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A lot of things can be beautiful.
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Landscapes, faces, fine art, or epic architecture; stars in the sky.
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Or simply the reflection of the sun on an empty bottle.
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Beauty is nothing tangible, it only exists in our heads as a pleasant feeling.
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If we have to define it, we perceive something as beautiful if its color, shape, form, or proportion
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somehow are appealing or delightful to us.
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Beauty is a very human experience that's been with us for millions of years.
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Even our first tools were trimmed to a symmetrical shape.
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Researchers have tried to find practical reasons why our ancestors invested the time to make their tools look nice, but couldn't really identify any.
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It seems that early humans shaped their tools into teardrops, simply because they liked them better that way.
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Throughout our history, the definition of beauty has changed a lot.
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Ideals have shifted or turned into their opposites.
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But beyond individual and contemporary tastes some things have never really gone out of fashion.
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The golden ratio, symmetry, or fractal patterns can be found in the art and architecture of cultures from our beginnings, to today.
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Humans seem to be in mysterious, inherent agreement about the beauty of certain things.
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The patterns that keep coming up are all rooted in nature.
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They became part of our biology because they helped our ancestors survive.
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Fractal patterns for example, occur all over nature.
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In snail shells, flower heads; waves or clouds
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Identifying and assessing these things and phenomena correctly used to be vital.
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Do those clouds mean rain will come soon? Are these waters safe to swim through? Can I eat this?
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Another pervasive thing is symmetry.
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In nature it means everything is as it should be
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Stems and trees and leaves and blossoms all grow symmetrically
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A deer with impressive antlers is probably a source of nutritious meat.
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A deformed wheat hair may not be safe to eat.
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A symmetrical face is more likely to belong to a healthy and fertile mating partner.
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Because symmetry is so common in fauna and flora, it's extremely familiar to our brain.
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It helped our ancestors evaluate their environment more easily, and react quickly to danger.
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Things that helped us survive activate the reward center in our brain.
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recognising signals of safety and nutrition, triggered nice feelings in us.
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So our sense of beauty probably evolved from pattern recognition, but it goes way beyond that now.
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Humans seem to have evolved an instinct for beauty that is deeply hardwired into us.
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It remain even after other processes in our brain stop working.
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Alzheimer's patients were asked to rank the beauty of several paintings
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Then the experiment was repeated two weeks later
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The patients have long since forgotten the paintings, but still ranked the beauty of the paintings in the same order.
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One could argue that this doesn't say much. So what if people stick to their personal preferences?
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But other research has shown that we have a sort of lowest common denominator when it comes to beauty.
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In different experiments, people were asked to distinguish real from fake abstract paintings.
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Some were originals by Mondrian and Pollock that were painted based on strict rules like fractal patterns, while the imitations were not.
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The majority picked out the original artworks.
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This worked for paintings from both artists, even though their arts are very different.
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Another experiment also used abstract artworks but, asked people to pick them out among similar paintings made either by children or animals.
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Again, the test subjects pointed out the legit paintings whose patterns were carefully planned and not random
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So while we have a hard time pinning down what beauty is or what it's based on, we somehow recognize it when we see it
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Humans don't navigate nature trying to survive day by day anymore
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We left the natural world behind and created our own.
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We made the objects that surround us the things we wear and use and look at.
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As we spread over the planet and our numbers grew, we shaped a completely man-made environment.
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In the process of doing so, we often neglected beauty in favor of functionality cost or efficiency.
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We built rows and rows of concrete housing blocks that nobody wants to live in.
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We have ugly underground subway stations, shabby public service buildings, and sprawling malls.
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One bland, standardized box beside the next.
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Humans, don't like monotony.
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Eye tracking software has shown that people keep focusing on details and ornaments of architecture while brushing quickly over blank walls
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And not only are they no fun to look at, they actually make us miserable.
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Experiments with skin sensors showed that looking at vast, dull facades makes us feel bored and uncomfortable.
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This kind of boredom has been linked to raised heart rates and stress levels and the opposite seems to be true, too.
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Over the last decades more and more studies have found that surroundings that are actually aesthetically pleasing to us can improve our well-being, our behavior,
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cognitive function, and mood.
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Our bodies and brains react measurably and visibly to everything that surrounds us
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Beauty in particular has such a strong impact on our well-being that making useful things beautiful can actually make them better.
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In 2017, a hospital examined recovery factors through observation and interviews with patients and found that visual art in their lounge areas
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made them more comfortable and happier about their stay in general.
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Another study looked at how well patients recovered in a hospital that had two wards.
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A very old and rather ugly one, and a newly renovated ward.
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To the researchers' surprise, the patients that stayed in the new, renovated environment, needed less pain medication
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and were released on average, two days earlier than patients recovering in the old ward.
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More beautiful surroundings made them feel better, physically.
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Beauty also has an effect on us on a daily basis.
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It can improve our general happiness.
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A study that looked at the main factors influencing the happiness of adults revealed an unexpected result.
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Besides things like good health in a harmonious family life, individual happiness is affected by how beautiful you find the city you live in.
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Beauty scored even higher than cleanliness or safety.
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So what can we learn from all of this?
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We know that we humans have been fine-tuned for millions of years to process visual input and assess our surroundings.
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It's just what we're programmed to do and we're starting to learn more about how much beauty as a property is really influencing us.
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Beauty meets an inherent need for meaningful information.
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Maybe it would be worth giving it more space in this man-made world we have created.
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This video was a collaboration with the creative agencies, Sagmeister and Walsh as a contribution to their upcoming beauty exhibition.
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The exhibition will be shown at the Mak Vienna from Oct. 23, 2018 - Mar. 31, 2019
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and a Mak Frankfurt from May 01, 2019 - Sept. 30, 2019
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If you want to learn more about the impact of beauty and see tons of gorgeous installations and multimedia objects,
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go check it out!
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review: Doğa Poyraz Tahan10021
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