Original subtitles

[hip-hop music]

- Hey, what's up? - How's it going, Archie?

- I-I took a call with TikTok. - Mm-hmm.

- They have this whole initiative

where they have, like, a team to film for you.

But also they would build out platforms for you on TikTok

for each one of your businesses.

So we'd have one for Municipal, one for F45, for PI,

and all that.

My guy.

You gotta get your behind down to F45.

Let's go. Hey, hey, hey.

We've got Municipal stuff for everybody.

Ace, great workout, buddy.

They want the Municipal pants.

- They want you to leave the 'Gram.

- What the fuck?

[spray can clicking]

[paint can hissing]

[hip-hop music]

♪ ♪

Oh, so Saturday,

we've got this amazing meeting with Wayne Kulkin.

He was the CEO of Stuart Weitzman.

They sold that company to Coach.

And then he started P448.

So he's a real shoe dog.

He's-this guy's like Phil Knight.

So he's coming- those are the shoes right here.

Check this out.

For Municipal, we want to be in the shoe business.

We don't want to do a kind of one-off collab.

We want to kind of do our own thing.

- That's a good-looking shoe.

- But it's all about sustainability. Yeah.

Yeah, this is super high-quality.

So we're hoping that he's gonna be the guy

that's gonna put-bring Municipal shoes to market.

And then possibly I might buy a piece of this company.

Hey, baby. - Hey, Mark.

- We got some more shoes sent.

P448.

They're talking about sustainability

and changing the world. - Pretty nice, right?

- We're, uh- we're having Lev

and the whole crew here on Saturday.

So we're all very excited. We're getting ready for Wayne.

- Yeah, we're super excited about this.

- Especially about sustainability.

- Yeah!

- There's a reality

about how fast things can get built,

how fast things change, how progress actually happens.

Like, okay, you have a vision.

Now how am I actually going to put this

into an actionable plan we can execute?

It's great to have that vision.

But do you also have people who are super detail-oriented

who are gonna think through all the various steps

of making a plan?

- All right. I'll see you soon.

- Okay, bye. - Bye-bye.

♪ ♪

Oh! My brother. - Hey, man, what's up?

How are you?

- Hi.

- Okay. - So you have

a big birthday coming up. - Yes.

- Any advice you have to people who-

about how you stay in shape at any age?

- Right now, I'm beat up.

I just did two movies back to back where I got-

you know, I tore a meniscus and hurt my back,

so I'm just trying to maintain.

It's much easier to stay in shape

than it is to get in shape.

And just try and encourage people always

to just have a healthy lifestyle.

- All right, thank you. - All right, take care.

- Thanks, Mark.

I'm back. [cheers and applause]

I'm about to turn 50.

We decided, "Okay, let's go to Boston

and turn it up a whole other level."

- What up? - It's go time.

Let's go. You're killing it.

- All right. Oh, I love it.

- Great.

Absolutely love those guys.

We've known each other since we were kids

and it's nice to have guys that are so like-minded

and we have such a great bond and connection.

- Nice. [indistinct chatter]

- Aah!

I feel amazing.

- We're gonna do a video for Instagram together.

- [chuckles]

- We're back together. 50 years in the making.

Happy birthday to Mo D. One love.

The crew is back.

God bless us. We're here together.

Unity is strength. F45.

- Rasta Phil and Ace,

they're great friends.

We have so much in common.

Talk all the time.

And we've been very close for a long time.

They're family.

- Not bad for a 50-year-old kid.

- You're whispering over there.

It ain't the police. - [laughs]

[upbeat music]

- Hello, Mark. - Hi, how are you?

- Good. How are you doing?

- Thank you so much.

- All right, bro. - Taking a nice stroll

in the city? - Yeah, just checking it out.

- Have a good one. - All right, man.

♪ ♪

[indistinct chatter]

- What's up, buddy?

- How you doing? - What's going on?

- Mark is turning 50 years old.

Okay, I don't even know why we're talking about this...

[laughs] Because I'm 60.

- How are you? - Like, next subject.

We don't even need to talk Mark Wahlberg is 50 years-

are you kidding me?

Come on, it's-he's a puppy.

- How are you, buddy?

- Wait till you see it.

- These are guys around him that have been there

for 30 years,

and a lot of them have come and gone,

but they're always sort of welcomed back, you know?

Because there's an insulation there-

there's a comfortability there that you can't get,

you can't buy.

- Big 50. A lot of us don't make it to 50 years.

It's hard to go to 50 years

in Dorchester, where we came from.

Blessing to each and every one. Respect.

Many more to come.

B... - Okay, say the thing.

- Say "Happy birthday." - Happy birthday, Mo D.

One love, baby.

- Happy birthday, Mark. We love you.

And congratulations on everything you've been doing

to this 50 years.

Wow.

- Well, yeah. - He was texting it.

- I was saying it to the camera because...

- He was texting it. - You're gonna watch it and...

[laughter]

- I surround myself with people that I know

that have my best interests at heart

and that I can trust and that are loyal.

They're great friends, basically family.

Um, people who have a lot of real life experience.

- Yeah. - We're all family here.

Mark, you look around and everybody's been here

since basically day one.

And the other ones that just came in,

God bless you.

But Marky, 50th birthday-

I can't even imagine anything like this.

And I'm so proud of you.

We've been through a lot together.

And by the grace of God, it'll be another 50 years.

God bless you. And I love everybody.

[applause]

- Whoa. all: ♪ Happy birthday to you ♪

♪ Happy birthday to you ♪ - Hey, hey.

all: ♪ Happy birthday, dear Marky ♪

♪ Happy birthday to you ♪

[all cheering]

- Let's do it again. - Whoo!

- The connection that we've had-

everybody in here obviously I have

a very special relationship with.

Appreciate you guys being here

and spending this special time with you

before I go home and spend it with my wife and my kids.

But, uh, and nothing more important than family.

So I appreciate you guys. Bless you all.

And we lost too many people along the way,

especially this year.

So, you know, you guys are always

in my thoughts and my prayers.

I appreciate you guys. I love you all.

My brothers. - Love you too, cousin.

- Love you, cousin. [all cheering]

- Salud. both: Salud.

- Mark, you're the best. - Salud. Salud.

- What a great group of people.

[upbeat music]

♪ ♪

- Love you, bye. Hey, guys. Mark. What's up?

- Eddie. - Nice to meet you, Eddie.

- Nice to meet you. - Hi. Mark.

- I'm Lena. Nice to meet you. - Nice to meet you, Lena.

What's up, Rusty? - [chuckling] Rusty?

- Well, now you got rust color on.

What-wh-

Extra small?

Damn. - It's not extra small.

- It is. - [chuckles]

- You're putting on weight, boo.

- I got the sq-uh, squats down, though.

The forum. - Oh, did you?

- Yeah. - Oh, nice.

You can do that as your first TikTok.

- [chuckles] - In some Daisy Dukes.

- Mark really only knows TikTok

because Gracie or his kids are on TikTok.

So he just wants to get an education

of what it's all about

and seeing if it's, you know,

valuable to help build out his brand

and his companies as well.

- Right now I think we have

about 500 million mentions

of Mark Wahlberg on platform,

which is-definitely tells us that there's an appetite

to have you on platform.

- Mark is constantly on Instagram.

- I'm a peacock! You gotta let me fly!

[dog barking] Peacock! Come on!

- The majority of the people that know Mark and love Mark

are in their 30s and older.

So this is really a perfect opportunity

to building out his brand to younger folks

that are on TikTok.

- Brendan, you want to rip it up?

How many people do you have on the platform now?

- [chuckles] - Just announced

a billion users. - Yeah.

So in terms of your brands and properties,

whether it be for-you know, for F45

with your fitness properties,

Wahlburgers with the culinary properties,

incorporating those brands strategically in your content,

that's the big value.

So this is just a new marketing vertical

for you to push all of those through.

- Gracie has a TikTok account, right?

- Yes. - Have-do you know

anything about it?

- I don't.

But I want to learn. - Yeah.

Let me get Grace down here.

- 'Sup, Grace? - Hi.

- Come here. I need both of you TikTokers.

[both chuckling]

- Are you on TikTok? - Yeah. [giggles]

- So are you- do you like TikTok?

- Yeah.

- What do you normally put- put on TikTok?

- My horse.

[horse whinnies]

- Oh, yeah.

Good. - [chuckles]

- Should I get a horse?

- You already got me another horse.

- No, I'll get my own horse.

- Oh, no. [giggles] - Why?

[mumbling indistinctly]

Why do you got the front?

Let me get in the front.

- All right, so what do you think, Archie?

I-I don't know about doing TikTok videos

and everything else and...

How-but I got no followers. Nobody's gonna see it.

- That-that'll be a very short-lived problem.

[laughter] For sure.

[crickets chirping]

♪ ♪

- We were talking, and we were trying to find a time

to get together and kind of get some preliminary,

you know, plans in place and ideas.

Just so we can, from here, kind of form a game plan.

So he's like, "Whatever we can do

to get together as soon as possible."

I'm the same way.

I-I like to get things done.

And I think we have some ground to make up.

♪ ♪

[line ringing]

- Hi, I'm calling on behalf of Mark Wahlberg.

- Okay, great.

We'll have you hand the phone over.

And Ryan will be the next one to pick up, okay?

- Perfect, thank you.

- Mark Wahlberg is joining us now.

- Hey. What's up, buddy? How are you?

- Mark, I just got a treat.

They just showed me your TikTok account.

- My TikTok account?

- Yeah, they just show- that's his official?

Oh, it's not his official.

I don't know if you've seen any of these

official fan sites. - I haven't, but I'm trying-

I'm trying to come onto TikTok right now.

I'm trying to figure it out.

- I'm not really leaned into it so much.

And I catch a lot of heat for it

because I find it to be work.

- It's all kind of work.

- My team is on TikTok.

And I go to sleep every day,

"How am I making my product and service relevant

for the next generation?"

And I'm meeting them where they are,

not forcing them to come to me.

You gotta meet people where they are,

where things are growing.

And you have to give them

something that they want to see.

- You're a busy guy. I'm a busy guy.

Like, how do you add some other thing

that's gonna be so time-consuming

to your schedule? - You're asking the wrong guy.

Alvarez, come here for a second.

I got-I got a guy in here that's-

he grew up inside of a TikTok silo.

What do people want from Mark Wahlberg?

- I mean, I would say just tap into those really easy trends.

Like, you can even have an effect...

- But we-what does that mean? - That's trending.

- An effect? - You know, like, they put

a filter on your face, like-like, you know,

some funny filter you can put on your face.

- Yeah, but dude, dude, dude, dude, dude.

Hold on one second.

I-I mean, I could try to be funny.

My kids don't laugh at me.

I want to use it to be productive in my business

and connecting with people,

and more importantly, with the messaging

that I'm trying to put out there.

Especially when my new movie "Father Stu" comes out.

- Right. So what- what would a message be

right now, that you'd want to put out there, Mark?

- Bringing people together.

That nobody is beyond redemption.

That we need to encourage people

to be loved and accepted and support each other.

- I like it. Thank you very much.

We hope to see you soon.

And, uh, call back anytime, Mark.

- Yeah, let me know if you figure out TikTok.

[both laugh]

All right. - See you, Mark.

- Thanks, man. Bye.

♪ ♪

How you doing, buddy? You good? - Doing good, man.

- I'm excited to kind of get things going.

It meant a lot, you know, to Abe and I

that you came down to the distillery

and Tequila, Jalisco, and kind of saw everything

and the way it's made.

- It meant a lot, too, the way they were so open

and welcoming to me. It was, uh-it was really nice.

- They talk about it. Every time they come,

"When's Mark coming back? When's Mark coming back?"

- You know, it was one of the quickest, shortest trips

I had, and it was one of the few times

I actually just wanted to stay

and actually really kind of experience it.

'Cause it was, uh- - Yeah.

- It was amazing.

I saw a potential for the business

and the partnership.

You know, I look forward to seeing us

continue to grow and me continuing

to help them build their business and-

and just bring their vision to the masses.

Okay, so you gotta educate me a little bit, Shelly.

Who are the leaders in the space now? And-

- So the great part is there's room for many.

So think about how many great brands there are in vodka.

It's the same thing in tequila.

So Flecha Azul just has to be one of the winners.

It doesn't have to be the winner,

just one of the winners.

- This is something that I think could be special.

And for us, we don't want to put our name on something.

We want to be involved and a really hands-on partner.

- Many celebrities want to be in this business.

But there's not that many who can do it right.

And that's a big deal.

Because there's plenty of others who-

they just can't do it.

- The Rock, LeBron, Kendall Jenner-

all in the tequila space.

Good luck, Mark.

Some of them are working this real hard.

- You have to look at it...

- Yep. - A real job.

- I have a number of jobs,

and I haven't gotten fired from any of them yet.

And if you want it to be successful,

you gotta go out there and make sure that it happens.

I want to be a part of what you guys are doing.

I love what you guys are doing. I love the product.

And, um-and that's- it's that simple.

All right. Let's sign the papers.

[indistinct chatter]

- Making it official.

♪ ♪

- Your pen.

- I couldn't believe it. I was like, "Oh, wow."

We're very fortunate to have Mark involved.

Mark's not just gonna be a celebrity

just endorsing our product.

Mark's an actual partner.

Not only will he be contributing his time

and efforts and his know-how and his network,

but he's also invested money in our brand

to be able to really monetize our strategy.

- Do we have to drink some tequila...

- Yeah. - To celebrate this?

- Hey, man, congrats. - Cheers, man.

- Thank you guys. - I'm excited about this.

- Cheers, cheers.

- Cheers.

- That's really good.

- Just joined a super team.

- Thank you.

♪ ♪

- Hey, there he is. - Hey.

- How are you, Wayne? - How are you?

- Nice to meet you. - Nice to meet you.

- How's it going? - Not bad.

- This is Harry. - Hey, Wayne. How are you?

- Good. How are you? - Nice to see you.

- Nice to see you. - Hey, I'm Harry.

- Hi, I'm Lori. - Hey, Lori. How are you?

- Hi, Lori. - Nice to meet you.

We want to be in the shoe business.

That's always been a goal and a dream.

I mean, obviously, I did a one-off shoe with Jordan.

Uh, we actually did

a couple of different Wahlburger Jordans,

but never any at retail.

We want to kind of do our own thing.

Like, I gotta tell you, I've never been

more excited about a meeting.

- Right here? - Yes.

We're excited about it.

It's an opportunity with P448

because they're creating new and exciting products

and being really innovative.

So we'll see what happens.

- Oh, Lev.

- How are you? Hello. - Hey, how are you?

- Did we get a deal done?

- We just said hello. - [chuckles]

- In the category that we compete in

and what the idea is around Municipal being

the nexus of performance, comfort, style

for everywhere you go,

this is a $20 billion idea.

- We're living in a world of comfort and casuals

for the rest of our lifetimes.

That's just a fact.

So, you know, you can either seize it

or, you know, you can kind of wait,

but time isn't your friend in this mass, right?

You know, good product, comfort, quality craftmanship.

- We've really been pretty scrappy

since the beginning and just, like, wanting to get

shoes on people's feet 'cause we-

we know how good they are.

They speak for themselves.

- And then you throw in

the new reality of sustainability,

that's something we've-

you know, that's- that's my personal passion.

- What's the difference between making shoes

and making sneakers?

- Sneakers are harder.

This is the most competitive category.

Footwear is a $500 billion industry.

And 70% of total consumption is on sneakers.

You guys are busy doing 10,000 different things.

It takes, like, a laser focus to achieve the volume

to be a really global lifestyle brand.

- Multitasking's not difficult for us.

- [chuckles] - Not at all.

- But getting the right partner

and doing the right shit is hard.

Sometimes you know what you know

and you don't what you don't.

- Lev absolutely has a mindset

of the minute that you bring in other partners

and you lose control of brand integrity,

then things get a lot more complex

and a lot harder.

Mark is coming from a place

of he likes to work with people.

He loves to find different partners

that can help us get from one place to another.

So they're really attacking it from two different-

totally different perspectives.

- We move super, super fast.

You guys have to define what attitude

and, what are, like, the three things

that you believe in that you want

your consumer to believe in.

- What do you see?

How do you see us working together?

- If we're all-in for you, you're all-in for us.

So I don't know if that sounds like something

that you guys are into or not.

- Could be. - We should get together

and discuss it. - Mm-hmm.

- Are you, like, comfortable in, like, you know,

sharing your revenue?

- It kind of- - No.

- Or... - [chuckles]

- We're control freaks.

We want to take a page out of Apple's book,

control the process start to finish.

- Because of our relationships and connections and-

and just reach, we feel like, you know, we can grow

at a much faster pace.

And certainly, you know, that's my philosophy

and Harry's philosophy. Lev also, but he still-

I don't know. He's-we've just been

butting heads on certain things

about how to get into the shoe business

and create new SKUs and-and new categories.

Stuff like that. So that's a bit frustrating.

But, you know, we'll figure it out.

We're gonna ha- Harry and I always can veto Lev

two to one, so we're- we'll figure that out.

[tense music]

♪ ♪

[hip-hop music]

♪ ♪

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