Afrikaans
Akan
Albanian
Amharic
Arabic
Armenian
Azerbaijani
Basque
Belarusian
Bemba
Bengali
Bihari
Bosnian
Breton
Bulgarian
Cambodian
Catalan
Cebuano
Cherokee
Chichewa
Chinese (Simplified)
Chinese (Traditional)
Corsican
Croatian
Czech
Danish
Dutch
English
Esperanto
Estonian
Ewe
Faroese
Filipino
Finnish
French
Frisian
Ga
Galician
Georgian
German
Greek
Guarani
Gujarati
Haitian Creole
Hausa
Hawaiian
Hebrew
Hindi
Hmong
Hungarian
Icelandic
Igbo
Indonesian
Interlingua
Irish
Italian
Japanese
Javanese
Kannada
Kazakh
Kinyarwanda
Kirundi
Kongo
Korean
Krio (Sierra Leone)
Kurdish
Kurdish (Soranî)
Kyrgyz
Laothian
Latin
Latvian
Lingala
Lithuanian
Lozi
Luganda
Luo
Luxembourgish
Macedonian
Malagasy
Malay
Malayalam
Maltese
Maori
Marathi
Mauritian Creole
Moldavian
Mongolian
Myanmar (Burmese)
Montenegrin
Nepali
Nigerian Pidgin
Northern Sotho
Norwegian
Norwegian (Nynorsk)
Occitan
Oriya
Oromo
Pashto
Persian
Polish
Portuguese (Brazil)
Portuguese (Portugal)
Punjabi
Quechua
Romanian
Romansh
Runyakitara
Russian
Samoan
Scots Gaelic
Serbian
Serbo-Croatian
Sesotho
Setswana
Seychellois Creole
Shona
Sindhi
Sinhalese
Slovak
Slovenian
Somali
Spanish
Spanish (Latin American)
Sundanese
Swahili
Swedish
Tajik
Tamil
Tatar
Telugu
Thai
Tigrinya
Tonga
Tshiluba
Tumbuka
Turkish
Turkmen
Twi
Uighur
Ukrainian
Urdu
Uzbek
Vietnamese
Welsh
Wolof
Xhosa
Yiddish
Yoruba
Zulu
Looks like you're overheated.
Say again? Your car's overheated. I called AAA.
I'm fine. Probably just needs water. For insurance reasons, I can't try to fix
your car.
You looking nearby?
I called AAA.
You can, you know.
Thank you.
The tow truck's on its way.
Yeah, I just said that many times. Ma'am, are you all right?
I'm fine.
That tow truck?
You can go. Thank you.
She's single one.
I can smell it. You want to use the clipboard?
There's no shame in using the clipboard. Last time you indicated there was quite
a bit of shame in using the clipboard.
Yeah.
Do you want me to get the clipboard for you?
Ma'am, I'm Deputy Atumbo of the San Mateo Sheriff's Department. And this is
Deputy Diaz. And I need to tell you that this conversation is being recorded on
video. And I heard because what?
Do you have any identification?
Not in California.
I don't understand.
Not in California.
You said you don't have identification in California.
That's not what I said.
Let's start over. Do you have any ID? In California, you are not required to
present identification to the police under these exact circumstances. Ma'am,
what's your name? Yeah, she knows I'm right.
Kaylee. Kaylee.
I'm detecting the odor of alcohol, and combined with your erratic behavior, I
want to ask if you'd be willing to perform some standardized field sobriety
tests to alleviate my concern that you might be too impaired to drive.
You need to listen to him. Would you mind putting away your phone, please? Do
you see me driving anything?
Why do I need to take your test?
You're not driving this moment, but you drove to this spot from wherever you
were. My boyfriend was driving.
Where's your boyfriend?
He left.
When? Just a few minutes ago.
Your boyfriend was driving the car. He pulled over because it overheated. You
called AAA, and then he got out and walked away.
Yes. And AAA is, you know, that's it.
Thank you. I need a yes or no answer. Are you willing to take some
standardized field sobriety tests? I wasn't driving. I am not driving now. I
don't have the keys.
The keys are in the cup holder. I am not in control of the vehicle.
The next exit's seven miles away.
There was no boyfriend.
She knows what she's doing.
I arrest her, it's gonna get tossed.
All right, Kaylee.
I'm gonna let you slide and stick around till the tow truck gets here.
You're not letting me slide.
We are.
You're not letting me slide. You just don't have enough to do anything about
it. It's your lucky night.
You're not letting me slide.
Fine.
I'm just saying you're not letting me slide. Why are you arguing about this?
I'm just saying you're not letting me slide. I don't know if this is a black
-white thing going on, because you guys like to play that card. What are you
talking about? Pull over a white girl. We didn't pull you over. You see a white
girl in this dress. You see a hot white girl.
All this one ever wanted to be is white. Look at her. Ma'am, can you do me a
favor and not talk like that in front of me? I don't have free speech. You do,
but I'm asking you not to. I am just saying.
You don't know me. You don't know my background.
It's disrespectful.
First of all, I wasn't even talking to you. I don't care. You're talking to my
partner. This is disrespectful.
This is disrespectful, and I want to talk to your supervisor.
I'm the supervisor.
Oh, of course you are.
I am getting this on video. Our body cams have been on since the moment we
made contact.
There's a dash cam right there. So she is getting all in my face. She's coming
at me. Bailey, let's take it easy. No, why was she getting in my face like
that? She wasn't. No, why was she getting in my face like that? Take it
easy. Don't disrespect me. She's not. No, why is she getting in my face like
that? Y'all, you don't know what I've been through, bitch.
You don't know what the fuck I've been through.
Cops are literally being assholes to me because I'm white.
You don't let me slide. You don't let me.
Do shit.
I swear I'm gonna smack the fuck out of a cop. Listen.
I swear to Christ. You can't threaten an L.E.O. No. Why would she get in my face
like that? You can't do it. I am so fucking mad. I swear I'm gonna kill
this bitch. You're under arrest.
Wait. For what? Wait a minute. For what? I'm under arrest.
Threatening bodily harm. Get off.
She is getting all in my face. She's coming at me.
No, why was she getting in my face like that? No, why was she getting in my face
like that?
Don't disrespect me.
I don't know. She's spamming some shit. Maybe he's fucking her. Yeah.
Yeah. It's funny. Like, stop talking. It's funny.
Jesus. And now you're quiet.
Wanna say hi to the internet? Jesus Christ.
So you were late for this meeting, and Tom said you were late because you just
flew in this morning, rented a car at the airport, and had trouble finding the
building, as you're not familiar with the Bay Area.
Yes. So here's my question. The rental car didn't have GPS?
It did. But you didn't use it. Yes. No, I didn't. Go ahead. Just tell her. Guys.
I didn't know how to use it. That's what I goddamn thought.
This particular kind of GPS.
Apple Maps, Google Maps, Waze. I should really... Learn how to use one of them.
I was going to say get a map.
sure never mind we knew he wasn't a tech expert chris he couldn't find the wall
street journal andy because he couldn't operate the navigation system enough for
fiesta i'm not asking for thomas edison her concern if i can interpret is that
it's facebook jeff the beat is covering facebook it's a tech company sure
absolutely but not really do you have an interest in social media not even a
little bit look i'm an investigative reporter covering politics all right and
something happened Something happened because that guy and this company are
playing a strange, outsized, unprecedented role in our lives.
That's why I'm here.
Something happened, right? It's not a tech beat, Christina.
It's a political beat, and I'm an investigator.
Somebody else can write about Oculus, connectivity.
I will learn the tech that I need to learn.
No problem.
Same for not being familiar with the Bay Area.
Okay. The circumstances... How long do you think it'll take?
Sorry? You said you'll need to learn the tech. How long do you think that will
take? It's hard to say. 90 days.
Copy that.
If you want him, you got him.
Thank you.
By the way, I tried friending you on Facebook. Not on Facebook. What the
hell, Andy?
Jeff, I'll sign up right now. You need someone to help you?
I'm good.
Okay.
You just put in your destination.
The GPS.
You just type it in.
There's not a lot of people out there.
Yeah, you and me, we got in the game for the last two minutes of print
journalism.
Say your goodbyes.
Journalists are megalomania dressed up as righteousness.
They seek to exploit the, let's call it credulousness, often found in genuinely
good people, using their considerable talents to make the world a better
place. We're getting reports, if you can believe this, we're getting reports of
journalists posing as Facebook employees, waiting at our bus stops.
But I have a better one.
Reporters are going on Tinder and, yeah.
They're pretending to, they're, I'm trying to date us. They want to hook up.
My team knows about these things because you report them and you need to keep
doing that.
The way we're able to be completely transparent internally is by trusting
that we're all, all completely confidential externally.
Which brings me to my last item before we get to questions.
This fell.
Jeff Horwitz.
This is the journal's new Facebook detective.
We maintain excellent relations with the tech press, and that's reflected in the
coverage we get from the Valley. But Jeff's coming to us from D.C. where he
covered politics.
He's an investigative reporter.
So he's not looking for trouble.
He's hunting for it.
He doesn't find trouble.
He doesn't eat.
So let us know if he or anyone else are showing up at bus stops or in your DMs.
All right, questions for anyone on stage?
My name is...
Francis is how good I've been on the civic integrity. Hold on.
Janice. Francis.
Sorry, Francis. I'm being told I cut into question time.
You'll be first at the next team.
That's in three months.
I knew as soon as you were unable to ask your question at the town hall that I
was next.
How can I help you?
Seriously? I've spent the last 41 hours running classifiers on political groups.
Groups with a capital G. Got it. Facebook groups. I understand.
I've defined the parameters rigorously. Groups where 30% of content hits
multiple risk factors.
Demonstrably false narratives, inflammatory partisan content.
Sorry, how many index cards are there?
Six. Six? Yeah.
Both sides.
I ran a classifier on 252 political groups. I want to ask you a question.
I'm supposed to be working on third-party fact-checker integration,
and for that matter, so are you.
Let's set that aside for a moment.
Bearing in mind that I'm pretty far behind, I have a performance review in
four days and a quarter of a million dollars in student loan debt.
How important is this presentation you're giving me right now?
I think there's an argument to be made that it's very important.
Okay. Could you make that argument to someone else?
You're closest to me.
We hardly know each other.
I have to draw a line.
You got it right there.
Can I talk to you for a moment?
Sure.
Have you tried that dating site?
You're here to thank me.
Shit. I've been running classifiers on political... That's not what you're
supposed to be doing.
...groups where 30% of content hits multiple risk factors.
Just stop.
I'm going to lower my voice because I want to give you some advice.
You're getting a reputation as a Cassandra. You know who Cassandra was?
Yes. She cried wolf one too many times. That's not who Cassandra was. That's the
boy who cried wolf. Whatever. The sky is always falling down.
That's Chicken Little.
Cassandra was a priestess in Greek mythology.
Apollo was in love with her, so he gave her the power to see the future. But
when his love was unrequited, he added a curse that no one would believe her.
It's the exact opposite of the boy who cried wolf.
Civic integrity is the middle of a sprint, and I can't have you stopping to
do your own thing for a couple of days.
Whatever this is, bring it up in the next team meeting.
Okay. Whatever it is, do not put it in writing. Yeah.
And check out that dating site.
I think you benefit from loosening up.
Evelyn and Zach, work faster. I can work faster. I didn't have to keep making
notes for HR about emotional abuse.
Everyone likes a wise, cracking intern. Don't ever forget that.
Finished. What'd you get?
388 to 12.
You. Hang on, I'm counting.
Counting can be hard.
Dear Harassment Diary. Finished.
388 to 12.
Me too.
I'm on my way home.
MZ gave a speech at Georgetown recently, which was broadcast on Facebook. It
received close to 45,000 comments, 400 of which were posted in real time. Of
those comments, how many were positive, Zach?
388. And how many were negative, Evelyn? 12. And one commenter wrote, thank you
for creating the best social platform ever. Love you.
With seven U's. You think they've got bots creating their own comments? Well,
another one says, I love big boy, very smart. Mark all in caps.
So, yes, but that's not what I'm talking about. Only 12 negative comments out of
400. They're censoring comments.
You know what the topic of the speech was?
Tell me it was free speech. Swear to God. So, I'm going to teach Zach and the
girl in turn how to develop a source.
Sir, Jeff is magnificent at developing sources.
Play him the call.
No. Jeff was developing a source earlier and it's recorded on his phone.
Play it.
We have much to learn from him. That was just your first call. That was my 26th
call, and I am out of numbers. So here's what I'm going to do.
I'm going to target one team.
That's the civic integrity team. And they have a credo.
Be selfless, protective, fair, representative, constructive, and
conscious. Do they mean conscientious? I don't know what they mean, but these
people are trying to do some good.
They're not supposed to care about growth. I mean, of course, they should
be conscious.
And another member of the team quit Facebook and told Time magazine, you
write code that does exactly what it's supposed to do, and then you have to
argue with execs who don't want to think about integrity, and they shut you down.
They're discontent. It's a place to start. I'm going to do a dive on each of
the team members, and then I'm going to write personalized messages for each of
them on LinkedIn.
All right.
I'm going to send these two home. They have a cool class schedule.
They're learning a lot here.
Be conscious.
Should there be signs around here that say breathe in it? That's good for you.
You're going to write a letter to every member of the civic integrity team?
Personalized. Aren't there hundreds of people on that team?
Yeah, it'll take a few days and evenings.
But I think you're both really going to excel at this. I'm excited for you.
I'm changing my major.
Good call.
This is your first time using the site?
I haven't used it in a while now.
I'm a sucker for extra civic.
Maybe that's like...
I don't know. Why not?
People want to date within their own vector?
Is that the right word?
Anyway, my thing is people assume I'm a finance bro because I pledge to frat and
I play golf.
Is that right?
By sight.
And a tall handicapped.
And I'm in finance.
Why? Okay. I guess you can't really blame people for a second. BJ!
Dude!
I know that guy. He's excellent.
I checked it out. You were right.
I told you.
I told him.
Chlorophyll is an internal deodorant.
It's what? It's an internal deodorant. If you drink chlorophyll water every
day, your sweat smells like flowers.
True story.
That's not what chlorophyll does.
Yeah, I read it. Where?
It's all over Facebook.
What?
I don't believe it.
I've gotta get a couple hours of sleep, I just have to.
You're a loser!
I knew that before you told me.
Yes? What?
I tried calling Zach first. It went to voicemail.
He sent you to voicemail.
You guys are getting class credit for this.
In lieu of a salary.
You know what a proton message is?
It's an encrypted message.
How am I supposed to read it? It's not encrypted for you. It's encrypted for
everyone else.
Just follow the instructions on the screen. Hold on.
What is that in the background?
A showboat.
You know it?
No. It's the granddaddy of American musical theater, Old Man River.
He's just my boo.
Oh,
I'm gonna punch your head. There's no doubt in my mind.
See you there.
Yeah. We got one.
Hey, man.
Mike, can you read me three headlines that are gonna be on the front page
tomorrow? Any three, but word for word.
Hang up.
Thank you.
Jeff Horowitz.
I'm Frances Haugen.
That's a nice spot.
Is there a reason you chose it? I can see anyone coming up the hiking trail
before they see me. I don't hike that much.
In fact, it's my first time.
I don't get it, but I guess I can see what... With every minute I spend
sitting next to you, I maximize the chance I'll be seen by someone I work
with. So if it's all right with you... Sure.
You can't use my name, and this is all off the record.
The Georgetown speech.
Yeah? The first 400 comments, 388 were positive. Is Facebook scrubbing the
comments? Who cares?
Hmm? Who cares?
Well, the speech was about free speech.
Oh, got them.
Okay. The 12 negative comments, did they have words like thanks and great?
Yes, yes. They're running an emotion analysis program that can't detect
sarcasm yet.
Hey, wait You send me a message, what would you like to talk about?
Watch a little of this, okay
You know, the thing about this is, she's the one who posted it. It's an alt-right
group, and she thinks she looks good.
Yeah?
Well...
This is your friend that volunteered for progressive causes. And four years
later, she's... bad.
So I wanted to find out who radicalized her.
And? We did.
She became what we call a hyper-user.
In the last two years, she averaged nine hours and 22 minutes a day on the site.
But she's not an anomaly.
Uh-huh. Listen, before I go on, I want to make something clear.
Okay. I have a hunch you're not a fan of Facebook.
But I am. Not just Facebook Blue, but Instagram, WhatsApp, the whole company.
I believe in our mission.
You and I are allies.
Okay. I'm here to help Facebook, not hurt it.
Clear?
Yeah.
I've been dragging these around for weeks. I can't get anyone's attention.
I ran classifiers on political groups.
I'd find the parameters rigorously, groups where 30% of content has multiple
risk factors.
Hang on. I don't understand what you're saying.
What didn't you understand?
All of it.
Classifiers, parameters, risk factors.
Aren't you a tech reporter?
Ish. Ish?
Don't worry about it. Just get to the bottom line.
All right, you did these things.
Yeah.
Yeah, I did these things.
And?
64% of people who join extremist groups on Facebook were sent their buyer
algorithm.
That can't be right.
It is.
64% of people who joined extremist groups on Facebook were sent there by
your recommendation system?
Yes.
I need you to teach me what's on those cards.
The chairman gavels a session to order. He'll make an opening statement and
review the rules of the game.
Seven minutes for the majority, seven minutes for the minority.
Back and forth for what committee council anticipates being around ten
hours. You'll be sworn in. Do you swear or affirm that the testimony you give to
this committee today will be the truth, the whole truth, and nothing but the
truth? Mm-hmm.
Please spell your name and state your current occupation for the record. M-A-R
-K-Z-U-C-K-E-R-B-E-R-G.
And your occupation?
I'm a professional defendant.
As a reminder, you are not a defendant. You're a witness.
This isn't a trial. It's a hearing. And this hearing is a globally broadcast
television show, and that's why you're paying me. I understand all of the
things that this isn't and is, as well as why I'm paying you. Good.
You read your statement, which will skip past for now.
That's a separate session, and we'll move to witness questioning.
Blair, is that the tie we chose? They're bringing in more options.
Ed. Mr. Zuckerberg, Section 230 of the Communications Decency Act, the CDA,
exempts Internet service providers from liable laws that govern publishers of
books and newspapers.
Should Section 230 be repealed? That's not how he's going to ask the question.
We know.
You've got seven minutes. There's going to be six minutes, 30 seconds. So 2.30,
be repealed.
No. Senator.
No, Senator.
Why not?
It would end the Internet.
Is that something your constituents are interested in doing?
Oh, Jesus Christ.
I don't think you do.
Charlie. What?
I don't think you do.
Who is that?
Charlie Garrigan.
I don't think you do know why you're paying her. Hang on. Charlie Garrigan's
here? I wanted him here.
What the... He won't hold back.
Hold back? He wrote a fucking... Heya, Charlie.
Editorial about... Listen to me. A batter steps up to the plate. He taps a
donut off the back. You jog with weights.
He's tough on you?
Good. He gets under your skin.
He wrote an op-ed in the New York... I don't care.
Do you?
Fine.
So, back to work. It was a long fucking op-ed. All right.
Section 230.
Let's hear it.
our answer senator from our perspective section 230 does two basic things
first it encourages free expression which is fundamentally important without
it
Without 230, platforms could potentially be liable for everything that people
say. May I interrupt?
No, but thank you for asking. Let him finish the answer.
Without 230, platforms could potentially be liable for everything that people
say. They'd face much greater pressure to take down more content. One moment.
What do we know?
It's bad.
It's going to be a series of reports. He's been working on it for months.
For months?
Very serious. That's all I know.
What is the alleging?
These speeches are not DC.
They're not.
They're getting a little crazy. Brandon, turn your phone off and put it away.
He's going to lose his mind.
Mark, if they have content violations or a number of other criteria. Or a number
of other criteria.
So I'm quite focused on this.
We don't have any data today on the real world impact of that yet, but what did
you mean you don't think I know why I'm paying Rai? She's a crisis specialist.
Fellas. Rai Akinola is crisis PR.
She's who you use when whole economies are in jeopardy.
She's who monarchies use.
If this wasn't a crisis, would I even be allowed in the building?
These guys are counting on the next round of congressional testimony to make
you likable, Mark.
I'm happy to lend a hand, but I think you're doomed.
Okay. So, revising or repealing Section 230 would end your business.
Follow-up.
Sure. What does MSI stand for?
Their response is going to be that they're aware of the problem and they're
working on it.
But along the civic and typewriting team, we were the ones who would be
working on it.
And everything you just told me, I mean, everything on these index cards can only
be proven with the internal documents, right?
Sure. So what would you need?
To stand up the story?
Yeah. With the internal documents?
No.
Or for you to go on the record?
Absolutely no.
I figured.
Just... doing what I just did is a material violation of my NDA. My last
job I covered Washington where they're pretty serious building to the press.
Not like this.
I love Facebook.
I believe in our mission.
Sure. So that's it for me. I've done my duty off the record.
I'm out. You can collect evidence on your own.
Okay. I mean it. Please don't try and contact me.
I can't encourage you to violate your contract.
My paper would be sued, and I can't encourage you to break the law because
it's against the law.
I'm not asking for encouragement. I came here to say that we're playing with
kerosene and matches.
You do the rest.
It was nice meeting you. I'm a fan of some of your work.
You can leave first.
One other thing.
Look into something called MSI.
I've never heard of MSI, but explain 64% again. Why is this hard for you to
understand? I understand. Just explain it again.
There's a chain of restaurants that serve heroin.
64% of their customers are there because Facebook says, we think you'll enjoy
this restaurant.
Is he a nut?
We should give him a name. My source?
So we have something to call him. Call him Fred. He's a mid-level engineer. Is
he a nut?
No. I don't think so.
No, civic integrity was put into place in order to examine the effects of
Facebook at scale.
Polarization, mobilization of violence, misinformation.
They're supposed to put people's interests ahead of Facebook's. They even
take an oath. To be conscious.
What? They mean conscientious. The point is, some of them are true believers.
This may be one of them. Or it may be a lure to see if they can get the new guy
to chase a bad story. Tech loves to embarrass old media, and this newspaper
does not like to be embarrassed. Neither do I.
Fred's a dumb name for an alias. I can change it. No, you can't. You said Fred.
It's Fred now.
We're all going to be saying Fred like fucking idiots.
Is she ever in a good mood?
She is right now.
64%. How is that happening?
How is that happening?
Stand on the back and don't say anything.
You're an extra. Let's see.
Okay, you can come on in.
Hurry.
Are those muscle guys pretending to type? Are they security?
Don't talk.
Who's presenting?
Amal. Scott.
They're ready.
This meeting is a follow-up to your request during the H2MT integrity
review. You asked us to explore new levers to strengthen... I don't know
your name.
Amal. Amal, I don't need the previously on. What are the decision points and
what's the recommendation?
Okay.
Okay. Integrity impact.
How much are we reducing the violation of borderline content?
Value to people.
Are we presenting meaningful engagement and positive sentiment?
How many are there?
I'm sorry?
Three. There are three?
To define terms.
We define hard actions as a removal of violating content.
Our experiment focused on soft actions, everything short of removal. So that
includes demotions, downwriting. We have to get to the end.
Okay.
We partially replace downstream models for higher... This isn't the end.
Just give him upside down side.
Okay. If we dial back downstream MSI, we can reduce civic misinformation by 38%.
38%. Model shows if we stop boosting content most likely to be re-shared, we
reduce civic misinformation by 38%. The downside?
There's really not much.
This is a big win.
Can you assign really not much a number value?
A 1% reduction in engagement.
Just 1%. You know what 1% is at scale? That's 30 million people who just
stopped scrolling. Do you know what 38% is at scale?
That's it.
You can go.
Just one percent.
Fucking civic integrity.
They solve problems.
They point out problems.
You're going to your room.
The civic integrity team is being dissolved.
It's not, it's not.
But if the team was dissolved, there's an argument to be made that that would
be a good thing.
We'd be absorbed into other teams.
There's no one else here, Francis.
The only one's hiking today.
It's moving northwest.
It's going to stop in a minute. You know, I'm happy to come to your place if
that's easier.
At least a dozen Facebook employees live in my building.
Well, staying at the Stanbridge Suites, you know, aren't talking doors. You
haven't found a place to live yet?
No, I should really do that.
What's on your mind?
It's been 51 days since I gave you the story.
64%. Why haven't you printed it?
Because you didn't give me a story, you told me a story.
I'm trying to find proof.
Hurry up!
Well, anytime you want to hand over the internal documents. I thought you
weren't allowed to ask me to break up. I'm not.
I don't want to spend the rest of my life being made an example of by a guy
with unlimited resources.
I told you already, you and I aren't on the same team.
I remember.
Rain's stopping, as I said it would.
They're going to dissolve Civic Integrity.
It's only a matter of time.
Why do you say that?
Something that was said at a team meeting.
Sorry. He has a ballistic couch in his office.
It's bulletproof.
He also has a bulletproof wall monitor.
How does a bulletproof couch protect you? You cower behind it.
Right.
What have you found out about MSI?
Nothing.
Well, you're useless.
It's not the first time I've heard that.
Your company is very good at keeping its information private, which is more than
I could say for its users.
We used Optimize for likes.
The algorithm wants you to stay on the site for as long as possible. It's the
same as terrestrial radio or network television or any advertiser-supported
business. We knew what kept you scrolling because of likes.
Right. And then two years ago, a decision was made to optimize for what
would be called meaningful social interactions.
The debate is over.
I want to optimize for MSI.
And the algorithm was changed.
I found a post office.
Oh, so you have done some work.
Mark felt that more personal posts, things like anniversaries, birthdays,
graduations. They were being crowded out by posts from brands.
Yeah, they were. The goal was to foster more genuine interactions.
And strengthen the sense of community on the platform.
Right. He said, now I want to be clear.
By making these changes, I expect the time people spend on Facebook and some
measures of engagement will go down.
Yeah. He's a CEO deciding to make less money to improve his product.
Yeah.
So what's the problem?
Well, it doesn't explain how he radicalized my friend.
Which is what happened. It just is.
Buy you a burger phone.
Do you expect me to photograph documents on that?
I'm only asking because it's a felony.
My phone number is in here.
You call me anytime you like. Anything else you do with the phone, that's up to
you. No, I just wanted to tell you that they were going to dissolve civic
integrity.
This was it.
Hey, this is a room full of people who shouldn't sing karaoke
Jeff did a letter detailing some of my concerns in an election year. I have it
right here.
I thought some of us could sign it, or if we get enough team members... Hang
on.
Listen.
Just as nature abhors a vacuum, Facebook abhors friction.
Every single thing he does seeks to eliminate human friction.
I know, but... Francis.
Listen, have you looked at political engagement in Stuttgart?
No, of course I haven't looked at political engagement in Stuttgart. Civic
was designed to create tension between growth and safety. We write code that
creates friction.
It's only a matter of time.
I'm not signing a letter, and you're not signing a letter. Don't be friction.
Excuse me?
Sorry, I was just sitting here and I overheard. We apologize.
No, I work for Facebook, so if you're...
daughter is being bullied she should report it to us and we will shut it down
it's not facebook it's instagram we bought it it's one company now separate
platforms but one company you can report bullying only if someone's doing it on
their main feed which no one ever does they set up eight pages they've made 11
hate pages about her i'm sorry i'm sorry
i enjoy your dinner please dad no just be a sec
Excuse me.
It's her entire social structure.
It is for all of them.
There was bullying when I was a kid, but the velocity, the size of distribution,
and the anonymity. The school called us when her gym teacher saw cuts on her
leg. My wife wants to talk to the parents. Me?
I want to go see the kids.
With the fucking fairway wood.
Unplug the goddamn thing.
Come on in.
You look nice.
Are you out?
No. If anyone sees me coming or going, I want it to look like I'm on a date.
When you say a date, you mean a... Yeah, yeah.
Still no story about 64%. That's the only reason I contacted you. That's the
only reason.
how long did they take when daniel ellsberg gave them the pentagon papers
no time they did it like that do you really not see the difference between
the two but the pentagon papers he gave them the pentagon papers yeah
the switch to msi wasn't to foster more genuine interactions and strengthen the
sense of community on the platform our users were getting older comments
reshares and likes all declining engagement declining right every
intervention ranking for likes ranking for videos ranking chronological nothing
has stopped or even slowed erosion if engagement keeps declining and i don't
see why it wouldn't it's gonna be a bad earnings report we'd lose value in the
third and fourth quarter how much value
how do you know about this i bought an air gapped computer
that means it's never been connected to the internet
It's an island.
It's simply a motherboard and a central processor. I know what an aircap
computer is.
Okay, well, the first time we spoke, you said you were stupid.
I'm sure I didn't say that. Ish. Hey, Woodward and Bernstein weren't White
House reporters. They were Metro.
You mean, like, they used moose?
Not metrosexual.
Metro report. They covered the city.
I love what I do. I want you to know that.
Democratization.
Giving a voice to...
Giving everyone,
that's what we do.
I didn't say that well, but... You made it clear.
There's a photo in there.
Is it a photo of a stolen document?
Yes. Okay, then I can't handle your laptop, but if you'd open it, I'd be
happy to see what's on there.
What? Just open the damn thing.
Thank you.
This was part of a presentation given at a meeting two years ago this month.
Hmm. Yeah.
Hmm.
There is one post that describes the kinetics of the virus.
For every case that's escalated to the ICU, there are 100 hidden cases of fresh
infections working their way up the pipeline.
Right now, there are 10 reported cases in the U.S., which means there are
hundreds we don't see yet.
You know how fast that's going to multiply exponentially?
Fast.
And you know where those 10 cases are?
What? No.
Right here.
Okay.
My point is it's going to be bad.
What is it?
I wonder why he thought that changing the metric to MSI would reverse the
trend.
And did it?
Did engagement increase?
I don't know.
They rejected your fake name.
They keep doing that.
You want to try another fake name?
No, we need a real name and a real email address.
Do you already have a Facebook account?
I do.
Evelyn, do you already have a Facebook account?
No. Wait.
I need a real person to open a fake Facebook page and start liking things. I
need to use your name. But some people might think it's really me.
Let's get started.
Evelyn Dabrowski isn't necessarily a girl. Alright, here's what I want the
profile to say. Hang on. You're a young mother from Wilmington, North Carolina.
Wait. And you don't trust the government.
You're interested in politics, but you don't like politicians.
And anything anti-immigrant, you give it a thumbs up.
Engagement increased?
Everything increased.
Especially reshares.
By how much?
Fifty percent.
Engagement and reshares increased fifty percent in a year after introducing MSI.
Yeah.
Contingents.
If something doubles every day, at the end of the first week, you'd have 128
times what you had at the start.
But at the end of the second week, you'd have 16,384 times as much.
Okay, next page.
Imagine if you're unable to see the state of the world and were only able to
see it the way it was a week ago. You'd think you were dealing with 128x when
really you're dealing with 16,000x.
That's this virus.
We're late.
Why did engagement go through the roof like this?
I don't know. Maybe we should contact an investigative reporter.
I have to.
Hello? Hey, it's me.
Yep. Reshares.
Reshare the post. Don't just like them.
Reshare them. Okay, so that's it for me. Yes, thank you. Get home safe.
No, I mean this is really it. I'm flying to Puerto Rico in the morning.
For how long? For however long the virus lasts.
Wait. Are you going to Puerto Rico, or are you moving to Puerto Rico?
I have celiac disease.
What is that?
It's an allergy to gluten.
An allergy? What's the worst that can happen if you eat gluten?
Death.
But a result of the celiac disease is neuropathy, which means my wrists and
ankles respond to cold with a lack of blood flow.
It's painful. I didn't know that.
Haven't noticed I wear gloves and leg warmers a lot. I thought it was a
fashion choice.
Should I make it work?
People are going to start working from home, so I'm taking this opportunity to
work where it's warm.
I'm renting a place in San Juan. I got an Airbnb on the beach. We were just
starting to get somewhere.
It is a terrible time for you to migrate to warm weather. It's nerve damage. It's
inconvenient for me, too.
A change in the algorithm that was designed to show more wedding pictures
boosted engagement 50%. Yeah.
Figure out why.
I have to finish packing.
No, hang on to the phone.
No. It's just a phone.
Keep it.
So what do you do now? Write more letters and start all over again? Yes.
Yeah, I'll start all over again. While waiting for a cure to be found for a
virus that was just discovered, I will develop a new source and start all over
again.
Because of gluten.
We were getting somewhere.
What do you usually do when something like this happens?
When my source moves to Puerto Rico because of a global health crisis.
Let's regroup.
What do we have so far? Where are we?
Facebook's algorithm is recommending hate groups at an alarming rate.
Yes, and I can't prove that yet. That is a big story, but there is a bigger
story. What's the bigger story?
Why? Why?
Why is the bigger story?
All right, what is the secret ingredient in MSI that's making engagement increase
by 50%?
In a year. Their users are getting older. They've got competition from
TikTok. They're in deep trouble.
Then they adjust the algorithm.
Call it meaningful social interactions.
Announce publicly that MSI might make engagement go down even more, but that's
okay because they know it is really going to go up.
What were they spiking the drink with?
I have to go back to the drawing board. I have to find a new source. No, I don't
have that kind of patience.
Go to Puerto Rico. Christina, every time we've met, Fred has come to me. All
right? I don't want to... If you get him to give you the documents you need to
stand up the 64% story, he'll be top committed. Then he will help you get to
the bottom of MSI. Now, I promised these sources they are going to be safe,
right? If Fred is going to continue to risk his job and more, I'd rather it
come from him. I want the big story, and then I want the bigger story. Go to
Puerto Rico. With each new file he opens, he's creating a footprint.
He knows that.
Let me think about this. Yes, think about this.
Take all of the next ten minutes.
Right.
Oh, Jeff, you would know.
Settle a bit.
Is spatula a Yiddish word?
I don't know. I don't think so.
Who the fuck did you make that with?
Jeff?
Yeah?
You need to see this.
We're going to move away from section 230.
Robbie, I do want to look at the alternates for the 2.30 questions and
hear what we have for political ads.
Brendan, put your phone away or we're not going to lose our jobs. Okay, but
that's right.
Mark,
political ads.
Senator.
Well, Senator. Just Senator.
Senator, I think lying is bad.
I do, and I think if you were to run a political ad with a lie, that would be
bad.
But I don't think the right thing to do is to prevent the voters from seeing
that you lied. There it is. I can live with that. I think he just catches the
corner of the plate. It's less defensive. I don't think it's defensive
at all. I think it's a win. Everybody good over here? Robbie? Brendan? Yes.
Jake? Ed?
Charlie? Are you fucking crazy? I'd like to take a moment to commend whoever
thought it was a good idea to bring Charlie in, right? It's a good answer.
You're providing a service by exposing the voters to the lie. It's a way of
framing... How does a voter know it's a lie? He's not literally saying... What
are you talking about? He just literally did. It's a way of framing... He's
trying to prevent the voters from making some... The question the senator asks,
which Mark will be asked, was would she be allowed to pay to run a campaign ad
on Facebook that claimed her opponent voted for a bill she didn't vote for?
The facts are publicly available.
Are they supposed to consult the congressional record? Are we? I'm just
going to sit here while you do this because time means nothing to me. You
can't give that answer. Maybe with a different tie?
You're announcing that the official policy of Facebook now allows
politicians to pay to spread disinformation. Not if it may cause
imminent harm.
Okay. Using census data, could I pay you to target predominantly black zip codes
to advertise that this year the election will be held on Wednesday?
when we roll out the census suppression policy no just say no say no we would
never do that charlie where there's imminent risk of harm you're not fact
-checking political ads it's a democracy i believe in free speech yeah everybody
does this can't be your answer i'm not standing in between someone seeking
office and the voters you are standing in between them you're like a crossing
guard standing out in front of a school but you're not doing anything with your
arms So the cars are just plowing down the children because it's a democracy.
The voters aren't children. They don't need to be told to eat their vegetables.
And how about just telling us which ones are vegetables and which ones are clumps
of dirt in the shape of a carrot? People can decide on their own without any help
from me if a politician or an advocacy group is telling the truth.
They can. I respect our users.
By lying to them. I'm not the one who's lying.
And I'm not stopping them from seeing someone who is.
Most people know when they're being lied to.
How? After they aired the first episode of Gilligan's Island?
That night, a lady called the US Navy in Pearl Harbor to report seven people
shipwrecked in the South Pacific.
I don't know what the fuck to make of what he just said, but I'm standing by
the Bill of Rights.
Let me talk to you for a second.
What do you want from me?
What the hell?
As long as there's no risk of imminent harm, people can post what they want.
I'm not talking about the post.
The fact-check situation on the post is bad enough. I'm talking about ads.
Paid political ads. You can't leave out the ones that... What are you doing
here? Exactly. Remember, that's too long ago.
Fry asked me.
Remember, that's not too long ago. You valued my advice.
You and this company did well by it. That was a nice time, but it was
replaced by another time where you wrote an op-ed. That's how time works.
Do you remember what you urge your readers to do? You have to put that
aside for the moment. Wake up to the Facebook calamity. That's when you
beseech them. So...
And it's fair to say our interest may not be a lot. We don't have time for
this. How much did you invest? It doesn't matter. How much? I don't
remember. Not the firm, not you personally.
Mark. 2.5 million.
And the return?
100x.
Yeah.
$250 million.
Calamitous. And hopefully you didn't wake up to the calamity until after you
divested, but if you hadn't, your $2.5 million investment would have been worth
this morning $1.2 billion. So by all means, advise me. You need to fact-check
political ads, and you need to reject the ones that... I hear it when I censor
too much, and I hear it when I don't censor enough, so I'm not going to
censor at all. Well, you are going to profoundly regret that decision.
Remember that time you made that Hot or Not website in your dorm room and every
girl in Boston hated you? This is a worse decision than that. Much worse.
Remember when you lost a billion dollars just to make a sanctimonious point?
Okay, listen. This isn't the meeting where we talk about it. That meeting
happened already.
This is the meeting where we make me likable. I shouldn't have said that. I
know what strangers think of me.
I get to read about it every day.
So does my wife.
So do my kids.
They work in the refs.
The reason why you hear it from the left and the right on content moderation,
they work in the refs.
Facebook isn't the ref. That's the point.
That's the point, Charlie.
We're not the ref.
We're the public square.
I'm a free speech absolutist, so accept where there's imminent harm. You can't
say absolutist and accept where there's imminent harm. With the new
optimizations, with the MSI, the fire hose of bad information you are
injecting into the air supply is becoming jet powered. It's hydraulic.
Harm, I promise you, is fucking imminent.
Shades of burgundy.
I don't like those.
We need to get back to it.
What's happening back there? Why does Teddy keep coming in? Let me talk to
him. Don't worry about it. No.
Brian, we need... What?
The Wall Street Journal.
You gotta be kidding me.
If you'd called from the airport in San Francisco instead of the airport in San
Juan, I would have told you not to get on the plane. This is the best banana
daiquiri I've ever had. Without knowing how many banana daiquiris you've had
that day, one is meaningless.
An intern at my office set up a fake account.
She scrolled for hours every day and liked everything.
After 10 days, she was invited to join three different groups, all labeled
extremists by the FBI.
I want the internal documents.
I want proof that 64% of the members of extremist groups on Facebook were sent
there by your code.
Pay for your dumb drag.
My bureau chief asked me, how do you know where to look for these things?
Your bureau chief knows about me?
Well, my bureau chief, her deputy, and my editor think you're a guy named Fred.
Because of the work I did at Pinterest and Google, I'm sort of at the center of
a Venn diagram of institutional knowledge.
Understand, I'm not a basset hound you can send into the woods to ferret out
truffles. I don't think basset hounds do that.
Sure. I just want to be clear.
You love your work.
Yes.
Yes, I do. I love my work. I get it. It is a good job, great pay, stock options,
benefits. I'm paid what I'm worth, but that's not what I'm talking about.
Sorry.
Connecting people, it's a virtuous mission.
Some people are awkward, Jeff. Some people are self-conscious in social
situations.
And they get to be their best self when they're alone at their keyboard.
We are, in fact, changing the world.
Yeah. You know what? It's not clear.
You know, when you first started, we were warned about you. They put your
picture up on the screen and everything.
When in history have the people who've warned about the press been the good
guys? You think we're the bad guys?
I think that you're the best tool the bad guys have ever had, and you're about
to show me proof of that, so let's move it along. That's like blaming the Zodiac
Killer on pencils and paper. It's nothing like that.
We are about democratization. I've heard that. I've also heard you're making the
world a better place.
Smug it up all you want, but we are.
Sixth grade girls are calling each other broke bitch, so I'm not entirely sold.
You're talking about the culture. We're talking about... Democratization.
Yeah. Frances, democracy is the best form of government.
It is not the best form of everything.
I appreciate the mansplaining. Speaking on behalf of all men now, we've heard
that feedback. We've considered it.
Done some introspection and come to the conclusion that is something that women
say when they're losing an argument.
You don't think everyone deserves a voice? Everyone has a voice.
We're born with one. Not everyone deserves a microphone.
Not everyone gets to write for the Wall Street Journal.
That's the point.
Credentials. You have to be good to work there. You have to earn it.
Yeah.
Try getting a job at Facebook.
First, I'm going to show you the network architecture maps.
You know you have to explain all this, right?
Uh-huh.
Andy, hang on. I'm just looking for reception.
Okay, hey, we've got it. We can hold another week if you don't think... No,
no, no, we've got it.
Documentation, interaction among extremist groups, groups you should
join, impact study, a blind quote from the source.
They're playing with kerosene and matches.
We, we are playing with kerosene and matches.
Can we say he was on the civic integrity team? No. A Facebook engineer who's
remaining anonymous.
Hang on. I've got another call.
Hello? The intern in your office, you said it was 10 days before there was
contact? Yeah.
It's a lot less time than it took my friend.
Why? Why do you think?
The reshares.
When I was in your room, you made a phone call. Was it to the intern?
It was. And you told her to reshare, not just to like, but to reshare.
I'm on Pacific time. I work from noon to 10. Meet me tomorrow at the place with
the dumb drink.
It was just a banana attack.
Andy. Yeah, I'm here.
Listen, I know there are easier enemies to make. The mafia would be an easier
enemy to make. Yeah.
But we're going to publish.
Hi, Miriam.
Hi, Frances. Thank you for meeting with me.
Sure. I got your message.
We have a problem.
I'm afraid we need you to come back here.
Walk with me.
Three shares.
We need to go truffle hunt.
I have to go back home tomorrow morning.
Why?
Turns out Facebook policy doesn't permit working from territories.
Even during company-wide phases of remote work.
Sorry.
Okay.
Back to gloves and leg warmers.
We can work from my hotel. We're not going to be doing any of this anymore.
I'm done. Okay.
For real.
And I'm humoring you. 64% piece ran today. It was comprehensible. I have
done my duty. Francis, there's... At some point, they're going to be able to
trace it. All they have to do is look at the package... Has anybody said
anything? No. I bet when HR contacted me this morning... You thought it was about
the story?
Yeah. And that scared the hell out of you for a minute? For a lot more than a
minute.
For more than a minute.
Who does this? Like, I'm not a Frank Capra character.
I wouldn't have thought you watch Frank Capra movies.
Why not?
I don't know. I've seen them both.
Oh, he's made more than two.
The big ones.
I know what you're talking about, but you should still see Lost Horizon,
Arsenic, and Old Lace. Here comes the... Oh, my God, shut up.
Okay. Who does this?
This isn't...
Something I'm doing until I can do the thing I really want to do.
This is the thing I really want to do.
You sent a LinkedIn message to everyone in Civic Integrity. Why was I the only
one who wrote back?
It's because you're friends. Barely a friend. It was someone I knew, and I
overreacted.
Here, just take this. No, you hold on to that. Just take it.
Yes, I know what to look for, where to look for, but do you think that I'm the
only one?
So, this, this, this is a...
I'm sorry. I would like to have some Spartacus-rated courage of my
conviction, but I don't.
Art and literature is at a pretty high standard for who we're supposed to be.
Antigone.
John Proctor.
The Tale of Two Cities. I can't remember his name.
Gandalf, for God's sake.
And maybe I am Chicken Little.
Maybe none of it's a big deal.
Maybe none of it's a big deal.
Anyway, I'm not going to risk my job, my future, or my freedom anymore to help a
reporter who, let's face it, is biased against tech because we're taking
journalism jobs.
Who does this?
I appreciate all the help you have given me and the risks that you've taken to do
it.
I'm sorry you had a scare and you were absolved.
For the record, my bias isn't because tech is taking journalism jobs.
It's because you're doing them so badly.
It's a big deal.
Have a safe flight back, Francis.
The Wall Street Journal.
There's a series they've been working on. For months. A series?
Nobody knew they were working on this? Cynthia's on vacation.
Way to throw your boss under the bus.
The head of media relations is in Kathmandu. Who's the reporter?
Jeff Horwitz.
I just got off the phone with him.
It's going to be Instagram and mental health.
Crosscheck favors elites.
Drug cartels use our services openly.
Human traffickers use our services openly.
Vaccinations, internal chat boards, and they're starting off with MSI. He has a
source and he has internal documents.
Bloody hell.
Wait, say again what? He has a source.
He won't give me his name, but he used to work here.
When do they publish?
Starting Monday.
What did you say it was?
Jeff Horwitz.
He broke the 64% story last April.
Did you know this was happening?
No.
I don't know anything about this.
You haven't spoken to this guy?
Jeff Horwitz? I've spoken with him, but I don't know anything about this. Any
source that used to work here?
Fuck! Keep your voice down.
I have a meeting with Horwitz at 6 tonight.
He's coming here.
Just him and me on background, and that's when I'll know more.
6 tonight?
6 o'clock.
Let's get back to work.
What was that about Instagram and mental health?
Hmm? When he listed what the journals got, he said Instagram and mental
health.
Nothing.
We're aware of the problem, and we're working on it.
And MSI.
I am not a sheep.
I'm not a sheep.
Show me the law.
Do your research.
No, no, no. Do your research. Show me the law, the federal or state law. The
store has the right. Do your research.
Ma'am. Show me the federal or state law. state statute that requires me to wear a
mask ma'am the story is the right show me the statute ma'am i have entries in
my purse you can have one you're a sheep you can have it
Can I come in?
I'm tested.
Sure.
I didn't even know you knew where I lived. I live in this building. We just
never run into each other.
Sorry I keep it so hot in here.
You know why.
Frances, at that goodbye party, you showed me the letter you were going to
send.
It was on your screen.
Okay. She said, we're playing with kerosene and matches in the letter on
your screen that night.
And that was the blind quote in the journal story.
You're working with Jeff Horowitz.
No, Morgan.
You and I... don't know each other very well i can explain if you found out
there was a recent internal study done on the effects of instagram on teenage
girls with body image issues which is all of them what would be an acceptable
percentage of that test population whose issues were found to have gotten worse
anxiety depression and suicidal thoughts as a result of time spent on the
platform what would what would be an acceptable percentage for you of
teenage girls whose body image issues got worse as a result of their time on
our website.
Not sure.
Two percent?
One percent.
It's 32 percent.
What study?
This one.
Please give this to your friend.
before they start marketing Instagram kids.
This is it. This is it.
There is an explanation for this.
Have you considered that your camouflage might be drawing more attention?
For the life of me, I couldn't remember what hotel this was. That's why I didn't
call first.
Marriott, Mata, Hilton, Hyatt, Embassy Suites, Doubletree. I couldn't remember.
I only knew where it was.
And I gave back the phone.
And I parked down the hill. And it's raining. You alright?
Well, I look ridiculous.
I should have called that out, I guess.
What's that guy so happy about?
Hmm? The one who just punched the air in front of him.
Why is he so happy?
It's a replay.
He hit a 30-foot jump shot to tie the game in the last second. Is everything
okay? Just a tie? He's that happy for a tie?
Well, they go into overtime.
Did he win in overtime?
We'll see if the game's not over.
I can't remember ever being that happy.
Have you ever been that happy? It's the guy who punched the air.
I've never been that happy.
I'm the girl in class with her hand raised that nobody wants the teacher to
come on.
You should have just stopped raising my hand.
You and I said... Downstream MSI.
I don't know what that is. Oh, shit, you mud-eyed... What happened out there?
Downstream MSI is the avalanche for follow-on activity that makes a post go
viral. Okay. Just listen.
In the beginning, the best thing you could do was like a post. If you liked a
post, we'd show you more things like that.
Then two years ago, we optimized for MSI.
Here's what changed.
Emoji responses will be worth five times as much as a like.
Comments will be worth 15 times as much as a like. And reshares will be worth 30
times as much.
The algorithm wants to show you content that you're going to reshare. It wants
that badly. The algorithm shift is easily positioned as an adjustment
that's good for people, not good for Facebook.
Now, I want to be clear.
By making these changes, I expect the time people spend on Facebook and some
measures of engagement will go down.
Can you guess what the problem is?
By prioritizing content that gets reshared at 30 times the power of a
like, Wait. No, wait.
Ma, we know what gets re-shared the most. We already know.
Outrage, babe. We already know.
We have God knows how many internal studies showing what gets re-shared the
most. We already know.
Jesus Christ.
Yeah. At a time when we're trying to address misinformation, hyper
-partisanship, hate speech, you're going to amplify and turbocharge it. He's
right, Raya. You're not supposed to. It's antithesis. David to connecting
people which as I understand was the whole it's a public company we have
studies what we're a court board we don't
control what people tend to it but you can right
the debate is over I want to optimize for MSI Jesus
Francis somewhere in that computer is evidence that senior leadership knew
that he knew that the things most likely to be re-shared are... Anything that
makes you angry.
That's just something that happened.
I gotta get this, okay?
Room service. I ordered dinner.
Relax. It's okay.
In your experience, how hard is it to get powerful people to change something
you're doing?
When it's about money, it's hard.
Yeah. But when it's not about money, it's really hard.
You have to cause pain.
You have to make it hurt.
I quit my job today.
You quit your job? I can't take their money while I'm stealing their
documents.
I lose access midnight Friday, so we have 102 hours to get everything.
How much do you think there is on MSI?
No, I mean everything.
This is a study that hasn't been made public of Instagram and teen mental
health.
There's also going to be evidence of drug cartels and drug traffickers.
Human traffickers.
You guys are going to need more ink.
102 hours.
If I work here, it'll save time running back and forth with the phone.
Sidney Carton.
It's the name of the hero in Tale of Two Cities.
They chop his head off.
See, this is what I'm talking about. I get it. Let's go to work.
Don't say users.
Say people.
Don't say humans. It sounds like you're running an experiment.
Blair, you have one job. To find a necktie for this man here.
It's not as simple as it seems. It can't possibly be more complicated than it
seems. You'd be surprised. I'd be thunderstruck. Blue. We tried blue.
Different blue.
Okay.
Feel. Felt.
Found.
Acknowledge how people feel.
Acknowledge that others have felt the same way. And share what Facebook has
found and is doing about it. Yeah, and fact-check political ads. We are past
that now.
Go back to it. This isn't the meeting where we do this. Facts are subjective.
No, they're not. They are, actually.
They are.
What if a political ad said that a president created six million jobs,
including a half a million manufacturing jobs? To fact-check that, you'd have to
determine whether that was dead or gross.
whether the active voice claiming causation was appropriate, and whether
the job growth stemmed from pre-existing economic momentum. You're out of labor
statistics. Stop. Go with that.
Mark. Enough!
You've been at me all morning, and I'm done.
People around here understand that when I say no, that's the end of the debate.
I'm not two years out of a dorm room anymore, Charlie. Look around.
Okay, guys. Dammit.
You're acting like a jilted lover, Charlie. You are. I remember that.
When you were briefing against me? We met once.
We met once a week, every week for three years. Once, like once upon a time.
You gave me advice, I took some of it. All of it. Some of it. Did you sell to
Yahoo? I didn't. You're welcome, but that doesn't... You committed a pretty
stunning act of betrayal, and now we don't meet anymore. Oh, I left when you
started commoditizing gullibility.
And so I lost a ton of money.
And I'm troubled that you think that that's something I should find
embarrassing. For a VC?
Do you know what the three most popular posts were yesterday?
No. Two of them were factually absurd, one of them was perverse.
All three were hysterical and stupid, and none of them had any news value at
all. Those people are perverse, hysterical, and stupid, Charlie. That's
not me posting that shit.
But aren't you a little embarrassed?
We don't meet anymore, so I don't know why you're here. I'm here to tell you to
fact-check political ads. Well, I'm here to say no. It's impossible, Charlie.
At scale, it's impossible.
Expecting real-time betting?
Millions of political ads across diverse electoral systems in a hundred different
languages simply isn't a possibility. You're gonna sell fewer ads!
That's all!
You're going to sell fewer ads, but you're not going to care because
political advertising accounts for less than one half of 1% of your revenue.
A fraction that can more than be made up for in the goodwill that comes from
people knowing that a political advertisement on Facebook platforms is
factually accurate.
Change a zero to a one or a one to a zero. Just do it.
You finished?
Or is it possible that the politicians who stand to benefit the most from
misinformation are also the ones most likely to create a more relaxed
regulatory environment?
The ones least likely to reform Section 230?
It's a business, Charlie.
You know why we don't fact-check ads?
It's because we don't have to.
Are you new?
All right.
Body language, Mark.
Start with a gentle nod to show engagement.
Let me see it now, whilst I'm talking to you.
Yeah, not so much, a little softer.
Yeah. We're switching out his tie, are we not?
Shut the fuck up.
What's going on back there?
What?
They need work.
Forget the Wall Street Journal, I can't today.
No, it's the Capitol.
What's happened at the Capitol?
They've made contact with the police.
It's been declared a riot.
Are you seeing this?
What? They just put out an agency white bullet and anyone with a badge and a
gun. We're setting up an IPOC. A what?
It stands for Integrated Product Officer War Room.
European political parties telling us the change to MSI forced them to produce
more negative content.
Here in this room, you haven't been tested. You need to be wearing a mask.
That's the problem.
we let him keep posting
sitting
president
You didn't teach any math at your school. Did you go to a Baptist school
where math was like witchcraft or dancing?
I went to a regular school!
Keep up!
Look at the NEQ dashboard now.
These Voidwine pages are getting massive distribution.
We saw changes directly to production. We can't wait to move them on.
Hey,
buddy. You can't let him post anymore.
G-Y-S-J needs tighter filtering.
Mark, we have to tighten filtering.
The effort to attract preaching is going beyond Instagram. You're going to want
to see this document.
I hate full documentation on all 62 measures. Reinserting any two measures
for these pages.
Demoting all... You said comments on high-risk groups? Yes. Do it again.
Is he doing it to disperse?
We judge the risk of fake positive outweighs the benefits of automation.
That's internal policy.
So the risk of incitement isn't as bad as the risk of blowback if they remove a
post. Yeah?
Francis?
I'm locked out.
They did it an hour early.
It's okay.
We got it.
We got it.
Heaven help me.
What was that?
Going on the record.
You're tired.
Use my name. You don't want to do that. This would all have more weight if I
wasn't anonymous.
Right? When this happens, I tell my sources to take 24 hours. As soon as you
publish, they're going to narrow it down to five people. With this combination of
documents, the way they trace it, I cannot explain it to you because... I'm
stupid. How dumb you are, but they are going to know that it was me.
So it would have more weight if it wasn't anonymous.
How many times have you told me you love your job?
You gotta cause pain, right?
It's gotta hurt.
Take... I don't need 24 hours.
Use my name. I'm on the record.
Zach, I'm taking dinner orders.
Roiled salmon with a nice Dijon A's.
Hamburger.
Uh, guys?
Just come here a second. I want you to meet Francis.
Saw Evelyn and Zach, the interns I was telling you about.
It's nice to see me.
See you.
Meet you.
I'm sorry, between the school and the internship and... Him? Him.
Yeah, there hasn't been much sleep.
It turns out we ran the same experiment as you. A fake account, fictional woman
named Carol.
We got pretty much the same result.
I'm being recruited by the Idaho militia.
We're in the air.
Okay.
Princess.
You're cool.
I think you're mistaken.
I'm not.
Pretty sure I friended Carol.
Everybody, this is Fred.
Francis.
I'm Jeff's editor, Andy Butler.
Hi. Christina McCann.
Christina. Tom Dash. Good to meet you.
Please. Thank you for coming in to speak with us.
I understand you've been working around the clock for a while.
Uh, yeah, it's like you're interns.
I just need some sleep.
You need some lawyers.
Have you considered seeking whistleblower status?
People don't hire whistleblowers.
Her days in tech would be over.
Have you considered it? No.
I have. No, no, no, no. It's one thing to go on the record. She's going to get
sued into small pieces if she doesn't get protective status.
Well, to get whistleblower protection, you need to testify in front of a
federal body.
Congress. In person.
You want to do that?
No. Right. But someone's going to have to explain all of this to them.
I had to explain it all to you.
A lot.
Someone is going to have to explain all of this to them.
Christina, I work for the Wall Street Journal, so my cred as a free market
capitalist is solid. And even I think this needs government intervention.
Congress has to pass some laws pronto.
We'd be testifying on television, okay? There would be press. We're the press,
Jeff. And the internet would have its way with you.
You'd be taken out for a dance.
I know.
Sort of a fitting punishment.
Why do you need to be punished?
You spent the last year telling me to take some responsibility for the code. I
was being manipulative. She pays me to be. Not very much. Look, Frances... I've
already spoken to Whistleblower A. What?
They're going to set me up with the SEC.
God damn it.
Hey guys, Frances and I are going to talk alone for a minute.
Your work on this.
You don't have to say something nice.
Great, thank you. Great.
That nerd in there.
She's smarter than any of us.
She's gonna be fine.
This is what it looks like when it's good.
Good job, boss.
You guys should really go home.
He probably got a couple hundred documents.
We'll stay and start indexing them.
Evelyn and Zach, I have 21,323 documents.
He's here.
Send him in and then stay.
Jeff. Eddie.
Yeah. Jeff Horowitz.
This whole meeting's off the record. Yeah.
Someday, huh?
As soon as the first protester hit the first cop, I texted my girlfriend and
told her I had to work late because we're going to get blamed for this.
Mark wanted me to give you a message.
Okay. A few months ago, Mark posted a picture of himself riding hydrofoil.
New York Times said he was riding an electric surfboard, but he wasn't. It
was a hydrofoil.
Mark would like you to get shit, right?
I don't work for the New York Times. He met in general.
That's the bad press that he's worried about right now? No, he's not worried
about that either.
Teddy, as we discuss on the phone... Frances Haugen is your source.
It wasn't hard to trace the footprints.
She didn't have many friends around here.
I wonder if her motives will get questioned.
As we discuss on the phone, the journal is going to publish a series of
investigative pieces. Facebook files?
Yeah. I hate alliteration.
But we have a few questions that we need you to respond to in 72 hours. You know
you ruined that girl's life.
When she gets up in front of Congress, that'll be the last time anyone hears
from her. Maybe she'll get a job at an Apple store.
She's going to be fine. No, she won't be.
And if that girl didn't have immunity, I'd walk her to prison.
Well, she does.
She's going to testify.
Congress to the rescue. That's a pretty analog solution.
Teddy, Jeff.
We're twice as big as the biggest country on Earth.
What I'm frightened of, Congress, we're post-government around here.
Please, please let me quote that.
No.
Would it be better if I came back tomorrow?
Give us a sense of the questions.
Why did Facebook shut down the Civic Integrity team?
Go on. Why did Facebook ignore FBI warnings last year about QAnon being a
threat? So that more than 3 million people were members of QAnon Facebook
groups. It's bullshit.
My assistant.
Why did Facebook algorithms promote content that undermined the country's
pandemic response with lies about vaccines?
God damn it.
Anything else?
Just for my own curiosity.
Does Facebook juice the comments under Mark's posts?
You know, I think we should do this tomorrow.
Yeah, that's no problem. I'll arrange it with your office.
But again, insurrection or no insurrection, you've got 72 hours.
I don't know what that fucking girl thinks she's doing.
She's disrupting.
You only have about a minute.
Good morning.
Good morning.
You've been in this room before?
Yeah, I have. They told me this room was used for triage.
They brought Capitol Police officers here on makeshift stretchers after
they'd been beaten and tased.
They replaced the carpet because they couldn't shampoo the blood out.
And no gloves.
I didn't want to look like a freak.
Before you go out there, I want to give you some advice.
Okay.
Try not to be mean to the U.S. Senate.
Try, if you can, not to call the Senate stupid. I'm not mean. I am a delightful
person. Sure, I've called you stupid on a number of occasions. But I
do think it's remarkable how far you've gone and how little you have.
you know iq wise
Only before this committee will be the truth, the whole truth, and nothing but
the truth.
You should redeploy the feed boost removals for the October convict. Did
you turn off break the glass? After election day, the election was over.
Not this one.
We need labels on every post that attempts to delegitimize the election.
No ambiguity, no soft language.
We have to say something like the U.S. has laws, protocols.
You just posted a video.
Mark?
Good afternoon, Mr. Chairman, Madam Ranking Member, and members of the
subcommittee.
My name is Frances Haugen.
I used to work for Facebook.
I joined Facebook because I believe it has the potential to bring out the best
in us.
But I'm here today because I believe Facebook's products harm children, stoke
division, and weaken our democracy.
You just posted another video.
This is not a simple matter of certain social media users being angry or
unstable, or about one side being radicalized against the other.
It's about Facebook choosing to grow at all costs, buying its profits with our
health and safety.
Ryan, you need to get the M-Team started on talking points.
Sure. Any suggestions, Brendan?
During my time at Facebook, I came to realize a devastating truth.
Almost no one outside of Facebook knows what happens inside of Facebook.
The documents I have provided to Congress prove that Facebook has
repeatedly misled the public about what its own research reveals.
About the safety of children.
About the efficacy of its artificial intelligence systems.
and its role in spreading divisive and extreme messages.
You've got to say something, Mark.
You've got to say something.
Take it down.
Facebook wants you to believe in a false choice.
That you must choose between extreme and divisive content.
or losing one of the most important values our country was founded on free
speech when we realized big tobacco was hiding the harms it
caused the government took action when we figured out cars were
safer with seat belts the government took action and when we learned
that opioids were taking lives
The government took action.
I implore you.
Take action.
Thank you, Mr. Chairman. I'm now happy to answer your questions.
the committee thanks the witness and we stand adjourned
Can't find what you're looking for?
Get subtitles in any language from opensubtitles.com, and translate them here.