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♪
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contact www.SubtitleDB.org today
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The growth of the Internet has
changed small startups to some
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of the most influential
companies in the world.
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Behind these companies are more
often than not young visionary
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entrepreneurs who grew up with
the Internet and now seem best
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positioned to direct the future
of the web.
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Who are these new entrepreneurs
and what drives them?
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A really great founder seems to
be building a groundswell even
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if there is nothing there, and
so he in effect is a magician.
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He creates something from
nothing.
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You are always kind of just on
the edge of your comfort zone
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and everything you are doing is
basically something you are just
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barely qualified for or not
qualified for, it is like
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jumping off a cliff and having
to build your own parachute
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I think an entrepreneur, that is
A difficult one, how do you
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define an entrepreneur. I think
an entrepreneur is a person who
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dares to have a dream that not
that many people have and even
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more importantly dares to chase
it with their money where their
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mouth is and their time and
their career and dares to take
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the risk to going out there to
realize that vision.
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Entrepreneurs are some of the
craziest people you ever meet,
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they are people who have a dream
or an idea, something that keeps
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them awake at night and they get
the opportunity to hopefully
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solve that problem or do
something about it.
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So the best entrepreneurs are
often either solving their own
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problems or solving some huge
things and they can really
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Entrepreneurship at the moment
is kind of like the new smoking,
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it's cool to be creative and it
is cool to be making something
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and I just love that energy.
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Over the last couple of years
the cost of starting
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a web-based startup has
decreased dramatically.
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I think over the last couple
Of years it has changed
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dramatically. If you think back
to the turn of the century,
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two thousand, what you had
was very large companies often
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creating websites like Yahoo,
AOL, these were much bigger
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companies creating new kind of
products on the internet.
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With the crash those went away
but the Internet didn't go away
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and what actually happens was
that new initiative, young
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innovators came along looked
at the web and said we can do
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Ten years ago if you wanted to
start-up a company you got to
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pay a lawyer to tell you weather
you should do a "C" Corp or
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a "LLC". Bam, that is a Google
search, done, free, in like five
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minutes. You know by that time
you would not even gone past the
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lawyer secretary ten years ago.
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It is really interesting to see
What entrepreneurs will look
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like ten years from now. Before
they were managers, maybe little
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engineering but now they are
young tech people and hackers
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Anybody now with a laptop
and a Wi-Fi connection
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can build anything
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Today a lot of people will be
able to start companies who
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never could have before. This
applies specially to younger
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people. They are willing to put
in the long, unpaid hours
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and have nothing to loose.
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As you get older you get certain
ways and certain patterns and
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you recognize them and behave in
certain way but I think that the
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young entrepreneurs see things
differently in a way
that is often
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times refreshing and therefore
groundbreaking.
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One of the great benefits of
starting young in business is
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that you have less to lose than
you know, once you have four
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kids and something where you
have to re-mortgage your house
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in order to finance your
company, that is a bigger risk
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to take then if you come
straight out of university and
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all you kind of have to choose
between is either you take up
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a job or you start a crazy
company to do crazy thing
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I have met kids out here who are
still teenager and starting
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companies and all the way down
to sixteen years old, which is
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pretty crazy when you think
about it.
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Younger people have been
affected by less and they are
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often times more idealistic and
they have bigger dreams and
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bigger vision because they do
not know, necessary,
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It doesn't really matter to me,
I could be fifty for all I care
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because removing the age
element is really what I think,
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what makes the Silicon Valley
area so fascinating. That I know
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so many people that could be
really young or really old,
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they still take you seriously,
they will still listen to you.
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And that is why there is culture
of listening that is so
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conducive to entrepreneurship
which is why this area is so
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valuable to people
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Brian Wong grew up in Vancouver
Canada. At 19 he had raised
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4,3 million dollars in funding
for his company, Kiip, a reward
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network where you play games on
your phone and get real rewards
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through Kiip's network.
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My parents at one point thought
I was addicted to my computer
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and wanted to take it away
from me and I'm glad that
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they ended up not doing that but
I spent, like, eight to ten
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hours a day on my computer this
was at a point when I was very
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addicted to Counter Strike
Source, which is a first person
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shooter game which was extremely
popular when I was young and
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still very much is and I spent
hours and hours playing that
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game to maintain my top of
server status and I was at the
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top of like three servers and
it takes a lot of time
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I spent a lot of time on
Photoshop. I taught my self how
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to design because I figured
it would be pretty fun to learn
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how to do that. I taught myself
through forums and tutorials
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and all that fun stuff. It was
all about wanting to create
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something out of nothing.
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I studied marketing and I also
did a minor in politic science
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I wanted to study something
that was completely unrelated
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to tech, that was in liberal
arts so that I could learn how
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people on the other side of
the table were thinking
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and it was very enlighten. I was
able to learn a lot about
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perspectives around politic
theory and one of the things
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it helped me do was to
understand power structures
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and politics is inherently turn
around power and if I could
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learn how to navigate these
power structures, I could be
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successful in other areas and
so that is what political
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science really made me do
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I started a web design company,
like every other web
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entrepreneur ends up doing at
some point and I called it a
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design consultancy and we
basically charged people to
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make layouts and it was really
me and my buddy, like, hammering
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out code and then sending it off
to someone on a freelance
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website to make it all work and
then send it off to that client
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and charging a lot
of money for it.
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Wasn't work at all. It was just
me spending time, to have fun
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and it happened to pay us well.
We were able to pay most of our
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college tuition from it, that
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was great but other then that,
I didn't think too much of it
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After skipping four grades in
school and finishing college at
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only 18, he decided to move
to San Francisco.
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I realized if I were to do
something meaningful for the
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rest of my life it had to be in
a city that was larger,
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that had more money in it and
more people I could relate to
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and I knew that Silicon Valley
was the place to be, so I'm
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going to go check it out and
see it with my own eyes
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was it really "Nerdtopia", as
they called it, is it actually
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that awesome. So I flew down and
cold emailed just people.
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I figured, you know, what is the
worst thing could happen if I
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email all these people and they
say no, OK great, I was not even
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going to meet with them, in the
first place
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By emailing people in Silicon
Valley Brian managed to get
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meetings with some of the
world's most respected venture
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capitalists and entrepreneurs.
He got a job at a startup named
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Digg, a popular social content
website. Digg had to lay off
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40% of their staff, and after
only a year Brian was fired.
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I had like 2000 dollars left on
my bank account, I was about to
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go bankrupt, bed was like
fifteen hundred, it is not cheap
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to live in the city and I
remember talking to some of
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my friends that I made over the
last few months and I was like
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hey I have got this idea and
they were like, hey I know this
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VC, Adam. And I met with Adam
for coffee and Adam was like,
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well, this is cool, you know,
cool pitch, bla bla bla
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Usually you never hear back from
them ever again but then Adam
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the next day called me and he
said, hey, you want to do
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a partners meeting. I didn't
even know what a partners
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meeting was, at the time, you
know, what is a partners meeting
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And I realized it was a very
important meeting, clearly,
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because that is where they were
making the decision and the week
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after that I had a term sheet
and as a nineteen year old,
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sitting looking down at that
many zeros you are freaking out
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because this is the most amazing
thing you have seen in your
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whole life then I realized it
was my ticket, it was a very
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chance thing, I got very lucky.
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True Ventures's investment made
Brian able to start the company
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he had dreamed about. He was 19
years old at the time which
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makes him the youngest person to
ever receive funding by
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a venture capital firm, beating
founder of Facebook
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Mark Zuckerberg by one year.
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Next 6 months was very clear to
me beyond that I couldn't see
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anything, but I didn't really
care because I knew we had six
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months or less to prove a lot
out so it was just a race
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against time to make things
happen and I was so determined
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to sit down, and be like, I'm
not leaving this room until
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something happens and this is
going to make the world
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a completely different world in
the next few years and you are
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going to help me change that and
people were there to be a part
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of this vision and I couldn't
thank them more, there were lot
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of very early supporters that
believed in this crazy Asian kid
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and his random idea about real
rewards and virtual achievements
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it is like the people who have
supported me, I thank them and
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they are part of their lives
even till this day
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Being an Internet entrepreneur
is hard work. The freedom of
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not having a boss comes with
strings attached.
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Vacations disappear into the
mist of long hours, money
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problems and sleepless nights.
Bootstrapping, the art of
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building a business with little
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or no money, is the most common
way to start a company today.
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Sometimes I get worried about
these young entrepreneurs who
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spend 10 years trying to be the
next Steve Jobs or Mark
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Zuckerberg and they are sitting
in a dark room coding and they
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miss out of the best years of
their lives. You need to
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When I was an entrepreneur and I
think still now, it was, go to
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sleep after a long night of
coding you wake up late usually
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because you just need to sleep.
You drink a lot of soda, eat a
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lot of junk food, you don't
dress necessary that well, I
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didn't dress that well, and you
kind of just work all the time
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and that is your entire life.
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It is always a roller-coaster
ride, you know, every time I
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hang out with one of my
entrepreneur friends, it is
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always like, let's just get it
out of the way, are you on,
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like, are you on a high part of
the cycle or are you down in the
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depths because it is pretty much
going to dictate how the dinner
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or the meeting goes, you know,
a lot of times, people are like:
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we are killing it, we are going
to change the world, and you
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like talk to them tomorrow and
they are like, dude, I don't
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know why I am doing this, I
should have just been a banker.
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This is the most manic
depressive way you can possibly
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live life, right, you are never
having a good day, you are
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either having the best day ever
or you think you're about to die
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I know people who run a startup
who manage to balance things and
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do other stuff in life as well.
I'm not one of those people.
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Alexander Ljung is the CEO and
co-founder of SoundCloud,
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an audio platform that enables
anybody to upload sounds on to
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the web. SoundCloud is one of
the fastest growing companies
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in the music world. The
company's headquarters are in
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Berlin but because of their fast
growth they have opened an
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office in San Francisco so
Alexander splits his time
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between Berlin and Silicon
Valley.
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Alexander grew up in Sweden
and went to the Royal Institute
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of Technology in Stockholm
where he studied
human computer Interaction.
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I didn't have the typical
entrepreneur background of, you
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know, opening up a lemonade
stand and, you know, selling
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magazines to the neighborhood,
but I realized in hindsight like
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that, I was always doing these
intense projects.
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I would come up with an idea and
then, you know, cut out
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everything else in my world and
only focus on that idea so in
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that way I was very
entrepreneurial in terms of
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doing projects and creating
things but it wasn't in business
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sense but I definitely always
had the tendency to go, you
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know, over the top with project
that I was doing, weather it was
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installation of interactive
shoes that made noises or ping
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pong table that you could make
music with or what ever it might
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be so I had a strong drive to
create things, but it wasn't,
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I didn't think of it as business
quality or anything like that.
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00:13:40,519 --> 00:13:43,655
Alexander met his co-founder
Eric Wahlforss, in college when
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00:13:43,657 --> 00:13:47,225
they bonded over being the only
ones using Mac computers.
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00:13:47,227 --> 00:13:49,260
They both had a background in
music and were familiar with the
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00:13:49,262 --> 00:13:52,597
problem of collaborating with
other musicians. They decided to
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create SoundCloud to solve that
problem.
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In the beginning we were really
excited but I think it was, we
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00:13:58,104 --> 00:14:01,506
were more excited about it
because like we wanted this
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00:14:01,508 --> 00:14:04,275
product, and we were like, this
has to exist because then we can
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00:14:04,277 --> 00:14:07,645
do this and we can do that. I
think we were so obsessed with
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00:14:07,647 --> 00:14:10,849
what it would do for us that we
didn't necessarily see the full
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00:14:10,851 --> 00:14:14,452
potential of how big of an
impact we could actually have on
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00:14:14,454 --> 00:14:17,288
the web and the world outside
of it.
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00:14:17,290 --> 00:14:20,859
After graduation in 2007 he and
Eric decided to move away from
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00:14:20,861 --> 00:14:23,494
Stockholm to be able to focus
totally on building of the
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00:14:23,496 --> 00:14:26,798
company. They traveled around
Europe looking for the best
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00:14:26,800 --> 00:14:29,267
place for a tech startup.
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00:14:29,269 --> 00:14:35,173
We went on a trip to London,
Barcelona, Vienna and Berlin
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00:14:35,175 --> 00:14:39,510
Berlin was the last stop, and
the idea was just to feel out
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00:14:39,512 --> 00:14:41,980
the city a little bit and see
if it would be were we wanted to
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00:14:41,982 --> 00:14:45,450
move. We were in Berlin and we
were there for about a day, I
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00:14:45,452 --> 00:14:47,285
think, and we immediately
thought, okay, this is the
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00:14:47,287 --> 00:14:50,321
place. There are so many
creative people here. It's a
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00:14:50,323 --> 00:14:54,459
good tech scene so actually that
same evening when we got back to
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00:14:54,461 --> 00:14:57,695
Stockholm, we were like, you
know what, screw it, we are
250
00:14:57,697 --> 00:15:00,832
moving to Berlin next week. We
took one week, rented out our
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00:15:00,834 --> 00:15:03,468
apartments, packed a big
suitcase and then moved over to
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00:15:03,470 --> 00:15:07,438
Berlin, and the next week we set
up an office at a local café
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00:15:07,440 --> 00:15:10,575
there, and, yeah, it turned out
to be even better than we
254
00:15:10,577 --> 00:15:12,677
thought, so we stayed.
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00:15:13,245 --> 00:15:16,014
You know, a lot of people talk
about bootstrapped startups but
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00:15:16,016 --> 00:15:19,384
that was like, should be in the
dictionary of bootstrap. I mean
257
00:15:19,386 --> 00:15:23,421
we literally, moved over with a
rucksack each and that was it,
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00:15:23,423 --> 00:15:27,225
We were in a café, and then our
next office was a conference
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00:15:27,227 --> 00:15:30,995
room of a friends start-up, I
think we lived there for a
260
00:15:30,997 --> 00:15:36,401
couple of days, then they kicked
us out. We found our own office
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00:15:36,403 --> 00:15:40,438
which was this, almost like an
old abandoned attic, were we
262
00:15:40,440 --> 00:15:44,242
pulled the cable outside the
window to get internet in there.
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00:15:44,244 --> 00:15:48,579
We had five good chairs in
Stockholm, we had gotten them
264
00:15:48,581 --> 00:15:51,849
from another entrepreneur for
free, so those we decided to
265
00:15:51,851 --> 00:15:54,986
bring down from Stockholm to
Berlin, so I think we had a
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00:15:54,988 --> 00:15:58,823
friend who took them in his car
or something, and then we were
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00:15:58,825 --> 00:16:01,159
rolling them around Berlin.
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00:16:02,328 --> 00:16:05,530
The music scene in Berlin is
fantastic so on the weekends we
269
00:16:05,532 --> 00:16:09,334
would be out clubbing at all
these fantastic Berlin clubs,
270
00:16:09,336 --> 00:16:13,271
from Friday until Sunday evening
and then, you know, back on
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00:16:13,273 --> 00:16:16,474
Monday, just like coding, you
know, the whole week through,
272
00:16:16,476 --> 00:16:19,477
and I thing that went on for
like half the year or something
273
00:16:19,479 --> 00:16:22,080
just no break what so ever.
274
00:16:22,082 --> 00:16:25,383
In October 2008 SoundCloud
launched their product after
275
00:16:25,385 --> 00:16:28,553
being in private beta for more
than a year.
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00:16:29,221 --> 00:16:33,524
When we decided to open the site
for the public, we thought, well
277
00:16:33,526 --> 00:16:36,894
we are in Berlin, so the right
way to do that is at a club,
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00:16:36,896 --> 00:16:40,865
so we actually threw a launch
party at a club that our friends
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00:16:40,867 --> 00:16:44,369
have called Picnic. We actually
launched at twelve o'clock at
280
00:16:44,371 --> 00:16:49,907
night at the club, like, we had
Sean, our chief architect was
281
00:16:49,909 --> 00:16:54,012
sitting upstairs in a small room
with a laptop deploying the site
282
00:16:54,014 --> 00:16:56,981
and we were like, Eric and I
were behind the DJ desk
283
00:16:56,983 --> 00:17:01,786
launching the site on the dance
floor and we were just like
284
00:17:01,788 --> 00:17:04,522
okay, it's going to crash, it's
going to crash, but it survived
285
00:17:04,524 --> 00:17:08,493
it survived the whole night and
the morning after, I was a bit
286
00:17:08,495 --> 00:17:11,429
tired but, first thing, when we
woke up, were just like, is the
287
00:17:11,431 --> 00:17:14,432
site online and it was online.
We started seeing, we had
288
00:17:14,434 --> 00:17:17,635
sign-ups through the night and
from there on we were
289
00:17:17,637 --> 00:17:20,805
open and full on.
290
00:17:20,807 --> 00:17:23,908
Alexander drew attention to his
company in a creative way.
291
00:17:23,910 --> 00:17:26,978
It involved a leather jacket
and some spray-paint.
292
00:17:27,413 --> 00:17:30,248
Every time I was doing a talk at
a conference I made sure that I
293
00:17:30,250 --> 00:17:33,985
had some point in the talk were
I could turn around so that
294
00:17:33,987 --> 00:17:38,689
people could see this jacket,
the back of it. It's good, like,
295
00:17:38,691 --> 00:17:41,292
there was pictures of this
jacket, all over the web and
296
00:17:41,294 --> 00:17:43,394
people were talking about it
because it looked kind of cool
297
00:17:43,396 --> 00:17:47,265
and I know so many investors
that remember that jacket so
298
00:17:47,267 --> 00:17:50,701
that was actually a good thing
for us to, you know, to get the
299
00:17:50,703 --> 00:17:54,572
VCs who see tens of new
start-ups every day, to actually
300
00:17:54,574 --> 00:17:58,576
remember ours, and so you know,
a jacket, some spray-paint, and
301
00:17:58,578 --> 00:18:02,613
a cheap H&M jacket, it was
probably, you know, a pretty
302
00:18:02,615 --> 00:18:06,317
good 50 euro marketing
stunt.
303
00:18:07,619 --> 00:18:10,822
SoundCloud now has more than 10
million users and 60 million
304
00:18:10,824 --> 00:18:14,258
dollars in funding. Their users
include such high profile
305
00:18:14,260 --> 00:18:17,895
musicians as Rhianna and
Kylie Minouge.
306
00:18:18,297 --> 00:18:20,198
You know, almost, everybody in
the company, knew about it.
307
00:18:20,200 --> 00:18:24,368
I had this thing that the day
that Björk signs up I'm going to
308
00:18:24,370 --> 00:18:29,240
take the day off, then we are
done and it was probably about
309
00:18:29,242 --> 00:18:36,180
6 months ago that she signed up
in preparation for the new album
310
00:18:36,182 --> 00:18:39,650
and started posting this really
awesome little sound bites where
311
00:18:39,652 --> 00:18:44,222
she was talking about the new
album and that just made my day
312
00:18:44,224 --> 00:18:48,593
and then I was just, okay, I
have to take the day off and ten
313
00:18:48,595 --> 00:18:50,795
minutes later I realized that
the only thing I wanted to do at
314
00:18:50,797 --> 00:18:53,297
my day off was to work, so then
I ended up going back to the
315
00:18:53,299 --> 00:18:56,667
computer and actually ended
up working that day anyway.
316
00:19:02,608 --> 00:19:05,776
To turn an idea into reality the
entrepreneurs often need to meet
317
00:19:05,778 --> 00:19:10,114
additional costs. That's where
the investors enter the picture.
318
00:19:10,116 --> 00:19:12,683
They give the entrepreneurs
funding in exchange for a part
319
00:19:12,685 --> 00:19:15,686
of their company. Venture
capital firms and angel
320
00:19:15,688 --> 00:19:18,456
investors are attracted to
start-ups because of their
321
00:19:18,458 --> 00:19:22,093
potential to grow rapidly
for a limited investment.
322
00:19:26,298 --> 00:19:29,200
Well I think, that angels tend
to be private individuals
323
00:19:29,202 --> 00:19:32,570
people who have probably had
successful businesses themselves
324
00:19:32,572 --> 00:19:35,106
in the past, and now they are
looking to invest some of their
325
00:19:35,108 --> 00:19:38,209
own capital into early stage
companies and they are usually
326
00:19:38,211 --> 00:19:42,480
doing it partly to get a return,
to make some more money but
327
00:19:42,482 --> 00:19:44,982
partly, also because they enjoy
doing it, they see it as a great
328
00:19:44,984 --> 00:19:48,619
way of mentoring and working
with young people in early stage
329
00:19:48,621 --> 00:19:52,423
companies a venture capitalist
is someone who is really doing
330
00:19:52,425 --> 00:19:56,494
that as a job so we have
typically raised money from
331
00:19:56,496 --> 00:20:01,199
bigger funds like pension funds,
like government
and we are doing it,
332
00:20:01,201 --> 00:20:04,268
to basically return money to our
shareholders.
333
00:20:05,604 --> 00:20:09,874
If I'm loaning money to someone,
I kind of want them to succeed,
334
00:20:09,876 --> 00:20:13,778
but mostly I just want them to
pay me back. In the case of
335
00:20:13,780 --> 00:20:17,848
making an investment in a
business, I want them to succeed
336
00:20:17,850 --> 00:20:19,617
really big.
337
00:20:19,619 --> 00:20:23,287
The process of venture capital
is either we find you or you
338
00:20:23,289 --> 00:20:26,490
find us and generally when we
are looking for you, that is a
339
00:20:26,492 --> 00:20:29,860
good thing. When you come to
find us, it is more of a shot in
340
00:20:29,862 --> 00:20:31,462
the dark, fifty-fifty.
341
00:20:31,464 --> 00:20:35,700
First and second time you start
a company, it is very difficult
342
00:20:35,702 --> 00:20:39,770
to get VC money instantly, you
have to know some angels and it
343
00:20:39,772 --> 00:20:43,207
is also a very good education to
have some angels to help you out
344
00:20:43,209 --> 00:20:45,810
who can then take you to the VCs
because if you are just fresh
345
00:20:45,812 --> 00:20:48,179
out of school you do not know
the VCs, you don't even know
346
00:20:48,181 --> 00:20:52,116
what a VC mean, maybe you think
it is a toilet.
347
00:20:52,118 --> 00:20:54,685
You give your pitch and you meet
all these different investors
348
00:20:54,687 --> 00:20:58,623
and visit
the venture capitalists
349
00:20:58,625 --> 00:21:03,294
at their offices down in Menlo
Park. You give maybe a half
350
00:21:03,296 --> 00:21:06,464
hour, forty-five minute pitch
and you talk to bunch of
351
00:21:06,466 --> 00:21:11,168
different investors and after a
series of more meetings then
352
00:21:11,170 --> 00:21:12,837
they decide if they will invest
or not.
353
00:21:12,839 --> 00:21:16,774
We raised about a million
dollars and the feeling until we
354
00:21:16,776 --> 00:21:22,280
finished raising was the feeling
of fear, would any investor buy
355
00:21:22,282 --> 00:21:26,784
into this and would we actually
be able to raise the money.
356
00:21:26,786 --> 00:21:30,788
Jessica Mah is the founder and
CEO of InDinero, a company that
357
00:21:30,790 --> 00:21:33,624
creates software to help small
businesses better track and
358
00:21:33,626 --> 00:21:38,062
manage their finances. Jessica
has been building businesses
359
00:21:38,064 --> 00:21:41,098
since she was 12 years old. She
finished high school when she
360
00:21:41,100 --> 00:21:44,402
was 15 and at 20 she had raised
over a million dollars for her
361
00:21:44,404 --> 00:21:49,440
own startup. I was pretty bored
in school when I was young, so I
362
00:21:49,442 --> 00:21:54,078
was always trying to find a way
to make more money on my own so
363
00:21:54,080 --> 00:21:56,914
I was doing stupid stuff like
lemonade stands or going to
364
00:21:56,916 --> 00:22:00,584
neighbor houses to try to rake
their leaves or anything to make
365
00:22:00,586 --> 00:22:04,722
my own money. I got my first
computer when I was in third or
366
00:22:04,724 --> 00:22:09,193
four grade and I started
programming when I was, I think,
367
00:22:09,195 --> 00:22:13,597
thirteen years old
and just really wanted
to make my own game and
368
00:22:13,599 --> 00:22:17,568
websites so I picked up some
books from the local book store
369
00:22:17,570 --> 00:22:19,403
and did that in my spare time.
370
00:22:19,405 --> 00:22:23,307
My mom is an entrepreneur so she
told me, why not take your
371
00:22:23,309 --> 00:22:26,243
programming skills and make a
business out of it and that is
372
00:22:26,245 --> 00:22:29,647
when I first started thinking
about building my own company
373
00:22:32,084 --> 00:22:34,418
when I was working on my first
company when I was thirteen I
374
00:22:34,420 --> 00:22:37,722
had at least a few hundred
customers and all of them were
375
00:22:37,724 --> 00:22:42,793
paying me recurring revenue
every single month. I was
376
00:22:42,795 --> 00:22:47,465
selling stuff on eBay and I was
selling my programming services.
377
00:22:47,467 --> 00:22:51,902
I made some money, I didn't make
big money but enough. I was
378
00:22:51,904 --> 00:22:55,906
making like high five digits.
379
00:22:57,809 --> 00:23:00,711
Jessica went to Berkeley where
she studied computer science,
380
00:23:00,713 --> 00:23:03,581
there she met her co-founder
Andy Su.
381
00:23:03,583 --> 00:23:06,484
At first we were just doing
homework with each other but
382
00:23:06,486 --> 00:23:09,186
after we do our homework we
thought why don't we do other
383
00:23:09,188 --> 00:23:11,722
fun things, when we are not
doing our homework so we started
384
00:23:11,724 --> 00:23:15,826
brainstorming startup ideas and
just programming project ideas
385
00:23:15,828 --> 00:23:19,196
and we started building stuff in
our spare time and then that
386
00:23:19,198 --> 00:23:23,768
ultimately led way to us wanting
to build a real company together
387
00:23:23,770 --> 00:23:26,103
In college Jessica and Andy
started to build what was to
388
00:23:26,105 --> 00:23:29,707
become InDinero. She and her
team lived together in a small
389
00:23:29,709 --> 00:23:31,609
apartment in Silicon Valley.
390
00:23:31,611 --> 00:23:34,845
I thought it was so much fun to
live in an apartment with my
391
00:23:34,847 --> 00:23:40,251
co-founder and with our early
team because you are just. You
392
00:23:40,253 --> 00:23:42,787
are literally eating and
sleeping and breathing your
393
00:23:42,789 --> 00:23:47,291
startup 24-7, when you do that
and it was just a few of us in a
394
00:23:47,293 --> 00:23:50,694
small tiny room, the living room
and we got our computers there
395
00:23:50,696 --> 00:23:53,898
and just wake up, roll out of
bed and build our startup and
396
00:23:53,900 --> 00:23:56,867
then we cooked meals and then
just went back to working again.
397
00:23:56,869 --> 00:24:01,439
It was a lot of fun. The first
version of InDinero was really
398
00:24:01,441 --> 00:24:06,310
bad it was just my co-founder,
Andy and I, going to a hackathon
399
00:24:06,312 --> 00:24:11,982
and we had a weekend to build a
project and present it to about
400
00:24:11,984 --> 00:24:15,653
a hundred people. We didn't
really care about product
401
00:24:15,655 --> 00:24:18,055
quality or anything. We just
programmed all weekend
402
00:24:18,057 --> 00:24:20,691
long to build it.
403
00:24:20,693 --> 00:24:24,862
InDinero launched in 2009. She
and her team needed more money
404
00:24:24,864 --> 00:24:27,898
to build the product. She
initially set out to raise 500
405
00:24:27,900 --> 00:24:31,001
thousand dollars for the company
but received so much interest
406
00:24:31,003 --> 00:24:34,071
that she eventually had to turn
investors away.
407
00:24:34,573 --> 00:24:38,442
Our launch went really well and
I think it went well because we
408
00:24:38,444 --> 00:24:41,846
took our time to build our
product and we didn't just
409
00:24:41,848 --> 00:24:46,650
launch it when we felt ready but
we knew we were ready because we
410
00:24:46,652 --> 00:24:50,888
demoed it with dozens of
entrepreneurs.
We saw them sign-up
411
00:24:50,890 --> 00:24:53,691
and we knew which common
problems they had so we knew
412
00:24:53,693 --> 00:24:56,527
that it was ready for the public
413
00:24:56,529 --> 00:25:01,398
and then people started offering
checks and it all rolled in and
414
00:25:01,400 --> 00:25:05,870
then it was the feeling of
optimism and excitement and
415
00:25:05,872 --> 00:25:09,707
finally when we had all the
money we decided to spend it
416
00:25:09,709 --> 00:25:12,476
really slowly. We didn't just
spend it over night on random
417
00:25:12,478 --> 00:25:16,480
stuff. We were really cautious
about it because, I had never
418
00:25:16,482 --> 00:25:19,583
seen that much money in my life
and all though it not that much
419
00:25:19,585 --> 00:25:23,521
for a company it was a lot for
Andy and I.
420
00:25:23,523 --> 00:25:27,892
I think about the business
almost all the time I try to not
421
00:25:27,894 --> 00:25:31,862
think about on Saturday but
every other day, I think that if
422
00:25:31,864 --> 00:25:36,467
you are not thinking about your
startup then you are not doing a
423
00:25:36,469 --> 00:25:41,038
good enough a job if you are
the founder at least. Because
424
00:25:41,040 --> 00:25:43,007
you are going to come up with
your best ideas at the most
425
00:25:43,009 --> 00:25:45,409
random moments, when you are
driving in your car or thinking
426
00:25:45,411 --> 00:25:50,414
in the shower or just walking
to work and so I think you have
427
00:25:50,416 --> 00:25:54,885
to think about it all the time.
The Lifestyle is hectic, you
428
00:25:54,887 --> 00:26:00,324
have to be working long hours
and you have to be enjoying that
429
00:26:07,532 --> 00:26:10,200
So why are they doing this? Is
it about walking away with
430
00:26:10,202 --> 00:26:13,604
millions of dollars? Or is the
ultimate goal having satisfied
431
00:26:13,606 --> 00:26:16,340
users and a good product?
432
00:26:20,512 --> 00:26:24,915
I was supposed to be unemployed
I was supposed to have no money
433
00:26:24,917 --> 00:26:28,419
And here I am, I'm able to eat,
sleep, live under a roof and
434
00:26:28,421 --> 00:26:34,458
have an office. It is already
amazing for me so I could live
435
00:26:34,460 --> 00:26:37,227
on sustenance, right, and I
couldn't care less.
436
00:26:37,229 --> 00:26:40,097
I think a lot of people, jumps
out of them, how wealthy some
437
00:26:40,099 --> 00:26:43,968
tech entrepreneurs get. Look at
Bill Gates or Larry and Sergei,
438
00:26:43,970 --> 00:26:46,670
in Oracle, or, you know, Steve
Jobs and Mark Zuckerberg and you
439
00:26:46,672 --> 00:26:49,640
think, it is all about the money
but if you ask them, it is
440
00:26:49,642 --> 00:26:52,443
really not. If you talk to those
guys who are entrepreneurs,
441
00:26:52,445 --> 00:26:54,979
they are not in it to make big
money and it turns out, if you
442
00:26:54,981 --> 00:26:56,313
think about how much you are
going to make of money, you
443
00:26:56,315 --> 00:26:59,917
might make money, but it is not
really a good indicator. So I
444
00:26:59,919 --> 00:27:02,987
think the primary motivation
really is that the best
445
00:27:02,989 --> 00:27:04,622
entrepreneurs try to change
the world.
446
00:27:04,624 --> 00:27:07,057
I think that it is always very
different and I think it is
447
00:27:07,059 --> 00:27:09,793
sometime very personal too what
drives them. I think we have
448
00:27:09,795 --> 00:27:15,099
certain entrepreneurs that
really want to change the world
449
00:27:15,101 --> 00:27:19,470
others just realize that this is
incredible way to build a lot of
450
00:27:19,472 --> 00:27:23,040
wealth, and others are really
just passionate about their
451
00:27:23,042 --> 00:27:26,677
product and are really not
thinking about the business
452
00:27:26,679 --> 00:27:29,179
itself. I think too many
entrepreneurs are in it for the
453
00:27:29,181 --> 00:27:31,515
wrong reasons. I think they are
in it for the money, for the
454
00:27:31,517 --> 00:27:36,053
fame, for the glory, and a lot
of them are going to say they
455
00:27:36,055 --> 00:27:40,724
are not in it for any of that
but they are just cheating
456
00:27:40,726 --> 00:27:45,729
themselves. The first time
entrepreneurs when they first
457
00:27:45,731 --> 00:27:51,035
get funded they at first are
really thrilled that they got
458
00:27:51,037 --> 00:27:55,039
funded and then the weight of
the money is on their shoulders
459
00:27:55,041 --> 00:27:59,276
and they say, ohh wow, we really
got to do this and we are going
460
00:27:59,278 --> 00:28:03,881
to make sure it works because
we have now raised money from
461
00:28:03,883 --> 00:28:06,050
somebody else, from other
people.
462
00:28:06,052 --> 00:28:09,420
I think that a lot of
entrepreneurs are spending their
463
00:28:09,422 --> 00:28:12,122
twenties working all the time
because,
there are a few different
464
00:28:12,124 --> 00:28:17,428
reasons. One, a lot of them see
the opportunity for fame and
465
00:28:17,430 --> 00:28:22,833
success and more than that,
the best ones just really have
466
00:28:22,835 --> 00:28:26,303
these great ideas and realize
they can do something right now,
467
00:28:26,305 --> 00:28:29,807
it's cheap to do it, you can
just come up here and do
468
00:28:29,809 --> 00:28:33,477
something and potentially really
alter the way the world works.
469
00:28:33,479 --> 00:28:35,679
I'm not building software to
build a business and make
470
00:28:35,681 --> 00:28:38,682
a ton of money and get
rich of it.
471
00:28:40,318 --> 00:28:44,588
Leah Culver is the CEO and
co-founder of Grove, a real-time
472
00:28:44,590 --> 00:28:48,025
group chat service for teams.
She started her first company in
473
00:28:48,027 --> 00:28:52,629
2007, when she co-founded a
social network site named Pownce
474
00:28:52,631 --> 00:28:54,431
which a year later got her
selected as one of the
475
00:28:54,433 --> 00:28:58,135
"Most Influential Women in
Web" by Fast Company.
476
00:29:01,473 --> 00:29:05,209
So I first became interested in
programming and sort of doing
477
00:29:05,211 --> 00:29:10,914
little bit more with computers,
when I was about fifteen, it was
478
00:29:10,916 --> 00:29:14,451
kind of trendy at the time to
make your own webpages and
479
00:29:14,453 --> 00:29:19,089
everyone wanted to have their
own homepage so I got one of
480
00:29:19,091 --> 00:29:22,693
these free Angelfire, GeoCity
homepages and started to
481
00:29:22,695 --> 00:29:27,064
learn HTML. I wasn't quite sure
that that was I wanted to for
482
00:29:27,066 --> 00:29:32,770
a job, I think it was kind of I
always thought was really fun
483
00:29:33,304 --> 00:29:36,807
but I actually wanted to be a
graphic designer when I was
484
00:29:36,809 --> 00:29:40,511
younger because my mother
was a graphic designer
and I think it is
485
00:29:40,513 --> 00:29:43,714
easy as a kid to just want to do
what your parents do because my
486
00:29:43,716 --> 00:29:45,816
mother always loved her job and
I thought that it would be so
487
00:29:45,818 --> 00:29:48,652
cool to love what I was doing.
488
00:29:48,654 --> 00:29:52,256
She graduated from college in
2006 and decided to move to
489
00:29:52,258 --> 00:29:56,226
San Francisco. After graduating
from college I really wanted to
490
00:29:56,228 --> 00:29:58,662
move someplace warm because I
grew up in Minnesota which is
491
00:29:58,664 --> 00:30:08,639
very cold and I got a job at a
start-up in San Jose and I
492
00:30:08,641 --> 00:30:12,009
worked for startups for a little
while and then I realized that I
493
00:30:12,011 --> 00:30:14,912
wanted to do my own. I wanted to
work on my own projects. That is
494
00:30:14,914 --> 00:30:18,215
why I got into programming
because I wanted, you know,
495
00:30:18,217 --> 00:30:20,217
to work on my own things.
496
00:30:20,219 --> 00:30:23,654
Leah needed a new laptop but
couldn't afford it. She came up
497
00:30:23,656 --> 00:30:26,990
with a unique way to generate
enough money to buy a new one
498
00:30:26,992 --> 00:30:30,093
when she sold ad space on her
computer to several companies by
499
00:30:30,095 --> 00:30:33,997
laser-etching their logos on the
surface of the computer.
500
00:30:34,899 --> 00:30:40,037
So I said: Buy a space of
advertising on this laptop and I
501
00:30:40,039 --> 00:30:44,041
made like a corny webpage for it
like, hey if you buy an ad on my
502
00:30:44,043 --> 00:30:45,843
laptop I show it off on all this
503
00:30:45,845 --> 00:30:49,213
San Francisco cafés and things
and I didn't actually think that
504
00:30:49,215 --> 00:30:52,182
anyone would pay attention to
this stupid website.
I did it kind
505
00:30:52,184 --> 00:30:55,219
of as a joke and out of the
frustration that I didn't have
506
00:30:55,221 --> 00:30:59,857
enough money and people ended up
actually buying ads on it and
507
00:30:59,859 --> 00:31:02,292
paying for these cute little ads
and it was fun. It was a lot of
508
00:31:02,294 --> 00:31:05,395
work to get people to buy the
ads but I ended up getting
509
00:31:05,397 --> 00:31:08,265
enough money to buy the laptop
and etched it and made a video
510
00:31:08,267 --> 00:31:11,435
of it and made the whole thing a
production and tried to really
511
00:31:11,437 --> 00:31:14,104
get the most value to the people
who actually did buy the ads and
512
00:31:14,106 --> 00:31:16,206
I felt a little bad, you know,
somebody have to get something
513
00:31:16,208 --> 00:31:18,709
good out of it but it was a
really interesting experience
514
00:31:18,711 --> 00:31:21,979
and probably, like, really good
lesson in marketing and sort of
515
00:31:21,981 --> 00:31:24,781
following through on a project.
516
00:31:26,050 --> 00:31:29,019
Leah's first startup began as a
hobby when she started playing
517
00:31:29,021 --> 00:31:32,456
around with sending messages
and media to her friends. She
518
00:31:32,458 --> 00:31:35,092
got two of her friends involved
and they turned it into a social
519
00:31:35,094 --> 00:31:38,962
network. The site got a lot of
attention and at some point
520
00:31:38,964 --> 00:31:43,100
invitations to use the service
were being sold on eBay.
521
00:31:43,102 --> 00:31:48,071
My first startup was actually
Pownce and it is sort of a funny
522
00:31:48,073 --> 00:31:53,010
story because most people will
go through several big failed
523
00:31:53,012 --> 00:31:55,679
start-ups or little failed
start-ups that no one ever heard
524
00:31:55,681 --> 00:31:59,082
of before they end up making a
product that is fairly popular.
525
00:31:59,084 --> 00:32:02,920
Pownce was very popular for a
first start-up It is not really
526
00:32:02,922 --> 00:32:06,323
the traditional way that
start-ups are built most of the
527
00:32:06,325 --> 00:32:10,060
time you will have some small
start-up that don't work out
528
00:32:10,062 --> 00:32:13,764
that well but I was lucky enough
to work with Kevin Rose on
529
00:32:13,766 --> 00:32:15,899
Pownce who is fairly well known
and ended up getting a lot of
530
00:32:15,901 --> 00:32:19,236
publicity for my first
start-up.
531
00:32:19,238 --> 00:32:25,075
Your first startup is really,
really exciting. Everything is
532
00:32:25,077 --> 00:32:27,577
a big deal and everything
matters and you get T-shirt and
533
00:32:27,579 --> 00:32:33,517
stickers and it is so exciting
to have sort of your own startup
534
00:32:33,519 --> 00:32:35,585
A year later the company was
struggling due to a lack of
535
00:32:35,587 --> 00:32:38,855
revenue. The team decided to
sell Pownce to a software
536
00:32:38,857 --> 00:32:42,192
company called Six Apart.
Two weeks later the site
537
00:32:42,194 --> 00:32:44,194
got shut down.
538
00:32:46,831 --> 00:32:53,036
How did it feel to sell the
company. It was interesting.
539
00:32:53,038 --> 00:32:54,604
It's kind of exciting because
you are like someone wants to
540
00:32:54,606 --> 00:32:57,975
buy my company and it's
exciting but at the same time it
541
00:32:57,977 --> 00:33:00,110
is kind of sad because you lose
sort of the independence and
542
00:33:00,112 --> 00:33:03,380
freedom to work on the project.
They ended up shutting down the
543
00:33:03,382 --> 00:33:09,686
site which I wasn't super happy
about so that wasn't a great
544
00:33:09,688 --> 00:33:14,825
experience. Things can go wrong.
You can end up blaming people.
545
00:33:14,827 --> 00:33:21,031
You can end up, having a lot of
fighting when things aren't
546
00:33:21,033 --> 00:33:23,300
going super well and they never
go super well. I don't know why
547
00:33:23,302 --> 00:33:28,505
anybody thinks that startups are
rainbows and sunshine. It's a
548
00:33:28,507 --> 00:33:30,974
lot of hard work, I mean if you
want rainbow and sunshine work
549
00:33:30,976 --> 00:33:33,410
a 9-5 job and have a hobby on
the side because hobbies will
550
00:33:33,412 --> 00:33:35,912
always be rainbow and sunshine
cause when they don't work out
551
00:33:35,914 --> 00:33:39,683
you don't want to work on them.
I think there is a part of our
552
00:33:39,685 --> 00:33:44,388
generation, my generation where
you need to be perfect and good
553
00:33:44,390 --> 00:33:47,891
in everything and part of being
an entrepreneur is: You will
554
00:33:47,893 --> 00:33:51,962
fail, you will mess up and do
things wrong. I mean even
555
00:33:51,964 --> 00:33:54,965
Pownce, the site got shut down,
like, acquired and shut down
556
00:33:54,967 --> 00:33:57,367
because we ran out of money
557
00:33:57,369 --> 00:34:02,439
that is kind of a failure but
you need to be able to say that
558
00:34:02,441 --> 00:34:05,776
is okay and move on from that.
Or something might not work out
559
00:34:05,778 --> 00:34:09,479
in the way you expect and I
think that is hard for a lot of
560
00:34:09,481 --> 00:34:13,650
people to know that they are
going to do something wrong.
561
00:34:19,257 --> 00:34:22,592
Failure is a part of the startup
culture. In the news we only
562
00:34:22,594 --> 00:34:25,162
hear about the successful
companies but what about all
563
00:34:25,164 --> 00:34:28,832
the others. 90% of all start-ups
will fail.
564
00:34:28,834 --> 00:34:30,901
You can't have everyone be a
success, it's just not a
565
00:34:30,903 --> 00:34:34,671
tenable situation so most
start-ups still do fail but the
566
00:34:34,673 --> 00:34:37,674
good news is that when those
start-up do fail it is a great
567
00:34:37,676 --> 00:34:40,043
lesson often times for the
entrepreneurs and you usually
568
00:34:40,045 --> 00:34:42,112
see a lot of them come back
and try again.
569
00:34:42,114 --> 00:34:44,214
What is really important is to
make sure that, you know,
570
00:34:44,216 --> 00:34:47,250
I'm not really putting my
whole identity in this start-up
571
00:34:47,252 --> 00:34:49,886
and I realize that this
might fail.
572
00:34:49,888 --> 00:34:55,425
In our experience
about 6 out of 10 out of the
investments we make
573
00:34:55,427 --> 00:35:03,233
fail and we lose all our money
and maybe 2 out of 10 float
574
00:35:03,235 --> 00:35:06,970
along and maybe we make our
money back or maybe two times
575
00:35:06,972 --> 00:35:13,810
our money so really one or two
of those ten investments that
576
00:35:13,812 --> 00:35:18,648
make it a huge success that
make venture capital worth
577
00:35:18,650 --> 00:35:23,520
pursuing and those are the one
or two that make us many, many
578
00:35:23,522 --> 00:35:25,388
times our money.
579
00:35:25,390 --> 00:35:27,858
Yeah, failure is totally
accepted here. It is actually
580
00:35:27,860 --> 00:35:33,964
even better if you failed in
your profile, people value a lot
581
00:35:33,966 --> 00:35:40,070
that you failed and it's totally
okay, I fail every day
582
00:35:40,072 --> 00:35:43,573
in something. Guys who do really
well they are guys who have
583
00:35:43,575 --> 00:35:47,110
crashed another company before,
and the guys who haven't crashed
584
00:35:47,112 --> 00:35:50,247
another company yet this is the
company they need to crash.
585
00:35:50,249 --> 00:35:55,519
I made 30 million dollars when
I was 17 and lost it all by the
586
00:35:55,521 --> 00:35:58,855
time I was 20, and that
experience really made me
587
00:35:58,857 --> 00:36:02,726
realize that in life the most
important thing is the people
588
00:36:02,728 --> 00:36:06,229
around you and it is easy to
forget that and get caught up in
589
00:36:06,231 --> 00:36:10,167
the hype. You only get one
life. You got to live it.
590
00:36:10,169 --> 00:36:13,403
Don't forget to actually
enjoy it.
591
00:36:13,405 --> 00:36:16,773
Ben Way is an English serial
entrepreneur. He grew up in
592
00:36:16,775 --> 00:36:20,277
England and was early fascinated
with building businesses.
593
00:36:20,279 --> 00:36:24,314
He started a computer
consultancy at age 15. At 17 he
594
00:36:24,316 --> 00:36:27,517
had raised 40 million dollars,
making him one of the first dot
595
00:36:27,519 --> 00:36:31,454
com millionaires. By twenty he
had lost it all.
596
00:36:31,989 --> 00:36:35,692
I was always very different in
school. I'm severely dyslexic.
597
00:36:35,694 --> 00:36:38,995
I was told at 9 years old that
I would never read or write
598
00:36:38,997 --> 00:36:43,400
because I was pretty useless.
I still have trouble spelling
599
00:36:43,402 --> 00:36:46,069
business and entrepreneur is a
word I couldn't even possible
600
00:36:46,071 --> 00:36:50,907
hope to spell but I was very
lucky and one of the reason
601
00:36:50,909 --> 00:36:53,777
why I got into computers and
technology is that I was
602
00:36:53,779 --> 00:36:57,214
actually given a laptop at 9
years old to help me with my
603
00:36:57,216 --> 00:37:02,285
dyslexia and I was one of the
first of kids in the whole of UK
604
00:37:02,287 --> 00:37:04,888
to be given a laptop for
education.
605
00:37:04,890 --> 00:37:08,925
My first semi proper business
was at twelve years old. I
606
00:37:08,927 --> 00:37:14,397
bought some chickens and I
sold their eggs and I had a
607
00:37:14,399 --> 00:37:18,235
proper cash flow where I used
to look after the fee and check
608
00:37:18,237 --> 00:37:21,171
the sale of the eggs. You know
eggs have very good margins
609
00:37:21,173 --> 00:37:25,575
at twelve years old. After my
chicken business I started my
610
00:37:25,577 --> 00:37:29,079
first computer consultancy on my
15th birthday, charging 10
611
00:37:29,081 --> 00:37:32,916
pounds an hour and that was
really how I started a proper
612
00:37:32,918 --> 00:37:37,387
business. I think at the time I
was the youngest company
613
00:37:37,389 --> 00:37:41,391
director in the country and it
wasn't until few years later I
614
00:37:41,393 --> 00:37:45,161
raised twenty-five
million pounds for
what was back then the
615
00:37:45,163 --> 00:37:47,631
first e-commerce search engine.
616
00:37:47,633 --> 00:37:51,701
At 21, after the Dot-com crash
in 2000 Ben's company
617
00:37:51,703 --> 00:37:58,108
went bankrupt. When I failed I
failed in spectacular fashion.
618
00:37:59,410 --> 00:38:05,982
I lost twenty million pounds. I
lost my car, the girl I loved,
619
00:38:05,984 --> 00:38:08,118
my house, I couldn't even
buy a tube ticket in the
620
00:38:08,120 --> 00:38:10,654
same day I was in
the rich list.
621
00:38:10,656 --> 00:38:13,857
But even after this experience
he decided to continue building
622
00:38:13,859 --> 00:38:18,228
businesses. In 2003 he started
Rainmakers, an innovation
623
00:38:18,230 --> 00:38:19,829
and venture company.
624
00:38:19,831 --> 00:38:24,034
So after I failed it did take me
a while to get back on my feet.
625
00:38:24,036 --> 00:38:28,438
After losing everything, it was
very hard time in my life.
626
00:38:28,973 --> 00:38:34,511
I ended up doing a reality TV
show and traveling the world.
627
00:38:34,513 --> 00:38:39,316
But entrepreneur is such a deep
part of me. It took about
628
00:38:39,318 --> 00:38:43,186
18 months, 2 years, to start my
own business again, but never
629
00:38:43,188 --> 00:38:46,990
any second does business leave
me. I'm always thinking of
630
00:38:46,992 --> 00:38:51,461
business so even after I failed
I was thinking of ideas for new
631
00:38:51,463 --> 00:38:56,833
businesses I could do. Sometimes
I wish I could quiet my mind
632
00:38:56,835 --> 00:39:01,171
a bit more often.
But every second
by every day is consumed by
633
00:39:01,173 --> 00:39:03,239
the thought of making the
world a slightly better.
634
00:39:03,241 --> 00:39:08,178
It's been a, you know, a very
Long and challenging time. I had
635
00:39:08,180 --> 00:39:12,048
some great successes during that
time and great failures also.
636
00:39:12,050 --> 00:39:15,352
I just don't fear the failures
so much any more.
637
00:39:25,029 --> 00:39:28,098
Even tough so many companies
fail entrepreneurs continue to
638
00:39:28,100 --> 00:39:30,633
start new businesses in the
hopes that theirs will be that
639
00:39:30,635 --> 00:39:33,803
one in ten company that
succeeds. What does it
640
00:39:33,805 --> 00:39:36,639
take to build a
successful start-up?
641
00:39:38,976 --> 00:39:41,845
Successful startups needs a lot
of things. They need a great
642
00:39:41,847 --> 00:39:44,314
idea. They need a great team
and they need to be there at the
643
00:39:44,316 --> 00:39:47,317
right time and they need the
right level of funding
644
00:39:48,053 --> 00:39:52,522
There is a lot of luck in the
success of all business that
645
00:39:52,524 --> 00:39:58,194
have succeeded. There were 25
search engines funded before
646
00:39:58,196 --> 00:40:09,506
Google was funded.
There were Friendster
and Linkedin and
647
00:40:10,241 --> 00:40:15,278
Myspace and about 50 others
before Facebook became the
648
00:40:15,280 --> 00:40:22,051
big winner in that area. There
is a little bit of luck that
649
00:40:22,053 --> 00:40:25,922
just happens where somebody
gets it just right. That could
650
00:40:25,924 --> 00:40:30,994
be skill, that they figured out
what the user really, really
651
00:40:30,996 --> 00:40:36,266
wants and that's the thing that
makes those big businesses.
652
00:40:36,268 --> 00:40:38,868
Some of it is that you are at
the right place at the right
653
00:40:38,870 --> 00:40:41,871
time and you get lucky.
654
00:40:41,873 --> 00:40:45,642
I think with any company there
is a lot of luck involved.
655
00:40:46,377 --> 00:40:49,045
You can have great idea and
work really hard and be really
656
00:40:49,047 --> 00:40:54,584
smart but the one thing that is
out of your control is timing.
657
00:40:54,586 --> 00:41:01,291
Absolutely, team is super
important, you know, big market
658
00:41:02,793 --> 00:41:06,563
I don't know, it's magic, it's
totally magic, it's all of that
659
00:41:06,565 --> 00:41:11,034
stuff and 9 out of 10 times
they fail and the one time it
660
00:41:11,036 --> 00:41:14,037
does work it happens in a
totally unexpected way.
661
00:41:14,039 --> 00:41:16,840
Look at Twitter, right, how big
was micro blogging when Twitter
662
00:41:16,842 --> 00:41:19,209
started. Look at Facebook, how
big was social networking when
663
00:41:19,211 --> 00:41:21,811
that started. Those weren't huge
interesting markets but that is
664
00:41:21,813 --> 00:41:25,815
what you hear from all VCs. That
is really what we look for in
665
00:41:25,817 --> 00:41:28,618
those investments. These weren't
really big investment at the
666
00:41:28,620 --> 00:41:32,789
time. Starting a company often
feels like series of miracles
667
00:41:32,791 --> 00:41:36,025
and you have to have one set of
really good thing happen right
668
00:41:36,027 --> 00:41:41,464
after the other. So it really
does feel like a lot of luck but
669
00:41:41,466 --> 00:41:46,069
at the same time
if you really work hard
and try a lot of things
670
00:41:46,071 --> 00:41:48,204
and really experimental you can
create your own luck.
671
00:41:48,206 --> 00:41:49,839
And you can make these
miracles happen.
672
00:41:49,841 --> 00:41:53,142
When I was young I didn't know
what a entrepreneur was.
673
00:41:55,179 --> 00:42:00,250
I understood it as a catchall
word to define any independent
674
00:42:00,252 --> 00:42:03,319
small business person that is
just what I thought but it
675
00:42:03,321 --> 00:42:06,956
sounded pretentious to me.
676
00:42:13,764 --> 00:42:18,568
I can't even pinpoint where it
all came from but I just always
677
00:42:18,570 --> 00:42:23,106
had the impression that I was
going to invent things.
678
00:42:26,477 --> 00:42:30,046
Zach Klein is a 27 year old
entrepreneur. He is the
679
00:42:30,048 --> 00:42:33,683
co-founder of Vimeo, a popular
video sharing site, visited by
680
00:42:33,685 --> 00:42:38,254
50 million people each month. He
started his career working on
681
00:42:38,256 --> 00:42:42,191
website called College Humor.
Two of his friend from college
682
00:42:42,193 --> 00:42:45,161
started to post silly pictures
of themselves on the Internet in
683
00:42:45,163 --> 00:42:48,665
1999. Pretty soon the site was
getting a thousand visitors
684
00:42:48,667 --> 00:42:52,035
a week and Zach joined them
while he was still in college.
685
00:42:53,103 --> 00:42:57,941
I never thought about quitting
college. I loved college,
686
00:42:59,043 --> 00:43:02,412
The cliché, I think it was some
of the best times of my life.
687
00:43:02,414 --> 00:43:07,016
It was a really nice
intersection of innocence and
688
00:43:07,018 --> 00:43:09,786
independence and it was lovely.
And I went to school in North
689
00:43:09,788 --> 00:43:15,224
Carolina where I love and would
give anything to have four
690
00:43:15,226 --> 00:43:16,859
more years there.
691
00:43:17,962 --> 00:43:21,431
After graduation in 2004 he
and his three partners moved
692
00:43:21,433 --> 00:43:23,433
the company to New York.
693
00:43:25,169 --> 00:43:27,904
We were having a hard time
taking seriously by anyone in
694
00:43:27,906 --> 00:43:31,207
the industry because we weren't
in San Francisco and New York
695
00:43:31,209 --> 00:43:35,645
and I think all of us sort of
were attracted to the romance
696
00:43:35,647 --> 00:43:39,882
of moving to New York City so
we decided to move there instead
697
00:43:40,317 --> 00:43:42,518
The four friends rented
apartment together and ran the
698
00:43:42,520 --> 00:43:45,021
website out of their spare
bedroom.
699
00:43:45,023 --> 00:43:46,789
For the first three or four
months it was just the four of
700
00:43:46,791 --> 00:43:52,428
us, so we sort of just got out
of bed, walked 20 yards over to
701
00:43:52,430 --> 00:43:58,968
our office and just worked until
we got tired, and then we put on
702
00:43:58,970 --> 00:44:02,972
clothes and go get dinner. I
remember it was a big shock when
703
00:44:02,974 --> 00:44:05,808
we got our first employee and we
had to start wearing clothes to
704
00:44:05,810 --> 00:44:09,278
work and having normal
business hours.
705
00:44:10,614 --> 00:44:13,449
In 2005 The New Yorker published
an article named "The Funny
706
00:44:13,451 --> 00:44:16,919
Boys" about College Humor
and the guys behind it.
707
00:44:16,921 --> 00:44:20,256
It certainly made clear that
this wasn't fluke. That we were
708
00:44:20,258 --> 00:44:24,394
very ernest business people,
very ernest entrepreneurs who
709
00:44:24,396 --> 00:44:27,263
thought very carefully about
the things we were making
710
00:44:28,065 --> 00:44:30,566
Within a few months of the
article being published they had
711
00:44:30,568 --> 00:44:33,569
a book-deal and a movie
in the works.
712
00:44:33,571 --> 00:44:37,674
Our office grew I think until
we were like 10 or 12 people,
713
00:44:37,676 --> 00:44:41,711
it stayed in our apartment and
then when we could afford it,
714
00:44:41,713 --> 00:44:45,715
we got the next floor above our
apartment so we would take an
715
00:44:45,717 --> 00:44:51,421
elevator up the building to our
office and I don't remember what
716
00:44:51,423 --> 00:44:55,191
the exactly the count was but I
think we had something like 30
717
00:44:55,193 --> 00:44:59,462
people before we had our first
person above thirty and we had
718
00:44:59,464 --> 00:45:03,433
to hire that person because we
needed an accountant and that
719
00:45:03,435 --> 00:45:06,302
was the youngest accountant
we could find.
720
00:45:06,704 --> 00:45:09,238
Vimeo started as a side project
by Zach and one of the
721
00:45:09,240 --> 00:45:13,509
co-founders of College Humor
Jakob Lodwick. After hours they
722
00:45:13,511 --> 00:45:16,112
built the site and began
experimenting with uploading
723
00:45:16,114 --> 00:45:18,381
short videos for their friends.
724
00:45:20,117 --> 00:45:23,186
Vimeo is definitely my proudest
work, it is certainly the thing
725
00:45:23,188 --> 00:45:26,289
that I took the most time
designing. I actually haven't
726
00:45:26,291 --> 00:45:31,160
had desire to design something
since Vimeo.
727
00:45:32,096 --> 00:45:40,903
I remember having an office
and having a door and sort of
728
00:45:40,905 --> 00:45:45,842
shutting my self off for six
months while I sort of iterated
729
00:45:45,844 --> 00:45:48,711
on this constantly. We weren't
very sophisticated making
730
00:45:48,713 --> 00:45:51,314
websites then. We didn't have
any best practices.
731
00:45:51,316 --> 00:45:55,718
We didn't know how we should be
building the site collectively.
732
00:45:55,720 --> 00:46:05,695
Jake and I still considered very
much a personal project
733
00:46:05,697 --> 00:46:11,167
and so he gave me a lot of space
and time to make something
734
00:46:11,169 --> 00:46:14,070
I was really proud of. I
remember writing letters to my
735
00:46:14,072 --> 00:46:16,672
friends and family saying "I'm
sorry, you don't know me
736
00:46:16,674 --> 00:46:20,176
anymore" and that sort of thing
because I just sort of let all
737
00:46:20,178 --> 00:46:24,514
of my relationship go because
nothing was important as this.
738
00:46:24,516 --> 00:46:28,217
I remember breaking, I broke up
with a girlfriend cause I had no
739
00:46:28,219 --> 00:46:31,621
time or interested really, it
was really more of an interest
740
00:46:31,623 --> 00:46:36,058
thing. Nothing was exciting to
me as this thing. Knowing that
741
00:46:36,060 --> 00:46:40,630
there were tenths of thousands
of people using the service and
742
00:46:40,632 --> 00:46:44,066
in love with it and waiting to
see what we could do next
743
00:46:44,802 --> 00:46:48,905
In 2006 IAC, a big Internet
company, acquired both
744
00:46:48,907 --> 00:46:52,875
College Humor and Vimeo. After
being a side project for a time
745
00:46:52,877 --> 00:46:58,181
in 2007 Zach and Jakob got the
go-ahead from IAC. Vimeo became
746
00:46:58,183 --> 00:47:02,318
a full-time, fully funded
start-up. The website user base
747
00:47:02,320 --> 00:47:05,688
was growing steadily but in 2008
Zach decided to leave the
748
00:47:05,690 --> 00:47:10,560
company. I think what it was
there was something,
749
00:47:10,562 --> 00:47:13,629
the entrepreneurial spirit had
been sucked out of the company
750
00:47:13,631 --> 00:47:16,465
because we were know own by such
a massive company that was
751
00:47:16,467 --> 00:47:20,570
making a lot of decisions for us
and I felt myself being squeezed
752
00:47:20,572 --> 00:47:25,208
into this role of just a
designer and I didn't really,
753
00:47:25,210 --> 00:47:31,113
I learnt design because that was
just the easiest way to make
754
00:47:31,115 --> 00:47:36,853
myself useful to the process of
building those companies but I
755
00:47:36,855 --> 00:47:40,223
wanted to learn so much more
and I had money for the first
756
00:47:40,225 --> 00:47:43,993
time in my life and I never
wanted to work on the Internet
757
00:47:43,995 --> 00:47:45,761
just for the sake of working on
the Internet. There were a lot
758
00:47:45,763 --> 00:47:50,099
of things that I wanted to do
so I left to do them.
759
00:47:51,768 --> 00:47:54,637
So buying some wood and building
cabins with my friends here is
760
00:47:54,639 --> 00:47:58,708
something I wanted
to spend time doing
so that's what I left to do
761
00:47:58,710 --> 00:48:02,178
Zach now spends most his time
living in the woods, without
762
00:48:02,180 --> 00:48:05,047
electricity and unreachable
by phone.
763
00:48:05,049 --> 00:48:08,851
I've lived in this cabin behind
me for a year, for about half
764
00:48:08,853 --> 00:48:12,822
the year. I spend three or four
days of the week down in
765
00:48:12,824 --> 00:48:17,193
New York, cause I'm still
involved with Internet, and then
766
00:48:17,195 --> 00:48:22,198
another three or four days I'm
here and there is usually,
767
00:48:22,200 --> 00:48:26,435
I don't know, 8 to 10 people
with me, just to sort of make
768
00:48:26,437 --> 00:48:30,439
a little place, that we all can
spend time doing whatever we
769
00:48:30,441 --> 00:48:36,913
want to do. I came to this
place, I think, primarily,
770
00:48:36,915 --> 00:48:39,415
because I love the outdoors, I
have always wanted a place like
771
00:48:39,417 --> 00:48:45,855
this but I keep coming back
because it is in this place I
772
00:48:45,857 --> 00:48:50,693
feel the most creative recently.
My entire career have just been
773
00:48:50,695 --> 00:48:56,065
spent online, pushing pixels
around and there is something
774
00:48:56,067 --> 00:49:02,004
novel and thrilling for me to
build with wood and stone, with
775
00:49:02,006 --> 00:49:04,840
my friends. To iterate with
these materials. To make
776
00:49:04,842 --> 00:49:08,077
physical things we can use,
that we can be inside of and
777
00:49:08,079 --> 00:49:13,983
other people look at them.
I can't recreate that sense of
778
00:49:13,985 --> 00:49:19,055
pleasure working online. I can't
explain it, I don't think it is
779
00:49:19,057 --> 00:49:23,726
permanent. It is just right now
this is where I'm most inspired.
780
00:49:28,231 --> 00:49:33,769
The most interesting place to be
is the place that allows you to
781
00:49:33,771 --> 00:49:38,307
become very singularly focused
and when you are that way you
782
00:49:38,309 --> 00:49:41,377
are really at your peak and I
think it is when you are the
783
00:49:41,379 --> 00:49:44,513
most comfortable with your self.
I think it when you are the most
784
00:49:44,515 --> 00:49:48,250
attractive to other people that
you are bound to be interested
785
00:49:48,252 --> 00:49:51,988
in and you sort of become
magnetized. You just find other
786
00:49:51,990 --> 00:49:57,560
people who are also driven to
make or to think the same things
787
00:49:57,562 --> 00:49:59,628
and it puts you in a really
creative place where there is no
788
00:49:59,630 --> 00:50:05,434
fear. Where people are just
really happy about the things
789
00:50:05,436 --> 00:50:09,438
that you are making together
and it is in this space that I
790
00:50:09,440 --> 00:50:13,342
think you achieve the
greatest things creatively.
791
00:50:36,700 --> 00:50:41,170
Success is what you make of it.
I mean I know some of the most
792
00:50:41,172 --> 00:50:46,409
successful entrepreneurs can be
unhappy. So I think for me to be
793
00:50:46,411 --> 00:50:50,179
a successful entrepreneur is
both having a work and life
794
00:50:50,181 --> 00:50:54,216
balance. You know, I want to be
successful but at the same time
795
00:50:54,218 --> 00:50:56,385
I want to live life.
796
00:50:56,387 --> 00:50:58,988
Don't be indirect about how you
think. Don't take a job to go
797
00:50:58,990 --> 00:51:01,257
somewhere else. If you want to
be in Silicon Valley and you
798
00:51:01,259 --> 00:51:03,225
want to do a start-up, go to
Silicon Valley and do a
799
00:51:03,227 --> 00:51:05,594
start-up and don't let anyone
stop you because when you get
800
00:51:05,596 --> 00:51:09,899
out here it is a whole new world
of all kind of possibilities.
801
00:51:20,811 --> 00:51:23,679
So many people have the wrong
idea that they have to follow
802
00:51:23,681 --> 00:51:29,585
some kind of path. Do your MVP.
Build your initial prototype and
803
00:51:29,587 --> 00:51:32,621
then pitch it and have a initial
customer. It doesn't matter.
804
00:51:32,623 --> 00:51:35,858
Everybody start a company in a
different way. If you are to
805
00:51:35,860 --> 00:51:39,595
follow another guy's path you
aren't being a true entrepreneur
806
00:51:39,597 --> 00:51:44,100
The most comforting thing to me
again was just the fact that all
807
00:51:44,102 --> 00:51:47,803
these people that are on
magazine covers, they started
808
00:51:47,805 --> 00:51:53,275
out just like you, in their
twenties, with no experience
809
00:51:53,844 --> 00:51:56,846
and they were able to figure
things out. That I think should
810
00:51:56,848 --> 00:51:59,815
give comfort to anybody who is
excited about starting a company
811
00:51:59,817 --> 00:52:02,051
You can't teach entrepreneurship
you either are an entrepreneur
812
00:52:02,053 --> 00:52:06,222
or you're not. I think if you
are you're going to end up
813
00:52:06,224 --> 00:52:11,127
doing it and that is just who
you are. You can't change that.
814
00:52:32,082 --> 00:52:34,583
As long as you have passion for
something and some fundamental
815
00:52:34,585 --> 00:52:38,954
core idea I think that you
should just hone in on that and
816
00:52:38,956 --> 00:52:42,791
really do everything you can
to explore that.
817
00:52:42,793 --> 00:52:45,995
Follow your heart. Follow the
things that really matters to
818
00:52:45,997 --> 00:52:51,500
you. If you do that you will
become a big success.
819
00:53:06,416 --> 00:53:10,819
There has never ever been a
better time to do it than today.
820
00:53:10,821 --> 00:53:15,357
You know you're only young once.
Life is too short to give it up.
821
00:53:15,359 --> 00:53:18,360
If you got the opportunity to
do something like this you owe
822
00:53:18,362 --> 00:53:20,062
it to yourself, you owe it to
the world, owe it to your
823
00:53:20,064 --> 00:53:23,966
children to take this as
far as you can.
824
00:53:41,218 --> 00:53:44,820
Not say you are going to wait
until after college or prepare
825
00:53:44,822 --> 00:53:48,891
yourself to become entrepreneur
or to take classes even about
826
00:53:48,893 --> 00:53:51,760
entrepreneurship but just to it
while you are still taking
827
00:53:51,762 --> 00:53:55,598
classes and to not give any
excuses for building a company
828
00:53:55,600 --> 00:54:00,703
because no matter what you could
come up with excuses.
829
00:54:00,904 --> 00:54:02,738
The hardest thing is just
to start.
830
00:54:03,305 --> 00:54:09,415
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