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So now that you have your five ideas, I would maybe reflect and read that list again and we're going
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to now show you kind of the criteria that I used to initially start to knock those out.
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So essentially, we're going to use a scientific method of where we gather and brainstorm, where you
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guys have already gone out there and you've gathered ideas and not filtered and not really rejected
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anything.
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We want to gather as much as possible and, you know, imagine the great future and then we destroy
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it.
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And then if we can't, then we try again.
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All right.
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And then if we can't destroy it again and then eventually it's like, wait, this is I can't break this
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down.
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I don't see why this won't work.
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And you've got taken many angles at it.
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That's when I believe that it is a good opportunity to go after and very, very low risk.
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And that is the key in this business.
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It's all about finding ways that you can provide value and then also at the same time do it with the
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least amount of risk in the most amount of upside.
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So now I'll give you guys my framework of evaluating ideas because not all ideas are good, but it only
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takes one idea to make it.
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That's what it's a quote from Mark Cuban.
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In business, you only need to be right once.
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So here is the mental framework that I use.
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We go and we have all these ideas.
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So you have your five ideas right now and or you've already done ideas before.
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You've been doing this for a while.
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Anyways, here's how it goes.
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We are now going to take those.
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And first of all.
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Hopefully there was enough money and there was some form of unfulfilled need.
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So if you haven't already, maybe now go take and write down.
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If you if you didn't write down those unfulfilled needs that you found in that market, now that you've
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done that, what we're going to do is we're going to look at do we have the resources to compete in
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this market?
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And I'm going to show you guys a bit more in depth how we actually do that.
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All right.
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So let's say that our first idea was Bluetooth headphones.
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We thought of ways that we could differentiate the Bluetooth headphones and OK, that met our criteria
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and it was doing revenue, maybe led Bluetooth headphones or something.
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Now, the question is, do we have the resources to compete?
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OK, now the first one is money.
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If we were to go and let's say that the average amount on Amazon, we could just go ahead and show you.
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So we're looking at the Bluetooth headphone market we saw charging for food made it.
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Could we make it with him?
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Well, what we first look at is, well, the number of reviews, that's a lot, eleven thousand eight
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thousand six hundred.
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But we've talked about reviews aren't the most important.
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But, you know, we'll get to that in a little bit, but.
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Well, it's going to be hard.
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All right.
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This is one of the most competitive markets in the world.
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There's apples in here.
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Bose is in here.
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Samsung is in here.
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Google just entered.
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And then we've also got M'appelle and Jingjing for guys, it's going to be tough.
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OK, so it fails the money alone.
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Why does it fail the money?
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Because you need to look like we just did this.
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Look at the amount of revenue being done here on average.
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I mean, everybody's doing about one hundred grand at least.
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So that means that if we took now, we could look at the number of sales.
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OK, so seven thousand right there.
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Everybody's doing at least one thousand sales a month.
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And we've said that Amazon says you look up a word and then it says, what are the best selling products
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for that?
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Who sells the most through that word?
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Now, if we're looking at this, if we look at the price of these, these are all about twenty to thirty
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dollars.
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And I always like to go after premium products in the higher price because I don't like to compete on
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price.
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So if I was going to innovate and, you know, add some features here, I'm sure there's a way I could
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brainstorm and make a Bluetooth headphone that people want and that would really add value to the market.
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But the question is, do I have the money to compete?
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Yeah, I do.
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But still, even within that, the other framework is so I have the money that most people wouldn't.
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But let's say this, I still don't have this.
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OK, look at this.
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This is complex.
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When you're building a brand new Bluetooth headphone with all these new features, like maybe I want
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voice assistant, you know, it would be great if this thing hooked up and I could call the Uber from
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it.
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I mean, I could hook up Alexa to this thing.
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It would be really nice if it lasted for one hundred hours, OK?
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And it would also be really cool if it could vibrate.
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OK, so if it gave me a massage on I head to.
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All right.
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But I did.
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It's complex to build features into Bluetooth because there's compatibility with phones.
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And so you may be like, but you said you just find a manufacturer who makes something similar to it.
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This is where it is.
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OK, if it's technology, it's hard.
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That's just the simple truth.
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That's why technology companies are worth so much and the products cost so much because making the products
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is hard.
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But if it's as simple as changing the color of something, then it's not that hard.
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Or if it's as simple as, hey, we need another piece of plastic on that piece of plastic, then that's
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not too hard.
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But if you're trying to add technological functionality, probably don't go after that because we'll
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get to later.
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Why you actually really wouldn't want to go after that.
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So anyways, we've determined that that could be a that that could be a difficult one.
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So if it's complex.
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No, if we don't have the money, then no.
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And if you want to know the money, we'll show you how to find products like the pricing and suppliers
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and a little bit.
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So we go to the search engine of products, which is Alibaba, and we're just going to quick do a very
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quick search.
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So Bluetooth headphones.
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So we look generally at how many we would need to sell.
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And then now we're not going to go really in-depth here, but we're just going to look at the price
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of this stuff.
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And five to ten dollars, we'll teach you more about how to find the true price of these.
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But even four to six dollars for these really cheap looking things, they don't really attract me now.
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This attracts me.
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Wow.
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Look at that lightning.
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But they want six bucks.
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So let's just say we were going to do these lightning ones are some.
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And six dollars, let's say, we're going to do the lightning ones, I mean, six dollars times, three
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thousand for one month of supply, you might need to buy two.
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I suggest that everybody probably buys about this is a general framework, two months of supply.
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It depends on how long it takes that manufacturer to make it and ship it to you.
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But like we said, we don't want to go out of stock.
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So two months is generally while we're just doing this initial brainstorm, we'll get into ways to optimize
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that later.
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But if you use to, it's the easiest way.
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So two times six and now this would be six dollars.
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Times three thousand.
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That's eighteen thousand dollars for one month.
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And then we need to buy two months of inventory.
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So this is going to be thirty six thousand dollars without marketing.
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That's this is a big investment.
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OK, so because there's a lot of money to be made, all right.
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But there's still bit.
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But if you were doing this like this is making like half a million dollars a year.
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So it takes money to make money.
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So we don't need to make half a million dollars a year on our first product.
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OK, we can find something where it's much smaller and said, get these little home runs where you can
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see a massive amount of return on investment, but you are up and running really fast and then you just
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add another single base hit.
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And then maybe someday when you you've got it all really figured out, you could go after the big,
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you know, the big leagues.
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Oh, also, if you have thirty six thousand dollars to still don't do it.
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OK, but when you are getting started, you do not want to go up against the major leagues just because
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you have the chance to go into the major leagues.
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You know, if you get an invite, go and train until you're ready to go and fight against them, OK?
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So that's what I suggest.
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This is a learning process.
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And so you've gone and you get ideas and then you try to break them down.
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And once you find one that you're confident in, you start to take small at bats because like I said,
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I didn't get them right away.
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But if we remember my first products, I said I failed eight.
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My first eight failed, but I only lost three to 5000, OK, three to 5000 was what I lost.
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And then what happened then I was confident and I invested 7500 because I found in an ideal that I could
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not destroy.
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And then that turned into three point two million and well I that's turned into forty four at bats after
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that that were all home runs.
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But I failed and struck out eight times.
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So if I would have blown it all on the first one I would have been done.
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So learn how to do this process and then slowly you go deeper and deeper.
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And that's the way that I suggest that people, if they want to be successful, that is what it is.
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And you're in here, so you want to be successful.
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So next, once we've determined, OK, so once we've determined, all right, we have enough money for
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this, it's not going to make or break us, but it will make money for us.
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That's good.
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OK, and then once we decide this isn't too complex, you know, let's say it's a motivational wristband
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like we showed before, I think I could talk to somebody who makes plastic wristbands.
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And I mean, the school president in high school got us wristbands for our track.
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So, like, I could probably do that.
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You probably could do that.
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It looks like it's profitable, not complex.
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Well, then that's good to go.
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So we go to the next one.
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OK, so here's the other thing.
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If we don't stick out.
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Look at everybody else you're up to bat against, you're up to bat against all these people, so why
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is it like we want to make sure we have this form of differentiation?
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OK, because then now, instead of going against everybody, we're just next to everybody.
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And it's like, oh, well, hey, I like that one and there's nothing else like it.
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So whereas if you're like everybody else, then it's hard.
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OK, so this is the form of differentiation.
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That's why I said we look for that because we're just next to them and we're quite different.
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So that's what we want to do.
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So like we said earlier, there was the utility that people are looking for in products and then there's
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self-expression.
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But make sure you have some form of these and actually really question yourself.
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You know, why do people want this?
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Let's say you're only going off utility and the market isn't looking for self-expression.
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OK, well, do people really want this added utility that you're thinking, OK, then that's the way
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that we would process this.
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And how do we know that, though?
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We by looking at the reviews like we did with the wristbands earlier, it said, you know, we knew
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that this was teachers blind because of the reviews.
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And then we knew that people already complained about them not being big enough and then breaking.
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So that's how we would know that this utility is wanted because the customer said it, not our brain.
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That's how we can use data.
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To make our decisions, so that's how I would go for utility and self-expression is an easier one because
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it's just shown by what people are buying and the tools tell us what people are buying by looking at
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the sales amounts.
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So that's how we know if self-expression is important.
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Now, if we determine that it's utility that's needed, that nobody's offering, go to the next step.
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If it's self-expression, that we could go to the next step.
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But we want to make sure that we know who's buying it so that we can develop a way that matches what
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those people want.
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So if these are teachers, you know, start looking into teachers and what people teachers post on blog
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posts or, you know, quotes or stuff that teachers are saying so that you could go but develop a better
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wristband for teachers.
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OK, so that's where this is the art part of self-expression.
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But you're using data to make sure that that self-expression is that you can rely on that.
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And then also, I'll tell you later how we could really confirm that that self-expression is correct.
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And it's just kind of as simple as when, you know who's buying.
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You kind of just go show your new ideas to those people and then you show the competitors.
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And then if they're like, yeah, I like that better, well, then that's that's about it.
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It's not too hard, actually.
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Now, once we have determined we have our five ideas, you've got your five ideas.
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And now that you've checked off these five ideas and you have the resources to compete and it's not
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too complex and you have some added value and utility and self-expression or utility or self-expression
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or both, if you get the more you have, the better.
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But it's not required to have all of them.
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Now you need to look, do you have the ability to source and this isn't as hard as it sounds.
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So there's a couple of things to look at.
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And the most important one is this.
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So this whole reason that we're doing this is we have an idea that we're adding.
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Value or we're solving an unsolved need through utility or self-expression, so we have this idea in
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our head essentially, is this supplier that we're going to talk to you and I'll show you how to find
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them quick.
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Do they have the ability to actually make that product in your head and fulfill those things?
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If we're looking to make a wristband that's thicker and stronger, can they actually do that?
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Well, how do you know that?
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Well, you get a sample.
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It's not not that hard for that.
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But if they can't do that, it all comes down to your product at the end of the day on Amazon.
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So we need to make sure that we've done our due diligence to make sure that it makes sense that people
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would buy it.
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And then the the product actually matches that because you don't want to make false promises.
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Then the last ones we kind of want to look out is this are the regulations for doing this so you can
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have a great idea to sell a product, but it's going inside of somebody's body like a supplement or
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something, and there might be regulations on that or it could be a lighting product.
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And wow, it has all this great stuff, but maybe it burns someone's house down or something like that.
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So I generally try to avoid things with regulations, but I did go into something with regulations.
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So this will keep people out.
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It's just a lot more work.
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It took me months to go into something with regulations and you really have to make sure you have a
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good supplier.
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Like I will be straight up with that.
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If there is danger, do your work because you don't want to hurt anybody that's hurting somebody to
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make money would be a bad choice for all.
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So try to find an area where regulations aren't going to hamper or potentially hurt people.
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Now, the last one is profitable.
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So we determine this doesn't have regulations or if it does, they're our supplier has that.
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And it's we're not going on our first attempt.
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We are not going after anything that goes in anybody's body or an electrical outlet, OK, or that has
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batteries.
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Don't go after those right when you're getting started unless you really know what you're doing and
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you've been in business for a long time doing something else.
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Now go after profitability because we need to make money selling this.
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And profitability is easier when we're different.
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Because we can charge a higher price when nobody else when there's nothing comparable to us, they're
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sometimes like, why do people pay higher for Apple?
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Now, Apple is very complex, so don't do that.
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But because there's just nothing like it and it has a really good experience anyways.
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Go after something that is profitable and so now but you're like Brak, how do you find something that
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is profitable and that the supplier can meet our requirements?
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Well, I'll show you.
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We go to the search engine of products.
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Alibaba, if we look up silicone wristbands on Alibaba, sorry, I say kind of weird.
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We can get a general idea of the price like we talked about before.
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And I mean, so sometimes they'll be like five cents.
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Yeah, they just do that to get you to click.
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But if you look at the all the prices, you can just start to kind of average them out.
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I can tell you how to get the best price.
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And we talk about that in the intermediate course.
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And we will also tell you in the intermediate course how to make sure that they can meet all your requirements.
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We're not going to go over that now, but basically look here and just start to brainstorm and look
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at the average prices of what you're looking to get.
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And so I would say there's OK, so we have twenty nine to nine.
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So it's probably more like 20 cents apiece or here.
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That's I mean, that's really cheap that anyways, I can tell you from my personal experience that this
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will probably be about 20 cents per wristband when said and done, if you want to get those nice colors
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added in, because the cheaper ones all just have one logo and then you'll see you could you could even
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get like special like designs made and find different ways to differentiate.
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So this person would probably be more likely to offer differentiation because of their photo compared
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to the other people who are just offering the simple stuff.
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And then, yeah.
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So as you're looking around here, you just want to get a general idea of what the price range is and
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what options there are here.
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And you want to get something that is as close to what you're looking for as possible so that you think
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that they could make those changes that you're looking for.
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So remember here we're still in this kind of ideation thing.
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We're not having to go really deep on one thing.
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We're just going high level over everything to make sure that there's no red flags.
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And then obviously, before you buy and saw something, you go really deep on everything.
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And that's what I do in the intermediate course.
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But here, OK, let's just assume it was 20 cents apiece or even twenty five after looking at this just
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to be conservative.
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Now what you do is you go back to Amazon.
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OK, so now what we do to calculate the profitability, go click on one that is like what you want.
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And we could go here and we can use the viral launch tool and we'll be able to see some more in-depth
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data about it.
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Now, just make sure to choose something that is the same size as what you're looking to source, because
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Amazon fulfillment fees, which are a big part of this, are all determined on the size of your product.
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Now that we're on the product page of something that is the similar size of what we're looking for,
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because Amazon charges us by size and weight.
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Now, what we'll do is we'll go to the cost calculator, OK?
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And now what we could do is here it will tell us the fees.
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So referral fee is two dollars and twenty four cents.
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So you can't change that.
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Amazon fees.
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These might change based on our dimensions.
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OK, so it's three by one by seven.
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Haidt doesn't look like that.
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So this is just the basic thing.
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So now landed costs, what does that mean?
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That means what does it cost to get this product into the Amazon warehouse?
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And that's just simply how much does it cost you?
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And then what is shipping now?
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We can explain shipping later.
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But a really easy way to know is, I mean, it's basically free with these like they're so small and
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they fit into a bag that it's maybe ten cents apiece, probably less coming from China about that.
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But bigger products will cost more and we can give down there.
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It's going to be too hard to explain in a video and long.
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I'll just give you a nice little tool to calculate the fees and just so you can have a general idea
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of what's going to cost.
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But this so let's say there are 25 cents apiece and there were six of them.
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So, you know.
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Twenty five cents times six is dollar fifty.
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And then if we added even ten cents shipping, let's go.
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Let's go crazy.
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Let's go with twenty five cents.
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OK, a dollar.
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Seventy five.
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Well this costs a dollar.
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Seventy five are Amazon fees are three dollars and twenty two cents.
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OK, and then additionally.
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Is it really?
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I don't think it's really an inch thick, let's call this half an inch and.
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Weight would be zero to anything, doesn't really weigh anything.
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Oh, so I was able to write their I just edited the dimensions to be more what I thought.
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So you'll actually see that that person's pain.
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Eighty two cents too much for every product they sell just based off their packaging.
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So you want to make the dimensions as small as possible, but we'll get into that later.
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Those are just the little things you can do to tweak.
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But it wouldn't matter either way if we were paying because this thing, profit per unit would be eight
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dollars.
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Fifty four cents, which was right on my calculation.
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So it sells for.
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Let me find the price here.
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So this product sells for 15 dollars and we are able to see that with those costs that it costs, that
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we make eight dollars and fifty four cents per product and.
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It even helps and tells us the initial amount of units to order, the amount of units that were probably
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going to have to do with ads and sell may be cheaper.
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We'll get into how to launch products later.
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But you you don't need to know how to launch a product until you find one ready to launch.
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So don't focus on that.
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We're just focusing on can this make money?
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OK, and we will need us essentially to do our first order.
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We're not going to focus on the first order.
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This is profitable, OK, even if we lose 50 cents a piece, this would still be profitable product
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to make and not very hard to make.
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So that's basically how you could use you could also use a free tool from Amazon called the Amazon profit
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or that Amazon revelant revenue calculator.
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I don't know.
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Anyways, I just always look up for a profit calculator on Google.
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OK, also link it down below and it essentially will tell you the fees and what you could expect to
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make yourself so.
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But I like the viral launch one because it's just built on the page, whereas with the Amazon one,
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you're going to have to put in a bunch of info.
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But you guys can go check out the free one down there with that link.
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If you want to use the Amazon tool, it works.
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It doesn't have all the functionality of this, but it will show you how much you will get at the end
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of the day.
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Now, if your idea passes all these, it's probably something that you should go forward with or to
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start analyzing more in-depth and start beating, beating it down.
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And if you still can't, then now here's some other things that I briefly look at to do a little bit
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more analysis.
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But all of the all ideas should go through this initial framework to just get it out of the door right
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away.
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If it doesn't meet these, don't do it.
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OK, is a beginner just this this framework will really be the best way to have success.
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You don't want to be in the herd with everybody else and you need to be able to fund it and make it.
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And if none of your initial ideas made it through this, that's OK.
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It takes time, go back, use tools, use whatever methods you have, start looking at every product
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in your daily life and just start running them through this and you'll start to get ones that make it
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through this.
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00:24:11,340 --> 00:24:17,310
Now, once you have that, some other things to take into account, you want to check for seasonality,
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like, you know, you don't want to be sourcing and like looking at the sales of mosquito nets in August
387
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and thinking, whoa, this is going to make so much money and buy a bunch and nobody's buying them in
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November, December, you know, or a kid swimming pool.
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You know that to you want to look at the size with the kids swimming pool.
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You probably can't ship this by air because it's to cost a lot.
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So you don't want to be doing things that are extremely large because you're going to get indice shipping.
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And if you're a beginner, sea shipping is going to be difficult.
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And there's a whole lot of other stuff that comes with that.
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00:24:49,200 --> 00:24:54,690
So we're just going to skip that, try to find something that you could ship by air that is it's not
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too big where you can find some way to add value and where you can find somewhere to fill a need that's
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00:25:00,270 --> 00:25:01,050
not being filled.
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00:25:02,290 --> 00:25:09,820
The other key is search volume, you want to make sure that you want to make sure that this word that
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you're looking for, so let's say you looked up kids hippy pants, you want to make sure that if it
399
00:25:15,190 --> 00:25:20,790
could look like a good idea, everybody's selling a lot and nobody is making kids hippie pants.
400
00:25:21,190 --> 00:25:23,200
Well, if there's only 10 people a month looking it up.
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00:25:24,160 --> 00:25:30,310
You might think if you didn't know there was 10 people a month looking up kids, hippy pants, you might
402
00:25:30,310 --> 00:25:34,120
try to make those, but you realize nobody's looking for that.
403
00:25:34,120 --> 00:25:36,320
So it's not a good idea like that.
404
00:25:36,400 --> 00:25:41,620
So that's something to make sure that make sure that there is search volume for your keywords and we
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00:25:41,620 --> 00:25:45,280
get more in depth into search volume and keywords in the intermediate.
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00:25:45,430 --> 00:25:48,350
But the basic bare minimum, just make sure there is volume.
407
00:25:48,400 --> 00:25:51,250
OK, because if there's no volume you need.
408
00:25:52,200 --> 00:25:52,680
Cancel.
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00:25:55,000 --> 00:26:01,120
Another thing is sales, distribution or brand affiliation, so it may look like a good eye, it might
410
00:26:01,120 --> 00:26:04,420
look like a good idea to sell Nike.
411
00:26:05,440 --> 00:26:06,950
There's a Nike symbol for you.
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00:26:07,240 --> 00:26:07,840
All right.
413
00:26:09,260 --> 00:26:12,220
Another actually, you know, this could be a dinosaur, I think.
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00:26:13,160 --> 00:26:22,550
All right, so you're selling Nike, the Nike dinosaur, and all right, another bad drawing from Brock,
415
00:26:22,550 --> 00:26:28,760
but another bad idea, if you're trying to go and sell Nike, you you don't want to go and try to invent
416
00:26:28,970 --> 00:26:32,440
a new Nike shoe because people are buying because it's Nike.
417
00:26:32,480 --> 00:26:34,010
They're not buying because it's a shoe.
418
00:26:34,250 --> 00:26:36,950
OK, so you need to look at the more overall shoe market.
419
00:26:37,340 --> 00:26:40,310
And another example would be let's call purses.
420
00:26:41,180 --> 00:26:44,060
OK, you could have a great new idea for a purse.
421
00:26:44,060 --> 00:26:47,930
And they're selling for a lot of money, but people are buying because it's coach.
422
00:26:49,950 --> 00:26:51,300
Or Prata.
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00:26:53,450 --> 00:26:59,060
Purses are a very different market and a lot of people are buying because of brand and not necessarily
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functionality, so you don't want to necessarily look at a really high end person and say, oh, I could
425
00:27:05,690 --> 00:27:08,030
offer something that is way better value than that.
426
00:27:08,240 --> 00:27:10,260
And I should people should buy mine.
427
00:27:10,790 --> 00:27:15,290
Yes, they should, but they won't because they're buying this because they want to be cool, you know,
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they want to be a guy.
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00:27:17,120 --> 00:27:18,370
They want to feel or whatever.
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00:27:18,380 --> 00:27:27,020
There's the added value of Coach and Prada is that you're wearing coach and Prada, that somehow you're
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00:27:27,020 --> 00:27:31,550
cool and people will be like, wow, she has a coach purse.
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00:27:31,970 --> 00:27:32,480
All right.
433
00:27:32,720 --> 00:27:35,690
We're not going to be able to do that with a limited budget.
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00:27:35,690 --> 00:27:40,430
As a beginner, they're not going to be like, wow, he's working for us.
435
00:27:42,740 --> 00:27:44,270
I want to wear those.
436
00:27:44,880 --> 00:27:51,410
OK, so make sure that we've got some form of differentiation other than the allure.
437
00:27:51,560 --> 00:27:58,400
And then also another thing is we want to make sure that the competitors that we're looking at have
438
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a history of selling, that they've not just been on there for five days, that they've been on there
439
00:28:04,190 --> 00:28:07,340
for months, and that there's new sellers in the market.
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00:28:07,340 --> 00:28:09,320
So this goes back to the sales distribution.
441
00:28:09,770 --> 00:28:15,590
The best way that I could explain it is so let's say somebody is doing I should probably just show you
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00:28:15,590 --> 00:28:15,950
guys.
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00:28:16,430 --> 00:28:16,890
All right.
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00:28:16,910 --> 00:28:22,190
So when we take a look at example, at the motivational wristbands here on viral launch will be able
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to see.
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00:28:23,810 --> 00:28:30,980
That by looking at people, if we're trying to emulate their success, we want to see that in this market,
447
00:28:31,010 --> 00:28:34,080
the sales distribution, are there multiple people winning?
448
00:28:34,700 --> 00:28:36,850
It does look like there are multiple people winning.
449
00:28:37,070 --> 00:28:40,940
It's not just that one person is is winning and nobody else is.
450
00:28:41,180 --> 00:28:42,570
It's evenly distributed.
451
00:28:42,920 --> 00:28:49,880
If we look at this market, people have been selling for a while some of these twenty, sixteen, twenty,
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00:28:49,880 --> 00:28:50,570
seventeen.
453
00:28:50,990 --> 00:28:58,380
But they're not doing a crazy amount of sales and their sales have been very consistent.
454
00:28:58,700 --> 00:29:05,810
So if you go in one where low reviews and consistent sales, that is good because.
455
00:29:06,850 --> 00:29:13,390
They're consistently selling and there's some form of choice here, so it's easier to go into because
456
00:29:13,930 --> 00:29:18,250
I mean, we just we don't need to get that many sales to be ranking here.
457
00:29:18,520 --> 00:29:24,780
And on top of that, there's there's barely any reviews and it has self-expression.
458
00:29:24,790 --> 00:29:27,370
So this would be somewhere where we could easily go in.
459
00:29:27,610 --> 00:29:35,110
Now, if only this guy was doing 20, 700 right there at the top and everybody else was doing 100 or
460
00:29:35,110 --> 00:29:37,420
200, I would think differently about this market.
461
00:29:37,630 --> 00:29:39,820
But there are other people doing success here.
462
00:29:40,570 --> 00:29:45,900
And, you know, maybe some people are like, this isn't much success, but half of this is profit.
463
00:29:46,060 --> 00:29:52,540
So I would call even five hundred dollars a month profit a success on a product if you build ten of
464
00:29:52,540 --> 00:29:53,860
those that 60 grand a year.
465
00:29:54,700 --> 00:29:56,560
So very doable here.
466
00:29:56,950 --> 00:30:03,610
So a sign that would be frightening would be if the people at the top here had been selling for years
467
00:30:03,610 --> 00:30:09,940
and had thousands of reviews and the only people that were new would enter the market, had only been
468
00:30:09,940 --> 00:30:16,720
there for a week or a month because those people probably are cheating the algorithm and they're probably
469
00:30:16,720 --> 00:30:18,700
not going to stay up there for very long.
470
00:30:18,920 --> 00:30:20,500
But this has low reviews.
471
00:30:20,500 --> 00:30:23,440
It's been selling for a while and it's been selling consistent.
472
00:30:23,620 --> 00:30:28,300
And we could add we could add we could solve unsolved need here.
473
00:30:28,300 --> 00:30:29,320
So this would be good.
474
00:30:29,790 --> 00:30:31,540
OK, all right.
475
00:30:31,550 --> 00:30:36,430
So I said you can cheat the algorithm, you can try to cheat the algorithm.
476
00:30:36,640 --> 00:30:40,150
You may have heard about this concept of doing product launches.
477
00:30:40,810 --> 00:30:45,640
If you're if you're in here to this point, you've probably done your research on Amazon.
478
00:30:45,880 --> 00:30:52,300
And I actually do not think it is smart to do product launches and use in launch services.
479
00:30:52,540 --> 00:30:54,250
Just a quick note on this.
480
00:30:54,470 --> 00:31:02,200
Basically, basically, people will use the algorithm to get a lot of fake sales at ninety nine cents.
481
00:31:04,020 --> 00:31:05,700
Through keyword, so.
482
00:31:07,220 --> 00:31:10,670
People would then put in motivational wristbands.
483
00:31:12,200 --> 00:31:19,040
So people are put in the word motivational wristbands into essentially a juiced link where it's like
484
00:31:19,040 --> 00:31:24,260
Amazon.com, brutal, and then the keyword is equal to.
485
00:31:26,460 --> 00:31:31,590
Ba, ba, ba, and then so it's basically a Jooste link right here that has the keywords built into
486
00:31:31,590 --> 00:31:31,710
it.
487
00:31:31,710 --> 00:31:34,500
It's called like a two step YORO through a brand.
488
00:31:34,630 --> 00:31:43,110
You don't want to do that because people think that you can just go and cheat the algorithm and then
489
00:31:43,110 --> 00:31:45,210
they just say, well, that guy's making so much.
490
00:31:45,360 --> 00:31:50,430
So if I just do what he's doing and then I go and cheat the algorithm, I could take a little bit of
491
00:31:50,430 --> 00:31:51,540
this piece of the pie.
492
00:31:51,570 --> 00:31:51,870
Yeah.
493
00:31:51,870 --> 00:31:53,520
You know, I could get that little sliver.
494
00:31:53,700 --> 00:31:56,700
No, that's why you see everybody fail, all right.
495
00:31:56,700 --> 00:32:00,570
Because they try to copy and they try to think I could just cheat the algorithm.
496
00:32:00,570 --> 00:32:02,190
You're not building a business.
497
00:32:02,190 --> 00:32:04,230
And that's why you see all these failed stories.
498
00:32:04,230 --> 00:32:05,580
Are people calling it a scam?
499
00:32:05,700 --> 00:32:10,350
It's because people are trying to sell you on a dream that it's easy and that, wow, you could just
500
00:32:10,350 --> 00:32:11,850
make this sliver of the pie.
501
00:32:11,970 --> 00:32:17,820
If you just go and you buy my thousand dollar course and you just hack the algorithm and they're just
502
00:32:17,820 --> 00:32:21,360
hacking you, all right, because they're just selling fake dreams.
503
00:32:21,360 --> 00:32:23,010
It does not work like that.
504
00:32:23,700 --> 00:32:26,430
If you are really sophisticated, you have a lot of money.
505
00:32:26,580 --> 00:32:27,900
There are people that do that.
506
00:32:27,900 --> 00:32:28,470
But guess what?
507
00:32:28,470 --> 00:32:29,550
They're screwed long term.
508
00:32:29,640 --> 00:32:30,450
And what are they doing?
509
00:32:30,780 --> 00:32:33,450
They're just like they're not doing anything for the world.
510
00:32:33,450 --> 00:32:35,760
They're not really adding themselves long term.
511
00:32:36,000 --> 00:32:37,260
And it's really complex.
512
00:32:37,260 --> 00:32:42,480
And those people are really stressed and they get caught in their businesses overnight, are destroyed.
513
00:32:42,600 --> 00:32:46,280
And they find out maybe they just made millions of dollars over these years, but they reinvested it
514
00:32:46,280 --> 00:32:49,620
in another bankrupt and all of that because they were just cheating.
515
00:32:49,620 --> 00:32:52,110
Do it the right way and enjoy what you're doing.
516
00:32:52,230 --> 00:32:53,250
That's what I preach.
517
00:32:53,850 --> 00:32:57,750
If you want to go, there's lots of thousand dollar courses out there you go try to hack something.
518
00:32:57,900 --> 00:32:58,920
You will lose a bunch of money.
519
00:32:58,920 --> 00:33:02,880
And then you could say that this is all a scam or you could put in the hard work and think about it
520
00:33:03,120 --> 00:33:03,990
and never give up.
521
00:33:04,350 --> 00:33:05,280
And eventually you make it.
522
00:33:06,210 --> 00:33:12,810
Now that you guys have this framework, I want you guys to post why your ideas didn't make it and give
523
00:33:12,810 --> 00:33:18,120
us very specific examples of why you thought I was a good idea and then why you now it isn't.
524
00:33:18,120 --> 00:33:22,710
So I think that the more people that we get in examples of things and why people don't think they're
525
00:33:22,710 --> 00:33:24,350
good ideas is better.
526
00:33:24,360 --> 00:33:30,060
I mean, I could go on here and give my opinion on these all day, but the more that you guys get down
527
00:33:30,060 --> 00:33:34,830
there and communicate with each other, the learning is just going to really explode there, because
528
00:33:34,830 --> 00:33:36,210
I can only give so many examples.
529
00:33:36,210 --> 00:33:38,810
And it's not like my viewpoint is the only good one.
530
00:33:38,820 --> 00:33:42,180
There's lots of good viewpoints and everybody has good ideas.
531
00:33:42,420 --> 00:33:48,270
And so I think that getting a community and actually conversation around it is the best way to get to
532
00:33:48,270 --> 00:33:48,840
the truth.
533
00:33:49,020 --> 00:33:49,530
All right, you guys.
534
00:33:49,530 --> 00:33:54,630
So another summary, you're going to get used to me doing many summaries, but I like to repeat things
535
00:33:54,630 --> 00:33:55,230
that are important.
536
00:33:55,230 --> 00:33:57,480
And this is the most important part of doing Amazon.
537
00:33:57,480 --> 00:34:03,540
So your videos, your five videos, you comment, you put them through this framework, you comment
538
00:34:03,540 --> 00:34:10,380
down below of why you thought an idea was good and then why didn't work England comment on each other.
539
00:34:10,380 --> 00:34:17,020
So why no, maybe maybe support each other of why it actually would be a good idea or vice versa.
540
00:34:17,790 --> 00:34:24,140
You make sure that you have the resources to compete and it's not too complex, but that you are differentiate
541
00:34:24,150 --> 00:34:26,970
differentiating and solving an unsolved need.
542
00:34:27,600 --> 00:34:32,820
You make sure that you have ability to be profitable and that it's not dangerous.
543
00:34:33,240 --> 00:34:36,180
And then don't worry too much about a supplier being able to fill.
544
00:34:36,180 --> 00:34:40,680
All the needs will go over that in the intermediate course because that is a bit more in-depth.
545
00:34:41,250 --> 00:34:46,560
But that's essentially where you're going to leave your ideas to actually going and taking action and
546
00:34:46,560 --> 00:34:47,340
getting samples.
547
00:34:47,640 --> 00:34:53,820
And then side note, you also want to make sure that it's not seasonal or if it is seasonal is a very
548
00:34:53,820 --> 00:34:54,340
good opportunity.
549
00:34:54,350 --> 00:34:57,720
I mean, I made a lot of money off it, but you just need to take that into account.
550
00:34:58,170 --> 00:34:59,640
Sourcing process is much different.
551
00:34:59,640 --> 00:35:00,090
For that.
552
00:35:00,690 --> 00:35:01,590
You need to plan ahead.
553
00:35:02,100 --> 00:35:04,890
You don't want source something too large to get started and wants to go.
554
00:35:04,890 --> 00:35:07,080
You want that thing to fit.
555
00:35:08,440 --> 00:35:12,910
In an aeroplane, and you want to make sure that there's actually search volume for what you're looking
556
00:35:12,910 --> 00:35:17,590
for so that you're not trying to, you know, differentiate and add value where there's nothing to add,
557
00:35:18,230 --> 00:35:23,880
you want to make sure that there are multiple people winning and that you're not trying to make diving
558
00:35:23,890 --> 00:35:24,900
for food the thing.
559
00:35:25,180 --> 00:35:25,780
All right.
560
00:35:25,780 --> 00:35:28,860
And then that one wasn't nearly as funny as the last one.
561
00:35:28,870 --> 00:35:29,410
That's OK.
562
00:35:30,040 --> 00:35:30,760
Get used to it.
563
00:35:30,760 --> 00:35:32,110
Bad jokes all the time.
564
00:35:32,590 --> 00:35:39,400
And then you want to make sure that people have had success and that it's not just that one brand and
565
00:35:39,550 --> 00:35:43,830
that people have been seeing success in the market for more than a month now.
566
00:35:43,840 --> 00:35:50,530
Once you pass these, you ready to go and check this out if you guys have made it to this point?
567
00:35:50,530 --> 00:35:51,430
Congratulations.
568
00:35:51,430 --> 00:35:56,230
I hope that you have started and looking at ideas and seen the opportunity of Amazon.
569
00:35:56,440 --> 00:36:01,450
Now, the rest of this beginner course is just going to be giving you that mental framework of the rest
570
00:36:01,450 --> 00:36:02,560
of the steps of the process.
571
00:36:02,560 --> 00:36:03,760
You can understand it now.
572
00:36:03,760 --> 00:36:08,290
If you have a product and you're ready to go, you want to go to the intermediate course because there
573
00:36:08,320 --> 00:36:10,670
is more that is involved than this.
574
00:36:10,690 --> 00:36:14,800
This has been explaining the opportunity and my general framework and principles.
575
00:36:14,920 --> 00:36:19,780
However, I am very detailed and I always analyze and I want to give you guys everything so that you
576
00:36:19,780 --> 00:36:25,900
can have the highest chance to have success and then also the limited amount of risk on the lower side.
577
00:36:25,900 --> 00:36:28,960
And those take longer to explain.
578
00:36:29,110 --> 00:36:31,180
And I think that those are really important, though.
579
00:36:31,180 --> 00:36:36,160
So I want to iterate do not go ahead and source something without watching that.
580
00:36:36,250 --> 00:36:39,400
If you do, you do that at your own risk because.
581
00:36:39,730 --> 00:36:41,530
Yeah, just that's what's up.
582
00:36:41,560 --> 00:36:47,380
So I also want to let you guys know that I've recorded this on the 11th of November twenty eighteen.
583
00:36:47,650 --> 00:36:52,900
And we will be updating this and taking out if there's any errors or things that change.
584
00:36:52,900 --> 00:36:55,120
But the best way to do that is to follow my social media.
585
00:36:55,120 --> 00:37:00,370
So if you go to my YouTube, Barrack Johnson on YouTube or if you go to Instagram official Brock Johnson,
586
00:37:00,640 --> 00:37:03,040
that's where you see a lot of the daily updates.
587
00:37:03,040 --> 00:37:09,010
You'll see news and all sorts of other cool stuff about business and in general, not just Amazon,
588
00:37:09,010 --> 00:37:10,180
but business concepts.
589
00:37:10,690 --> 00:37:14,260
That's going to be the best place and that's also the best place to get my attention.
590
00:37:14,260 --> 00:37:17,470
If you have questions, we will be doing live calls on there.
591
00:37:17,470 --> 00:37:21,910
So make sure to go and follow me on there and you'll get the most up to date information.
592
00:37:22,030 --> 00:37:23,590
And if you have questions, leave them there.
593
00:37:23,710 --> 00:37:26,710
And that's where you'll be the most likely to get a response.
594
00:37:26,710 --> 00:37:27,670
And we are doing our best.
595
00:37:27,670 --> 00:37:30,850
If you leave a thoughtful comment, I could tell you that it will get responded to.
596
00:37:31,090 --> 00:37:35,950
If it's like a four sentence question, we get a lot of questions that that might not get answered.
597
00:37:35,950 --> 00:37:42,250
But if you leave a really thoughtful, laid out question, I love to answer those and I will be answering
598
00:37:42,250 --> 00:37:42,460
those.
599
00:37:42,460 --> 00:37:44,740
So I look forward to seeing you guys there.
600
00:37:44,740 --> 00:37:47,500
And I wish you the best of luck and I'm going to give you the rest of the framework.
601
00:37:47,710 --> 00:37:53,440
And then I just want to let you know I will probably be talking differently in the intermediate course
602
00:37:53,680 --> 00:37:57,310
because that's assuming I'll be going a lot more in depth there.
603
00:37:57,580 --> 00:38:00,910
So don't be just expect that that.
604
00:38:02,930 --> 00:38:04,130
If you go to the next course.
605
00:38:05,280 --> 00:38:06,630
I will be going more in depth.
606
00:38:06,660 --> 00:38:12,270
We'll be going really deep, so if you felt that this is too shallow, don't worry, we're going to.
607
00:38:13,140 --> 00:38:13,560
All right.
608
00:38:13,570 --> 00:38:14,240
So thanks you guys.
609
00:38:14,250 --> 00:38:15,200
Make sure to check that out.
610
00:38:15,210 --> 00:38:18,120
And now we're going to go to saucing and beyond.
60920
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