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These are the user uploaded subtitles that are being translated: 1 00:00:00,700 --> 00:00:03,000 A lot of things can be beautiful. 2 00:00:03,540 --> 00:00:09,969 Landscapes, faces, fine art, or epic architecture; stars in the sky. 3 00:00:10,200 --> 00:00:13,600 Or simply the reflection of the sun on an empty bottle. 4 00:00:13,800 --> 00:00:18,659 Beauty is nothing tangible, it only exists in our heads as a pleasant feeling. 5 00:00:19,390 --> 00:00:25,170 If we have to define it, we perceive something as beautiful if its color, shape, form, or proportion 6 00:00:25,210 --> 00:00:27,689 somehow are appealing or delightful to us. 7 00:00:28,269 --> 00:00:32,600 Beauty is a very human experience that's been with us for millions of years. 8 00:00:32,800 --> 00:00:36,550 Even our first tools were trimmed to a symmetrical shape. 9 00:00:36,550 --> 00:00:44,200 Researchers have tried to find practical reasons why our ancestors invested the time to make their tools look nice, but couldn't really identify any. 10 00:00:44,800 --> 00:00:50,069 It seems that early humans shaped their tools into teardrops, simply because they liked them better that way. 11 00:00:51,430 --> 00:00:54,749 Throughout our history, the definition of beauty has changed a lot. 12 00:00:55,300 --> 00:00:58,230 Ideals have shifted or turned into their opposites. 13 00:00:58,600 --> 00:01:04,400 But beyond individual and contemporary tastes some things have never really gone out of fashion. 14 00:01:04,800 --> 00:01:11,970 The golden ratio, symmetry, or fractal patterns can be found in the art and architecture of cultures from our beginnings, to today. 15 00:01:12,729 --> 00:01:17,700 Humans seem to be in mysterious, inherent agreement about the beauty of certain things. 16 00:01:18,040 --> 00:01:21,509 The patterns that keep coming up are all rooted in nature. 17 00:01:22,000 --> 00:01:26,600 They became part of our biology because they helped our ancestors survive. 18 00:01:32,210 --> 00:01:35,200 Fractal patterns for example, occur all over nature. 19 00:01:35,600 --> 00:01:39,200 In snail shells, flower heads; waves or clouds 20 00:01:39,799 --> 00:01:43,928 Identifying and assessing these things and phenomena correctly used to be vital. 21 00:01:44,420 --> 00:01:50,300 Do those clouds mean rain will come soon? Are these waters safe to swim through? Can I eat this? 22 00:01:51,200 --> 00:01:53,400 Another pervasive thing is symmetry. 23 00:01:53,600 --> 00:01:56,110 In nature it means everything is as it should be 24 00:01:56,450 --> 00:02:00,400 Stems and trees and leaves and blossoms all grow symmetrically 25 00:02:00,600 --> 00:02:04,400 A deer with impressive antlers is probably a source of nutritious meat. 26 00:02:05,000 --> 00:02:07,568 A deformed wheat hair may not be safe to eat. 27 00:02:08,660 --> 00:02:13,029 A symmetrical face is more likely to belong to a healthy and fertile mating partner. 28 00:02:13,760 --> 00:02:19,000 Because symmetry is so common in fauna and flora, it's extremely familiar to our brain. 29 00:02:19,400 --> 00:02:24,600 It helped our ancestors evaluate their environment more easily, and react quickly to danger. 30 00:02:25,300 --> 00:02:28,929 Things that helped us survive activate the reward center in our brain. 31 00:02:29,480 --> 00:02:33,399 recognising signals of safety and nutrition, triggered nice feelings in us. 32 00:02:33,829 --> 00:02:40,000 So our sense of beauty probably evolved from pattern recognition, but it goes way beyond that now. 33 00:02:40,100 --> 00:02:45,300 Humans seem to have evolved an instinct for beauty that is deeply hardwired into us. 34 00:02:45,600 --> 00:02:49,000 It remain even after other processes in our brain stop working. 35 00:02:50,540 --> 00:02:54,000 Alzheimer's patients were asked to rank the beauty of several paintings 36 00:02:54,950 --> 00:02:57,579 Then the experiment was repeated two weeks later 37 00:02:57,950 --> 00:03:03,609 The patients have long since forgotten the paintings, but still ranked the beauty of the paintings in the same order. 38 00:03:04,069 --> 00:03:08,679 One could argue that this doesn't say much. So what if people stick to their personal preferences? 39 00:03:09,680 --> 00:03:14,590 But other research has shown that we have a sort of lowest common denominator when it comes to beauty. 40 00:03:15,170 --> 00:03:19,449 In different experiments, people were asked to distinguish real from fake abstract paintings. 41 00:03:19,790 --> 00:03:27,010 Some were originals by Mondrian and Pollock that were painted based on strict rules like fractal patterns, while the imitations were not. 42 00:03:27,290 --> 00:03:30,200 The majority picked out the original artworks. 43 00:03:30,600 --> 00:03:35,770 This worked for paintings from both artists, even though their arts are very different. 44 00:03:35,770 --> 00:03:43,020 Another experiment also used abstract artworks but, asked people to pick them out among similar paintings made either by children or animals. 45 00:03:43,570 --> 00:03:49,290 Again, the test subjects pointed out the legit paintings whose patterns were carefully planned and not random 46 00:03:49,570 --> 00:03:56,159 So while we have a hard time pinning down what beauty is or what it's based on, we somehow recognize it when we see it 47 00:04:02,800 --> 00:04:06,300 Humans don't navigate nature trying to survive day by day anymore 48 00:04:06,520 --> 00:04:09,630 We left the natural world behind and created our own. 49 00:04:10,000 --> 00:04:15,089 We made the objects that surround us the things we wear and use and look at. 50 00:04:15,519 --> 00:04:20,819 As we spread over the planet and our numbers grew, we shaped a completely man-made environment. 51 00:04:21,070 --> 00:04:27,600 In the process of doing so, we often neglected beauty in favor of functionality cost or efficiency. 52 00:04:28,200 --> 00:04:32,200 We built rows and rows of concrete housing blocks that nobody wants to live in. 53 00:04:32,400 --> 00:04:38,200 We have ugly underground subway stations, shabby public service buildings, and sprawling malls. 54 00:04:38,800 --> 00:04:41,600 One bland, standardized box beside the next. 55 00:04:41,800 --> 00:04:43,600 Humans, don't like monotony. 56 00:04:43,700 --> 00:04:50,459 Eye tracking software has shown that people keep focusing on details and ornaments of architecture while brushing quickly over blank walls 57 00:04:50,860 --> 00:04:54,300 And not only are they no fun to look at, they actually make us miserable. 58 00:04:55,510 --> 00:05:01,500 Experiments with skin sensors showed that looking at vast, dull facades makes us feel bored and uncomfortable. 59 00:05:01,630 --> 00:05:07,409 This kind of boredom has been linked to raised heart rates and stress levels and the opposite seems to be true, too. 60 00:05:07,720 --> 00:05:15,720 Over the last decades more and more studies have found that surroundings that are actually aesthetically pleasing to us can improve our well-being, our behavior, 61 00:05:15,940 --> 00:05:17,700 cognitive function, and mood. 62 00:05:18,200 --> 00:05:22,800 Our bodies and brains react measurably and visibly to everything that surrounds us 63 00:05:23,260 --> 00:05:30,539 Beauty in particular has such a strong impact on our well-being that making useful things beautiful can actually make them better. 64 00:05:31,000 --> 00:05:39,200 In 2017, a hospital examined recovery factors through observation and interviews with patients and found that visual art in their lounge areas 65 00:05:39,800 --> 00:05:42,920 made them more comfortable and happier about their stay in general. 66 00:05:44,220 --> 00:05:48,820 Another study looked at how well patients recovered in a hospital that had two wards. 67 00:05:49,240 --> 00:05:52,800 A very old and rather ugly one, and a newly renovated ward. 68 00:05:53,200 --> 00:05:58,800 To the researchers' surprise, the patients that stayed in the new, renovated environment, needed less pain medication 69 00:05:59,000 --> 00:06:03,200 and were released on average, two days earlier than patients recovering in the old ward. 70 00:06:03,430 --> 00:06:06,509 More beautiful surroundings made them feel better, physically. 71 00:06:07,300 --> 00:06:10,109 Beauty also has an effect on us on a daily basis. 72 00:06:10,200 --> 00:06:12,200 It can improve our general happiness. 73 00:06:13,000 --> 00:06:18,430 A study that looked at the main factors influencing the happiness of adults revealed an unexpected result. 74 00:06:18,430 --> 00:06:25,829 Besides things like good health in a harmonious family life, individual happiness is affected by how beautiful you find the city you live in. 75 00:06:26,469 --> 00:06:29,800 Beauty scored even higher than cleanliness or safety. 76 00:06:30,700 --> 00:06:32,669 So what can we learn from all of this? 77 00:06:33,600 --> 00:06:39,800 We know that we humans have been fine-tuned for millions of years to process visual input and assess our surroundings. 78 00:06:40,060 --> 00:06:47,460 It's just what we're programmed to do and we're starting to learn more about how much beauty as a property is really influencing us. 79 00:06:47,979 --> 00:06:51,500 Beauty meets an inherent need for meaningful information. 80 00:06:51,849 --> 00:06:57,000 Maybe it would be worth giving it more space in this man-made world we have created. 81 00:06:58,959 --> 00:07:06,800 This video was a collaboration with the creative agencies, Sagmeister and Walsh as a contribution to their upcoming beauty exhibition. 82 00:07:06,900 --> 00:07:13,400 The exhibition will be shown at the Mak Vienna from Oct. 23, 2018 - Mar. 31, 2019 83 00:07:13,700 --> 00:07:18,000 and a Mak Frankfurt from May 01, 2019 - Sept. 30, 2019 84 00:07:18,400 --> 00:07:24,600 If you want to learn more about the impact of beauty and see tons of gorgeous installations and multimedia objects, 85 00:07:24,800 --> 00:07:26,600 go check it out! 86 00:07:27,900 --> 00:07:32,200 review: Doğa Poyraz Tahan10021

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