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These are the user uploaded subtitles that are being translated: 1 00:00:00,300 --> 00:00:06,900 So now that you have your five ideas, I would maybe reflect and read that list again and we're going 2 00:00:06,900 --> 00:00:12,030 to now show you kind of the criteria that I used to initially start to knock those out. 3 00:00:12,270 --> 00:00:17,220 So essentially, we're going to use a scientific method of where we gather and brainstorm, where you 4 00:00:17,220 --> 00:00:23,610 guys have already gone out there and you've gathered ideas and not filtered and not really rejected 5 00:00:23,610 --> 00:00:24,060 anything. 6 00:00:24,360 --> 00:00:30,300 We want to gather as much as possible and, you know, imagine the great future and then we destroy 7 00:00:30,300 --> 00:00:30,440 it. 8 00:00:30,570 --> 00:00:33,840 And then if we can't, then we try again. 9 00:00:34,380 --> 00:00:34,860 All right. 10 00:00:34,870 --> 00:00:40,560 And then if we can't destroy it again and then eventually it's like, wait, this is I can't break this 11 00:00:40,560 --> 00:00:40,800 down. 12 00:00:40,810 --> 00:00:42,360 I don't see why this won't work. 13 00:00:42,540 --> 00:00:44,300 And you've got taken many angles at it. 14 00:00:44,490 --> 00:00:49,320 That's when I believe that it is a good opportunity to go after and very, very low risk. 15 00:00:49,510 --> 00:00:51,750 And that is the key in this business. 16 00:00:51,750 --> 00:00:57,150 It's all about finding ways that you can provide value and then also at the same time do it with the 17 00:00:57,150 --> 00:00:59,100 least amount of risk in the most amount of upside. 18 00:00:59,280 --> 00:01:04,860 So now I'll give you guys my framework of evaluating ideas because not all ideas are good, but it only 19 00:01:04,860 --> 00:01:06,900 takes one idea to make it. 20 00:01:06,930 --> 00:01:08,640 That's what it's a quote from Mark Cuban. 21 00:01:08,790 --> 00:01:10,740 In business, you only need to be right once. 22 00:01:11,040 --> 00:01:13,340 So here is the mental framework that I use. 23 00:01:13,830 --> 00:01:15,780 We go and we have all these ideas. 24 00:01:15,780 --> 00:01:21,270 So you have your five ideas right now and or you've already done ideas before. 25 00:01:21,390 --> 00:01:22,560 You've been doing this for a while. 26 00:01:22,860 --> 00:01:24,750 Anyways, here's how it goes. 27 00:01:25,260 --> 00:01:26,970 We are now going to take those. 28 00:01:27,150 --> 00:01:28,350 And first of all. 29 00:01:29,410 --> 00:01:33,280 Hopefully there was enough money and there was some form of unfulfilled need. 30 00:01:33,320 --> 00:01:37,240 So if you haven't already, maybe now go take and write down. 31 00:01:37,240 --> 00:01:43,180 If you if you didn't write down those unfulfilled needs that you found in that market, now that you've 32 00:01:43,180 --> 00:01:49,900 done that, what we're going to do is we're going to look at do we have the resources to compete in 33 00:01:49,900 --> 00:01:50,590 this market? 34 00:01:50,740 --> 00:01:54,350 And I'm going to show you guys a bit more in depth how we actually do that. 35 00:01:54,490 --> 00:01:54,880 All right. 36 00:01:54,880 --> 00:01:58,300 So let's say that our first idea was Bluetooth headphones. 37 00:01:58,510 --> 00:02:03,700 We thought of ways that we could differentiate the Bluetooth headphones and OK, that met our criteria 38 00:02:03,700 --> 00:02:07,660 and it was doing revenue, maybe led Bluetooth headphones or something. 39 00:02:07,840 --> 00:02:11,520 Now, the question is, do we have the resources to compete? 40 00:02:11,540 --> 00:02:14,670 OK, now the first one is money. 41 00:02:14,830 --> 00:02:20,710 If we were to go and let's say that the average amount on Amazon, we could just go ahead and show you. 42 00:02:21,040 --> 00:02:24,880 So we're looking at the Bluetooth headphone market we saw charging for food made it. 43 00:02:25,090 --> 00:02:26,350 Could we make it with him? 44 00:02:26,710 --> 00:02:33,190 Well, what we first look at is, well, the number of reviews, that's a lot, eleven thousand eight 45 00:02:33,190 --> 00:02:34,240 thousand six hundred. 46 00:02:34,240 --> 00:02:36,640 But we've talked about reviews aren't the most important. 47 00:02:37,630 --> 00:02:40,480 But, you know, we'll get to that in a little bit, but. 48 00:02:40,480 --> 00:02:41,920 Well, it's going to be hard. 49 00:02:42,100 --> 00:02:42,580 All right. 50 00:02:44,410 --> 00:02:46,750 This is one of the most competitive markets in the world. 51 00:02:46,760 --> 00:02:48,550 There's apples in here. 52 00:02:48,550 --> 00:02:49,620 Bose is in here. 53 00:02:49,630 --> 00:02:50,800 Samsung is in here. 54 00:02:50,950 --> 00:02:52,180 Google just entered. 55 00:02:52,480 --> 00:02:57,550 And then we've also got M'appelle and Jingjing for guys, it's going to be tough. 56 00:02:57,790 --> 00:03:00,580 OK, so it fails the money alone. 57 00:03:00,730 --> 00:03:02,230 Why does it fail the money? 58 00:03:02,410 --> 00:03:05,380 Because you need to look like we just did this. 59 00:03:05,800 --> 00:03:09,190 Look at the amount of revenue being done here on average. 60 00:03:10,120 --> 00:03:14,520 I mean, everybody's doing about one hundred grand at least. 61 00:03:14,710 --> 00:03:20,010 So that means that if we took now, we could look at the number of sales. 62 00:03:20,060 --> 00:03:23,530 OK, so seven thousand right there. 63 00:03:23,800 --> 00:03:27,620 Everybody's doing at least one thousand sales a month. 64 00:03:27,620 --> 00:03:33,250 And we've said that Amazon says you look up a word and then it says, what are the best selling products 65 00:03:33,250 --> 00:03:33,610 for that? 66 00:03:33,610 --> 00:03:35,550 Who sells the most through that word? 67 00:03:35,770 --> 00:03:43,960 Now, if we're looking at this, if we look at the price of these, these are all about twenty to thirty 68 00:03:43,960 --> 00:03:44,560 dollars. 69 00:03:44,560 --> 00:03:50,320 And I always like to go after premium products in the higher price because I don't like to compete on 70 00:03:50,320 --> 00:03:50,650 price. 71 00:03:50,650 --> 00:03:56,260 So if I was going to innovate and, you know, add some features here, I'm sure there's a way I could 72 00:03:56,260 --> 00:04:02,290 brainstorm and make a Bluetooth headphone that people want and that would really add value to the market. 73 00:04:02,710 --> 00:04:05,210 But the question is, do I have the money to compete? 74 00:04:05,230 --> 00:04:05,800 Yeah, I do. 75 00:04:05,800 --> 00:04:11,890 But still, even within that, the other framework is so I have the money that most people wouldn't. 76 00:04:12,100 --> 00:04:15,100 But let's say this, I still don't have this. 77 00:04:15,130 --> 00:04:16,570 OK, look at this. 78 00:04:16,780 --> 00:04:17,860 This is complex. 79 00:04:18,310 --> 00:04:23,530 When you're building a brand new Bluetooth headphone with all these new features, like maybe I want 80 00:04:23,530 --> 00:04:28,300 voice assistant, you know, it would be great if this thing hooked up and I could call the Uber from 81 00:04:28,300 --> 00:04:28,450 it. 82 00:04:28,630 --> 00:04:30,850 I mean, I could hook up Alexa to this thing. 83 00:04:31,030 --> 00:04:34,530 It would be really nice if it lasted for one hundred hours, OK? 84 00:04:34,630 --> 00:04:38,980 And it would also be really cool if it could vibrate. 85 00:04:39,310 --> 00:04:42,040 OK, so if it gave me a massage on I head to. 86 00:04:42,190 --> 00:04:42,580 All right. 87 00:04:42,580 --> 00:04:44,060 But I did. 88 00:04:44,350 --> 00:04:51,040 It's complex to build features into Bluetooth because there's compatibility with phones. 89 00:04:51,040 --> 00:04:56,410 And so you may be like, but you said you just find a manufacturer who makes something similar to it. 90 00:04:56,920 --> 00:04:57,910 This is where it is. 91 00:04:57,910 --> 00:05:01,270 OK, if it's technology, it's hard. 92 00:05:01,810 --> 00:05:03,190 That's just the simple truth. 93 00:05:03,190 --> 00:05:07,330 That's why technology companies are worth so much and the products cost so much because making the products 94 00:05:07,330 --> 00:05:07,780 is hard. 95 00:05:08,530 --> 00:05:14,560 But if it's as simple as changing the color of something, then it's not that hard. 96 00:05:14,740 --> 00:05:21,070 Or if it's as simple as, hey, we need another piece of plastic on that piece of plastic, then that's 97 00:05:21,070 --> 00:05:21,940 not too hard. 98 00:05:22,030 --> 00:05:28,090 But if you're trying to add technological functionality, probably don't go after that because we'll 99 00:05:28,090 --> 00:05:28,690 get to later. 100 00:05:28,690 --> 00:05:30,850 Why you actually really wouldn't want to go after that. 101 00:05:31,240 --> 00:05:38,470 So anyways, we've determined that that could be a that that could be a difficult one. 102 00:05:38,680 --> 00:05:40,150 So if it's complex. 103 00:05:40,390 --> 00:05:43,660 No, if we don't have the money, then no. 104 00:05:43,660 --> 00:05:49,120 And if you want to know the money, we'll show you how to find products like the pricing and suppliers 105 00:05:49,270 --> 00:05:49,960 and a little bit. 106 00:05:50,080 --> 00:05:55,780 So we go to the search engine of products, which is Alibaba, and we're just going to quick do a very 107 00:05:55,780 --> 00:05:56,410 quick search. 108 00:05:56,410 --> 00:05:58,180 So Bluetooth headphones. 109 00:05:58,360 --> 00:06:01,330 So we look generally at how many we would need to sell. 110 00:06:01,540 --> 00:06:06,970 And then now we're not going to go really in-depth here, but we're just going to look at the price 111 00:06:06,970 --> 00:06:07,780 of this stuff. 112 00:06:07,990 --> 00:06:12,580 And five to ten dollars, we'll teach you more about how to find the true price of these. 113 00:06:12,820 --> 00:06:20,980 But even four to six dollars for these really cheap looking things, they don't really attract me now. 114 00:06:20,980 --> 00:06:21,970 This attracts me. 115 00:06:21,970 --> 00:06:22,180 Wow. 116 00:06:22,180 --> 00:06:23,290 Look at that lightning. 117 00:06:23,560 --> 00:06:25,870 But they want six bucks. 118 00:06:26,050 --> 00:06:28,900 So let's just say we were going to do these lightning ones are some. 119 00:06:29,010 --> 00:06:33,930 And six dollars, let's say, we're going to do the lightning ones, I mean, six dollars times, three 120 00:06:33,930 --> 00:06:38,410 thousand for one month of supply, you might need to buy two. 121 00:06:38,670 --> 00:06:45,050 I suggest that everybody probably buys about this is a general framework, two months of supply. 122 00:06:45,300 --> 00:06:50,030 It depends on how long it takes that manufacturer to make it and ship it to you. 123 00:06:50,160 --> 00:06:52,290 But like we said, we don't want to go out of stock. 124 00:06:52,800 --> 00:07:00,390 So two months is generally while we're just doing this initial brainstorm, we'll get into ways to optimize 125 00:07:00,390 --> 00:07:00,930 that later. 126 00:07:00,930 --> 00:07:03,030 But if you use to, it's the easiest way. 127 00:07:03,240 --> 00:07:08,130 So two times six and now this would be six dollars. 128 00:07:08,130 --> 00:07:09,130 Times three thousand. 129 00:07:09,150 --> 00:07:11,340 That's eighteen thousand dollars for one month. 130 00:07:11,730 --> 00:07:13,760 And then we need to buy two months of inventory. 131 00:07:13,950 --> 00:07:17,430 So this is going to be thirty six thousand dollars without marketing. 132 00:07:18,640 --> 00:07:20,400 That's this is a big investment. 133 00:07:20,440 --> 00:07:23,920 OK, so because there's a lot of money to be made, all right. 134 00:07:23,920 --> 00:07:25,250 But there's still bit. 135 00:07:25,630 --> 00:07:29,320 But if you were doing this like this is making like half a million dollars a year. 136 00:07:29,920 --> 00:07:32,680 So it takes money to make money. 137 00:07:32,830 --> 00:07:36,160 So we don't need to make half a million dollars a year on our first product. 138 00:07:36,600 --> 00:07:44,230 OK, we can find something where it's much smaller and said, get these little home runs where you can 139 00:07:44,230 --> 00:07:51,250 see a massive amount of return on investment, but you are up and running really fast and then you just 140 00:07:51,250 --> 00:07:52,570 add another single base hit. 141 00:07:52,690 --> 00:07:56,730 And then maybe someday when you you've got it all really figured out, you could go after the big, 142 00:07:57,040 --> 00:07:58,080 you know, the big leagues. 143 00:07:58,130 --> 00:08:01,240 Oh, also, if you have thirty six thousand dollars to still don't do it. 144 00:08:01,480 --> 00:08:07,540 OK, but when you are getting started, you do not want to go up against the major leagues just because 145 00:08:07,540 --> 00:08:10,840 you have the chance to go into the major leagues. 146 00:08:11,080 --> 00:08:15,660 You know, if you get an invite, go and train until you're ready to go and fight against them, OK? 147 00:08:16,510 --> 00:08:18,600 So that's what I suggest. 148 00:08:19,000 --> 00:08:20,650 This is a learning process. 149 00:08:20,650 --> 00:08:24,010 And so you've gone and you get ideas and then you try to break them down. 150 00:08:24,010 --> 00:08:29,230 And once you find one that you're confident in, you start to take small at bats because like I said, 151 00:08:29,230 --> 00:08:30,160 I didn't get them right away. 152 00:08:30,400 --> 00:08:34,240 But if we remember my first products, I said I failed eight. 153 00:08:34,390 --> 00:08:42,310 My first eight failed, but I only lost three to 5000, OK, three to 5000 was what I lost. 154 00:08:42,310 --> 00:08:48,010 And then what happened then I was confident and I invested 7500 because I found in an ideal that I could 155 00:08:48,010 --> 00:08:49,000 not destroy. 156 00:08:49,390 --> 00:08:55,900 And then that turned into three point two million and well I that's turned into forty four at bats after 157 00:08:55,900 --> 00:08:57,340 that that were all home runs. 158 00:08:57,640 --> 00:08:59,620 But I failed and struck out eight times. 159 00:08:59,620 --> 00:09:03,880 So if I would have blown it all on the first one I would have been done. 160 00:09:04,030 --> 00:09:09,370 So learn how to do this process and then slowly you go deeper and deeper. 161 00:09:09,490 --> 00:09:14,230 And that's the way that I suggest that people, if they want to be successful, that is what it is. 162 00:09:14,230 --> 00:09:16,480 And you're in here, so you want to be successful. 163 00:09:16,630 --> 00:09:24,550 So next, once we've determined, OK, so once we've determined, all right, we have enough money for 164 00:09:24,550 --> 00:09:28,810 this, it's not going to make or break us, but it will make money for us. 165 00:09:29,020 --> 00:09:30,070 That's good. 166 00:09:30,670 --> 00:09:37,720 OK, and then once we decide this isn't too complex, you know, let's say it's a motivational wristband 167 00:09:37,720 --> 00:09:42,100 like we showed before, I think I could talk to somebody who makes plastic wristbands. 168 00:09:42,700 --> 00:09:48,430 And I mean, the school president in high school got us wristbands for our track. 169 00:09:48,670 --> 00:09:50,920 So, like, I could probably do that. 170 00:09:51,190 --> 00:09:52,390 You probably could do that. 171 00:09:52,870 --> 00:09:55,360 It looks like it's profitable, not complex. 172 00:09:55,540 --> 00:09:56,530 Well, then that's good to go. 173 00:09:56,530 --> 00:09:58,000 So we go to the next one. 174 00:09:58,600 --> 00:10:01,210 OK, so here's the other thing. 175 00:10:01,990 --> 00:10:03,370 If we don't stick out. 176 00:10:04,320 --> 00:10:10,230 Look at everybody else you're up to bat against, you're up to bat against all these people, so why 177 00:10:10,230 --> 00:10:14,460 is it like we want to make sure we have this form of differentiation? 178 00:10:14,700 --> 00:10:20,550 OK, because then now, instead of going against everybody, we're just next to everybody. 179 00:10:20,670 --> 00:10:24,060 And it's like, oh, well, hey, I like that one and there's nothing else like it. 180 00:10:24,070 --> 00:10:28,050 So whereas if you're like everybody else, then it's hard. 181 00:10:28,170 --> 00:10:30,840 OK, so this is the form of differentiation. 182 00:10:30,840 --> 00:10:36,830 That's why I said we look for that because we're just next to them and we're quite different. 183 00:10:36,990 --> 00:10:39,230 So that's what we want to do. 184 00:10:39,330 --> 00:10:46,020 So like we said earlier, there was the utility that people are looking for in products and then there's 185 00:10:46,020 --> 00:10:47,250 self-expression. 186 00:10:48,060 --> 00:10:52,110 But make sure you have some form of these and actually really question yourself. 187 00:10:52,470 --> 00:10:54,870 You know, why do people want this? 188 00:10:55,800 --> 00:11:00,860 Let's say you're only going off utility and the market isn't looking for self-expression. 189 00:11:00,870 --> 00:11:07,980 OK, well, do people really want this added utility that you're thinking, OK, then that's the way 190 00:11:07,980 --> 00:11:09,600 that we would process this. 191 00:11:09,930 --> 00:11:11,720 And how do we know that, though? 192 00:11:11,940 --> 00:11:17,280 We by looking at the reviews like we did with the wristbands earlier, it said, you know, we knew 193 00:11:17,280 --> 00:11:19,560 that this was teachers blind because of the reviews. 194 00:11:19,860 --> 00:11:26,650 And then we knew that people already complained about them not being big enough and then breaking. 195 00:11:26,880 --> 00:11:31,230 So that's how we would know that this utility is wanted because the customer said it, not our brain. 196 00:11:31,620 --> 00:11:33,270 That's how we can use data. 197 00:11:34,350 --> 00:11:41,310 To make our decisions, so that's how I would go for utility and self-expression is an easier one because 198 00:11:41,310 --> 00:11:47,580 it's just shown by what people are buying and the tools tell us what people are buying by looking at 199 00:11:47,580 --> 00:11:48,420 the sales amounts. 200 00:11:48,600 --> 00:11:51,600 So that's how we know if self-expression is important. 201 00:11:51,750 --> 00:11:57,750 Now, if we determine that it's utility that's needed, that nobody's offering, go to the next step. 202 00:11:58,050 --> 00:12:01,410 If it's self-expression, that we could go to the next step. 203 00:12:01,560 --> 00:12:07,800 But we want to make sure that we know who's buying it so that we can develop a way that matches what 204 00:12:07,800 --> 00:12:08,580 those people want. 205 00:12:08,610 --> 00:12:14,160 So if these are teachers, you know, start looking into teachers and what people teachers post on blog 206 00:12:14,160 --> 00:12:19,710 posts or, you know, quotes or stuff that teachers are saying so that you could go but develop a better 207 00:12:19,740 --> 00:12:21,190 wristband for teachers. 208 00:12:21,210 --> 00:12:25,080 OK, so that's where this is the art part of self-expression. 209 00:12:25,410 --> 00:12:32,190 But you're using data to make sure that that self-expression is that you can rely on that. 210 00:12:32,190 --> 00:12:37,510 And then also, I'll tell you later how we could really confirm that that self-expression is correct. 211 00:12:37,590 --> 00:12:40,350 And it's just kind of as simple as when, you know who's buying. 212 00:12:40,710 --> 00:12:44,720 You kind of just go show your new ideas to those people and then you show the competitors. 213 00:12:44,730 --> 00:12:49,040 And then if they're like, yeah, I like that better, well, then that's that's about it. 214 00:12:49,040 --> 00:12:50,070 It's not too hard, actually. 215 00:12:50,910 --> 00:12:55,310 Now, once we have determined we have our five ideas, you've got your five ideas. 216 00:12:55,350 --> 00:13:01,230 And now that you've checked off these five ideas and you have the resources to compete and it's not 217 00:13:01,230 --> 00:13:09,330 too complex and you have some added value and utility and self-expression or utility or self-expression 218 00:13:09,330 --> 00:13:11,820 or both, if you get the more you have, the better. 219 00:13:12,030 --> 00:13:14,270 But it's not required to have all of them. 220 00:13:14,670 --> 00:13:19,630 Now you need to look, do you have the ability to source and this isn't as hard as it sounds. 221 00:13:19,950 --> 00:13:22,350 So there's a couple of things to look at. 222 00:13:22,350 --> 00:13:23,940 And the most important one is this. 223 00:13:24,240 --> 00:13:30,210 So this whole reason that we're doing this is we have an idea that we're adding. 224 00:13:31,160 --> 00:13:37,880 Value or we're solving an unsolved need through utility or self-expression, so we have this idea in 225 00:13:37,880 --> 00:13:42,170 our head essentially, is this supplier that we're going to talk to you and I'll show you how to find 226 00:13:42,170 --> 00:13:42,550 them quick. 227 00:13:42,950 --> 00:13:49,040 Do they have the ability to actually make that product in your head and fulfill those things? 228 00:13:49,250 --> 00:13:53,960 If we're looking to make a wristband that's thicker and stronger, can they actually do that? 229 00:13:54,140 --> 00:13:54,970 Well, how do you know that? 230 00:13:55,010 --> 00:13:55,730 Well, you get a sample. 231 00:13:56,210 --> 00:13:57,710 It's not not that hard for that. 232 00:13:57,860 --> 00:14:02,420 But if they can't do that, it all comes down to your product at the end of the day on Amazon. 233 00:14:02,430 --> 00:14:07,490 So we need to make sure that we've done our due diligence to make sure that it makes sense that people 234 00:14:07,490 --> 00:14:08,030 would buy it. 235 00:14:08,270 --> 00:14:14,180 And then the the product actually matches that because you don't want to make false promises. 236 00:14:14,870 --> 00:14:22,580 Then the last ones we kind of want to look out is this are the regulations for doing this so you can 237 00:14:22,580 --> 00:14:28,460 have a great idea to sell a product, but it's going inside of somebody's body like a supplement or 238 00:14:28,460 --> 00:14:33,080 something, and there might be regulations on that or it could be a lighting product. 239 00:14:33,080 --> 00:14:38,330 And wow, it has all this great stuff, but maybe it burns someone's house down or something like that. 240 00:14:38,330 --> 00:14:44,450 So I generally try to avoid things with regulations, but I did go into something with regulations. 241 00:14:44,450 --> 00:14:46,330 So this will keep people out. 242 00:14:46,430 --> 00:14:47,660 It's just a lot more work. 243 00:14:47,670 --> 00:14:52,550 It took me months to go into something with regulations and you really have to make sure you have a 244 00:14:52,550 --> 00:14:53,150 good supplier. 245 00:14:53,180 --> 00:14:54,650 Like I will be straight up with that. 246 00:14:55,010 --> 00:15:02,510 If there is danger, do your work because you don't want to hurt anybody that's hurting somebody to 247 00:15:02,510 --> 00:15:04,910 make money would be a bad choice for all. 248 00:15:05,150 --> 00:15:10,010 So try to find an area where regulations aren't going to hamper or potentially hurt people. 249 00:15:10,460 --> 00:15:12,200 Now, the last one is profitable. 250 00:15:12,200 --> 00:15:19,070 So we determine this doesn't have regulations or if it does, they're our supplier has that. 251 00:15:19,070 --> 00:15:21,290 And it's we're not going on our first attempt. 252 00:15:21,300 --> 00:15:26,810 We are not going after anything that goes in anybody's body or an electrical outlet, OK, or that has 253 00:15:26,810 --> 00:15:27,380 batteries. 254 00:15:27,530 --> 00:15:31,520 Don't go after those right when you're getting started unless you really know what you're doing and 255 00:15:31,520 --> 00:15:33,860 you've been in business for a long time doing something else. 256 00:15:34,520 --> 00:15:39,470 Now go after profitability because we need to make money selling this. 257 00:15:39,830 --> 00:15:45,620 And profitability is easier when we're different. 258 00:15:46,510 --> 00:15:54,310 Because we can charge a higher price when nobody else when there's nothing comparable to us, they're 259 00:15:54,430 --> 00:15:57,430 sometimes like, why do people pay higher for Apple? 260 00:15:57,700 --> 00:16:00,130 Now, Apple is very complex, so don't do that. 261 00:16:00,130 --> 00:16:05,100 But because there's just nothing like it and it has a really good experience anyways. 262 00:16:06,110 --> 00:16:13,190 Go after something that is profitable and so now but you're like Brak, how do you find something that 263 00:16:13,190 --> 00:16:17,630 is profitable and that the supplier can meet our requirements? 264 00:16:17,930 --> 00:16:19,000 Well, I'll show you. 265 00:16:19,010 --> 00:16:20,540 We go to the search engine of products. 266 00:16:20,840 --> 00:16:26,810 Alibaba, if we look up silicone wristbands on Alibaba, sorry, I say kind of weird. 267 00:16:27,050 --> 00:16:30,170 We can get a general idea of the price like we talked about before. 268 00:16:30,600 --> 00:16:33,620 And I mean, so sometimes they'll be like five cents. 269 00:16:33,890 --> 00:16:35,900 Yeah, they just do that to get you to click. 270 00:16:36,200 --> 00:16:41,540 But if you look at the all the prices, you can just start to kind of average them out. 271 00:16:41,660 --> 00:16:43,340 I can tell you how to get the best price. 272 00:16:43,340 --> 00:16:45,590 And we talk about that in the intermediate course. 273 00:16:45,800 --> 00:16:51,900 And we will also tell you in the intermediate course how to make sure that they can meet all your requirements. 274 00:16:51,920 --> 00:16:58,640 We're not going to go over that now, but basically look here and just start to brainstorm and look 275 00:16:58,640 --> 00:17:02,220 at the average prices of what you're looking to get. 276 00:17:02,450 --> 00:17:07,040 And so I would say there's OK, so we have twenty nine to nine. 277 00:17:07,050 --> 00:17:11,660 So it's probably more like 20 cents apiece or here. 278 00:17:11,690 --> 00:17:19,070 That's I mean, that's really cheap that anyways, I can tell you from my personal experience that this 279 00:17:19,070 --> 00:17:25,550 will probably be about 20 cents per wristband when said and done, if you want to get those nice colors 280 00:17:25,550 --> 00:17:32,780 added in, because the cheaper ones all just have one logo and then you'll see you could you could even 281 00:17:32,780 --> 00:17:36,710 get like special like designs made and find different ways to differentiate. 282 00:17:36,720 --> 00:17:43,280 So this person would probably be more likely to offer differentiation because of their photo compared 283 00:17:43,280 --> 00:17:46,400 to the other people who are just offering the simple stuff. 284 00:17:47,900 --> 00:17:48,740 And then, yeah. 285 00:17:49,010 --> 00:17:55,070 So as you're looking around here, you just want to get a general idea of what the price range is and 286 00:17:55,070 --> 00:17:57,140 what options there are here. 287 00:17:57,140 --> 00:18:03,290 And you want to get something that is as close to what you're looking for as possible so that you think 288 00:18:03,500 --> 00:18:06,060 that they could make those changes that you're looking for. 289 00:18:06,110 --> 00:18:10,760 So remember here we're still in this kind of ideation thing. 290 00:18:10,910 --> 00:18:13,760 We're not having to go really deep on one thing. 291 00:18:13,910 --> 00:18:18,560 We're just going high level over everything to make sure that there's no red flags. 292 00:18:18,560 --> 00:18:22,620 And then obviously, before you buy and saw something, you go really deep on everything. 293 00:18:22,620 --> 00:18:24,440 And that's what I do in the intermediate course. 294 00:18:24,650 --> 00:18:32,060 But here, OK, let's just assume it was 20 cents apiece or even twenty five after looking at this just 295 00:18:32,060 --> 00:18:33,050 to be conservative. 296 00:18:33,500 --> 00:18:36,090 Now what you do is you go back to Amazon. 297 00:18:36,110 --> 00:18:42,140 OK, so now what we do to calculate the profitability, go click on one that is like what you want. 298 00:18:42,500 --> 00:18:49,220 And we could go here and we can use the viral launch tool and we'll be able to see some more in-depth 299 00:18:49,220 --> 00:18:50,260 data about it. 300 00:18:50,570 --> 00:18:55,940 Now, just make sure to choose something that is the same size as what you're looking to source, because 301 00:18:55,940 --> 00:19:02,260 Amazon fulfillment fees, which are a big part of this, are all determined on the size of your product. 302 00:19:02,300 --> 00:19:06,710 Now that we're on the product page of something that is the similar size of what we're looking for, 303 00:19:06,710 --> 00:19:09,850 because Amazon charges us by size and weight. 304 00:19:10,250 --> 00:19:13,210 Now, what we'll do is we'll go to the cost calculator, OK? 305 00:19:13,670 --> 00:19:18,170 And now what we could do is here it will tell us the fees. 306 00:19:18,350 --> 00:19:22,220 So referral fee is two dollars and twenty four cents. 307 00:19:22,220 --> 00:19:23,450 So you can't change that. 308 00:19:23,690 --> 00:19:24,740 Amazon fees. 309 00:19:24,890 --> 00:19:27,100 These might change based on our dimensions. 310 00:19:27,110 --> 00:19:30,290 OK, so it's three by one by seven. 311 00:19:30,570 --> 00:19:33,650 Haidt doesn't look like that. 312 00:19:33,660 --> 00:19:36,140 So this is just the basic thing. 313 00:19:36,290 --> 00:19:38,330 So now landed costs, what does that mean? 314 00:19:38,510 --> 00:19:43,490 That means what does it cost to get this product into the Amazon warehouse? 315 00:19:43,670 --> 00:19:46,640 And that's just simply how much does it cost you? 316 00:19:46,640 --> 00:19:48,500 And then what is shipping now? 317 00:19:48,500 --> 00:19:50,150 We can explain shipping later. 318 00:19:50,750 --> 00:19:57,740 But a really easy way to know is, I mean, it's basically free with these like they're so small and 319 00:19:57,740 --> 00:20:04,310 they fit into a bag that it's maybe ten cents apiece, probably less coming from China about that. 320 00:20:04,490 --> 00:20:09,320 But bigger products will cost more and we can give down there. 321 00:20:09,440 --> 00:20:11,870 It's going to be too hard to explain in a video and long. 322 00:20:12,050 --> 00:20:18,230 I'll just give you a nice little tool to calculate the fees and just so you can have a general idea 323 00:20:18,230 --> 00:20:19,070 of what's going to cost. 324 00:20:19,340 --> 00:20:23,600 But this so let's say there are 25 cents apiece and there were six of them. 325 00:20:23,600 --> 00:20:25,130 So, you know. 326 00:20:25,130 --> 00:20:27,290 Twenty five cents times six is dollar fifty. 327 00:20:27,470 --> 00:20:30,950 And then if we added even ten cents shipping, let's go. 328 00:20:31,190 --> 00:20:32,120 Let's go crazy. 329 00:20:32,150 --> 00:20:33,470 Let's go with twenty five cents. 330 00:20:33,470 --> 00:20:34,640 OK, a dollar. 331 00:20:34,640 --> 00:20:35,390 Seventy five. 332 00:20:37,100 --> 00:20:38,090 Well this costs a dollar. 333 00:20:38,090 --> 00:20:42,020 Seventy five are Amazon fees are three dollars and twenty two cents. 334 00:20:42,440 --> 00:20:45,170 OK, and then additionally. 335 00:20:51,440 --> 00:20:51,920 Is it really? 336 00:20:52,100 --> 00:20:57,560 I don't think it's really an inch thick, let's call this half an inch and. 337 00:20:58,550 --> 00:21:03,080 Weight would be zero to anything, doesn't really weigh anything. 338 00:21:04,130 --> 00:21:09,950 Oh, so I was able to write their I just edited the dimensions to be more what I thought. 339 00:21:09,960 --> 00:21:12,380 So you'll actually see that that person's pain. 340 00:21:12,380 --> 00:21:18,560 Eighty two cents too much for every product they sell just based off their packaging. 341 00:21:18,770 --> 00:21:23,630 So you want to make the dimensions as small as possible, but we'll get into that later. 342 00:21:23,660 --> 00:21:25,460 Those are just the little things you can do to tweak. 343 00:21:25,460 --> 00:21:32,810 But it wouldn't matter either way if we were paying because this thing, profit per unit would be eight 344 00:21:32,810 --> 00:21:33,130 dollars. 345 00:21:33,150 --> 00:21:36,910 Fifty four cents, which was right on my calculation. 346 00:21:37,020 --> 00:21:38,390 So it sells for. 347 00:21:39,850 --> 00:21:41,110 Let me find the price here. 348 00:21:43,950 --> 00:21:52,410 So this product sells for 15 dollars and we are able to see that with those costs that it costs, that 349 00:21:52,410 --> 00:21:56,460 we make eight dollars and fifty four cents per product and. 350 00:21:57,920 --> 00:22:03,920 It even helps and tells us the initial amount of units to order, the amount of units that were probably 351 00:22:03,920 --> 00:22:07,520 going to have to do with ads and sell may be cheaper. 352 00:22:07,730 --> 00:22:10,100 We'll get into how to launch products later. 353 00:22:10,400 --> 00:22:14,660 But you you don't need to know how to launch a product until you find one ready to launch. 354 00:22:14,660 --> 00:22:16,250 So don't focus on that. 355 00:22:16,550 --> 00:22:19,910 We're just focusing on can this make money? 356 00:22:20,120 --> 00:22:25,640 OK, and we will need us essentially to do our first order. 357 00:22:27,990 --> 00:22:29,520 We're not going to focus on the first order. 358 00:22:30,240 --> 00:22:36,540 This is profitable, OK, even if we lose 50 cents a piece, this would still be profitable product 359 00:22:36,540 --> 00:22:38,530 to make and not very hard to make. 360 00:22:38,550 --> 00:22:44,700 So that's basically how you could use you could also use a free tool from Amazon called the Amazon profit 361 00:22:44,700 --> 00:22:47,160 or that Amazon revelant revenue calculator. 362 00:22:47,190 --> 00:22:47,520 I don't know. 363 00:22:47,530 --> 00:22:50,970 Anyways, I just always look up for a profit calculator on Google. 364 00:22:51,270 --> 00:22:57,600 OK, also link it down below and it essentially will tell you the fees and what you could expect to 365 00:22:57,600 --> 00:22:59,550 make yourself so. 366 00:22:59,730 --> 00:23:04,800 But I like the viral launch one because it's just built on the page, whereas with the Amazon one, 367 00:23:04,800 --> 00:23:06,420 you're going to have to put in a bunch of info. 368 00:23:06,870 --> 00:23:09,870 But you guys can go check out the free one down there with that link. 369 00:23:10,080 --> 00:23:11,940 If you want to use the Amazon tool, it works. 370 00:23:12,510 --> 00:23:17,880 It doesn't have all the functionality of this, but it will show you how much you will get at the end 371 00:23:17,880 --> 00:23:18,270 of the day. 372 00:23:18,660 --> 00:23:25,740 Now, if your idea passes all these, it's probably something that you should go forward with or to 373 00:23:25,740 --> 00:23:30,000 start analyzing more in-depth and start beating, beating it down. 374 00:23:30,000 --> 00:23:37,170 And if you still can't, then now here's some other things that I briefly look at to do a little bit 375 00:23:37,170 --> 00:23:38,100 more analysis. 376 00:23:38,100 --> 00:23:44,550 But all of the all ideas should go through this initial framework to just get it out of the door right 377 00:23:44,550 --> 00:23:44,820 away. 378 00:23:44,880 --> 00:23:46,290 If it doesn't meet these, don't do it. 379 00:23:46,500 --> 00:23:52,980 OK, is a beginner just this this framework will really be the best way to have success. 380 00:23:53,280 --> 00:23:57,240 You don't want to be in the herd with everybody else and you need to be able to fund it and make it. 381 00:23:57,390 --> 00:24:00,330 And if none of your initial ideas made it through this, that's OK. 382 00:24:00,510 --> 00:24:06,330 It takes time, go back, use tools, use whatever methods you have, start looking at every product 383 00:24:06,330 --> 00:24:10,560 in your daily life and just start running them through this and you'll start to get ones that make it 384 00:24:10,560 --> 00:24:11,060 through this. 385 00:24:11,340 --> 00:24:17,310 Now, once you have that, some other things to take into account, you want to check for seasonality, 386 00:24:17,910 --> 00:24:23,610 like, you know, you don't want to be sourcing and like looking at the sales of mosquito nets in August 387 00:24:23,940 --> 00:24:28,350 and thinking, whoa, this is going to make so much money and buy a bunch and nobody's buying them in 388 00:24:28,350 --> 00:24:31,770 November, December, you know, or a kid swimming pool. 389 00:24:31,980 --> 00:24:35,250 You know that to you want to look at the size with the kids swimming pool. 390 00:24:36,330 --> 00:24:39,000 You probably can't ship this by air because it's to cost a lot. 391 00:24:39,270 --> 00:24:43,560 So you don't want to be doing things that are extremely large because you're going to get indice shipping. 392 00:24:43,980 --> 00:24:46,620 And if you're a beginner, sea shipping is going to be difficult. 393 00:24:46,890 --> 00:24:49,020 And there's a whole lot of other stuff that comes with that. 394 00:24:49,200 --> 00:24:54,690 So we're just going to skip that, try to find something that you could ship by air that is it's not 395 00:24:54,690 --> 00:25:00,270 too big where you can find some way to add value and where you can find somewhere to fill a need that's 396 00:25:00,270 --> 00:25:01,050 not being filled. 397 00:25:02,290 --> 00:25:09,820 The other key is search volume, you want to make sure that you want to make sure that this word that 398 00:25:09,820 --> 00:25:15,190 you're looking for, so let's say you looked up kids hippy pants, you want to make sure that if it 399 00:25:15,190 --> 00:25:20,790 could look like a good idea, everybody's selling a lot and nobody is making kids hippie pants. 400 00:25:21,190 --> 00:25:23,200 Well, if there's only 10 people a month looking it up. 401 00:25:24,160 --> 00:25:30,310 You might think if you didn't know there was 10 people a month looking up kids, hippy pants, you might 402 00:25:30,310 --> 00:25:34,120 try to make those, but you realize nobody's looking for that. 403 00:25:34,120 --> 00:25:36,320 So it's not a good idea like that. 404 00:25:36,400 --> 00:25:41,620 So that's something to make sure that make sure that there is search volume for your keywords and we 405 00:25:41,620 --> 00:25:45,280 get more in depth into search volume and keywords in the intermediate. 406 00:25:45,430 --> 00:25:48,350 But the basic bare minimum, just make sure there is volume. 407 00:25:48,400 --> 00:25:51,250 OK, because if there's no volume you need. 408 00:25:52,200 --> 00:25:52,680 Cancel. 409 00:25:55,000 --> 00:26:01,120 Another thing is sales, distribution or brand affiliation, so it may look like a good eye, it might 410 00:26:01,120 --> 00:26:04,420 look like a good idea to sell Nike. 411 00:26:05,440 --> 00:26:06,950 There's a Nike symbol for you. 412 00:26:07,240 --> 00:26:07,840 All right. 413 00:26:09,260 --> 00:26:12,220 Another actually, you know, this could be a dinosaur, I think. 414 00:26:13,160 --> 00:26:22,550 All right, so you're selling Nike, the Nike dinosaur, and all right, another bad drawing from Brock, 415 00:26:22,550 --> 00:26:28,760 but another bad idea, if you're trying to go and sell Nike, you you don't want to go and try to invent 416 00:26:28,970 --> 00:26:32,440 a new Nike shoe because people are buying because it's Nike. 417 00:26:32,480 --> 00:26:34,010 They're not buying because it's a shoe. 418 00:26:34,250 --> 00:26:36,950 OK, so you need to look at the more overall shoe market. 419 00:26:37,340 --> 00:26:40,310 And another example would be let's call purses. 420 00:26:41,180 --> 00:26:44,060 OK, you could have a great new idea for a purse. 421 00:26:44,060 --> 00:26:47,930 And they're selling for a lot of money, but people are buying because it's coach. 422 00:26:49,950 --> 00:26:51,300 Or Prata. 423 00:26:53,450 --> 00:26:59,060 Purses are a very different market and a lot of people are buying because of brand and not necessarily 424 00:26:59,060 --> 00:27:05,690 functionality, so you don't want to necessarily look at a really high end person and say, oh, I could 425 00:27:05,690 --> 00:27:08,030 offer something that is way better value than that. 426 00:27:08,240 --> 00:27:10,260 And I should people should buy mine. 427 00:27:10,790 --> 00:27:15,290 Yes, they should, but they won't because they're buying this because they want to be cool, you know, 428 00:27:15,290 --> 00:27:16,700 they want to be a guy. 429 00:27:17,120 --> 00:27:18,370 They want to feel or whatever. 430 00:27:18,380 --> 00:27:27,020 There's the added value of Coach and Prada is that you're wearing coach and Prada, that somehow you're 431 00:27:27,020 --> 00:27:31,550 cool and people will be like, wow, she has a coach purse. 432 00:27:31,970 --> 00:27:32,480 All right. 433 00:27:32,720 --> 00:27:35,690 We're not going to be able to do that with a limited budget. 434 00:27:35,690 --> 00:27:40,430 As a beginner, they're not going to be like, wow, he's working for us. 435 00:27:42,740 --> 00:27:44,270 I want to wear those. 436 00:27:44,880 --> 00:27:51,410 OK, so make sure that we've got some form of differentiation other than the allure. 437 00:27:51,560 --> 00:27:58,400 And then also another thing is we want to make sure that the competitors that we're looking at have 438 00:27:58,400 --> 00:28:04,190 a history of selling, that they've not just been on there for five days, that they've been on there 439 00:28:04,190 --> 00:28:07,340 for months, and that there's new sellers in the market. 440 00:28:07,340 --> 00:28:09,320 So this goes back to the sales distribution. 441 00:28:09,770 --> 00:28:15,590 The best way that I could explain it is so let's say somebody is doing I should probably just show you 442 00:28:15,590 --> 00:28:15,950 guys. 443 00:28:16,430 --> 00:28:16,890 All right. 444 00:28:16,910 --> 00:28:22,190 So when we take a look at example, at the motivational wristbands here on viral launch will be able 445 00:28:22,190 --> 00:28:22,880 to see. 446 00:28:23,810 --> 00:28:30,980 That by looking at people, if we're trying to emulate their success, we want to see that in this market, 447 00:28:31,010 --> 00:28:34,080 the sales distribution, are there multiple people winning? 448 00:28:34,700 --> 00:28:36,850 It does look like there are multiple people winning. 449 00:28:37,070 --> 00:28:40,940 It's not just that one person is is winning and nobody else is. 450 00:28:41,180 --> 00:28:42,570 It's evenly distributed. 451 00:28:42,920 --> 00:28:49,880 If we look at this market, people have been selling for a while some of these twenty, sixteen, twenty, 452 00:28:49,880 --> 00:28:50,570 seventeen. 453 00:28:50,990 --> 00:28:58,380 But they're not doing a crazy amount of sales and their sales have been very consistent. 454 00:28:58,700 --> 00:29:05,810 So if you go in one where low reviews and consistent sales, that is good because. 455 00:29:06,850 --> 00:29:13,390 They're consistently selling and there's some form of choice here, so it's easier to go into because 456 00:29:13,930 --> 00:29:18,250 I mean, we just we don't need to get that many sales to be ranking here. 457 00:29:18,520 --> 00:29:24,780 And on top of that, there's there's barely any reviews and it has self-expression. 458 00:29:24,790 --> 00:29:27,370 So this would be somewhere where we could easily go in. 459 00:29:27,610 --> 00:29:35,110 Now, if only this guy was doing 20, 700 right there at the top and everybody else was doing 100 or 460 00:29:35,110 --> 00:29:37,420 200, I would think differently about this market. 461 00:29:37,630 --> 00:29:39,820 But there are other people doing success here. 462 00:29:40,570 --> 00:29:45,900 And, you know, maybe some people are like, this isn't much success, but half of this is profit. 463 00:29:46,060 --> 00:29:52,540 So I would call even five hundred dollars a month profit a success on a product if you build ten of 464 00:29:52,540 --> 00:29:53,860 those that 60 grand a year. 465 00:29:54,700 --> 00:29:56,560 So very doable here. 466 00:29:56,950 --> 00:30:03,610 So a sign that would be frightening would be if the people at the top here had been selling for years 467 00:30:03,610 --> 00:30:09,940 and had thousands of reviews and the only people that were new would enter the market, had only been 468 00:30:09,940 --> 00:30:16,720 there for a week or a month because those people probably are cheating the algorithm and they're probably 469 00:30:16,720 --> 00:30:18,700 not going to stay up there for very long. 470 00:30:18,920 --> 00:30:20,500 But this has low reviews. 471 00:30:20,500 --> 00:30:23,440 It's been selling for a while and it's been selling consistent. 472 00:30:23,620 --> 00:30:28,300 And we could add we could add we could solve unsolved need here. 473 00:30:28,300 --> 00:30:29,320 So this would be good. 474 00:30:29,790 --> 00:30:31,540 OK, all right. 475 00:30:31,550 --> 00:30:36,430 So I said you can cheat the algorithm, you can try to cheat the algorithm. 476 00:30:36,640 --> 00:30:40,150 You may have heard about this concept of doing product launches. 477 00:30:40,810 --> 00:30:45,640 If you're if you're in here to this point, you've probably done your research on Amazon. 478 00:30:45,880 --> 00:30:52,300 And I actually do not think it is smart to do product launches and use in launch services. 479 00:30:52,540 --> 00:30:54,250 Just a quick note on this. 480 00:30:54,470 --> 00:31:02,200 Basically, basically, people will use the algorithm to get a lot of fake sales at ninety nine cents. 481 00:31:04,020 --> 00:31:05,700 Through keyword, so. 482 00:31:07,220 --> 00:31:10,670 People would then put in motivational wristbands. 483 00:31:12,200 --> 00:31:19,040 So people are put in the word motivational wristbands into essentially a juiced link where it's like 484 00:31:19,040 --> 00:31:24,260 Amazon.com, brutal, and then the keyword is equal to. 485 00:31:26,460 --> 00:31:31,590 Ba, ba, ba, and then so it's basically a Jooste link right here that has the keywords built into 486 00:31:31,590 --> 00:31:31,710 it. 487 00:31:31,710 --> 00:31:34,500 It's called like a two step YORO through a brand. 488 00:31:34,630 --> 00:31:43,110 You don't want to do that because people think that you can just go and cheat the algorithm and then 489 00:31:43,110 --> 00:31:45,210 they just say, well, that guy's making so much. 490 00:31:45,360 --> 00:31:50,430 So if I just do what he's doing and then I go and cheat the algorithm, I could take a little bit of 491 00:31:50,430 --> 00:31:51,540 this piece of the pie. 492 00:31:51,570 --> 00:31:51,870 Yeah. 493 00:31:51,870 --> 00:31:53,520 You know, I could get that little sliver. 494 00:31:53,700 --> 00:31:56,700 No, that's why you see everybody fail, all right. 495 00:31:56,700 --> 00:32:00,570 Because they try to copy and they try to think I could just cheat the algorithm. 496 00:32:00,570 --> 00:32:02,190 You're not building a business. 497 00:32:02,190 --> 00:32:04,230 And that's why you see all these failed stories. 498 00:32:04,230 --> 00:32:05,580 Are people calling it a scam? 499 00:32:05,700 --> 00:32:10,350 It's because people are trying to sell you on a dream that it's easy and that, wow, you could just 500 00:32:10,350 --> 00:32:11,850 make this sliver of the pie. 501 00:32:11,970 --> 00:32:17,820 If you just go and you buy my thousand dollar course and you just hack the algorithm and they're just 502 00:32:17,820 --> 00:32:21,360 hacking you, all right, because they're just selling fake dreams. 503 00:32:21,360 --> 00:32:23,010 It does not work like that. 504 00:32:23,700 --> 00:32:26,430 If you are really sophisticated, you have a lot of money. 505 00:32:26,580 --> 00:32:27,900 There are people that do that. 506 00:32:27,900 --> 00:32:28,470 But guess what? 507 00:32:28,470 --> 00:32:29,550 They're screwed long term. 508 00:32:29,640 --> 00:32:30,450 And what are they doing? 509 00:32:30,780 --> 00:32:33,450 They're just like they're not doing anything for the world. 510 00:32:33,450 --> 00:32:35,760 They're not really adding themselves long term. 511 00:32:36,000 --> 00:32:37,260 And it's really complex. 512 00:32:37,260 --> 00:32:42,480 And those people are really stressed and they get caught in their businesses overnight, are destroyed. 513 00:32:42,600 --> 00:32:46,280 And they find out maybe they just made millions of dollars over these years, but they reinvested it 514 00:32:46,280 --> 00:32:49,620 in another bankrupt and all of that because they were just cheating. 515 00:32:49,620 --> 00:32:52,110 Do it the right way and enjoy what you're doing. 516 00:32:52,230 --> 00:32:53,250 That's what I preach. 517 00:32:53,850 --> 00:32:57,750 If you want to go, there's lots of thousand dollar courses out there you go try to hack something. 518 00:32:57,900 --> 00:32:58,920 You will lose a bunch of money. 519 00:32:58,920 --> 00:33:02,880 And then you could say that this is all a scam or you could put in the hard work and think about it 520 00:33:03,120 --> 00:33:03,990 and never give up. 521 00:33:04,350 --> 00:33:05,280 And eventually you make it. 522 00:33:06,210 --> 00:33:12,810 Now that you guys have this framework, I want you guys to post why your ideas didn't make it and give 523 00:33:12,810 --> 00:33:18,120 us very specific examples of why you thought I was a good idea and then why you now it isn't. 524 00:33:18,120 --> 00:33:22,710 So I think that the more people that we get in examples of things and why people don't think they're 525 00:33:22,710 --> 00:33:24,350 good ideas is better. 526 00:33:24,360 --> 00:33:30,060 I mean, I could go on here and give my opinion on these all day, but the more that you guys get down 527 00:33:30,060 --> 00:33:34,830 there and communicate with each other, the learning is just going to really explode there, because 528 00:33:34,830 --> 00:33:36,210 I can only give so many examples. 529 00:33:36,210 --> 00:33:38,810 And it's not like my viewpoint is the only good one. 530 00:33:38,820 --> 00:33:42,180 There's lots of good viewpoints and everybody has good ideas. 531 00:33:42,420 --> 00:33:48,270 And so I think that getting a community and actually conversation around it is the best way to get to 532 00:33:48,270 --> 00:33:48,840 the truth. 533 00:33:49,020 --> 00:33:49,530 All right, you guys. 534 00:33:49,530 --> 00:33:54,630 So another summary, you're going to get used to me doing many summaries, but I like to repeat things 535 00:33:54,630 --> 00:33:55,230 that are important. 536 00:33:55,230 --> 00:33:57,480 And this is the most important part of doing Amazon. 537 00:33:57,480 --> 00:34:03,540 So your videos, your five videos, you comment, you put them through this framework, you comment 538 00:34:03,540 --> 00:34:10,380 down below of why you thought an idea was good and then why didn't work England comment on each other. 539 00:34:10,380 --> 00:34:17,020 So why no, maybe maybe support each other of why it actually would be a good idea or vice versa. 540 00:34:17,790 --> 00:34:24,140 You make sure that you have the resources to compete and it's not too complex, but that you are differentiate 541 00:34:24,150 --> 00:34:26,970 differentiating and solving an unsolved need. 542 00:34:27,600 --> 00:34:32,820 You make sure that you have ability to be profitable and that it's not dangerous. 543 00:34:33,240 --> 00:34:36,180 And then don't worry too much about a supplier being able to fill. 544 00:34:36,180 --> 00:34:40,680 All the needs will go over that in the intermediate course because that is a bit more in-depth. 545 00:34:41,250 --> 00:34:46,560 But that's essentially where you're going to leave your ideas to actually going and taking action and 546 00:34:46,560 --> 00:34:47,340 getting samples. 547 00:34:47,640 --> 00:34:53,820 And then side note, you also want to make sure that it's not seasonal or if it is seasonal is a very 548 00:34:53,820 --> 00:34:54,340 good opportunity. 549 00:34:54,350 --> 00:34:57,720 I mean, I made a lot of money off it, but you just need to take that into account. 550 00:34:58,170 --> 00:34:59,640 Sourcing process is much different. 551 00:34:59,640 --> 00:35:00,090 For that. 552 00:35:00,690 --> 00:35:01,590 You need to plan ahead. 553 00:35:02,100 --> 00:35:04,890 You don't want source something too large to get started and wants to go. 554 00:35:04,890 --> 00:35:07,080 You want that thing to fit. 555 00:35:08,440 --> 00:35:12,910 In an aeroplane, and you want to make sure that there's actually search volume for what you're looking 556 00:35:12,910 --> 00:35:17,590 for so that you're not trying to, you know, differentiate and add value where there's nothing to add, 557 00:35:18,230 --> 00:35:23,880 you want to make sure that there are multiple people winning and that you're not trying to make diving 558 00:35:23,890 --> 00:35:24,900 for food the thing. 559 00:35:25,180 --> 00:35:25,780 All right. 560 00:35:25,780 --> 00:35:28,860 And then that one wasn't nearly as funny as the last one. 561 00:35:28,870 --> 00:35:29,410 That's OK. 562 00:35:30,040 --> 00:35:30,760 Get used to it. 563 00:35:30,760 --> 00:35:32,110 Bad jokes all the time. 564 00:35:32,590 --> 00:35:39,400 And then you want to make sure that people have had success and that it's not just that one brand and 565 00:35:39,550 --> 00:35:43,830 that people have been seeing success in the market for more than a month now. 566 00:35:43,840 --> 00:35:50,530 Once you pass these, you ready to go and check this out if you guys have made it to this point? 567 00:35:50,530 --> 00:35:51,430 Congratulations. 568 00:35:51,430 --> 00:35:56,230 I hope that you have started and looking at ideas and seen the opportunity of Amazon. 569 00:35:56,440 --> 00:36:01,450 Now, the rest of this beginner course is just going to be giving you that mental framework of the rest 570 00:36:01,450 --> 00:36:02,560 of the steps of the process. 571 00:36:02,560 --> 00:36:03,760 You can understand it now. 572 00:36:03,760 --> 00:36:08,290 If you have a product and you're ready to go, you want to go to the intermediate course because there 573 00:36:08,320 --> 00:36:10,670 is more that is involved than this. 574 00:36:10,690 --> 00:36:14,800 This has been explaining the opportunity and my general framework and principles. 575 00:36:14,920 --> 00:36:19,780 However, I am very detailed and I always analyze and I want to give you guys everything so that you 576 00:36:19,780 --> 00:36:25,900 can have the highest chance to have success and then also the limited amount of risk on the lower side. 577 00:36:25,900 --> 00:36:28,960 And those take longer to explain. 578 00:36:29,110 --> 00:36:31,180 And I think that those are really important, though. 579 00:36:31,180 --> 00:36:36,160 So I want to iterate do not go ahead and source something without watching that. 580 00:36:36,250 --> 00:36:39,400 If you do, you do that at your own risk because. 581 00:36:39,730 --> 00:36:41,530 Yeah, just that's what's up. 582 00:36:41,560 --> 00:36:47,380 So I also want to let you guys know that I've recorded this on the 11th of November twenty eighteen. 583 00:36:47,650 --> 00:36:52,900 And we will be updating this and taking out if there's any errors or things that change. 584 00:36:52,900 --> 00:36:55,120 But the best way to do that is to follow my social media. 585 00:36:55,120 --> 00:37:00,370 So if you go to my YouTube, Barrack Johnson on YouTube or if you go to Instagram official Brock Johnson, 586 00:37:00,640 --> 00:37:03,040 that's where you see a lot of the daily updates. 587 00:37:03,040 --> 00:37:09,010 You'll see news and all sorts of other cool stuff about business and in general, not just Amazon, 588 00:37:09,010 --> 00:37:10,180 but business concepts. 589 00:37:10,690 --> 00:37:14,260 That's going to be the best place and that's also the best place to get my attention. 590 00:37:14,260 --> 00:37:17,470 If you have questions, we will be doing live calls on there. 591 00:37:17,470 --> 00:37:21,910 So make sure to go and follow me on there and you'll get the most up to date information. 592 00:37:22,030 --> 00:37:23,590 And if you have questions, leave them there. 593 00:37:23,710 --> 00:37:26,710 And that's where you'll be the most likely to get a response. 594 00:37:26,710 --> 00:37:27,670 And we are doing our best. 595 00:37:27,670 --> 00:37:30,850 If you leave a thoughtful comment, I could tell you that it will get responded to. 596 00:37:31,090 --> 00:37:35,950 If it's like a four sentence question, we get a lot of questions that that might not get answered. 597 00:37:35,950 --> 00:37:42,250 But if you leave a really thoughtful, laid out question, I love to answer those and I will be answering 598 00:37:42,250 --> 00:37:42,460 those. 599 00:37:42,460 --> 00:37:44,740 So I look forward to seeing you guys there. 600 00:37:44,740 --> 00:37:47,500 And I wish you the best of luck and I'm going to give you the rest of the framework. 601 00:37:47,710 --> 00:37:53,440 And then I just want to let you know I will probably be talking differently in the intermediate course 602 00:37:53,680 --> 00:37:57,310 because that's assuming I'll be going a lot more in depth there. 603 00:37:57,580 --> 00:38:00,910 So don't be just expect that that. 604 00:38:02,930 --> 00:38:04,130 If you go to the next course. 605 00:38:05,280 --> 00:38:06,630 I will be going more in depth. 606 00:38:06,660 --> 00:38:12,270 We'll be going really deep, so if you felt that this is too shallow, don't worry, we're going to. 607 00:38:13,140 --> 00:38:13,560 All right. 608 00:38:13,570 --> 00:38:14,240 So thanks you guys. 609 00:38:14,250 --> 00:38:15,200 Make sure to check that out. 610 00:38:15,210 --> 00:38:18,120 And now we're going to go to saucing and beyond. 60920

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