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These are the user uploaded subtitles that are being translated: 1 1 00:00:00,310 --> 00:00:02,030 YouTube is the second biggest search engine 2 2 00:00:02,030 --> 00:00:02,930 in the world. 3 3 00:00:02,930 --> 00:00:05,460 And YouTube is the only gold rush investment opportunity 4 4 00:00:05,460 --> 00:00:08,500 in history where you can create the product, 5 5 00:00:08,500 --> 00:00:11,180 meaning YouTube videos for next to nothing. 6 6 00:00:11,180 --> 00:00:13,470 And it's the only gold rush opportunity in history 7 7 00:00:13,470 --> 00:00:15,610 where you can get access to almost every single customer 8 8 00:00:15,610 --> 00:00:17,370 on the planet for free. 9 9 00:00:17,370 --> 00:00:19,820 In this course, we will teach you everything you need 10 10 00:00:19,820 --> 00:00:23,910 to know to significantly benefit from using YouTube. 11 11 00:00:23,910 --> 00:00:26,665 My name is Chris Haroun, and I teach full-time online. 12 12 00:00:26,665 --> 00:00:28,830 I live in the San Francisco Bay Area, 13 13 00:00:28,830 --> 00:00:31,040 and I promise my students that I will vlog 14 14 00:00:31,040 --> 00:00:33,455 every single day for 10 years. 15 15 00:00:33,455 --> 00:00:37,170 I also hold a free weekly YouTube office hours webcast 16 16 00:00:37,170 --> 00:00:38,500 for my students. 17 17 00:00:38,500 --> 00:00:42,110 And I wanna introduce you to one of my incredible students 18 18 00:00:42,110 --> 00:00:45,270 who I met on my weekly YouTube office hour call 19 19 00:00:45,270 --> 00:00:47,170 named Sacha Stevenson. 20 20 00:00:47,170 --> 00:00:51,040 Sacha has helped me tremendously in making my YouTube videos 21 21 00:00:51,040 --> 00:00:53,530 and YouTube strategy much, much better. 22 22 00:00:53,530 --> 00:00:56,710 And she has an incredibly successful YouTube channel. 23 23 00:00:56,710 --> 00:00:59,790 She actually has more than 100 million views on her channel. 24 24 00:00:59,790 --> 00:01:01,058 Okay, I'm back. 25 25 00:01:01,058 --> 00:01:03,280 My name is Sacha, and this is Indonesia 26 26 00:01:03,280 --> 00:01:04,860 through the eyes of a foreigner. 27 27 00:01:04,860 --> 00:01:08,040 (speaking in foreign language) 28 28 00:01:08,040 --> 00:01:10,255 (audience clapping and cheering) 29 29 00:01:10,255 --> 00:01:11,696 ♪ I just met you ♪ 30 30 00:01:11,696 --> 00:01:13,857 ♪ And this is crazy ♪ 31 31 00:01:13,857 --> 00:01:15,416 ♪ But here's my number ♪ 32 32 00:01:15,416 --> 00:01:18,461 ♪ So, call me maybe ♪ 33 33 00:01:18,461 --> 00:01:21,044 (audience clapping and cheering) 34 34 00:01:21,044 --> 00:01:21,950 Sacha. 35 35 00:01:21,950 --> 00:01:22,783 Thanks, Chris. 36 36 00:01:22,783 --> 00:01:27,710 I'm Sacha, and I've been a full-time YouTubers since 2013. 37 37 00:01:29,470 --> 00:01:31,830 You're the student, you are the customer, 38 38 00:01:31,830 --> 00:01:33,910 and the customer is always right. 39 39 00:01:33,910 --> 00:01:37,670 As such, if there are topics that we have not covered 40 40 00:01:37,670 --> 00:01:40,030 in this comprehensive course that you want us to add, 41 41 00:01:40,030 --> 00:01:41,916 please let us know, and we will work 42 42 00:01:41,916 --> 00:01:42,749 (snaps fingers) 43 43 00:01:42,749 --> 00:01:43,582 around the clock to publish 44 44 00:01:43,582 --> 00:01:45,190 these additional lectures for you. 45 45 00:01:46,120 --> 00:01:49,970 This course covers every topic you need to know 46 46 00:01:49,970 --> 00:01:52,270 to be successful on YouTube. 47 47 00:01:52,270 --> 00:01:54,230 So, how should you take this course? 48 48 00:01:54,230 --> 00:01:57,140 If you're relatively new to making YouTube videos, 49 49 00:01:57,140 --> 00:01:58,940 then we recommend that you just watch 50 50 00:01:58,940 --> 00:02:00,790 the entire course in order. 51 51 00:02:00,790 --> 00:02:02,500 If you're a more advanced YouTuber, 52 52 00:02:02,500 --> 00:02:04,400 then please just watch the lectures 53 53 00:02:04,400 --> 00:02:06,320 that interests you the most. 54 54 00:02:06,320 --> 00:02:08,520 Either way, we recommend downloading 55 55 00:02:08,520 --> 00:02:11,010 your YouTube success journal, which is attached 56 56 00:02:11,010 --> 00:02:13,650 to this current lecture that you're watching. 57 57 00:02:13,650 --> 00:02:16,590 Your YouTube success journal is attached in PDF 58 58 00:02:16,590 --> 00:02:18,930 as well as a Microsoft Word format. 59 59 00:02:18,930 --> 00:02:21,120 And we will tell you exactly when to open 60 60 00:02:21,120 --> 00:02:23,070 your YouTube success journal. 61 61 00:02:23,070 --> 00:02:26,083 So, please open your success journal now if you want to. 62 62 00:02:27,120 --> 00:02:29,390 By looking at the table of contents here, 63 63 00:02:29,390 --> 00:02:32,310 you will see that the success journal is structured 64 64 00:02:32,310 --> 00:02:35,320 in the exact same format as the course. 65 65 00:02:35,320 --> 00:02:39,033 This course has 27 sections and so does the success journal. 66 66 00:02:39,950 --> 00:02:43,730 Now in the appendix of this attached success journal, 67 67 00:02:43,730 --> 00:02:46,850 we also will provide you with a very detailed list 68 68 00:02:46,850 --> 00:02:49,730 of all topics sorted alphabetically 69 69 00:02:49,730 --> 00:02:52,840 in case you wanted to get immediate access to a topic 70 70 00:02:52,840 --> 00:02:55,630 in one of the many lectures in this course. 71 71 00:02:55,630 --> 00:02:59,380 Now we created the appendix as there's more than 200 lessons 72 72 00:02:59,380 --> 00:03:02,400 in the course, and some students only want to learn 73 73 00:03:02,400 --> 00:03:04,560 certain YouTube concepts. 74 74 00:03:04,560 --> 00:03:07,540 Let's talk about the 27 sections of the course 75 75 00:03:07,540 --> 00:03:09,490 and the success journal. 76 76 00:03:09,490 --> 00:03:11,200 Section one of the course 77 77 00:03:11,200 --> 00:03:12,920 is a section you're currently watching 78 78 00:03:12,920 --> 00:03:14,980 called How to Take This Course 79 79 00:03:14,980 --> 00:03:17,420 and Using the Attached YouTube Success Journal 80 80 00:03:17,420 --> 00:03:18,986 and Course Recap. 81 81 00:03:18,986 --> 00:03:22,130 In the first section of your YouTube success journal, 82 82 00:03:22,130 --> 00:03:25,120 you will see a very brief summary of what we will discuss 83 83 00:03:25,120 --> 00:03:27,350 in all sections of the course. 84 84 00:03:27,350 --> 00:03:30,190 Please feel free to skim this summary detail now 85 85 00:03:30,190 --> 00:03:31,540 if you want to. 86 86 00:03:31,540 --> 00:03:33,610 We will of course cover the summary details 87 87 00:03:33,610 --> 00:03:37,268 in much more detail in the course video lectures. 88 88 00:03:37,268 --> 00:03:40,260 In section two, we cover 15 rules 89 89 00:03:40,260 --> 00:03:42,660 on how to make great titles for your videos 90 90 00:03:42,660 --> 00:03:44,100 in a way that is optimized 91 91 00:03:44,100 --> 00:03:45,960 for the certain YouTube search engine. 92 92 00:03:45,960 --> 00:03:48,610 I used to have my own column in Inked magazine. 93 93 00:03:48,610 --> 00:03:50,950 So, I will teach you some journalist tips 94 94 00:03:50,950 --> 00:03:52,123 for you in section two. 95 95 00:03:52,980 --> 00:03:55,440 Moving on to section three where we will introduce 96 96 00:03:55,440 --> 00:03:58,408 making amazing YouTube thumbnail images. 97 97 00:03:58,408 --> 00:04:01,850 In section three, we also discuss 12 rules 98 98 00:04:01,850 --> 00:04:05,383 on what fonts to use on your YouTube thumbnail images. 99 99 00:04:06,290 --> 00:04:09,060 Then in the 10 sections after section three, 100 100 00:04:09,060 --> 00:04:11,660 meaning in sections four through 13, 101 101 00:04:11,660 --> 00:04:15,964 we discuss 10 thumbnail image rules in a lot of detail. 102 102 00:04:15,964 --> 00:04:18,490 And in each of the 10 sections, 103 103 00:04:18,490 --> 00:04:20,370 we start with an introductory lesson 104 104 00:04:20,370 --> 00:04:23,960 on one of the 10 rules, then we have several lessons 105 105 00:04:23,960 --> 00:04:26,930 after the first lessons, which will teach you 106 106 00:04:26,930 --> 00:04:29,060 how to use this up with thumbnail principles 107 107 00:04:29,060 --> 00:04:30,450 taught in that section 108 108 00:04:30,450 --> 00:04:33,850 using several different software products from scratch, 109 109 00:04:33,850 --> 00:04:36,930 including Photoshop, which works on the Windows version 110 110 00:04:36,930 --> 00:04:40,160 of Photoshop and the Mac versions of Photoshop. 111 111 00:04:40,160 --> 00:04:41,840 They are the same product. 112 112 00:04:41,840 --> 00:04:43,990 We also have lectures on using 113 113 00:04:43,990 --> 00:04:46,560 the free image software product called GIMP, 114 114 00:04:46,560 --> 00:04:49,560 which works on Windows and on Macs, 115 115 00:04:49,560 --> 00:04:52,240 and a program on Macs called Pixelmator Pro. 116 116 00:04:52,240 --> 00:04:55,306 And we also discuss using PowerPoints, 117 117 00:04:55,306 --> 00:04:58,546 which of course works on Windows and on Macs. 118 118 00:04:58,546 --> 00:04:59,966 Why PowerPoint? 119 119 00:04:59,966 --> 00:05:01,820 Because it's easy to use, 120 120 00:05:01,820 --> 00:05:04,900 and many people already have this on their computer. 121 121 00:05:04,900 --> 00:05:07,480 Of course, you don't have to watch the lectures 122 122 00:05:07,480 --> 00:05:10,520 on the software products that you're not going to be using. 123 123 00:05:10,520 --> 00:05:12,330 Why are we dedicating a lot of time 124 124 00:05:12,330 --> 00:05:14,400 to making thumbnail images? 125 125 00:05:14,400 --> 00:05:18,550 Because it doesn't matter how amazing your video content is 126 126 00:05:18,550 --> 00:05:21,620 if your cover image and title aren't engaging 127 127 00:05:21,620 --> 00:05:25,430 because people unfortunately do judge a book by its cover. 128 128 00:05:25,430 --> 00:05:29,210 And Sacha gave me great advice on my cover images 129 129 00:05:29,210 --> 00:05:31,370 using a box of cereal analogy. 130 130 00:05:31,370 --> 00:05:32,260 That's right. 131 131 00:05:32,260 --> 00:05:36,130 Imagine your thumbnail image is a box of cereal, 132 132 00:05:36,130 --> 00:05:39,900 and your video is the cereal inside the box. 133 133 00:05:39,900 --> 00:05:43,345 If you put your cereal out there on the store shelf, 134 134 00:05:43,345 --> 00:05:45,290 how is it going to compete 135 135 00:05:45,290 --> 00:05:48,000 against the other boxes of cereal? 136 136 00:05:48,000 --> 00:05:51,430 Your cereal may be the best cereal ever, 137 137 00:05:51,430 --> 00:05:53,910 but unfortunately that doesn't matter 138 138 00:05:53,910 --> 00:05:58,910 unless people decide to pick it up, buy it, and try it out. 139 139 00:05:59,250 --> 00:06:01,710 And they aren't going to pick it up 140 140 00:06:01,710 --> 00:06:04,640 unless your box is attractive. 141 141 00:06:04,640 --> 00:06:07,950 The cereal with the best design in front of the box 142 142 00:06:07,950 --> 00:06:12,550 sells out first, even if it's an inferior cereal. 143 143 00:06:12,550 --> 00:06:15,000 Life ain't always fair, guys. 144 144 00:06:15,000 --> 00:06:18,270 You need a great thumbnail to survive. 145 145 00:06:18,270 --> 00:06:19,340 Thanks, Sacha. 146 146 00:06:19,340 --> 00:06:23,084 Moving on to section 14 where we will discuss what camera, 147 147 00:06:23,084 --> 00:06:28,010 audio, lights, gimbals, and other products to consider using 148 148 00:06:28,010 --> 00:06:31,430 or buying in order to make great videos. 149 149 00:06:31,430 --> 00:06:34,360 And we will explain from scratch in section 14 150 150 00:06:34,360 --> 00:06:36,930 how to use several different types of cameras 151 151 00:06:36,930 --> 00:06:40,350 for your YouTube videos including a mirrorless camera, 152 152 00:06:40,350 --> 00:06:44,080 which is like a DSLR, also higher-end camcorders 153 153 00:06:44,080 --> 00:06:47,990 or cinema cameras, a GoPro, mobile phones, drones, 154 154 00:06:47,990 --> 00:06:49,330 and much more. 155 155 00:06:49,330 --> 00:06:50,620 We will also explain how to use 156 156 00:06:50,620 --> 00:06:53,158 several different types of audio products. 157 157 00:06:53,158 --> 00:06:56,390 We're gonna use lower-end and higher-end products 158 158 00:06:56,390 --> 00:07:00,010 in section 14 depending on your video, audio, lighting, 159 159 00:07:00,010 --> 00:07:01,700 and other preferences. 160 160 00:07:01,700 --> 00:07:04,740 And we wanna expose you to many different camera, 161 161 00:07:04,740 --> 00:07:08,490 audio, and peripheral accessories so that you can decide 162 162 00:07:08,490 --> 00:07:11,230 what product works best for your YouTube needs 163 163 00:07:11,230 --> 00:07:15,330 for students that want to be or currently YouTube vloggers 164 164 00:07:15,330 --> 00:07:18,070 and for students that don't want to vlog 165 165 00:07:18,070 --> 00:07:20,450 but they wanna make YouTube videos for personal 166 166 00:07:20,450 --> 00:07:21,713 or for business use. 167 167 00:07:22,650 --> 00:07:25,300 In section 14, we also show you how to set up 168 168 00:07:25,300 --> 00:07:28,040 a YouTube Live webcast from scratch, 169 169 00:07:28,040 --> 00:07:31,550 which is the same way you would set up a Facebook webcast 170 170 00:07:31,550 --> 00:07:32,593 or a Twitch stream. 171 171 00:07:33,510 --> 00:07:35,560 Now the products that I will show you 172 172 00:07:35,560 --> 00:07:37,410 are the ones that I use to do 173 173 00:07:37,410 --> 00:07:41,010 my weekly free office hours YouTube webcast for my students 174 174 00:07:41,010 --> 00:07:44,130 and my weekly call, or webcast I should say, 175 175 00:07:44,130 --> 00:07:47,030 is every Thursday at eight a.m. San Francisco time. 176 176 00:07:47,030 --> 00:07:49,300 And please feel free to join us 177 177 00:07:49,300 --> 00:07:51,690 and ask us anything you want to 178 178 00:07:51,690 --> 00:07:54,380 related to creating YouTube content 179 179 00:07:54,380 --> 00:07:57,840 including using software products for creating content. 180 180 00:07:57,840 --> 00:08:01,700 And we will answer your questions with live software demos 181 181 00:08:01,700 --> 00:08:04,820 in order to humbly do our best to help you improve 182 182 00:08:04,820 --> 00:08:06,470 your YouTube content or strategy. 183 183 00:08:08,060 --> 00:08:09,550 And along the way, 184 184 00:08:09,550 --> 00:08:12,430 there's gonna be many multiple choice quizzes and exercises 185 185 00:08:12,430 --> 00:08:14,883 to help you benefit a lot from using YouTube. 186 186 00:08:16,030 --> 00:08:19,060 In terms of section 15, we'll explain how to edit 187 187 00:08:19,060 --> 00:08:21,790 your YouTube videos using Final Cut Pro, 188 188 00:08:21,790 --> 00:08:25,110 assuming you have no experience at all with Final Cut Pro. 189 189 00:08:25,110 --> 00:08:27,850 Then in section 16, we show you how to edit videos 190 190 00:08:27,850 --> 00:08:31,110 using Adobe Premiere Pro, which works on Mac 191 191 00:08:31,110 --> 00:08:33,210 as well as Windows-based computers. 192 192 00:08:33,210 --> 00:08:36,450 And then in section 18, we're gonna talk about how to create 193 193 00:08:36,450 --> 00:08:39,000 great content for your YouTube videos. 194 194 00:08:39,000 --> 00:08:42,070 Moving on to section 19, we'll discuss your delivery 195 195 00:08:42,070 --> 00:08:43,830 and your appearance. 196 196 00:08:43,830 --> 00:08:44,930 And then we will discuss 197 197 00:08:44,930 --> 00:08:47,430 how to get more subscribers in section 20. 198 198 00:08:47,430 --> 00:08:50,200 Moving on to section 21, we will discuss 199 199 00:08:50,200 --> 00:08:53,110 how to YouTube search engine or search algorithm 200 200 00:08:53,110 --> 00:08:56,850 or, as some people call it, YouTube robot works, 201 201 00:08:56,850 --> 00:09:01,020 meaning what can you do to get the YouTube search engine 202 202 00:09:01,020 --> 00:09:05,250 to favor your content and your videos over other videos. 203 203 00:09:05,250 --> 00:09:07,900 In section 22, we're gonna talk about running 204 204 00:09:07,900 --> 00:09:11,190 your YouTube business, including topics like contracts, 205 205 00:09:11,190 --> 00:09:12,760 negotiations, et cetera, 206 206 00:09:12,760 --> 00:09:15,100 and how you don't need a lot of money 207 207 00:09:15,100 --> 00:09:17,690 in order to be extraordinarily successful on YouTube. 208 208 00:09:17,690 --> 00:09:20,240 Then in section 23, we're gonna discuss 209 209 00:09:20,240 --> 00:09:23,900 how to stay compliant and follow the rules on YouTube. 210 210 00:09:23,900 --> 00:09:27,270 If you get a few strikes, you can actually lose some 211 211 00:09:27,270 --> 00:09:29,030 or all of your privileges on YouTube, 212 212 00:09:29,030 --> 00:09:31,930 and we really wanna make sure this does not happen to you. 213 213 00:09:33,110 --> 00:09:36,150 Moving on to section 24 where we will discuss 214 214 00:09:36,150 --> 00:09:38,830 how to deal with issues with your videos, 215 215 00:09:38,830 --> 00:09:41,090 meaning how to improve your content 216 216 00:09:41,090 --> 00:09:44,514 so you get more clicks or generate more revenue. 217 217 00:09:44,514 --> 00:09:45,680 And then we will get 218 218 00:09:45,680 --> 00:09:49,850 into the quantitative metrics side of YouTube in section 25 219 219 00:09:49,850 --> 00:09:52,230 where we will discuss YouTube analytics, 220 220 00:09:52,230 --> 00:09:56,740 click-through rates, watch times, CPMs, and other statistics 221 221 00:09:56,740 --> 00:09:59,180 that are crucial for us to monitor. 222 222 00:09:59,180 --> 00:10:02,580 In section 26, we discuss helpful YouTube apps 223 223 00:10:02,580 --> 00:10:05,850 and YouTube website resources and additional topics 224 224 00:10:05,850 --> 00:10:08,893 to help you do exceptionally well with your YouTube channel. 225 225 00:10:09,940 --> 00:10:12,880 Then we will wrap up the course in section 27. 226 226 00:10:12,880 --> 00:10:16,070 And there's either a quiz or an exercise or both 227 227 00:10:16,070 --> 00:10:19,340 at the ends of sections two through 26 228 228 00:10:19,340 --> 00:10:21,190 in order to help you retain the content 229 229 00:10:21,190 --> 00:10:22,610 taught in the course. 230 230 00:10:22,610 --> 00:10:24,630 And there are optional sidenote lectures 231 231 00:10:24,630 --> 00:10:27,690 in all 27 sections of the course. 232 232 00:10:27,690 --> 00:10:30,150 We architected this course 233 233 00:10:30,150 --> 00:10:34,900 so that anyone with any skill level and with any budget 234 234 00:10:34,900 --> 00:10:37,890 can benefit from taking the course. 235 235 00:10:37,890 --> 00:10:42,150 Think of every video that you make as a franchise 236 236 00:10:42,150 --> 00:10:44,860 and as a long-term investment 237 237 00:10:44,860 --> 00:10:46,760 that could potentially make you 238 238 00:10:46,760 --> 00:10:49,570 a lot of money in the long run. 239 239 00:10:49,570 --> 00:10:51,320 You, the student, are the customer, 240 240 00:10:51,320 --> 00:10:53,300 and the customer is always right. 241 241 00:10:53,300 --> 00:10:55,500 So, if there are any YouTube topics 242 242 00:10:55,500 --> 00:10:58,020 that we have not covered in this comprehensive course, 243 243 00:10:58,020 --> 00:10:59,827 please let us know, and we will work 244 244 00:10:59,827 --> 00:11:00,660 (snaps fingers) 245 245 00:11:00,660 --> 00:11:02,840 around the close to add more lectures for you. 246 246 00:11:02,840 --> 00:11:04,790 Thanks a lot for your support, guys. 247 247 00:11:04,790 --> 00:11:05,623 Let's begin. 21991