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MY BIAS, MY BOSS
I don't want her to misunderstand me anymore.
We're almost there.
I don't think anyone has caught on
to what we've been up to yet.
I'm going to tell Ms. Da-reum the truth.
Pull yourself together, Mr. Kang.
The company's at stake here.
- Ms. Da-reum. - What are you two doing here?
We were discussing work.
You haven't clocked out yet, Ms. Da-reum.
I'm sorry for interrupting.
Ms. Da-reum.
Ms. Da-reum.
Ms. Da-reum.
We need to talk.
- It's not what it looks like. - Then what is it?
I'll explain it all as soon as this wraps up, so...
You mean later?
I don't want this kind of relationship.
I can't...
do this anymore.
Ms. Da-reum.
Isn't this what you wanted?
You met up with her
because you wanted a shot with her.
Not today.
It wasn't about that.
Before I...
even liked her, she was a fan I truly care about.
What have I done?
I can't watch her suffer anymore.
Let's end this.
I didn't even get to do anything.
Ha-gi wouldn't give me a chance.
Kang Ha-gi.
Ha-gi...
I used Jeong-yeon
to drive a wedge between you and Da-reum.
I'm sorry.
No.
It has nothing to do with you.
This is all on me.
Ha-gi.
APPELLO
EPISODE 11
- Da-reum, let's go together. - Sure.
You don't look so well. Are you okay?
I'm fine.
You must be nervous, right?
I'm nervous as well.
But I have a feeling things will go great today.
My gut feeling says so.
Scarcity... Scar...
Darn, why is this so hard to say?
Scarcity.
- Something I want because I can't... - Hello.
- Mr. Choi isn't picking up, either. - This is driving me insane.
Am I seriously doing the presentation alone?
Why are neither of them answering their phones?
This is bad. What should we do?
- Jeez. - Okay, calm down.
Let's head out first, or we're going to be late.
Okay, good idea. Let's go!
- We can't be late. - Let's go.
Everyone, get ready. Let's go.
- Goodness. - Come on.
Man, this is an absolute disaster.
HAN CUSTOMER PROFILING STRATEGY PITCH APPELLO
Hello.
Well, we...
- Welcome. - Hello.
- Have you been well? - Of course.
I've been very busy, thanks to you.
I'll see you later.
The pitch to select HAN's partner will begin shortly.
Today's presentations will be sent to our HQ in Paris
for the board's final review.
Based on the draw
SE:ON will go first.
HAN CUSTOMER PROFILING STRATEGY PITCH
SE:ON AND HAN
How does SE:ON define HAN's target customer?
SCARCITY: SOMETHING I WANT BECAUSE I CAN'T HAVE IT
They're driven by scarcity.
- Wait. - What?
SCARCITY: SOMETHING I WANT BECAUSE I CAN'T HAVE IT
If anyone can buy it
- it's over. - It's the same, down to every word.
- What the heck? Was our file leaked? - We believe
- I think it got leaked. Oh, no... - HAN must be a brand
- This is... - that chooses
its customers, not the other way around.
With this in mind
SE:ON has already secured a showroom for HAN
on Korea's most exclusive luxury street.
With top stars locked in as ambassadors
we've finalized a flawless launch strategy.
HAN LAUNCH STRATEGY BY APPELLO
Oh, this is crazy.
Is Appello ready?
- Well... - What do we do?
Now what?
Seriously, what do we do? Do we just run the same pitch?
We're going to look like we copied their pitch.
One moment, please.
If you choose not to present, we'll assume you're withdrawing
- and move on. - No.
- We'll present. I'm going up. - Sit down first.
- Hold on. - We have to do this.
- Wait. We need to have a quick... - Sit down.
Gosh. One moment, please.
- Sit down first. - Sit.
No, we need to hurry...
Wait. Let's go to the meeting room.
Mr. Kang?
Put this on the screen.
What is this?
Our real pitch.
My apologies for the delay.
I'm Kang Ha-gi
the CEO of Appello.
HAN CUSTOMER PROFILING FINAL
I'll begin the pitch.
We believe HAN's target customers
do not follow trends.
They set their own standards.
THEY CURATE THEIR OWN TASTE
They are individuals with a distinct taste.
When buying clothes
they focus more on curating their own tastes.
WHY BUKCHON STREET?
How did you narrow down to these locations?
HAN's CEO seemed to prefer places that attract people
with distinct tastes rather than whatever was trending.
BUKCHON, SAINT-GERMAIN, AND HAN
People with distinct tastes.
THEY CURATE THEIR OWN TASTE
Those who build their own style and stick to it.
That's exactly where
Appello's profiling began.
Those individuals can always tell.
They recognize a brand
that stays true to its identity and quietly builds its own aesthetic.
What the heck?
To us, HAN isn't a brand you crave for its scarcity
but one that truly understands your taste.
CONSISTENT IDENTITY, CULTIVATED TASTE, TIMELESSNESS
An employee...
once told me...
that fashion...
Oh, wow.
I had a thought that fashion brands and K-pop idol groups are similar.
They show their presence on the stage
bring thrills to people with their visuals
and above all, they're loved by their fans for a very long time.
...that fashion
turns people into fans...
she said.
That once something makes your heart race
it stays with you for a long time.
That's why we see HAN's customers...
not as consumers...
but as lifelong fans.
HAN is ready for those fans.
And Appello is here
to help create the lasting value...
they will remember.
The contrasting perspectives from both companies
were very interesting.
We'll make our final decision
on the Korean partner after our board meeting in Paris.
Go.
Thank goodness.
All right. We did a great job too.
We pulled this off together. Let's give ourselves a hand!
We're not quite done yet. We still have a lot to do.
- Let's go back to the office. - Okay.
Hey, you piece of trash!
What the heck is your game?
Are you playing both sides?
Do you have any idea how much money we poured into this?
How are you going to fix this, jerk?
What happened?
I'm sorry I couldn't tell you earlier.
Was it
Mr. Choi who...
Are you okay?
Not now.
Let's talk later.
Ms. Da-reum.
I talked Ha-gi into it.
I told him he had to keep it
a secret from everyone at Appello, including you.
People on the inside are quick to notice when they're suspected.
I told you, right?
I was once betrayed by my own best friend.
That was SE.
It must be hard on Mr. Kang to go through a similar situation.
I heard Mr. Choi
was like family to him.
I'm worried.
It feels like Ha-gi has lost everyone around him.
Just out of curiosity, has Mr. Kang ever done this before?
This is a first in the entire history of Appello.
- Goodness. - What's going on?
Hi, Da-reum.
Mr. Kang didn't come to work today.
He didn't even say a word. I wonder what's going on.
He never once missed work, rain or shine
or even when he was sick.
Even Mr. Choi didn't come to work either.
What's going on?
KANG HA-GI
CEO KANG HA-GI OF APPELLO
The number is not available. You'll be directed to...
- Guys, no running. - Don't you love his place?
- This isn't our place! - It's okay.
Hey! No!
- Uncle Ha-gi... - Uncle Ha-gi...
Go ahead.
Ha-gi.
I handed in my resignation. Process it smoothly.
Tell me. Since when?
I mean, why...
Why did you do it?
Did SE promise to poach you or something?
Why on earth did you do it?
I had no other choice!
I was drowning in debt after my business went under
but I still had a family to feed.
I'm sorry, but I needed the money.
- I needed cash to pay off my loans. - I could've helped you!
Man, you...
How pathetic do you want me to be?
Do you think it was easy for me to swallow my pride
and work under someone
I once hired as a rookie?
You kept growing while I kept shrinking.
Do you even know how miserable I was working next to you every day?
Do you mean that?
You and me...
Our years together...
Is it really worth that little?
Maybe you were just delusional.
I regret
not handing the rest over.
I should've played the proper villain.
What's gotten into you?
I couldn't even reach you.
Pour it. I'll down it again anyway.
Seong-wook said...
he needed money.
He said it was miserable to be with me.
How could I have been so blind until it was too late?
I always fail to notice the people around me...
falling apart.
It was the same with my mom.
I'm home.
Mom?
Mom...
My dad left home...
and never came back.
I thought
things would get better with time.
That she'd be okay
because she had me.
But I was wrong.
Mom.
Mom!
I was completely useless.
Why aren't you watching where you're going?
Why did you cross the road without checking the traffic light?
I'm always too late.
I end up driving everyone away.
How is any of that your fault?
They were hurting so much...
and I failed to see it.
I don't think I deserve to have anyone by my side.
At first
I thought you were so cold.
But now, I know.
You aren't cold.
You're just terrified.
Terrified of losing people again.
Terrified of being too late.
When things get tough, it's okay to admit it.
It's okay to let yourself fall apart sometimes.
I'll stay by your side to the end.
If I mean anything to you...
don't let me go this time.
Hi, Mi-mi. Have you been busy lately?
How about we go for a drive this weekend? Are you in?
Did I get dumped?
I thought we really clicked that day.
To find myself
Lost in childhood dreams
I'll go away
Beyond the blue sky
Jeez.
Goodness.
Leaving someone on read has its limits.
If you play hard to get, you'll end up getting played.
This is how I keep them thinking about me all day.
It reels them in even faster.
Reel him in? Oh, please.
You're the one who got reeled in.
I'm not into guys who give up this easily anyway.
If it's bothering you that much
text him first.
Me?
Why would I do that?
You treat relationships like a game.
No wonder you're single.
QUICK DELIVERY
Do you know why you guys are hooked like helpless fish caught in her net?
It's the impatience.
Your desperation.
Right, the impatience...
I'm too desperate.
My impatience.
Right when you're ready to give up
she'll toss you another crumb with a text message.
What are you up to?
MI-MI
That's when you stop!
Don't even open it. Don't reply.
- Why not? - Treat her exactly the same way.
The same way?
Goodness.
Gosh, what do I do?
My beloved Appello family.
A lot has been going on at our company lately.
I'm sure most of you have guessed
but we are
- in a crisis right now. - What crisis?
With both our CEO and our Planning Team Manager absent
who are we supposed to rely on?
In times like these, we must stick together.
We must protect the Appello we love.
So who do we need right now?
From here on out, bring all important matters to me.
For anything important, you can rely on me.
If you have any...
Hello, Mr. Kang.
You're here, Mr. Kang.
- Thanks, but I'm here now. - Why...
I'm glad you're here.
Shall we all get to work?
- Yes! - Yes!
I meant well.
HAN'S OFFICIAL KOREAN PARTNER
APPELLO WAS CHOSEN AS HAN'S OFFICIAL PARTNER IN KOREA
We got it.
No way!
Check your email!
- Did you see the notice? - Yes!
Did we get it?
Great job, everyone.
Congratulations.
HAN'S OFFICIAL KOREAN PARTNER
HAN, FASHION'S HOTTEST ISSUE
SIGNS MOU WITH THEIR KOREAN PARTNER, APPELLO
SE:ON, GREAT LOSS ON UPFRONT INVESTMENT
FAILED TO WIN OVER HAN, SE CORP. MIGHT LOSE BILLIONS
SE:ON USERS, MASSIVE EXODUS
Kim Han-cheol!
SE CORPORATION
Do you know how much we lost because of you?
- I'm sorry, sir. - Whatever.
I won't renew your contract.
- Sir. - Jeez.
I hope we get on well together, Mr. Kang, my Korean business partner.
Thanks, Jeong-yeon.
You helped a great deal.
Director Kim's career is over.
Our joint operation worked pretty well, right?
Yes.
- Are you going back to France? - Yes.
I'll prepare the launch as soon as I get back.
I'm serious about the Korean market.
I'll work hard so everything works out smoothly.
Can you send one of your staff to France?
Sure.
By the way
I still don't get it.
Why did SE Corporation copy the fake presentation?
You said you gave Mr. Choi the actual proposal.
I have no idea.
I'd like to know too.
Ms. Han.
Can you spare me some time?
NOT A CUSTOMER BUT A FAN TASTEFUL SPACES IN KOREA
When did you prepare all this?
I threw together some ideas I had while working on the proposal.
These aren't just some ideas thrown together.
I'm a huge fan of your brand, so I did it out of admiration.
I also felt bad keeping you in check.
- Do you have plans for today? - Me? No.
Then have dinner with me.
I should pay you back.
What food do you prefer?
I eat pretty much anything. What about you?
- Korean cuisine. - Korean cuisine...
Would you like to try a place I recommend?
- It's hot. - Thanks.
They're all dishes my mom sent.
She's an incredible cook.
I'll enjoy this.
I've been craving a home-cooked meal.
You don't have family here, do you?
In my senior year of high school
I went abroad to study alone because my mom remarried.
I didn't want to live with my stepdad.
We don't keep in touch now.
Being alone must've been tough.
But I didn't struggle financially, though.
- Thanks for the meal. - I hope you like it.
- It's good. - Isn't it?
Please enjoy.
It's tasty.
At first, my only goal was to become the best employee.
Once I got started, I found myself trying to find my way.
It'll become clearer with time.
You said last time
that after your first brand failed, you clearly saw what you could do.
That stayed with me for a long time.
I plan to try whatever I can and make failures too.
That's a great idea.
I can see why Ha-gi chose you.
You're comforting like a home-cooked meal.
And warm too.
I am?
Ha-gi's a great guy for seeing that.
Enough that I want to steal him.
Sorry?
So keep him close.
You scared me.
Mom.
You liked this coffee brand.
For my sake...
will you come and have a sip?
I got your favorite.
Why didn't you call ahead?
I was passing by and thought of you.
Let's go inside. I'm starving.
It's the anniversary of my mom's passing.
This is your first time, right?
You're such a jerk.
Have you been doing this alone without a word to me?
I had no idea...
how much you suffered after I left.
Sorry for keeping it from you.
I guess...
I wasn't ready to face it myself.
But thanks to Ms. Da-reum
I've changed my mind.
I've decided to protect what's mine.
Everyone else has gone.
But I really don't want to lose...
both you and Ms. Da-reum.
I hate myself.
I'm nothing compared to you.
You two
mean a lot to me too.
So...
Make Da-reum happy.
You'd better call me for next year's anniversary.
- I feel left out. - Okay.
This is the contract to Director Park's film.
Congratulations, Chan.
ACTOR: LEE CHAN
Whatever choice you make, I want you to do
what your heart tells you to do.
Something for yourself.
TEO
We've been practicing together.
Drop by if you'd like to see us.
I guess I'm not over it.
Not yet.
Chan.
Thanks a lot.
I didn't think you'd actually visit.
Why are you here? To cheer us on?
There's still something I'd like to do.
- Are we your sentimental backdrop? - Don't.
What could you still want when you were the first to leave?
We never waited for you.
Then why did you leave my part vacant?
I get that you resent me.
But
I'm done running away.
I know I'm asking a lot from you
but one more time...
Why don't we try again together
just one more time?
Together?
Let's start again together.
Chan.
Okay?
Come on.
Darn it.
Jeez.
Why did you cancel my membership when I still had classes left?
You make me feel uncomfortable.
- How so? - You just do.
I don't want to waste my energy.
Let's call it quits, then.
I'm done playing hard to get.
I'm capable and competent, and I'm a good kisser.
- I'm pretty good at it. - What are you on about?
I'll call when I want and come to see you when I want.
You win.
I lost.
You should quit playing games and do the same.
Sorry?
What do you mean?
Let's date.
Don't you miss the other D.N.X guys?
Would they miss me?
I wouldn't know.
Can I help you?
- I brought your food. - I see.
Can you leave it over there?
Sure.
What about Roy's part?
- Let's forget about it. - He might come back.
How?
We don't even know if he's dead or alive.
He can't be dead.
What if we look for him?
You feel like
you shouldn't meet the members, even though you miss them, right?
Is it because you feel bad?
I ruined everything.
That would be too shameless.
Then go and show them how you feel.
You can show that you feel embarrassed
or you could even cry.
Why decide on your own?
You don't know if they'll curse you out
or yell or take you back.
I'm afraid.
Do you know why I started deliveries just to track you down?
The thought of never seeing you again and regretting it...
was far scarier than the thought
of getting disappointed after meeting you.
Your members might feel the same.
They might hate you but still miss you.
If you really feel bad
stop hiding
and give the guys a chance to hate you.
I could cook better if I had cookbooks.
- Shall I buy you a few? - No, thanks.
MAGAZINE
Wait.
It's Ms. Han.
I guess she gave an interview while she was here.
- Shall we go? - Hold on. Let me read a bit more.
HAN AND HER QUESTIONS
A NEW ENVIRONMENT BRINGS NEW QUESTIONS
THEY MADE ME STRONGER, FIRMER, AND HELPED ME GROW
Shall we go to the seaside to watch the sun rise?
I'd like that. Where would we go?
We should go to the East Sea.
Will we be spending the night together?
I guess so?
A two-day trip?
I really just want to see the sunrise.
I'll think about it.
Okay.
You should get inside.
Okay.
It's late. You should go.
Okay.
- I'll go. - Okay.
- I should go. - Yes.
Mr. Kang.
- Yes? - My place
might not have cats
but there's something interesting.
Would you like to see it?
Something interesting?
What could it be?
I'm nervous now.
Let's see.
Try not to be too shocked.
- Why show me this? - What?
You said your underwear was in here.
So why...
Ta-da.
I LOVE LEE CHAN
What is...
What is all this?
ALWAYS ON CHAN'S SIDE FOREVER LEE CHAN
It's a record of my 12 years
as a fan.
I didn't want to hide it anymore.
I wanted to show you that this is who I am
and the part of me that loves you
is also a part of who I am.
That's a weight off my shoulders.
I can sleep at night at last.
Gosh.
What is it?
You came clean first, so I told you my secret too.
I'm jealous, to be honest.
I'll cut back on it now.
I know he gave you the will and energy to live.
I should thank Chan.
He brought us together.
Does that mean my bias
is you now?
- I'm heavy. - Not at all.
I used to have an olive lemon shot and Greek yogurt for breakfast.
I quit that diet.
Why?
Cutting down on carbs left me with no energy.
Eat as much as you want.
You weigh too little.
Stop staring at me. It's embarrassing.
What were you thinking about?
Will you stop it?
It's not the first time we've slept together.
What are you talking about?
When did we ever...
After the welcome dinner.
In my office.
I tried to stay up all night, but ended up falling asleep.
No wonder.
It all felt a bit familiar.
I really had no idea then
that this would happen.
HAN AND HER QUESTIONS
A NEW ENVIRONMENT BRINGS NEW QUESTIONS
THEY MADE ME STRONGER, FIRMER, AND HELPED ME GROW
ANY ADVICE FOR YOUNGER DESIGNERS OR THOSE FINDING THEIR WAY?
DON'T TRY TOO HARD TO CHANGE YOURSELF CHANGE WHERE YOU ARE
Mr. Kang.
Yes?
How about
I apply to work in Paris?
MY BIAS, MY BOSS
I know it's a great opportunity for Ms. Da-reum.
But I want her to stay.
Long-distance relationships never work out.
- Hey! - My goodness!
People there greet each other with a kiss on the cheek.
- One. - Two.
- Three. - Four.
- Five. - Let's go!
Come back, Roy.
Let's stop running away.
Instead of cheering you on
I hated myself for feeling so petty.
It felt like it was about me.
You may be saying it to your fans
but it's what I wanted to say to you.
You won't let go
just because I'm leaving, will you?
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