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Sales metrics borrow some terminology from marketing metrics.
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Sales can not only focus on the end customer such as the consumer,
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but also a company who will likely generate customers.
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In the case of We Card from marketing,
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we have thus far focused on the end consumer,
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and their order as our marketing focus,
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or unit of analysis.
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This type of model is called a business to consumer model or B2C.
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Let's say that we add an additional focus on
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generating sales by reaching out to grocery stores.
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This is where We Card partners with the local grocery stores.
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We can now gain access to
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their customers and the local grocery stores can access a delivery service.
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This type of business model is called a business to business model or B2B.
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So, part of our sales team can focus on the B2B model,
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where each sales rep is trying to create a sales lead.
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A sales lead would be a grocery store interested in partnering with We Card.
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If a grocery stores signs a deal,
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then it becomes a booking or a closed deal.
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We will talk about a sales funnel, next.
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