Original subtitles

- Wahlburgers at home.

I always figured if they saw my picture on it,

they'd lose their appetite. - [laughs] That's great.

- You just pick the main points, okay?

We're coming out in September.

- But I'm not Mark Wahlberg.

See, it says-it says- - Doesn't matter.

And you could just say your name.

- It says Mark Wahlberg. - You just say your name.

- It says Mark Wahlberg. - Can you say your name

at least? - Say your name.

- Hey, Larry, Mark Wahlberg here.

I can't tell you how excited I am

to get started with you guys in September.

Obviously, Paul and I are very committed

to doing everything we can

to be the best partners for you guys at Publix.

You were great. - You were fantastic.

That was unbelievable.

- So happy to introduce my brother Paul.

- How are you?

Mark?

- The guy can't talk. - Not much.

- I mean, it's like he's got his foot in his mouth.

- Yeah, this is awesome.

- I just did three.

You do one. - I-I-I-

- Hello! - Your stellar performance.

- Enough with this guy.

- Go. - Action.

Hey, Fred, David,

Mark Wahlberg here with a very quiet

but wonderfully handsome Paul Wahlberg.

On behalf of all of us at Wahlburgers,

we want to thank you guys

for deciding to carry our products.

May God bless you. Paul?

- Awesome job. Thank you.

[upbeat hip-hop music]

- ♪ Nigga, I'm coming through, rubber band man ♪

♪ I'm coming through like the sandman ♪

♪ I'm coming through, my clique don't care, nigga ♪

[dramatic orchestral music]

♪ ♪

[plastic crinkling]

- "Prototypes of a short/shirt fabric

"we are working on for Spring 2022."

"Get your feedback."

I don't know.

black with the gold-brownish.

Nice. Oh, this is cool.

Some different colors here.

Cool.

Oh, this one goes really good

with this right here, what I got on.

Boom.

Yeah.

[FaceTime rings]

What's up, Harry? - What's going on?

- You're looking good, baby. You got the hair done.

- You like that? I'm trying to keep up.

What'd you think of the stuff that I sent you?

- I like the fabric on the shorts.

I just don't necessarily like the look of them.

They just kind of look a little...schlubby.

We had an amazing first year with Municipal.

But we gotta really continue to spend

and throw money at the business

because lots of other people out there are launching brands.

You know, there's lots of people gonna be nipping

at our heels, and, you know, we've gotta continue to grow

to set ourselves apart from the rest.

So, Harry, how is the women's line coming?

- It's coming.

- You cannot ignore women.

They're making more money.

They're the breadwinners in their family.

If you ignore women, you're ignoring a huge segment

of the ability to generate revenue, period.

- You know, I would love to get my wife involved

in helping launch the female line.

She's got fantastic taste.

So I think it could be a good fit.

- Mark's desire to have new things

and to constantly be looking forward is challenging.

It's every day, you come in thinking,

"How are we gonna do this different?

How are we gonna get better?"

You're moving at a pace that's significantly faster

than any of us really have in our career.

- Keep it coming. All right, buddy.

- See you, buddy. - Bye.

♪ ♪

- Like, we're thrilled to be partnering with these guys.

- Yeah, obviously we've gotta be super sensitive

to that relationship. - Yeah, yeah.

We have a chance to work

with a Native American Indian group.

They want to do some casino locations

because the pandemic hurt them as well.

The whole opportunity is 'cause buffets are now gone.

And so they have all these spaces

in all their casinos they gotta fill.

These guys are gonna be so critical for our growth.

- So how many casinos are they committing to

on the reservation in the first year?

- They're gonna build it up slow,

so they said three to four the first.

- Well, there's definitely a massive opportunity.

- Yeah.

♪ ♪

- So what are we looking at, Peter.

- You and your brother Paul are gonna be honored

with an award and a thank-you

for this unbelievable partnership

with the tribal nations.

You might just say a few words about how great it is

for Wahlburgers to create this partnership

for us all to grow together.

[line rings]

- Hey, Mark. - Hey, Mike.

- How's Vegas going?

- It's been... absolute craziness.

I'm beyond multitasking right now.

So we have to make some important decisions,

like, today.

- So are you going directly to New York

for the F45 IPO?

- No, I need to get home,

get all this work stuff out of the way, so-

- Okay. I'll see you in a few days.

- Okay, great. - Yeah, bye.

[line beeping]

♪ ♪

- Okay, guys, let's talk women's here.

- How many colors are we doing of-

- Just, like, a couple.

Like, I want it to be different from the men's

but it'll feel like Municipal, right?

- Right.

- Adding the women's line-

as of right now, it's gonna be our same team.

It's gonna be a challenge.

There's gonna be double the fittings.

There's double the, you know, amount of clothing.

So that's a huge thing that can add stress.

- What does launching the women's line mean,

well, like, for us?

- [laughs] Oh, yes.

- [chuckling] Is there more money that you needed?

- No, of course there's not. - [chuckles]

- Yeah, it is. Yeah, of course.

The day-to-day implications of putting all their own money

on something that'll take several years to develop is...

really hard.

It's a big opportunity, though.

I mean, it could double our business if we do it right.

- Okay.

- It could not double our business if we do it wrong.

The stakes feel significantly higher now than they even did

before we launched the Municipal brand.

- We're gonna be fine. We're gonna be good.

- Yeah, it'll be good. - We will.

♪ ♪

[upbeat music]

♪ ♪

[indistinct chatter]

- Mark, how are you, buddy?

[indistinct chatter]

Wahlburgers burgers, man.

- So here we are.

And Wahlburgers is

as the Little River Band of Ottawa Indians.

[cheers and applause] Mark Wahlberg, everybody.

Give him a giant, giant, Indian Country round of applause.

[cheers and applause]

What we're trying to do

is take a giant step forward out of this pandemic

and build our economies for the next seven generations.

And to be able to partner with the Wahlbergs

is a dream come true.

[cheers and applause]

- And I just want to say we are honored

to be partnering with you guys.

We look forward to sharing our family experience

and creating fun family environment

for all of your customers and all of your families.

In starting this business with my brother Paul

and with my brother Donnie and with my mom,

for her, it was all about us getting along,

supporting one another, and giving back.

We want to continue to honor her.

And it's an honor for us to share our family experience

with your family, so we thank you so much.

[cheers and applause]

- It's amazing.

It happened. It happened.

You know, that's pretty special.

Now the fun begins. - I know. I know.

- [mouths word]

[soft music]

[upbeat hip-hop music]

♪ ♪

- Hey, guys. How are you? - Hey, how's it going?

- What's happening, man? Everybody's just standing

in weird places. - [chuckles]

- Levi, I like your hat.

- Archie was actually the first person

that's ever seen this

outside of our friends and family.

- Really? - So you guys are

the second people to see it. - Yeah.

- Where's Archie in all this?

Where is he? - Yeah.

Where the fuck's Archie? [laughter]

- I get pitched stuff all the time.

I'm getting pitched more and more stuff lately.

I mean, anybody can come up with a good pitch.

It takes a lot more than that to build a real business.

- So I built the first one just for personal use-

for going to the gym and making a protein shake

that wasn't lumpy.

'Cause there's shaker bottles

and there's little plastic portable blenders

that's not really a full-powered blender.

- Blender Cap is a high-powered blender in a cap

that fits on a thermally insulated container.

- So you're putting all the materials in here-

- Yeah. Then you can blend it.

- And then you just-

- Portable blenders suck right now.

They're not gonna suck anymore.

- I'm always looking for people to be optimistic

about their vision and to be visionary.

But I also really want reality of what is it today.

One of the worst things is when there's a misalignment

on expectations.

So if you're going to sell something

to an investor and get their money,

it better be as honest and real as you can make it.

- Couple design things too. - Oh, shit.

- The first one we made, we realized,

"Okay, that's a weapon." - Yeah.

- That's a problem. - Yeah. Yeah.

- So what we've done is, we've actually designed

a safety switch in here.

If the gasket is not under compression

and fully on the bottle, doesn't turn on.

You want to make a smoothie? both: Yeah.

- Oh, nice, we got PI.

They pulled PI out of their bag.

- Oh, yeah. - Yeah, we got a-

we'll do a margarita with full ice.

- It's a portable blender.

And they're making a smoothie.

Can you try it for us?

- We have a supply chain to scale it.

that's not really...

[blender whirring] Where we need help.

[ice crunching]

- Need help, you know,

selling it and marketing.

You know, we're manufacturing guys.

- Uh-huh. - That's not our expertise.

- These guys created something that's a great idea

and could be really successful.

- Fantastic. - Is it blended well?

- Smooth.

- But launching a new product

takes marketing, creating awareness

about their product...

- We worked on bringing the Apple Watch

to market originally.

You know, we lead teams that do that professionally.

- And what do you think the price point should be?

- We want to sell them for $119.

In the U.S., they sold

25.8 million blenders last year.

So if we can sell 5% of that,

it's $119 million in revenue.

We want somebody that believes in the brand...

- Yeah. - That's focused on our brand

and can promote it on top of just giving us a check.

I want to see Instagram posts

of Mark making a protein shake in the morning,

'cause I bet he does every morning.

- Every-of course.

- Obviously they're both successful in their fields

and they have the willingness to do whatever it takes

to get there, but, you know, I also need to get

into where they are financially

and see if it makes sense for me

to invest in the business.

- Awesome. Thanks, guys. - Thank you.

- Nice to meet you. - Thank you. Likewise.

[light music]

♪ ♪

- We definitely think going public

is the best opportunity for the business right now

when it comes to expanding

and kind of just spreading our wings a little bit.

♪ ♪

- Well, after 2 1/2 years, it's great to be here finally.

- Oh, I know. It's been a long haul, I tell you.

From the very first meeting that we had

before making our initial investment,

Mark and I said, "We'll get involved

if we're able to help take this company public."

- You guys have a meeting today,

and I thought everything was done.

- So today's meeting, we negotiate a price

for the stock that we're gonna give out

in the IPO.

We want to price this right

so that after it starts to trade

on the New York Stock Exchange

that people are excited about it

and the price keeps going up and up and up.

IPO is a stepping stone

to achieve greater credibility as a publicly traded company

so that we were less dependent

upon borrowing money from banks.

But we always recognize that going public wasn't

the end of our hard work; it was the beginning

of the next phase of hard work.

There's a lot of dollars at stake.

- Sounds like it's not going to be a boring meeting.

[tense music]

♪ ♪

- We just agreed to IPO it at 16 bucks a share,

which is what we were looking for.

So we're really excited about it.

One small step for mankind-

or how does that go? [laughs]

Giant leap. - Well, considering everything

that happened with COVID and all the fitness concepts

that didn't make it through,

we're in pretty good shape, you know.

- I mean, the rebound

out of basically all- worldwide, all studios closed

to where we are now, which is over 90% open

in a very, very short period of time,

is just frickin' amazing.

[upbeat music]

♪ ♪

- Cool. - Great.

♪ ♪

- Designing for men and designing for women

are completely different ball games.

- Hi. How are you guys?

- Hi, Rhea. How are you?

- And that is going to be a huge learning process.

- This is a pretty big deal, of course.

We always knew that women's was gonna be

a major piece of Municipal.

Who is the Municipal woman?

And how is she unique to what other people are doing?

And how will our product be unique?

- Mm-hmm.

- I really didn't know Rhea at all.

Like, is she reluctant? Is she excited?

Is she- how is this gonna work out?

- I love this. - Right?

- I l-I feel like these kind of leggings

are more forgiving... - Absolutely.

- Than the ones with all of the Lycra.

- Right. - I was quickly put to ease

after a few minutes.

Of course she's the right person

to help us do this.

She's got experience as a model

who has made the transition to being the best mother

and the best business partner.

And practically speaking, she is the consumer.

- Would you offer it with a hoodie

and then this style and the cropped?

- Yeah, I think it depends on how we-

how we architect the line and...

- Yeah. - Dollars and, you know,

a lot of... - Yeah.

Math. - Right.

- If we had a board of advisers of ten,

nine of them would say don't do what we're doing.

And maybe we should wait.

And maybe somebody would tell me

the smart money is to wait until you're

four or five years down the line,

but I think certainly the way that Mark's wired is,

if you feel like you got a good idea, go for it.

Time is wasting.

♪ ♪

- Hello.

- Hello. - Hey.

- How's it going? - How are you guys?

- Good, man. Good to see you. - Likewise.

I love that the guys look like they're in a garage.

- 'Cause we are in a garage. [laughs]

Yeah, this was the birthplace.

- Archie, you want to go down the list

that we want to discuss?

- Sure, yeah. One was the name, of course.

- I know we've kind of broached on a need

for a broader brand name.

- The word "blender" is not sexy.

Doesn't get you excited.

It's like, you want something that sounds cool.

- Successful brand names

are either just really amazing names,

or they're names that are backed

by $100 million marketing campaigns.

- One of the biggest challenges, believe it or not,

is naming your company.

Some people want cool names.

I want a name that when you look at it,

you know exactly what they do.

And if it's not immediately obvious,

then you're gonna have to spend more and more and more money

to create that connection.

- You told me about some potential new bottle design.

And tell us about that and where the product is.

- What we're talking about really

is just finishing design, getting the new bottles-

- So you're not ready for the product yet.

- Not yet.

- Let's try to drill down

on those "use issues."

- Yeah. - Once you have

this beautiful smoothie,

where do you put the cap?

I'm assuming that in the gym,

you'll have to put it down on the floor.

That's another issue. - Yeah.

I hear you.

One thing I didn't design

is adding sort of a flip top lid to that.

- At this point, we totally have faith in these guys

to get a great product out there.

But they have to do it.

Like, right now, we don't have that product in hand

that we could physically feel and play around with and use.

- Blender Cap, we think, is a little bit different.

And our forecasts are a very bullish.

This is our original projections:

a million units over the first two years.

We know it's aggressive.

We think we can do it if we can get enough eyeballs

and enough people seeing the product in action.

- I believe in the concept and the product.

But I feel like your projections are...

overly ambitious.

I would take any number that you've previously given us

and cut it by 90%.

- The first thing I do need to remind you is,

this is a tech product.

This is not a commodity product.

We're not trying to sell something

that is already in the market.

We're offering a completely new

and improved user experience for people.

- Well, just so you know,

I'm a worst-case scenario guy.

- Okay. We can look at that.

- Great. Well, we can get after it pretty quickly.

Let us try to just get into it now that we have the details

and convene and get back to you super fast.

♪ ♪

- Morning, Mark. - What's up, buddy?

How are you, sir? - Good to see you.

- Good to see you.

Long time, no see.

All right, guys, have a good one.

- Where are you?

- We're going to the Stock Exchange right now.

We're going to ring the bell.

- You're not wearing a suit?

- Why would I wear a suit? - [chuckles]

You excited?

- No. I think the real work begins now.

- Can I celebrate for ten minutes?

- What are we celebrating? We gotta go to work.

- I'm celebrating. I don't give a fuck.

- It really has been a lifelong quest

to achieve that next level of success

for the F45 business.

And just-yeah, everything has been

pretty darn cool.

[dramatic music]

♪ ♪

[indistinct chatter]

- Welcome, again. Congratulations.

- Thank you for the hospitality.

- I'm actually starting to play again.

- Yeah. - Yeah. I tore my meniscus

shooting a movie, so I-

- Did you really? - I stopped playing

for, like, six months.

You know, I'm taking risks on myself all the time.

That's why I bet on F45 the way that I did,

because I see the results that people are getting.

- This guy's invincible.

He's invincible.

- I think going public is great.

I think it's terrific,

because it gives you

an opportunity to...

access capital at an efficient price.

That's terrific.

But then you have to realize

you're in a couple of different businesses.

You're in your business,

and then you're in the business of selling your stock.

- It is my great honor to kick off today's celebration

for the initial public offering of F45.

[applause]

- There's huge negatives to being public.

You've gotta worry about making each quarter's numbers

and delivering what Wall Street thinks you're gonna deliver.

And for a celebrity-backed IPO, there's gonna be

more pressure on you, more criticism.

If you do it too early, I think you can really stub your toe

and have it not work out.

♪ ♪

[cheers and applause]

♪ ♪

[bell dinging]

♪ ♪

- Thank you so much. - Thanks, brother.

- Mark, can I get one for my mom?

- Sure. - You mind? Seriously.

I would actually FaceTime her,

but I don't want to embarrass you, to be honest with you.

- Call her. Call her. We'll say hi to her.

- Are you calling Mom?

- No way. - Yes.

- Would you honestly do that? - Yeah, of course.

- Ma, look at who I got here!

- Hi, Mama. [laughter]

Make sure your son calls you every day

to tell you how much he loves you.

- Oh, thank you. - And take good care of you.

- Okay. - All right. God bless you.

- Thank you. You too.

- Let me tell you something, bro.

Seriously, you're a fucking rock star.

- Ah, no problem. - You're a rock star.

- It's all I do-breakfast, morning, noon, night.

I've got to have it, man.

All right, congrats, man. - [speaking indistinctly]

- Danielle.

You gotta let me know how long the smile lasts.

Bye, guys.

♪ ♪

- I didn't until we started talking about it.

And then we always felt like that that was

the path for F45.

- I heard you mention your mom a couple times today.

- It's just so hard because that's-

the first phone call I made every day was to my mom.

I don't get to make that call anymore.

And it sucks. [sighs]

I mean, it's part of life, but it just sucks.

You know, so I was just telling that guy,

who's clearly a mama's boy,

just never take it for granted.

Call her every day. Tell her that you love her.

Take care of her.

[somber music]

♪ ♪

[FaceTime ringing]

Hey, Googie, good morning. - Hi, Dad.

- What time did you wake up? - Just, like, ten minutes ago.

- All right, I love you. I'll see you at the airport.

- All right. I love you.

- Love you. All right, bye. - Bye.

♪ ♪

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