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Britain makes a noise.
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An actual noise, did you know that?
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I feel I should almost apologise.
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It says here you basically ran the Leave campaign, and, yet...
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..and, yet, I doubt most people have ever heard of you.
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It groans.
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It's been groaning for some time.
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Must be annoying,
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Old Boris getting all the credit.
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Oh, I don't seek the limelight.
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A hum, that only very few people can hear.
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Never stopping.
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Mr Cummings?
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This inquiry was established
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by the Information Commissioner's Office
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following revelations concerning the European referendum
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four years ago in 2016.
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Its primary purpose is to investigate the use
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of our personal data in political campaigns,
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and the way in which it is rapidly...
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..altering democratic processes here...
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A million important questions to be asked of our nation.
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Our species, our planet,
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and no-one's asking the right ones.
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I mean, we're an education Think Tank, primarily.
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And, er, well, you were once special advisor
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to the Education Secretary, so...
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Your reputation precedes you.
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Although we'll try not to believe everything we hear.
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All I hear is noise.
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- Do you have any thoughts?
- Yeah, it's fucked, we're all fucked.
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What are your thoughts on providing strategy for our many clients?
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Be polite. Engaged.
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Don't tell them what you're really thinking.
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So...
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..what do you think?
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What do I think?
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Just breathe, and think of Mary. Breathe?
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- I think...
- Dominic?
- What do you think?
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Breathe.
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I think...
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Oh, shit.
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Stupid. You should advise your businesses that as a global society
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we are entering a series of profound economic, cultural, social
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and political transitions, the like of which the world has never seen.
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Educated people are the most stupid.
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Massive increase in resource requirements.
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You need an Odyssean education. A rising tide of religious extremism.
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A synthesis of...inter-generational inequality in the West
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on an historic level. Apollonian rationality and Dionysian intuition.
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I would tell them that for the past years, decades, even,
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this firm has failed...
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..to prepare any of them for any of it.
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It's not like the UK has experienced anything like Brexit before.
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- Brexit will never be a win-win.
- The course that Brexit will take...
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- ..of our approach to Brexit.
- No-deal Brexit.
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We live in a multiverse of differing branches of history.
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- Brexit.
- Brexit.
- Brexit.
- Brexit.
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My question is do you consider your campaign to have acted
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within accordance of British Law?
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And, in a different branch of history, I was never here,
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some of you voted differently, and this never happened.
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But I was.
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And it did.
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Everyone knows who won.
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But not everyone knows how.
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{\an1}Beethoven's Symphony No. 9
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The battle of the continents
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becomes Europe's total war.
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In Amsterdam, Churchill proclaimed the need for a united Europe.
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General De Gaulle said "Non" to Britain joining the Common Market.
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People can work without restriction in any of the six countries.
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The particular problem is the price of food.
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Our entry into the EEC will make Europe the most powerful
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trading block in the world.
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We have our moment of opportunity.
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A chance of new greatness.
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Now we must take it.
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A splendid and decisive yes for Britain in Europe.
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I don't know what I'm voting for.
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I don't really see what good it's going to do us.
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We are asking for our own money back.
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We have not rolled back the frontiers of the state only
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to see them reimposed at European level.
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Suspending membership of the exchange rate mechanism.
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I will now form a majority Conservative government.
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Tomorrow, I will commence the process to hold a referendum on
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Britain's membership of the European Union.
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Sorry to mobilise you so quickly.
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No, no, that's what the WhatsApp group is for.
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Avengers Assemble.
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I don't really know what that is, but, erm, the past few years,
93
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a band of rebels has been meeting here regularly,
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away from, you know...
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It's very, erm, Tinker, Tailor.
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Well, it worked.
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We roused enough of the rabble to force Cameron's hand
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on a referendum, should he win the election.
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Obviously, not expecting to win outright.
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Well, he has, so it's happening.
101
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He'll be about to ask the biggest question a nation has asked itself
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in a generation, perhaps all generations - in or out?
103
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And we need a leader.
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Not me.
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Things are going to get pretty nasty.
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I can organise from the back, I can't lead an army.
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You need an attack dog for that.
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I have an idea.
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It is risky, though.
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He's different.
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And if you want to be a dog kebab, keep barking!
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Dom.
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- Hi.
- Hello.
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- Can we, erm... Can we have a chat?
- Er, yeah.
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Sure, why don't you come in.
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- Douglas Carswell.
- Douglas. Hello, hello.
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So...
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..what have you been up to, the past few...
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- ..months?
- Two years, chucked it all in.
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Went to live on my dad's farm.
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Did a little bit of work.
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Meditated.
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Wrote a lot. Read. Thucydides, Kipling, Tolstoy.
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Right...
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So, Dom, what we're looking for is...
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Uh-uh. No way, I promised myself I'd never set foot in Westminster again.
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You can run this however you want.
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Look, setting up a campaign is like setting up
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a multi-million pound start-up, except you're warning investors
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there's nothing to sell and no profit to be made from it.
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In other words, a fucking nightmare.
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Just leave those investors to me.
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- Because I can leave strategy for the most part to you.
- No.
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Dominic.
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All your life you've been promised people would listen to your ideas,
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and time and time again, the Establishment got scared.
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They betrayed you.
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Here's your chance to really change things. Like never before.
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- It's OK. You can take your time.
- Of course.
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Except we don't have any. We need to be first out the gate.
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- Before the pro-EU side you mean?
- I'm talking about our own side.
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You do you know who Arron Banks is?
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I know UKIP might give off this blokey, jokey vibe.
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But I'm afraid a lot of their views are...
145
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..well, nothing to laugh about.
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If these right-wing thugs try and run the out campaign,
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they'll kill it. We need a more respectable alternative.
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No. No. No, Arron, you mad bugger. You mad bugger!
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How are you?
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I'm knackered.
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- Sorry, Arron.
- I can't be angry at you.
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Come on, let's have a drink.
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I don't know. Seven tries at winning a seat, seven losses.
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And, now, the party too.
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Stitch up, arseholes, all of them.
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I'd put my fist down their throat, tear out their spine,
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only they don't have one.
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Stay. Lead.
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I said I'd resign.
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People come back from the dead all time, look at Jesus.
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He only came back twice, it'd be my third.
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But, you know, if...
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If I were to, then...
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I'm sorry to have to ask this, Arron, but...
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You want more money.
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He's back! I knew it!
167
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Now, look, this referendum, it's going to be a Tory-led, Westminster
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operation with us lot being edged out. Me! And I've been
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my whole bloody life fighting for this
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and I can't let that happen, and I won't!
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All right. All right.
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All right, let's gate-crash.
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Let's make a right bloody mess.
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- Hi!
- Victoria.
- Hi.
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- Good morning.
- Morning.
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- Douglas Carswell.
- Victoria Woodcock.
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Douglas, Matthew, when shall we three meet again?
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Speaking of...
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Gunpowder, treason, and plot.
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We'll have the entire apparatus of the British State against us.
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They'll have the endorsement of all the major political parties.
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With their database of 40 million voters,
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- who they are, where they are.
- Which we'll have no access to?
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We'll have to start from scratch.
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- They get set the timetable, frame the entire debate.
- I know.
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I'll need total autonomy on the overarching philosophy.
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- I did picture a more collaborative process.
- Absolutely.
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We'll, er, we'll work out the details.
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Let's get started.
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How to change the course of history, lesson one...
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..kill conventional wisdom.
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Napoleon. Otto von Bismarck. Pay attention, Douglas.
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Alexander the Great.
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This is where we draw our wisdom from, the true disrupters of Europe.
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Socrates. Sun Tzu. Chairman Mao.
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That's all very well, first, we need to win designation.
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Only one group gets to campaign as the official In,
198
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- one as the official Out.
- Then we test our messages with focus groups.
199
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What do you think I've been doing? I've already done it.
200
00:14:31,975 --> 00:14:34,095
So what is it you don't like about the European Union?
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Is it the size of it? What is it
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you don't like about the EU? What is it you don't like? What about it?
203
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The fact it's "over there"? Do you know who your MEP is?
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Do you know what an MEP does? You didn't know you had an MEP?
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You can't just go to a pub, Dom. There's a science to it.
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What about it? What about immigration? Is it immigration?
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Is it immigration? You can be honest, is it immigration?
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What about immigration? Is it race?
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Is it different races not mixing? Is it race? Not being integrated?
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People are feeling angrier. Left out. Ignored. What else?
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Don't think our kids will have a better future than us.
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Children's legacy.
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You think there should be a cap on immigration? Is it the numbers?
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Maybe it's the numbers? You think it's too many too?
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We spend more time than ever online, but we feel more alone.
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Ain't that the truth, Douglas?!
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Er...
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Is it the type of people they're bringing over? Is it too many?
219
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What's too many for you? You don't believe the numbers?
220
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You think they're not being counted properly,
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you don't think you can trust the figures?
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- We're not getting married as much?
- Less of us have faith.
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We're not saving as much.
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We trust less the institutions and people our parents trusted.
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- Except the NHS, which we love.
- But think it's fundamentally fucked.
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Which countries don't you like that have already joined?
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That have joined already? Why not? Why not? Why not?
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And who don't you want to join next?
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Who don't you want to join next? Why, why don't you want...
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Why? Why? Why not? Why? Why don't you?
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Turkey. Interesting.
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So it was... America, '92 campaign, that changed all campaigns.
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- First of the Four Fundamentals to win this?
- Er...
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No? Message...discipline.
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Loss of national identity. Clear.
236
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Sovereignty. Digestible.
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Loss of community. Simple. Independence.
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Message repeated over, and over, and over.
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How did we get in to this?
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What's our message?
241
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What's our message? What's our message?
242
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What's our message?
243
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What's our message? What's our message? What's our message?
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It can't just be a slogan.
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We need to capture a feeling.
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What's the feeling?
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My father used to work on a rig. Oil.
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All those pockets of energy, hidden,
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deep down in the earth, built up over long periods of time.
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Groaning, moaning...
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..waiting for a release, an outlet.
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All he had to do was find out where they were and start digging down,
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open up the well, and let that pressure out.
254
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We can tap into all these little wells of resentment, all these
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little pressures that have been building up, ignored, over time.
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00:17:29,975 --> 00:17:34,735
We could make this about something more than Europe.
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Europe just becomes a symbol, a cypher,
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for everything. Every bad thing that is happening has happened.
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It's brilliant.
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Take...control.
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I like it. Simple, clear.
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- Empowering.
- Brilliant.
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- Let's get it out there.
- Maybe. I dunno. Maybe.
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00:18:26,295 --> 00:18:28,735
We should start sounding it out with our growing band of MPs.
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- Why?
- Well, their experience in this is invaluable.
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We don't need them,
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we're going to be making decisions based on science and data.
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No matter how counter-intuitive to traditional political thinking.
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No advertisers, no snake oil salesmen, or fucking Saatchis.
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00:18:42,015 --> 00:18:44,815
We're gonna follow algorithmic, statistical analysis.
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We don't need to put up with any prima donna MPs. Understood?
272
00:18:47,695 --> 00:18:50,815
- Sure.
- Sounds good.
- We need to make sure they're on side.
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They are the face of politics and don't we want as broad a
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coalition as possible?
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Also, Dom, I have invited
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a couple of them onto the board.
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A board? Ugh, I'll say.
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BOARD to death.
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A boring board game of players who should not be allowed to pass Go.
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These so-called political rebels, who,
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for 20 years of failing the Euro-sceptic cause, are still
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going to sit here and lecture me on how best to win this war, you watch.
283
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We wanted to share with you some of our experience
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of spearheading this movement, long before...
285
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..well, before you came along.
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- That'd be great.
- We'd, er, love to hear your ideas for the ground war.
287
00:19:46,895 --> 00:19:49,655
Well, I'm more concerned with the air war, actually. Digital.
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- Social media.
- You mean the Facebook and things.
289
00:19:55,575 --> 00:19:58,815
- Yep.
- I-I can see you're into all this new-fangled tech stuff,
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00:19:58,855 --> 00:20:00,575
Dominic, and I'm sure that has a place,
291
00:20:00,615 --> 00:20:03,855
but the first step must be reaching voters direct.
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Old school, doorstep, stalls in market squares, posters.
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00:20:07,535 --> 00:20:09,335
- Posters?
- And for that, you need the MPs.
294
00:20:09,375 --> 00:20:12,095
As many on our side, as opposed to theirs.
295
00:20:12,135 --> 00:20:13,575
They have the local knowledge.
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00:20:13,615 --> 00:20:16,615
Our focus will be on building a digital system that will
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provide us with the empirical evidence we need
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00:20:18,775 --> 00:20:21,255
to understand who our voters are and what they want to hear.
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- I knew it, I warned you.
- I think what Dom means is...
300
00:20:23,855 --> 00:20:27,255
Some of us have been waiting a lifetime to get to this point.
301
00:20:27,295 --> 00:20:29,175
Not to have it ruined by some...
302
00:20:29,215 --> 00:20:33,535
..some geeky anarchist who wants to show off.
303
00:20:33,575 --> 00:20:36,895
I just want to get us over the line, something that MPs have failed to do
304
00:20:36,935 --> 00:20:39,255
since this movement begun over 40 years ago.
305
00:20:39,295 --> 00:20:40,775
- Excuse me.
- With respect,
306
00:20:40,815 --> 00:20:43,735
this referendum is a really dumb idea.
307
00:20:45,135 --> 00:20:46,975
- What?!
- I think what we're emphasising is...
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00:20:47,015 --> 00:20:49,735
Referendums are quite literally the worst way to decide anything.
309
00:20:49,775 --> 00:20:52,335
- Dom.
- They're divisive, they pretend that complex choices
310
00:20:52,375 --> 00:20:54,655
are simple binaries, red or blue, black or white,
311
00:20:54,695 --> 00:20:57,335
and we know there are more nuanced and sophisticated ways out there,
312
00:20:57,375 --> 00:20:59,055
to make political change and reform,
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00:20:59,095 --> 00:21:02,215
not that we live in a nuanced, or political age, do we?
314
00:21:02,255 --> 00:21:04,415
Political discourse has become utterly moronic,
315
00:21:04,455 --> 00:21:07,175
- thanks to the morons who run it.
- Really.
- But there it is.
316
00:21:07,215 --> 00:21:09,775
If that is the way it is to be, then I will get us across the line,
317
00:21:09,815 --> 00:21:12,055
in whatever way I can, but in order to do that,
318
00:21:12,095 --> 00:21:14,535
we have to restack the odds in our favour.
319
00:21:14,575 --> 00:21:16,775
- We have to hack the political system.
- Hack it?
320
00:21:16,815 --> 00:21:19,335
Like a cyber hack. Get in through the back door,
321
00:21:19,375 --> 00:21:21,495
reprogram the system so it starts working for us.
322
00:21:21,535 --> 00:21:23,935
You're talking about posters and flyers,
323
00:21:23,975 --> 00:21:26,095
I'm talking about altering the matrix of politics.
324
00:21:30,215 --> 00:21:31,495
Dominic, for the love of God,
325
00:21:31,535 --> 00:21:33,975
- you need to learn to be a little more patient...
- I won't suffer
326
00:21:34,015 --> 00:21:36,055
fools, therefore I won't suffer 90% of politicians.
327
00:21:36,095 --> 00:21:39,095
Frankly, I don't see the point in them, and... What the fuck?
328
00:21:39,135 --> 00:21:43,495
Dominic, I'm so sorry, they just, like, barged their way in.
329
00:21:43,535 --> 00:21:45,175
I'll leave you to it.
330
00:21:45,215 --> 00:21:49,975
So, chaps, why the bloody hell aren't we working together?
331
00:21:50,015 --> 00:21:54,735
Hm? Your campaign, our campaign, as one. Unstoppable.
332
00:21:54,775 --> 00:21:57,775
I've got call centres. I've got money - nine million quid
333
00:21:57,815 --> 00:22:00,055
I've donated - before the spending ceiling kicks in,
334
00:22:00,095 --> 00:22:02,335
which I think is the largest donation
335
00:22:02,375 --> 00:22:05,655
in British political history. Is that right, Nige?
336
00:22:05,695 --> 00:22:07,455
Yeah, that's right, Arron.
337
00:22:07,495 --> 00:22:11,375
- And what have you got?
- Ah, experience.
338
00:22:11,415 --> 00:22:15,335
Expertise. Contacts in Parliament, of course, the MPs.
339
00:22:15,375 --> 00:22:17,175
MPs are useless, fuck the MPs.
340
00:22:17,215 --> 00:22:19,255
Everything you've been briefing on so far,
341
00:22:19,295 --> 00:22:20,695
not one mention of immigration.
342
00:22:20,735 --> 00:22:23,295
That's on purpose, we don't want to bring...
343
00:22:23,335 --> 00:22:26,415
Oh, don't come over all bleeding bloody hearts, it's bollocks.
344
00:22:26,455 --> 00:22:30,095
You know, you turn up for five minutes and you think you
345
00:22:30,135 --> 00:22:34,055
know the lot. Well, I have been fighting with this my whole life.
346
00:22:34,095 --> 00:22:35,535
And I know what lands.
347
00:22:35,575 --> 00:22:38,415
People already know what they think about immigration, the people
348
00:22:38,455 --> 00:22:41,455
we're trying to win over, the people we need to win, extend beyond UKIP.
349
00:22:41,495 --> 00:22:44,735
Oh. So you don't want to make the bien pensants sitting around
350
00:22:44,775 --> 00:22:47,815
your London dinner table uncomfortable? We don't need 'em,
351
00:22:47,855 --> 00:22:49,655
we need normal people.
352
00:22:49,695 --> 00:22:52,615
We need 50% of the entire country, plus one.
353
00:22:52,655 --> 00:22:55,495
Second fundamental of running a successful campaign - build a
354
00:22:55,535 --> 00:22:58,335
broad coalition of voters. And for that you need to be respectable.
355
00:22:58,375 --> 00:23:00,935
- No offence.
- 'Scuse me.
- Let me tell you who we're up against,
356
00:23:00,975 --> 00:23:03,655
who's setting themselves up, over the river, to destroy us.
357
00:23:03,695 --> 00:23:06,535
Lucy Thomas, ex-producer of BBC's Newsnight programme.
358
00:23:06,575 --> 00:23:08,695
So she'll know how to handle the press.
359
00:23:08,735 --> 00:23:11,415
Director of the campaign - Will Straw, son of Jack,
360
00:23:11,455 --> 00:23:12,895
failed his MP race in 2015.
361
00:23:12,935 --> 00:23:15,135
Typical establishment thinking - if it didn't work first time,
362
00:23:15,175 --> 00:23:17,695
try it again. Ryan Coetzee, Director of Strategy,
363
00:23:17,735 --> 00:23:19,895
he's Nick Clegg's former special adviser.
364
00:23:19,935 --> 00:23:23,015
Labour and Lib Dem hate each other post-coalition. That won't work.
365
00:23:23,055 --> 00:23:25,895
Oh, yeah, no, it's a proper left and centre-left love-in.
366
00:23:25,935 --> 00:23:28,855
You've got the Greens, and the Welsh, but not as interesting
367
00:23:28,895 --> 00:23:31,415
- as these, the one true enemy they both share ~ Tories.
368
00:23:31,455 --> 00:23:34,815
The Number Ten machine. Headed up by - trumpets please...
369
00:23:34,855 --> 00:23:37,935
- Craig Oliver.
- Cameron's communication director?
370
00:23:37,975 --> 00:23:40,735
Position held, as we know, by a long succession of bastards.
371
00:23:40,775 --> 00:23:44,655
Campbell. Coulson. This one's more out-of-the-limelight,
372
00:23:44,695 --> 00:23:48,095
ostensibly in control, composed, he's furiously loyal to his boss.
373
00:23:48,135 --> 00:23:51,775
I can tell you that we, er, well, we have a little history.
374
00:23:51,815 --> 00:23:54,575
Dominic Cummings is basically mental.
375
00:23:55,615 --> 00:23:57,295
We had to all but ban him from Number Ten.
376
00:23:57,335 --> 00:23:59,975
He's desperate to be seen as this visionary architect
377
00:24:00,015 --> 00:24:01,055
of a new world order,
378
00:24:01,095 --> 00:24:03,855
but actually he's just an egotist with a wrecking ball.
379
00:24:05,135 --> 00:24:07,575
It does, however, mean that he's...
380
00:24:09,055 --> 00:24:10,375
Well, he's, unpredictable.
381
00:24:10,415 --> 00:24:12,255
I know how to beat Oliver.
382
00:24:12,295 --> 00:24:15,655
Conventional wisdom is a disease that the British are peculiarly
383
00:24:15,695 --> 00:24:18,735
susceptible to, and he certainly hasn't been inoculated.
384
00:24:18,775 --> 00:24:20,335
I want to be upfront.
385
00:24:20,375 --> 00:24:24,415
The PM isn't entirely sure why all this shouldn't be run by and
386
00:24:24,455 --> 00:24:25,695
out of Number Ten, so...
387
00:24:25,735 --> 00:24:28,735
I'm sure you don't mean to imply that you're here to give us
388
00:24:28,775 --> 00:24:31,415
the once-over, check us out.
389
00:24:31,455 --> 00:24:33,575
No, that's exactly what I meant.
390
00:24:33,615 --> 00:24:36,295
Andrew Cooper, our chief pollster.
391
00:24:36,335 --> 00:24:39,655
- Hello.
- Our lead strategist on the Scottish Independence ref,
392
00:24:39,695 --> 00:24:43,695
- which we won.
- Just.
- Which we won, despite those final polls,
393
00:24:43,735 --> 00:24:46,255
and the general election, which we also won - ditto.
394
00:24:46,295 --> 00:24:49,095
So take comfort in that we do actually know
395
00:24:49,135 --> 00:24:51,735
how to win things which, present company,
396
00:24:51,775 --> 00:24:53,775
politely and respectfully...
397
00:24:56,015 --> 00:24:57,415
Look,
398
00:24:57,455 --> 00:25:01,615
we know there are historic divides between us all.
399
00:25:01,655 --> 00:25:05,015
But without getting all Hollywood about coming together for the
400
00:25:05,055 --> 00:25:08,455
greater good, that is basically what we're going to have to do.
401
00:25:08,495 --> 00:25:11,455
- I'm not saying let's all have a circle jerk.
- Circle what?
402
00:25:11,495 --> 00:25:14,335
- Jesus.
- But this is about as serious as it gets.
403
00:25:14,375 --> 00:25:17,175
There's the danger which we saw in Scotland of having unleashed
404
00:25:17,215 --> 00:25:20,495
something which we can't then control.
405
00:25:20,535 --> 00:25:25,135
An establishment enemy needs a people's army to thrash them!
406
00:25:25,175 --> 00:25:28,775
You need Nigel, he should front the TV debates, do the rallies.
407
00:25:28,815 --> 00:25:32,015
We will be guided by data and polling, Nigel may be
408
00:25:32,055 --> 00:25:34,855
an asset, maybe not, we'll see. Nothing personal.
409
00:25:34,895 --> 00:25:38,535
Ah, fuck this. He's a fucking waste of space.
410
00:25:39,775 --> 00:25:41,135
Christ.
411
00:25:45,095 --> 00:25:47,855
That's a lot of money walking out of the door.
412
00:25:47,895 --> 00:25:50,175
That is a mathematical paradox walking out of the door.
413
00:25:50,215 --> 00:25:52,975
Every time that Nigel Farage's popularity increases nationwide,
414
00:25:53,015 --> 00:25:55,495
the support for Brexit decreases nationwide.
415
00:25:55,535 --> 00:25:57,175
Puts everyone else off. So, no!
416
00:25:57,215 --> 00:25:59,135
But they'll be out there anyway, gobbing off.
417
00:25:59,175 --> 00:26:01,575
Wouldn't it be better to have them pissing out of the tent
418
00:26:01,615 --> 00:26:04,775
rather than pissing in? If we can control their rhetoric, on...
419
00:26:06,975 --> 00:26:09,335
Oh, unless we get them to do the heavy lifting
420
00:26:09,375 --> 00:26:12,615
on the migration stuff, and then we can keep our hands clean?
421
00:26:14,735 --> 00:26:16,535
That is a dangerous game, Dom.
422
00:26:16,575 --> 00:26:20,255
They're going to do what they're going to do, we'll do what we do.
423
00:26:21,375 --> 00:26:23,255
Parky, where are we at?
424
00:26:33,735 --> 00:26:35,695
How do?
425
00:26:35,735 --> 00:26:38,295
I wasn't aware you were a member.
426
00:26:38,335 --> 00:26:40,655
I just joined. What are the odds?
427
00:26:40,695 --> 00:26:43,455
Would you like any assistance with your hair or just general...?
428
00:26:43,495 --> 00:26:46,535
No, no, I'm fine, thanks. I mean, unless you can help it grow back.
429
00:26:46,575 --> 00:26:49,055
Why do you think your lot will get the designation over Farage?
430
00:26:49,095 --> 00:26:51,735
- He's the face of the anti-EU cause.
- Yeah, but their arguments will only
431
00:26:51,775 --> 00:26:54,255
reach a narrow base. Whereas, ours, we hope, will reach everyone.
432
00:26:54,295 --> 00:26:57,215
- How are you getting on, your side?
- We shouldn't be talking...
433
00:26:57,255 --> 00:27:00,295
Don't be a dick, John, why the hell are there two competing
434
00:27:00,335 --> 00:27:02,775
Out teams, both fighting for the same donors, MPs?
435
00:27:02,815 --> 00:27:05,935
It makes no bloody sense. We should join together.
436
00:27:05,975 --> 00:27:09,175
- Cummings would never allow that.
- Why not?
437
00:27:09,215 --> 00:27:10,975
He hates you.
438
00:27:11,015 --> 00:27:12,975
What are your expectations, realistically?
439
00:27:13,015 --> 00:27:15,815
Well, ideally it would be to create the biggest political upset
440
00:27:15,855 --> 00:27:18,375
the world's seen since the fall of the Berlin Wall.
441
00:27:29,455 --> 00:27:31,215
So what does your campaign look like?
442
00:27:31,255 --> 00:27:33,695
I'd like to think it looks like an insurgence
443
00:27:33,735 --> 00:27:35,335
against the establishment.
444
00:27:37,895 --> 00:27:40,415
You're not looking to be more collegiate, respectful, than that?
445
00:27:40,455 --> 00:27:43,415
Why? It's a fucking war. Total war.
446
00:27:43,455 --> 00:27:46,695
In total war, there's only one side left standing. You'd be fine about
447
00:27:46,735 --> 00:27:48,335
bringing down the Prime Minister?
448
00:27:48,375 --> 00:27:50,855
He deserves to be brought down, the Prime Minister's crap.
449
00:27:50,895 --> 00:27:53,935
Are you reading this? I don't mind him having the odd bit of publicity,
450
00:27:53,975 --> 00:27:57,135
but hell's fucking bells, he attacked the PM!
451
00:27:57,175 --> 00:27:59,455
Does he not know there are things you do not do?
452
00:27:59,495 --> 00:28:03,015
Does he always have to be so... you know -
453
00:28:03,055 --> 00:28:04,335
himself?!
454
00:28:13,015 --> 00:28:15,575
Hello. - Matthew? It's Dan.
455
00:28:16,855 --> 00:28:18,535
We need to talk about Dom.
456
00:29:09,060 --> 00:29:10,420
Dominic?
457
00:29:12,340 --> 00:29:14,740
Zack Massingham, Aggregate IQ.
458
00:29:21,940 --> 00:29:23,820
Was pleased to get your message.
459
00:29:23,860 --> 00:29:26,460
- We've been trying to get in touch with you, actually.
- Really?
460
00:29:28,380 --> 00:29:30,540
You were surprisingly hard to find online,
461
00:29:30,580 --> 00:29:32,140
for an online analytics company.
462
00:29:32,180 --> 00:29:35,340
Not really in the business of advertising what we do.
463
00:29:35,380 --> 00:29:38,500
Which is what? Just so that I am absolutely sure it's what I need.
464
00:29:38,540 --> 00:29:42,380
Technically, we use sophisticated algorithms to micro-target
465
00:29:42,420 --> 00:29:44,260
populations in political campaigns.
466
00:29:44,300 --> 00:29:47,100
The other side has a voter database that I don't have access to, and
467
00:29:47,140 --> 00:29:49,900
I need to build my own, find voters, and target them with our ads.
468
00:29:51,900 --> 00:29:54,820
We're becoming a little more sophisticated than that now.
469
00:30:00,820 --> 00:30:04,980
Arron, this is Robert Mercer, an old family friend,
470
00:30:05,020 --> 00:30:08,060
and an investor in, well, all of this.
471
00:30:08,100 --> 00:30:09,980
Nigel, good to see you again.
472
00:30:10,020 --> 00:30:12,460
London was always going to be a key front in our cultural war
473
00:30:12,500 --> 00:30:15,820
against the political class. It feels like something's coming,
474
00:30:15,860 --> 00:30:19,820
- doesn't it?
- Fuck, I hope so.
- I should introduce you to Steve.
475
00:30:19,860 --> 00:30:21,540
Steve Bannon, chairman of Breitbart.
476
00:30:21,580 --> 00:30:24,060
He's also on the board of one of my other little projects.
477
00:30:24,100 --> 00:30:27,820
A data-mining company, election specialists, combined.
478
00:30:27,860 --> 00:30:29,900
It's new.
479
00:30:29,940 --> 00:30:32,100
Just been working on Ted Cruz's campaign.
480
00:30:32,140 --> 00:30:34,100
When we began he was only polling 3%.
481
00:30:34,140 --> 00:30:37,260
We got him up into the forties. An unprecedented leap.
482
00:30:37,300 --> 00:30:39,220
Simply through behavioural micro-targeting,
483
00:30:39,260 --> 00:30:41,980
finding where the voters you can convert are,
484
00:30:42,020 --> 00:30:45,140
and knowing the messages that will convert them.
485
00:30:45,180 --> 00:30:47,140
Silicon Valley, eh?
486
00:30:47,180 --> 00:30:50,260
- It's my kind of people.
- The Brits.
487
00:30:50,300 --> 00:30:52,220
Cambridge Analytica.
488
00:30:53,460 --> 00:30:56,460
- And beyond.
- He went to a refugee camp in the Lebanon
489
00:30:56,500 --> 00:30:58,020
and he said you must understand
490
00:30:58,060 --> 00:31:00,500
that 2% of these people are Jihadi activists.
491
00:31:00,540 --> 00:31:01,900
Now, that's the truth.
492
00:31:01,940 --> 00:31:05,020
Money is one thing, Mr Banks, but data is power.
493
00:31:06,660 --> 00:31:09,300
You see, this is all just beginning.
494
00:31:09,340 --> 00:31:12,180
Technology has moved beyond "you like this, so you might like that".
495
00:31:12,220 --> 00:31:15,380
Internet algorithms learn about our behaviour, our psychology even,
496
00:31:15,420 --> 00:31:16,940
our emotional state.
497
00:31:16,980 --> 00:31:20,620
These social media platforms know what questions we're asking,
498
00:31:20,660 --> 00:31:23,020
what keeps us awake at night, when we sleep, where we go,
499
00:31:23,060 --> 00:31:26,140
who we go there with, and therefore the system can make predictions.
500
00:31:26,180 --> 00:31:29,740
And does. Embarrassingly accurate ones.
501
00:31:29,780 --> 00:31:30,980
Such as?
502
00:31:33,540 --> 00:31:37,260
OK, so, like, Facebook knows when you're falling out of love
503
00:31:37,300 --> 00:31:39,540
with your partner.
504
00:31:39,580 --> 00:31:43,460
Yeah. It didn't mean to discover it, wasn't its intention,
505
00:31:43,500 --> 00:31:47,060
but two billion people constantly inputting into the database a
506
00:31:47,100 --> 00:31:50,300
dozen times a day? Patterns form. Behaviours overlap.
507
00:31:50,340 --> 00:31:53,900
So, what, it just targets, or micro-targets, your message?
508
00:31:53,940 --> 00:31:55,140
That's all?
509
00:31:56,300 --> 00:31:58,300
Mmmm, not just all.
510
00:31:58,340 --> 00:32:01,860
What it means is that we can design and distribute thousands of
511
00:32:01,900 --> 00:32:04,580
different adverts that vary, depending on
512
00:32:04,620 --> 00:32:06,260
who we're sending them to.
513
00:32:06,300 --> 00:32:09,060
So, your timeline will be slightly different to your friend's,
514
00:32:09,100 --> 00:32:14,580
your mum's, and so on. And our software can test how effective
515
00:32:14,620 --> 00:32:17,980
certain ads are on certain people, in terms of liking, clicking,
516
00:32:18,020 --> 00:32:19,620
sharing, and then learn how to
517
00:32:19,660 --> 00:32:22,260
adapt them, to improve them,
518
00:32:22,300 --> 00:32:23,540
in real time.
519
00:32:25,340 --> 00:32:26,820
In real time?
520
00:32:26,860 --> 00:32:28,540
Mm-hm.
521
00:32:30,060 --> 00:32:32,420
- What's in it for you?
- Truthfully?
522
00:32:32,460 --> 00:32:36,660
Our problem is that we haven't found a large enough test case yet
523
00:32:36,700 --> 00:32:40,420
to understand this technology's effectiveness.
524
00:32:40,460 --> 00:32:44,180
- A decent sample size.
- So we're just a trial, is that all?
525
00:32:45,580 --> 00:32:49,540
What, British democracy is a lab experiment for a greater prize?
526
00:32:52,980 --> 00:32:55,420
Blanket advertising is dead.
527
00:32:55,460 --> 00:32:58,860
We're updating and uploading all the time, by choice,
528
00:32:58,900 --> 00:33:02,020
teaching data companies and advertisers exactly who we are
529
00:33:02,060 --> 00:33:03,860
and what we want.
530
00:33:03,900 --> 00:33:08,180
Data that leads political parties to individual voters, with a message
531
00:33:08,220 --> 00:33:11,180
that is algorithmically tailored towards them.
532
00:33:11,220 --> 00:33:13,900
Look, it was Obama who led the way on this.
533
00:33:13,940 --> 00:33:16,860
A liberal. It's not about right versus left,
534
00:33:16,900 --> 00:33:18,980
it's about old versus new.
535
00:33:19,020 --> 00:33:22,500
This is the new politics, Dom.
536
00:33:22,540 --> 00:33:25,380
This is how you will win.
537
00:33:27,700 --> 00:33:29,860
{\an1}KNOCK AT DOOR It was entirely made of rubber.
538
00:33:33,340 --> 00:33:36,940
- Oh, hello. Come in. How, are you?
- How nice to see you.
539
00:33:36,980 --> 00:33:39,620
- John.
- Come and sit over there.
540
00:33:39,660 --> 00:33:42,340
- Thank you.
- Tea?
541
00:33:42,380 --> 00:33:45,460
- Oh, yes, please.
- Milk? Sugar?
- Er, a spot of milk.
542
00:33:45,500 --> 00:33:47,820
It's not just his me-me-me-ness, Matthew,
543
00:33:47,860 --> 00:33:50,780
fact is, his personality alienates people.
544
00:33:50,820 --> 00:33:53,780
David Cameron called him a career sociopath.
545
00:33:53,820 --> 00:33:56,740
Do you know, when he visits various Whitehall departments,
546
00:33:56,780 --> 00:33:58,660
he signs in as Osama Bin Laden,
547
00:33:58,700 --> 00:34:01,260
just for the sheer...! I don't know...he's just...
548
00:34:01,300 --> 00:34:03,180
- He's so, he's so....
- Inappropriate.
- Annoying.
549
00:34:03,220 --> 00:34:05,140
Yes, he is, he is - annoying.
550
00:34:05,180 --> 00:34:08,860
Do you know, Andy Coulson, the bloke in jail for phone hacking,
551
00:34:08,900 --> 00:34:11,540
he thought Cummings was too toxic to win broad support!
552
00:34:11,580 --> 00:34:16,260
- Andy Coulson!
- Yeah, I-I-I know Dom can be, uh, unconventional,
553
00:34:16,300 --> 00:34:19,100
but there's no-one better to rally the troops.
554
00:34:19,140 --> 00:34:21,500
You, Matthew.
555
00:34:21,540 --> 00:34:23,460
It has to be you.
556
00:34:28,300 --> 00:34:30,980
You're only talking about locating people that the other side
557
00:34:31,020 --> 00:34:33,500
already have on the government database. You're thinking
558
00:34:33,540 --> 00:34:35,940
- way too small.
- No-one's ever accused me of that before.
559
00:34:35,980 --> 00:34:38,340
What about those who are off the grid, who don't vote?
560
00:34:38,380 --> 00:34:41,100
Social media platforms are designed to find like-minded people
561
00:34:41,140 --> 00:34:45,620
better than people can. Our system will locate and target people
562
00:34:45,660 --> 00:34:48,140
that no campaign has ever targeted before -
563
00:34:48,180 --> 00:34:51,700
people who don't and have never voted.
564
00:34:51,740 --> 00:34:54,420
Anti-establishment, angry.
565
00:34:54,460 --> 00:34:57,540
Your people. Dominic, we have already started to find them.
566
00:34:57,580 --> 00:35:00,020
Three million extra votes.
567
00:35:00,060 --> 00:35:05,620
- Fuck off.
- All of them yours. That the other side have no idea exist.
568
00:35:15,460 --> 00:35:17,020
Where's Matt?
569
00:35:20,380 --> 00:35:22,980
- Hello?
- Cummings?
- Yes?
570
00:35:23,020 --> 00:35:24,580
It's John Mills.
571
00:35:24,620 --> 00:35:26,580
Wonder if you might come over.
572
00:35:26,620 --> 00:35:28,220
The board would like a word.
573
00:35:55,350 --> 00:35:57,110
Would you take a seat, Dom?
574
00:36:03,510 --> 00:36:05,070
Very busy, what is it?
575
00:36:05,110 --> 00:36:08,550
Dom, I'm afraid we, on the board, have lost confidence in you.
576
00:36:08,590 --> 00:36:12,110
You've pissed off just about every MP that's been trying,
577
00:36:12,150 --> 00:36:15,230
desperately, to support us, rather than that other Ukippy lot.
578
00:36:15,270 --> 00:36:19,390
And you, you seem to flout about TV and the front pages of magazines
579
00:36:19,430 --> 00:36:21,550
whipping up controversy, and so...
580
00:36:21,590 --> 00:36:22,990
Thank you, Bernard.
581
00:36:23,030 --> 00:36:25,910
Look, what I think we can all agree on is that the infighting
582
00:36:25,950 --> 00:36:29,470
has to stop. And if that means changes to the structure
583
00:36:29,510 --> 00:36:31,070
of the campaign, well, then...
584
00:36:31,110 --> 00:36:34,070
Basically, we'd like to offer you a lot of money just to quietly
585
00:36:34,110 --> 00:36:35,670
step to one side.
586
00:36:35,710 --> 00:36:40,270
Stay on as a consultant, and let others take more of a lead.
587
00:36:44,110 --> 00:36:47,070
- And Matthew?
- This is the decision of the board.
588
00:36:52,710 --> 00:36:56,030
They're scared. This is rushed. Poorly planned.
589
00:37:00,430 --> 00:37:02,990
What do you think will happen to my senior staff over the river?
590
00:37:03,030 --> 00:37:04,430
- What do you mean?
- They'll walk.
591
00:37:04,470 --> 00:37:06,710
Well, it's your patriotic duty to tell them not to, Dom.
592
00:37:06,750 --> 00:37:09,070
They'll do what they want to do, Dan.
593
00:37:09,110 --> 00:37:10,830
Because they are intelligent people.
594
00:37:10,870 --> 00:37:13,470
Unlike you and Matthew, they know how to run a campaign.
595
00:37:13,510 --> 00:37:17,030
You'll lose your campaign machine, and you'll lose your designation.
596
00:37:19,710 --> 00:37:22,750
Well, what do you suggest we do about that?
597
00:37:26,830 --> 00:37:29,510
You don't know what you're doing, do you, any of you?
598
00:37:31,710 --> 00:37:33,390
This is embarrassing.
599
00:37:33,430 --> 00:37:36,630
You've committed the classic cardinal sin of any failed coup,
600
00:37:36,670 --> 00:37:38,950
you didn't secure the support of your military first,
601
00:37:38,990 --> 00:37:42,190
- and you didn't seize the state broadcaster.
- What are you doing?
602
00:37:42,230 --> 00:37:44,710
In about 30 seconds, you're going to start receiving
603
00:37:44,750 --> 00:37:47,470
notifications on the WhatsApp group, staff resigning.
604
00:37:47,510 --> 00:37:50,390
- Ah, no, no, wait, wait a minute, Dom.
- Hell's fucking bells!
605
00:37:50,430 --> 00:37:53,390
- This is a private meeting, you can't just...
- Just did.
606
00:37:56,230 --> 00:37:59,390
- Look, can we all just stay calm, and not...
- I'm calm.
607
00:37:59,430 --> 00:38:01,270
It's not just your attitude,
608
00:38:01,310 --> 00:38:04,150
it's the strategy you're putting together.
609
00:38:04,190 --> 00:38:06,790
Where's immigration, where's the bloated bureaucracy,
610
00:38:06,830 --> 00:38:08,750
the supranational institutions of...
611
00:38:08,790 --> 00:38:11,150
Too nebulous, too complicated, too remote.
612
00:38:11,190 --> 00:38:14,430
This campaign is going to be about cost and control. That's it.
613
00:38:14,470 --> 00:38:16,070
We know whereof we speak, Dom.
614
00:38:16,110 --> 00:38:18,870
No, you don't. No, you don't. You're wrong, wrong, wrong,
615
00:38:18,910 --> 00:38:22,630
wrong, wrong! How much it costs! And regaining control!
616
00:38:22,670 --> 00:38:25,550
Cost and control! Cost and control, get it?
617
00:38:25,590 --> 00:38:27,870
You see - this is what we have to deal with.
618
00:38:27,910 --> 00:38:30,270
And, while I'm at it, when we gain the designation,
619
00:38:30,310 --> 00:38:32,830
and the ยฃ7 million spending limit,
620
00:38:32,870 --> 00:38:36,950
I would like to spend 3.9 million of that online.
621
00:38:36,990 --> 00:38:39,790
You're...you're treating this like it's a game, Dom,
622
00:38:39,830 --> 00:38:43,310
- your private plaything.
- We have this contract for you to sign,
623
00:38:43,350 --> 00:38:45,510
- just look it over and...
- No.
624
00:38:45,550 --> 00:38:49,590
But there's... We have lawyers, waiting next door.
625
00:38:49,630 --> 00:38:52,630
Not lawyers?! Oh, fuck!
626
00:38:52,670 --> 00:38:55,430
If you don't like they way I'm running the campaign, you can leave.
627
00:38:55,470 --> 00:39:00,550
- Us? No, this is about YOU leaving.
- Well, I'm not, so you can go.
628
00:39:00,590 --> 00:39:03,230
I think, perhaps, a compromise.
629
00:39:03,270 --> 00:39:08,510
Dom, you don't like dealing with MPs, they clearly don't like you.
630
00:39:08,550 --> 00:39:12,310
I'm happy to do that from now on. And if we can just be a little
631
00:39:12,350 --> 00:39:18,310
more discreet, with our tweetings and our utterances, I think...
632
00:39:18,350 --> 00:39:21,310
- ..I think that could help.
- That would...that would be a help, yes.
633
00:39:21,350 --> 00:39:24,270
And if you would be willing to share the strategy side with us, Dom...
634
00:39:24,310 --> 00:39:27,350
No, I have complete independence or nothing.
635
00:39:27,390 --> 00:39:29,750
Well, then, you can't be on the board,
636
00:39:29,790 --> 00:39:32,030
because the board will need to hold you to account.
637
00:39:32,070 --> 00:39:34,950
Fine, then I think we need a new Chair...
638
00:39:36,830 --> 00:39:40,830
..if things are changing on the board. A fresh start.
639
00:40:06,190 --> 00:40:09,070
- So, is he gone?
- He didn't go.
- Stop it.
- I did.
640
00:40:09,110 --> 00:40:11,830
Fuck off! What? How?!
641
00:40:13,910 --> 00:40:15,190
I'm not sure.
642
00:40:22,310 --> 00:40:25,190
Continue. Continue!
643
00:40:36,870 --> 00:40:37,870
Hiya.
644
00:40:41,750 --> 00:40:43,470
Why don't people like me?
645
00:40:48,030 --> 00:40:49,510
I like you.
646
00:40:53,150 --> 00:40:54,710
Come here.
647
00:40:58,550 --> 00:41:01,110
Well, at least they will remember you.
648
00:41:01,150 --> 00:41:02,430
That's something.
649
00:41:06,510 --> 00:41:07,710
He's kicking.
650
00:41:09,310 --> 00:41:10,550
Like his dad.
651
00:41:13,030 --> 00:41:14,590
That was corny.
652
00:41:22,470 --> 00:41:24,950
A very good evening to you, and welcome to BBC News.
653
00:41:24,990 --> 00:41:28,590
Vote Leave and Britain Stronger in Europe have been designated
654
00:41:28,630 --> 00:41:31,870
the official Leave and Remain campaigns in the EU Referendum.
655
00:41:31,910 --> 00:41:34,190
..three, two, one!
656
00:41:40,710 --> 00:41:42,030
And we're off!
657
00:41:42,070 --> 00:41:44,350
The ten-week count down to the Referendum
658
00:41:44,390 --> 00:41:47,910
has begun in earnest with the designation of the two campaigns.
659
00:41:47,950 --> 00:41:51,870
Stronger In, backed by the Prime Minister, Jeremy Corbyn,
660
00:41:51,910 --> 00:41:54,270
and almost all mainstream parties.
661
00:41:54,310 --> 00:41:58,030
On the Leave side, Vote Leave, which contains six cabinet
662
00:41:58,070 --> 00:42:02,510
ministers, and 140 Conservative parliamentarians.
663
00:42:06,870 --> 00:42:09,030
Vote Leave everyone, Vote Leave!
664
00:42:22,110 --> 00:42:25,150
What were your thoughts when these decisions where announced?
665
00:42:25,190 --> 00:42:27,070
Well, Huw, there have been real divisions...
666
00:42:27,110 --> 00:42:29,110
Fuck them!
667
00:42:29,150 --> 00:42:31,550
..those who are campaigning for the UK to leave Europe.
668
00:42:31,590 --> 00:42:34,190
Now we're free from any constraints, we can do what we like.
669
00:42:34,230 --> 00:42:36,110
It's more fun being outsiders.
670
00:42:39,710 --> 00:42:40,870
Turn it off.
671
00:42:49,070 --> 00:42:51,670
We also know that the other side are going to run a campaign
672
00:42:51,710 --> 00:42:54,510
the way campaigns have been run for pretty much the last 70 years.
673
00:42:54,550 --> 00:42:56,990
They're going to fight from the centre, make it about jobs
674
00:42:57,030 --> 00:42:59,310
and the economy.
675
00:42:59,350 --> 00:43:02,630
We focus on the economy and jobs. The message - leaving risks both.
676
00:43:02,670 --> 00:43:05,510
Clinton, '92, best campaign ever. "It's the economy, stupid."
677
00:43:05,550 --> 00:43:07,750
You define your opponent as the riskier option.
678
00:43:07,790 --> 00:43:10,910
And, though the change candidate might initially poll well, come
679
00:43:10,950 --> 00:43:13,870
election day, the nerves kick in, voters revert back to the centre.
680
00:43:13,910 --> 00:43:16,750
Law of political science, if the status quo are ahead before
681
00:43:16,790 --> 00:43:19,630
the campaign begins, which we are, they always win on the day. So...
682
00:43:19,670 --> 00:43:22,030
- So, what's our answer?
- Tzu's The Art of War.
683
00:43:22,070 --> 00:43:25,790
If we fight them on home terrain, they will win.
684
00:43:25,830 --> 00:43:28,990
So, what we need to do is lead them to the ninth battlefield,
685
00:43:29,030 --> 00:43:31,550
the deadly ground, where no-one expects to find themselves.
686
00:43:31,590 --> 00:43:34,710
- Outcome? They perish.
- Which means?
- You reverse the proposition.
687
00:43:34,750 --> 00:43:36,430
We make them the risky option.
688
00:43:36,470 --> 00:43:40,190
To stay is to risk losing more of the things we cherish.
689
00:43:40,230 --> 00:43:43,110
We're asking voters not to reject the status quo, but to return to it.
690
00:43:43,150 --> 00:43:44,590
To independence.
691
00:43:44,630 --> 00:43:47,030
How much does it cost us, each week, to be members of the EU?
692
00:43:47,070 --> 00:43:48,270
In the regions of about...
693
00:43:48,310 --> 00:43:50,830
- What's our researcher's name?
- Richard.
- Ricardo!
694
00:43:50,870 --> 00:43:53,150
Will you get me all the figures of how much it costs to be
695
00:43:53,190 --> 00:43:56,070
members of the EU for a week! Largest one wins.
696
00:43:56,110 --> 00:43:57,910
Make sure it's verifiable!
697
00:44:02,550 --> 00:44:04,310
Focus groups.
698
00:44:04,350 --> 00:44:07,390
Finding out who we are, and what are we like,
699
00:44:07,430 --> 00:44:09,750
so we can segment and target.
700
00:44:11,870 --> 00:44:15,230
First, the easiest, we have the Ardent Internationalists.
701
00:44:15,270 --> 00:44:18,430
11% of the voting population. Support gay marriage,
702
00:44:18,470 --> 00:44:22,310
degree educated. Going to vote to stay, no matter what.
703
00:44:22,350 --> 00:44:25,430
Then the other end, the EU Hostiles.
704
00:44:27,070 --> 00:44:31,910
Similarly 11%. Generally retired, mortgage-free.
705
00:44:31,950 --> 00:44:34,030
And 98% white. Won't change either.
706
00:44:34,070 --> 00:44:36,310
And then we have our Comfortable Europhiles,
707
00:44:36,350 --> 00:44:38,950
own their own home, get their news from the BBC.
708
00:44:38,990 --> 00:44:40,950
Most probably remain.
709
00:44:40,990 --> 00:44:43,070
And our Strong Sceptic.
710
00:44:45,710 --> 00:44:49,830
C2DEs, generally 55 plus, O-levels and no higher,
711
00:44:49,870 --> 00:44:52,910
- most probably Leave.
- It's not rocket science, it's simple.
712
00:44:52,950 --> 00:44:54,510
There are three types of voter.
713
00:44:54,550 --> 00:44:57,350
Those certain to vote to exit that's one third,
714
00:44:57,390 --> 00:45:00,150
they're in the bag, so, ignore them. Those certain to stay,
715
00:45:00,190 --> 00:45:02,510
that's another third, we can't touch them, so fuck 'em.
716
00:45:02,550 --> 00:45:06,430
The last third "I would like to leave, but I'm worried about
717
00:45:06,470 --> 00:45:08,830
"what the effect will be to jobs and living standards."
718
00:45:08,870 --> 00:45:11,350
These are the only people that we need to care about.
719
00:45:11,390 --> 00:45:13,790
And, trust me, the others will be after the same bunch.
720
00:45:13,830 --> 00:45:15,990
Now these are who will decide the result.
721
00:45:16,030 --> 00:45:18,790
The Hearts versus Heads, and the Disengaged Middle.
722
00:45:18,830 --> 00:45:22,830
- 34% of the electorate.
- Hearts Verses heads are mainly female.
723
00:45:22,870 --> 00:45:25,950
- Sandra Butcher.
- Oh, hi, Sandra.
- Get their news from Mail Online.
724
00:45:25,990 --> 00:45:28,470
Their heart says Leave, but their head is worried.
725
00:45:28,510 --> 00:45:30,990
"Disengaged Middles" are generally renters,
726
00:45:31,030 --> 00:45:32,510
get their news from Facebook.
727
00:45:34,710 --> 00:45:37,270
Most have never given any thought to the EU whatsoever.
728
00:45:37,310 --> 00:45:42,390
Erm, who is "very likely" to vote in the upcoming referendum,
729
00:45:42,430 --> 00:45:43,670
show of hands?
730
00:45:45,150 --> 00:45:51,710
OK, good. Erm, Shamara, are you likely, unlikely,
731
00:45:51,750 --> 00:45:53,630
very unlikely, or don't know?
732
00:45:53,670 --> 00:45:55,990
I'd say likely but I just need to get my head round.
733
00:45:56,030 --> 00:45:57,190
Don't know, for me.
734
00:45:58,470 --> 00:46:01,830
If someone can convince me either way, then probably, but...
735
00:46:01,870 --> 00:46:05,870
So, what do you think of when you think of the EU?
736
00:46:05,910 --> 00:46:07,230
What does it do?
737
00:46:07,270 --> 00:46:09,990
They make laws. For each country.
738
00:46:10,030 --> 00:46:13,830
Laws over there that overturn laws over here.
739
00:46:13,870 --> 00:46:17,390
- Only they're not accountable.
- Well, you do, you do vote for them.
740
00:46:17,430 --> 00:46:20,070
- MEPs.
- I don't.
741
00:46:20,110 --> 00:46:23,550
- Well...
- It's, it's the courts, it...it...isn't it?
742
00:46:23,590 --> 00:46:26,750
Erm, they have the Human Rights.
743
00:46:26,790 --> 00:46:30,150
Which, I'm sorry, but things like the terrorists you can't deport.
744
00:46:30,190 --> 00:46:32,910
- Which, well...
- That's freedom of movement, isn't it?
745
00:46:32,950 --> 00:46:35,910
Goods and people? That's what the old community was for, right?
746
00:46:35,950 --> 00:46:38,630
- Erm, no tariffs, free trade...
- Old community was coal and steel.
747
00:46:38,670 --> 00:46:41,430
That's all it was meant to be. But now it's got too big.
748
00:46:41,470 --> 00:46:44,310
Yeah, not people, I mean not unlimited people,
749
00:46:44,350 --> 00:46:46,870
- that's not what the meant, when they...
- It's for peace though,
750
00:46:46,910 --> 00:46:48,070
isn't it? After the war.
751
00:46:48,110 --> 00:46:50,630
To make sure nothing like that, happens again.
752
00:46:50,670 --> 00:46:53,310
Which is, I think, probably good?
753
00:46:53,350 --> 00:46:55,110
You know just to be, you know,
754
00:46:55,150 --> 00:46:58,150
I mean I'm not saying it's wrong, people coming,
755
00:46:58,190 --> 00:47:01,670
different people, it's...it's just if we had, er, like a point system.
756
00:47:01,710 --> 00:47:04,390
- No, no, no.
- Like Australia.
- That undermines the whole thing.
757
00:47:04,430 --> 00:47:07,190
- I'd be fine with that.
- And we go there as well.
758
00:47:07,230 --> 00:47:09,670
So, what's the issue that matters most, then,
759
00:47:09,710 --> 00:47:11,230
when you're making your decision?
760
00:47:11,270 --> 00:47:15,510
Is it what's best for the economy? Or is it control over immigration?
761
00:47:15,550 --> 00:47:18,430
- Economy. Every time.
- Immigration is not an issue.
762
00:47:18,470 --> 00:47:20,750
I'd like to be able to study abroad.
763
00:47:20,790 --> 00:47:23,710
We need to appeal to their heads, numbers, projections.
764
00:47:23,750 --> 00:47:25,550
We focus on the facts.
765
00:47:25,590 --> 00:47:29,910
We need to appeal to their hearts. Emotional resonance. Their hopes.
766
00:47:29,950 --> 00:47:34,030
Their dreams. Their aspirations. Their fears. Their suspicions.
767
00:47:34,070 --> 00:47:36,190
Now these Persuadables,
768
00:47:36,230 --> 00:47:39,150
we need to learn about them, love them, and lure them onto our side.
769
00:47:39,190 --> 00:47:41,350
There are more of them out there than we thought.
770
00:47:44,670 --> 00:47:47,590
Three million more of them out there than we thought.
771
00:47:47,630 --> 00:47:50,910
That's three million potential voters not on any voter database
772
00:47:50,950 --> 00:47:53,350
so Remain have no idea they exist.
773
00:47:53,390 --> 00:47:57,270
If we can reach them, they're ours for the taking.
774
00:47:57,310 --> 00:47:59,670
Dom, what on Earth are you talking about?
775
00:48:04,390 --> 00:48:09,550
I want less than ten people on Earth to know what I'm about to tell you.
776
00:48:11,670 --> 00:48:13,750
We're going to build something.
777
00:48:13,790 --> 00:48:17,150
By the way, if anyone asks, just tell them you're a junior intern.
778
00:48:17,190 --> 00:48:19,750
Look, I'm serious, nothing more than that.
779
00:48:19,790 --> 00:48:22,870
- I'm in my 30s.
- But you've got your youthful, Californian complexion.
780
00:48:22,910 --> 00:48:25,070
- Canadian.
- Let me know if you need anything.
781
00:48:28,550 --> 00:48:29,830
What do you think of it?
782
00:48:31,550 --> 00:48:33,030
No, not right, send it back.
783
00:48:33,070 --> 00:48:35,390
- What?
- Dom, we've printed thousands off.
784
00:48:35,430 --> 00:48:37,070
It's not ready, burn 'em!
785
00:48:37,110 --> 00:48:40,190
Hello, sorry, Mr Gove, sir, it's Dom here.
786
00:48:40,230 --> 00:48:42,990
I know you're tearing yourself up inside,
787
00:48:43,030 --> 00:48:45,670
but I really need your answer. Can you call me back?
788
00:49:30,990 --> 00:49:34,950
Leave.EU is the real grass roots party, OK?
789
00:49:34,990 --> 00:49:37,790
- Everyone should join us if we're going to win.
- Exactly.
790
00:49:37,830 --> 00:49:40,030
We're the original and still the best.
791
00:49:40,070 --> 00:49:42,350
Ultimately, look, I have a simple view on this,
792
00:49:42,390 --> 00:49:44,910
just like I have a simple view on everything in life.
793
00:49:44,950 --> 00:49:47,190
If you want to leave the EU, you're on our side.
794
00:49:47,230 --> 00:49:49,470
Even if you think you are on theirs.
795
00:49:49,510 --> 00:49:52,310
- On the Remain side you mean.
- No, I mean Leave.
796
00:49:52,350 --> 00:49:54,150
The other Leave.
797
00:51:12,470 --> 00:51:17,390
To take something back means it was, is, rightfully yours,
798
00:51:17,430 --> 00:51:19,230
taken from you.
799
00:51:19,270 --> 00:51:21,550
So much of our understanding of who we are,
800
00:51:21,590 --> 00:51:23,710
comes from this nostalgic view we have of our past.
801
00:51:23,750 --> 00:51:26,390
These stories, these myths we tell each other.
802
00:51:26,430 --> 00:51:29,150
Normally, I hate them, they stop me from progressing,
803
00:51:29,190 --> 00:51:30,550
but, in this case, let's use it.
804
00:51:30,590 --> 00:51:34,790
The idea that we want to return to a time when we knew our place.
805
00:51:34,830 --> 00:51:38,710
When things made sense, fictional or not.
806
00:51:38,750 --> 00:51:40,190
It's perfect.
807
00:51:42,270 --> 00:51:44,550
Better start taking it back.
808
00:52:02,780 --> 00:52:04,260
Michael?
809
00:52:04,300 --> 00:52:06,860
David and Samantha Cameron are your close friends,
810
00:52:06,900 --> 00:52:11,820
does this not feel a bit like stabbing your leader "in the front"?
811
00:52:11,860 --> 00:52:13,820
Um...
812
00:52:13,860 --> 00:52:16,860
..it, well, you know, um...
813
00:52:21,380 --> 00:52:23,380
The fact is, if you must know,
814
00:52:23,420 --> 00:52:26,100
I've been wrestling with this for weeks.
815
00:52:26,140 --> 00:52:30,060
This was the most difficult decision of my political life.
816
00:52:30,100 --> 00:52:34,420
But taking difficult decisions is what politicians are here to do.
817
00:52:34,460 --> 00:52:36,180
Yes, yes, yes, exactly, it's...
818
00:52:36,220 --> 00:52:38,380
..it's, it's easy to shirk them -
819
00:52:38,420 --> 00:52:40,860
to not upset the applecart.
820
00:52:40,900 --> 00:52:44,260
It's a perfectly legitimate way of playing devil's advocate with...
821
00:52:44,300 --> 00:52:46,020
Who are all this lot?
822
00:52:46,060 --> 00:52:47,620
Matthew's idea.
823
00:52:47,660 --> 00:52:49,940
Different outreach groups, operating independently.
824
00:52:49,980 --> 00:52:53,380
Who's funding them then? Who's coordinating them?
825
00:52:53,420 --> 00:52:55,500
I think they're meant to co-ordinate themselves.
826
00:52:55,540 --> 00:52:56,860
I don't know, rules sketchy.
827
00:52:56,900 --> 00:52:59,260
But the versions of your column, Boris,
828
00:52:59,300 --> 00:53:01,460
including the one you wrote in support of Remain?
829
00:53:01,500 --> 00:53:05,500
Oh, look now, it's as if none of you have ever
830
00:53:05,540 --> 00:53:07,340
{\an8}written a pros and a cons list before...
831
00:53:07,380 --> 00:53:10,380
You know, people do that when they're about to do something
832
00:53:10,420 --> 00:53:14,420
important, like maybe, adopt a puppy or something.
833
00:53:14,460 --> 00:53:17,580
Thank you, thank you, I think that's probably all we've got time for.
834
00:53:19,540 --> 00:53:20,660
Well done, well done.
835
00:53:20,700 --> 00:53:21,860
Good line about the puppies.
836
00:53:21,900 --> 00:53:24,380
- Yes, well, it's done now so c'est la vie.
- Well done.
837
00:53:24,420 --> 00:53:27,500
David said...he said that if I get what I want, and we win this,
838
00:53:27,540 --> 00:53:28,620
it will destroy him.
839
00:53:28,660 --> 00:53:29,980
He's probably right.
840
00:53:30,020 --> 00:53:32,180
This is a game changer, so thank you.
841
00:53:32,220 --> 00:53:34,660
All right, team. Listen up!
842
00:53:34,700 --> 00:53:37,420
Now the fight for Britain really does begin.
843
00:53:37,460 --> 00:53:39,420
We have our star endorsements.
844
00:53:41,380 --> 00:53:44,180
And...and we have our message.
845
00:53:44,220 --> 00:53:46,820
If you look on the server, you'll find copies of the War Book!
846
00:53:46,860 --> 00:53:48,180
Here's our message in a sheet.
847
00:53:48,220 --> 00:53:49,780
Here's our message in a paragraph.
848
00:53:49,820 --> 00:53:51,340
Here's our message in a sentence.
849
00:53:51,380 --> 00:53:54,180
If you find a potential voter, you hit them hard.
850
00:53:54,220 --> 00:53:56,740
If it looks like they're going to bend, then you don't just
851
00:53:56,780 --> 00:53:59,740
walk away, pat yourself on the back, you double down.
852
00:53:59,780 --> 00:54:01,020
Hit them again.
853
00:54:01,060 --> 00:54:05,740
And again, right, with ยฃ350 million and Turkey!
854
00:54:05,780 --> 00:54:08,580
350 million quid and Turkey.
855
00:54:08,620 --> 00:54:12,260
- Again!
- 350 million quid and Turkey!
856
00:54:12,300 --> 00:54:16,380
- Again!
- ยฃ350 million and Turkey!
857
00:54:16,420 --> 00:54:19,060
Again and again. Show no mercy! All right?
858
00:54:19,100 --> 00:54:20,100
Good.
859
00:54:21,780 --> 00:54:23,660
Get out there and do that!
860
00:54:23,700 --> 00:54:25,060
Take back control.
861
00:54:52,980 --> 00:54:54,020
Ta-da!
862
00:54:54,060 --> 00:54:55,620
Wait, wait, wait, wait, that's the...
863
00:54:55,660 --> 00:54:59,340
We're using the NHS, with the economy, with control.
864
00:54:59,380 --> 00:55:00,580
But...but the logo.
865
00:55:00,620 --> 00:55:03,860
- That's the actual NHS logo? I know.
- Are we...are we allowed to just...?
866
00:55:03,900 --> 00:55:05,420
Imagine their faces!
867
00:55:06,700 --> 00:55:09,060
I mean, if Jeremy Hunt wants to come down and try and peel the
868
00:55:09,100 --> 00:55:11,100
label off himself, he's more than welcome,
869
00:55:11,140 --> 00:55:14,260
we'll have the cameras ready.
870
00:55:14,300 --> 00:55:16,420
Let's take back control!
871
00:55:16,460 --> 00:55:18,020
Let's take back control!
872
00:55:21,380 --> 00:55:23,260
Terrific!
873
00:55:23,300 --> 00:55:24,860
It's marvellous.
874
00:55:24,900 --> 00:55:27,300
It's got air conditioning and everything.
875
00:55:27,340 --> 00:55:28,340
Three?
876
00:55:28,380 --> 00:55:29,940
Million, yes. Completely off the map.
877
00:55:29,980 --> 00:55:32,180
Rendering their current poll projections pointless.
878
00:55:32,220 --> 00:55:34,820
Holy Moley! So you're saying there's a cat in Lucifer's chance
879
00:55:34,860 --> 00:55:36,620
we might actually win this thing, are you?
880
00:55:36,660 --> 00:55:38,420
Oh, yeah. Yeah.
881
00:55:38,460 --> 00:55:40,540
Well, we need to brief this, get it out there.
882
00:55:40,580 --> 00:55:42,900
A great big psychological boost to all those guys.
883
00:55:42,940 --> 00:55:45,060
No, no, no briefing. All right?
884
00:55:45,100 --> 00:55:47,100
A polling lead for Remain make them complacent,
885
00:55:47,140 --> 00:55:49,220
means less voters turn out, we keep it hush hush.
886
00:55:49,260 --> 00:55:51,260
You really don't have to raise your hand.
887
00:55:51,300 --> 00:55:54,300
{\an8}Oh, sorry, I just wanted to ask
888
00:55:54,340 --> 00:55:55,860
who they were.
889
00:55:55,900 --> 00:55:57,180
Data scientists.
890
00:55:57,220 --> 00:55:58,340
I'm a data scientist.
891
00:55:58,380 --> 00:55:59,780
They're technically physicists.
892
00:55:59,820 --> 00:56:01,500
Blimey. Where are they from?
893
00:56:01,540 --> 00:56:04,140
Prior to this they were working analysts on the Hadron Collider.
894
00:56:04,180 --> 00:56:07,780
And now you're here to tell us what housewives in Newport think, bravo.
895
00:56:07,820 --> 00:56:09,740
All right. Fanfare, please!
896
00:56:09,780 --> 00:56:12,460
For the first time in a British election,
897
00:56:12,500 --> 00:56:15,540
we've built some software that will combine your Facebook and
898
00:56:15,580 --> 00:56:19,340
your Twitter with the electoral roll and polling, and canvassing,
899
00:56:19,380 --> 00:56:22,660
all in one database that can be updated and respond in real time.
900
00:56:22,700 --> 00:56:24,020
- Fabulous!
- Really?
901
00:56:24,060 --> 00:56:25,100
I have no idea.
902
00:56:25,140 --> 00:56:27,900
Here are some if the ads we've been developing that are ready to test.
903
00:56:27,940 --> 00:56:29,740
Look at this one. For the Euro Championship.
904
00:56:29,780 --> 00:56:32,540
Football. Not politics! Football! It's brilliant.
905
00:56:32,580 --> 00:56:35,260
A chance to win 50 million quid if you guess the result to
906
00:56:35,300 --> 00:56:36,380
every single game.
907
00:56:36,420 --> 00:56:38,780
The odds to winning are six trillion,
908
00:56:38,820 --> 00:56:40,420
the point is that we can collect
909
00:56:40,460 --> 00:56:43,180
hundreds of thousands of contact details to get people out to vote.
910
00:56:43,220 --> 00:56:44,540
It's like 20 questions.
911
00:56:44,580 --> 00:56:47,260
With every click we know you better so our ads can target you better.
912
00:56:47,300 --> 00:56:49,020
And this one?
913
00:56:49,060 --> 00:56:52,140
I thought we weren't pushing immigration.
914
00:56:52,180 --> 00:56:55,860
The software will tell us what to push or what not to push, Michael.
915
00:56:55,900 --> 00:56:57,580
To win, OK?
916
00:56:57,620 --> 00:56:58,860
Right.
917
00:56:58,900 --> 00:57:01,220
Ready to launch?
918
00:57:01,260 --> 00:57:02,620
Yeah.
919
00:57:07,860 --> 00:57:10,900
{\an4}What I will say is, er, it's obviously very important we don't get mired,
920
00:57:10,940 --> 00:57:13,980
- er, in personal politics.
- Let us confirm that tomorrow
921
00:57:14,020 --> 00:57:15,380
we we're going strong on
922
00:57:15,420 --> 00:57:19,260
manufacturing, PM is in Derbyshire, meeting in the Toyota factory.
923
00:57:19,300 --> 00:57:22,020
Hi, you have David Cameron on the line.
924
00:57:22,060 --> 00:57:24,300
- Hi, it's Iain Duncan-Smith.
- I'm calling on behalf
925
00:57:24,340 --> 00:57:25,580
of the Vote Leave campaign.
926
00:57:25,620 --> 00:57:29,380
All aboard for Britain remaining in the European Union.
927
00:57:29,420 --> 00:57:34,020
This should be an amicable contest that's characterised by
928
00:57:34,060 --> 00:57:35,860
mutual respect.
929
00:57:35,900 --> 00:57:38,940
One that rises above personal attacks,
930
00:57:38,980 --> 00:57:44,340
and stays true to that Great British tradition of fair play.
931
00:57:44,380 --> 00:57:46,900
Nothing can dilute our enthusiasm.
932
00:57:48,020 --> 00:57:51,140
- Hello, madam, vote Leave.
- Hi there. EU referendum.
933
00:57:51,180 --> 00:57:54,180
So let's raise the level of debate and have a fair fight.
934
00:57:54,220 --> 00:57:56,020
Um, yep!
935
00:58:00,140 --> 00:58:02,860
So don't get mad, but just as an experiment,
936
00:58:02,900 --> 00:58:05,780
I set up a fake Youth Labour group to campaign for Remain.
937
00:58:05,820 --> 00:58:08,220
They're including us on their e-mail list.
938
00:58:08,260 --> 00:58:09,380
You are kidding me.
939
00:58:09,420 --> 00:58:12,060
Not only that - Craig Oliver does a conference call to volunteer
940
00:58:12,100 --> 00:58:14,020
groups a couple of times a week.
941
00:58:14,060 --> 00:58:16,980
And we have the dial-in code. So, what do you reckon?
942
00:58:18,380 --> 00:58:19,980
Dom did say "double down".
943
00:58:25,660 --> 00:58:27,740
Please enter the conference pin.
944
00:58:28,980 --> 00:58:31,420
The next thing is a heads-up on the press release.
945
00:58:31,460 --> 00:58:33,020
This is under embargo until tomorrow.
946
00:58:33,060 --> 00:58:35,340
It's announcing an emergency budget should we leave.
947
00:58:41,340 --> 00:58:45,060
So this is where you... where you hide, is it?
948
00:58:48,140 --> 00:58:50,860
Do you mind if I pop in for a moment?
949
00:58:54,380 --> 00:58:57,420
- Gosh.
- The software's coming back with new voters.
950
00:58:57,460 --> 00:58:58,780
Thousands of them.
951
00:58:59,860 --> 00:59:01,340
We should get out there and test it.
952
00:59:02,460 --> 00:59:04,100
Dom, I...
953
00:59:04,140 --> 00:59:07,860
..think we should clear the air about what happened with the board.
954
00:59:07,900 --> 00:59:09,180
Let's go.
955
00:59:11,540 --> 00:59:12,860
But...
956
00:59:27,180 --> 00:59:29,460
Ah, well, I don't know this place.
957
00:59:29,500 --> 00:59:32,100
Well, it's in your constituency, Douglas,
958
00:59:32,140 --> 00:59:33,940
you just ignored it for years.
959
00:59:41,380 --> 00:59:43,140
Thank you.
960
00:59:43,180 --> 00:59:46,700
But what if...what if they... My face is quite recognisable -
961
00:59:46,740 --> 00:59:48,780
- maybe I should...
- Look, either you believe in this
962
00:59:48,820 --> 00:59:51,660
or you don't. If you don't, get back in the fucking cab.
963
01:00:05,580 --> 01:00:07,660
Hello.
964
01:00:07,700 --> 01:00:10,620
- All right?
- What's he done now?!
965
01:00:13,660 --> 01:00:17,060
I don't understand, how did you find us? No-one knocks on that door.
966
01:00:17,100 --> 01:00:19,860
You're telling me that no other political parties have
967
01:00:19,900 --> 01:00:22,420
knocked on your door during this...referendum?
968
01:00:22,460 --> 01:00:25,300
I'm saying no-one from a political party has knocked on that
969
01:00:25,340 --> 01:00:26,900
door since about the eighties.
970
01:00:29,340 --> 01:00:32,140
Could we persuade you to register today, do you think?
971
01:00:32,180 --> 01:00:33,500
You can try.
972
01:00:33,540 --> 01:00:36,460
Honestly, though, I don't trust any of you.
973
01:00:36,500 --> 01:00:38,820
You look familiar, though.
974
01:00:38,860 --> 01:00:42,820
Well, the first thing we think leaving the EU will help is jobs.
975
01:00:42,860 --> 01:00:45,540
Haven't got a job. Never will again round here.
976
01:00:45,580 --> 01:00:47,940
24 years as a steel worker, all gone to shit.
977
01:00:47,980 --> 01:00:51,060
- How you gonna fix that?
- Well, that...that is one of the industries
978
01:00:51,100 --> 01:00:54,180
that's been most affected by EU overregulation.
979
01:00:54,220 --> 01:00:55,780
All of that red tape
980
01:00:55,820 --> 01:00:58,500
and cheap foreign labour that's undercutting your wages.
981
01:00:58,540 --> 01:01:00,020
Oh, yeah, I know.
982
01:01:00,060 --> 01:01:04,700
Huh! They work for nothing. People like me, we get, like...
983
01:01:04,740 --> 01:01:07,580
- We get squeezed out.
- Yeah. We get squeezed out.
984
01:01:07,620 --> 01:01:09,460
- It's not that I'm against them.
- No!
985
01:01:09,500 --> 01:01:12,540
But it has changed a lot round here, hasn't it?
986
01:01:12,580 --> 01:01:16,300
All our neighbours have moved away and new people come in.
987
01:01:16,340 --> 01:01:20,180
My kids have moved away too now, cos there's nothing here,
988
01:01:20,220 --> 01:01:21,220
and I miss it.
989
01:01:23,060 --> 01:01:25,540
I miss having...having...
990
01:01:25,580 --> 01:01:27,860
Oh, you're getting me all upset now.
991
01:01:27,900 --> 01:01:29,820
Sorry, we don't mean to pry.
992
01:01:29,860 --> 01:01:32,660
You want to feel back in control of your life.
993
01:01:32,700 --> 01:01:34,540
Or the lives of the people you love.
994
01:01:42,220 --> 01:01:45,060
Perhaps we could leave you with this.
995
01:01:46,900 --> 01:01:48,940
Erm, now, remember it's not...
996
01:01:48,980 --> 01:01:51,820
..it's not a parliamentary election it's a referendum...
997
01:01:51,860 --> 01:01:54,420
..where every vote counts.
998
01:01:54,460 --> 01:01:57,420
And with your polling station being just around the corner...
999
01:01:57,460 --> 01:01:58,820
RUMBLING The noise.
1000
01:01:58,860 --> 01:02:00,700
It's getting louder.
1001
01:02:03,620 --> 01:02:05,140
Much louder.
1002
01:02:06,460 --> 01:02:08,100
What does it mean?
1003
01:02:08,140 --> 01:02:10,300
What's it trying to tell us?
1004
01:02:44,075 --> 01:02:47,115
You are on the front page of The Observer this morning.
1005
01:02:47,155 --> 01:02:49,955
A warning that a million people may come here from Turkey
1006
01:02:49,995 --> 01:02:51,235
in the next eight years,
1007
01:02:51,275 --> 01:02:53,995
which is strange because very few people expect Turkey to join
1008
01:02:54,035 --> 01:02:55,395
the EU in the next eight years.
1009
01:02:55,435 --> 01:03:02,155
We... I do not think that the EU is going to, er, keep Turkey out.
1010
01:03:02,195 --> 01:03:04,475
I think it is going to join. I think the migrant crisis...
1011
01:03:04,515 --> 01:03:07,555
What I'm asking of the world's oldest public broadcaster
1012
01:03:07,595 --> 01:03:09,995
is an understanding of the difference between
1013
01:03:10,035 --> 01:03:11,635
impartiality and balance.
1014
01:03:12,995 --> 01:03:16,755
What I mean is that your nonsense bloody quota of giving
1015
01:03:16,795 --> 01:03:19,875
equal coverage, no matter what, means that we put up a
1016
01:03:19,915 --> 01:03:23,235
Nobel Prize-winning economist to highlight the negative impact on
1017
01:03:23,275 --> 01:03:27,355
sterling if we leave, and then you feel you have to give equal weight
1018
01:03:27,395 --> 01:03:29,995
to some batty backbencher who's just there to parrot,
1019
01:03:30,035 --> 01:03:33,075
"Not true! "Project Fear! Take back control!"
1020
01:03:35,195 --> 01:03:37,515
Yes, well, it fucking better do!
1021
01:03:37,555 --> 01:03:38,875
I look forward to it!
1022
01:03:40,555 --> 01:03:43,515
It's going to be OK, they've found a momentum, but we'll counter.
1023
01:03:43,555 --> 01:03:45,435
We just have to stop falling into their trap.
1024
01:03:45,475 --> 01:03:49,155
They say something utterly ludicrous, like, "Turkey will join,
1025
01:03:49,195 --> 01:03:50,635
"we can't stop them."
1026
01:03:50,675 --> 01:03:53,235
Then we drop what we're doing to counter with the truth, when
1027
01:03:53,275 --> 01:03:56,235
what we're actually doing is just helping them by spending the rest
1028
01:03:56,275 --> 01:03:58,795
of the day saying, "Turkey, Turkey, Turkey" on the radio!
1029
01:03:58,835 --> 01:04:00,355
It's grenade after grenade!
1030
01:04:00,395 --> 01:04:03,675
They lob one over here. Bang! We go over to put out the fire,
1031
01:04:03,715 --> 01:04:06,595
they lob one over there - bang, over we go!
1032
01:04:06,635 --> 01:04:08,515
It's guerrilla warfare!
1033
01:04:08,555 --> 01:04:11,235
They can say literally anything they want with zero consequences
1034
01:04:11,275 --> 01:04:12,795
because they're not the Government,
1035
01:04:12,835 --> 01:04:16,755
whereas we take a bloody millennia to sign off a sodding Twitter meme!
1036
01:04:16,795 --> 01:04:18,595
It's kind of genius, in a way.
1037
01:04:18,635 --> 01:04:20,195
You know what?
1038
01:04:20,235 --> 01:04:22,995
I'm beginning to lose patience with this common misconception
1039
01:04:23,035 --> 01:04:25,795
that Dominic Cummings' pseudo-intellectual bullshit
1040
01:04:25,835 --> 01:04:29,275
is anything other than pseudo-intellectual bullshit!
1041
01:04:30,675 --> 01:04:32,155
Anyone can start a fire.
1042
01:04:32,195 --> 01:04:35,195
He's not the Messiah. He's a very naughty...
1043
01:04:35,235 --> 01:04:36,515
..fucking arsehole!
1044
01:04:36,555 --> 01:04:38,955
And as this is a bank holiday, we'll be talking about whether
1045
01:04:38,995 --> 01:04:42,075
hedgehogs could derail the Government's plans for HS2.
1046
01:04:42,115 --> 01:04:44,475
BBC News is read by Zeb Soanes.
1047
01:04:44,515 --> 01:04:47,595
Ministers have begun moves to change tipping practices
1048
01:04:47,635 --> 01:04:49,395
in bars and restaurants. Waiters...
1049
01:04:49,435 --> 01:04:51,555
Why aren't we getting any pushback from this?
1050
01:04:51,595 --> 01:04:53,435
Why aren't journalists hounding us about it?
1051
01:04:53,475 --> 01:04:55,595
The metropolitan commentariat are not our targets,
1052
01:04:55,635 --> 01:04:57,915
so they're not seeing our posts on their timeline,
1053
01:04:57,955 --> 01:05:01,195
so they have no idea what the rest of the country is seeing.
1054
01:05:01,235 --> 01:05:02,755
So no-one's reporting it.
1055
01:05:04,275 --> 01:05:05,875
Feels dangerous, doesn't it?
1056
01:05:09,715 --> 01:05:13,155
Girls, this is the last time! TV off, come and eat!
1057
01:05:13,195 --> 01:05:15,515
I've made you some lovely supper.
1058
01:05:18,115 --> 01:05:20,955
OK, now, remember that Daddy has to speak very, very quickly
1059
01:05:20,995 --> 01:05:23,355
to the Prime Minister, so you and your friends are
1060
01:05:23,395 --> 01:05:26,515
going to eat really, really quietly and be good, right?
1061
01:05:26,555 --> 01:05:29,595
- I don't like this!
- Right?
1062
01:05:31,955 --> 01:05:33,555
BEEP Prime Minister is on.
1063
01:05:33,595 --> 01:05:35,675
- Hi, DC.
- Hi, it's Dave! How is everyone?
1064
01:05:35,715 --> 01:05:38,835
- Hi, David. This is Thomas.
- Hi, Andrew Cooper here.
1065
01:05:38,875 --> 01:05:40,395
Who just joined?
1066
01:05:40,435 --> 01:05:42,755
It's Peter Mandelson. Sorry I'm late.
1067
01:05:42,795 --> 01:05:45,275
I kept typing the pin thing in, but it wouldn't bloody...
1068
01:05:45,315 --> 01:05:46,995
- Yuck! I don't like ketchup.
- Hello, Peter!
1069
01:05:47,035 --> 01:05:49,355
Isn't this a strange little get-together?
1070
01:05:49,395 --> 01:05:51,675
You can say that again!
1071
01:05:51,715 --> 01:05:54,355
So, I think we can all admit that we have a problem. Yep?
1072
01:05:54,395 --> 01:05:55,395
Andrew?
1073
01:05:55,435 --> 01:05:58,915
On the question of economy, jobs, and safety, voter association,
1074
01:05:58,955 --> 01:06:02,315
it seems to be moving steadily in the direction of...of Leave.
1075
01:06:02,355 --> 01:06:05,275
I thought WE were hard on the economy and THEY were immigration!
1076
01:06:05,315 --> 01:06:07,795
- I know, I can't...
- What are the polls telling us?
1077
01:06:07,835 --> 01:06:10,355
It's all over the place. It's like there's a gremlin in the machine,
1078
01:06:10,395 --> 01:06:12,755
but they seem to be cutting through to the undecideds.
1079
01:06:12,795 --> 01:06:16,435
The Labour MPs I have coming back from doorsteps are spooked.
1080
01:06:16,475 --> 01:06:20,475
Our lines on jobs, the economy - voters don't want to hear it.
1081
01:06:20,515 --> 01:06:22,995
Warnings of an economic shock don't work in areas
1082
01:06:23,035 --> 01:06:24,435
that are already deprived.
1083
01:06:24,475 --> 01:06:27,155
- The numbers have been telling us...
- Andrew, the numbers are wrong.
1084
01:06:27,195 --> 01:06:29,555
- Daddy, can I have the juice?
- Something is going wrong here.
1085
01:06:29,595 --> 01:06:32,795
Well, is it, perhaps, because 47% of Labour voters
1086
01:06:32,835 --> 01:06:36,395
don't know which side their party actually bloody supports?
1087
01:06:36,435 --> 01:06:39,715
Now, we clear the grid on a daily basis for Corbyn and he backs out
1088
01:06:39,755 --> 01:06:42,715
time and again, and when he does speak, he sounds...
1089
01:06:42,755 --> 01:06:45,595
What do you want me to say? Jeremy voted to leave in '75,
1090
01:06:45,635 --> 01:06:48,795
and he hasn't changed his mind on anything for 40 years!
1091
01:06:48,835 --> 01:06:51,795
If we're blaming each other's parties, Johnson and Gove
1092
01:06:51,835 --> 01:06:54,635
continually making personal attacks against you lot,
1093
01:06:54,675 --> 01:06:58,195
their own Government, and you're not attacking back!
1094
01:06:58,235 --> 01:07:01,115
Internal Tory spats distract from the message.
1095
01:07:01,155 --> 01:07:04,075
Anyway, we do actually need a Conservative Party after the vote.
1096
01:07:04,115 --> 01:07:07,035
Well, you'll forgive me if my main concern right now isn't the
1097
01:07:07,075 --> 01:07:10,395
Tory Party after the sodding vote - it's the state of the whole county
1098
01:07:10,435 --> 01:07:13,875
now, and you're making us fight them with one arm tied behind our back.
1099
01:07:13,915 --> 01:07:18,075
If I can also say, if the economic issue isn't cutting through,
1100
01:07:18,115 --> 01:07:23,755
then we have to have a response, a positive argument on immigration.
1101
01:07:23,795 --> 01:07:26,075
That's them leading us onto their turf, it's a trap.
1102
01:07:26,115 --> 01:07:29,595
We can't ignore it any more! This is...serious.
1103
01:07:29,635 --> 01:07:31,595
All right. Nothing to lose, I suppose,
1104
01:07:31,635 --> 01:07:35,115
apart from the European Alliance and even the United Kingdom itself!
1105
01:07:39,115 --> 01:07:40,115
Too soon?
1106
01:07:47,835 --> 01:07:50,795
Hello, everybody! Really good to see you.
1107
01:07:50,835 --> 01:07:53,355
So good to see you! Thank you for coming out.
1108
01:07:53,395 --> 01:07:55,035
I think we are better off in.
1109
01:07:55,075 --> 01:07:57,195
I think we're stronger in. I think we're safer in.
1110
01:07:57,235 --> 01:07:59,115
Better off. Safer. Stronger.
1111
01:07:59,155 --> 01:08:00,635
Let's take back control!
1112
01:08:00,675 --> 01:08:03,595
- Take back control.
- Take back control.
- Take back control.
1113
01:08:03,635 --> 01:08:06,115
We take back control of our money, our laws
1114
01:08:06,155 --> 01:08:07,875
and, of course, our borders.
1115
01:08:07,915 --> 01:08:09,115
Who thinks we should remain?
1116
01:08:09,155 --> 01:08:11,395
The IMF, the World Bank, the Bank of England.
1117
01:08:11,435 --> 01:08:12,955
The real risk to Britain's economy.
1118
01:08:12,995 --> 01:08:14,555
A bomb under our economy.
1119
01:08:14,595 --> 01:08:17,275
The people of this country have had enough of experts.
1120
01:08:17,315 --> 01:08:19,515
- It's just scaremongering!
- Project Fear.
1121
01:08:19,555 --> 01:08:22,595
- It's scaremongering.
- Project Fear.
- This Government sponsored a fiction,
1122
01:08:22,635 --> 01:08:25,555
claiming that Brexit will cost us ยฃ4,300.
1123
01:08:25,595 --> 01:08:27,755
I mean, does Project Fear know no bounds?
1124
01:08:27,795 --> 01:08:30,595
Don't throw away your children's future.
1125
01:08:30,635 --> 01:08:32,235
The EU has made a fundamental mistake,
1126
01:08:32,275 --> 01:08:34,195
which is affecting the security of all of us.
1127
01:08:34,235 --> 01:08:35,675
They swept across the Continent.
1128
01:08:35,715 --> 01:08:39,515
Say it loud, say it clear! Refugees are welcome here!
1129
01:08:39,555 --> 01:08:41,875
The Leave campaign is now trying to stir up prejudice.
1130
01:08:41,915 --> 01:08:44,035
You might as well just hang up a sign that says,
1131
01:08:44,075 --> 01:08:45,235
"Terrorists Welcome"!
1132
01:08:45,275 --> 01:08:47,675
It's been Project Hate, as far as immigration's concerned.
1133
01:08:47,715 --> 01:08:49,715
They're not refugees, they're economic migrants,
1134
01:08:49,755 --> 01:08:52,955
- and there's a difference.
- Leaving Europe would be bad for the NHS.
1135
01:08:52,995 --> 01:08:54,835
70 million Turks.
1136
01:08:54,875 --> 01:08:56,915
Unprincipled fiction!
1137
01:08:56,955 --> 01:08:58,515
They lied about the cost of Europe.
1138
01:08:58,555 --> 01:09:00,435
They lied about Turkey's entrance to Europe.
1139
01:09:00,475 --> 01:09:01,875
Why on Earth did you risk this?
1140
01:09:01,915 --> 01:09:03,355
Because they're British!
1141
01:09:03,395 --> 01:09:05,395
Our daughter couldn't get into her school!
1142
01:09:05,435 --> 01:09:07,915
- Let me finish, Christine.
- You don't know exactly...
- Let me make my point.
1143
01:09:07,955 --> 01:09:10,715
- ..what's going to happen, you don't know the exact figures!
- How are we
1144
01:09:10,755 --> 01:09:12,795
- going to pay for the National Health Service?
- You are not paying
1145
01:09:12,835 --> 01:09:14,955
for it now! The Mayor's just got in and said
1146
01:09:14,995 --> 01:09:16,795
there's no money to build these 50,000 homes
1147
01:09:16,835 --> 01:09:18,515
that he said he was going to build!
1148
01:09:19,955 --> 01:09:22,875
Thank you. Thank you. Gosh, I feel like a bloody rock star!
1149
01:09:22,915 --> 01:09:25,795
- I can't believe how whipped up everyone is!
- I knew you were
1150
01:09:25,835 --> 01:09:27,555
one of the good ones off the telly!
1151
01:09:27,595 --> 01:09:30,275
- You know, saying what the people really think.
- Thank you, thanks.
1152
01:09:30,315 --> 01:09:33,555
70 million Turks coming over here! I mean, it's just... It's frightening.
1153
01:09:33,595 --> 01:09:37,595
Well, yes, we don't actually know how many, or when, or...
1154
01:09:37,635 --> 01:09:40,275
It says... It says in your flyer, look. Look.
1155
01:09:41,555 --> 01:09:43,275
Yes, well, that is, er...
1156
01:09:43,315 --> 01:09:45,875
..just the actual population of, er, Turkey.
1157
01:09:45,915 --> 01:09:49,835
We should probably go, Boris, sorry.
1158
01:09:49,875 --> 01:09:52,475
- There we are.
- Yay!
- Take back control!
1159
01:09:55,795 --> 01:09:59,315
# Here we go, here we go Here we go!
1160
01:09:59,355 --> 01:10:02,915
# Here we go, here we go! #
1161
01:10:07,595 --> 01:10:09,355
Yeah, yeah, but come on, come on!
1162
01:10:09,395 --> 01:10:12,755
Hospitals would totally collapse without migrant workers.
1163
01:10:12,795 --> 01:10:15,315
Then, give those jobs to British workers!
1164
01:10:15,355 --> 01:10:18,435
Oh, come on! Tell them that unemployment for British-born
1165
01:10:18,475 --> 01:10:19,675
is dropping. Say that.
1166
01:10:19,715 --> 01:10:23,715
But the argument that migrants bring in more in taxes than they
1167
01:10:23,755 --> 01:10:26,675
- take out in services?
- Yes, good, now follow up.
1168
01:10:26,715 --> 01:10:29,715
But how much of their wages are they sending home, out the country?
1169
01:10:29,755 --> 01:10:32,515
She's just said, they pay more in taxes.
1170
01:10:32,555 --> 01:10:36,355
- They've got kids!
- As long as they pay!
- Any more thoughts on that?
1171
01:10:36,395 --> 01:10:38,715
- That's it, I'm going in.
- Wait! No, that breaks the whole...
1172
01:10:38,755 --> 01:10:41,995
- She's not testing our argument!
- OK, that... Yeah, yeah.
1173
01:10:43,355 --> 01:10:45,515
- Sorry. Sorry to interrupt.
- Sorry, who are you?
1174
01:10:45,555 --> 01:10:47,515
The hard facts, right?
1175
01:10:47,555 --> 01:10:50,675
The Treasury receives a net benefit of ยฃ20 billion
1176
01:10:50,715 --> 01:10:54,035
- a year from EU workers paying into the system...
- Says who?
1177
01:10:54,075 --> 01:10:58,075
..growing the economy. That's after using public services, so they are
1178
01:10:58,115 --> 01:11:03,555
paying for more care, more teachers, more... That's not a good thing?
1179
01:11:05,035 --> 01:11:07,435
- Yes, no-one's saying that's not the truth.
- Sorry!
1180
01:11:07,475 --> 01:11:09,915
How much are WE paying to be over there? Yeah?
1181
01:11:09,955 --> 01:11:11,595
- 350 million!
- A week!
1182
01:11:11,635 --> 01:11:14,555
OK, so have none of you heard our messages on...?
1183
01:11:14,595 --> 01:11:18,195
- That ยฃ350 million is a lie!
- You would say that!
1184
01:11:18,235 --> 01:11:21,555
No, it does not exist, it has never existed!
1185
01:11:21,595 --> 01:11:25,595
A cheque for that amount has never been signed!
1186
01:11:25,635 --> 01:11:29,155
- We will not get it if we leave!
- Project Fear!
1187
01:11:29,195 --> 01:11:32,275
- What will happen is that our...
- Project Fear!
- Listen to the man!
1188
01:11:32,315 --> 01:11:35,715
..our currency will collapse, and the economy will contract.
1189
01:11:35,755 --> 01:11:39,115
How do you know that? You lot get things wrong all the time.
1190
01:11:39,155 --> 01:11:40,555
I don't know why we pay anything.
1191
01:11:40,595 --> 01:11:43,915
To be a member of the single largest trading bloc in the entire world!
1192
01:11:43,955 --> 01:11:46,995
But what benefit am I seeing from that where I'M from?
1193
01:11:47,035 --> 01:11:49,195
I'd rather it go on the NHS, like they're saying.
1194
01:11:49,235 --> 01:11:51,075
Oh, you do realise?
1195
01:11:51,115 --> 01:11:52,275
This is, yeah, bad.
1196
01:11:52,315 --> 01:11:53,995
The people making these promises,
1197
01:11:54,035 --> 01:11:57,395
people you have never heard of - Dominic Cummings -
1198
01:11:57,435 --> 01:11:59,075
they're not elected,
1199
01:11:59,115 --> 01:12:01,315
they're not going to form a government, despite having
1200
01:12:01,355 --> 01:12:04,635
made billions of pretend spending promises post-Brexit that they
1201
01:12:04,675 --> 01:12:08,155
have no power, or responsibility to see any of it through!
1202
01:12:08,195 --> 01:12:09,755
OK, we could take a little break.
1203
01:12:09,795 --> 01:12:12,755
Or Arron Banks and his diamond mine in South Africa,
1204
01:12:12,795 --> 01:12:14,795
or Nigel Farage, the old stockbroker.
1205
01:12:14,835 --> 01:12:17,235
Boris Johnson, Jacob Rees-Mogg - yeah,
1206
01:12:17,275 --> 01:12:20,755
they're going to be fine, aren't they? This is just a game to them!
1207
01:12:20,795 --> 01:12:22,515
A debating society.
1208
01:12:22,555 --> 01:12:25,475
But the risk to you and your children...
1209
01:12:25,515 --> 01:12:29,355
There's no risk! Come to where I'm from, there's nothing to lose!
1210
01:12:29,395 --> 01:12:32,595
We've got something to lose - our age. Yous lot have had your lives!
1211
01:12:32,635 --> 01:12:35,555
- I've had my life?! What do you know about my life?
- You've had your jobs
1212
01:12:35,595 --> 01:12:37,555
and homes and things, it doesn't matter to you, yeah?
1213
01:12:37,595 --> 01:12:40,555
- Take a risk, sod it, thank you very much!
- I haven't been lucky, I've lost everything!
1214
01:12:40,595 --> 01:12:44,635
- You're nervous about people with a different colour skin and accent.
- Oh, I am sick of being called that!
1215
01:12:44,675 --> 01:12:48,275
- What did I call you? What did I say?
- You know what you were calling me!
- No, I don't!
1216
01:12:48,315 --> 01:12:51,035
- Racist! Racist! Racist! That's what!
- Exactly when did I say that?
1217
01:12:51,075 --> 01:12:53,315
- You were saying that!
- Sorry, she's right, all right?
1218
01:12:53,355 --> 01:12:56,315
- Hate crimes - there's one bloke near me...
- And that's my fault, is it?
1219
01:12:56,355 --> 01:12:59,555
All right, it's true! We can't say nothing now without that coming up!
1220
01:13:03,555 --> 01:13:06,035
- There's no need to...
- It wasn't on purpose.
1221
01:13:06,075 --> 01:13:08,435
You can stand there all you like and say, "I've had my life,"
1222
01:13:08,475 --> 01:13:11,155
coming from your big city! The past years have been fucking awful!
1223
01:13:11,195 --> 01:13:13,075
- If you must know!
- That's my fault.
1224
01:13:13,115 --> 01:13:15,155
And all I hear all the time is,
1225
01:13:15,195 --> 01:13:18,755
"Shut up, don't talk about it, don't mention it, ever!"
1226
01:13:18,795 --> 01:13:20,235
Well, I'm sick of it!
1227
01:13:20,275 --> 01:13:25,035
I'm sick of feeling like nothing, like I have nothing,
1228
01:13:25,075 --> 01:13:29,195
like I know nothing, like I am nothing, I'm sick of it!
1229
01:13:46,835 --> 01:13:50,155
Hadn't realised, and now it's too late.
1230
01:13:51,835 --> 01:13:54,595
Their campaign began 20 years ago.
1231
01:13:54,635 --> 01:13:56,035
More.
1232
01:13:58,395 --> 01:14:02,115
The slow drip, drip, drip of fear and hate,
1233
01:14:02,155 --> 01:14:04,275
without anyone willing to counter it.
1234
01:14:06,715 --> 01:14:11,595
Worse - we stuck the boot in too. How many of us on this side
1235
01:14:11,635 --> 01:14:13,875
blamed Europe or the outsider
1236
01:14:13,915 --> 01:14:16,115
when it was politically convenient to do so?
1237
01:14:18,395 --> 01:14:19,395
And now?
1238
01:14:21,875 --> 01:14:24,275
Now we're expected in a matter of weeks
1239
01:14:24,315 --> 01:14:25,915
to begin pushing back that tide.
1240
01:14:25,955 --> 01:14:29,115
And I will stand on this boat and I'll say you are wrong
1241
01:14:29,155 --> 01:14:31,155
and you are wrong and you're wrong!
1242
01:14:31,195 --> 01:14:35,635
Not one of you lot look like you have come out of Southend-on-Sea!
1243
01:14:35,675 --> 01:14:37,435
So this is what we're reduced to, is it?
1244
01:14:39,795 --> 01:14:42,035
This is who we are?
1245
01:14:44,715 --> 01:14:47,715
You brag that you're London through and through.
1246
01:14:47,755 --> 01:14:50,915
Go back down the river cos you're up one without a canoe!
1247
01:14:50,955 --> 01:14:53,395
To the dismay of Remain colleagues,
1248
01:14:53,435 --> 01:14:56,195
Gedolf's signals were somewhat crude.
1249
01:14:58,860 --> 01:15:00,500
On that breaking news,
1250
01:15:00,540 --> 01:15:06,140
reports of a stabbing and shooting involving the MP Jo Cox.
1251
01:15:06,180 --> 01:15:08,460
{\an5}Very scant information at this stage.
1252
01:15:09,940 --> 01:15:12,900
But according to the Press Association, they're quoting
1253
01:15:12,940 --> 01:15:15,500
an eye witness who says, that the Batley and Spen MP
1254
01:15:15,540 --> 01:15:17,540
has been shot in the incident.
1255
01:15:17,580 --> 01:15:19,660
Details really are scant.
1256
01:15:19,700 --> 01:15:22,940
Jo Cox is the MP for Batley and Spen.
1257
01:15:22,980 --> 01:15:25,940
We know that she is involved in some way,
1258
01:15:25,980 --> 01:15:28,460
and we have been told that she is injured.
1259
01:15:28,500 --> 01:15:30,260
I'm afraid that really is
1260
01:15:30,300 --> 01:15:33,140
as much as is coming through at the moment.
1261
01:15:33,180 --> 01:15:36,020
So some sort of incident...
1262
01:15:36,060 --> 01:15:40,140
OK. OK. Thanks, thank you. Yeah, bye.
1263
01:15:40,180 --> 01:15:42,580
Emergency services at the scene.
1264
01:15:42,620 --> 01:15:46,020
She's co-chair of the Friends Of Syria All-party Parliamentary Group.
1265
01:15:46,060 --> 01:15:53,100
She was a strong advocate for Britain Stronger in Europe.
1266
01:15:53,140 --> 01:15:57,940
We're hearing that she was at a nearby library holding a...
1267
01:15:57,980 --> 01:16:00,140
Just before one o'clock today,
1268
01:16:00,180 --> 01:16:02,940
Jo Cox, MP for Batley and Spenborough,
1269
01:16:02,980 --> 01:16:05,700
was attacked in Market Street, Birstall.
1270
01:16:06,900 --> 01:16:09,380
I am now very sad to have to report
1271
01:16:09,420 --> 01:16:12,300
that she has died as a result of her injuries.
1272
01:16:13,620 --> 01:16:17,180
Before going into further detail, I would like to express
1273
01:16:17,220 --> 01:16:19,900
our deepest sympathies to her family and friends
1274
01:16:19,940 --> 01:16:21,660
at this tragic time.
1275
01:16:23,220 --> 01:16:26,260
Jo was attacked by a man who inflicted serious and, sadly,
1276
01:16:26,300 --> 01:16:28,500
ultimately fatal injuries.
1277
01:16:28,540 --> 01:16:32,580
Subsequently there was a further attack on a 77-year-old man
1278
01:16:32,620 --> 01:16:36,060
nearby, who has sustained injuries
1279
01:16:36,100 --> 01:16:39,460
that are non-life-threatening. Shortly afterwards,
1280
01:16:39,500 --> 01:16:42,100
a man was arrested nearby by a local uniformed...
1281
01:17:39,780 --> 01:17:40,940
Strange week.
1282
01:17:43,020 --> 01:17:44,020
Yeah.
1283
01:17:48,700 --> 01:17:50,460
Drink?
1284
01:17:51,500 --> 01:17:55,220
- I didn't think it would be as bad as this. You?
- No.
1285
01:17:57,020 --> 01:18:00,220
But, then again, isn't that what these types of questions do?
1286
01:18:00,260 --> 01:18:02,340
Force people into tribes.
1287
01:18:02,380 --> 01:18:06,100
Still, I think it should be possible, vital even,
1288
01:18:06,140 --> 01:18:08,820
for a country to be able to ask itself a question,
1289
01:18:08,860 --> 01:18:11,100
and to be answered without...
1290
01:18:11,140 --> 01:18:12,260
..all this.
1291
01:18:13,820 --> 01:18:16,940
Without such hate. Without fucking death.
1292
01:18:18,300 --> 01:18:19,620
Yeah.
1293
01:18:23,100 --> 01:18:24,420
Seems it's moved...
1294
01:18:25,740 --> 01:18:29,460
..way beyond our relationship with an economic bloc. It's...
1295
01:18:29,500 --> 01:18:31,820
..it's about the soul of our country.
1296
01:18:34,260 --> 01:18:35,540
I worry.
1297
01:18:37,420 --> 01:18:39,220
I worry that we won't be able to heal...
1298
01:18:40,620 --> 01:18:43,300
- ..that this has created...
- Exposed - we didn't create it.
1299
01:18:43,340 --> 01:18:46,460
..a type of debate, a politics that is unsophisticated,
1300
01:18:46,500 --> 01:18:50,740
uncivilised and, worst of all, unkind.
1301
01:18:55,980 --> 01:18:58,420
Seriously, though, you...you don't worry about
1302
01:18:58,460 --> 01:19:00,540
the long-term repercussions of all this?
1303
01:19:02,140 --> 01:19:06,180
Of undermining the very concept of expertise, of independent authority?
1304
01:19:06,220 --> 01:19:09,140
- Your experts had an agenda.
- Based on their knowledge.
1305
01:19:11,780 --> 01:19:14,060
You are feeding a toxic culture,
1306
01:19:14,100 --> 01:19:17,300
where nobody can trust or believe anything...
1307
01:19:17,340 --> 01:19:19,420
- That is not what I'm doing at all.
- ..where nobody listens
1308
01:19:19,460 --> 01:19:21,860
to each other, they just yell. And the loudest and the rudest
1309
01:19:21,900 --> 01:19:24,380
- gets heard...
- And give people a voice who have been ignored
1310
01:19:24,420 --> 01:19:27,020
- for years.
- You're not giving them a voice, you're inciting them.
1311
01:19:27,060 --> 01:19:29,580
Don't confuse me with Banks and Farage, they're the ones
1312
01:19:29,620 --> 01:19:32,220
- who are inciting people.
- How convenient that you had them
1313
01:19:32,260 --> 01:19:33,540
to do your dirty work for you.
1314
01:19:33,580 --> 01:19:36,660
Have you ever, ever REALLY tried to stop them?
1315
01:19:44,460 --> 01:19:47,980
You and your lot have dominated politics, political discourse,
1316
01:19:48,020 --> 01:19:50,700
for decades, Craig, and what have you done with it?
1317
01:19:50,740 --> 01:19:51,980
What?
1318
01:19:54,140 --> 01:19:56,780
You can't close the box, Dom, once it's been opened.
1319
01:19:56,820 --> 01:19:59,540
This is the new politics now, the way we will conduct...
1320
01:19:59,580 --> 01:20:01,020
Change is exciting.
1321
01:20:05,860 --> 01:20:07,180
What's your edge?
1322
01:20:10,220 --> 01:20:12,300
What are you doing, what have you found?
1323
01:20:26,020 --> 01:20:28,020
It's the sleep I miss.
1324
01:20:30,540 --> 01:20:32,980
- I miss sleep.
- God I do, too, I miss sleep.
1325
01:20:35,020 --> 01:20:36,820
I honestly think I had more hours a night
1326
01:20:36,860 --> 01:20:38,420
when my kids were born than this.
1327
01:20:42,300 --> 01:20:44,060
You're having a baby, aren't you?
1328
01:20:46,940 --> 01:20:48,220
Yeah.
1329
01:20:50,460 --> 01:20:52,700
- What have you got, two daughters?
- Three.
1330
01:20:56,500 --> 01:20:58,780
I think about it, you know?
1331
01:21:00,620 --> 01:21:02,700
About the kind of country that they'll grow up in.
1332
01:21:08,020 --> 01:21:09,500
What is this?
1333
01:21:09,540 --> 01:21:13,500
A "think of the children" appeal? Please, Craig. I am doing.
1334
01:21:13,540 --> 01:21:16,100
I'm trying to get us ready. The train coming down the tracks
1335
01:21:16,140 --> 01:21:18,820
isn't the one that you expected, it's not the one advertised
1336
01:21:18,860 --> 01:21:22,020
on the board? Well, tough. It isn't even the one that I imagined.
1337
01:21:22,060 --> 01:21:23,500
But I accept it.
1338
01:21:23,540 --> 01:21:25,220
You can't stop it.
1339
01:21:26,420 --> 01:21:29,100
You're right, there is a new politics in town.
1340
01:21:29,140 --> 01:21:31,300
One that you cannot control.
1341
01:21:38,300 --> 01:21:39,900
Be careful what you wish for.
1342
01:21:41,820 --> 01:21:44,700
You won't be able to control it either.
1343
01:21:46,380 --> 01:21:48,780
BELL RINGS Last orders!
1344
01:21:55,020 --> 01:21:56,980
It is decision day.
1345
01:21:57,020 --> 01:21:59,860
After all the campaigning, the rows and debates,
1346
01:21:59,900 --> 01:22:02,900
today, it is time for the voters to have their say.
1347
01:22:02,940 --> 01:22:05,860
Polling stations opened at seven o'clock this morning.
1348
01:22:05,900 --> 01:22:09,340
More that 46 million people have their chance to vote today.
1349
01:22:09,380 --> 01:22:11,300
That's a record for this country.
1350
01:22:11,340 --> 01:22:13,780
- I voted to Remain.
- I don't think there's any good reason
1351
01:22:13,820 --> 01:22:16,500
- to stay in the thing.
- The referendum is taking place
1352
01:22:16,540 --> 01:22:18,460
in every part of the United Kingdom.
1353
01:22:18,500 --> 01:22:21,260
The polls are open until 10 o'clock tonight.
1354
01:22:21,300 --> 01:22:24,140
And, once they close, it will be at Manchester Town Hall
1355
01:22:24,180 --> 01:22:26,860
that the final result will be declared by the chair
1356
01:22:26,900 --> 01:22:28,540
of the Electoral Commission.
1357
01:22:28,580 --> 01:22:30,740
Good morning, ladies and gentlemen.
1358
01:22:30,780 --> 01:22:33,580
The total number of ballot papers counted was
1359
01:22:33,620 --> 01:22:39,660
33,577,342.
1360
01:22:39,700 --> 01:22:43,700
The total number of votes cast in favour of Remain was
1361
01:22:43,740 --> 01:22:49,940
16,141,241.
1362
01:22:49,980 --> 01:22:53,260
The total number of votes cast in favour of Leave was
1363
01:22:53,300 --> 01:22:59,100
17,410,742.
1364
01:23:48,100 --> 01:23:50,540
You've changed the country forever!
1365
01:23:51,780 --> 01:23:55,380
And that's the result of this referendum,
1366
01:23:55,420 --> 01:23:59,020
which has been preceded by weeks and months of argument
1367
01:23:59,060 --> 01:24:02,900
and dispute. The British people have spoken, and the answer is we're out.
1368
01:24:10,980 --> 01:24:12,420
If I may...
1369
01:24:12,460 --> 01:24:15,860
If I may borrow from England's greatest wordsmith.
1370
01:24:15,900 --> 01:24:18,700
{\an5}PHONE RINGS From this day to the ending of the world,
1371
01:24:18,740 --> 01:24:20,500
but we in it shall be remembered.
1372
01:24:20,540 --> 01:24:24,380
- Yeah?
- Congratulations. I can't believe we did it. It's amazing.
1373
01:24:24,420 --> 01:24:26,580
- ..brothers.
- Dom, are you there?
1374
01:24:26,620 --> 01:24:28,100
Yeah.
1375
01:24:28,140 --> 01:24:30,500
Great. It's great.
1376
01:24:30,540 --> 01:24:35,820
Look, I just want to say, I know we had our own little wobble.
1377
01:24:35,860 --> 01:24:37,380
I've gotta go.
1378
01:24:37,420 --> 01:24:40,900
Dom! Dom! Dom! Dom! Dom! Dom! Dom! Dom! Dom!
1379
01:24:45,220 --> 01:24:50,300
- Speech!
- Speech!
- Speech!
- Speech!
1380
01:25:00,540 --> 01:25:02,700
What did we say we were going to do?
1381
01:25:02,740 --> 01:25:04,420
Kill the CBI?
1382
01:25:04,460 --> 01:25:06,180
We wanted to take back control.
1383
01:25:07,540 --> 01:25:10,020
- What are we doing?
- Taking back control.
1384
01:25:10,060 --> 01:25:12,860
- What have we done?
- Taken back control!
1385
01:25:12,900 --> 01:25:14,140
Come on!
1386
01:25:53,220 --> 01:25:56,860
Honesty, decency and faith in nature
1387
01:25:56,900 --> 01:25:58,620
I think now is going to win!
1388
01:25:59,980 --> 01:26:03,300
And we will have done it without having to fight
1389
01:26:03,340 --> 01:26:07,460
and without one single bullet being fired. And we will have done it.
1390
01:26:07,500 --> 01:26:09,500
Actually, one bullet WAS fired,
1391
01:26:09,540 --> 01:26:11,340
you moronic, little cunt.
1392
01:26:26,900 --> 01:26:30,180
And some people are now saying that was wrong.
1393
01:26:31,820 --> 01:26:35,260
{\an5}And that the people should never have been asked in this way.
1394
01:26:35,300 --> 01:26:36,740
{\an5}I disagree.
1395
01:26:38,980 --> 01:26:41,860
I believe it was entirely right...
1396
01:26:43,460 --> 01:26:47,340
..and inevitable, and indeed, that there is no way of dealing
1397
01:26:47,380 --> 01:26:49,220
with a question on this scale,
1398
01:26:49,260 --> 01:26:51,340
except by putting it to the people.
1399
01:26:51,380 --> 01:26:54,740
In the end, this question is ABOUT the people.
1400
01:26:54,780 --> 01:26:57,740
It's about the right of the people of this country
1401
01:26:57,780 --> 01:26:59,780
to settle their own destiny.
1402
01:27:02,460 --> 01:27:04,820
Within hours, David Cameron announced
1403
01:27:04,860 --> 01:27:07,380
- he was standing down as Prime Minister.
- Thank you very much.
1404
01:27:07,420 --> 01:27:09,900
He said he'd stay in Number Ten for the next few months,
1405
01:27:09,940 --> 01:27:12,900
but that the country required fresh leadership.
1406
01:27:19,700 --> 01:27:20,860
Right.
1407
01:27:39,900 --> 01:27:42,780
I can't hear it any more. Can you?
1408
01:27:44,420 --> 01:27:45,860
It's gone.
1409
01:27:49,580 --> 01:27:51,580
Mr Cummings.
1410
01:27:55,060 --> 01:27:58,060
I said, if you are the unknown soldier in all of this,
1411
01:27:58,100 --> 01:27:59,780
the real puppet master,
1412
01:27:59,820 --> 01:28:02,940
and we're all living in the future that you have imagined for us...
1413
01:28:02,980 --> 01:28:05,740
This isn't my future, this is crap. It's all gone crap.
1414
01:28:05,780 --> 01:28:08,340
So, you were wrong? Your predictions,
1415
01:28:08,380 --> 01:28:12,300
your optimism for life outside the EU, it was flawed?
1416
01:28:12,340 --> 01:28:14,100
This is a...
1417
01:28:14,140 --> 01:28:18,060
- Well, it's going to be a multi-decade project.
- Multi-decade?!
1418
01:28:18,100 --> 01:28:20,980
- Yeah.
- I didn't see that on the side of the bus.
1419
01:28:24,980 --> 01:28:26,900
The vision wasn't flawed...
1420
01:28:28,300 --> 01:28:29,820
..it's people that are flawed.
1421
01:28:29,860 --> 01:28:32,700
{\an5}The politicians, they did it crap, and they ruined it.
1422
01:28:32,740 --> 01:28:36,460
I said the entire Downing Street operating system needed overhauling.
1423
01:28:36,500 --> 01:28:39,420
But you weren't there, were you? You were pushed out, once again.
1424
01:28:39,460 --> 01:28:42,620
There is a systems failure in this country and across the West.
1425
01:28:42,660 --> 01:28:46,300
We're languishing, we're drifting without a vision or a purpose.
1426
01:28:46,340 --> 01:28:49,460
And what do you do usually when there's a systems failure?
1427
01:28:49,500 --> 01:28:51,660
You reset. And that's all I did. I reset.
1428
01:28:51,700 --> 01:28:53,980
And what did they do? What did all of you do?
1429
01:28:54,020 --> 01:28:56,020
You rebooted the same operating system,
1430
01:28:56,060 --> 01:28:59,020
the same tired, old politics of short-termism,
1431
01:28:59,060 --> 01:29:03,260
- and self-serving, small-thinking bullshit.
- But are you not part
1432
01:29:03,300 --> 01:29:06,820
- of the same culture, Mr Cummings?
- No.
- Of half-truths?
- Well...
1433
01:29:06,860 --> 01:29:08,940
Easy answers, false promises?
1434
01:29:08,980 --> 01:29:12,340
Yes, yes, don't think that I don't know I'm as bad as the rest of them,
1435
01:29:12,380 --> 01:29:15,220
but that's what the system does, the virus, it infects.
1436
01:29:15,260 --> 01:29:18,740
But I was hoping, just praying, that someone, anyone,
1437
01:29:18,780 --> 01:29:22,700
with a minimalist amount of... even a fucking modicum, an ounce
1438
01:29:22,740 --> 01:29:26,460
of imagination or vision or, Jesus Christ, aspiration,
1439
01:29:26,500 --> 01:29:31,420
could see that there was the opportunity for something to...
1440
01:29:31,460 --> 01:29:35,260
..to actually happen, for someone to step in and do something...
1441
01:29:36,900 --> 01:29:38,540
..to make a change to...
1442
01:29:40,620 --> 01:29:41,940
..to just...
1443
01:29:55,580 --> 01:29:58,300
Are you done, Mr Cummings?
1444
01:30:02,860 --> 01:30:04,700
Yeah, I'm done.
1445
01:30:04,740 --> 01:30:07,260
We're all done. Thank you.
1446
01:31:46,843 --> 01:31:51,843
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