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My name is Jason, and I'm
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an interaction
designer at Google.
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The goal of a design
sprint is to take
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really complex problems and
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come together with other
people on your team,
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like product managers, engineers,
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and marketing, and try to
solve that problem together.
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You do it over the
course of a week.
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You do multiple
design activities,
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from wireframing and prototyping,
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and then at the end of the
week, test with users.
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It's a really good way to get
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quick feedback and test
those initial hypotheses.
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That's why it's so important to
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bring people with multiple
perspectives together.
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Now, you may bring
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this fresh new
perspective and you may
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have somebody else
with historical
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knowledge on this project.
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But we also are bringing people
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together from product management
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and marketing to bring all of
these unique perspectives.
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I think that this
just proves that
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sprints at their core
are about inclusivity.
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We really want to bring people
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together with
multiple perspectives
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to surface these
multitude of ideas.
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It's always important to
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understand who your
participants are,
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and make sure that this overall
experience is thoughtful.
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You put everyone's needs first.
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I think that it's, in a way,
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a condensed version of
your user experience job.
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Where, right now, when you're
designing a sprint,
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these participants
are your users,
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and it's important to
understand their needs
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and put them first
when designing a sprint.2659
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