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Would you like to inspect the original subtitles? These are the user uploaded subtitles that are being translated: 1 00:00:11,120 --> 00:00:12,854 [crowd cheering] 2 00:00:16,059 --> 00:00:18,093 [Nick] Women go to see a strip show. 3 00:00:18,095 --> 00:00:19,961 As soon as a woman takes off her bra, 4 00:00:19,963 --> 00:00:22,064 we're dirty-minded little boys. 5 00:00:22,066 --> 00:00:24,132 With women it's not that. They'll get turned on 6 00:00:24,134 --> 00:00:26,468 by a man but they have to know that personality. 7 00:00:32,008 --> 00:00:34,142 That's why our guys are not sex objects. 8 00:00:34,844 --> 00:00:36,244 We can't have sex objects, 9 00:00:36,246 --> 00:00:38,113 we have that total human beings, 10 00:00:38,115 --> 00:00:39,781 or the night doesn't work. 11 00:00:41,184 --> 00:00:44,252 [Bruce] Nick De Noia first came into my life 12 00:00:44,254 --> 00:00:47,189 when I was introduced to Nick by Steve. 13 00:00:47,191 --> 00:00:48,924 [Nick] What the hell are you doing? 14 00:00:48,926 --> 00:00:50,926 Nick was an accomplished choreographer. 15 00:00:50,928 --> 00:00:52,928 You know, about two weeks now I've telling you, 16 00:00:52,930 --> 00:00:55,730 damn it, Bob, this is slow. 17 00:00:55,732 --> 00:00:58,834 [Bruce] He understood who we were. 18 00:00:58,836 --> 00:01:01,803 And he certainly had the charisma necessary 19 00:01:01,805 --> 00:01:03,939 to fund a sexy brand. 20 00:01:03,941 --> 00:01:05,607 [Nick] There's a big audience out there, 21 00:01:05,609 --> 00:01:07,409 let's figure out what the women want. 22 00:01:07,411 --> 00:01:08,543 And let's give it to them. 23 00:01:08,545 --> 00:01:11,580 - [man] What do the women want? - You got me. 24 00:01:11,582 --> 00:01:15,417 [Bruce] Steve was convinced it was time to expand to New York. 25 00:01:15,419 --> 00:01:17,052 Nick was a New Yorker, 26 00:01:17,054 --> 00:01:19,921 he had the connections in New York, it seemed perfect. 27 00:01:19,923 --> 00:01:24,926 Please welcome Pecs on Parade, The Chippendale Dancers. 28 00:01:24,928 --> 00:01:28,663 [Bruce] And then Steve told me that he and Nick 29 00:01:28,665 --> 00:01:32,234 had written on a napkin a deal that said 30 00:01:32,236 --> 00:01:35,370 if Nick found us a New York club, 31 00:01:35,372 --> 00:01:37,539 then Nick would have the license 32 00:01:37,541 --> 00:01:40,909 to take Chippendales on tour forever. 33 00:01:43,746 --> 00:01:46,515 But when Steve signed that deal, 34 00:01:46,517 --> 00:01:49,684 he had no conception about how valuable 35 00:01:49,686 --> 00:01:52,087 those rights would become someday. 36 00:01:52,855 --> 00:01:54,723 [women screaming] 37 00:01:55,958 --> 00:01:59,361 That agreement led to a lot of trouble. 38 00:01:59,363 --> 00:02:02,297 Give a round of applause to Nick De Noia. 39 00:02:02,299 --> 00:02:04,833 [woman x] There was no love lost between the two of them. 40 00:02:04,835 --> 00:02:06,201 They clashed plenty. 41 00:02:06,203 --> 00:02:08,837 [Bruce] And that agreement is what led 42 00:02:11,107 --> 00:02:13,842 to the demise of Chippendales as I knew it. 43 00:02:14,477 --> 00:02:15,744 [man speaking] 44 00:02:36,832 --> 00:02:38,433 [cheerful music playing] 45 00:02:40,803 --> 00:02:42,804 [man] What do you want him to do? 46 00:02:42,806 --> 00:02:44,573 [women] Take it off! 47 00:02:44,575 --> 00:02:48,310 [woman] It's no secret they're popular, and they're in demand. 48 00:02:49,612 --> 00:02:52,147 The Los Angeles Ladies Only club 49 00:02:52,149 --> 00:02:55,417 has been so well received, they'll soon open in New York, 50 00:02:55,419 --> 00:02:59,087 and then Director Nick De Noia hopes to move them on to Paris. 51 00:02:59,089 --> 00:03:00,789 Enjoy yourself. 52 00:03:00,791 --> 00:03:03,291 [Nick] It seems to me that New York is capital 53 00:03:03,293 --> 00:03:04,926 of all kinds of entertainment. 54 00:03:04,928 --> 00:03:06,561 The one thing they didn't have 55 00:03:06,563 --> 00:03:08,797 was super entertainment for ladies only. 56 00:03:13,502 --> 00:03:17,906 The napkin deal required Nick to find us a New York club. 57 00:03:19,709 --> 00:03:22,844 He went out, he found a club by the name of Maggie 58 00:03:22,846 --> 00:03:25,680 at 61st in 1st in New York, 59 00:03:25,682 --> 00:03:28,750 who would be interested in hosting us. 60 00:03:30,253 --> 00:03:33,755 Steve was beyond himself, he was excited. 61 00:03:34,390 --> 00:03:36,258 New York was huge for him. 62 00:03:38,194 --> 00:03:42,264 Being a success in New York would put us on the map. 63 00:03:42,266 --> 00:03:46,635 We would control the two largest cities in the United States 64 00:03:46,637 --> 00:03:49,237 and our brand would be unbeatable. 65 00:03:51,073 --> 00:03:53,074 But before we can open in New York... 66 00:03:59,649 --> 00:04:02,117 Nick had a lot of AM 88work to do here in L.A. 67 00:04:02,119 --> 00:04:03,918 [cheerful music playing] 68 00:04:08,924 --> 00:04:11,393 I don't think there are any men in America 69 00:04:11,395 --> 00:04:13,161 that have better jobs than you. 70 00:04:13,163 --> 00:04:16,698 When Nick started working with us in L.A., 71 00:04:16,700 --> 00:04:20,702 he brought more dancing, more lighting, 72 00:04:20,704 --> 00:04:24,372 more wardrobe, more ensemble dancers. 73 00:04:27,143 --> 00:04:29,411 It was like Chippendales on steroids. 74 00:04:33,082 --> 00:04:37,419 Now we had cues, we had marks that we had to remember, 75 00:04:37,421 --> 00:04:39,954 lighting cues, music cues. 76 00:04:40,723 --> 00:04:43,091 And if you weren't on that mark, 77 00:04:43,093 --> 00:04:44,592 he would really get mad. 78 00:04:44,594 --> 00:04:48,196 Get the light up, in time! Thank you. 79 00:04:48,198 --> 00:04:49,898 Good morning. 80 00:04:49,900 --> 00:04:51,833 Nick was not an easy guy to work with. 81 00:04:51,835 --> 00:04:54,035 I mean, he really tried to beat me down 82 00:04:54,037 --> 00:04:55,503 to see if I would stand up to him. 83 00:04:55,505 --> 00:04:56,671 Boom, boom, harder. 84 00:04:56,673 --> 00:04:58,206 No, that one's got to be straight across, 85 00:04:58,208 --> 00:04:59,908 it's got to be strong, do it again. 86 00:04:59,910 --> 00:05:02,610 Boom, boom. Thank you, nice eye. 87 00:05:02,612 --> 00:05:04,846 [Michael] He was always striving for perfection, 88 00:05:04,848 --> 00:05:07,916 but never getting it, and you see him 89 00:05:07,918 --> 00:05:10,952 turning a lot of people negative who just didn't like him. 90 00:05:10,954 --> 00:05:13,188 I'm easy. As I say to them, 91 00:05:13,190 --> 00:05:17,625 "Gentlemen, if you give me what I want, I'm a sweetheart. 92 00:05:17,627 --> 00:05:19,194 The only time you have trouble with me 93 00:05:19,196 --> 00:05:21,529 is when you make me break your back." 94 00:05:22,998 --> 00:05:25,233 [Eric] Nick took himself way too seriously. 95 00:05:25,235 --> 00:05:26,501 He had to make a scene, 96 00:05:26,503 --> 00:05:28,837 he was a big diva, lot of drama. 97 00:05:28,839 --> 00:05:32,140 He'd just like get in your face over stupid shit, 98 00:05:32,142 --> 00:05:34,409 just so that he could be the A-dog. 99 00:05:34,411 --> 00:05:37,345 And he liked to, you know get on these dancers, like, 100 00:05:37,347 --> 00:05:39,914 you know, they were his little bitches, and, 101 00:05:39,916 --> 00:05:43,218 "Yeah, no, don't do that, I'm telling you..." like, 102 00:05:43,220 --> 00:05:46,755 we're not doing Cats here, you know, or Hamilton. 103 00:05:46,757 --> 00:05:49,391 It's a fucking burlesque show for women. 104 00:05:51,060 --> 00:05:52,427 And most of them are so fucking drunk 105 00:05:52,429 --> 00:05:54,629 they don't care how these guys are dancing. 106 00:05:56,198 --> 00:06:00,568 You do that turn, and it's like I have a bowl of tropical fish. 107 00:06:00,570 --> 00:06:02,170 That's the amount of sensuality 108 00:06:02,172 --> 00:06:04,105 that I just felt from you guys, like this. 109 00:06:04,107 --> 00:06:06,674 I'm sure you're going to interview some people that idolize him 110 00:06:06,676 --> 00:06:08,376 like some kind of God, like genius. 111 00:06:08,978 --> 00:06:10,211 I mean he was just... 112 00:06:10,213 --> 00:06:11,446 What the hell are you doing? 113 00:06:12,681 --> 00:06:13,982 He was a dick. 114 00:06:13,984 --> 00:06:17,419 He was just a real mouthy dick. 115 00:06:18,921 --> 00:06:22,757 [Candace] It's very true that Nick was an abrasive person. 116 00:06:23,692 --> 00:06:27,429 He was rude at times, and he was pushy. 117 00:06:27,863 --> 00:06:30,165 Dunk! Good morning. 118 00:06:30,167 --> 00:06:33,902 [Candace] But he was an innovator, he was a creator, 119 00:06:33,904 --> 00:06:36,371 a mad passionate-intense man 120 00:06:37,006 --> 00:06:38,306 who knew what he wanted, 121 00:06:38,308 --> 00:06:41,042 and he wasn't going to settle for anything less. 122 00:06:41,044 --> 00:06:42,877 [Nick] The eighties is the decade 123 00:06:42,879 --> 00:06:45,380 of the male sex symbol once again, 124 00:06:45,382 --> 00:06:47,982 and the breeding ground is here. 125 00:06:47,984 --> 00:06:51,352 [Candace] He didn't want just the best show in New York, 126 00:06:51,354 --> 00:06:55,256 he wanted to be the best of the biggest show in New York. 127 00:06:55,258 --> 00:06:56,925 You are God's gift to womankind 128 00:06:56,927 --> 00:06:58,293 except that if they had that way, 129 00:06:58,295 --> 00:06:59,727 they'd destroy you and get rid of you 130 00:06:59,729 --> 00:07:01,362 on the face of the earth, remember that. 131 00:07:05,901 --> 00:07:08,069 [Candace] Nick was from New York City, 132 00:07:08,071 --> 00:07:11,039 but he had a lovely house in Los Angeles, 133 00:07:11,041 --> 00:07:13,608 and I would go over there often to work with him 134 00:07:13,610 --> 00:07:16,010 on this new script for New York. 135 00:07:17,947 --> 00:07:20,114 We worked together almost every day. 136 00:07:21,350 --> 00:07:23,785 He was a very focused person. 137 00:07:24,920 --> 00:07:27,622 And he was high energy, and he was hyper, 138 00:07:27,624 --> 00:07:29,691 he's like those big blob toys 139 00:07:29,693 --> 00:07:31,192 and you pull the plug and they go... 140 00:07:32,094 --> 00:07:34,095 Like this as the air is coming out. 141 00:07:35,564 --> 00:07:40,034 Nick had that ability to make you think 142 00:07:40,036 --> 00:07:42,337 that you were the only other person in the room. 143 00:07:45,741 --> 00:07:48,309 [Michael] I've been working for the club maybe a few months, 144 00:07:48,311 --> 00:07:50,211 I had a taste of being on stage. 145 00:07:50,213 --> 00:07:52,847 I had danced a couple of times folded in with people. 146 00:07:52,849 --> 00:07:54,415 If somebody should get sick, you know, 147 00:07:54,417 --> 00:07:57,418 I would always be the filler, but it's not, you know, 148 00:07:57,420 --> 00:08:00,054 not a number. I'm just a standby. 149 00:08:02,658 --> 00:08:05,093 One night Nick comes to me after the show, 150 00:08:05,095 --> 00:08:07,996 and very quiet takes me aside and says, 151 00:08:07,998 --> 00:08:10,732 "Mike, this is the first script of the new show, 152 00:08:10,734 --> 00:08:12,467 tell me what you think about it." 153 00:08:12,469 --> 00:08:14,736 So now I'm feeling pretty good, like, "Wow", 154 00:08:14,738 --> 00:08:17,872 the director of the show, you know, wants me to read the script. 155 00:08:19,041 --> 00:08:21,843 So I'm reading it, there's a barbarian, 156 00:08:21,845 --> 00:08:23,878 there's this politician, 157 00:08:23,880 --> 00:08:27,181 but then it comes across the perfect man. 158 00:08:27,183 --> 00:08:28,483 So I read it. 159 00:08:28,485 --> 00:08:30,685 "Wow, that's a great, I hadn't had... it's a great one." 160 00:08:30,687 --> 00:08:34,389 And he goes, "Michael, we're gonna go to New York. 161 00:08:34,391 --> 00:08:37,458 We're going to open the biggest show Chippendales has ever had. 162 00:08:37,460 --> 00:08:39,360 And this character, the perfect man, 163 00:08:39,362 --> 00:08:42,163 he's going to be the most important number of this, 164 00:08:42,165 --> 00:08:44,332 the one I built the whole show around", 165 00:08:44,867 --> 00:08:46,301 and he told me, 166 00:08:46,303 --> 00:08:49,203 "You got the job, you're going to be the perfect man." 167 00:08:50,139 --> 00:08:51,940 So the next thing I know I said, 168 00:08:51,942 --> 00:08:53,908 "All right, give me a ticket." 169 00:08:55,144 --> 00:08:58,246 ["Everybody wants to rule the world" playing] 170 00:08:59,815 --> 00:09:03,551 [Nancy] Michael and I moved to New York in September of 1983. 171 00:09:06,255 --> 00:09:07,388 Oh my God! 172 00:09:07,390 --> 00:09:09,824 To see New York City from the road. 173 00:09:12,761 --> 00:09:14,395 I felt like I was in a movie. 174 00:09:14,397 --> 00:09:18,666 ♪ Welcome to your life ♪ 175 00:09:18,668 --> 00:09:21,336 We were starting this adventure together. 176 00:09:21,338 --> 00:09:23,738 It was just beyond exciting, 177 00:09:23,740 --> 00:09:25,440 I can still feel those feelings 178 00:09:25,442 --> 00:09:27,875 thinking back to that day. 179 00:09:27,877 --> 00:09:29,911 [Michael] I'm this kid from East L.A. 180 00:09:29,913 --> 00:09:32,080 and all of a sudden I'm in the middle of New York. 181 00:09:32,082 --> 00:09:34,549 And I just kept thinking, "You made it!" 182 00:09:34,551 --> 00:09:36,584 There is that song, If you make it in Ney York, 183 00:09:36,586 --> 00:09:38,853 you can make it anywhere. That's how I felt. 184 00:09:38,855 --> 00:09:43,358 ♪ Everybody wants to rule the world ♪ 185 00:09:43,360 --> 00:09:45,360 [Michael] Every time I turned on the TV there was, 186 00:09:45,362 --> 00:09:47,462 "Chippendales is coming to New York City." 187 00:09:48,597 --> 00:09:50,765 We're told, there's a lot of chirping 188 00:09:50,767 --> 00:09:52,867 about the opening of Chippendales tonight. 189 00:09:52,869 --> 00:09:55,837 It's a new night club designed to delight women, 190 00:09:55,839 --> 00:09:57,572 featuring male performers. 191 00:09:57,574 --> 00:10:00,008 I mean, we were on every news channel, 192 00:10:00,010 --> 00:10:01,876 and in the morning talk show. 193 00:10:01,878 --> 00:10:03,845 At Chippendales we go down to a G string. 194 00:10:03,847 --> 00:10:05,913 We like to leave a little bit to the imagination. 195 00:10:05,915 --> 00:10:07,749 I think it's a little bit more fun that way. 196 00:10:09,351 --> 00:10:11,753 We were just the buzz of the whole city, 197 00:10:12,988 --> 00:10:16,391 which was also, you know, a bit overwhelming. 198 00:10:17,326 --> 00:10:18,626 Should be quite a show. 199 00:10:21,230 --> 00:10:22,764 [sirens wailing] 200 00:10:41,283 --> 00:10:43,351 [Nancy] I was nervous for him, 201 00:10:43,353 --> 00:10:47,422 because this show was a whole different level of a show. 202 00:10:50,159 --> 00:10:52,660 And Michael was the star. 203 00:10:54,730 --> 00:10:57,098 [announcer speaking] 204 00:10:58,801 --> 00:11:02,203 I was backstage, getting ready to go on stretching, rehearsing, 205 00:11:02,205 --> 00:11:04,572 and the place was packed 206 00:11:05,574 --> 00:11:07,375 all the way up, every seat was filled. 207 00:11:08,811 --> 00:11:11,145 I was scared shitless. 208 00:11:11,147 --> 00:11:13,114 And when those lights went down, you know, 209 00:11:13,116 --> 00:11:15,750 for the first time, I can remember thinking, 210 00:11:15,752 --> 00:11:17,719 "Okay, Michael, here it goes. 211 00:11:19,021 --> 00:11:20,188 [exhales deeply] 212 00:11:21,023 --> 00:11:22,256 [heart pounding] 213 00:11:22,258 --> 00:11:23,524 This is it." 214 00:11:24,359 --> 00:11:26,661 [interviewer speaking] 215 00:11:27,529 --> 00:11:28,796 No. 216 00:11:37,606 --> 00:11:39,107 You got to be kidding me. 217 00:11:39,109 --> 00:11:41,109 No, I have no idea. 218 00:11:42,311 --> 00:11:44,479 ["The Kid is Hot Tonight" playing] 219 00:11:53,756 --> 00:11:55,289 [women screaming] 220 00:11:57,659 --> 00:12:01,329 [Nancy] It was just really exciting to watch women scream 221 00:12:01,331 --> 00:12:03,464 and be crazy over him. 222 00:12:08,170 --> 00:12:10,738 [Nancy] Seeing him in that perfect man number. 223 00:12:14,209 --> 00:12:16,677 Yeah, it just made me feel proud. 224 00:12:19,281 --> 00:12:21,082 "Yeah, that's my man," no? 225 00:12:22,851 --> 00:12:24,552 I remember walking down. 226 00:12:25,821 --> 00:12:27,188 Going down the stage, yeah. 227 00:12:30,292 --> 00:12:33,227 [Candace] The expectation, the energy, 228 00:12:33,229 --> 00:12:35,997 everything that went into preparing 229 00:12:35,999 --> 00:12:38,900 for this opening night culminated, 230 00:12:38,902 --> 00:12:42,703 and I'm surprised that the building 231 00:12:42,705 --> 00:12:44,672 didn't fall down around our ears, 232 00:12:44,674 --> 00:12:46,707 the noise level was so high. 233 00:12:47,676 --> 00:12:51,078 ♪ The kid is hot tonight ♪ 234 00:12:51,080 --> 00:12:53,080 ♪ Whoa so hot... ♪ 235 00:12:53,082 --> 00:12:54,682 [Candace] And it's just all 236 00:12:56,051 --> 00:12:57,118 perfect. 237 00:13:01,089 --> 00:13:02,890 [women cheering] 238 00:13:14,303 --> 00:13:16,571 [Bruce] New York was an immediate success. 239 00:13:18,473 --> 00:13:20,675 Steve felt he was king of the world. 240 00:13:24,112 --> 00:13:26,948 Chippendales became unsinkable at that point. 241 00:13:26,950 --> 00:13:28,816 [women cheering] 242 00:13:32,421 --> 00:13:34,589 The bad things were yet to happen. 243 00:13:40,863 --> 00:13:45,266 [Nancy] Warm 80 degrees here in New York City. 244 00:13:45,268 --> 00:13:48,236 [Michael] Within three months, we felt New York was our home. 245 00:13:48,238 --> 00:13:50,371 [Nancy] This is our backyard. 246 00:13:50,373 --> 00:13:52,540 Michael is barbecuing hamburgers. 247 00:13:52,542 --> 00:13:55,543 Everything was just clicking for me 248 00:13:55,545 --> 00:13:58,946 as far as Chippendales in New York was concerned. 249 00:14:01,650 --> 00:14:05,086 [Nancy] We lived on at 81st on the East Side for a while. 250 00:14:08,123 --> 00:14:09,790 It just seemed like... 251 00:14:11,293 --> 00:14:13,995 this is where we belong. 252 00:14:18,533 --> 00:14:23,304 Our son was born March 27th, 1984. 253 00:14:25,340 --> 00:14:27,108 Peekaboo! 254 00:14:27,110 --> 00:14:28,376 Peekaboo! 255 00:14:29,711 --> 00:14:32,446 We named him Bo Christopher Rapp. 256 00:14:34,483 --> 00:14:37,351 It just felt like we were going to be a family now 257 00:14:37,353 --> 00:14:40,154 and, you know, this is forever. 258 00:14:41,957 --> 00:14:44,725 You know your family film. 259 00:14:44,727 --> 00:14:47,061 When you're young you think those things 260 00:14:48,497 --> 00:14:52,400 until things start to go down a darker road. 261 00:14:54,102 --> 00:14:56,671 [woman] You're trying to project a fantasy. 262 00:14:56,673 --> 00:15:00,341 Constant fantasies from a female point of view. 263 00:15:00,343 --> 00:15:03,311 It's definitely... We are Disneyland for ladies. 264 00:15:03,313 --> 00:15:06,447 Finally women demanded their right to express that they like men. 265 00:15:07,382 --> 00:15:08,983 [Eric] Nick De Noia. 266 00:15:08,985 --> 00:15:12,153 Yes, he had this little wedge of Chippendales, 267 00:15:12,155 --> 00:15:15,990 which was in New York, and needed an interesting fun show to be at. 268 00:15:15,992 --> 00:15:17,758 But that wasn't Chippendales. 269 00:15:17,760 --> 00:15:19,927 Chippendales is a bigger idea than that, 270 00:15:19,929 --> 00:15:22,129 and Banerjee understood that. 271 00:15:22,131 --> 00:15:25,366 I mean, he had a fucking amazing ability 272 00:15:25,368 --> 00:15:30,071 to see how he could take this hack strip club idea, 273 00:15:30,906 --> 00:15:34,041 and build it into something really big. 274 00:15:34,043 --> 00:15:35,910 [interviewer speaking] 275 00:15:53,729 --> 00:15:55,363 [Eric] He totally did the nightclub 276 00:15:55,365 --> 00:15:58,666 as a laboratory of experimentation, 277 00:15:58,668 --> 00:16:01,969 and I think the one thing you can admire about me 278 00:16:01,971 --> 00:16:03,804 was that I tried really hard to experiment 279 00:16:03,806 --> 00:16:07,408 with different things, different concepts, or promotional ideas. 280 00:16:07,410 --> 00:16:09,110 So I became a creative director, 281 00:16:09,112 --> 00:16:12,480 by, you know, working hard at just finding better ways 282 00:16:12,482 --> 00:16:15,449 to get Chippendales out there in the mainstream level. 283 00:16:24,026 --> 00:16:26,293 [Eric] He understood brand building 284 00:16:26,295 --> 00:16:28,095 without having to go to college to do it 285 00:16:28,097 --> 00:16:29,697 and that's just fucking amazing. 286 00:16:29,699 --> 00:16:31,899 I mean, he was actually, 287 00:16:31,901 --> 00:16:34,235 it's gonna sound crazy to a lot of people listening to this, 288 00:16:34,237 --> 00:16:38,572 but he was actually like the Steve Jobs of sexuality for women. 289 00:16:41,777 --> 00:16:42,643 [chuckles] 290 00:16:42,645 --> 00:16:44,745 [cheering music playing] 291 00:16:48,183 --> 00:16:51,152 All he thought about was making Chippendales a bigger name, 292 00:16:51,154 --> 00:16:53,554 because he knew there was a way to make more money out of it. 293 00:16:53,556 --> 00:16:55,156 Wait, these are respectable women, 294 00:16:55,158 --> 00:16:56,957 you don't want to see these kind of things. 295 00:16:56,959 --> 00:16:58,259 [cheering] 296 00:16:59,327 --> 00:17:00,528 I guess I was wrong. 297 00:17:01,096 --> 00:17:02,396 [women screaming] 298 00:17:03,965 --> 00:17:07,935 [Eric] He studied, morning, noon, and night his market. 299 00:17:07,937 --> 00:17:10,871 It just, it was his porn. 300 00:17:11,973 --> 00:17:13,674 [Dan] He was always researching, 301 00:17:13,676 --> 00:17:15,776 trying to see how he can implement Chippendales 302 00:17:15,778 --> 00:17:17,344 into the trends, into the fashion. 303 00:17:17,979 --> 00:17:19,213 Guys stopped shaving. 304 00:17:19,215 --> 00:17:22,583 See? They had the little stubble from Miami Vice. 305 00:17:22,585 --> 00:17:25,486 There was a time when everybody slicked their hair back. 306 00:17:25,488 --> 00:17:28,122 There was a time when people tried growing mustaches, 307 00:17:28,124 --> 00:17:30,524 like Tom Selleck in Magnum P.I. 308 00:17:30,526 --> 00:17:33,961 And there was a time when everyone was clean cut short hair. 309 00:17:33,963 --> 00:17:35,830 Banerjee was trying to imitate 310 00:17:35,832 --> 00:17:39,300 what he would see working in mainstream America, 311 00:17:39,302 --> 00:17:42,436 and he would mimic that in the calendars, 312 00:17:42,438 --> 00:17:44,238 or in ads that we would do. 313 00:17:45,740 --> 00:17:50,211 And the people that he picked for models or dancers 314 00:17:50,213 --> 00:17:51,545 were all based on their face. 315 00:17:53,014 --> 00:17:55,816 ♪ You're looking straight at me ♪ 316 00:17:57,519 --> 00:18:02,323 ♪ I'm in a poster hanging on your wall, baby... ♪ 317 00:18:02,325 --> 00:18:06,894 [Read] The faces were very, very important in the Chippendale brand. 318 00:18:06,896 --> 00:18:10,931 ♪ Drive me crazy when your tongue... ♪ 319 00:18:10,933 --> 00:18:13,868 [Read] And the way they identified who they were, 320 00:18:13,870 --> 00:18:18,305 were by putting them in this lineup of 10 to 15 guys. 321 00:18:20,542 --> 00:18:22,009 Banerjee would always watch it 322 00:18:22,011 --> 00:18:24,512 because the audience applause 323 00:18:24,514 --> 00:18:26,947 would dictate who the women really like. 324 00:18:26,949 --> 00:18:28,716 [women screaming] 325 00:18:28,718 --> 00:18:30,751 Banerjee from that would select them 326 00:18:30,753 --> 00:18:34,155 to go on to a photo-shoot with the photographers 327 00:18:34,157 --> 00:18:38,092 for potential calendar work, greeting cards, posters. 328 00:18:39,594 --> 00:18:41,395 So if you were a face 329 00:18:41,397 --> 00:18:43,831 or a spokesperson for the brand, 330 00:18:43,833 --> 00:18:46,500 Steve went out of his way to be nicer to you, 331 00:18:46,502 --> 00:18:49,436 because you meant more to him monetarily. 332 00:18:51,373 --> 00:18:52,473 No. 333 00:18:53,808 --> 00:18:56,443 Well, I was never a face. 334 00:18:57,879 --> 00:18:59,213 I was a body part. 335 00:19:00,415 --> 00:19:02,449 I did body part shots. 336 00:19:03,418 --> 00:19:04,885 I do group shots. 337 00:19:07,022 --> 00:19:09,924 One time Steve Banerjee made it very clear, 338 00:19:09,926 --> 00:19:11,625 he pretty much let me know, 339 00:19:11,627 --> 00:19:14,795 "You are a very good performer, Read, 340 00:19:14,797 --> 00:19:16,864 but you're not a looker." 341 00:19:18,667 --> 00:19:20,634 You just kind of take that and you go, 342 00:19:20,636 --> 00:19:23,003 "All right. Well, Steve, thank you very much." 343 00:19:23,672 --> 00:19:26,073 So, I was not a face. 344 00:19:26,075 --> 00:19:28,776 And Mr. November is Dan Peterson. 345 00:19:28,778 --> 00:19:30,578 [women cheering] 346 00:19:30,580 --> 00:19:32,646 Steve did ask me if I would do the calendar, 347 00:19:32,648 --> 00:19:34,815 and I was all gung ho, 348 00:19:34,817 --> 00:19:36,250 I mean, I'd never been in a calendar, 349 00:19:36,252 --> 00:19:37,785 I'd never been photographed, period. 350 00:19:37,787 --> 00:19:40,454 I don't know if you can see this but you're, you do have... 351 00:19:41,122 --> 00:19:42,323 We have clothes. 352 00:19:42,325 --> 00:19:43,924 Yes, you do have some clothing on 353 00:19:43,926 --> 00:19:45,626 so you're not completely in the buff. 354 00:19:45,628 --> 00:19:47,394 [Dan] Being in the calendar was great, 355 00:19:47,396 --> 00:19:48,896 but once I was on the cover, 356 00:19:48,898 --> 00:19:50,598 that's where things sort of exploded. 357 00:19:50,600 --> 00:19:54,301 That's where everything sort of became a little more real. 358 00:19:55,437 --> 00:19:58,072 ["Take On Me" playing] 359 00:19:58,074 --> 00:20:00,608 [Roger] The first Chippendales calendar came out in 1981. 360 00:20:03,278 --> 00:20:06,247 The first production was like 100,000, 361 00:20:06,249 --> 00:20:09,450 but the following year, we went to half a million, 362 00:20:09,452 --> 00:20:12,486 and then from there on we went to a million. 363 00:20:12,488 --> 00:20:15,556 [man] The Chippendales are famous not only for their sexy dancing, 364 00:20:15,558 --> 00:20:17,558 but for what has become one of the hottest 365 00:20:17,560 --> 00:20:20,027 and best-selling calendars every year. 366 00:20:20,029 --> 00:20:24,565 [Roger] Steve's idea was to spread the name as fast as possible, 367 00:20:24,567 --> 00:20:28,335 and through the calendars it was simple. 368 00:20:28,337 --> 00:20:31,071 [Dan] We went to events when there was 10,000 people 369 00:20:31,073 --> 00:20:33,941 flooding a mall, waiting to get calendar signs. 370 00:20:33,943 --> 00:20:36,443 This is really the biggest crowd we've ever had. 371 00:20:36,445 --> 00:20:38,479 We expected hundreds, not thousands. 372 00:20:38,481 --> 00:20:40,547 ♪ ...another day to find you... ♪ 373 00:20:41,549 --> 00:20:43,984 [Roger] And then Steve got more creative 374 00:20:43,986 --> 00:20:46,487 and started selling everything. 375 00:20:46,489 --> 00:20:49,123 [woman] They're part of a multimillion dollar enterprise, 376 00:20:49,125 --> 00:20:51,292 which include: sexy exercise tapes, 377 00:20:51,294 --> 00:20:53,460 sexy lingerie, sexy jeans, 378 00:20:53,462 --> 00:20:56,330 sexy calendars and even sexy coffee cups. 379 00:20:56,332 --> 00:20:58,799 I brought something for you to use in bed every night. 380 00:20:58,801 --> 00:21:00,601 - Oh! - [audience cheering] 381 00:21:03,605 --> 00:21:04,972 [Roger] And the more we sold... 382 00:21:04,974 --> 00:21:06,840 Yes, he's cute. 383 00:21:06,842 --> 00:21:08,976 [Roger] ...the more Chippendales got known. 384 00:21:08,978 --> 00:21:11,045 Here they are, the most exciting guys in America, 385 00:21:11,047 --> 00:21:13,213 it's Chippendales. 386 00:21:13,215 --> 00:21:17,184 [Candace] In the 1980s Chippendales was so popular 387 00:21:17,186 --> 00:21:19,753 that we didn't have to seek out publicity. 388 00:21:19,755 --> 00:21:20,988 Excuse me. 389 00:21:20,990 --> 00:21:22,756 [laughter] 390 00:21:25,393 --> 00:21:27,094 [Candace] We were in the magazines. 391 00:21:28,396 --> 00:21:30,097 Major motion pictures. 392 00:21:30,099 --> 00:21:31,231 Gentlemen. 393 00:21:31,233 --> 00:21:33,701 Chippendales became iconic. 394 00:21:33,703 --> 00:21:36,036 ♪ Take me on ♪ 395 00:21:36,038 --> 00:21:38,372 ♪ Take on me ♪ 396 00:21:38,374 --> 00:21:40,708 The fact this multimillion dollar organization 397 00:21:40,710 --> 00:21:42,242 is continuing to expand 398 00:21:42,244 --> 00:21:44,578 shows that Chippendale thinks that male stripping 399 00:21:44,580 --> 00:21:46,980 is still big business. 400 00:21:46,982 --> 00:21:49,216 Money was coming from all different directions. 401 00:21:50,218 --> 00:21:53,987 Coming from a family who didn't have money. 402 00:21:53,989 --> 00:21:56,423 I didn't know how to handle money. 403 00:22:00,729 --> 00:22:04,164 And I was hoping that Nancy was better than me, 404 00:22:04,166 --> 00:22:06,233 but she wasn't good with money either. 405 00:22:06,235 --> 00:22:07,501 [Michael laughs] 406 00:22:07,503 --> 00:22:10,270 So people always ask me, "How much money did you make?" 407 00:22:10,272 --> 00:22:12,072 I said, "A little less than I spent." 408 00:22:12,074 --> 00:22:15,309 Pecs on Parade, the Chippendales Dancers. 409 00:22:15,311 --> 00:22:17,177 [all cheering] 410 00:22:24,652 --> 00:22:26,420 [Bruce] The money was rolling. 411 00:22:30,258 --> 00:22:34,228 And Steve used to tell me he was making so much money 412 00:22:34,230 --> 00:22:36,797 there's not enough dirt in his backyard to bury it. 413 00:22:37,632 --> 00:22:39,366 We'll be right back. 414 00:22:50,912 --> 00:22:52,813 [Eric] Steve knew we had a phenomenon, 415 00:22:54,115 --> 00:22:56,049 he would say to me, 416 00:22:56,051 --> 00:22:58,552 "Things like this don't come like, you know, 417 00:22:58,554 --> 00:23:00,621 in everyone's lifetime. 418 00:23:00,623 --> 00:23:02,990 You're lucky if you get like one Chippendales," 419 00:23:02,992 --> 00:23:04,691 he knew he had a gold mine. 420 00:23:06,861 --> 00:23:08,362 And it wasn't just about the money, 421 00:23:08,364 --> 00:23:11,165 it was like about the success of building it. 422 00:23:15,703 --> 00:23:18,839 Unfortunately, other people tried to dip their hand, 423 00:23:18,841 --> 00:23:21,508 and take credit away from him. 424 00:23:22,310 --> 00:23:24,311 That became a huge problem. 425 00:23:34,656 --> 00:23:36,023 Name, Michael Rapp. 426 00:23:36,025 --> 00:23:38,525 Age, 27. Height, 6'3". 427 00:23:38,527 --> 00:23:41,094 Hair, brown. Eyes, green. 428 00:23:41,096 --> 00:23:42,296 Perfect? 429 00:23:44,499 --> 00:23:46,066 I try my best. 430 00:23:46,068 --> 00:23:49,369 [reporter] Perfect or not, Michael obviously knows how to work an audience. 431 00:23:51,940 --> 00:23:53,574 [Michael] When I did the perfect man, 432 00:23:53,576 --> 00:23:55,642 my ultimate goal 433 00:23:55,644 --> 00:23:59,613 was to take you on a sexual journey. 434 00:23:59,615 --> 00:24:01,682 I'm the perfect man, but yet, you know, 435 00:24:01,684 --> 00:24:03,417 I'm wild, I'm lustful, 436 00:24:03,419 --> 00:24:05,319 I'm going to take my six foot four body 437 00:24:05,321 --> 00:24:07,254 and I'm going to engulf you in man. 438 00:24:09,457 --> 00:24:12,593 I'm just about sex, I was made for sex. 439 00:24:15,597 --> 00:24:17,564 I want you to feel lust. 440 00:24:18,867 --> 00:24:21,468 I want you to lust me as much as I lust you. 441 00:24:27,342 --> 00:24:29,943 So, you know, as New York is trying to build up, 442 00:24:30,678 --> 00:24:33,547 my reputation and my persona 443 00:24:34,082 --> 00:24:35,015 keeps growing. 444 00:24:39,254 --> 00:24:41,054 I mean, I'm the king of New York. 445 00:24:43,858 --> 00:24:45,526 This belongs to me. 446 00:24:51,399 --> 00:24:52,866 [Nancy] In the beginning, 447 00:24:52,868 --> 00:24:55,102 it felt good being married to him. 448 00:24:57,272 --> 00:24:59,373 I mean, he was the star of the show. 449 00:25:00,208 --> 00:25:04,611 It just made life seem really special. 450 00:25:06,080 --> 00:25:08,549 Many times, women would say to me, 451 00:25:08,551 --> 00:25:10,150 "Oh, you're so lucky." 452 00:25:10,152 --> 00:25:12,920 But I was starting to not feel lucky, 453 00:25:14,322 --> 00:25:17,958 because after a while, there are always women 454 00:25:17,960 --> 00:25:21,295 trying to be my friend, to get to him. 455 00:25:22,263 --> 00:25:26,066 And that, you know, became a part 456 00:25:26,068 --> 00:25:28,535 where you didn't trust every woman 457 00:25:28,537 --> 00:25:30,003 who was trying to be your friend. 458 00:25:34,576 --> 00:25:38,145 That brought a little insecurity in me. 459 00:25:38,147 --> 00:25:41,081 [Michael] I'm doing a close-up, ma'am. 460 00:25:41,083 --> 00:25:43,483 [Nancy] As a woman, that can be a little, 461 00:25:44,152 --> 00:25:45,419 a little worrisome. 462 00:25:48,656 --> 00:25:51,925 But he treated me like I was a princess, 463 00:25:51,927 --> 00:25:53,460 like very special. 464 00:25:54,762 --> 00:25:55,996 It felt like... 465 00:25:56,998 --> 00:25:58,832 just I could totally trust him. 466 00:26:04,939 --> 00:26:06,873 [announcer] He is the founder, the creator, 467 00:26:06,875 --> 00:26:09,343 he is Mr. Chippendale. I'd like to welcome back 468 00:26:09,345 --> 00:26:12,279 the one and only, give a round of applause for Nick De Noia. 469 00:26:12,281 --> 00:26:14,081 [crowd cheering] 470 00:26:16,351 --> 00:26:19,386 [Eric] Nick De Noia loved media coverage. 471 00:26:21,522 --> 00:26:24,157 It's like, the energy was the Wizard of Oz, 472 00:26:24,159 --> 00:26:25,826 the guy behind the curtain. 473 00:26:25,828 --> 00:26:28,362 But De Noia was just a media whore. 474 00:26:28,364 --> 00:26:30,097 Sitting next to me, the founder, 475 00:26:30,099 --> 00:26:33,467 the director of the Chippendales, Nick De Noia, and also... 476 00:26:33,469 --> 00:26:35,769 Nick was always doing interviews for Chippendales, 477 00:26:35,771 --> 00:26:38,105 he was trying to become the face of Chippendales. 478 00:26:38,107 --> 00:26:40,340 We want every woman to bring her mother back, 479 00:26:40,342 --> 00:26:41,975 and her daughter back, 480 00:26:41,977 --> 00:26:44,711 and we want to have grandma out there, you know. 481 00:26:44,713 --> 00:26:47,047 [Nick] Grandma? I don't know if you can see it, 482 00:26:47,049 --> 00:26:49,416 but we have a nun in the audience, look at this. 483 00:26:51,152 --> 00:26:53,820 Nick had this gift of gab, and language 484 00:26:53,822 --> 00:26:56,523 that Steve did not, Steve stuttered, he stuttered. 485 00:26:56,525 --> 00:27:00,160 They're all kind of like very good looking guys 486 00:27:00,162 --> 00:27:02,195 that will be very [stutters] attractive 487 00:27:02,197 --> 00:27:04,264 for our female clientele. 488 00:27:04,266 --> 00:27:08,502 Steve was a very quiet person, he was private, 489 00:27:08,504 --> 00:27:11,705 and he wasn't as charismatic as Nick De Noia. 490 00:27:12,940 --> 00:27:14,841 Nick was much more vibrant, 491 00:27:14,843 --> 00:27:18,712 much more gregarious, much more articulate. 492 00:27:18,714 --> 00:27:21,915 We men have had our sensual entertainment on stage 493 00:27:21,917 --> 00:27:23,116 the last 10,000 years. 494 00:27:23,118 --> 00:27:25,085 You women can finally say, "We have it now." 495 00:27:25,087 --> 00:27:26,053 [woman] Right. 496 00:27:26,055 --> 00:27:28,055 [man] That's why he's so popular. 497 00:27:28,057 --> 00:27:30,123 Nick is getting all the publicity. 498 00:27:30,125 --> 00:27:31,525 What do you say, ladies? 499 00:27:31,527 --> 00:27:33,727 Would you like to see these guys one more time? 500 00:27:33,729 --> 00:27:37,097 And he was touted as the creator of Chippendales 501 00:27:37,099 --> 00:27:39,166 and the force behind Chippendales. 502 00:27:44,906 --> 00:27:47,674 Our top PR firm here in L.A. 503 00:27:47,676 --> 00:27:50,711 was trying to get Banerjee more interviews, 504 00:27:50,713 --> 00:27:52,913 so that he could start, you know, 505 00:27:52,915 --> 00:27:55,816 owning the authorship of his company. 506 00:27:55,818 --> 00:27:58,518 But the problem was, he was terrified 507 00:27:58,520 --> 00:27:59,886 of being in front of the camera. 508 00:28:02,490 --> 00:28:04,591 Finally, this PR agency in L.A. convinced him. 509 00:28:04,593 --> 00:28:08,061 "Look, you got to start to feel comfortable getting on television." 510 00:28:08,063 --> 00:28:10,997 So they did a mock interview. 511 00:28:10,999 --> 00:28:12,833 [interviewer speaking] 512 00:28:35,690 --> 00:28:37,124 [Eric] You could tell right off 513 00:28:37,126 --> 00:28:39,259 that Banerjee does not have the chops. 514 00:28:39,261 --> 00:28:41,394 Not even the modicum of chops 515 00:28:41,396 --> 00:28:44,698 to be on any television at all. 516 00:29:05,453 --> 00:29:08,088 [Eric] It was horrible, couldn't market himself. 517 00:29:08,090 --> 00:29:09,523 He could market Chippendales, 518 00:29:09,525 --> 00:29:11,191 but he couldn't market Steve Banerjee. 519 00:29:23,204 --> 00:29:25,672 [Eric] Banerjee looked at it once and that was it. 520 00:29:25,674 --> 00:29:27,674 He was too afraid to look at it again. 521 00:29:30,711 --> 00:29:32,846 I think it'd be fun, Nick, for you to describe 522 00:29:32,848 --> 00:29:35,749 what goes on in the nightclub where the Chippendales are. 523 00:29:35,751 --> 00:29:37,217 You've never seen anything, 524 00:29:37,219 --> 00:29:39,419 till you see a roomful of female inhibitions 525 00:29:39,421 --> 00:29:41,121 go down the tubes all at once. 526 00:29:41,123 --> 00:29:43,089 [all laughing] 527 00:29:43,091 --> 00:29:46,827 [Bruce] Steve didn't like all the attention that Nick was getting, 528 00:29:46,829 --> 00:29:48,728 and there was an inherent conflict 529 00:29:48,730 --> 00:29:50,564 as to the two men's goals, 530 00:29:51,332 --> 00:29:53,400 both of whom wanted to be the chief. 531 00:29:57,505 --> 00:29:59,673 [Read] It was always a challenge 532 00:29:59,675 --> 00:30:01,975 when you're working at the Chippendale club 533 00:30:01,977 --> 00:30:04,177 when Nick and Steve would be there 534 00:30:04,179 --> 00:30:05,545 at the same time, 535 00:30:05,547 --> 00:30:08,815 because it was always confrontational. 536 00:30:08,817 --> 00:30:11,117 It was like a big pissing contest. 537 00:30:12,520 --> 00:30:14,087 Nick was the show. 538 00:30:14,089 --> 00:30:17,057 So Nick was more about the Academy Award, 539 00:30:17,059 --> 00:30:19,759 and Steve Banerjee was more about the box office. 540 00:30:20,995 --> 00:30:22,629 And a lot of times when he was trying 541 00:30:22,631 --> 00:30:24,831 to get a new face in, or a new body in, 542 00:30:24,833 --> 00:30:27,234 Steve would move them into the lineup, 543 00:30:27,236 --> 00:30:31,371 and the guys would be so static, and stiff and couldn't move. 544 00:30:31,373 --> 00:30:33,673 Back, back. 545 00:30:34,775 --> 00:30:36,643 Move that thing! 546 00:30:36,645 --> 00:30:39,112 Nick would go, "No, I'm not putting that guy, 547 00:30:39,114 --> 00:30:41,781 he has no talent. He can't walk and chew gum." 548 00:30:43,384 --> 00:30:46,152 And Steve would go, "No, I want him in the show. 549 00:30:46,154 --> 00:30:49,322 He's good looking, you know, the women love him, put him in the show." 550 00:30:49,324 --> 00:30:52,659 And then they're arguing over, you know, "It's my show, 551 00:30:52,661 --> 00:30:54,494 it's my club, it's my show," 552 00:30:54,496 --> 00:30:57,864 and Nick would constantly argue over with Steve 553 00:30:57,866 --> 00:31:02,135 in front of the cast, his management, his employees. 554 00:31:02,670 --> 00:31:05,472 And I think over time 555 00:31:05,474 --> 00:31:08,408 that began to fester in Banerjee. 556 00:31:10,111 --> 00:31:14,281 [Eric] Thing about Banerjee was he was easy to intimidate 557 00:31:14,283 --> 00:31:16,549 because he can't speak that well, 558 00:31:16,551 --> 00:31:18,785 so he can't throw back a fast retort, 559 00:31:18,787 --> 00:31:21,721 and people behind his back would call him an idiot, 560 00:31:21,723 --> 00:31:23,723 make fun of the way he would talk. 561 00:31:23,725 --> 00:31:26,126 But Nick's fast with his mouth. 562 00:31:26,128 --> 00:31:28,261 He could be aggressive physically, 563 00:31:28,263 --> 00:31:30,997 and he didn't mind just tearing into Banerjee 564 00:31:30,999 --> 00:31:33,633 or anybody that got in his way. He was a bully. 565 00:31:33,635 --> 00:31:35,368 Nick, take it away. 566 00:31:37,905 --> 00:31:39,806 You know... 567 00:31:39,808 --> 00:31:44,744 Men have always had their sexual fantasies fulfilled on stage. 568 00:31:44,746 --> 00:31:46,713 So we've got 10,000 years, 569 00:31:46,715 --> 00:31:48,481 that we're trying to make up for. 570 00:31:48,483 --> 00:31:50,450 [Michael] People were showing him respect, 571 00:31:50,452 --> 00:31:52,953 and calling him the King of Chippendales, you know, 572 00:31:52,955 --> 00:31:57,257 he was the creator of this, you know, phenomena. 573 00:31:58,993 --> 00:32:01,661 And I could see changes in him. 574 00:32:01,663 --> 00:32:04,798 Do you guys have any other occupation besides Chippendale? 575 00:32:04,800 --> 00:32:06,199 Well, an acting career, 576 00:32:06,201 --> 00:32:08,868 and I myself, I'm into modeling. 577 00:32:08,870 --> 00:32:10,437 - Besides Chippendales. - [Nick] Oh, yeah, 578 00:32:10,439 --> 00:32:13,373 we have school teachers, an engineer. 579 00:32:13,375 --> 00:32:16,509 [Michael] I saw him stepping every time, 580 00:32:16,511 --> 00:32:18,478 more and more into the front of the camera 581 00:32:18,480 --> 00:32:20,480 instead of just letting us go on. 582 00:32:20,482 --> 00:32:22,716 What does the job pay? 583 00:32:22,718 --> 00:32:24,684 [Michael] You make a high average living. 584 00:32:24,686 --> 00:32:27,287 It's varies, it depends when a guy starts, 585 00:32:27,289 --> 00:32:30,457 he starts at the lowest rung of the ladder... 586 00:32:30,459 --> 00:32:31,992 [Michael] It had to be him. 587 00:32:31,994 --> 00:32:35,061 "These are my boys, this is my creation." 588 00:32:35,063 --> 00:32:36,663 [announcer] Let me ask you about these characters, 589 00:32:36,665 --> 00:32:38,965 where do the ideas for your acts come from? 590 00:32:38,967 --> 00:32:40,834 -Usually... -[announcer] You're not letting 591 00:32:40,836 --> 00:32:43,370 the Chippendale speak, can these guys speak? 592 00:32:43,372 --> 00:32:46,706 [Michael] I realized this isn't the same Nick De Noia 593 00:32:46,708 --> 00:32:48,241 that I knew in L.A. 594 00:32:49,910 --> 00:32:51,845 Now this was a guy who thought 595 00:32:51,847 --> 00:32:53,847 he was in control of everything. 596 00:32:56,150 --> 00:33:00,186 And he was taking that power, and turned it on the people 597 00:33:00,188 --> 00:33:02,956 who had actually put him there, like Steve Banerjee. 598 00:33:05,760 --> 00:33:09,295 Nick was taking control away from Steve little by little. 599 00:33:10,097 --> 00:33:11,564 He was the front man, 600 00:33:11,566 --> 00:33:13,199 and Steve had taken a backseat. 601 00:33:13,201 --> 00:33:15,568 [Nick] What I see is the most important entertainment 602 00:33:15,570 --> 00:33:17,203 in the world for women. 603 00:33:17,205 --> 00:33:18,905 Women have never had this before. 604 00:33:22,576 --> 00:33:24,611 [Michael] Nick had to take the adulation 605 00:33:24,613 --> 00:33:27,814 for what Steve Banerjee created. 606 00:33:27,816 --> 00:33:29,249 "This is my creation." 607 00:33:42,029 --> 00:33:44,030 [man] This administration is determined 608 00:33:44,032 --> 00:33:47,133 to make all-out war against the evil people 609 00:33:47,135 --> 00:33:48,735 who use drugs, and pornography 610 00:33:48,737 --> 00:33:52,372 to prey on our families and on our loved ones. 611 00:33:52,374 --> 00:33:54,741 I believe there has been and continues to be 612 00:33:54,743 --> 00:33:57,310 a great hunger in America 613 00:33:57,312 --> 00:33:59,446 for a moral and spiritual revival... 614 00:33:59,448 --> 00:34:02,115 - [music playing] - All of you, with me. 615 00:34:02,117 --> 00:34:07,420 At a time in this country when modesty, decency 616 00:34:07,422 --> 00:34:10,690 were just an accepted principle of the American lifestyle. 617 00:34:10,692 --> 00:34:14,394 ♪ Well, I was born an original sinner ♪ 618 00:34:14,396 --> 00:34:17,964 ♪ I was borne from original sin ♪ 619 00:34:17,966 --> 00:34:20,133 ♪ And if I had a dollar bill ♪ 620 00:34:20,135 --> 00:34:23,036 [Bruce] By the mid-80s, we become such a huge presence 621 00:34:23,038 --> 00:34:24,571 in popular culture. 622 00:34:24,573 --> 00:34:27,707 Then we started getting some backlash from people 623 00:34:27,709 --> 00:34:30,243 who didn't like some of the societal changes 624 00:34:30,245 --> 00:34:32,645 that Chippendales may have caused. 625 00:34:32,647 --> 00:34:34,747 [man] Let's get a call. Are you there? Hello. 626 00:34:34,749 --> 00:34:36,349 [woman speaking] 627 00:34:47,628 --> 00:34:49,896 [all laughing] 628 00:34:49,898 --> 00:34:52,932 I understand that people have their values and morals, 629 00:34:52,934 --> 00:34:55,235 and they will read into it what they want to read into, 630 00:34:55,237 --> 00:34:56,803 you can't change everybody's mind. 631 00:34:56,805 --> 00:34:58,771 You're gonna leave, right? 632 00:34:58,773 --> 00:35:00,373 - Yes. - Because... 633 00:35:00,375 --> 00:35:02,342 Well, it's just not my thing. 634 00:35:02,344 --> 00:35:06,212 Well, if a few of the women get together 635 00:35:06,214 --> 00:35:08,148 and have a few giggles, who is hurt? 636 00:35:08,150 --> 00:35:09,782 I didn't know what was on today, 637 00:35:09,784 --> 00:35:12,018 - or I wouldn't have... - You're really gonna leave? 638 00:35:12,020 --> 00:35:13,086 I'm leaving. 639 00:35:15,823 --> 00:35:18,625 I think that what people were thinking 640 00:35:18,627 --> 00:35:21,060 was that this was a strip thing 641 00:35:21,062 --> 00:35:23,696 that was going to change the morals 642 00:35:23,698 --> 00:35:25,832 and values of these housewives, 643 00:35:25,834 --> 00:35:27,667 and women across America. 644 00:35:27,669 --> 00:35:30,003 Are you ladies ready to get wild? 645 00:35:30,005 --> 00:35:33,173 - Yeah! - Yeah! 646 00:35:33,175 --> 00:35:35,708 Were the morals and values skewed a bit 647 00:35:35,710 --> 00:35:37,043 when someone came to the club? 648 00:35:37,045 --> 00:35:39,012 Yeah, they were. 649 00:35:39,014 --> 00:35:41,714 Did I think it was going to change the morality of the country? 650 00:35:41,716 --> 00:35:43,049 No. 651 00:35:43,051 --> 00:35:45,752 My talking point always was, you don't have to go. 652 00:35:45,754 --> 00:35:47,320 You don't have to go to the club, right? 653 00:35:47,322 --> 00:35:49,389 You don't have to go buy a calendar if it offends you. 654 00:35:50,624 --> 00:35:53,026 Anyone ever questioned the fact that, you know, 655 00:35:53,028 --> 00:35:54,928 what you're doing might be a little... 656 00:35:54,930 --> 00:35:57,564 Well, it is different, let's be honest, huh? 657 00:35:57,566 --> 00:35:59,532 Yeah, you always can question one way or the other, 658 00:35:59,534 --> 00:36:00,934 but if you came down to the club, 659 00:36:00,936 --> 00:36:03,136 you can see how it's set up, and you'll enjoy it, 660 00:36:03,138 --> 00:36:04,404 so you're all invited. 661 00:36:05,539 --> 00:36:06,706 [Dan] But at some point, 662 00:36:06,708 --> 00:36:08,675 I noticed that when I went on the talk shows, 663 00:36:08,677 --> 00:36:11,177 there was somebody religious at the talk show. 664 00:36:11,179 --> 00:36:14,013 There was somebody there either inside 665 00:36:14,015 --> 00:36:17,917 or outside protesting what we were doing, 666 00:36:17,919 --> 00:36:20,386 and that's sort of where everything started to turn. 667 00:36:20,388 --> 00:36:23,423 One woman calls on, how can you put this junk on the air? 668 00:36:23,425 --> 00:36:25,425 She said, the Bible says that man's body 669 00:36:25,427 --> 00:36:27,260 is this and that and I'm... really... 670 00:36:28,729 --> 00:36:32,932 [Bruce] The evangelical communities were underwhelmed for sure. 671 00:36:32,934 --> 00:36:35,535 They didn't like us, we didn't care. 672 00:36:35,537 --> 00:36:37,503 Satan is The Great Deceiver, 673 00:36:37,505 --> 00:36:40,073 and he is the one that is trying to deceive you 674 00:36:40,075 --> 00:36:42,909 into believing it's wonderful and good. 675 00:36:42,911 --> 00:36:45,245 [Bruce] We weren't really concerned about all that 676 00:36:45,247 --> 00:36:47,947 until it was closer to home here in L.A. 677 00:36:49,650 --> 00:36:51,284 [sirens wailing] 678 00:36:52,886 --> 00:36:54,754 [reporter] In the early hours of this morning 679 00:36:54,756 --> 00:36:56,422 yet another popular nightclub 680 00:36:56,424 --> 00:36:58,424 has been the latest establishment in Los Angeles 681 00:36:58,426 --> 00:37:00,126 to be targeted and firebombed. 682 00:37:01,528 --> 00:37:04,097 [Bruce] Several nightclub in Hollywood 683 00:37:04,099 --> 00:37:07,400 had started putting on nights that feature male dancers. 684 00:37:09,436 --> 00:37:11,871 Some of these clubs started becoming 685 00:37:11,873 --> 00:37:14,374 heavily vandalized or firebombed. 686 00:37:17,077 --> 00:37:20,847 Some people obviously didn't like the idea of men stripping for women. 687 00:37:30,824 --> 00:37:34,494 Steve was concerned because he thought that we might be a victim. 688 00:37:35,996 --> 00:37:38,398 So he beefed up security at the club. 689 00:37:39,333 --> 00:37:41,567 [man] All right, do you want to see more? 690 00:37:41,569 --> 00:37:43,436 [crowd cheering] 691 00:37:48,575 --> 00:37:50,510 [Bruce] But despite the fire bombings, 692 00:37:50,512 --> 00:37:53,479 and all the noise being made by the religious groups, 693 00:37:54,315 --> 00:37:56,282 we were doing extremely well. 694 00:37:59,386 --> 00:38:01,821 However, during that period of time, 695 00:38:01,823 --> 00:38:06,159 Steve and Nick's relationship had gone into the toilet. 696 00:38:08,762 --> 00:38:11,397 My job was to keep motivating both of them 697 00:38:11,399 --> 00:38:14,367 going forward and keeping the partnership together. 698 00:38:16,103 --> 00:38:18,838 But they wouldn't talk to each other anymore. 699 00:38:22,443 --> 00:38:25,678 It was sad, it was discouraging, 700 00:38:25,680 --> 00:38:27,413 it was frustrating. 701 00:38:28,415 --> 00:38:30,249 The modern term is toxic. 702 00:38:32,619 --> 00:38:33,920 And in the end, 703 00:38:35,322 --> 00:38:37,290 Steve threw Nick out in New York. 704 00:38:40,794 --> 00:38:44,497 [announcer] Joining me right now is the man who conceptualizes, 705 00:38:44,499 --> 00:38:46,766 and choreographs a lot of the acts 706 00:38:46,768 --> 00:38:48,468 that you've been seeing this morning. 707 00:38:48,470 --> 00:38:49,969 His name is Steve Merritt, 708 00:38:49,971 --> 00:38:52,372 and please welcome him to People are Talking. 709 00:38:52,374 --> 00:38:54,941 - Hello, Steve. - Hello, Steve. 710 00:38:54,943 --> 00:38:58,244 [Candace] Steve Banerjee hired a new choreographer, 711 00:38:58,246 --> 00:39:01,748 Steve Merritt, to create and choreograph 712 00:39:01,750 --> 00:39:05,418 a brand new show for Los Angeles, and for New York. 713 00:39:05,420 --> 00:39:07,086 [upbeat music playing] 714 00:39:11,158 --> 00:39:13,926 [announcer] In 1979, Chippendales arrive in L.A. 715 00:39:13,928 --> 00:39:15,695 In 1983 they arrive in New York. 716 00:39:15,697 --> 00:39:18,564 Now, 1987 you've got the welcome to your fantasy show 717 00:39:18,566 --> 00:39:21,100 in New York City, and you're striving 718 00:39:21,102 --> 00:39:23,069 to create and achieve a new image 719 00:39:23,071 --> 00:39:25,037 for the Chippendales. What is the new image? 720 00:39:25,039 --> 00:39:26,739 Well, I'm dealing with the sensuality, 721 00:39:26,741 --> 00:39:29,275 I'm not dealing with bump and grind, 722 00:39:29,277 --> 00:39:31,544 you know, sexuality. We're doing sensuality. 723 00:39:31,546 --> 00:39:34,113 Steve Merritt changed all the elements 724 00:39:34,115 --> 00:39:35,615 that Nick had instituted. 725 00:39:36,884 --> 00:39:39,819 Nick's characters, gone. 726 00:39:39,821 --> 00:39:42,588 All interaction with the audience, gone. 727 00:39:43,690 --> 00:39:46,225 Nick was really, really angry. 728 00:39:49,696 --> 00:39:51,597 [Eric] I was sitting in manager's office one day 729 00:39:51,599 --> 00:39:54,033 and De Noia just blows into the office, 730 00:39:54,035 --> 00:39:57,937 like a vampire and accuses Banerjee, 731 00:39:57,939 --> 00:39:59,539 in this accusing voice like, 732 00:39:59,541 --> 00:40:02,442 "What are you doing with my fucking show?" 733 00:40:02,444 --> 00:40:05,778 And that's when Banerjee was like, "Your, your, your show? 734 00:40:05,780 --> 00:40:07,947 It's my, my fucking..." 735 00:40:07,949 --> 00:40:10,716 And he couldn't get it out, and couldn't express himself. 736 00:40:11,752 --> 00:40:14,821 Nick would take everything to the 10th level 737 00:40:14,823 --> 00:40:17,824 of extreme anger if you crossed him. 738 00:40:17,826 --> 00:40:20,193 He would say, you know, "Fuck you off, bro. 739 00:40:20,195 --> 00:40:21,294 Don't fuck with me." 740 00:40:24,198 --> 00:40:27,200 In essence, Steve Banerjee thought 741 00:40:27,202 --> 00:40:31,237 that if he can isolate Nick away from New York and L.A., 742 00:40:31,239 --> 00:40:32,738 then Nick would fade away. 743 00:40:32,740 --> 00:40:34,106 Hello? 744 00:40:34,108 --> 00:40:36,342 [Eric] But Nick had other ideas. 745 00:40:36,344 --> 00:40:38,110 Here to do something very special 746 00:40:38,112 --> 00:40:39,512 on this section of the show, 747 00:40:39,514 --> 00:40:42,048 and to help us, I'd like you to meet Nick De Noia. 748 00:40:42,050 --> 00:40:44,550 Nick is the producer and director of Chippendale. 749 00:40:44,552 --> 00:40:46,052 He's the guy that hires the guys. 750 00:40:46,054 --> 00:40:47,854 [crowd cheering] 751 00:40:47,856 --> 00:40:49,355 [Eric] But the napkin deal 752 00:40:49,357 --> 00:40:52,458 that Steve and Nick worked out, said, 753 00:40:52,460 --> 00:40:56,929 if Nick successfully brought us to a New York club 754 00:40:56,931 --> 00:40:59,298 then Nick would have the exclusive license 755 00:40:59,300 --> 00:41:01,400 to take Chippendales on tour. 756 00:41:02,636 --> 00:41:04,937 Nick, tell them what you just said during the break. 757 00:41:04,939 --> 00:41:07,073 We're on tour for the first time. 758 00:41:07,075 --> 00:41:08,641 [crowd cheering] 759 00:41:09,543 --> 00:41:11,544 [Eric] So, Steve was stuck with Nick. 760 00:41:12,546 --> 00:41:14,080 [Nick] And so, What we saw 761 00:41:14,082 --> 00:41:16,249 was so funny is that our club in New York, 762 00:41:16,251 --> 00:41:18,251 women are flying in from Chicago, 763 00:41:18,253 --> 00:41:20,319 and Boston and St. Louis, we finally said, 764 00:41:20,321 --> 00:41:22,989 "Let's take it on the road, let's bring it to the women." 765 00:41:22,991 --> 00:41:24,390 So we're starting now. 766 00:41:24,392 --> 00:41:26,192 [crowd cheering] 767 00:41:26,194 --> 00:41:30,062 So, Banerjee had Los Angeles and the New York club, 768 00:41:30,064 --> 00:41:31,797 and Nick had to go out on the road. 769 00:41:35,335 --> 00:41:38,070 So, on tour, we billed ourselves 770 00:41:38,072 --> 00:41:40,907 as the original Chippendales, 771 00:41:40,909 --> 00:41:44,510 while New York and Los Angeles remained the Chippendales. 772 00:41:46,513 --> 00:41:49,482 Business arrangements were fairly simple. 773 00:41:49,484 --> 00:41:53,653 The venue would keep the bar, and after expenses, 774 00:41:53,655 --> 00:41:56,689 Nick and Steve, split the ticket sales. 775 00:41:56,691 --> 00:41:58,524 I thought it was a fair deal. 776 00:41:58,526 --> 00:42:00,660 - What time? Eight o'clock. - Doors open at six, 777 00:42:00,662 --> 00:42:03,162 that's a lot of fun. Come early. 778 00:42:03,164 --> 00:42:05,164 [Candace] There's no question that the tour 779 00:42:05,166 --> 00:42:07,333 was an immense success. 780 00:42:07,335 --> 00:42:11,537 The Los Angeles club held 250 to 300, 781 00:42:11,539 --> 00:42:15,608 New York held about 550 to 600. 782 00:42:15,610 --> 00:42:19,745 However, on the road, we were playing to crowds of 2,000. 783 00:42:21,048 --> 00:42:24,083 Every single city we went to, we were sold out 784 00:42:24,085 --> 00:42:27,320 100% of the time. 785 00:42:27,322 --> 00:42:31,724 [Bruce] As we started receiving money from Nick for the tour, 786 00:42:31,726 --> 00:42:34,527 the dollars were exceeding the profits 787 00:42:34,529 --> 00:42:37,029 that either of our fixed venues. 788 00:42:37,831 --> 00:42:39,699 That frustrated Steve. 789 00:42:41,902 --> 00:42:44,270 But when he signed the napkin deal, 790 00:42:44,272 --> 00:42:46,706 he gave away half of his rights 791 00:42:46,708 --> 00:42:50,076 in a touring show in return for New York. 792 00:42:51,612 --> 00:42:54,547 He had no conception about how valuable 793 00:42:54,549 --> 00:42:57,750 those rights would become someday. 794 00:42:57,752 --> 00:43:02,121 And when he saw how much 50% equaled 795 00:43:02,123 --> 00:43:04,624 he began to think he was suckered by Nick. 796 00:43:04,626 --> 00:43:06,359 Has anybody seen our show? 797 00:43:07,427 --> 00:43:09,595 What are the rest of you waiting for? 798 00:43:09,597 --> 00:43:11,831 Come on out, we're having a ball out there. 799 00:43:14,167 --> 00:43:16,369 De Noia hammered down at the right time. 800 00:43:16,371 --> 00:43:18,838 Got this fucking napkin agreement signed. 801 00:43:19,640 --> 00:43:21,240 I mean, an agreement on a napkin 802 00:43:21,242 --> 00:43:23,943 to give away a piece of his company for touring. 803 00:43:23,945 --> 00:43:25,778 It's the most unconscionable thing for him 804 00:43:25,780 --> 00:43:29,382 to let this guy, legally take part of his company away 805 00:43:29,384 --> 00:43:31,617 and make millions of dollars. 806 00:43:33,820 --> 00:43:37,423 [Candace] On the road, Nick was to keep track 807 00:43:37,425 --> 00:43:40,426 of the number of tickets that we sold. 808 00:43:41,461 --> 00:43:44,630 Half of the proceeds after expenses 809 00:43:44,632 --> 00:43:46,766 were to be sent back to Banerjee. 810 00:43:47,467 --> 00:43:49,769 But Steve didn't trust Nick. 811 00:43:49,771 --> 00:43:51,337 So what Banerjee got, 812 00:43:51,339 --> 00:43:53,305 he didn't think was the right amount. 813 00:43:56,410 --> 00:43:59,679 Nick felt that he solely was behind 814 00:43:59,681 --> 00:44:02,848 the immense success of Chippendales. 815 00:44:02,850 --> 00:44:06,652 But still, he had to give up half of his door 816 00:44:06,654 --> 00:44:08,387 to see Banerjee. 817 00:44:08,389 --> 00:44:09,488 Why? 818 00:44:09,490 --> 00:44:11,524 Because Nick's using the word Chippendales, 819 00:44:11,526 --> 00:44:13,959 and Steve owns the rights to that name. 820 00:44:13,961 --> 00:44:17,596 It just added to the animosity between the two of them. 821 00:44:18,999 --> 00:44:22,735 Steve was telling him you're a cheater and a thief. 822 00:44:23,704 --> 00:44:25,971 And it got to the point where he not only 823 00:44:25,973 --> 00:44:27,773 didn't need Banerjee anymore, 824 00:44:27,775 --> 00:44:30,042 he didn't want to be around Banerjee anymore. 825 00:44:40,353 --> 00:44:42,321 [sirens wailing] 826 00:44:51,431 --> 00:44:53,099 - [phone beeps] - [woman speaking] 827 00:44:54,267 --> 00:44:55,601 [man speaking] 828 00:45:21,394 --> 00:45:24,163 - [man] Tonight... - [woman] The male strip club Chippendales 829 00:45:24,165 --> 00:45:28,167 - is the victim of a... - [woman 2] The large caliber gun, perhaps a .45. 830 00:45:28,169 --> 00:45:30,402 -[man 2] He was shot in the face. -There was no sign... 831 00:45:30,404 --> 00:45:32,471 [woman 4] No signs of robbery, or struggle. 67047

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