 00:03:08,797
was super entertainment
for ladies only.
56
00:03:13,502 --> 00:03:17,906
The napkin deal required Nick
to find us a New York club.
57
00:03:19,709 --> 00:03:22,844
He went out, he found a
club by the name of Maggie
58
00:03:22,846 --> 00:03:25,680
at 61st in 1st in New York,
59
00:03:25,682 --> 00:03:28,750
who would be interested
in hosting us.
60
00:03:30,253 --> 00:03:33,755
Steve was beyond himself,
he was excited.
61
00:03:34,390 --> 00:03:36,258
New York was huge for him.
62
00:03:38,194 --> 00:03:42,264
Being a success in New York
would put us on the map.
63
00:03:42,266 --> 00:03:46,635
We would control the two
largest cities in the United States
64
00:03:46,637 --> 00:03:49,237
and our brand
would be unbeatable.
65
00:03:51,073 --> 00:03:53,074
But before we can
open in New York...
66
00:03:59,649 --> 00:04:02,117
Nick had a lot of AM
88work to do here in L.A.
67
00:04:02,119 --> 00:04:03,918
[cheerful music playing]
68
00:04:08,924 --> 00:04:11,393
I don't think there are
any men in America
69
00:04:11,395 --> 00:04:13,161
that have better jobs than you.
70
00:04:13,163 --> 00:04:16,698
When Nick started
working with us in L.A.,
71
00:04:16,700 --> 00:04:20,702
he brought more dancing,
more lighting,
72
00:04:20,704 --> 00:04:24,372
more wardrobe,
more ensemble dancers.
73
00:04:27,143 --> 00:04:29,411
It was like Chippendales
on steroids.
74
00:04:33,082 --> 00:04:37,419
Now we had cues, we had
marks that we had to remember,
75
00:04:37,421 --> 00:04:39,954
lighting cues, music cues.
76
00:04:40,723 --> 00:04:43,091
And if you weren't on that mark,
77
00:04:43,093 --> 00:04:44,592
he would really get mad.
78
00:04:44,594 --> 00:04:48,196
Get the light up, in time!
Thank you.
79
00:04:48,198 --> 00:04:49,898
Good morning.
80
00:04:49,900 --> 00:04:51,833
Nick was not
an easy guy to work with.
81
00:04:51,835 --> 00:04:54,035
I mean, he really tried
to beat me down
82
00:04:54,037 --> 00:04:55,503
to see if I would
stand up to him.
83
00:04:55,505 --> 00:04:56,671
Boom, boom, harder.
84
00:04:56,673 --> 00:04:58,206
No, that one's got to be
straight across,
85
00:04:58,208 --> 00:04:59,908
it's got to be strong,
do it again.
86
00:04:59,910 --> 00:05:02,610
Boom, boom.
Thank you, nice eye.
87
00:05:02,612 --> 00:05:04,846
[Michael] He was always
striving for perfection,
88
00:05:04,848 --> 00:05:07,916
but never getting it,
and you see him
89
00:05:07,918 --> 00:05:10,952
turning a lot of people
negative who just didn't like him.
90
00:05:10,954 --> 00:05:13,188
I'm easy.
As I say to them,
91
00:05:13,190 --> 00:05:17,625
"Gentlemen, if you give me
what I want, I'm a sweetheart.
92
00:05:17,627 --> 00:05:19,194
The only time
you have trouble with me
93
00:05:19,196 --> 00:05:21,529
is when you make me
break your back."
94
00:05:22,998 --> 00:05:25,233
[Eric] Nick took himself
way too seriously.
95
00:05:25,235 --> 00:05:26,501
He had to make a scene,
96
00:05:26,503 --> 00:05:28,837
he was a big diva, lot of drama.
97
00:05:28,839 --> 00:05:32,140
He'd just like get in
your face over stupid shit,
98
00:05:32,142 --> 00:05:34,409
just so that
he could be the A-dog.
99
00:05:34,411 --> 00:05:37,345
And he liked to, you know
get on these dancers, like,
100
00:05:37,347 --> 00:05:39,914
you know, they were
his little bitches, and,
101
00:05:39,916 --> 00:05:43,218
"Yeah, no, don't do that,
I'm telling you..." like,
102
00:05:43,220 --> 00:05:46,755
we're not doing Cats here,
you know, or Hamilton.
103
00:05:46,757 --> 00:05:49,391
It's a fucking
burlesque show for women.
104
00:05:51,060 --> 00:05:52,427
And most of them
are so fucking drunk
105
00:05:52,429 --> 00:05:54,629
they don't care
how these guys are dancing.
106
00:05:56,198 --> 00:06:00,568
You do that turn, and it's like
I have a bowl of tropical fish.
107
00:06:00,570 --> 00:06:02,170
That's the amount of sensuality
108
00:06:02,172 --> 00:06:04,105
that I just felt
from you guys, like this.
109
00:06:04,107 --> 00:06:06,674
I'm sure you're going to interview
some people that idolize him
110
00:06:06,676 --> 00:06:08,376
like some kind of God,
like genius.
111
00:06:08,978 --> 00:06:10,211
I mean he was just...
112
00:06:10,213 --> 00:06:11,446
What the hell are you doing?
113
00:06:12,681 --> 00:06:13,982
He was a dick.
114
00:06:13,984 --> 00:06:17,419
He was just a real mouthy dick.
115
00:06:18,921 --> 00:06:22,757
[Candace] It's very true that
Nick was an abrasive person.
116
00:06:23,692 --> 00:06:27,429
He was rude at times,
and he was pushy.
117
00:06:27,863 --> 00:06:30,165
Dunk! Good morning.
118
00:06:30,167 --> 00:06:33,902
[Candace] But he was an
innovator, he was a creator,
119
00:06:33,904 --> 00:06:36,371
a mad passionate-intense man
120
00:06:37,006 --> 00:06:38,306
who knew what he wanted,
121
00:06:38,308 --> 00:06:41,042
and he wasn't going
to settle for anything less.
122
00:06:41,044 --> 00:06:42,877
[Nick]
The eighties is the decade
123
00:06:42,879 --> 00:06:45,380
of the male sex symbol
once again,
124
00:06:45,382 --> 00:06:47,982
and the breeding ground is here.
125
00:06:47,984 --> 00:06:51,352
[Candace] He didn't want just
the best show in New York,
126
00:06:51,354 --> 00:06:55,256
he wanted to be the best of
the biggest show in New York.
127
00:06:55,258 --> 00:06:56,925
You are God's gift to womankind
128
00:06:56,927 --> 00:06:58,293
except that if
they had that way,
129
00:06:58,295 --> 00:06:59,727
they'd destroy you
and get rid of you
130
00:06:59,729 --> 00:07:01,362
on the face of the earth,
remember that.
131
00:07:05,901 --> 00:07:08,069
[Candace] Nick was
from New York City,
132
00:07:08,071 --> 00:07:11,039
but he had a lovely house
in Los Angeles,
133
00:07:11,041 --> 00:07:13,608
and I would go over there
often to work with him
134
00:07:13,610 --> 00:07:16,010
on this new script for New York.
135
00:07:17,947 --> 00:07:20,114
We worked together
almost every day.
136
00:07:21,350 --> 00:07:23,785
He was a very focused person.
137
00:07:24,920 --> 00:07:27,622
And he was high energy,
and he was hyper,
138
00:07:27,624 --> 00:07:29,691
he's like those big blob toys
139
00:07:29,693 --> 00:07:31,192
and you pull the plug
and they go...
140
00:07:32,094 --> 00:07:34,095
Like this as the air
is coming out.
141
00:07:35,564 --> 00:07:40,034
Nick had that ability
to make you think
142
00:07:40,036 --> 00:07:42,337
that you were the only
other person in the room.
143
00:07:45,741 --> 00:07:48,309
[Michael] I've been working
for the club maybe a few months,
144
00:07:48,311 --> 00:07:50,211
I had a taste of being on stage.
145
00:07:50,213 --> 00:07:52,847
I had danced a couple of times
folded in with people.
146
00:07:52,849 --> 00:07:54,415
If somebody should
get sick, you know,
147
00:07:54,417 --> 00:07:57,418
I would always be the
filler, but it's not, you know,
148
00:07:57,420 --> 00:08:00,054
not a number.
I'm just a standby.
149
00:08:02,658 --> 00:08:05,093
One night Nick comes
to me after the show,
150
00:08:05,095 --> 00:08:07,996
and very quiet
takes me aside and says,
151
00:08:07,998 --> 00:08:10,732
"Mike, this is the first
script of the new show,
152
00:08:10,734 --> 00:08:12,467
tell me what you think
about it."
153
00:08:12,469 --> 00:08:14,736
So now I'm feeling
pretty good, like, "Wow",
154
00:08:14,738 --> 00:08:17,872
the director of the show, you
know, wants me to read the script.
155
00:08:19,041 --> 00:08:21,843
So I'm reading it,
there's a barbarian,
156
00:08:21,845 --> 00:08:23,878
there's this politician,
157
00:08:23,880 --> 00:08:27,181
but then it comes across
the perfect man.
158
00:08:27,183 --> 00:08:28,483
So I read it.
159
00:08:28,485 --> 00:08:30,685
"Wow, that's a great, I
hadn't had... it's a great one."
160
00:08:30,687 --> 00:08:34,389
And he goes, "Michael,
we're gonna go to New York.
161
00:08:34,391 --> 00:08:37,458
We're going to open the biggest
show Chippendales has ever had.
162
00:08:37,460 --> 00:08:39,360
And this character,
the perfect man,
163
00:08:39,362 --> 00:08:42,163
he's going to be the most
important number of this,
164
00:08:42,165 --> 00:08:44,332
the one I built
the whole show around",
165
00:08:44,867 --> 00:08:46,301
and he told me,
166
00:08:46,303 --> 00:08:49,203
"You got the job, you're
going to be the perfect man."
167
00:08:50,139 --> 00:08:51,940
So the next thing I know I said,
168
00:08:51,942 --> 00:08:53,908
"All right,
give me a ticket."
169
00:08:55,144 --> 00:08:58,246
["Everybody wants
to rule the world" playing]
170
00:08:59,815 --> 00:09:03,551
[Nancy] Michael and I moved to
New York in September of 1983.
171
00:09:06,255 --> 00:09:07,388
Oh my God!
172
00:09:07,390 --> 00:09:09,824
To see New York City
from the road.
173
00:09:12,761 --> 00:09:14,395
I felt like I was in a movie.
174
00:09:14,397 --> 00:09:18,666
♪ Welcome to your life ♪
175
00:09:18,668 --> 00:09:21,336
We were starting
this adventure together.
176
00:09:21,338 --> 00:09:23,738
It was just beyond exciting,
177
00:09:23,740 --> 00:09:25,440
I can still feel those feelings
178
00:09:25,442 --> 00:09:27,875
thinking back to that day.
179
00:09:27,877 --> 00:09:29,911
[Michael]
I'm this kid from East L.A.
180
00:09:29,913 --> 00:09:32,080
and all of a sudden I'm
in the middle of New York.
181
00:09:32,082 --> 00:09:34,549
And I just kept thinking,
"You made it!"
182
00:09:34,551 --> 00:09:36,584
There is that song,
If you make it in Ney York,
183
00:09:36,586 --> 00:09:38,853
you can make it anywhere.
That's how I felt.
184
00:09:38,855 --> 00:09:43,358
♪ Everybody wants
to rule the world ♪
185
00:09:43,360 --> 00:09:45,360
[Michael] Every time
I turned on the TV there was,
186
00:09:45,362 --> 00:09:47,462
"Chippendales is coming
to New York City."
187
00:09:48,597 --> 00:09:50,765
We're told,
there's a lot of chirping
188
00:09:50,767 --> 00:09:52,867
about the opening
of Chippendales tonight.
189
00:09:52,869 --> 00:09:55,837
It's a new night club
designed to delight women,
190
00:09:55,839 --> 00:09:57,572
featuring male performers.
191
00:09:57,574 --> 00:10:00,008
I mean, we were
on every news channel,
192
00:10:00,010 --> 00:10:01,876
and in the morning talk show.
193
00:10:01,878 --> 00:10:03,845
At Chippendales
we go down to a G string.
194
00:10:03,847 --> 00:10:05,913
We like to leave a little
bit to the imagination.
195
00:10:05,915 --> 00:10:07,749
I think it's a little bit
more fun that way.
196
00:10:09,351 --> 00:10:11,753
We were just the buzz
of the whole city,
197
00:10:12,988 --> 00:10:16,391
which was also, you know,
a bit overwhelming.
198
00:10:17,326 --> 00:10:18,626
Should be quite a show.
199
00:10:21,230 --> 00:10:22,764
[sirens wailing]
200
00:10:41,283 --> 00:10:43,351
[Nancy]
I was nervous for him,
201
00:10:43,353 --> 00:10:47,422
because this show was a
whole different level of a show.
202
00:10:50,159 --> 00:10:52,660
And Michael was the star.
203
00:10:54,730 --> 00:10:57,098
[announcer speaking]
204
00:10:58,801 --> 00:11:02,203
I was backstage, getting ready
to go on stretching, rehearsing,
205
00:11:02,205 --> 00:11:04,572
and the place was packed
206
00:11:05,574 --> 00:11:07,375
all the way up,
every seat was filled.
207
00:11:08,811 --> 00:11:11,145
I was scared shitless.
208
00:11:11,147 --> 00:11:13,114
And when those lights
went down, you know,
209
00:11:13,116 --> 00:11:15,750
for the first time,
I can remember thinking,
210
00:11:15,752 --> 00:11:17,719
"Okay, Michael, here it goes.
211
00:11:19,021 --> 00:11:20,188
[exhales deeply]
212
00:11:21,023 --> 00:11:22,256
[heart pounding]
213
00:11:22,258 --> 00:11:23,524
This is it."
214
00:11:24,359 --> 00:11:26,661
[interviewer speaking]
215
00:11:27,529 --> 00:11:28,796
No.
216
00:11:37,606 --> 00:11:39,107
You got to be kidding me.
217
00:11:39,109 --> 00:11:41,109
No, I have no idea.
218
00:11:42,311 --> 00:11:44,479
["The Kid is Hot Tonight"
playing]
219
00:11:53,756 --> 00:11:55,289
[women screaming]
220
00:11:57,659 --> 00:12:01,329
[Nancy] It was just really
exciting to watch women scream
221
00:12:01,331 --> 00:12:03,464
and be crazy over him.
222
00:12:08,170 --> 00:12:10,738
[Nancy] Seeing him in
that perfect man number.
223
00:12:14,209 --> 00:12:16,677
Yeah, it just
made me feel proud.
224
00:12:19,281 --> 00:12:21,082
"Yeah, that's my man," no?
225
00:12:22,851 --> 00:12:24,552
I remember walking down.
226
00:12:25,821 --> 00:12:27,188
Going down the stage, yeah.
227
00:12:30,292 --> 00:12:33,227
[Candace] The
expectation, the energy,
228
00:12:33,229 --> 00:12:35,997
everything that went
into preparing
229
00:12:35,999 --> 00:12:38,900
for this opening
night culminated,
230
00:12:38,902 --> 00:12:42,703
and I'm surprised
that the building
231
00:12:42,705 --> 00:12:44,672
didn't fall down
around our ears,
232
00:12:44,674 --> 00:12:46,707
the noise level was so high.
233
00:12:47,676 --> 00:12:51,078
♪ The kid is hot tonight ♪
234
00:12:51,080 --> 00:12:53,080
♪ Whoa so hot... ♪
235
00:12:53,082 --> 00:12:54,682
[Candace]
And it's just all
236
00:12:56,051 --> 00:12:57,118
perfect.
237
00:13:01,089 --> 00:13:02,890
[women cheering]
238
00:13:14,303 --> 00:13:16,571
[Bruce] New York was
an immediate success.
239
00:13:18,473 --> 00:13:20,675
Steve felt he was
king of the world.
240
00:13:24,112 --> 00:13:26,948
Chippendales became
unsinkable at that point.
241
00:13:26,950 --> 00:13:28,816
[women cheering]
242
00:13:32,421 --> 00:13:34,589
The bad things
were yet to happen.
243
00:13:40,863 --> 00:13:45,266
[Nancy] Warm 80 degrees
here in New York City.
244
00:13:45,268 --> 00:13:48,236
[Michael] Within three months,
we felt New York was our home.
245
00:13:48,238 --> 00:13:50,371
[Nancy]
This is our backyard.
246
00:13:50,373 --> 00:13:52,540
Michael is barbecuing
hamburgers.
247
00:13:52,542 --> 00:13:55,543
Everything was just
clicking for me
248
00:13:55,545 --> 00:13:58,946
as far as Chippendales in
New York was concerned.
249
00:14:01,650 --> 00:14:05,086
[Nancy] We lived on at 81st
on the East Side for a while.
250
00:14:08,123 --> 00:14:09,790
It just seemed like...
251
00:14:11,293 --> 00:14:13,995
this is where we belong.
252
00:14:18,533 --> 00:14:23,304
Our son was born
March 27th, 1984.
253
00:14:25,340 --> 00:14:27,108
Peekaboo!
254
00:14:27,110 --> 00:14:28,376
Peekaboo!
255
00:14:29,711 --> 00:14:32,446
We named him
Bo Christopher Rapp.
256
00:14:34,483 --> 00:14:37,351
It just felt like we were
going to be a family now
257
00:14:37,353 --> 00:14:40,154
and, you know, this is forever.
258
00:14:41,957 --> 00:14:44,725
You know your family film.
259
00:14:44,727 --> 00:14:47,061
When you're young
you think those things
260
00:14:48,497 --> 00:14:52,400
until things start
to go down a darker road.
261
00:14:54,102 --> 00:14:56,671
[woman] You're trying
to project a fantasy.
262
00:14:56,673 --> 00:15:00,341
Constant fantasies from
a female point of view.
263
00:15:00,343 --> 00:15:03,311
It's definitely... We are
Disneyland for ladies.
264
00:15:03,313 --> 00:15:06,447
Finally women demanded their
right to express that they like men.
265
00:15:07,382 --> 00:15:08,983
[Eric]
Nick De Noia.
266
00:15:08,985 --> 00:15:12,153
Yes, he had this little wedge
of Chippendales,
267
00:15:12,155 --> 00:15:15,990
which was in New York, and needed
an interesting fun show to be at.
268
00:15:15,992 --> 00:15:17,758
But that wasn't Chippendales.
269
00:15:17,760 --> 00:15:19,927
Chippendales is
a bigger idea than that,
270
00:15:19,929 --> 00:15:22,129
and Banerjee understood that.
271
00:15:22,131 --> 00:15:25,366
I mean, he had
a fucking amazing ability
272
00:15:25,368 --> 00:15:30,071
to see how he could take
this hack strip club idea,
273
00:15:30,906 --> 00:15:34,041
and build it into
something really big.
274
00:15:34,043 --> 00:15:35,910
[interviewer speaking]
275
00:15:53,729 --> 00:15:55,363
[Eric] He totally
did the nightclub
276
00:15:55,365 --> 00:15:58,666
as a laboratory
of experimentation,
277
00:15:58,668 --> 00:16:01,969
and I think the one thing
you can admire about me
278
00:16:01,971 --> 00:16:03,804
was that I tried really hard
to experiment
279
00:16:03,806 --> 00:16:07,408
with different things, different
concepts, or promotional ideas.
280
00:16:07,410 --> 00:16:09,110
So I became a creative director,
281
00:16:09,112 --> 00:16:12,480
by, you know, working hard
at just finding better ways
282
00:16:12,482 --> 00:16:15,449
to get Chippendales out there
in the mainstream level.
283
00:16:24,026 --> 00:16:26,293
[Eric] He understood
brand building
284
00:16:26,295 --> 00:16:28,095
without having to go
to college to do it
285
00:16:28,097 --> 00:16:29,697
and that's just fucking amazing.
286
00:16:29,699 --> 00:16:31,899
I mean, he was actually,
287
00:16:31,901 --> 00:16:34,235
it's gonna sound crazy to a
lot of people listening to this,
288
00:16:34,237 --> 00:16:38,572
but he was actually like the
Steve Jobs of sexuality for women.
289
00:16:41,777 --> 00:16:42,643
[chuckles]
290
00:16:42,645 --> 00:16:44,745
[cheering music playing]
291
00:16:48,183 --> 00:16:51,152
All he thought about was making
Chippendales a bigger name,
292
00:16:51,154 --> 00:16:53,554
because he knew there was a
way to make more money out of it.
293
00:16:53,556 --> 00:16:55,156
Wait, these are
respectable women,
294
00:16:55,158 --> 00:16:56,957
you don't want to see
these kind of things.
295
00:16:56,959 --> 00:16:58,259
[cheering]
296
00:16:59,327 --> 00:17:00,528
I guess I was wrong.
297
00:17:01,096 --> 00:17:02,396
[women screaming]
298
00:17:03,965 --> 00:17:07,935
[Eric] He studied, morning,
noon, and night his market.
299
00:17:07,937 --> 00:17:10,871
It just, it was his porn.
300
00:17:11,973 --> 00:17:13,674
[Dan] He was always researching,
301
00:17:13,676 --> 00:17:15,776
trying to see how he can
implement Chippendales
302
00:17:15,778 --> 00:17:17,344
into the trends,
into the fashion.
303
00:17:17,979 --> 00:17:19,213
Guys stopped shaving.
304
00:17:19,215 --> 00:17:22,583
See? They had the little
stubble from Miami Vice.
305
00:17:22,585 --> 00:17:25,486
There was a time when
everybody slicked their hair back.
306
00:17:25,488 --> 00:17:28,122
There was a time when
people tried growing mustaches,
307
00:17:28,124 --> 00:17:30,524
like Tom Selleck
in Magnum P.I.
308
00:17:30,526 --> 00:17:33,961
And there was a time when
everyone was clean cut short hair.
309
00:17:33,963 --> 00:17:35,830
Banerjee was trying to imitate
310
00:17:35,832 --> 00:17:39,300
what he would see working
in mainstream America,
311
00:17:39,302 --> 00:17:42,436
and he would mimic that
in the calendars,
312
00:17:42,438 --> 00:17:44,238
or in ads that we would do.
313
00:17:45,740 --> 00:17:50,211
And the people that he picked
for models or dancers
314
00:17:50,213 --> 00:17:51,545
were all based on their face.
315
00:17:53,014 --> 00:17:55,816
♪ You're looking
straight at me ♪
316
00:17:57,519 --> 00:18:02,323
♪ I'm in a poster hanging
on your wall, baby... ♪
317
00:18:02,325 --> 00:18:06,894
[Read] The faces were very, very
important in the Chippendale brand.
318
00:18:06,896 --> 00:18:10,931
♪ Drive me crazy
when your tongue... ♪
319
00:18:10,933 --> 00:18:13,868
[Read] And the way they
identified who they were,
320
00:18:13,870 --> 00:18:18,305
were by putting them in
this lineup of 10 to 15 guys.
321
00:18:20,542 --> 00:18:22,009
Banerjee would always watch it
322
00:18:22,011 --> 00:18:24,512
because the audience applause
323
00:18:24,514 --> 00:18:26,947
would dictate
who the women really like.
324
00:18:26,949 --> 00:18:28,716
[women screaming]
325
00:18:28,718 --> 00:18:30,751
Banerjee from that
would select them
326
00:18:30,753 --> 00:18:34,155
to go on to a photo-shoot
with the photographers
327
00:18:34,157 --> 00:18:38,092
for potential calendar work,
greeting cards, posters.
328
00:18:39,594 --> 00:18:41,395
So if you were a face
329
00:18:41,397 --> 00:18:43,831
or a spokesperson for the brand,
330
00:18:43,833 --> 00:18:46,500
Steve went out of his way
to be nicer to you,
331
00:18:46,502 --> 00:18:49,436
because you meant more
to him monetarily.
332
00:18:51,373 --> 00:18:52,473
No.
333
00:18:53,808 --> 00:18:56,443
Well, I was never a face.
334
00:18:57,879 --> 00:18:59,213
I was a body part.
335
00:19:00,415 --> 00:19:02,449
I did body part shots.
336
00:19:03,418 --> 00:19:04,885
I do group shots.
337
00:19:07,022 --> 00:19:09,924
One time Steve Banerjee
made it very clear,
338
00:19:09,926 --> 00:19:11,625
he pretty much let me know,
339
00:19:11,627 --> 00:19:14,795
"You are a very good
performer, Read,
340
00:19:14,797 --> 00:19:16,864
but you're not a looker."
341
00:19:18,667 --> 00:19:20,634
You just kind of
take that and you go,
342
00:19:20,636 --> 00:19:23,003
"All right. Well, Steve,
thank you very much."
343
00:19:23,672 --> 00:19:26,073
So, I was not a face.
344
00:19:26,075 --> 00:19:28,776
And Mr. November
is Dan Peterson.
345
00:19:28,778 --> 00:19:30,578
[women cheering]
346
00:19:30,580 --> 00:19:32,646
Steve did ask me
if I would do the calendar,
347
00:19:32,648 --> 00:19:34,815
and I was all gung ho,
348
00:19:34,817 --> 00:19:36,250
I mean, I'd never been
in a calendar,
349
00:19:36,252 --> 00:19:37,785
I'd never been
photographed, period.
350
00:19:37,787 --> 00:19:40,454
I don't know if you can see
this but you're, you do have...
351
00:19:41,122 --> 00:19:42,323
We have clothes.
352
00:19:42,325 --> 00:19:43,924
Yes, you do have
some clothing on
353
00:19:43,926 --> 00:19:45,626
so you're not
completely in the buff.
354
00:19:45,628 --> 00:19:47,394
[Dan] Being in the
calendar was great,
355
00:19:47,396 --> 00:19:48,896
but once I was on the cover,
356
00:19:48,898 --> 00:19:50,598
that's where things
sort of exploded.
357
00:19:50,600 --> 00:19:54,301
That's where everything sort
of became a little more real.
358
00:19:55,437 --> 00:19:58,072
["Take On Me" playing]
359
00:19:58,074 --> 00:20:00,608
[Roger] The first Chippendales
calendar came out in 1981.
360
00:20:03,278 --> 00:20:06,247
The first production
was like 100,000,
361
00:20:06,249 --> 00:20:09,450
but the following year,
we went to half a million,
362
00:20:09,452 --> 00:20:12,486
and then from there on
we went to a million.
363
00:20:12,488 --> 00:20:15,556
[man] The Chippendales are
famous not only for their sexy dancing,
364
00:20:15,558 --> 00:20:17,558
but for what has become
one of the hottest
365
00:20:17,560 --> 00:20:20,027
and best-selling
calendars every year.
366
00:20:20,029 --> 00:20:24,565
[Roger] Steve's idea was to
spread the name as fast as possible,
367
00:20:24,567 --> 00:20:28,335
and through the calendars
it was simple.
368
00:20:28,337 --> 00:20:31,071
[Dan] We went to events
when there was 10,000 people
369
00:20:31,073 --> 00:20:33,941
flooding a mall, waiting
to get calendar signs.
370
00:20:33,943 --> 00:20:36,443
This is really the biggest
crowd we've ever had.
371
00:20:36,445 --> 00:20:38,479
We expected hundreds,
not thousands.
372
00:20:38,481 --> 00:20:40,547
♪ ...another day
to find you... ♪
373
00:20:41,549 --> 00:20:43,984
[Roger] And then
Steve got more creative
374
00:20:43,986 --> 00:20:46,487
and started selling everything.
375
00:20:46,489 --> 00:20:49,123
[woman] They're part of a
multimillion dollar enterprise,
376
00:20:49,125 --> 00:20:51,292
which include:
sexy exercise tapes,
377
00:20:51,294 --> 00:20:53,460
sexy lingerie, sexy jeans,
378
00:20:53,462 --> 00:20:56,330
sexy calendars
and even sexy coffee cups.
379
00:20:56,332 --> 00:20:58,799
I brought something for you
to use in bed every night.
380
00:20:58,801 --> 00:21:00,601
- Oh!
- [audience cheering]
381
00:21:03,605 --> 00:21:04,972
[Roger]
And the more we sold...
382
00:21:04,974 --> 00:21:06,840
Yes, he's cute.
383
00:21:06,842 --> 00:21:08,976
[Roger] ...the more
Chippendales got known.
384
00:21:08,978 --> 00:21:11,045
Here they are, the most
exciting guys in America,
385
00:21:11,047 --> 00:21:13,213
it's Chippendales.
386
00:21:13,215 --> 00:21:17,184
[Candace] In the 1980s
Chippendales was so popular
387
00:21:17,186 --> 00:21:19,753
that we didn't have
to seek out publicity.
388
00:21:19,755 --> 00:21:20,988
Excuse me.
389
00:21:20,990 --> 00:21:22,756
[laughter]
390
00:21:25,393 --> 00:21:27,094
[Candace] We were
in the magazines.
391
00:21:28,396 --> 00:21:30,097
Major motion pictures.
392
00:21:30,099 --> 00:21:31,231
Gentlemen.
393
00:21:31,233 --> 00:21:33,701
Chippendales became iconic.
394
00:21:33,703 --> 00:21:36,036
♪ Take me on ♪
395
00:21:36,038 --> 00:21:38,372
♪ Take on me ♪
396
00:21:38,374 --> 00:21:40,708
The fact this multimillion
dollar organization
397
00:21:40,710 --> 00:21:42,242
is continuing to expand
398
00:21:42,244 --> 00:21:44,578
shows that Chippendale
thinks that male stripping
399
00:21:44,580 --> 00:21:46,980
is still big business.
400
00:21:46,982 --> 00:21:49,216
Money was coming
from all different directions.
401
00:21:50,218 --> 00:21:53,987
Coming from a family
who didn't have money.
402
00:21:53,989 --> 00:21:56,423
I didn't know
how to handle money.
403
00:22:00,729 --> 00:22:04,164
And I was hoping that Nancy
was better than me,
404
00:22:04,166 --> 00:22:06,233
but she wasn't good
with money either.
405
00:22:06,235 --> 00:22:07,501
[Michael laughs]
406
00:22:07,503 --> 00:22:10,270
So people always ask me,
"How much money did you make?"
407
00:22:10,272 --> 00:22:12,072
I said, "A little less
than I spent."
408
00:22:12,074 --> 00:22:15,309
Pecs on Parade,
the Chippendales Dancers.
409
00:22:15,311 --> 00:22:17,177
[all cheering]
410
00:22:24,652 --> 00:22:26,420
[Bruce]
The money was rolling.
411
00:22:30,258 --> 00:22:34,228
And Steve used to tell me
he was making so much money
412
00:22:34,230 --> 00:22:36,797
there's not enough dirt
in his backyard to bury it.
413
00:22:37,632 --> 00:22:39,366
We'll be right back.
414
00:22:50,912 --> 00:22:52,813
[Eric] Steve knew
we had a phenomenon,
415
00:22:54,115 --> 00:22:56,049
he would say to me,
416
00:22:56,051 --> 00:22:58,552
"Things like this
don't come like, you know,
417
00:22:58,554 --> 00:23:00,621
in everyone's lifetime.
418
00:23:00,623 --> 00:23:02,990
You're lucky if you get
like one Chippendales,"
419
00:23:02,992 --> 00:23:04,691
he knew he had a gold mine.
420
00:23:06,861 --> 00:23:08,362
And it wasn't
just about the money,
421
00:23:08,364 --> 00:23:11,165
it was like about
the success of building it.
422
00:23:15,703 --> 00:23:18,839
Unfortunately, other people
tried to dip their hand,
423
00:23:18,841 --> 00:23:21,508
and take credit away from him.
424
00:23:22,310 --> 00:23:24,311
That became a huge problem.
425
00:23:34,656 --> 00:23:36,023
Name, Michael Rapp.
426
00:23:36,025 --> 00:23:38,525
Age, 27.
Height, 6'3".
427
00:23:38,527 --> 00:23:41,094
Hair, brown.
Eyes, green.
428
00:23:41,096 --> 00:23:42,296
Perfect?
429
00:23:44,499 --> 00:23:46,066
I try my best.
430
00:23:46,068 --> 00:23:49,369
[reporter] Perfect or not, Michael
obviously knows how to work an audience.
431
00:23:51,940 --> 00:23:53,574
[Michael] When I did
the perfect man,
432
00:23:53,576 --> 00:23:55,642
my ultimate goal
433
00:23:55,644 --> 00:23:59,613
was to take you
on a sexual journey.
434
00:23:59,615 --> 00:24:01,682
I'm the perfect man,
but yet, you know,
435
00:24:01,684 --> 00:24:03,417
I'm wild, I'm lustful,
436
00:24:03,419 --> 00:24:05,319
I'm going to take
my six foot four body
437
00:24:05,321 --> 00:24:07,254
and I'm going
to engulf you in man.
438
00:24:09,457 --> 00:24:12,593
I'm just about sex,
I was made for sex.
439
00:24:15,597 --> 00:24:17,564
I want you to feel lust.
440
00:24:18,867 --> 00:24:21,468
I want you to lust me
as much as I lust you.
441
00:24:27,342 --> 00:24:29,943
So, you know, as New York
is trying to build up,
442
00:24:30,678 --> 00:24:33,547
my reputation and my persona
443
00:24:34,082 --> 00:24:35,015
keeps growing.
444
00:24:39,254 --> 00:24:41,054
I mean, I'm the king
of New York.
445
00:24:43,858 --> 00:24:45,526
This belongs to me.
446
00:24:51,399 --> 00:24:52,866
[Nancy]
In the beginning,
447
00:24:52,868 --> 00:24:55,102
it felt good
being married to him.
448
00:24:57,272 --> 00:24:59,373
I mean, he was
the star of the show.
449
00:25:00,208 --> 00:25:04,611
It just made life
seem really special.
450
00:25:06,080 --> 00:25:08,549
Many times,
women would say to me,
451
00:25:08,551 --> 00:25:10,150
"Oh, you're so lucky."
452
00:25:10,152 --> 00:25:12,920
But I was starting
to not feel lucky,
453
00:25:14,322 --> 00:25:17,958
because after a while,
there are always women
454
00:25:17,960 --> 00:25:21,295
trying to be my friend,
to get to him.
455
00:25:22,263 --> 00:25:26,066
And that, you know,
became a part
456
00:25:26,068 --> 00:25:28,535
where you didn't
trust every woman
457
00:25:28,537 --> 00:25:30,003
who was trying
to be your friend.
458
00:25:34,576 --> 00:25:38,145
That brought a little
insecurity in me.
459
00:25:38,147 --> 00:25:41,081
[Michael]
I'm doing a close-up, ma'am.
460
00:25:41,083 --> 00:25:43,483
[Nancy] As a woman,
that can be a little,
461
00:25:44,152 --> 00:25:45,419
a little worrisome.
462
00:25:48,656 --> 00:25:51,925
But he treated me
like I was a princess,
463
00:25:51,927 --> 00:25:53,460
like very special.
464
00:25:54,762 --> 00:25:55,996
It felt like...
465
00:25:56,998 --> 00:25:58,832
just I could totally trust him.
466
00:26:04,939 --> 00:26:06,873
[announcer] He is the
founder, the creator,
467
00:26:06,875 --> 00:26:09,343
he is Mr. Chippendale.
I'd like to welcome back
468
00:26:09,345 --> 00:26:12,279
the one and only, give a round
of applause for Nick De Noia.
469
00:26:12,281 --> 00:26:14,081
[crowd cheering]
470
00:26:16,351 --> 00:26:19,386
[Eric] Nick De Noia
loved media coverage.
471
00:26:21,522 --> 00:26:24,157
It's like, the energy
was the Wizard of Oz,
472
00:26:24,159 --> 00:26:25,826
the guy behind the curtain.
473
00:26:25,828 --> 00:26:28,362
But De Noia
was just a media whore.
474
00:26:28,364 --> 00:26:30,097
Sitting next to me, the founder,
475
00:26:30,099 --> 00:26:33,467
the director of the Chippendales,
Nick De Noia, and also...
476
00:26:33,469 --> 00:26:35,769
Nick was always doing
interviews for Chippendales,
477
00:26:35,771 --> 00:26:38,105
he was trying to become
the face of Chippendales.
478
00:26:38,107 --> 00:26:40,340
We want every woman
to bring her mother back,
479
00:26:40,342 --> 00:26:41,975
and her daughter back,
480
00:26:41,977 --> 00:26:44,711
and we want to have grandma
out there, you know.
481
00:26:44,713 --> 00:26:47,047
[Nick] Grandma? I don't
know if you can see it,
482
00:26:47,049 --> 00:26:49,416
but we have a nun in
the audience, look at this.
483
00:26:51,152 --> 00:26:53,820
Nick had this gift
of gab, and language
484
00:26:53,822 --> 00:26:56,523
that Steve did not,
Steve stuttered, he stuttered.
485
00:26:56,525 --> 00:27:00,160
They're all kind of like
very good looking guys
486
00:27:00,162 --> 00:27:02,195
that will be
very [stutters] attractive
487
00:27:02,197 --> 00:27:04,264
for our female clientele.
488
00:27:04,266 --> 00:27:08,502
Steve was a very quiet
person, he was private,
489
00:27:08,504 --> 00:27:11,705
and he wasn't as
charismatic as Nick De Noia.
490
00:27:12,940 --> 00:27:14,841
Nick was much more vibrant,
491
00:27:14,843 --> 00:27:18,712
much more gregarious,
much more articulate.
492
00:27:18,714 --> 00:27:21,915
We men have had our sensual
entertainment on stage
493
00:27:21,917 --> 00:27:23,116
the last 10,000 years.
494
00:27:23,118 --> 00:27:25,085
You women can finally say,
"We have it now."
495
00:27:25,087 --> 00:27:26,053
[woman] Right.
496
00:27:26,055 --> 00:27:28,055
[man]
That's why he's so popular.
497
00:27:28,057 --> 00:27:30,123
Nick is getting
all the publicity.
498
00:27:30,125 --> 00:27:31,525
What do you say, ladies?
499
00:27:31,527 --> 00:27:33,727
Would you like to see
these guys one more time?
500
00:27:33,729 --> 00:27:37,097
And he was touted as
the creator of Chippendales
501
00:27:37,099 --> 00:27:39,166
and the force
behind Chippendales.
502
00:27:44,906 --> 00:27:47,674
Our top PR firm here in L.A.
503
00:27:47,676 --> 00:27:50,711
was trying to get Banerjee
more interviews,
504
00:27:50,713 --> 00:27:52,913
so that he could
start, you know,
505
00:27:52,915 --> 00:27:55,816
owning the authorship
of his company.
506
00:27:55,818 --> 00:27:58,518
But the problem was,
he was terrified
507
00:27:58,520 --> 00:27:59,886
of being in front of the camera.
508
00:28:02,490 --> 00:28:04,591
Finally, this PR agency
in L.A. convinced him.
509
00:28:04,593 --> 00:28:08,061
"Look, you got to start to feel
comfortable getting on television."
510
00:28:08,063 --> 00:28:10,997
So they did a mock interview.
511
00:28:10,999 --> 00:28:12,833
[interviewer speaking]
512
00:28:35,690 --> 00:28:37,124
[Eric]
You could tell right off
513
00:28:37,126 --> 00:28:39,259
that Banerjee
does not have the chops.
514
00:28:39,261 --> 00:28:41,394
Not even the modicum of chops
515
00:28:41,396 --> 00:28:44,698
to be on any television at all.
516
00:29:05,453 --> 00:29:08,088
[Eric] It was horrible,
couldn't market himself.
517
00:29:08,090 --> 00:29:09,523
He could market Chippendales,
518
00:29:09,525 --> 00:29:11,191
but he couldn't market
Steve Banerjee.
519
00:29:23,204 --> 00:29:25,672
[Eric] Banerjee looked
at it once and that was it.
520
00:29:25,674 --> 00:29:27,674
He was too afraid
to look at it again.
521
00:29:30,711 --> 00:29:32,846
I think it'd be fun, Nick,
for you to describe
522
00:29:32,848 --> 00:29:35,749
what goes on in the nightclub
where the Chippendales are.
523
00:29:35,751 --> 00:29:37,217
You've never seen anything,
524
00:29:37,219 --> 00:29:39,419
till you see a roomful
of female inhibitions
525
00:29:39,421 --> 00:29:41,121
go down the tubes all at once.
526
00:29:41,123 --> 00:29:43,089
[all laughing]
527
00:29:43,091 --> 00:29:46,827
[Bruce] Steve didn't like all the
attention that Nick was getting,
528
00:29:46,829 --> 00:29:48,728
and there was
an inherent conflict
529
00:29:48,730 --> 00:29:50,564
as to the two men's goals,
530
00:29:51,332 --> 00:29:53,400
both of whom wanted
to be the chief.
531
00:29:57,505 --> 00:29:59,673
[Read]
It was always a challenge
532
00:29:59,675 --> 00:30:01,975
when you're working
at the Chippendale club
533
00:30:01,977 --> 00:30:04,177
when Nick and Steve
would be there
534
00:30:04,179 --> 00:30:05,545
at the same time,
535
00:30:05,547 --> 00:30:08,815
because it was
always confrontational.
536
00:30:08,817 --> 00:30:11,117
It was like
a big pissing contest.
537
00:30:12,520 --> 00:30:14,087
Nick was the show.
538
00:30:14,089 --> 00:30:17,057
So Nick was more about
the Academy Award,
539
00:30:17,059 --> 00:30:19,759
and Steve Banerjee was more
about the box office.
540
00:30:20,995 --> 00:30:22,629
And a lot of times
when he was trying
541
00:30:22,631 --> 00:30:24,831
to get a new face in,
or a new body in,
542
00:30:24,833 --> 00:30:27,234
Steve would move them
into the lineup,
543
00:30:27,236 --> 00:30:31,371
and the guys would be so
static, and stiff and couldn't move.
544
00:30:31,373 --> 00:30:33,673
Back, back.
545
00:30:34,775 --> 00:30:36,643
Move that thing!
546
00:30:36,645 --> 00:30:39,112
Nick would go, "No,
I'm not putting that guy,
547
00:30:39,114 --> 00:30:41,781
he has no talent.
He can't walk and chew gum."
548
00:30:43,384 --> 00:30:46,152
And Steve would go,
"No, I want him in the show.
549
00:30:46,154 --> 00:30:49,322
He's good looking, you know, the
women love him, put him in the show."
550
00:30:49,324 --> 00:30:52,659
And then they're arguing over,
you know, "It's my show,
551
00:30:52,661 --> 00:30:54,494
it's my club, it's my show,"
552
00:30:54,496 --> 00:30:57,864
and Nick would constantly
argue over with Steve
553
00:30:57,866 --> 00:31:02,135
in front of the cast, his
management, his employees.
554
00:31:02,670 --> 00:31:05,472
And I think over time
555
00:31:05,474 --> 00:31:08,408
that began to fester
in Banerjee.
556
00:31:10,111 --> 00:31:14,281
[Eric] Thing about Banerjee
was he was easy to intimidate
557
00:31:14,283 --> 00:31:16,549
because he can't
speak that well,
558
00:31:16,551 --> 00:31:18,785
so he can't throw back
a fast retort,
559
00:31:18,787 --> 00:31:21,721
and people behind his back
would call him an idiot,
560
00:31:21,723 --> 00:31:23,723
make fun of the way
he would talk.
561
00:31:23,725 --> 00:31:26,126
But Nick's fast with his mouth.
562
00:31:26,128 --> 00:31:28,261
He could be
aggressive physically,
563
00:31:28,263 --> 00:31:30,997
and he didn't mind
just tearing into Banerjee
564
00:31:30,999 --> 00:31:33,633
or anybody that got in
his way. He was a bully.
565
00:31:33,635 --> 00:31:35,368
Nick, take it away.
566
00:31:37,905 --> 00:31:39,806
You know...
567
00:31:39,808 --> 00:31:44,744
Men have always had their
sexual fantasies fulfilled on stage.
568
00:31:44,746 --> 00:31:46,713
So we've got 10,000 years,
569
00:31:46,715 --> 00:31:48,481
that we're trying
to make up for.
570
00:31:48,483 --> 00:31:50,450
[Michael] People were
showing him respect,
571
00:31:50,452 --> 00:31:52,953
and calling him the King
of Chippendales, you know,
572
00:31:52,955 --> 00:31:57,257
he was the creator of this,
you know, phenomena.
573
00:31:58,993 --> 00:32:01,661
And I could see changes in him.
574
00:32:01,663 --> 00:32:04,798
Do you guys have any other
occupation besides Chippendale?
575
00:32:04,800 --> 00:32:06,199
Well, an acting career,
576
00:32:06,201 --> 00:32:08,868
and I myself, I'm into modeling.
577
00:32:08,870 --> 00:32:10,437
- Besides Chippendales.
- [Nick] Oh, yeah,
578
00:32:10,439 --> 00:32:13,373
we have school teachers,
an engineer.
579
00:32:13,375 --> 00:32:16,509
[Michael] I saw him
stepping every time,
580
00:32:16,511 --> 00:32:18,478
more and more into
the front of the camera
581
00:32:18,480 --> 00:32:20,480
instead of just
letting us go on.
582
00:32:20,482 --> 00:32:22,716
What does the job pay?
583
00:32:22,718 --> 00:32:24,684
[Michael] You make
a high average living.
584
00:32:24,686 --> 00:32:27,287
It's varies, it depends
when a guy starts,
585
00:32:27,289 --> 00:32:30,457
he starts at the lowest rung
of the ladder...
586
00:32:30,459 --> 00:32:31,992
[Michael]
It had to be him.
587
00:32:31,994 --> 00:32:35,061
"These are my boys,
this is my creation."
588
00:32:35,063 --> 00:32:36,663
[announcer] Let me ask
you about these characters,
589
00:32:36,665 --> 00:32:38,965
where do the ideas
for your acts come from?
590
00:32:38,967 --> 00:32:40,834
-Usually...
-[announcer] You're not letting
591
00:32:40,836 --> 00:32:43,370
the Chippendale speak,
can these guys speak?
592
00:32:43,372 --> 00:32:46,706
[Michael] I realized this
isn't the same Nick De Noia
593
00:32:46,708 --> 00:32:48,241
that I knew in L.A.
594
00:32:49,910 --> 00:32:51,845
Now this was a guy who thought
595
00:32:51,847 --> 00:32:53,847
he was in control of everything.
596
00:32:56,150 --> 00:33:00,186
And he was taking that power,
and turned it on the people
597
00:33:00,188 --> 00:33:02,956
who had actually put him
there, like Steve Banerjee.
598
00:33:05,760 --> 00:33:09,295
Nick was taking control away
from Steve little by little.
599
00:33:10,097 --> 00:33:11,564
He was the front man,
600
00:33:11,566 --> 00:33:13,199
and Steve had taken a backseat.
601
00:33:13,201 --> 00:33:15,568
[Nick] What I see is the
most important entertainment
602
00:33:15,570 --> 00:33:17,203
in the world for women.
603
00:33:17,205 --> 00:33:18,905
Women have never had
this before.
604
00:33:22,576 --> 00:33:24,611
[Michael] Nick had
to take the adulation
605
00:33:24,613 --> 00:33:27,814
for what Steve Banerjee created.
606
00:33:27,816 --> 00:33:29,249
"This is my creation."
607
00:33:42,029 --> 00:33:44,030
[man] This administration
is determined
608
00:33:44,032 --> 00:33:47,133
to make all-out war
against the evil people
609
00:33:47,135 --> 00:33:48,735
who use drugs, and pornography
610
00:33:48,737 --> 00:33:52,372
to prey on our families
and on our loved ones.
611
00:33:52,374 --> 00:33:54,741
I believe there has been
and continues to be
612
00:33:54,743 --> 00:33:57,310
a great hunger in America
613
00:33:57,312 --> 00:33:59,446
for a moral
and spiritual revival...
614
00:33:59,448 --> 00:34:02,115
- [music playing]
- All of you, with me.
615
00:34:02,117 --> 00:34:07,420
At a time in this country
when modesty, decency
616
00:34:07,422 --> 00:34:10,690
were just an accepted
principle of the American lifestyle.
617
00:34:10,692 --> 00:34:14,394
♪ Well, I was born
an original sinner ♪
618
00:34:14,396 --> 00:34:17,964
♪ I was borne
from original sin ♪
619
00:34:17,966 --> 00:34:20,133
♪ And if I had
a dollar bill ♪
620
00:34:20,135 --> 00:34:23,036
[Bruce] By the mid-80s, we
become such a huge presence
621
00:34:23,038 --> 00:34:24,571
in popular culture.
622
00:34:24,573 --> 00:34:27,707
Then we started getting
some backlash from people
623
00:34:27,709 --> 00:34:30,243
who didn't like some
of the societal changes
624
00:34:30,245 --> 00:34:32,645
that Chippendales
may have caused.
625
00:34:32,647 --> 00:34:34,747
[man] Let's get a call.
Are you there? Hello.
626
00:34:34,749 --> 00:34:36,349
[woman speaking]
627
00:34:47,628 --> 00:34:49,896
[all laughing]
628
00:34:49,898 --> 00:34:52,932
I understand that people have
their values and morals,
629
00:34:52,934 --> 00:34:55,235
and they will read into it
what they want to read into,
630
00:34:55,237 --> 00:34:56,803
you can't change
everybody's mind.
631
00:34:56,805 --> 00:34:58,771
You're gonna leave, right?
632
00:34:58,773 --> 00:35:00,373
- Yes.
- Because...
633
00:35:00,375 --> 00:35:02,342
Well, it's just not my thing.
634
00:35:02,344 --> 00:35:06,212
Well, if a few
of the women get together
635
00:35:06,214 --> 00:35:08,148
and have a few giggles,
who is hurt?
636
00:35:08,150 --> 00:35:09,782
I didn't know what was on today,
637
00:35:09,784 --> 00:35:12,018
- or I wouldn't have...
- You're really gonna leave?
638
00:35:12,020 --> 00:35:13,086
I'm leaving.
639
00:35:15,823 --> 00:35:18,625
I think that
what people were thinking
640
00:35:18,627 --> 00:35:21,060
was that this was a strip thing
641
00:35:21,062 --> 00:35:23,696
that was going
to change the morals
642
00:35:23,698 --> 00:35:25,832
and values of these housewives,
643
00:35:25,834 --> 00:35:27,667
and women across America.
644
00:35:27,669 --> 00:35:30,003
Are you ladies ready
to get wild?
645
00:35:30,005 --> 00:35:33,173
- Yeah!
- Yeah!
646
00:35:33,175 --> 00:35:35,708
Were the morals
and values skewed a bit
647
00:35:35,710 --> 00:35:37,043
when someone came to the club?
648
00:35:37,045 --> 00:35:39,012
Yeah, they were.
649
00:35:39,014 --> 00:35:41,714
Did I think it was going to
change the morality of the country?
650
00:35:41,716 --> 00:35:43,049
No.
651
00:35:43,051 --> 00:35:45,752
My talking point always was,
you don't have to go.
652
00:35:45,754 --> 00:35:47,320
You don't have to go
to the club, right?
653
00:35:47,322 --> 00:35:49,389
You don't have to go buy
a calendar if it offends you.
654
00:35:50,624 --> 00:35:53,026
Anyone ever questioned
the fact that, you know,
655
00:35:53,028 --> 00:35:54,928
what you're doing
might be a little...
656
00:35:54,930 --> 00:35:57,564
Well, it is different,
let's be honest, huh?
657
00:35:57,566 --> 00:35:59,532
Yeah, you always can question
one way or the other,
658
00:35:59,534 --> 00:36:00,934
but if you came down
to the club,
659
00:36:00,936 --> 00:36:03,136
you can see how it's
set up, and you'll enjoy it,
660
00:36:03,138 --> 00:36:04,404
so you're all invited.
661
00:36:05,539 --> 00:36:06,706
[Dan]
But at some point,
662
00:36:06,708 --> 00:36:08,675
I noticed that when I went
on the talk shows,
663
00:36:08,677 --> 00:36:11,177
there was somebody religious
at the talk show.
664
00:36:11,179 --> 00:36:14,013
There was somebody
there either inside
665
00:36:14,015 --> 00:36:17,917
or outside protesting
what we were doing,
666
00:36:17,919 --> 00:36:20,386
and that's sort of where
everything started to turn.
667
00:36:20,388 --> 00:36:23,423
One woman calls on, how
can you put this junk on the air?
668
00:36:23,425 --> 00:36:25,425
She said, the Bible says
that man's body
669
00:36:25,427 --> 00:36:27,260
is this and that
and I'm... really...
670
00:36:28,729 --> 00:36:32,932
[Bruce] The evangelical communities
were underwhelmed for sure.
671
00:36:32,934 --> 00:36:35,535
They didn't like us,
we didn't care.
672
00:36:35,537 --> 00:36:37,503
Satan is The Great Deceiver,
673
00:36:37,505 --> 00:36:40,073
and he is the one that
is trying to deceive you
674
00:36:40,075 --> 00:36:42,909
into believing
it's wonderful and good.
675
00:36:42,911 --> 00:36:45,245
[Bruce] We weren't really
concerned about all that
676
00:36:45,247 --> 00:36:47,947
until it was closer
to home here in L.A.
677
00:36:49,650 --> 00:36:51,284
[sirens wailing]
678
00:36:52,886 --> 00:36:54,754
[reporter] In the early
hours of this morning
679
00:36:54,756 --> 00:36:56,422
yet another popular nightclub
680
00:36:56,424 --> 00:36:58,424
has been the latest
establishment in Los Angeles
681
00:36:58,426 --> 00:37:00,126
to be targeted and firebombed.
682
00:37:01,528 --> 00:37:04,097
[Bruce] Several nightclub
in Hollywood
683
00:37:04,099 --> 00:37:07,400
had started putting on nights
that feature male dancers.
684
00:37:09,436 --> 00:37:11,871
Some of these clubs
started becoming
685
00:37:11,873 --> 00:37:14,374
heavily vandalized
or firebombed.
686
00:37:17,077 --> 00:37:20,847
Some people obviously didn't like
the idea of men stripping for women.
687
00:37:30,824 --> 00:37:34,494
Steve was concerned because he
thought that we might be a victim.
688
00:37:35,996 --> 00:37:38,398
So he beefed up security
at the club.
689
00:37:39,333 --> 00:37:41,567
[man] All right,
do you want to see more?
690
00:37:41,569 --> 00:37:43,436
[crowd cheering]
691
00:37:48,575 --> 00:37:50,510
[Bruce] But despite
the fire bombings,
692
00:37:50,512 --> 00:37:53,479
and all the noise being made
by the religious groups,
693
00:37:54,315 --> 00:37:56,282
we were doing extremely well.
694
00:37:59,386 --> 00:38:01,821
However, during
that period of time,
695
00:38:01,823 --> 00:38:06,159
Steve and Nick's relationship
had gone into the toilet.
696
00:38:08,762 --> 00:38:11,397
My job was to keep
motivating both of them
697
00:38:11,399 --> 00:38:14,367
going forward and keeping
the partnership together.
698
00:38:16,103 --> 00:38:18,838
But they wouldn't talk
to each other anymore.
699
00:38:22,443 --> 00:38:25,678
It was sad, it was discouraging,
700
00:38:25,680 --> 00:38:27,413
it was frustrating.
701
00:38:28,415 --> 00:38:30,249
The modern term is toxic.
702
00:38:32,619 --> 00:38:33,920
And in the end,
703
00:38:35,322 --> 00:38:37,290
Steve threw Nick out
in New York.
704
00:38:40,794 --> 00:38:44,497
[announcer] Joining me right
now is the man who conceptualizes,
705
00:38:44,499 --> 00:38:46,766
and choreographs
a lot of the acts
706
00:38:46,768 --> 00:38:48,468
that you've been
seeing this morning.
707
00:38:48,470 --> 00:38:49,969
His name is Steve Merritt,
708
00:38:49,971 --> 00:38:52,372
and please welcome him
to People are Talking.
709
00:38:52,374 --> 00:38:54,941
- Hello, Steve.
- Hello, Steve.
710
00:38:54,943 --> 00:38:58,244
[Candace] Steve Banerjee
hired a new choreographer,
711
00:38:58,246 --> 00:39:01,748
Steve Merritt,
to create and choreograph
712
00:39:01,750 --> 00:39:05,418
a brand new show for Los
Angeles, and for New York.
713
00:39:05,420 --> 00:39:07,086
[upbeat music playing]
714
00:39:11,158 --> 00:39:13,926
[announcer] In 1979,
Chippendales arrive in L.A.
715
00:39:13,928 --> 00:39:15,695
In 1983 they arrive in New York.
716
00:39:15,697 --> 00:39:18,564
Now, 1987 you've got the
welcome to your fantasy show
717
00:39:18,566 --> 00:39:21,100
in New York City,
and you're striving
718
00:39:21,102 --> 00:39:23,069
to create and achieve
a new image
719
00:39:23,071 --> 00:39:25,037
for the Chippendales.
What is the new image?
720
00:39:25,039 --> 00:39:26,739
Well, I'm dealing
with the sensuality,
721
00:39:26,741 --> 00:39:29,275
I'm not dealing
with bump and grind,
722
00:39:29,277 --> 00:39:31,544
you know, sexuality.
We're doing sensuality.
723
00:39:31,546 --> 00:39:34,113
Steve Merritt changed
all the elements
724
00:39:34,115 --> 00:39:35,615
that Nick had instituted.
725
00:39:36,884 --> 00:39:39,819
Nick's characters, gone.
726
00:39:39,821 --> 00:39:42,588
All interaction
with the audience, gone.
727
00:39:43,690 --> 00:39:46,225
Nick was really, really angry.
728
00:39:49,696 --> 00:39:51,597
[Eric] I was sitting
in manager's office one day
729
00:39:51,599 --> 00:39:54,033
and De Noia just blows
into the office,
730
00:39:54,035 --> 00:39:57,937
like a vampire
and accuses Banerjee,
731
00:39:57,939 --> 00:39:59,539
in this accusing voice like,
732
00:39:59,541 --> 00:40:02,442
"What are you doing
with my fucking show?"
733
00:40:02,444 --> 00:40:05,778
And that's when Banerjee was
like, "Your, your, your show?
734
00:40:05,780 --> 00:40:07,947
It's my, my fucking..."
735
00:40:07,949 --> 00:40:10,716
And he couldn't get it out,
and couldn't express himself.
736
00:40:11,752 --> 00:40:14,821
Nick would take everything
to the 10th level
737
00:40:14,823 --> 00:40:17,824
of extreme anger
if you crossed him.
738
00:40:17,826 --> 00:40:20,193
He would say, you know,
"Fuck you off, bro.
739
00:40:20,195 --> 00:40:21,294
Don't fuck with me."
740
00:40:24,198 --> 00:40:27,200
In essence,
Steve Banerjee thought
741
00:40:27,202 --> 00:40:31,237
that if he can isolate Nick
away from New York and L.A.,
742
00:40:31,239 --> 00:40:32,738
then Nick would fade away.
743
00:40:32,740 --> 00:40:34,106
Hello?
744
00:40:34,108 --> 00:40:36,342
[Eric]
But Nick had other ideas.
745
00:40:36,344 --> 00:40:38,110
Here to do something
very special
746
00:40:38,112 --> 00:40:39,512
on this section of the show,
747
00:40:39,514 --> 00:40:42,048
and to help us, I'd like you
to meet Nick De Noia.
748
00:40:42,050 --> 00:40:44,550
Nick is the producer
and director of Chippendale.
749
00:40:44,552 --> 00:40:46,052
He's the guy
that hires the guys.
750
00:40:46,054 --> 00:40:47,854
[crowd cheering]
751
00:40:47,856 --> 00:40:49,355
[Eric] But the napkin deal
752
00:40:49,357 --> 00:40:52,458
that Steve and Nick
worked out, said,
753
00:40:52,460 --> 00:40:56,929
if Nick successfully
brought us to a New York club
754
00:40:56,931 --> 00:40:59,298
then Nick would have
the exclusive license
755
00:40:59,300 --> 00:41:01,400
to take Chippendales on tour.
756
00:41:02,636 --> 00:41:04,937
Nick, tell them what you
just said during the break.
757
00:41:04,939 --> 00:41:07,073
We're on tour
for the first time.
758
00:41:07,075 --> 00:41:08,641
[crowd cheering]
759
00:41:09,543 --> 00:41:11,544
[Eric] So, Steve
was stuck with Nick.
760
00:41:12,546 --> 00:41:14,080
[Nick] And so, What we saw
761
00:41:14,082 --> 00:41:16,249
was so funny is that
our club in New York,
762
00:41:16,251 --> 00:41:18,251
women are flying in
from Chicago,
763
00:41:18,253 --> 00:41:20,319
and Boston and St. Louis,
we finally said,
764
00:41:20,321 --> 00:41:22,989
"Let's take it on the road,
let's bring it to the women."
765
00:41:22,991 --> 00:41:24,390
So we're starting now.
766
00:41:24,392 --> 00:41:26,192
[crowd cheering]
767
00:41:26,194 --> 00:41:30,062
So, Banerjee had Los Angeles
and the New York club,
768
00:41:30,064 --> 00:41:31,797
and Nick had to go out
on the road.
769
00:41:35,335 --> 00:41:38,070
So, on tour, we billed ourselves
770
00:41:38,072 --> 00:41:40,907
as the original Chippendales,
771
00:41:40,909 --> 00:41:44,510
while New York and Los Angeles
remained the Chippendales.
772
00:41:46,513 --> 00:41:49,482
Business arrangements
were fairly simple.
773
00:41:49,484 --> 00:41:53,653
The venue would keep the bar,
and after expenses,
774
00:41:53,655 --> 00:41:56,689
Nick and Steve,
split the ticket sales.
775
00:41:56,691 --> 00:41:58,524
I thought it was a fair deal.
776
00:41:58,526 --> 00:42:00,660
- What time? Eight o'clock.
- Doors open at six,
777
00:42:00,662 --> 00:42:03,162
that's a lot of fun.
Come early.
778
00:42:03,164 --> 00:42:05,164
[Candace] There's no
question that the tour
779
00:42:05,166 --> 00:42:07,333
was an immense success.
780
00:42:07,335 --> 00:42:11,537
The Los Angeles club
held 250 to 300,
781
00:42:11,539 --> 00:42:15,608
New York held about 550 to 600.
782
00:42:15,610 --> 00:42:19,745
However, on the road, we
were playing to crowds of 2,000.
783
00:42:21,048 --> 00:42:24,083
Every single city we
went to, we were sold out
784
00:42:24,085 --> 00:42:27,320
100% of the time.
785
00:42:27,322 --> 00:42:31,724
[Bruce] As we started receiving
money from Nick for the tour,
786
00:42:31,726 --> 00:42:34,527
the dollars
were exceeding the profits
787
00:42:34,529 --> 00:42:37,029
that either of our fixed venues.
788
00:42:37,831 --> 00:42:39,699
That frustrated Steve.
789
00:42:41,902 --> 00:42:44,270
But when he signed
the napkin deal,
790
00:42:44,272 --> 00:42:46,706
he gave away half of his rights
791
00:42:46,708 --> 00:42:50,076
in a touring show
in return for New York.
792
00:42:51,612 --> 00:42:54,547
He had no conception
about how valuable
793
00:42:54,549 --> 00:42:57,750
those rights
would become someday.
794
00:42:57,752 --> 00:43:02,121
And when he saw
how much 50% equaled
795
00:43:02,123 --> 00:43:04,624
he began to think
he was suckered by Nick.
796
00:43:04,626 --> 00:43:06,359
Has anybody seen our show?
797
00:43:07,427 --> 00:43:09,595
What are the rest
of you waiting for?
798
00:43:09,597 --> 00:43:11,831
Come on out, we're having
a ball out there.
799
00:43:14,167 --> 00:43:16,369
De Noia hammered
down at the right time.
800
00:43:16,371 --> 00:43:18,838
Got this fucking napkin
agreement signed.
801
00:43:19,640 --> 00:43:21,240
I mean, an agreement on a napkin
802
00:43:21,242 --> 00:43:23,943
to give away a piece
of his company for touring.
803
00:43:23,945 --> 00:43:25,778
It's the most
unconscionable thing for him
804
00:43:25,780 --> 00:43:29,382
to let this guy, legally
take part of his company away
805
00:43:29,384 --> 00:43:31,617
and make millions of dollars.
806
00:43:33,820 --> 00:43:37,423
[Candace] On the road,
Nick was to keep track
807
00:43:37,425 --> 00:43:40,426
of the number
of tickets that we sold.
808
00:43:41,461 --> 00:43:44,630
Half of the proceeds
after expenses
809
00:43:44,632 --> 00:43:46,766
were to be sent back
to Banerjee.
810
00:43:47,467 --> 00:43:49,769
But Steve didn't trust Nick.
811
00:43:49,771 --> 00:43:51,337
So what Banerjee got,
812
00:43:51,339 --> 00:43:53,305
he didn't think was
the right amount.
813
00:43:56,410 --> 00:43:59,679
Nick felt that
he solely was behind
814
00:43:59,681 --> 00:44:02,848
the immense success
of Chippendales.
815
00:44:02,850 --> 00:44:06,652
But still, he had
to give up half of his door
816
00:44:06,654 --> 00:44:08,387
to see Banerjee.
817
00:44:08,389 --> 00:44:09,488
Why?
818
00:44:09,490 --> 00:44:11,524
Because Nick's using
the word Chippendales,
819
00:44:11,526 --> 00:44:13,959
and Steve owns the rights
to that name.
820
00:44:13,961 --> 00:44:17,596
It just added to the animosity
between the two of them.
821
00:44:18,999 --> 00:44:22,735
Steve was telling him
you're a cheater and a thief.
822
00:44:23,704 --> 00:44:25,971
And it got to the point
where he not only
823
00:44:25,973 --> 00:44:27,773
didn't need Banerjee anymore,
824
00:44:27,775 --> 00:44:30,042
he didn't want to be
around Banerjee anymore.
825
00:44:40,353 --> 00:44:42,321
[sirens wailing]
826
00:44:51,431 --> 00:44:53,099
- [phone beeps]
- [woman speaking]
827
00:44:54,267 --> 00:44:55,601
[man speaking]
828
00:45:21,394 --> 00:45:24,163
- [man] Tonight...
- [woman] The male strip club Chippendales
829
00:45:24,165 --> 00:45:28,167
- is the victim of a...
- [woman 2] The large caliber gun, perhaps a .45.
830
00:45:28,169 --> 00:45:30,402
-[man 2] He was shot in the face.
-There was no sign...
831
00:45:30,404 --> 00:45:32,471
[woman 4] No signs
of robbery, or struggle.
67047
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