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These are the user uploaded subtitles that are being translated: 1 1 00:00:01,206 --> 00:00:03,095 Search Engine Optimization 2 2 00:00:03,095 --> 00:00:04,721 is a very hot topic. 3 3 00:00:04,721 --> 00:00:07,362 That's because it's so incredibly important 4 4 00:00:07,362 --> 00:00:10,248 that your website can be found by your users 5 5 00:00:10,248 --> 00:00:13,081 using a search engine like Google. 6 6 00:00:14,306 --> 00:00:16,764 This is, of course, still part of step five 7 7 00:00:16,764 --> 00:00:18,847 of our seven step method. 8 8 00:00:20,116 --> 00:00:23,814 And now, what is Search Engine Optimization? 9 9 00:00:23,814 --> 00:00:27,898 Very simple, basically Search Engine Optimization 10 10 00:00:27,898 --> 00:00:31,839 or CEO is a couple of techniques that improve 11 11 00:00:31,839 --> 00:00:34,298 and promote a website to increase the number 12 12 00:00:34,298 --> 00:00:37,792 of visitors the site receives from search engines. 13 13 00:00:37,792 --> 00:00:41,287 There are many, many aspects to CEO, 14 14 00:00:41,287 --> 00:00:44,903 and in this lecture we will just cover the very basics 15 15 00:00:44,903 --> 00:00:48,986 in order to make our website search engine ready. 16 16 00:00:49,901 --> 00:00:53,864 So first up, let's talk about the meta description tags. 17 17 00:00:53,864 --> 00:00:56,992 This tag is a short description of a website 18 18 00:00:56,992 --> 00:00:59,613 and is normally used to describe a website 19 19 00:00:59,613 --> 00:01:03,436 on the search results page, just as we see here 20 20 00:01:03,436 --> 00:01:05,934 on this Udemy example. 21 21 00:01:05,934 --> 00:01:08,271 This text is not visible to visitors 22 22 00:01:08,271 --> 00:01:10,221 of the webpage itself, 23 23 00:01:10,221 --> 00:01:13,147 but it helps you to advertise for your site, 24 24 00:01:13,147 --> 00:01:17,312 drawing users to your website from the search results. 25 25 00:01:17,312 --> 00:01:20,319 It is, therefore, an extremely important part 26 26 00:01:20,319 --> 00:01:23,529 of search marketing, so we should craft 27 27 00:01:23,529 --> 00:01:26,841 compelling description using important keywords, 28 28 00:01:26,841 --> 00:01:29,924 but with no more than 160 characters. 29 29 00:01:31,444 --> 00:01:35,277 Let's now, of course, do that for our webpage. 30 30 00:01:37,316 --> 00:01:40,566 All right, so nothing easier than that. 31 31 00:01:41,724 --> 00:01:45,161 We just use here the meta tag and then say 32 32 00:01:45,161 --> 00:01:46,578 name description, 33 33 00:01:49,134 --> 00:01:51,934 and then we say our content. 34 34 00:01:51,934 --> 00:01:54,789 Something about Omnifoot, 35 35 00:01:54,789 --> 00:01:56,539 Omnifoot is a premium 36 36 00:01:58,336 --> 00:01:59,419 foot delivery 37 37 00:02:01,862 --> 00:02:03,862 service with the mission 38 38 00:02:06,962 --> 00:02:08,545 to bring affordable 39 39 00:02:10,883 --> 00:02:12,300 and healthy meals 40 40 00:02:14,390 --> 00:02:16,890 to as many people as possible. 41 41 00:02:20,058 --> 00:02:22,891 So something like this, all right? 42 42 00:02:23,776 --> 00:02:26,286 Okay, and since we are talking about tags, 43 43 00:02:26,286 --> 00:02:30,228 we should also include the content type tag. 44 44 00:02:30,228 --> 00:02:33,895 Just like this, you can actually do it here. 45 45 00:02:35,247 --> 00:02:36,080 So, meta, 46 46 00:02:40,927 --> 00:02:43,927 and then charge that, and then udf8. 47 47 00:02:44,839 --> 00:02:48,894 This is just used to declare the character encoding 48 48 00:02:48,894 --> 00:02:51,169 of the website, but it doesn't include the ranking. 49 49 00:02:51,169 --> 00:02:55,134 It has nothing to do with Search Engine Optimization, 50 50 00:02:55,134 --> 00:02:56,820 but it's something that we should include 51 51 00:02:56,820 --> 00:02:58,237 in every website. 52 52 00:03:01,127 --> 00:03:04,127 For the meta description, that's it. 53 53 00:03:06,390 --> 00:03:10,557 Back here, next, we should always write valid HTML code, 54 54 00:03:11,814 --> 00:03:14,578 and valid HTML code is code that follows 55 55 00:03:14,578 --> 00:03:19,271 exactly the official HTML rules and has no bugs. 56 56 00:03:19,271 --> 00:03:22,197 Valid HTML is preferred by Google, 57 57 00:03:22,197 --> 00:03:24,452 it makes websites more likely to work 58 58 00:03:24,452 --> 00:03:26,565 in browsers we haven't tested, 59 59 00:03:26,565 --> 00:03:28,293 it looks more professional, 60 60 00:03:28,293 --> 00:03:30,609 and it's better for accessibility, 61 61 00:03:30,609 --> 00:03:32,864 making it easier for screen readers 62 62 00:03:32,864 --> 00:03:37,171 to read websites to blind users, for instance. 63 63 00:03:37,171 --> 00:03:39,101 There is an official tool for checking 64 64 00:03:39,101 --> 00:03:41,734 if we have valid HTML code, 65 65 00:03:41,734 --> 00:03:44,484 and we're gonna use it right now. 66 66 00:03:46,612 --> 00:03:49,925 In order to do that, we just copy the entire code, 67 67 00:03:49,925 --> 00:03:54,092 so Command or Control + A, and then copied it 68 68 00:03:55,869 --> 00:03:59,993 and this is the website, so Validatorw3, 69 69 00:03:59,993 --> 00:04:03,337 and be used options, so validate by direct input 70 70 00:04:03,337 --> 00:04:07,420 and paste all our code here, and now we check it. 71 71 00:04:09,514 --> 00:04:11,681 It takes it a little time. 72 72 00:04:15,426 --> 00:04:19,144 We have eight errors here in our code, actually. 73 73 00:04:19,144 --> 00:04:22,644 Let's see what those errors are all about. 74 74 00:04:25,626 --> 00:04:26,844 All right, this has something to do with 75 75 00:04:26,844 --> 00:04:29,177 these closing tags, I guess. 76 76 00:04:30,152 --> 00:04:31,819 Let me go back here. 77 77 00:04:33,992 --> 00:04:36,860 All right, so we actually forgot to close 78 78 00:04:36,860 --> 00:04:38,443 this meta tag here. 79 79 00:04:40,903 --> 00:04:42,653 Let's copy that again 80 80 00:04:45,791 --> 00:04:47,985 and delete all of this. 81 81 00:04:47,985 --> 00:04:51,068 Copy and re-validate the whole thing. 82 82 00:04:55,096 --> 00:04:56,802 Now we only have three errors. 83 83 00:04:56,802 --> 00:04:59,200 Much better, right? 84 84 00:04:59,200 --> 00:05:01,232 Let's see what it is. 85 85 00:05:01,232 --> 00:05:04,982 So an Img element must have an alt attribute. 86 86 00:05:05,985 --> 00:05:08,499 OK, can see we have three errors, 87 87 00:05:08,499 --> 00:05:12,666 and that's because we forgot to specify the alt attribute 88 88 00:05:13,619 --> 00:05:16,119 for our three customary metas. 89 89 00:05:18,080 --> 00:05:20,580 Okay, so I'm going to do that. 90 90 00:05:24,714 --> 00:05:28,881 We have it, they're right here, see the alternative text. 91 91 00:05:33,411 --> 00:05:36,161 I'll just say customer one photo. 92 92 00:05:38,998 --> 00:05:41,081 And I'm going to copy it, 93 93 00:05:44,911 --> 00:05:46,078 three and two. 94 94 00:05:50,428 --> 00:05:53,178 So again, and I think that by now 95 95 00:05:55,379 --> 00:05:58,224 we have a validated HTML code. 96 96 00:05:58,224 --> 00:05:59,307 So let's see, 97 97 00:06:05,782 --> 00:06:07,754 all right, very well, this document 98 98 00:06:07,754 --> 00:06:10,587 was successfully checked as HTML5. 99 99 00:06:11,431 --> 00:06:14,275 So, we have now a valid HTML document. 100 100 00:06:14,275 --> 00:06:15,358 Great, right? 101 101 00:06:17,404 --> 00:06:21,061 Now the next thing, content is king, 102 102 00:06:21,061 --> 00:06:23,641 and that means that it's very important 103 103 00:06:23,641 --> 00:06:26,668 that you have great content on your website. 104 104 00:06:26,668 --> 00:06:29,838 Even if your website is on top of the search results, 105 105 00:06:29,838 --> 00:06:31,687 if the content is not great, 106 106 00:06:31,687 --> 00:06:34,226 and your users don't want to read it, 107 107 00:06:34,226 --> 00:06:37,600 then it's worth nothing that you're so high ranked. 108 108 00:06:37,600 --> 00:06:41,175 Also, keep providing new content if you can, 109 109 00:06:41,175 --> 00:06:45,342 so your visitors want to keep coming back for more. 110 110 00:06:47,880 --> 00:06:50,724 The next thing is that you need to place keywords 111 111 00:06:50,724 --> 00:06:53,529 strategically in your content. 112 112 00:06:53,529 --> 00:06:56,697 This is a key to perform well in search rankings, 113 113 00:06:56,697 --> 00:07:00,863 because keywords are what users actually use to find you. 114 114 00:07:00,863 --> 00:07:04,012 But be careful, don't overuse keywords, 115 115 00:07:04,012 --> 00:07:07,527 since search engines consider that as keyword spamming 116 116 00:07:07,527 --> 00:07:09,884 and might penalize you. 117 117 00:07:09,884 --> 00:07:13,379 Use keywords in the title, in the meta description tag, 118 118 00:07:13,379 --> 00:07:15,712 in your headings, and links. 119 119 00:07:17,747 --> 00:07:19,079 And another important thing, 120 120 00:07:19,079 --> 00:07:22,208 is to get other websites to link to you. 121 121 00:07:22,208 --> 00:07:25,093 These links are called backlinks 122 122 00:07:25,093 --> 00:07:29,705 and are like letters of recommendation for your website. 123 123 00:07:29,705 --> 00:07:32,203 Search engines rank websites based partially 124 124 00:07:32,203 --> 00:07:34,827 on the number and the quality 125 125 00:07:34,827 --> 00:07:38,077 of links that point to the site. 126 126 00:07:38,077 --> 00:07:41,633 This is a crucial factor to CEO and therefore, 127 127 00:07:41,633 --> 00:07:43,603 you should have a strategy to increase 128 128 00:07:43,603 --> 00:07:47,770 the quantity and quality of backlinks to your site. 129 129 00:07:49,476 --> 00:07:51,547 There's actually so much more information 130 130 00:07:51,547 --> 00:07:54,717 about CEO out there on the internet. 131 131 00:07:54,717 --> 00:07:56,159 For a quick overview, 132 132 00:07:56,159 --> 00:07:59,512 you can check out the link in a course eBook. 133 133 00:07:59,512 --> 00:08:02,194 We changed some things in our project 134 134 00:08:02,194 --> 00:08:05,404 in this section, so please download the final website 135 135 00:08:05,404 --> 00:08:08,675 from the link in the description of this video. 136 136 00:08:08,675 --> 00:08:11,621 And that's it with optimization. 137 137 00:08:11,621 --> 00:08:13,145 So in the next lecture, 138 138 00:08:13,145 --> 00:08:17,312 let's learn how to launch our website to the internet. 11686