All language subtitles for 4. Super effective ways to improve your website’s conversion

Do you want to sell something on your website?
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Maybe a digital product like a course, or an e-book,
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or maybe a subscription plan?
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Then this is the right lecture for you.
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I promise you webdesign guidelines in this course,
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but now you even get some guidelines
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to actually improve your website conversion rates,
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on top of that.
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So let's go.
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First, you can offer your visitors a free gift
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in order to build trust,
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instead of trying to sell anything right away.
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A very popular choice is to give away an e-book for free,
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such as this website does.
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If the user likes your book,
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he is more likely to buy anything from you after that.
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Of course, you should have a strong call to action button
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on your website, where you want your users to click.
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But instead of showing it just once,
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you should repeat it in more places on your website.
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The more often the better,
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but obviously without spamming and frustrating the user.
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This website, for example,
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has the same call to action button
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here in the middle of this big image
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and also in the navigation bar.
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And they probably also have it
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on the very bottom of the site.
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Now, assume you have a sign-up form on your website,
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but how good is a sign-up form if nobody sees it?
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That's why so many popular websites
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and blogs use a pop-up box,
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like the one you see on this website.
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All this does is to ask for an email address
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to sign-up for a newsletter.
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And I know these pop-up boxes
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can be quite annoying for the user,
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but they are still so popular
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because they actually convert so well,
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which means that they do work.
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There are many solutions
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that offer you pop-up boxes, like this, for free.
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In your call to action button,
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you need to tell your user
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the benefit of clicking that button.
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This is extremely important.
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This website does a good job doing this.
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Instead of saying something boring like,
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'Click Here' or 'Sign-Up',
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they tell the user he should try the service for free.
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That works much better.
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So always use a word which describes
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the benefit the user will get by clicking a button.
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If you want your user to sign-up for anything,
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don't ask him for more information than you need.
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If you don't need phone numbers, address, or whatever,
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don't ask them for the information.
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The user doesn't want to go through
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too many fields in a form to achieve something.
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So forms with fewer fields definitely convert better.
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Social proof is a great persuasion tactic
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that can really help you increase conversion rates.
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This can be done in form of customer testimonials,
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if you have any,
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or showing that other companies use your product or service.
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And this tactic is so incredibly effective
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because customers are actually more likely to trust others
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than to trust you.
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So use this whenever you can.
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Two very effective techniques that you can use
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is to create urgency and scarcity.
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Urgency is when a buyer feels like they need to act quickly
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and it's used in order to make people
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act now rather than later.
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The Groupon website does this by saying,
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'Hey! This deal has limited time remaining. So buy it now.'
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So you can use words like, 'now', 'hurry',
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'instant', and 'immediately' in your call to action buttons,
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in order to make users act.
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This technique, together with that very big
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and clear call to action button, is extremely effective.
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Now, scarcity is the feeling that a product or service
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is in short supply and about to run out.
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And when there is less of anything,
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we actually tend to value it more.
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So this technique is also used to make the user act
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and buy something now before it runs out.
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Amazon does this quite well by saying, as in this example,
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that there is only one iPhone left in stock.
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So, urgency and scarcity; use them when you can
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and your website will probably convert better.