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Modeling refers to using certain inputs and using those inputs to
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predict and forecast how our desired business metric will perform in the future.
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How far out you forecast really depends on the type of company you have.
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Startups usually forecast six months to a year out,
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while most established companies forecast out a few years.
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It can also depend on the metric,
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for example, sales bookings,
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maybe for a few months out.
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Models are continuously updated on an ongoing basis,
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monthly, quarterly, annually, depending on the metric.
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Most businesses forecast the sales bookings and financial statements.
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Typically, businesses forecast all three financial statements,
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profit and loss statement,
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cash flow statement, and balance sheet.
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However, in this lesson,
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we will focus on the profit and loss statement.
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We have provided some website links that go over
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how to forecast the other two financial statements,
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as it requires more specialized knowledge of finance and accounting.
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In the next video, we will go over two approaches to modeling,
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top-down and bottom-up approach. See you in the next video.
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