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My name is Erika, and I'm
a senior visual designer.
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A visual designer
is someone who uses
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iconography, typography,
color, space,
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and textures in
their products to
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create consistent and
accessible design patterns.
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For example, if you
were to look at an app,
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pretty much anything
you see on the surface,
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the buttons, the
colors, the typography,
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the white space around all of
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those elements is what
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a visual designer would
be responsible for.
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During my last year of college,
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I worked at a web design and
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development agency
where I got a ton of
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experience with
graphic design and
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actually UX design before
I even knew what that was.
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From there, I went
to work at a startup
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called Waze, before
they were acquired by Google.
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There I was hired just as
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a general designer where
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I worked on things
like our website,
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our app, designing little
icons, illustrations, research.
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I was considered a generalist,
and I worked on a lot
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of different design roles.
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From there we were
acquired by Google,
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and so my role became a
little bit more formalized.
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I was technically a UI designer,
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but I still was a
generalist and I worked
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a lot on marketing design,
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the app UX, as
well as a lot of
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web design for things like
dashboards and analytics.
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I branched out to the visual
design path at Google,
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and that's what I've been ever
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since for the last few years.
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As a generalist designer,
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you work on a bunch of
different things from
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interaction design and visual
design to user research.
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This would typically happen
at maybe a startup or
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an agency where you work on
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a variety of different projects,
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and your responsibility depends
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on whatever hat you
need to wear that day.
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Some of the benefits of being
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a generalist designer are
that you can learn a ton,
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and oftentimes this will be in
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like a fast-paced environment,
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you don't really have
time to stop and
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really go deep into
any of these roles,
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rather you just learn
by doing and it's
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a really quick and effective way
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of seeing what all the
possibilities are within UX.
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At bigger companies, there
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are specialist
designers. For instance,
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at Google there are
interaction designers,
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visual designers, UX engineers,
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UX writers, and UX researchers.
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For these roles the
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expectations are a little
bit more clear for you,
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so you'll be evaluated based
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on what work you're doing
specifically within a product.
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A UX writer will be
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responsible for all of
the copy and all of
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the strings throughout
any product you may see.
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They are within their team
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known to be the expert
in their field.
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The benefits of being
a specialist are
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that expectations
are very clear for
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what your role is and
there are a ton of
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resources that you
can continue to
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just develop your expertise.
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What I like about
being a specialist is
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that I know that anyone on
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my team trusts and knows
my work and can come
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to me with any of their
visual design problems.
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Having been both a
generalist and specialist,
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I've really enjoyed both,
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and especially earlier on in
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my career being a generalist,
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it was a really
good way for me to
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ramp up on all things UX.
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I got to work on
such a variety of
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projects and it really
helped me to hone my craft.
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Once I had been in the
UX space for a while,
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I realized that I really was
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more drawn to visual
design challenges,
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and that's what led me along
the visual design path.
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Now being a specialist,
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it feels good to know that you're
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an expert in your field.
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I can definitely see the benefits
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in both being a generalist and
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specialist and maybe more
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so being a generalist when
you're first starting out.6669
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