Original subtitles

You did.

I killed him, Jennifer.

I did it for you.

He was ruining your life.

Yeah, he was.

I better get out of here.

I don't think so.

For all of you who tend to think of the chairman of the board as a sort of grim

reaper who only shows up to drop the axe when times are bad, you can relax.

Tonight is a night to celebrate what I truly believe is the start of an

exciting and prosperous new era.

for Haber Reynolds and Young Advertising.

How's that for turning up the press, Jennifer?

If you read the trades, you know our new general manager by the accolades she's

received over the years on Madison Avenue.

Ad Woman of the Year for five consecutive years.

Past president of the New York Advertising Alliance.

But I'm old-fashioned.

I'm more impressed by the $500 million in new billings she brought into her

last shop.

And speaking as someone who's gone head-to-head against her in many a new

business pitch, I can tell you it's going to be better having her with us

than against us.

Ladies and gentlemen, it's my pleasure to introduce our new general manager,

Jennifer Camplin.

Remember when they threw a party to introduce me to the agency?

No. Neither do I.

Thank you, Norlin.

industry over the past 10 years, the advertising industry has weathered a

lot. Corporate downsizing, merger mania, a decline in the advertising audience in

general, and of course the mad scramble to capture the lion's share of the cyber

market. The resulting anxiety has led to a shrinking of the advertising dollar.

Our largest clients are spending less and demanding more.

Competition between rival agencies has become fierce.

If Haber, Reynolds, and Young Advertising intend to thrive in the new

century, we have got to understand that not only will the inter-corporate

skirmishes escalate into full-scale warfare, we have got to be prepared not

to just fight, but to drive a stake into the heart of the competition.

Winning means that we can't burden management with conventional mores and

constrictive corporate ethics. I'm not saying that we should become ruthless.

I'm insisting upon it.

And considering our evolving business landscape, one would have to revise the

old adage, all's fair in love and war and advertising.

If I could leave you with one guiding principle to success in our industry,

remember what Machiavelli advised his prince.

A leader who wishes to make a profession of goodness must necessarily come to

grief over so many who are not good.

I'm so excited to be a part of this company. Thank you so much for tonight.

She comes out on us strong, doesn't she?

Strong enough to get us in on the Comtrex pitch.

Comtrex?

Comtrex announced the agency's finalists three days ago. We didn't make a cut.

You sure about that?

Well, I'm the CFO. I get the bad news first.

Well, here's some good news.

Jennifer Kaplan made one call this morning, and we're in the running.

That's a $150 million account.

If she can pull that off, it might just warm up to her yet.

What, are you kidding me? Get out of here, Maresco. Nobody is allergic to

garlic. I'm telling you, I get one speck of garlic, my eyes swell up, they get

all watery, I start yawning. Next thing I know, I'm passed out cold.

I'm telling you, it's psychosomatic.

No, it isn't. I get it even when I don't even know that there's garlic in

something. Look at all the symptoms. I'll even ask my wife, did you put a

little garlic in this? She'll go, yeah, I put a little garlic in this.

Never heard of anybody allergic to garlic.

Yeah.

Talcum powder, too. Talcum powder? What, makes you sneeze?

No, it closes up my throat.

You are a freaking mess, you know that? Thank you.

All right, what do we got here?

Martin Keller.

Male, Caucasian, 32 years old, unmarried, advertising executive.

Lives alone.

And he likes soaking in the hot tub.

Oh.

Hey, learner, look. Look at the seal around the light. Completely rotted.

Okay.

So he gets in the tub, turns on the jets.

And he fries himself.

Yeah. It's accidental.

I wouldn't say that.

Take a look at this seal, Maresco.

Looks like it might have been scraped off with a knife.

What? Are you sure?

No.

But we got to get the crime lab to check it out before we write the report so we

don't look like a couple of dumbasses.

Oh. Right.

So let's pull this spy out of here and drag it back to the lab. No.

Are you kidding me? You want to pull the spy out? It would take all day.

A flatbed truck and a crane?

Yeah, that's not our problem. We need to know if that seal was scraped or rotted.

We've got to guise over here and shoot some photos?

No, it needs to be examined in the lab.

I can tell you right now that those marks were made with a knife.

Really? Are you absolutely, positively sure?

We're crying out loud, Lerner. You want to pull out the hot tub?

Okay, pull out the hot tub.

Good morning, gang.

I was hoping to be on the job at least a couple of weeks before our first

disaster, but I've just been informed that Pacific Breeze International has

brought in a new executive vice president of marketing, Terrence Leary,

to pump life into the fashion line and launch their new fragrance.

He looks harmless enough.

He may look harmless, but when a new VP is brought on board, it usually means

the incumbent ad agency is on borrowed time. And since Pacific Breeze funds

half the salaries around here, this is a situation we really need to focus on.

Now, the game plan. As general manager, everything goes through me.

I want the creative team to start with an examination of all past creative and

all competitor campaigns.

Hold back on any preconceived ideas until we have a solid platform to build

on. Now, Abby, you're the creative director on this account.

What's your take on Terrence Leary?

Well, I haven't met him yet, but word is we'll find him demanding as hell, but

unflinchingly loyal, capable, and at times inspired.

That's if we can convince him to stay with this agency.

Let's get one thing straight, and that goes for everybody here.

I have absolutely no intention of merely holding on to this account. I'm going to

bump it up by 20 million a year just to level the playing field with the bigger

brands. Now, he comes in with a hell of a resume. He has led the marketing for

the top five in the fashion industry.

Does anybody here know him? Has anybody worked with him? Does anybody know

anybody who's worked with him? I know his wife, Janice.

Very active in local charities.

She's got MS.

but gets more done from a wheelchair than most people do on two legs.

All right, we know he's attracted to strong, committed women. That's one for

our side, but he's going to need to be impressed with new ideas, new strategy,

a new campaign.

What they need is a new fragrance. We did a focus group on the perfume, tested

just above dirty socks.

Listen to me carefully.

A good ad campaign can sell anything to anybody.

It's all in the planning.

Which brings me to the last piece of the puzzle. An account planner.

A top-notch account planner isn't easy to find. Don't worry. I'll find one.

Someone that we can rely on in the trenches. Someone original. Someone with

brains. Most importantly, someone with balls.

Yeah. A protege.

We've heard from every headhunter in New York, Chicago, and L.A.

There isn't anyone anywhere who won't jump at the chance to work with you.

Rumor has it even Martin Keller's willing to come on board.

He's the best in the West.

Can you believe that Martin Keller is dead?

You gotta love this business.

Our lead candidate gets electrocuted and his headhunter has three new applicants

by lunchtime.

Any papers?

No. Maria, you have a call.

Right this way.

Excuse me.

Jennifer Camplin?

Stacey Sherman.

It is such a pleasure to meet you. I really admire your work.

I'm sorry to interrupt your lunch, Jennifer, but I'm the best account

planner Maxwell Worldwide has ever had. And I've wanted to get my resume across

your desk, but your assistant has been guarding your office door like a

Rottweiler. So you had her paged?

Well, I had to take a shot.

Well, uh, I'm in the middle of my lunch, Stacy.

I know. Of course. I'm so sorry.

I'm out of here.

Your resume. Plus the upcoming promotional plans for Pacific Breeze's

number one competitor.

Really?

It's top secret, so you didn't get it from me.

You might want to lay off the red moon.

What does she want?

Not the mirrors again.

You miserable son of a bitch.

You okay?

I'm fine.

Where are you going?

I gotta pick up some film I'm shooting tomorrow.

Hmm, too late.

No. It's very late, Jennifer, even by your standards.

I'm sorry.

Things are a little bit crazy at the office. Once I get the staff in shape,

things will be better.

Sure.

Got your mirrors again, huh?

Mm-hmm.

Don't get me wrong. You've done a lot of good work.

but your resume is sort of skewed to smaller accounts.

That's interesting.

May I tell you my opinion?

Sure. There is no shortage in this town of MBAs who can rattle off the

demographics and psychographics and market chairs of every high-profile

brand they've ever worked on.

But the last thing that you need around here is another empty suit who's going

to play it by the book.

You need somebody who is part psychologist.

And part anarchist.

With the brains and the conviction to do what needs to be done.

Somebody willing to kick ass without making you the bad guy.

Now, I'm not willing to go out on a limb unless I know someone's going to go to

the wall for me. So, are you ready to make that kind of commitment?

Who's interviewing who?

Come on, it's not that easy.

This agency has a board of directors and shareholders.

No. No.

It's not corporate, Jennifer.

It's personal.

It's one person who says, I believe in you.

I need you.

And no matter what happens, I've got your back.

Your vision will be my mission. We build that kind of relationship and nobody and

nothing can stand between us. I won't tolerate it.

There's got to be a limit to how far you go.

Really?

Excuse me, Jennifer.

They're waiting for you in the conference room. In a minute.

Well, you certainly have a very interesting perspective.

You tell me there's someone in that pile of resumes who understands what this is

all about, and I'll walk away quietly.

But I think you know.

You know I'm the one who's gonna go the distance for you.

Thank you. Thank you.

I'll speak with you soon.

Well, I think I got somebody.

I think Stacey Sherman's the real deal.

Bright, aggressive, a tireless worker. And I talked to somebody over at Maxler

who said she basically single-handedly brought in the Kroger account.

Well, the agency she was up against lost their entire presentation in a fire.

More than a few of them think Stacey had something to do with it. Oh, that's

ludicrous. Any legitimate witnesses?

Who's saying this? Some former co-workers.

They say that she's elevated aggression to an art form.

Nothing wrong with that.

Well, what bothers me is she does retail schlock.

Grocery stores, coupon campaigns.

And what does she know about fashion or fragrance?

Well, she sure knows what the competition is up to.

She lacks polish and major brand experience, but she has, uh...

Potential?

Well, it's more than that.

She's... She's got instincts that kind of border on brilliant.

I just feel like if I could bring that out in her, she'd make an excellent

asset for the agency.

So do you miss New York? The move was good for us.

That's good.

You got enough on your plate without having to worry about your marriage.

I love my husband.

Of course you do. I loved all three of my wives and paid dearly to prove it.

A good lawyer will get your ex half of everything.

Your house, your salary, stock options.

We're through the worst of it.

I just need to spend more time on it.

It always amazes me.

We spend more money per second on a commercial than they spend on a movie

like Star Wars.

Yeah, well, Star Wars isn't trying to sell you a spaceship.

Good point.

Jennifer, I know you could have picked anyone, and you picked me.

Thank you.

It's really what I've been working my whole life for. I have confidence in

you.

They brought me out here to run this agency and make it the best shop in the

West. And ultimately, I'm in charge of everything here.

But I can't get Meyer down in the details. I have to stay focused on the

big picture.

So I need a general to run things and bring it together for me. And you're it,

kiddo.

I understand.

When would you like me to start, Max, or want two weeks' notice?

How about tomorrow?

Okay, screw them. I'll see you in the morning.

By the way, did I mention that you get a company car?

Uh, that is nice. That's very nice.

I'm glad you like it. I'll go straight to the agency to pick up the Pacific

Breeze files.

It's not about the files, Stacey.

They already have a new marketing director. They want change.

We have to get inside this guy's head.

If you plan it carefully, a good campaign can sell anything to anybody.

Stacy's here to usher in a new level of strategic thinking and planning.

And that's where I want our campaigns to start from.

Now, I know the creative department might find it a little restrictive at

first, but you'll discover that solid planning will give you a new springboard

for your imagination to reach new heights.

Okay?

Now... I'm running late, so I'm going to let Stacy take over.

Hi, it's Jennifer Kamperman.

Look, I want you guys to know that nobody respects good creative more than

I do.

That said, I have absolutely no interest in rehashing the same old crap that

inspired Pacific Breeze to fire its old marketing director.

We are going after the exact same target audience, Stacy.

You want to know who your target audience is?

It's one man.

sitting in an office three miles down Cherry Street.

Terrence Leary is the only one we have to sell to. Because if we can't sell

him, we'll never get the chance to sell anybody else.

Trust me.

He knows this agency helped bury his predecessor.

And if he is smart, he'll fire us before we deep-six him too.

We have done some award-winning creative in this account.

Good.

Now, if you want the chance to do any more of it... You better talk to anybody

who knows him or knows anything about him.

And where did he grow up?

Does he drink? Does he fool around?

Is he even a breeder or is he a queer like you are, Seth?

For God's sake, Stacey!

We need to make Terrence Leary believe that this is more than just another ad

agency. We have to make him think that we are people who he wants to hang out

with. Who get it.

Who think the way that he does.

Until then, guys, we are just wasting our time.

I'm sorry.

It's okay.

Still got time to grab a quick bite.

I can't go to the gallery with you.

I don't believe it.

Tremel Gallery's a big deal, Jen.

I mean, you said that you'd be there with me to meet this woman.

If you really need me to be there, maybe... Need you to be there? I want

you to be there.

I'm sorry.

Would you like to hear the specials?

Look, I have to be across town in like... 30 minutes.

Bring her a coffee.

That's it? That's it.

Look, Jen.

I know that you're the one paying the bills, and we both knew that could be a

problem one day, and I just... Please, not this again.

I don't fit in here.

You fit in fine.

Listen, why don't you give me a chance to make this better, okay?

We'll go away. I can take a vacation.

We'll start over. I can do that.

No, stop it. Okay, I'm absolving you of the guilt trip. Okay, it's my crisis.

You don't have to solve it.

You're at the top of your game right now. Enjoy it.

No. Make the most of it.

Maybe.

I should go back to New York.

I'm with all the other starving artists, pretending they got a shot.

I need you.

What for?

Jennifer Camplin.

Yes, I'm on my way.

Yeah.

Listen, wait a second.

I'm gonna cancel the meeting, okay?

Okay, bye.

You didn't have to do that.

Oh, yes, I did.

I want to.

Well, okay.

Hey.

So? Oh, you know, same old, same old.

Jennifer coming in today?

Depends if she finishes her meeting early.

You seen Stacy?

Nope.

So, what do you think about Stacy?

She makes a good first impression.

So did Ted Bundy.

What do you mean?

Nothing. I mean, I'm just hearing things about her.

Does Jennifer know everything there is to know about this woman?

Jennifer doesn't put much stock in gossip, if that's what you mean.

I'm not talking about gossip.

Stacy Sherman is a cancer.

She causes dissension wherever she goes.

She's a little on the abrasive side. There's more.

I mean, there's talk about this girl.

Where did you hear that?

From some people at Magnuson Advertising. And listen, it gets worse.

A friend of mine went to school with her at Dartmouth.

Swear she tried to poison someone.

Get out. I'm serious.

Some girl stole her boyfriend, so Stacy decided to get even by poisoning her.

How come she didn't go to jail?

They couldn't prove it.

And you can.

I just think it's weird, that's all.

And I think Jennifer ought to know.

Want your clothes anything important Roger Shapiro twice said it was urgent

Remind me to call him tomorrow anything else nothing else worth bothering you

with

Need

me to hang around go home it's late Jennifer something I have to tell you

but I feel kind of funny about it. Well, just tell me

I keep hearing stuff.

Stuff about Stacy.

What stuff?

Well, complaints.

Rumors?

Yeah.

Sit down.

I know you have my best interest at heart, but in this business, oh, hell,

any business, the more ambitious you are, the more rumors they pin on you,

especially if you're a woman.

But everyone thinks she's strange.

The ad agency business is strange.

It attracts a lot of eccentric people.

I mean, a lot of people who work here are different.

It just sort of goes with the territory.

Actually, it's one of the fun things about a job like this.

I don't want to hear any more rumors, okay?

Okay.

You have an amazing home, Jennifer.

Thanks.

Someday I'm gonna make enough.

You keep putting in the long hours and using your head, eventually you'll start

earning a salary that most people only dream of.

You really think so?

Absolutely. But it won't be enough for someone like you.

I've seen you in action. You think you're in it for the money? Uh-uh.

You fight for your position and you love every minute of it.

Yeah. This isn't just a career for you.

It's something you thrive on.

Here we go.

But you have to be ready for the trade-offs. If you have any dreams about

having children, you know, picking kids up from school, dropping them off at

dance recital or soccer games, forget about it. It's a choice you make. That's

all.

Maybe I could have a husband like yours.

Yeah.

Good luck in finding a man who wants to share the spotlight with a superstar.

Jen?

Hey. Hey.

Want to meet Patrick?

This is Stacy.

Nice to meet you. Hi.

Another working weekend?

Mm-hmm.

Well, you get all the advertising out of your system today.

We have a showing at a gallery tomorrow.

No, that's a Pacific Breeze edit.

It's tomorrow.

You booked something else for Sunday?

Yeah It's just over here to the left

Hold it

back up for what just back up please what?

Oh, damn it. What's wrong?

They did it again. They ripped off my mirrors. It's the third time. I've had

them replaced twice.

Well, let's call the police.

No, it doesn't do any good.

I'm just going to go down to the police station.

Okay, well, let me drive you.

No, I'll handle it.

So, after your mirrors were stolen twice, you continue to park in the same

area? It's my reserved parking spot. Where the hell am I supposed to park?

Relax, Miss Gannon. I'm one of the good guys.

I am relaxed.

Now, it's going to cost me $2,000 to replace both of those mirrors.

That's pretty steep.

You ought to stop by the Pearside Flea Market this Sunday. You'll probably buy

your mirrors back 50 bucks apiece.

If you know who's stealing them, why don't you arrest them?

All we know is that some sleazebag is selling Porsche and Mercedes mirrors at

the flea market. The lowriders buy them for their pickups.

But we can't actually arrest anybody until we catch them prying the mirrors

off your car.

What am I supposed to do?

Be glad you can afford to fix them.

Me?

I'd start driving something a little less flashy. So I should sell my car?

You're just a target driving around town in a Porsche.

Thanks.

They want you to buy back your own mirrors from the flea market.

Yeah. Or sell my Porsche.

Oh, great. So what? They can't protect your property, so you should just get

rid of it. That is such crap. You have every right to drive whatever you want.

Well, I know, but what am I supposed to do? Kill the guy?

Somebody ought to do something.

Ah, forget about it.

Sit down.

Thanks.

What do you know about Comtrex?

Uh, up-and-coming computer manufacturer.

Uh, good product, really bad branding. Zero identity in the marketplace.

Here.

I want you to dig up everything on the account.

Their competitors, the whole market.

You know my friend Dan Rice, the CEO?

Now I saved his ass years ago when we were both first starting in the

business. So we do have a friend on top.

But that doesn't mean we have the account. It just means that we're in the

running.

I want you to pull together the new business team and land the account.

I can't wait to get started.

If you land an account like Comtrax, you'll be able to write your own ticket.

You'll be so hot, we'll be lucky to hang on to you.

No. I will never leave. Not as long as you're here.

God, I don't know how to thank you, Jennifer.

Just get contracts.

Pick your own team. Come up with a budget that makes sense.

Don't cut corners. Remember, we're talking about a $150 million account.

Do I need to clear the budget with the CFO?

Yeah, but I'll do what I can to keep Shapiro from cutting your legs out from

underneath you.

You kidding?

You gotta think about it. Forty bucks?

Sorry about that, guys.

$5,000 a second for computer animation and you can't even spell the client's

name? It's nothing in our system. It must be something hinky on your disk.

No way.

We saw this same sequence on the same disk at the animation house and it was

sensational. Let's get someone in from engineering to fix this problem, please.

On a Sunday. It's Sunday for us too, sweetheart.

Do it.

Looks like you're not going to make it to the gallery by one o'clock.

I hate engineers.

Hey, any sales yet?

They've only had one glass of champagne. I think it takes at least three before

they start writing checks.

In the meantime, you'd just be charming.

I'm not real good at small talk.

Yes, you are.

You're adorable. That's all that matters.

I think this is better.

I should have a careless look, don't you think?

Just project that aura of superior indifference.

Where's the wife?

She's... Not here yet.

Well, when the cat's away, the mice are drinking.

Glass of champagne?

Excellent idea.

What's going on?

You want something?

I don't know. You got any mirrors for a Porsche Roadster? Silver?

Who's clothes? See me next week.

I'll pay you twice what you're asking.

80 bucks.

Each.

Take it or leave it.

I'll take it.

But if it's all the same to you, I think I'll take them for free.

I don't think so. But I do.

See, you stole them off my friend's car. Eat it.

Okay. Well, thanks for everything, Andrea.

You were great.

You're welcome.

Sure I can't change your mind about dinner?

It's tempting, but I should call tonight.

Okay. Okay.

Thanks again.

How'd it go today?

I can't grasp the concept that a woman can love her

job and her husband.

Well, hey, he's an artist, right? I mean, they're just not wired up like you

and me.

And that's what I love about him, you know?

Lately, we've been working really hard to stay together and getting less out of

it every day.

I'm so sorry to hear that.

You know, it's strange.

I can work 18 hours a day, seven days a week, and ride that rush and never wear

down. Oh, God, I love that feeling.

Coming home to spend another night trying to build his confidence and

apologizing for the demands of my own career, it is so...

emotionally and mentally and physically draining. It takes me more time every

day to recover from dealing with it. Well, then maybe it's time to

let him go.

Not while there's a chance to save my marriage. I just need to work a little

harder at it. That's all.

I do not know why I dragged you into all my personal problems.

I guess I just feel comfortable around you. It's just...

Sometimes we all need a good listener.

Oh, no, I think it's more than that. We're on the same wavelength. I don't

feel like that around any of the women I work with.

Have you ever figured that out? I mean, why working women are so hard on each

other? A guy makes a mistake. All the other men say, hey, brush it off, it's

no big deal.

But a woman makes the same mistake, and every other woman in the place is

screaming, you bitch, you have screwed it up for all of us.

I'll drink to that.

Well, to my mentor.

To my protege.

All right, so what do we got? Dead male Caucasian, mid-30s, multiple contusions

to the head, courtesy of a tire iron. Telling you, somebody did not like this

guy. Has he got a name?

Oh, yeah, several. We found three IDs, but we think he's a creep named

Malashak. This guy's a car thief, petty crook, you name it. He had a VIP cell at

county. His latest venture was ripping the side mirrors off Porsches, the

emblems off Mercedes, whatever he thought he could sell fast and cheap.

There was somebody from the swap meet, so they saw a well-dressed lady leaving

the area in a hurry.

Description? White woman.

Oh, well, there's a nice change of pace.

So, got anything here to go on? Nah, not much. I mean, they didn't take anything

from the van. They even left his wallet with about 300 bucks in it.

Must have pissed somebody off.

Mm-hmm. Now, there is something.

I don't know if it means anything, but they found a silver Tiffany mechanical

pencil at the scene.

It's probably part of a set.

Oh, nice. A silver pencil.

Something he found in a Porsche, no doubt.

Yeah, that'd be my guess.

So what we got here is nothing.

Business as usual. Okay.

He calls a meeting on Martin Luther King's birthday, then doesn't show up on

time. Abby?

It's thoughtless. I'm a single mother. Try getting a babysitter on Martin

Luther King Day. And where's Jennifer?

I'm handling this meeting.

So everyone, let's get started.

The budget for the upcoming year.

The question is, can you handle this account?

This is your opportunity to convince me.

So you're saying that you'd like to put the account up for an agency review?

No.

I'm asking you to talk me out of switching agencies.

I think you might be better served if we had a little bit of time to prepare.

You shouldn't need advance warning to discuss general marketing concepts on an

account that this agency has held for seven years.

Okay, I'm sorry.

Terrence, I mean, first of all, you call a meeting on a holiday?

What's that about? Some kind of mind game?

Now, second, I absolutely agree with you.

We should be able to discuss your account on a moment's notice. And I have

done my homework.

What would you like to talk about?

Let's start with the media strategy.

Great. I actually have some really great ideas about the media.

But today's a holiday, and it seems to me that everybody here, except for you

and me, has a life. Now, that doesn't really matter, because at this point,

they don't really count.

The future of this account lies with you and me.

To tell you the truth, Terrence, I actually feel like taking the day off.

But you want to work, so let's compromise.

Let's go to Willow Shores Mall.

You want to go shopping.

You can't be serious.

This business goes way past serious for me, Terrence.

I am 100% committed to your account.

It's the first thing I think of in the morning and the last thing I think of at

night. And I am convinced that there is a way to reach your target market with a

message so compelling that they will automatically reach for Pacific Breeze

instead of the 200 other brands they have to choose from. And you think

you're going to find this answer at the mall?

I think we'll find your target audience at the mall.

It's a holiday, Terrance.

Every teenage girl in town is going to be at the mall.

So, let's go and see what the hot girls are wearing and buying because in

another two weeks, all the wannabes are going to want to buy the same stuff.

Besides,

it certainly beats being stuck in a room with a whole bunch of people who'd

rather be elsewhere.

Well...

What can I say? Come on.

I'll give you a ride.

So what happened?

So we started at the mall, like I said.

Then I took him to the 9th Street Bistro.

After three margaritas, he could not tell the difference between the media

plan and the menu.

Look, I think we're in trouble.

I mean, once these NBA types get it in their heads, it's time for a change.

No, we can turn it around with a strong creative.

That could be a problem.

Meaning what?

I'm sorry, nothing. I don't want to get personal.

Dear, this is not personal.

Okay.

In that case, I think Seth is a lightweight.

He's been on this account for so long, as far as I can tell, he hasn't had a

fresh idea in three years.

Yeah, I have to agree. Seth's pretty unremarkable.

You know, we could bring in some freelance talent.

Some smart, hot art directors from L.A.

Add so much life to the creative.

Let's do whatever it takes while we try and land this Comtrex business and do

not, under any circumstances, lose Pacific Breeze. You got that?

Don't worry.

Oh, I'm not worried.

I know I can count on you to do whatever it takes.

Who says that fragrance ads have to feature degenerate heroin addicts

wallowing in their pre-adolescent existential misery?

That would be Calvin Klein.

Screw Calvin Klein.

Well, I'm game if he is.

You know what the problem with you is, Seth?

You are one of those art directors who satisfy following trends instead of

starting them yourself.

I see it in everything that you do. Please don't start.

Well, Jennifer happens to like my style.

Are you sure about that?

Stacy. With my book and my reel, I really don't need to subject myself to

your abuse.

Don't expect anyone to beg you to stay, Seth.

Quitting would be the best thing you could do for this agency.

Nice work, Stacy.

Say, aren't you running late for your Nazi youth rally?

I am not here to win a popularity contest, Abby.

It's a good thing.

Well, it's decision time.

What's it going to be, huh?

Are you going to run with the winners?

Or with the losers?

So, he brings in this portfolio and he starts flipping through it.

Every last piece is a giant photo of cow dung.

You're kidding. No, I am not kidding. Cow dung at dawn.

Cow dung in the moonlight.

And then, then, with a completely straight face, he starts to extol the

deep meaning of each photograph.

Like a cow pie Rorschach test.

Yes, exactly.

I'm so disgusted. I can't take it anymore. And I just, I said, this is

complete crap.

And then his little face, his little face just lights up and he says,

yes, exactly.

Isn't it great?

Oh, God.

I haven't laughed like that in a long time.

I

can't

do this.

Are you sure?

Yeah.

I can't cheat on my wife.

Jennifer and I'll either work it out or... Or what?

I don't know.

She's changed.

She's, I don't know, too many years in the trenches, you know, calculating the

consequences of every single move.

I'm... For me, the beauty's in imperfection, you know?

Nobody should be... obligated to achieve perfection right no it destroys your

humanity it robs you of your soul

You're using too much wrist.

Excuse me?

Too much wrist.

Here.

Come here.

You made a study of this, haven't you?

Oh, yeah.

Now, let me ask you a question.

Sure. Who gives a damn about darts?

I mean, this is something you do in between bites of a sandwich. Do you

really think I want to be a professional dart thrower?

Well, I aspire to at least be proficient at everything I do.

Give me a minute.

I'm telling you, it's in the wrist. Yeah, I'm a little distracted, okay?

See, I'm trying to figure out who'd want to kill some useless sleazeball who rips

the side mirrors off Porsches.

Everybody. Anybody.

Works. Huh?

The wrist.

Of course.

What about, uh, what about one of the guys who got ripped off?

What? Yeah, one of the guys who got his mirrors ripped off.

What do you mean, a guy who owns a Porsche?

Yeah. Come on. A guy who owns a Porsche does not kill some mope who rips off his

side mirrors. You know, he calls the cops or he sues a son of a bitch.

What are you talking about? I have a friend who's got a Porsche. He's an

electrician. Anybody rip his mirrors off, he'd kill him.

Freaking wrist.

Yep. Yeah, well, why not?

Look, let's check out the theft reports. We'll see if there's anybody out there

crazy enough to whack somebody over some side mirrors.

Where have you been?

You got a lot of catching up to do. Excuse me, can we get two more?

So?

Is this business or is this pleasure?

Oh.

I really wish it was pleasure.

But?

Business, I'm afraid.

Unpleasant business.

I think I know where this is going. Look, I want you to know, I think you

are the best thing they got going at that agency.

But you are putting the account up for review.

Yeah.

I understand why you're upset.

Maybe you're not upset.

No, no, no, no.

Come on, to tell you the truth, I understand completely.

Why would you inherit your predecessor's problems?

You've got every right to start fresh and fall on your own sword.

Well, let's hope it doesn't come to that.

Let's just chalk it up to bad timing.

You came on board before Jennifer and I had time to bring in any new fresh

blood, before we had time to kick the agency into high gear.

Timing is everything.

You know what really bothers me?

God, I could have learned a lot from you.

Well, here's to you.

Here's to new horizons and to big, big things in

market share.

Thank you.

I think you're great.

I think you are terrific.

Stacey. Oh, Terrence, I like you.

I really like you, too.

But I'm a married man.

You're a very sexy married man.

Terrence, does your wife know that you are sexy?

Does she make you feel sexy, Terrence? Does she make you feel like this?

I gotta go.

Don't be afraid of what you feel, Terrence.

You want me to want you.

You want me to kiss you.

There's something about you. I can't control myself. I want to rip off these

clothes. I want to make love to you. Oh, my God.

God, I want you. Please.

I know what you're thinking.

Yes.

I know what you want, and I know how badly you need it.

Where can we go?

You feel like working late tonight?

Well, she actually came down to the station?

Yeah. I don't know what you expect me to do about it, but she was pissed.

How pissed?

Pretty pissed.

Well, was she violently pissed?

I mean, did she make any threats?

Nah, just the usual ranting and raving. Is she a suspect?

One of 14.

But she's the only one pissed enough to come down to the station and make a

personal appearance.

No, Abby.

Does anyone else have any other ideas?

Hello, everyone.

How's it coming on the Comtrax Creative?

Oh, well, we're struggling.

That's your interpretation. It's a process, you know. Hold it. Let me ask

you a question.

What does Comtrax sell?

Computers. And we've pretty much got the same hardware as everyone else?

So, does Comtrax have any pricing advantage?

No. We are mid-tier with about five other brands.

So if we've got pretty much the same hardware and we're selling it at the

same price as everyone, Comtrax needs to sell something different, right?

Like what?

Possibilities.

Comtrax makes anything possible.

It's right on the money.

Without the corny shots of happy people using their computers. I love it.

You know, Jen... If you're willing to take a sizable pay cut, I can get you

into the creative department.

No, thank you.

These are Patrick's photographs, aren't they?

Can we license them for the campaign?

Call him. I'm sure he'll be delighted.

May I help you?

Yes. We'd like to see Jennifer Camplin.

I'm sorry, she isn't in. Is there anyone else you want to speak with?

Hi. Uh, I'm Stacy Sherman. I work with Jennifer. Is there something I can help

you with? You know where we can find her?

And you are?

I'm Detective Lerner.

This is my partner, Detective Maresco.

Uh, what's this in regard to, Detective?

Look, we just want to talk to her, that's all.

What? I need you to sign for these DVDs.

Sorry, excuse me.

Jennifer's away attending client meetings all day, but I'll be, uh,

speaking with her at some point.

If you could ask her to give us a call as soon as she can, we'd appreciate

that.

You know, I got one of those funny feelings again.

Last time you had one of those funny feelings, your fly was down.

No, last time I had one of those funny feelings, I figured out that that

snitch, what's his name? Pogo? Poppy. Figured out that he was lying.

Contradicted himself with that mope.

Underwood. Overton.

Said he knew Overton from his days in Chicago, and a week later said he knew

him from his days in Brooklyn. Totally contradicted himself, and I had that

feeling. So what are you saying? You think there's something funny going on

here? I don't know. I'm just telling you that I got that feeling.

That's all.

Do me a favor.

Check your fly.

Expenses started skyrocketing the day you walked in here, darling. So did

profits. Did you notice?

Not enough to justify the bloated salary and the perks you're giving to Stacy

Sherman. Bloated?

Every agency in town is scrambling to find top-notch planners, and you seem to

think it's some kind of luxury item.

She's the best thing that's happened to this office.

If your account executives did their job, you wouldn't need an account

planner. You know, you're in the wrong decade.

I was damn lucky to find her, and I'm not giving her up. You don't tell me

what we're going to spend.

I tell you what we're going to spend.

You know what?

I don't like you.

I don't like your counterproductive fiscal policies.

I don't like the way you treat people.

And I definitely don't like your scream first, ask questions later style. I

moved 3,000 miles to get away from that act.

Okay, you still want to throw your weight around?

Here.

Here is a list of every employee in this office.

Put an X next to their name. I'll fire them today.

But you'll have to put an X next to my name, too, because I'll be the first one

out the door.

This is not finished.

Have a nice day.

This is unbelievable.

Unbelievable.

Unbelievable.

Maria, come here for a minute.

Be right in.

Would you do me a favor?

Would you call the travel agent and book two first-class tickets to Tofino for

this Friday?

Reserve a condo for a week.

Something... Something nice.

On the beach.

Sure. What's the occasion?

Something long overdue.

Second honeymoon?

Yeah. The first one got cut short. We spent a romantic week in Detroit editing

a Chrysler commercial.

No problem.

I'll do it right away, Jennifer.

Appreciate you coming down to see us, Ms. Camplin.

Well, I'm sorry that the man died, but frankly, I don't feel real bad about it.

Yeah, well, the mayor's not likely to declare a day of mourning.

But it's still a homicide, and it's, you know, our job to find out who did it.

It wasn't me.

Well, you certainly don't strike me as the kind of person that would kill

someone over some stolen mirrors.

But you were pretty pissed.

Very pissed.

But not angry enough to kill, right?

Not dumb enough to kill.

But you'll understand if I ask you where you were that Sunday?

Sure. I was stuck in an edit session with my editor and my creative director.

You mind if I check that out?

Go right ahead.

Well, I think that's it, Mrs. Camplin. Thank you for calling us back.

No problem.

Take care.

Thank you.

Hey, you want to grab a pizza or something?

What? Are you nuts? Are you trying to kill me?

Pizza's loaded with garlic. I told you, my eyes swell up, my nose starts

running. I start everything. I break out. Please, spare me. You think I'm

joking? Do you think I'm joking?

You're still a friggin' mess. You know that?

I'm in Granite Canyon.

Someone's trying to run me off the road.

Now it's your night to be late.

I didn't think you'd be home this early.

I didn't expect to be home this early either.

It's the occasion.

I want to start over.

Do you want to go to Tofino with me next Friday, just you and me?

No phones, no interruptions, no excuses.

I... I know it's long overdue. I know that.

But we can get through this, can't we?

I can't.

Why? I can't just run off and pretend everything's okay.

Wouldn't be fair to either one of us.

I talked to a lawyer, Jen.

Huh. You talked to a lawyer.

So I guess that means you want a divorce.

We can't make this work?

Maybe we can.

Maybe we can.

Patrick.

Yeah?

You having an affair?

Yep. Got a minute?

Oh, I've always got time for my sexiest client.

Um... I wanted you to be the first to know.

First thing tomorrow, I'm issuing a press release.

I'm gonna put the account up for review.

I'm sorry, you're switching agencies?

Yeah.

but you should also know that I'm going to recommend you to the new agency.

I think you have a great understanding of our product line, and I really like

your work.

My work?

What part of my work do you like best, Terrence?

Why are you acting this way?

Why don't you take a seat?

That's the tame part.

You know, you should be really careful what you do in high-tech conference

rooms these days. We take all of our important meetings.

See, I'll go to the wall to do a good job for you, Terrence.

I'll lie, I'll cheat, I'll even toss you a little mercy sex if it's going to

help. But let's get one thing straight.

You can screw me, but you do not screw my agency.

Now... Here's how this is going to work.

You try to take your account out of here, and I will send a copy of that DVD

to everyone at Pacific Breeze, and if that's not going to change your mind,

I've got a copy reserved for your wife.

Why are you doing this to me?

Because it's my job.

Now, I want a full year and a bigger media buy to generate the kind of heat

that you deserve.

If you aren't unhappy with the results in 12 months, I promise you I will

destroy every copy of this video and you can walk out of here with my blessing.

Get a grip, Terrence.

You know, if it makes you feel any better, I had a really great time the

other night.

We need to talk.

All right.

There's something strange going on here.

Do you realize that?

Not really.

Well, take my word for it, and I think Stacy Sherman is behind it.

Come on, Jennifer.

First Martin Keller dies in a freak accident, and now Shapiro?

Two very unfortunate incidents, but what does Stacy have to do with it? What's

the connection? I don't know. There is no connection. It's just intuition.

Damn it.

I know that you hate rumors, but that woman has a past. Wherever she goes,

strange things happen, and now they're happening here.

Sit down.

Listen, I know that you've been under a lot of strain. That is not it!

I don't care. I will not tolerate you demonizing Stacy because of a

personality conflict.

I do not have a personality conflict. I hate the bitch. You're the one with the

problem. You're the one who has the blind spot when it comes to her.

Look, Jennifer.

Everyone at this agency respects you and supports you. And we know you're going

through some rough times at home, but it's wearing thin.

You just don't realize what Stacy's doing to this agency.

Doing to the agency?

Oh, you mean like single-handedly holding down the Pacific Breeze account?

Or maybe how she's gonna bring us Comtrex?

She's the wrong person to head up the Comtrex pitch.

Well, I think she's the right person.

Do you have a problem with that?

Everybody has a problem with that. I'm telling you, Jennifer, the woman is

unbalanced and she may be dangerous.

I believe that she's dangerous.

Oh, God.

Abby, you know, my door is always open for creative department discussions, but

if you ever bring this crap in here again and want to make me referee

between you and Stacy, you can forget it. I'm not interested.

What if it comes to a showdown?

Her or me?

Well, I hope you never put me in that situation.

This is not working.

Okay, so what are you going to do about it?

Well, I need you to be the leader here.

No, no, no. Stop right there.

I put you in charge. Remember, you handle it.

You need to focus. I mean, I can't do all of this alone.

I am focused.

And I am doing my job.

Now you go do yours.

Do you know that Patrick won't let us use his photos?

What? Yeah, he doesn't want his art compromised for commercial purposes.

That, plus I have a creative director who can't create.

I mean, I'm swimming upstream here.

I need you. Where are you?

Find another photographer.

Find another creative director if you want. But just do what you have to do,

okay? Just do it.

That's why I hired you, okay?

Now please, go.

Working late?

Yeah.

Me too.

You know, I've always had this irrational fear of elevators.

And the cable snaps, and the car free falls 20 stories with me trapped inside,

forced to count the seconds until I'm smashed to death.

I hate to ruin your little fantasy, but modern elevators come equipped with

safety brakes.

The point, Abby, is that you never know when

or where it's going to happen.

You should never take life for granted.

Cut it out, will you?

You know, I thought we could be friends.

But it's become apparent to me that you're just not a team player, and that

is too bad.

Turn the elevator back on, Stacey. I'm serious.

Because if you can't play by the rules, the game will become very

dangerous.

You know, I still can't believe Abby would walk out on us like that without

notice.

It's been coming for a while. I just didn't realize it had reached critical

mass.

So what's our next move?

Well, I'll find her replacement. In the meantime, I want you to pull the

creative team together for the contracts pitch.

I might need your help getting them on my side.

I can't make them respect you, Stacey.

No, no, of course.

I just...

I need to know that you're going to be there to back me up.

Well, it's really a bad time for me now.

And I put you in charge of contracts to buy a little breathing time, so don't

let me down.

I won't.

Jennifer, what is the occasion?

Terrence Leary called me this morning.

He wants to put another $5 million in next quarter's media buy.

Nicely done, Stacey.

Thank you.

Patrick?

Patrick? Are you home?

I'm in the bedroom.

Going somewhere?

I've reconsidered going away.

I'm so glad.

I'm doing this because I still love you.

Now, the truth is, I suspect we might be past the point where time alone can make

a difference, but we've been married a long time.

Maybe too long.

Not for me.

Why? Is it to prove something to yourself?

No, because I love you.

I need you in my life.

Oh,

God.

Hello, Stacy.

I'm really concerned about these new guys from L.A.

Yeah, why did you call me with this?

Well, I need to see you.

No, now is not a good time.

You're abandoning me here.

Nobody's abandoned you.

Have I overestimated your ability to handle this?

No, it's not that. It's just that you don't... The answer is no. No means no.

Tell them that.

They want to change your contracts pitch. I mean, they are just not even

listening to me. Don't call me with this again. I'm going on vacation.

Whoever was after this guy rams his car from behind, sending him flying into a

truck while he's still on the phone with 911 screaming for help.

Poor bastards.

And a forensic says that there was gray paint on the rear bumper.

Well, that jives with the report of a gray BMW leaving the area. You know, I

don't know. It looks like a hit and run to me. You know, just another accident.

Yeah, or a traffic dispute gone bad.

Maybe this guy Shapiro gives the other guy the finger. No, he's an advertising

executive. What are you saying?

Advertising executives don't give the finger? Come on, Maresco. This was

murder. Either it was somebody he knew or he pissed off the wrong guy on the

wrong day.

Let's just start with somebody he knows, okay?

He's in from New York on business.

Advertising business?

Whoa.

What? You know who this guy works for?

Haber, Reynolds, and Young advertising?

So? We know them, don't we?

We know them. Damn right we know them. Let's go.

The impossible dream.

What does that even mean?

We think it's right on the nose.

Oh, you do, do you? Yeah. Well, congratulations.

You've taken a brilliant, straightforward concept and turned it

into something that absolutely nobody can understand.

You are walking away entirely from Jennifer's positioning.

No, we aren't. We're taking what she did and... Shut up. I am not talking to you.

Just let me walk you through the presentation. Get out! Get out! You're

fired! Get out! Hey, hey, hey, calm down.

If you have a problem with these concepts... I gave you the contract

strategy. Why would you ignore it? Because you gave them to us.

You think this is funny?

No, I don't think it's funny.

I think it's pathetic.

We work through the night on this stuff, and I stand by it.

I think it's perfectly adequate.

Oh, that's just what we all strive for in life, is adequacy.

Damn it, we are in need of something insightful and something brilliant. And

what do you give us? What do you give us?

Adequate.

Screw you.

Where the hell do you think you're going?

Home.

We're not done here.

I'm done.

Well, when are you coming back?

When you lighten up.

How's that?

You got everything? Yeah. You ready? Yes. Okay.

Uh,

I'll just be a minute.

What are you doing here? We need to talk.

I'm leaving for the airport. Yeah, well, I think leaving now would be a really

terrible mistake.

Really? Well, you have expressed that opinion before. I have a full-scale

mutiny going on here, Jennifer. What am I supposed to do?

I'm working around the clock on this project.

We're two weeks away. I'm getting nowhere. I need you here.

No, Stacy.

What you need is to deal with it.

I'm trying to make a difference here, Jennifer.

And I'm doing it for you.

I mean, it is not for me.

It's for you.

This isn't a job for me. This is my life.

You're my family.

There isn't anything I wouldn't do for you.

Anything.

I need to know that you feel the same way.

I'm putting everything on the line here.

Everything.

This is my life we are talking about here.

Bringing this agency to the top is important to me.

Yes, and the contracts pitch is important to me also.

But it's not my life.

Now, I've already tried to tell you that my marriage is important to me, and I am

determined to make it work.

And that's my prerogative as the general manager of this agency.

You'd give all this up just to save your marriage?

Is that what you're saying to me?

Yeah, I'm telling you that it's not worth ruining my marriage to land an

advertising account. Yeah.

What about me?

Don't I mean anything to you?

Well, answer me.

Don't I mean...

Stacey, Stacey.

Do you trust me?

Yes, oh God, of course.

What a question.

Do I trust you, Jennifer?

I trust you more than anyone.

Okay, now listen to me carefully.

Okay. Listen. Okay. I think you're underestimating your leadership. No,

that is not it! Listen.

Okay, okay, okay, I'm sorry.

Now listen, I gave you the creative concept.

Now take it and execute it. Because I can't be there for you right now.

I just can't.

That's why I brought you in.

Do this for me. Please don't let me down.

That's it.

the one letting anyone down, Jennifer.

It's you.

You're letting me down.

I need you there.

And you're deserting me.

Well, get used to it, because right now my priority is my marriage, understand?

Yeah. Good.

Now do your job.

I heard you came back early.

Yeah.

Is everything okay?

He wants a divorce.

I'm not surprised.

No?

He's having an affair.

What? With some woman who owns an art gallery.

I don't believe you.

I was hoping Tefina would be... Oh, I don't know.

I suppose I am in some kind of denial.

Thinking we can work this out.

Hey, maybe it's for the best.

No.

We're going to get that Comtrex account.

I am sure of it.

I mean, this presentation is going to be nothing less than spectacular, Jen.

I did it.

I did it for you.

I'm not ready to give up hope on Patrick.

What do you mean?

I'm resigning.

He needs to know that our marriage comes first.

You can't leave me.

You don't understand, do you?

He's got a lawyer.

This is crumbling around me. Don't do this to me.

Don't do this to me.

Forget about Patrick.

He wants out. Let him go.

Just get yourself a good lawyer so he doesn't take half of everything you've

got. Good.

As long...

As there's a chance to save my marriage, I'm going to do anything to make that

happen. I don't give a damn about this agency.

You don't mean that.

Sweetheart. Yes, I do. Of course I do.

I've told you and told you and told you. As long as there's a chance.

Don't you understand that?

Yes, I understand.

No, thanks.

Life saver.

Uh-huh.

Man, you're nuts. You know that? Careful. I'll breathe all over you.

Yeah, before you do me in, do you want to help me finish this damn report?

What?

What's this say? I don't know.

Two stiffs leading us to the same place.

That's it.

Why not? We got a strong connection between two homicides.

You know what the captain will say?

A coincidence does not constitute strong connection.

Where's the evidence?

Always about the evidence.

What do we got? Nothing. Nothing.

Well, I got a mechanical pencil. A Tiffany mechanical pencil.

Man, would you stop with the Tabasco?

The pencil.

What? The freaking Tiffany pencil. Yeah?

It's part of a set.

Okay.

That funny feeling I had? Yeah. The other day I had that funny feeling?

Yeah. Went into the ad agency, we spoke to that woman named Sherwood. Uh,

Sherman. Yeah.

Stacy Sherman. Her. She was using a Tiffany pen.

Are you sure?

Yes, I'm sure. I'm positive. It matched. It matched the Tiffany pencil.

Jeez.

It wasn't Jennifer Campion. It was Stacy Sherman. She's the one who killed the

flea market guy.

Let's check with DMV.

Stacy drives a great BMW.

She's the maniac who killed Shapiro. Yes.

She was wrapped pretty tight.

Okay, she tended to go too far, but I had no idea. And I'd heard the rumors

about her, too, and I chose to ignore them.

Oh, my God.

Stacy's scheduled for a meeting at Pacific Breeze. Downtown on Cherry

Street.

Let's go.

I think that she's doing it for me.

What?

I think... that maybe she's trying to protect me.

The thief, those mirrors are my mirrors, not hers.

And Shapiro, she always heard me arguing with him.

Oh my God, how am I ever gonna live with this?

Who the hell's next on our list?

I don't know.

Come on.

Let me get that.

Hello? Did you just call? No.

Oh, the phone rang when I picked it up. No one was there.

Oh, my God.

Jennifer, what's the matter?

Patrick, listen to me really carefully.

I want you to lock the doors.

Don't open them for anybody, okay? Do it right now.

What's going on?

I'll tell you when I get home, okay? Just do it right now. Do everything I've

asked, all right? I'm coming home.

Terrence Leary, please.

Detective Maresco. It's very important.

Hey, if you get her on the phone, don't scare her off.

Oh, right.

Yes, this is an emergency. I need to speak to Detective Lerner.

Mr. Leary, this is Detective Carlos Maresco with the Metro Police.

Looking for Stacy Sherman. We understand that she's there for a meeting.

Now we're late.

Thank you.

Okay, tell him that I think I know who Stacy Sherman is going after next. She's

going after my husband.

Station, free dog.

He's dead.

I killed him, Jennifer.

I did it for you.

He was ruining your life.

Yeah, he was.

We better get out of here.

I don't think so.

What are you doing?

I know.

You shot me.

You shot me. Why?

I did it for you.

Yes, you did. You killed all of them for me.

Yes. Yes.

If you plan it carefully, a good campaign can sell anything to anybody.

Planning is always the key for a perfect, creative execution.

And nobody plans a campaign better than I do. You know that. I wasn't going to

let Patrick divorce me and take half of everything I've worked for. My home, my

savings, my stock options. No way.

No.

You love him.

Once maybe. But he's wanted out for a while now. And I needed a little time to

find a way to get rid of him without losing everything.

Time to find someone who was pathetic.

Someone who needed love, trust, encouragement.

Someone who was like you.

Willing to die for me.

No.

No. No, we are more than that!

Oh, sweetheart.

You're a loose end.

You need me.

You sure about that?

Stacy, you've always needed me.

No, I love you.

after me I had no choice I had a gun this

one's still kicking let's get the paramedics in here

looks like your perfect creative

execution wasn't so perfect