Would you like to inspect the original subtitles? These are the user uploaded subtitles that are being translated:
1
00:00:02,519 --> 00:00:08,960
Catalog upload in Business Manager
2
00:00:08,960 --> 00:00:11,319
In this lesson I will teach
you how to upload the catalog
3
00:00:11,319 --> 00:00:13,079
to the Facebook Business Manager
4
00:00:13,079 --> 00:00:15,640
and configure the
platform to make it ready.
5
00:00:15,640 --> 00:00:18,600
We see it.
6
00:00:18,600 --> 00:00:21,319
To be able to upload our
catalog within Facebook Ads
7
00:00:21,319 --> 00:00:24,879
and the e-commerce Manager
we have to take into account
8
00:00:24,879 --> 00:00:27,079
we have to have the Business Manager.
9
00:00:27,079 --> 00:00:30,879
If you don't have one, search
for Business Manager on Facebook,
10
00:00:30,879 --> 00:00:33,080
you select the first result
11
00:00:33,080 --> 00:00:37,279
and you will have to add your
company page and your advertising account.
12
00:00:37,279 --> 00:00:40,840
Once you have them ready,
you just have to come here,
13
00:00:40,840 --> 00:00:45,720
to this icon, the Business
Manager configuration icon,
14
00:00:45,720 --> 00:00:47,840
and select Commerce Manager.
15
00:00:47,840 --> 00:00:51,880
If you don't see it here,
it's usually all the way down.
16
00:00:51,880 --> 00:00:55,520
We select it and here is a
button that says Add catalog.
17
00:00:55,520 --> 00:00:58,840
We click on it and we
have several options.
18
00:00:58,840 --> 00:01:01,759
In Google we can only
appear with electronic commerce,
19
00:01:01,759 --> 00:01:04,760
however, on Facebook,
we can do dynamic ads
20
00:01:04,760 --> 00:01:08,080
with other sectors, such as
travel, real estate, and these from here.
21
00:01:08,080 --> 00:01:12,239
In our case, we
select Electronic Commerce.
22
00:01:12,239 --> 00:01:13,599
Next.
23
00:01:13,599 --> 00:01:16,279
And here you see that
we can select two options
24
00:01:16,279 --> 00:01:20,000
what is uploading the
information of our products one by one
25
00:01:20,000 --> 00:01:21,919
or in an automated way
26
00:01:21,919 --> 00:01:24,160
or connect it with
another partner platform.
27
00:01:24,160 --> 00:01:26,400
This is where, if we
have a CMS and have purchased
28
00:01:26,400 --> 00:01:30,080
a Shopify, PrestaShop
or WooCommerce module,
29
00:01:30,080 --> 00:01:31,839
we can connect it this way.
30
00:01:31,839 --> 00:01:32,919
However, we,
31
00:01:32,919 --> 00:01:35,279
as we have created
our google spreadsheet,
32
00:01:35,279 --> 00:01:36,839
we will do it from here.
33
00:01:36,839 --> 00:01:39,720
We select the account,
in this case, SantaFixie.
34
00:01:39,720 --> 00:01:46,080
We put the name to it, we
give it to Create, See catalog,
35
00:01:46,080 --> 00:01:48,680
and redirects us to this screen.
36
00:01:48,680 --> 00:01:52,040
Here we just have
to go to Data sources.
37
00:01:52,040 --> 00:01:54,639
Add items.
38
00:01:54,639 --> 00:01:58,480
Surely, these options will sound
familiar to you from previous videos.
39
00:01:58,480 --> 00:02:01,040
We can upload our products one by one,
40
00:02:01,040 --> 00:02:03,000
through a list of data,
41
00:02:03,000 --> 00:02:05,879
which is where we will upload our URL,
42
00:02:05,879 --> 00:02:08,360
the partner
platform we have seen above,
43
00:02:08,360 --> 00:02:11,119
it can also be done from
here, or using the Pixel,
44
00:02:11,119 --> 00:02:12,199
so that Facebook
45
00:02:12,199 --> 00:02:15,720
collect items
directly from your website.
46
00:02:15,720 --> 00:02:17,960
This shape is a
little less controllable,
47
00:02:17,960 --> 00:02:20,520
so I advise you this or the module.
48
00:02:20,520 --> 00:02:24,559
Let's go ahead and
here is Google Sheets.
49
00:02:24,559 --> 00:02:27,639
Perfect, as we
already have one created,
50
00:02:27,639 --> 00:02:29,360
no template required,
51
00:02:29,360 --> 00:02:31,600
that here gives us the
option of having a template,
52
00:02:31,600 --> 00:02:33,440
we are going to give Next.
53
00:02:33,440 --> 00:02:36,720
Here we use the URL of our catalog
54
00:02:36,720 --> 00:02:38,720
and we can schedule updates,
55
00:02:38,720 --> 00:02:41,839
just like we did in
Google's Merchant Center.
56
00:02:41,839 --> 00:02:44,160
For me, every hour is excessive,
57
00:02:44,160 --> 00:02:48,679
since I am not going to
change stock or prices so regularly.
58
00:02:48,679 --> 00:02:52,679
Every day is fine,
weekly seems too much to me.
59
00:02:52,679 --> 00:02:54,960
I select Every day.
60
00:02:54,960 --> 00:02:57,520
I will do it when I
have little traffic,
61
00:02:57,520 --> 00:03:00,360
which is at 05:00, for example.
62
00:03:00,360 --> 00:03:03,360
And here I would select my time zone.
63
00:03:03,360 --> 00:03:05,240
I give Next.
64
00:03:05,240 --> 00:03:07,880
I call it SantaFixie Product Catalog
65
00:03:07,880 --> 00:03:11,199
and I choose the
currency in which I will work
66
00:03:11,199 --> 00:03:13,000
and in which is my catalog.
67
00:03:13,000 --> 00:03:16,240
I give Upload and, while we wait,
68
00:03:16,240 --> 00:03:20,160
it will take a while, depending
on the number of items you have,
69
00:03:20,160 --> 00:03:23,919
I would like to give you a
little advice that, normally,
70
00:03:23,919 --> 00:03:25,919
not usually configured,
71
00:03:25,919 --> 00:03:29,320
but that seems to me
superinteresting and relevant.
72
00:03:29,320 --> 00:03:34,880
If we go to the left menu, to Settings,
73
00:03:34,880 --> 00:03:38,199
if you go to the Catalog part,
74
00:03:38,199 --> 00:03:41,479
You will see that there
is an Image Cropping block.
75
00:03:41,479 --> 00:03:44,679
If I give Edit, you will see
that the one that is default
76
00:03:44,679 --> 00:03:46,360
is the first, however,
77
00:03:46,360 --> 00:03:49,559
you see that the bike
does not look too good.
78
00:03:49,559 --> 00:03:50,919
I find it super relevant
79
00:03:50,919 --> 00:03:53,080
that Facebook and Instagram ads
80
00:03:53,080 --> 00:03:56,639
look their best as
they are supervisory.
81
00:03:56,639 --> 00:03:59,440
Therefore, I always
give Adjust ad image,
82
00:03:59,440 --> 00:04:01,919
because you see that now
the bike can be seen perfectly.
83
00:04:01,919 --> 00:04:05,360
This is a configuration that is
not usually taken into account,
84
00:04:05,360 --> 00:04:07,360
because it's a bit hidden,
85
00:04:07,360 --> 00:04:09,360
However, I find it super interesting,
86
00:04:09,360 --> 00:04:13,039
and I think it should be a
little more visible on the platform.
87
00:04:13,039 --> 00:04:15,839
Once we have finished,
we go to the Data sources,
88
00:04:15,839 --> 00:04:19,760
to see if our products
have been uploaded correctly.
89
00:04:19,760 --> 00:04:23,119
As you can see here, we see
that we have eighteen articles.
90
00:04:23,119 --> 00:04:25,160
However, we only have two approved
91
00:04:25,160 --> 00:04:26,839
and sixteen are rejected.
92
00:04:26,839 --> 00:04:30,359
To see what
happened, click on View report
93
00:04:30,359 --> 00:04:34,839
and it gives us exactly the error
that we have obtained with the upload.
94
00:04:34,839 --> 00:04:38,160
This, as I mentioned
in a previous lesson,
95
00:04:38,160 --> 00:04:39,799
it's because on Facebook
96
00:04:39,799 --> 00:04:41,920
do not say
"in_stock", with the underscore,
97
00:04:41,920 --> 00:04:44,839
rather it has nothing
between the two words.
98
00:04:44,839 --> 00:04:48,839
We just have to go to the feed,
99
00:04:48,839 --> 00:04:52,399
put "in stock", without the space.
100
00:04:52,399 --> 00:04:54,320
And with "out_of_stock", the same.
101
00:04:54,320 --> 00:04:58,320
We have to remove it
and give it a space.
102
00:04:58,320 --> 00:05:02,079
I select everything and
include them. Very well.
103
00:05:02,079 --> 00:05:06,160
We return to the Commerce
Manager and we click Upload.
104
00:05:06,160 --> 00:05:08,839
Here we say Request update now.
105
00:05:08,839 --> 00:05:12,880
Then, it will read the feed
again, with the changes made.
106
00:05:12,880 --> 00:05:15,679
We wait a bit.
107
00:05:15,679 --> 00:05:17,239
And, once it's over,
108
00:05:17,239 --> 00:05:20,160
you will see how all
the approved articles are
109
00:05:20,160 --> 00:05:22,559
and we can now use our feed.
110
00:05:22,559 --> 00:05:25,320
Remember that, to create
Facebook and Instagram campaigns,
111
00:05:25,320 --> 00:05:27,320
we need to have the Pixel connected,
112
00:05:27,320 --> 00:05:30,239
so that conversions can be "tracked".
113
00:05:30,239 --> 00:05:33,079
In Resources I will leave you
a link with all this information
114
00:05:33,079 --> 00:05:36,600
for you to take it into account.
115
00:05:36,600 --> 00:05:40,200
Since you learned how to upload your
catalog in the Facebook Business Manager,
116
00:05:40,200 --> 00:05:41,320
in the next lesson
117
00:05:41,320 --> 00:05:47,959
We will see how to make
groups within this platform.
8864
Can't find what you're looking for?
Get subtitles in any language from opensubtitles.com, and translate them here.