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In order to acquire new customers,
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customers must step through each step of the funnel.
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Now, let's take a few minutes to talk about optimizing the funnel.
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Optimizing the funnell requires identifying at
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what level of the funnel your customer loss is the greatest.
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So, the business team can target those leakage points.
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In other words, are you losing the most customers at the awareness and interest age,
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or is it when you are converting them into leads?
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If you're losing many of them in the early stages of awareness,
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you need to focus on the types of ads you're creating,
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or the ad platforms you're choosing to reach your potential customers.
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On the other hand, if you're losing many of them at the conversion stage,
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you need to look at your website, or online app.
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It's possible the site is not easy to navigate,
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and that's why not many customers are converting to paid customers.
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So, essentially, you're calculating the conversions,
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or your success rate at getting a potential customer to
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do what you want them to do at each level of the marketing funnel,
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and you compare this number against your impressions.
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Let's look an example in the next video.
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