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Did you know that
there was once a time
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00:00:06,590 --> 00:00:11,090
when kids ate chocolate
right out of the gutter?
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00:00:11,090 --> 00:00:13,880
Can you imagine being a
kid six, seven years old,
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00:00:13,880 --> 00:00:16,680
and suddenly the street
is covered in chocolate?
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00:00:16,680 --> 00:00:18,350
Who's not gonna eat that?
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00:00:18,350 --> 00:00:21,140
Yes, they choked down
a little horse poop,
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00:00:21,140 --> 00:00:23,520
but man, the stories.
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00:00:23,520 --> 00:00:26,400
Or when martinis
came with a twist.
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00:00:26,400 --> 00:00:27,900
Of toxins.
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00:00:27,900 --> 00:00:28,690
Man, I know what
you're thinking.
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00:00:28,690 --> 00:00:29,980
"Canned black olives?
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00:00:29,980 --> 00:00:31,530
What could be so bad?"
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00:00:31,530 --> 00:00:34,820
In World War II, governments
were looking into using this
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00:00:34,820 --> 00:00:36,360
as a chemical weapon.
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00:00:36,370 --> 00:00:41,240
Do you remember when cereal
was nearly a serial killer?
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00:00:41,250 --> 00:00:43,830
Kids no longer see the cereal
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00:00:43,830 --> 00:00:45,830
as something they
eat at breakfast.
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00:00:45,830 --> 00:00:49,590
It's the thing that contains
this prize that they want.
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00:00:49,590 --> 00:00:50,840
There's just this one issue.
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00:00:50,840 --> 00:00:53,710
The material inside the
ring, it's polonium,
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00:00:53,720 --> 00:00:56,130
the radioactive element used
in the Manhattan Project.
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00:00:57,680 --> 00:01:02,640
These are the things we
used to do for fun, for money,
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00:01:02,640 --> 00:01:07,190
or maybe out of boredom
that we'll never see again.
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00:01:07,190 --> 00:01:08,650
Were they dangerous?
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00:01:08,650 --> 00:01:09,900
Certainly.
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00:01:09,900 --> 00:01:10,940
Deadly?
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00:01:10,940 --> 00:01:11,940
Occasionally.
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00:01:11,940 --> 00:01:14,490
But, boy, wasn't it exciting?
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00:01:24,790 --> 00:01:28,040
Remember when breakfast was
the best part of waking up?
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00:01:28,040 --> 00:01:31,880
A giant bowl of sugary
cereal, cartoons on the TV,
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00:01:31,880 --> 00:01:33,880
not a care in the world.
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00:01:33,880 --> 00:01:37,550
But sometimes even the most
innocent looking treats
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00:01:37,550 --> 00:01:40,550
came with a surprise
nobody saw coming.
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00:01:41,760 --> 00:01:45,020
In the 1960s, in the
heat of the cereal wars,
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00:01:45,020 --> 00:01:46,810
a clear winner emerges
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00:01:46,810 --> 00:01:51,860
with the first marshmallow-laden
cereal, Lucky Charms.
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00:01:52,650 --> 00:01:53,650
♪ Grab the Lucky Charms
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00:01:53,650 --> 00:01:55,360
♪ They're magically delicious
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00:01:55,360 --> 00:01:57,990
This was probably
the single biggest
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00:01:57,990 --> 00:02:01,490
technological advancement
in breakfast cereal ever.
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00:02:01,490 --> 00:02:03,740
And from then on, everybody
was trying to innovate
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00:02:03,740 --> 00:02:07,500
in giving you new marshmallow
shapes and colors.
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00:02:07,500 --> 00:02:10,210
In 1971, supermarkets
around the United States
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00:02:10,210 --> 00:02:15,210
begin stocking a now iconic
cereal called Franken Berry.
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00:02:16,470 --> 00:02:18,670
Oh, what a beautiful
day for Franken Berry,
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00:02:18,680 --> 00:02:21,510
the world's super
sweet new cereal.
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00:02:21,510 --> 00:02:23,140
It's part of the
family of cereals
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00:02:23,140 --> 00:02:26,890
that include the equally
iconic Count Chocula
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00:02:26,890 --> 00:02:32,060
and a blueberry-flavored
cereal called Boo Berry.
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00:02:32,060 --> 00:02:35,440
Franken Berry was
filled with intensely pink
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00:02:35,440 --> 00:02:38,110
strawberry-flavored
marshmallow bits.
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00:02:38,110 --> 00:02:40,950
It's all brightly-colored,
it's so fun to look at.
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00:02:40,950 --> 00:02:42,700
And at the end, when you've
eaten all the cereal,
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00:02:42,700 --> 00:02:44,530
you've got like a
bowl of pink milk now
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00:02:44,530 --> 00:02:47,540
that's like a delicious
strawberry milkshake.
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00:02:48,460 --> 00:02:50,000
I love this stuff as a kid.
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00:02:50,000 --> 00:02:51,370
This was it.
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00:02:51,380 --> 00:02:54,340
This was, like, monster
and cereal mashed together,
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00:02:54,340 --> 00:02:56,340
and it tastes so good.
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00:02:56,340 --> 00:02:59,090
Franken Berry
quickly becomes a top seller,
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00:02:59,090 --> 00:03:02,840
but soon something
spooky starts happening.
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00:03:02,840 --> 00:03:05,550
Kids start complaining
about severe stomach pains,
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00:03:05,560 --> 00:03:07,140
and it gets worse.
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00:03:07,140 --> 00:03:10,060
Part of them start to
turn this light red color
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00:03:10,060 --> 00:03:13,110
and it's not their
skin, it's their poop.
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00:03:14,480 --> 00:03:15,980
Parents freak right out
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00:03:15,980 --> 00:03:19,150
because everybody knows
red-colored stool means blood.
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00:03:19,150 --> 00:03:20,700
And there are a lot of things
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00:03:20,700 --> 00:03:22,450
that can cause you to
have blood in your stool,
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00:03:22,450 --> 00:03:24,740
none of them are good.
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00:03:24,740 --> 00:03:26,200
In one case, a
12-year-old boy,
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00:03:26,200 --> 00:03:28,370
he's rushed to the emergency
room after two days
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00:03:28,370 --> 00:03:30,580
of stomach pains
and reddish poop.
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00:03:30,580 --> 00:03:33,120
Doctors ask if he started
any new medications.
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00:03:33,130 --> 00:03:34,500
He says no.
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00:03:34,500 --> 00:03:36,500
Has he been eating any
cranberries or beets?
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00:03:36,500 --> 00:03:37,960
Uh-uh.
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00:03:37,960 --> 00:03:40,420
But in the days leading up
to the bright pinkish stool,
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00:03:40,420 --> 00:03:45,260
he actually had a couple of
bowls of Franken Berry cereal.
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00:03:45,260 --> 00:03:47,600
- Franken Berry.
- Count Chocula.
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00:03:47,600 --> 00:03:48,720
- Meow.
- Ah!
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00:03:49,680 --> 00:03:51,020
Aha!
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00:03:51,020 --> 00:03:52,310
Doctors suspect they
have the culprit,
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00:03:52,310 --> 00:03:54,600
but just to be sure,
they run an experiment.
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00:03:54,600 --> 00:03:57,520
They feed him four bowls of
Franken Berry and send him home.
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00:03:57,520 --> 00:03:59,940
And sure enough, the
parents call back
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00:03:59,940 --> 00:04:03,240
and he does indeed
have very pink poop.
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00:04:04,610 --> 00:04:08,280
Turns out, back
then, there's something lurking
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00:04:08,290 --> 00:04:10,950
in those bright
pink marshmallows.
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00:04:10,950 --> 00:04:13,330
The cereal's intense
color comes from a synthetic
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00:04:13,330 --> 00:04:15,580
food dye called Red Dye No. 2.
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00:04:15,580 --> 00:04:17,920
And at the time, Red
Dye No. 2 is used
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00:04:17,920 --> 00:04:20,920
in a ton of different foods
and drugs and cosmetics
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00:04:20,920 --> 00:04:23,920
because it's cheap,
it's easy to produce,
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00:04:23,930 --> 00:04:26,090
and it looks great.
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00:04:26,090 --> 00:04:27,970
There's just this
one small catch,
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00:04:27,970 --> 00:04:30,680
and that is that the body
can't fully break it down.
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00:04:31,680 --> 00:04:34,440
So if you have
Red No. 2 coming in,
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00:04:34,440 --> 00:04:37,400
you'll have a pink
No. 2 coming out.
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00:04:37,400 --> 00:04:39,060
It becomes so
common for doctors
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00:04:39,070 --> 00:04:40,360
to be dealing with this issue
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00:04:40,360 --> 00:04:42,820
that they come up with
their own name for it,
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Franken Berry Stool.
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00:04:45,490 --> 00:04:48,660
But pink cereal
is just the beginning.
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00:04:48,660 --> 00:04:49,910
People start to
wonder,
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00:04:49,910 --> 00:04:52,120
"Look, if this dye can
turn your poop pink,
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00:04:52,120 --> 00:04:53,830
what else can it do to you?"
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00:04:53,830 --> 00:04:55,500
And studies start
being performed,
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00:04:55,500 --> 00:04:57,080
and they realize
that in certain cases
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00:04:57,080 --> 00:05:00,090
it can raise the risk of cancer.
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00:05:00,090 --> 00:05:02,000
Time Magazine
declares Red Dye No. 2
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00:05:02,010 --> 00:05:04,880
one of the 50 worst
inventions of all time.
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00:05:04,880 --> 00:05:07,890
The Mars Company even pulls
red M&Ms from the shelves,
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00:05:07,890 --> 00:05:11,350
even though they don't
actually contain Red Dye No. 2.
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00:05:11,350 --> 00:05:13,560
There's just that much
of a panic around it.
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00:05:14,600 --> 00:05:18,480
In 1976, the FDA
bans Red Dye No. 2.
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00:05:18,480 --> 00:05:21,110
Franken Berry, they
changed their formulation
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00:05:21,110 --> 00:05:23,440
to the safer Red Dye No. 40.
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00:05:23,440 --> 00:05:26,320
And the pink poop panic passes.
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00:05:27,530 --> 00:05:30,030
Some dangers came for
what was in your bowl.
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00:05:30,030 --> 00:05:34,120
But at one San Francisco
restaurant, it was on the walls,
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00:05:34,120 --> 00:05:38,080
on the ceiling, and headed
straight for your dinner.
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00:05:39,330 --> 00:05:42,000
In the mid-1800s, San
Francisco is booming.
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00:05:42,000 --> 00:05:44,170
Gold rush money is flowing in
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00:05:44,170 --> 00:05:46,220
and industries like
shipping, banking,
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00:05:46,220 --> 00:05:48,470
and manufacturing
are taking off.
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00:05:48,470 --> 00:05:52,930
There are dock workers
and miners and excavators
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and people from all
points of the compass,
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00:05:55,140 --> 00:05:56,640
and they all have to eat.
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00:05:56,640 --> 00:05:59,230
And they all love going to
one place in particular.
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00:06:00,020 --> 00:06:01,230
The Cobweb Palace.
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00:06:02,520 --> 00:06:05,360
The Cobweb Palace has
fancy wines from Europe.
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00:06:05,360 --> 00:06:08,240
They serve good food, the
chowder was very popular.
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00:06:08,240 --> 00:06:10,240
It seems like
maybe Cobweb Palace
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00:06:10,240 --> 00:06:14,290
is just sort of an ironic
name for an upscale place.
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00:06:14,290 --> 00:06:16,750
But the
name is no joke.
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When you walk
into the restaurant,
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00:06:20,790 --> 00:06:24,210
the walls and the
ceilings are draped
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00:06:24,210 --> 00:06:27,760
with thick, dusty cobwebs.
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00:06:27,760 --> 00:06:29,590
And they're not
like fake cobwebs.
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00:06:29,590 --> 00:06:31,970
They are real cobwebs.
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00:06:33,310 --> 00:06:36,270
In some spots, there's
like six foot wide webs.
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And you would think,
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00:06:37,520 --> 00:06:39,770
"Well, this clearly
can't be on purpose."
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00:06:39,770 --> 00:06:43,110
Oh no, the owner, Abe Warner,
actually loved spiders,
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00:06:43,110 --> 00:06:44,570
so he thought, "Well,
this is perfect.
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00:06:44,570 --> 00:06:47,860
This is exactly what I want
this place to look like."
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00:06:47,860 --> 00:06:51,240
A bowl full of
cobwebs is bad enough,
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00:06:51,240 --> 00:06:54,580
but they also trap dirt,
dust, and other insects.
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00:06:54,580 --> 00:06:57,830
So, as you enjoy a
cocktail or a bowl of soup,
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00:06:57,830 --> 00:07:00,160
who knows what might
descend from the ceiling
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00:07:00,170 --> 00:07:02,080
and fall right into your food?
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00:07:02,080 --> 00:07:05,840
Normally, a fly in
your soup is an exception
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00:07:05,840 --> 00:07:08,800
in a restaurant experience,
but at The Cobweb Palace,
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00:07:08,800 --> 00:07:11,630
you might just get a rat
turd swaddled in cobwebs
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00:07:11,640 --> 00:07:13,430
that falls into your soup.
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00:07:13,430 --> 00:07:16,390
It's an everyday part of
the dining experience.
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This place
would definitely fail
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00:07:18,930 --> 00:07:20,600
a modern health inspection.
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00:07:20,600 --> 00:07:22,600
But at the time,
Abe had the right
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00:07:22,600 --> 00:07:24,690
to run his business
as he wished.
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That's only the
beginning of the ambience
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because he's collecting
stuff from all over
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that sailors are carrying
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and that he'll trade
them for drinks.
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00:07:32,160 --> 00:07:34,740
So there's strange
weapons, whale teeth,
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bones, totem poles.
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00:07:37,200 --> 00:07:40,290
The restaurant never
violates health codes
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00:07:40,290 --> 00:07:42,290
because there are
no health codes.
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00:07:43,500 --> 00:07:45,750
And it worked for
The Cobweb Palace's,
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let's say, unique clientele.
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00:07:49,340 --> 00:07:50,880
You got sailors coming
in from all over the Pacific.
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00:07:50,880 --> 00:07:53,260
Some of them are bringing
in exotic animals.
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00:07:53,260 --> 00:07:55,510
And Abe will not just
let them bring them
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00:07:55,510 --> 00:07:56,640
into the restaurant,
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00:07:56,640 --> 00:07:59,640
but he will trade liquor
to get the animals
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00:07:59,640 --> 00:08:01,850
so that they can hang
around the restaurant.
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00:08:01,850 --> 00:08:04,060
What that means is
you could pull up to the bar
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00:08:04,060 --> 00:08:09,150
and be next to a cockatoo,
or kangaroos, or monkeys.
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00:08:09,360 --> 00:08:13,110
There's also a bear that
lives in a shed out back.
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00:08:13,110 --> 00:08:15,320
Like, that's pretty wild.
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00:08:15,320 --> 00:08:18,410
Despite how potentially
dangerous this place might be,
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00:08:18,410 --> 00:08:22,290
there's really no authority
that exists to shut it down.
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00:08:22,290 --> 00:08:25,420
I love it, the era
when there were no health codes.
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00:08:25,420 --> 00:08:28,460
And if you didn't like
it, you can just leave.
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00:08:28,460 --> 00:08:31,670
Even more shocking
than the fact that this place
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00:08:31,670 --> 00:08:34,380
exists is that it lasts.
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00:08:34,380 --> 00:08:36,050
The place really
takes off,
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00:08:36,050 --> 00:08:38,180
but it becomes more of
like a tourist attraction
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00:08:38,180 --> 00:08:39,810
than just a restaurant.
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00:08:39,810 --> 00:08:41,810
And it's open for
the next 40 years.
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00:08:41,810 --> 00:08:44,520
It's also like a
roadside attraction
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00:08:44,520 --> 00:08:46,730
that you just can't miss.
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00:08:47,810 --> 00:08:49,400
The Cobweb Palace
eventually closes,
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00:08:49,400 --> 00:08:52,360
and it's not because there's
some salmonella outbreak
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00:08:52,360 --> 00:08:54,700
and it's not because somebody
gets mauled by the bears
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00:08:54,700 --> 00:08:56,450
or one of the
other wild animals.
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00:08:56,450 --> 00:08:58,870
It's because time marches on.
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00:08:58,870 --> 00:09:01,080
The neighborhood
fundamentally changes.
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00:09:01,080 --> 00:09:03,750
By 1893, Warner can't
pay the rent anymore.
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00:09:03,750 --> 00:09:05,000
And so he closes his doors,
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00:09:05,000 --> 00:09:07,290
and soon thereafter, the
building is demolished.
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00:09:07,290 --> 00:09:08,920
You just have to love
that people back then
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00:09:08,920 --> 00:09:12,050
accepted this restaurant for
what it was, warts and all.
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00:09:12,050 --> 00:09:15,880
Nobody was writing a negative
Yelp review or complaining.
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00:09:15,880 --> 00:09:17,640
They were just
experiencing life.
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00:09:19,050 --> 00:09:22,010
I've eaten at some exotic
restaurants in my time,
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00:09:22,020 --> 00:09:26,810
but when the decor starts
moving, I say, "Check please."
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00:09:29,400 --> 00:09:30,690
Believe it or not, there
was a time when ice cream
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00:09:30,690 --> 00:09:32,980
would only cost you a penny,
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00:09:32,980 --> 00:09:36,240
but it turns out the real
cost was a lot higher
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00:09:36,240 --> 00:09:37,610
than anyone realized.
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00:09:38,410 --> 00:09:39,870
In the 1800s,
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00:09:39,870 --> 00:09:43,580
industrialization brings
the price of candy way down,
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00:09:43,580 --> 00:09:46,460
allowing for small sweets
to be sold individually
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00:09:46,460 --> 00:09:47,920
for just one cent.
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00:09:47,920 --> 00:09:50,130
These treats become
known as penny candy.
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00:09:50,130 --> 00:09:53,880
And they're hugely popular,
especially with kids.
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00:09:53,880 --> 00:09:55,920
Penny candy opens
up a huge new market
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00:09:55,920 --> 00:09:57,590
for candy manufacturers
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00:09:57,590 --> 00:09:58,760
because kids don't
have a lot of money,
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00:09:58,760 --> 00:10:00,550
but if they have two,
three, four cents,
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00:10:00,550 --> 00:10:03,890
they can run to the candy
store and get some penny candy.
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00:10:03,890 --> 00:10:06,100
Ice cream vendors
want in on the action,
225
00:10:06,100 --> 00:10:07,430
so they start talking,
trying to figure out,
226
00:10:07,440 --> 00:10:11,400
"What's our penny candy
version of ice cream?"
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00:10:11,400 --> 00:10:14,270
That's where they come
up with a penny lick.
228
00:10:14,280 --> 00:10:16,280
It's a tiny scoop of ice cream.
229
00:10:16,280 --> 00:10:17,950
It costs one cent.
230
00:10:17,950 --> 00:10:21,370
Part of what's clever about
the penny licks is the glass.
231
00:10:21,370 --> 00:10:23,120
It's got this tall base.
232
00:10:23,120 --> 00:10:26,290
So it looks like you're about
to get this big serving.
233
00:10:26,290 --> 00:10:29,540
But then the ice
cream is smooshed into
234
00:10:29,540 --> 00:10:31,250
this teensy little
depression at the top.
235
00:10:31,250 --> 00:10:33,170
When a vendor's
going down the street,
236
00:10:33,170 --> 00:10:34,710
saying, "Penny
licks, penny licks,"
237
00:10:34,710 --> 00:10:36,090
for kids, this is amazing.
238
00:10:36,090 --> 00:10:37,670
For a penny, they can
get some ice cream.
239
00:10:37,670 --> 00:10:39,630
You don't have to spend five
cents to get a whole one.
240
00:10:39,630 --> 00:10:41,390
No, no, just a little.
241
00:10:41,390 --> 00:10:44,220
While penny lick
vendors have plenty of business,
242
00:10:44,220 --> 00:10:48,390
what they don't have is
plenty of glassware or spoons.
243
00:10:49,600 --> 00:10:51,400
Ice cream cones
aren't a thing yet,
244
00:10:51,400 --> 00:10:55,320
and without utensils, you
just dive in with your mouth,
245
00:10:55,320 --> 00:10:57,530
swirling it around this
little piece of glass,
246
00:10:57,530 --> 00:10:59,860
making sure that not a drop
247
00:10:59,860 --> 00:11:03,030
of that ice cream
goodness is missed.
248
00:11:03,030 --> 00:11:05,660
The process is that
you get your penny lick,
249
00:11:05,660 --> 00:11:06,830
lick your ice
cream out of there,
250
00:11:06,830 --> 00:11:08,290
hand it back to the vendor,
251
00:11:08,290 --> 00:11:11,960
who puts more ice cream in
there and serves it again.
252
00:11:13,170 --> 00:11:15,130
Obviously, they're
gonna wash it, right?
253
00:11:15,130 --> 00:11:16,090
No!
254
00:11:16,090 --> 00:11:18,800
No, that would be crazy.
255
00:11:18,800 --> 00:11:20,630
When you hand it
back, if you're lucky,
256
00:11:20,630 --> 00:11:22,680
it might get a quick
rinse in the same water
257
00:11:22,680 --> 00:11:24,340
that all the other ones
have been rinsed in,
258
00:11:24,350 --> 00:11:27,060
or it might get a
quick wipe with a rag
259
00:11:27,060 --> 00:11:29,100
that has been used to wipe
out all the other ones,
260
00:11:29,100 --> 00:11:31,730
and then it goes right back
out to another consumer.
261
00:11:31,730 --> 00:11:33,900
It's not exactly sanitary.
262
00:11:33,900 --> 00:11:35,360
I mean, as a kid,
263
00:11:35,360 --> 00:11:37,230
we've all licked the
bowl of ice cream before,
264
00:11:37,230 --> 00:11:42,280
but 100 kids didn't lick
that bowl before us.
265
00:11:42,280 --> 00:11:44,280
That'd be gross.
266
00:11:44,280 --> 00:11:47,330
With 100 tongues
in a never washed bowl,
267
00:11:47,330 --> 00:11:51,960
you got a recipe for something
way worse than a sticky mess.
268
00:11:51,960 --> 00:11:54,000
This is a time period
where there are big outbreaks
269
00:11:54,000 --> 00:11:57,710
of epidemic diseases and
medical experts start to believe
270
00:11:57,710 --> 00:12:00,170
that somehow germs
are being transferred
271
00:12:00,170 --> 00:12:02,800
by items that people
share, whether it's a cup
272
00:12:02,800 --> 00:12:05,340
or, in this case,
a penny lick glass.
273
00:12:05,350 --> 00:12:08,350
Those barely wiped down
glasses pass along bacteria
274
00:12:08,350 --> 00:12:11,430
and viruses that lead to
fevers, stomach cramps,
275
00:12:11,430 --> 00:12:13,770
intestinal problems, even death.
276
00:12:15,020 --> 00:12:16,150
The United States
is not the only place
277
00:12:16,150 --> 00:12:17,730
that's having this problem.
278
00:12:17,730 --> 00:12:19,730
Penny licks are also used
commonly in the United Kingdom,
279
00:12:19,730 --> 00:12:22,360
where they are tied to
things like tuberculosis
280
00:12:22,360 --> 00:12:24,570
and cholera outbreaks.
281
00:12:24,570 --> 00:12:26,740
It's only a matter of time
before local governments
282
00:12:26,740 --> 00:12:29,370
step in and shut it all down.
283
00:12:29,370 --> 00:12:30,620
But for one vendor,
284
00:12:30,620 --> 00:12:33,750
the answer is simple
and completely edible.
285
00:12:34,830 --> 00:12:36,250
In the late 1890s,
286
00:12:36,250 --> 00:12:39,880
a Manhattan ice cream vendor
is over the penny licks.
287
00:12:39,880 --> 00:12:41,550
It's not the health
risk for him.
288
00:12:41,550 --> 00:12:42,760
It's that A,
289
00:12:42,760 --> 00:12:44,880
people keep dropping the
glass and they break,
290
00:12:44,880 --> 00:12:46,470
or B, they run off with them,,
291
00:12:46,470 --> 00:12:49,260
then suddenly he can't
sell penny licks.
292
00:12:49,260 --> 00:12:52,020
His name is Italo Marchiony.
293
00:12:52,020 --> 00:12:56,900
His solution is a
small, molded wafer cup.
294
00:12:56,900 --> 00:12:59,730
Something sturdy enough
to hold a single scoop
295
00:12:59,730 --> 00:13:01,900
and edible when done.
296
00:13:01,900 --> 00:13:04,820
Marchiony invents
the ice cream cone.
297
00:13:04,820 --> 00:13:08,410
It's crazy because
this one guy and this idea
298
00:13:08,410 --> 00:13:10,830
takes us from this communal
299
00:13:10,830 --> 00:13:14,620
shot glass of ice
cream and filth
300
00:13:14,620 --> 00:13:16,670
to the sort of
coolness of summer
301
00:13:16,670 --> 00:13:19,170
right there, held in your hand.
302
00:13:20,420 --> 00:13:23,300
If ice cream for a
penny was tempting,
303
00:13:23,300 --> 00:13:26,510
free chocolate sounds
like a dream come true.
304
00:13:26,510 --> 00:13:30,050
And in Brooklyn a
century ago, it was.
305
00:13:30,050 --> 00:13:32,180
There was only one small catch.
306
00:13:33,520 --> 00:13:38,400
In the early 1900s, Brooklyn
was ground zero for candy.
307
00:13:38,400 --> 00:13:40,980
There were factories
lining the waterfront.
308
00:13:40,980 --> 00:13:44,230
The smell of chocolate and
sweets were in the air.
309
00:13:44,240 --> 00:13:46,900
At the center of it all
is Rockwood & Company.
310
00:13:46,900 --> 00:13:49,160
They were the second biggest
chocolate manufacturer
311
00:13:49,160 --> 00:13:50,950
in the country after Hershey.
312
00:13:52,120 --> 00:13:55,290
On May 12th, 1919,
just after 1:00 AM,
313
00:13:55,290 --> 00:13:59,040
a watchman notices smoke
rising from the facility.
314
00:13:59,040 --> 00:14:00,830
This is in the
shipping department,
315
00:14:00,840 --> 00:14:03,050
which is just full
of highly flammable
316
00:14:03,050 --> 00:14:06,130
burlap sacks and cocoa beans.
317
00:14:06,130 --> 00:14:07,630
The fire spreads
fast.
318
00:14:07,630 --> 00:14:09,720
Those burlap bags
are like kindling.
319
00:14:09,720 --> 00:14:12,600
And by the time the
firefighters get there,
320
00:14:12,600 --> 00:14:14,810
it's already spread
to the third floor.
321
00:14:14,810 --> 00:14:17,560
And that's
where things get sticky.
322
00:14:18,770 --> 00:14:22,480
This is a recipe,
literally, for a disaster.
323
00:14:22,480 --> 00:14:25,110
You got cocoa, you
got melting butter.
324
00:14:25,110 --> 00:14:26,190
What do you need next?
325
00:14:26,190 --> 00:14:27,990
Firefighter water.
326
00:14:27,990 --> 00:14:30,490
The fireman sprayed
all sorts of water on the fire.
327
00:14:30,490 --> 00:14:33,160
All of the ingredients
for making chocolate
328
00:14:33,160 --> 00:14:35,990
mixed with the only
missing ingredient, water,
329
00:14:36,000 --> 00:14:38,040
it all blended into
a chocolatey ooze
330
00:14:38,040 --> 00:14:40,500
that spread out into
the streets of Brooklyn.
331
00:14:40,500 --> 00:14:43,920
Tens of thousands of
gallons of chocolatey sludge
332
00:14:43,920 --> 00:14:46,880
are literally flowing
down Flushing Avenue.
333
00:14:48,220 --> 00:14:50,720
And as it starts to
cool, this thick, gooey mass
334
00:14:50,720 --> 00:14:53,390
starts to cover storm
drains and congeal,
335
00:14:53,390 --> 00:14:54,970
so that there's no
place for it to go
336
00:14:54,970 --> 00:14:56,850
and more and more
of it begins to fill
337
00:14:56,850 --> 00:14:58,890
the area around the factory.
338
00:14:58,890 --> 00:15:02,520
A reporter describes
it as an ocean of fudge so deep,
339
00:15:02,520 --> 00:15:05,650
you could actually float
a rowboat for two blocks.
340
00:15:05,650 --> 00:15:07,900
If you
think a fire and flood
341
00:15:07,900 --> 00:15:11,360
would have people running
for cover, you'd be wrong.
342
00:15:12,530 --> 00:15:14,200
Kids hear about
it, they smell it,
343
00:15:14,200 --> 00:15:15,450
and they come running out.
344
00:15:15,450 --> 00:15:17,450
And they're using cup,
spoons, their hands
345
00:15:17,450 --> 00:15:20,410
to just scoop this chocolate
mixture off the street.
346
00:15:20,410 --> 00:15:22,790
Can you imagine being
a kid six, seven years old,
347
00:15:22,790 --> 00:15:26,090
and suddenly the street
is covered in chocolate?
348
00:15:26,090 --> 00:15:28,800
Six-year-old me would've
definitely dived in face first,
349
00:15:28,800 --> 00:15:31,970
just cleaning the streets.
350
00:15:31,970 --> 00:15:34,340
Remarkably, nobody
seems to stop these children.
351
00:15:34,350 --> 00:15:36,720
Not the parents, not the
police, not the firefighters.
352
00:15:36,720 --> 00:15:38,270
They just look
at them and grin.
353
00:15:38,270 --> 00:15:40,600
They're like, "Hey, look
at those kids being kids,
354
00:15:40,600 --> 00:15:41,890
enjoying the chocolate."
355
00:15:42,770 --> 00:15:44,270
I love chocolate.
356
00:15:44,270 --> 00:15:47,110
There is a list of places
that I won't eat it from.
357
00:15:47,110 --> 00:15:49,530
A gutter in Brooklyn in 1919
358
00:15:49,530 --> 00:15:51,700
is very near to the
top of the list.
359
00:15:51,700 --> 00:15:55,570
The horse manure, the dead
rat, the chemicals, the poison.
360
00:15:55,580 --> 00:15:58,410
People just spitting
in the street.
361
00:15:58,410 --> 00:16:00,160
These kids were
just eating it up.
362
00:16:00,160 --> 00:16:03,080
After about an hour, an
adult does tell them to stop,
363
00:16:03,080 --> 00:16:04,620
and it's a truant officer.
364
00:16:04,630 --> 00:16:05,920
He's not stopping them
because of the health hazard
365
00:16:05,920 --> 00:16:07,840
of eating this dirty candy,
366
00:16:07,840 --> 00:16:09,920
he's telling them it's
time to get cleaned up
367
00:16:09,920 --> 00:16:11,510
and get to school.
368
00:16:11,510 --> 00:16:14,090
Somehow there are no
major illnesses that we know of
369
00:16:14,090 --> 00:16:15,640
that came from this,
370
00:16:15,640 --> 00:16:19,680
and the chocolate factory
stays in business until 1967.
371
00:16:19,680 --> 00:16:23,440
The Rockwood candy
fire is a once-in-a-lifetime,
372
00:16:23,440 --> 00:16:24,770
unique experience
that these kids got.
373
00:16:24,770 --> 00:16:27,610
Yes, they choked down
a little horse poop,
374
00:16:27,610 --> 00:16:29,650
but man, the stories.
375
00:16:31,320 --> 00:16:33,990
These days, you can
get chocolate covered
376
00:16:33,990 --> 00:16:37,120
just about anything,
but not a sidewalk.
377
00:16:39,790 --> 00:16:41,040
Back during Prohibition,
378
00:16:41,040 --> 00:16:43,210
Americans found all
kinds of creative ways
379
00:16:43,210 --> 00:16:45,080
to keep the liquor flowing.
380
00:16:45,080 --> 00:16:47,580
And the challenge
wasn't finding a drink.
381
00:16:47,590 --> 00:16:49,210
It was hoping it
didn't kill you.
382
00:16:50,880 --> 00:16:53,590
When Prohibition
begins in 1920,
383
00:16:53,590 --> 00:16:55,510
people do not stop drinking.
384
00:16:55,510 --> 00:16:58,180
Despite the nation's
best efforts,
385
00:16:58,180 --> 00:17:01,680
we cannot stamp out
the tendency of people
386
00:17:01,680 --> 00:17:05,350
to consume intoxicating liquors.
387
00:17:05,350 --> 00:17:09,520
During Prohibition,
30,000 illegal speakeasies
388
00:17:09,520 --> 00:17:12,650
opened up in New
York City alone.
389
00:17:12,650 --> 00:17:14,240
What a town.
390
00:17:14,240 --> 00:17:16,360
But what's
keeping these speakeasies
391
00:17:16,360 --> 00:17:18,910
flush with booze?
392
00:17:18,910 --> 00:17:20,950
Prohibition bans
alcohol
393
00:17:20,950 --> 00:17:22,870
that is fit for
human consumption.
394
00:17:22,870 --> 00:17:24,790
It doesn't ban
industrial alcohol,
395
00:17:24,790 --> 00:17:28,250
and there are lots of industrial
applications for alcohol.
396
00:17:28,250 --> 00:17:29,790
It could be used in perfume.
397
00:17:29,790 --> 00:17:31,090
It could be used in paint.
398
00:17:31,090 --> 00:17:32,840
It can be used in cleaners.
399
00:17:32,840 --> 00:17:35,550
And they don't ban it because
they think it's so toxic,
400
00:17:35,550 --> 00:17:36,840
no one's going to drink it.
401
00:17:38,010 --> 00:17:40,390
Ah, but then the people
prove them wrong.
402
00:17:41,430 --> 00:17:43,140
So that left
barrels and barrels
403
00:17:43,140 --> 00:17:46,520
of all this industrial-grade
alcohol just sitting there
404
00:17:46,520 --> 00:17:48,400
for a person to come
along with the bright idea
405
00:17:48,400 --> 00:17:50,480
to turn it into
drinkable alcohol.
406
00:17:50,480 --> 00:17:52,360
And boy, did they ever.
407
00:17:53,480 --> 00:17:55,280
Bootleggers want to
keep the party going,
408
00:17:55,280 --> 00:17:58,990
and they turn to an
unlikely partner in crime.
409
00:18:00,120 --> 00:18:02,280
Professional chemists.
410
00:18:02,290 --> 00:18:03,580
Together, the
bootleggers and the
411
00:18:03,580 --> 00:18:05,200
professional scientists
412
00:18:05,200 --> 00:18:08,710
figure out that they can make
industrial alcohol drinkable.
413
00:18:08,710 --> 00:18:11,670
They dilute it, they filter
it, they re-distill it,
414
00:18:11,670 --> 00:18:12,880
and then they add flavoring.
415
00:18:12,880 --> 00:18:16,130
And suddenly, bathtub
gin is on the menu.
416
00:18:16,130 --> 00:18:20,720
And the taste, it's not too
bad once you get used to it.
417
00:18:20,720 --> 00:18:22,890
It's also a really
easy process to scale up.
418
00:18:22,890 --> 00:18:26,270
At one point, there
are 60 million gallons
419
00:18:26,270 --> 00:18:28,060
of industrial alcohol per year
420
00:18:28,060 --> 00:18:30,730
being converted
into bathtub gin.
421
00:18:30,730 --> 00:18:33,480
It's America's number
one source of liquor.
422
00:18:33,480 --> 00:18:35,610
The government
sees what's going on
423
00:18:35,610 --> 00:18:38,030
and decides to get tough.
424
00:18:38,030 --> 00:18:39,450
Industrial booze,
425
00:18:39,450 --> 00:18:42,820
the stuff they're
starting with is so toxic.
426
00:18:42,830 --> 00:18:44,080
So what do the feds do?
427
00:18:44,080 --> 00:18:46,410
Well, they tell
the manufacturers
428
00:18:46,410 --> 00:18:48,370
to make industrial
alcohol more dangerous
429
00:18:48,370 --> 00:18:50,670
because surely that
will stop people
430
00:18:50,670 --> 00:18:52,210
from drinking it, right?
431
00:18:52,210 --> 00:18:55,340
In 1926, the
manufacturers of industrial
432
00:18:55,340 --> 00:18:58,380
alcohol are now required to put
more poisonous chemicals
433
00:18:58,380 --> 00:18:59,670
into their alcohol.
434
00:18:59,680 --> 00:19:00,930
Things like gasoline, kerosene,
435
00:19:00,930 --> 00:19:03,220
formaldehyde, and chloroform.
436
00:19:03,220 --> 00:19:05,010
And all manufacturers
are now required
437
00:19:05,010 --> 00:19:07,560
to add at least 10% methanol.
438
00:19:07,560 --> 00:19:11,230
Methanol looks and
smells like regular alcohol,
439
00:19:11,230 --> 00:19:14,190
but a few ounces of methanol
can cause blindness,
440
00:19:14,190 --> 00:19:16,650
and a little more can kill you.
441
00:19:16,650 --> 00:19:19,940
You're basically drinking
windshield wiper fluid.
442
00:19:19,950 --> 00:19:21,610
Scientists and
bootleggers
443
00:19:21,610 --> 00:19:23,450
started taking this
industrial alcohol,
444
00:19:23,450 --> 00:19:25,780
working it further,
distilling it further,
445
00:19:25,790 --> 00:19:27,240
and selling it to people anyway.
446
00:19:27,240 --> 00:19:30,460
Now, did they get all of
those dangerous chemicals out?
447
00:19:30,460 --> 00:19:32,370
No, they did not.
448
00:19:32,380 --> 00:19:34,000
Did that stop people
from drinking?
449
00:19:34,000 --> 00:19:36,130
No, it did not.
450
00:19:36,130 --> 00:19:37,630
It's the 1920s.
451
00:19:37,630 --> 00:19:40,840
It'll take a lot to get
people to stop drinking.
452
00:19:40,840 --> 00:19:43,590
During the 1926
Christmas season,
453
00:19:43,590 --> 00:19:44,890
hospitals are filling
up with patients
454
00:19:44,890 --> 00:19:46,890
who are suffering from
alcohol poisoning.
455
00:19:46,890 --> 00:19:50,680
One man insists that Santa
is chasing him with a bat.
456
00:19:50,690 --> 00:19:52,730
And shortly after that, he dies.
457
00:19:52,730 --> 00:19:55,560
Not because of Santa, it's
because of the alcohol.
458
00:19:55,560 --> 00:20:00,280
In 1927, 700 New
Yorkers die this way
459
00:20:00,280 --> 00:20:01,400
of alcohol poisoning.
460
00:20:01,400 --> 00:20:02,410
By the end of
Prohibition in 1933,
461
00:20:03,950 --> 00:20:06,740
10,000 Americans have died
from consuming tainted alcohol.
462
00:20:06,740 --> 00:20:09,080
This stuff was
incredibly dangerous.
463
00:20:09,080 --> 00:20:11,870
Eventually, even
the government has to admit
464
00:20:11,870 --> 00:20:14,000
its last call for Prohibition.
465
00:20:15,000 --> 00:20:17,090
In December of 1933,
466
00:20:17,090 --> 00:20:20,460
the 21st Amendment
repeals Prohibition.
467
00:20:20,460 --> 00:20:23,090
Gone are the days
when you have to build a still
468
00:20:23,090 --> 00:20:24,550
out in the middle of the woods
469
00:20:24,550 --> 00:20:26,680
so that you can have
something to get you drunk.
470
00:20:26,680 --> 00:20:28,560
You can just go back
to the good old days
471
00:20:28,560 --> 00:20:30,680
of getting that from
a restaurant or a bar.
472
00:20:31,890 --> 00:20:34,600
Dangerous drinks were
not just an adult problem.
473
00:20:34,600 --> 00:20:37,770
In the 1960s, kids
discovered a drink
474
00:20:37,770 --> 00:20:40,070
with a unique side effect.
475
00:20:41,440 --> 00:20:43,740
After World War II,
powdered drink mixes
476
00:20:43,740 --> 00:20:45,070
really take off.
477
00:20:45,070 --> 00:20:47,450
♪ For the very best
drink you ever made ♪
478
00:20:47,450 --> 00:20:50,830
♪ Be sure that the envelope
says Kool-Aid. ♪
479
00:20:50,830 --> 00:20:53,160
They're cheap and
they're easy to store,
480
00:20:53,160 --> 00:20:54,750
and you can instantly
turn a pitcher
481
00:20:54,750 --> 00:20:58,040
of water into a colorful
and tasty drink.
482
00:20:58,040 --> 00:21:01,210
By the 1960s, drink
mixes are everywhere.
483
00:21:01,210 --> 00:21:04,420
Kids love them because
they're super sweet.
484
00:21:04,430 --> 00:21:07,550
And in 1964, a
new one arrives on the scene
485
00:21:07,550 --> 00:21:10,560
called Funny Face.
486
00:21:10,560 --> 00:21:12,470
Hey, it's time for Funny Face.
487
00:21:12,480 --> 00:21:13,680
Who said that?
488
00:21:13,680 --> 00:21:15,690
Us, the
Funny Face drinks.
489
00:21:15,690 --> 00:21:17,810
Funny Face is kind
of like Kool-Aid.
490
00:21:17,810 --> 00:21:19,560
It comes in the same
small little packets,
491
00:21:19,570 --> 00:21:21,320
but instead of
having one mascot,
492
00:21:21,320 --> 00:21:23,780
each flavor has its
own unique mascot.
493
00:21:23,780 --> 00:21:27,240
So imagine, Rootin'-Tootin'
Raspberry, Goofy Grape,
494
00:21:27,240 --> 00:21:30,490
Freckle Face Strawberry,
and they were a lot of fun.
495
00:21:31,870 --> 00:21:34,330
The big selling point
for Funny Face though
496
00:21:34,330 --> 00:21:37,290
is that they have no sugar.
497
00:21:37,290 --> 00:21:38,830
Which is amazing
498
00:21:38,830 --> 00:21:39,920
because parents don't want
to feed their kids sugar
499
00:21:39,920 --> 00:21:41,540
because sugar causes cavities,
500
00:21:41,550 --> 00:21:45,090
and this is not gonna
cause cavities, so win-win.
501
00:21:45,090 --> 00:21:47,760
And, in fact, the
commercials say to parents,
502
00:21:47,760 --> 00:21:50,510
"Hey, you could feel good
about giving this to your kids.
503
00:21:50,510 --> 00:21:51,470
'Cause there's no sugar.
504
00:21:51,470 --> 00:21:53,390
They can drink all they want."
505
00:21:53,390 --> 00:21:56,480
With a Funny Face drink,
all you add is water.
506
00:21:56,480 --> 00:21:58,230
Don't add sugar.
507
00:21:58,230 --> 00:21:59,650
- No sugar?
- Nope.
508
00:21:59,650 --> 00:22:03,230
'Cause we're
pre-sweetened without sugar.
509
00:22:03,230 --> 00:22:04,730
Brilliant marketing.
510
00:22:04,740 --> 00:22:07,740
And, obviously, there's going
to be a hoard of children
511
00:22:07,740 --> 00:22:10,280
asking, "Mom, get
me that drink."
512
00:22:10,280 --> 00:22:11,530
And it works.
513
00:22:12,790 --> 00:22:14,290
And it's
not just marketing.
514
00:22:14,290 --> 00:22:18,080
The drink is actually sweeter
than most on the market,
515
00:22:18,080 --> 00:22:20,120
thanks to chemistry.
516
00:22:20,130 --> 00:22:22,090
The sweetener
used in Funny Faces
517
00:22:22,090 --> 00:22:24,460
is a substance called cyclamate.
518
00:22:24,460 --> 00:22:27,380
It is 30 times sweeter
than normal sugar
519
00:22:27,380 --> 00:22:29,470
and it has almost zero calories.
520
00:22:29,470 --> 00:22:32,600
30 times sweeter than
sugar.
521
00:22:32,600 --> 00:22:34,010
And this is at a time
when they're pouring
522
00:22:34,010 --> 00:22:35,890
heaps of sugar into everything.
523
00:22:35,890 --> 00:22:39,730
And now with cyclamates,
you can drink all you want.
524
00:22:39,730 --> 00:22:43,020
By the mid-1960s,
nearly 20 million pounds of
525
00:22:43,020 --> 00:22:44,650
cyclamates are being
produced every year.
526
00:22:44,650 --> 00:22:46,110
And they're in everything.
527
00:22:46,110 --> 00:22:49,240
All kinds of sugar-free
drinks and foods and products.
528
00:22:49,240 --> 00:22:51,030
People are consuming
them without a care
529
00:22:51,030 --> 00:22:53,700
because sugar is the bad guy.
530
00:22:53,700 --> 00:22:55,620
But then a
closer look reveals
531
00:22:55,620 --> 00:22:59,370
that it might be
too good to be true.
532
00:22:59,370 --> 00:23:02,080
Lab tests show lots of
potential consequences
533
00:23:02,080 --> 00:23:05,460
with this substance,
including diarrhea, migraines,
534
00:23:05,460 --> 00:23:08,720
and an increased risk
of bladder cancer.
535
00:23:08,720 --> 00:23:11,630
But then they find
another more bizarre symptom,
536
00:23:11,640 --> 00:23:13,390
testicular atrophy.
537
00:23:13,390 --> 00:23:15,760
In other words, shrinkage.
538
00:23:15,760 --> 00:23:19,140
And not from a cold pool,
it's from your drink mix.
539
00:23:19,140 --> 00:23:21,980
Now, if you're a
teenager in the '60s,
540
00:23:21,980 --> 00:23:24,150
especially a male
teenager in the '60s,
541
00:23:24,150 --> 00:23:26,480
this is not the
news you wanna see.
542
00:23:26,480 --> 00:23:30,360
"Oh, you want to shrink my
[bleep] if I drink Goofy Grape?
543
00:23:30,490 --> 00:23:32,160
You have my attention."
544
00:23:33,450 --> 00:23:35,910
This gets the
attention of not just teenage
545
00:23:35,910 --> 00:23:37,080
boys, but the government,
546
00:23:37,080 --> 00:23:41,500
and they finally banned
cyclamates in 1969.
547
00:23:41,500 --> 00:23:43,960
Funny Face changes
formula in response to this,
548
00:23:43,960 --> 00:23:45,750
but the damage,
it's already done.
549
00:23:45,750 --> 00:23:48,760
And eventually, Funny Face
winds down production.
550
00:23:48,760 --> 00:23:51,340
Despite the cancer-causing
ingredients,
551
00:23:51,340 --> 00:23:54,390
Funny Face is still
fondly remembered.
552
00:23:54,390 --> 00:23:57,310
♪ Funny Face is fun to drink.
553
00:23:57,310 --> 00:24:00,180
Of course, drink mixes
are still around today,
554
00:24:00,180 --> 00:24:01,770
but now it's just the kind
555
00:24:01,770 --> 00:24:04,650
that won't shrink
your you know what.
556
00:24:07,320 --> 00:24:10,190
In the 1800s, putting food
in cans was something new.
557
00:24:10,190 --> 00:24:13,240
It promised to keep
food fresh for years.
558
00:24:13,240 --> 00:24:16,240
It just didn't always keep
you around to enjoy it.
559
00:24:17,660 --> 00:24:20,790
In August 1919, a
group of World War I vets
560
00:24:20,790 --> 00:24:22,960
and their families are
having dinner together
561
00:24:22,960 --> 00:24:25,630
at a Lakeside Country
Club in Canton, Ohio
562
00:24:25,630 --> 00:24:29,460
to honor a local war hero
named Charles Weybrecht.
563
00:24:29,460 --> 00:24:31,010
The dinner goes great,
564
00:24:31,010 --> 00:24:34,430
but a few days later, some of
the people start coming down
565
00:24:34,430 --> 00:24:36,760
with these mysterious symptoms.
566
00:24:36,760 --> 00:24:41,220
Their eyelids droop, their
vision blurs, speech slurs.
567
00:24:41,230 --> 00:24:44,480
And a few days later,
seven of them actually die
568
00:24:44,480 --> 00:24:46,690
of respiratory failure.
569
00:24:46,690 --> 00:24:49,690
Ohio Department of
Health investigators look into
570
00:24:49,690 --> 00:24:51,820
it, but they don't
really see anything.
571
00:24:51,820 --> 00:24:52,900
They're trying to figure out,
572
00:24:52,900 --> 00:24:54,650
could it have been
food poisoning?
573
00:24:54,660 --> 00:24:57,910
Nobody remembers any of
the dishes tasting funny
574
00:24:57,910 --> 00:24:59,330
or the food smelling funny.
575
00:24:59,330 --> 00:25:01,160
Nothing was off.
576
00:25:01,160 --> 00:25:03,290
The health inspectors
investigate the turkey,
577
00:25:03,290 --> 00:25:06,750
the mayonnaise, the alcohol
in the martinis, everything.
578
00:25:06,750 --> 00:25:09,540
And finally, they
find the culprit.
579
00:25:09,550 --> 00:25:10,670
Olives.
580
00:25:10,670 --> 00:25:13,050
Canned black olives.
581
00:25:14,010 --> 00:25:15,510
Man, I know what
you're thinking.
582
00:25:15,510 --> 00:25:16,340
"Canned black olives?
583
00:25:16,340 --> 00:25:17,840
Like, what's the big deal?"
584
00:25:17,850 --> 00:25:18,640
Those are the little ones
you put on your finger
585
00:25:18,640 --> 00:25:20,510
and you dance them around.
586
00:25:20,510 --> 00:25:21,760
What could be so bad?
587
00:25:21,770 --> 00:25:23,730
The Ohio dinner
party ends up being
588
00:25:23,730 --> 00:25:26,100
one of several cases of deaths
589
00:25:26,100 --> 00:25:29,480
from canned olive exposure
across the country.
590
00:25:29,480 --> 00:25:30,860
It's not just olives.
591
00:25:30,860 --> 00:25:33,070
People are getting deathly
ill, eating canned beans
592
00:25:33,070 --> 00:25:36,400
and canned corn, and all
of these things look,
593
00:25:36,410 --> 00:25:39,160
smell and taste totally fine.
594
00:25:39,160 --> 00:25:42,490
Despite canned
food's dominance in 1919,
595
00:25:42,490 --> 00:25:44,910
the industry is
barely regulated.
596
00:25:46,170 --> 00:25:47,920
Canned food is easy
and convenient to eat,
597
00:25:47,920 --> 00:25:50,590
but that's only if the
canning is done properly.
598
00:25:50,590 --> 00:25:51,920
If you don't boil them
at the right temperature
599
00:25:51,920 --> 00:25:53,380
for the right amount of time,
600
00:25:53,380 --> 00:25:55,300
you create the perfect
environment for a bacteria
601
00:25:55,300 --> 00:25:57,760
that causes a disease
called botulism.
602
00:25:59,260 --> 00:26:01,930
Botulism attacks the
nervous system, starting at the
603
00:26:01,930 --> 00:26:03,770
face and paralyzing
you downwards,
604
00:26:03,770 --> 00:26:06,390
eventually seizing
up your lungs.
605
00:26:06,390 --> 00:26:09,100
The toxin that causes botulism
606
00:26:09,100 --> 00:26:13,610
is the deadliest natural
substance known to man.
607
00:26:13,610 --> 00:26:15,570
Without modern
medical treatment,
608
00:26:15,570 --> 00:26:20,360
botulism kills 70% of the people
that are infected by this.
609
00:26:20,370 --> 00:26:22,580
In fact, in World War II,
610
00:26:22,580 --> 00:26:24,370
governments were
looking into using this
611
00:26:24,370 --> 00:26:26,080
as a chemical weapon.
612
00:26:26,080 --> 00:26:28,620
The olive deaths
are all over the news.
613
00:26:28,620 --> 00:26:31,960
They call it the Great
Olive Poisoning of 1919.
614
00:26:31,960 --> 00:26:33,800
Olive sales plummet,
615
00:26:33,800 --> 00:26:36,720
and 95% of the industry
is just wiped out.
616
00:26:38,130 --> 00:26:40,130
The canning industry
goes into overdrive
617
00:26:40,140 --> 00:26:42,890
and they actually create
the botulism commission,
618
00:26:42,890 --> 00:26:45,850
where scientists and
experts figure out safe ways
619
00:26:45,850 --> 00:26:48,980
to regulate the industry and
prevent future outbreaks.
620
00:26:48,980 --> 00:26:50,600
And they also educate the public
621
00:26:50,600 --> 00:26:53,360
on how to spot this
invisible menace,
622
00:26:53,360 --> 00:26:55,940
either bulging or dented cans.
623
00:26:55,940 --> 00:26:57,360
I remember as a
kid,
624
00:26:57,360 --> 00:26:59,780
people were always really
sensitive at the grocery store
625
00:26:59,780 --> 00:27:01,030
about dented cans,
626
00:27:01,030 --> 00:27:02,450
and I didn't really understand
627
00:27:02,450 --> 00:27:04,280
like what the significance was.
628
00:27:04,280 --> 00:27:06,080
Now it all makes sense.
629
00:27:08,000 --> 00:27:09,790
But canned goods
weren't the only place
630
00:27:09,790 --> 00:27:11,420
hidden dangers lurked.
631
00:27:11,420 --> 00:27:14,460
Sometimes they came
free with breakfast.
632
00:27:15,800 --> 00:27:19,880
By the 1930s, the
cereal market is a battlefield,
633
00:27:19,880 --> 00:27:23,680
with each company trying to
get the upper hand on the other
634
00:27:23,680 --> 00:27:27,220
to become the top dog
on your breakfast table.
635
00:27:27,220 --> 00:27:30,180
General Mills comes
up with a revolutionary idea.
636
00:27:30,190 --> 00:27:33,560
They figure out if they've
got a cool prize within,
637
00:27:33,560 --> 00:27:37,320
kids will harass
parents to buy it.
638
00:27:37,320 --> 00:27:41,450
So they start putting
Skippy comic trading cards
639
00:27:41,450 --> 00:27:43,660
inside boxes of Wheaties.
640
00:27:44,950 --> 00:27:47,740
Kids no longer see the
cereal
641
00:27:47,740 --> 00:27:50,120
as something they
eat at breakfast.
642
00:27:50,120 --> 00:27:51,830
It's the thing that contains
643
00:27:51,830 --> 00:27:53,620
this prize that they want.
644
00:27:53,630 --> 00:27:55,290
It's kind of brilliant.
645
00:27:55,290 --> 00:27:57,750
Pretty soon, every
competitor starts doing
646
00:27:57,750 --> 00:27:59,050
the same thing.
647
00:27:59,050 --> 00:28:02,010
This was a magical
moment in cereal history.
648
00:28:02,010 --> 00:28:05,180
It was entertainment,
it was a rush.
649
00:28:05,180 --> 00:28:07,600
Breakfast now is
a treasure hunt.
650
00:28:07,600 --> 00:28:10,640
Every box is its own
little treasure chest.
651
00:28:10,640 --> 00:28:13,350
We used to get the cereal
boxes, rip them open,
652
00:28:13,350 --> 00:28:17,020
put our gross hands in,
just deform everything
653
00:28:17,020 --> 00:28:19,320
by digging for these prizes.
654
00:28:19,320 --> 00:28:22,320
But back in the day,
the germs from dirty hands
655
00:28:22,320 --> 00:28:24,910
might be the least
of your problems.
656
00:28:26,160 --> 00:28:30,490
In 1947, Kix Cereal
is cashing in on the atomic
657
00:28:30,500 --> 00:28:32,370
craze that's
sweeping the nation.
658
00:28:32,370 --> 00:28:35,540
For just 15 cents and a box top,
659
00:28:35,540 --> 00:28:39,250
you can mail away for
your own coveted piece
660
00:28:39,250 --> 00:28:42,590
of the atomic era,
an atomic bomb ring.
661
00:28:43,720 --> 00:28:46,550
The ring itself is
actually pretty badass,
662
00:28:46,550 --> 00:28:49,680
but the top, you could
look through this lens
663
00:28:49,680 --> 00:28:52,220
and you could see a shower
of sparks going through
664
00:28:52,230 --> 00:28:55,900
in what they call
the atom chamber.
665
00:28:55,900 --> 00:28:57,440
There's just this one
issue,
666
00:28:57,440 --> 00:28:59,480
and that is that the material
inside the ring, you know,
667
00:28:59,480 --> 00:29:02,490
the stuff that's creating
this little cloud of sparks,
668
00:29:02,490 --> 00:29:05,150
it's polonium, the
radioactive element used
669
00:29:05,160 --> 00:29:07,070
in the Manhattan Project.
670
00:29:08,410 --> 00:29:10,160
"Hey, kids, do you
want atomic bomb ring?"
671
00:29:10,160 --> 00:29:11,870
"Yes, I do, yes, I do!"
672
00:29:11,870 --> 00:29:14,370
"Oh, it's got an actual
atomic bomb in it.
673
00:29:14,370 --> 00:29:16,000
Here you go."
674
00:29:16,000 --> 00:29:19,210
Not only is polonium
highly radioactive,
675
00:29:19,210 --> 00:29:22,420
it's one of the deadliest
substances on Earth,
676
00:29:22,420 --> 00:29:26,760
far more deadly than cyanide.
677
00:29:26,760 --> 00:29:29,220
If you ingest just a
tiny bit, it'll kill you.
678
00:29:29,220 --> 00:29:31,180
It's been used to
assassinate spies.
679
00:29:31,180 --> 00:29:35,100
Fortunately, there are no
reports of any kids getting sick
680
00:29:35,100 --> 00:29:36,810
or injured from these rings.
681
00:29:36,810 --> 00:29:38,520
But it only lasted a year.
682
00:29:38,520 --> 00:29:40,440
And it's not because of a recall
683
00:29:40,440 --> 00:29:42,070
or any kind of safety warning
or anything like that.
684
00:29:42,070 --> 00:29:44,570
It's just because
the promotion ended.
685
00:29:45,700 --> 00:29:47,660
And the atomic
ring isn't alone.
686
00:29:47,660 --> 00:29:51,990
Cereal boxes are
full of surprises.
687
00:29:51,990 --> 00:29:55,540
In 1987, one cereal
company decides to offer
688
00:29:55,540 --> 00:29:59,710
one of these hard, super
bouncy rubber powerballs
689
00:29:59,710 --> 00:30:01,630
as a prize in their cereal.
690
00:30:01,630 --> 00:30:03,840
And it was the most fun ever.
691
00:30:03,840 --> 00:30:07,970
But unfortunately, that same
year, a kid chokes on it,
692
00:30:07,970 --> 00:30:09,800
and it causes the
company to pull
693
00:30:09,800 --> 00:30:13,520
five million boxes of
cereal off the shelves.
694
00:30:14,520 --> 00:30:18,020
In 1993, one cereal
introduces
695
00:30:18,020 --> 00:30:21,230
the toy popper as its giveaway.
696
00:30:21,230 --> 00:30:25,530
Think half of a rubber ball
that when you press it in,
697
00:30:25,530 --> 00:30:27,570
it springs back to life again.
698
00:30:27,570 --> 00:30:29,450
Seems like harmless fun.
699
00:30:29,450 --> 00:30:32,620
The problem was that
it looked like an eyeball.
700
00:30:32,620 --> 00:30:34,080
So what did every
kid in the world do?
701
00:30:34,080 --> 00:30:35,950
They stuck it on their eyeball.
702
00:30:35,950 --> 00:30:38,460
And this thing has such
a powerful suction force
703
00:30:38,460 --> 00:30:41,540
that when one 12-year-old boy
tries to take it off his eye,
704
00:30:41,540 --> 00:30:43,840
he breaks a whole bunch of
blood vessels in the eye,
705
00:30:43,840 --> 00:30:47,340
he tears part of his cornea,
and he suffers double vision.
706
00:30:48,760 --> 00:30:51,010
At least 36 kids suffer eye
injuries from the popper,
707
00:30:51,010 --> 00:30:53,600
and that forces the
company to recall
708
00:30:53,600 --> 00:30:57,640
boxes and boxes of
perfectly good cereal.
709
00:30:57,640 --> 00:31:00,020
Over time, the
lawsuits pile up,
710
00:31:00,020 --> 00:31:01,810
industry standards tighten,
711
00:31:01,810 --> 00:31:03,690
and it really leads
to the reigning in
712
00:31:03,690 --> 00:31:06,650
of shoving toys into
boxes of cereal.
713
00:31:06,650 --> 00:31:10,450
Today, the thrill of
digging your hands into cereal
714
00:31:10,450 --> 00:31:13,950
to get that little tiny
plastic toy is gone.
715
00:31:13,950 --> 00:31:15,790
I remember cereal
prizes with such fondness
716
00:31:15,790 --> 00:31:17,040
in my heart.
717
00:31:17,040 --> 00:31:19,620
I,unfortunately, was
around for the decline
718
00:31:19,620 --> 00:31:21,170
of the cereal prize.
719
00:31:21,170 --> 00:31:23,380
That simple thing
was lost of like,
720
00:31:23,380 --> 00:31:24,920
"There's an action
figure in there.
721
00:31:24,920 --> 00:31:26,760
Let's get it and
go play with it."
722
00:31:28,590 --> 00:31:32,510
For generations of kids,
breakfast wasn't just a meal,
723
00:31:32,510 --> 00:31:34,140
it was a treasure hunt.
724
00:31:34,140 --> 00:31:37,180
And every good treasure hunt
comes with a little risk.
725
00:31:39,680 --> 00:31:41,270
Appliances that
can cook food faster
726
00:31:41,270 --> 00:31:42,480
have always been popular,
727
00:31:42,480 --> 00:31:45,480
but the rise of
one-time saving marvel
728
00:31:45,480 --> 00:31:48,320
was positively explosive.
729
00:31:49,400 --> 00:31:51,200
Pressure cookers
start becoming available
730
00:31:51,200 --> 00:31:52,400
in America in the 1930s.
731
00:31:52,410 --> 00:31:53,780
It's really after World War II
732
00:31:53,780 --> 00:31:56,030
that they become
sort of all the rage.
733
00:31:56,030 --> 00:31:58,160
For busy post-war families,
734
00:31:58,160 --> 00:31:59,870
the pressure cooker becomes
735
00:31:59,870 --> 00:32:01,710
the sort of symbol
of efficiency.
736
00:32:01,710 --> 00:32:03,330
And you've got lots
of people having kids.
737
00:32:03,330 --> 00:32:07,960
Mom now is able to save time
on the stews, on the roast.
738
00:32:07,960 --> 00:32:10,840
From the outside,
it looks like a pot.
739
00:32:10,840 --> 00:32:15,800
Inside, it's basically a
steam-powered speed run.
740
00:32:15,800 --> 00:32:18,220
A pressure cooker
functions by heating up
741
00:32:18,220 --> 00:32:20,140
and heating steam.
742
00:32:20,140 --> 00:32:22,060
The trapped steam in the pot
743
00:32:22,060 --> 00:32:24,400
actually forces the
water to boil hotter
744
00:32:24,400 --> 00:32:26,360
at about 250 degrees.
745
00:32:27,480 --> 00:32:30,030
So a very tough cut
of meat can cook faster
746
00:32:30,030 --> 00:32:33,950
and become softer cooked
in a pressure cooker
747
00:32:33,950 --> 00:32:37,070
simply because that
force and that moisture
748
00:32:37,080 --> 00:32:39,240
will penetrate more deeply.
749
00:32:39,240 --> 00:32:43,830
Beans which normally have
to be soaked to soften them,
750
00:32:43,830 --> 00:32:45,580
cooked in a fraction
of the time.
751
00:32:46,960 --> 00:32:49,300
This is just a
huge time saver.
752
00:32:49,300 --> 00:32:51,420
The pressure cooker is
able to prepare a meal
753
00:32:51,420 --> 00:32:53,670
in 70% less time.
754
00:32:53,680 --> 00:32:55,760
I mean, that is huge.
755
00:32:55,760 --> 00:32:57,180
By the 1950s,
756
00:32:57,180 --> 00:33:00,060
the demand for pressure
cookers is really high,
757
00:33:00,060 --> 00:33:02,730
so companies work overtime
to just pump them out
758
00:33:02,730 --> 00:33:04,940
and get them to consumers.
759
00:33:04,940 --> 00:33:08,190
But the popularity
of these early pressure cookers
760
00:33:08,190 --> 00:33:11,280
isn't the only thing
about to blow up.
761
00:33:11,280 --> 00:33:12,820
Temperatures in a
pressure cooker climb
762
00:33:12,820 --> 00:33:14,200
really quickly.
763
00:33:14,200 --> 00:33:16,910
And if heat isn't reduced
at exactly the right time,
764
00:33:16,910 --> 00:33:19,160
excess steam and
pressure builds up.
765
00:33:19,160 --> 00:33:20,870
The steam is
supposed to be released
766
00:33:20,870 --> 00:33:23,040
by an automatic
pressure regulator,
767
00:33:23,040 --> 00:33:25,790
but those don't
always work properly.
768
00:33:25,790 --> 00:33:27,330
Many of the early
pressure cookers
769
00:33:27,330 --> 00:33:29,000
have this really
simple release valve.
770
00:33:29,000 --> 00:33:30,500
It's like a little chimney.
771
00:33:30,500 --> 00:33:32,840
And if that chimney gets
blocked by like, I don't know,
772
00:33:32,840 --> 00:33:36,550
some lentils or some chicken,
then you have a major problem.
773
00:33:36,550 --> 00:33:38,640
It's like a ticking time bomb.
774
00:33:38,640 --> 00:33:41,470
Soon wild stories
of pressure cooker mishaps
775
00:33:41,470 --> 00:33:44,140
start popping up all
over the country.
776
00:33:44,140 --> 00:33:47,270
In 1956 in Cleveland,
Ohio,
777
00:33:47,270 --> 00:33:51,980
a pressure cooker full of
chili quite literally explodes
778
00:33:52,940 --> 00:33:54,280
and covers everything.
779
00:33:54,280 --> 00:33:56,150
And I do mean everything.
780
00:33:56,150 --> 00:33:58,160
Drapes, windows,
cabinets, knobs,
781
00:33:58,160 --> 00:33:59,820
appliances, floor, ceiling,
782
00:33:59,820 --> 00:34:04,040
the whole shebang was
dripping with molten chili.
783
00:34:04,040 --> 00:34:05,290
One blows up in California.
784
00:34:05,290 --> 00:34:06,660
It is such a loud explosion,
785
00:34:06,670 --> 00:34:08,120
the neighbors called
the police, saying,
786
00:34:08,120 --> 00:34:09,920
"I think there's
a bomb gone off."
787
00:34:09,920 --> 00:34:11,130
The police come,
788
00:34:11,130 --> 00:34:12,800
and what they find
out is what blew up?
789
00:34:12,800 --> 00:34:16,840
Beans blew up, a
whole pot of beans.
790
00:34:16,840 --> 00:34:19,260
In a Missouri kitchen
in 1964,
791
00:34:19,260 --> 00:34:22,180
a spaghetti and
meatball blast erupts,
792
00:34:22,180 --> 00:34:24,100
sending a saucy shockwave
793
00:34:24,100 --> 00:34:27,850
that takes out three
windows in this house.
794
00:34:27,850 --> 00:34:30,690
In Tampa, Florida,
a 10-pound ham
795
00:34:30,690 --> 00:34:32,650
being cooked in
a pressure cooker
796
00:34:32,650 --> 00:34:36,190
shoots straight through the
ceiling and through the roof
797
00:34:36,190 --> 00:34:37,900
like it was shot out
of a submarine
798
00:34:37,900 --> 00:34:39,950
like a Polaris missile.
799
00:34:40,320 --> 00:34:42,240
I guess that day
pigs truly did fly.
800
00:34:43,660 --> 00:34:45,950
Newspapers run
stories about pressure
801
00:34:45,950 --> 00:34:47,370
cooker survivors.
802
00:34:47,370 --> 00:34:48,750
They don't look like they've
come from making dinner.
803
00:34:48,750 --> 00:34:51,210
They look like they
came from a battlefield.
804
00:34:51,210 --> 00:34:54,170
Over time,
manufacturers tweak designs
805
00:34:54,170 --> 00:34:57,760
to make them safer, but
it's an uphill battle.
806
00:34:57,760 --> 00:35:00,300
These pressure cookers end
up with an image problem,
807
00:35:00,300 --> 00:35:02,850
and people now are
afraid to use them.
808
00:35:02,850 --> 00:35:05,260
So, of course, that
means that sales drop.
809
00:35:05,270 --> 00:35:08,230
Ultimately though,
they fall out of favor
810
00:35:08,230 --> 00:35:11,730
with people mostly going
towards microwaveable meals
811
00:35:11,730 --> 00:35:15,230
and TV dinners and other
things for quick eating
812
00:35:15,230 --> 00:35:18,530
rather than, you know, risking
death and dismemberment
813
00:35:18,530 --> 00:35:20,200
for a pot of beans.
814
00:35:21,870 --> 00:35:24,580
It was the quickest
way to cook a meal
815
00:35:24,580 --> 00:35:27,950
and the fastest way to
redecorate your kitchen.
816
00:35:30,500 --> 00:35:31,250
Back in the 1980s,
817
00:35:31,790 --> 00:35:33,960
movie nights at home
became a big thing,
818
00:35:33,960 --> 00:35:36,500
but the real drama wasn't
always on the screen.
819
00:35:36,500 --> 00:35:40,050
Sometimes it was
in the microwave.
820
00:35:41,300 --> 00:35:44,010
In the mid-1980s,
VCRs are everywhere.
821
00:35:44,010 --> 00:35:46,350
Families start to have more
organized movie nights.
822
00:35:46,350 --> 00:35:47,810
Well, if you're gonna
have a movie night,
823
00:35:47,810 --> 00:35:49,100
what do you need?
824
00:35:49,100 --> 00:35:51,270
You need popcorn.
825
00:35:51,270 --> 00:35:53,480
Luckily,
another invention steps up
826
00:35:53,480 --> 00:35:57,270
that is sweeping American
homes in the 1980s.
827
00:35:57,280 --> 00:35:59,400
The microwave.
828
00:35:59,400 --> 00:36:01,360
In 1984, you get the
invention
829
00:36:01,360 --> 00:36:05,490
of the very first shelf
stable microwave popcorn.
830
00:36:05,490 --> 00:36:08,040
And this is a game changer.
831
00:36:08,040 --> 00:36:10,290
What used to be cooked
in a pan over spitting oil
832
00:36:10,290 --> 00:36:12,410
now gets made in this magic bag.
833
00:36:12,420 --> 00:36:14,330
You put it flat
into the microwave,
834
00:36:14,330 --> 00:36:16,840
and then it comes out like
an inflated party balloon.
835
00:36:16,840 --> 00:36:18,710
We all know this technology now,
836
00:36:18,710 --> 00:36:21,970
but back then, it was amazing.
837
00:36:21,970 --> 00:36:23,130
By the mid '80s,
838
00:36:23,130 --> 00:36:26,180
microwave popcorn
is a sensation.
839
00:36:26,180 --> 00:36:27,890
Those early bags, however,
840
00:36:27,890 --> 00:36:30,230
are hiding more
than just popcorn.
841
00:36:31,560 --> 00:36:34,230
In order to get the popcorn
to pop in such a quick time,
842
00:36:34,230 --> 00:36:38,230
the oil has to heat up to
something like 400 degrees.
843
00:36:38,230 --> 00:36:43,110
400 degrees is like
medieval times boiled oil
844
00:36:43,110 --> 00:36:45,740
going out of the
castle temperatures.
845
00:36:45,740 --> 00:36:48,530
That is really, really hot.
846
00:36:48,540 --> 00:36:51,700
Unlike today's
popcorn bags, which have vent
847
00:36:51,710 --> 00:36:53,580
holes so that the
hot air can escape,
848
00:36:53,580 --> 00:36:57,420
those early first popcorn
bags were air tight.
849
00:36:57,420 --> 00:36:59,670
As with any
great breakthrough,
850
00:36:59,670 --> 00:37:04,680
people don't entirely understand
how the new thing works.
851
00:37:05,890 --> 00:37:07,800
This is a new product,
and people have no idea
852
00:37:07,800 --> 00:37:09,470
just how hot it is in there.
853
00:37:09,470 --> 00:37:12,180
So they rip open the
bags at eye level
854
00:37:12,180 --> 00:37:14,770
and immediately get
blasted in the face.
855
00:37:14,770 --> 00:37:17,650
Doctors report eye
injuries and face burns.
856
00:37:18,940 --> 00:37:21,690
So if you've ever noticed
a microwave popcorn bag
857
00:37:21,690 --> 00:37:24,780
with that warning label that
says open away from face,
858
00:37:24,780 --> 00:37:26,410
this is why.
859
00:37:26,410 --> 00:37:28,620
But steam
isn't the only issue
860
00:37:28,620 --> 00:37:31,660
when it comes to these
old popcorn bags.
861
00:37:32,830 --> 00:37:34,460
In the early 2000s,
doctors began observing
862
00:37:34,460 --> 00:37:37,250
that there are people
who have lung scarring,
863
00:37:37,250 --> 00:37:39,250
they have respiratory failure,
864
00:37:39,250 --> 00:37:42,340
and they notice that
they're working in factories
865
00:37:42,340 --> 00:37:44,090
that make microwavable popcorn.
866
00:37:44,090 --> 00:37:47,510
And so they call the condition
initially popcorn lung.
867
00:37:47,510 --> 00:37:49,640
Eventually, researchers
identify the cause
868
00:37:49,640 --> 00:37:53,020
of this popcorn
lung as diacetyl,
869
00:37:53,020 --> 00:37:55,680
one of the ingredients used
to make artificial butter
870
00:37:55,690 --> 00:37:58,230
taste like butter.
871
00:37:58,230 --> 00:38:00,440
Diacetyl's
totally safe to eat.
872
00:38:00,440 --> 00:38:03,650
It's just that when people
inhale it on a constant basis,
873
00:38:03,650 --> 00:38:05,240
like the workers at the factory,
874
00:38:05,240 --> 00:38:08,530
overexposure produces
this awful disease.
875
00:38:08,530 --> 00:38:11,280
Soon, manufacturers remove
diacetyl from their products
876
00:38:11,280 --> 00:38:13,660
and replace it with
safer alternatives.
877
00:38:13,660 --> 00:38:15,080
Microwave popcorn,
878
00:38:15,080 --> 00:38:16,910
it's like a mini
science experiment
879
00:38:16,920 --> 00:38:19,670
occurring in your microwave.
880
00:38:19,670 --> 00:38:24,090
I still don't fully
understand how it happens.
881
00:38:24,090 --> 00:38:25,130
It's a miracle.
882
00:38:26,380 --> 00:38:29,430
Now, after all that
movie night snacking,
883
00:38:29,430 --> 00:38:31,970
you might want to go
healthy with a salad.
884
00:38:31,970 --> 00:38:34,350
But in the early days
of the salad bar,
885
00:38:34,350 --> 00:38:38,520
healthy isn't exactly the
word that comes to mind.
886
00:38:38,520 --> 00:38:42,440
In the 1950s, a new
healthy innovation is introduced
887
00:38:42,440 --> 00:38:44,570
at American steakhouses.
888
00:38:44,570 --> 00:38:47,190
The self-serve salad bar.
889
00:38:47,200 --> 00:38:50,030
Within a few decades,
salad bars are everywhere.
890
00:38:50,030 --> 00:38:51,820
They're in supermarkets
and cafeterias
891
00:38:51,830 --> 00:38:54,450
and even fast food restaurants.
892
00:38:54,450 --> 00:38:56,790
Fresh vegetables are great.
893
00:38:56,790 --> 00:39:00,120
Keeping them fresh
is the hard part.
894
00:39:00,120 --> 00:39:02,330
When you start,
you've got this beautiful salad
895
00:39:02,340 --> 00:39:03,710
bar, but a few hours later,
896
00:39:03,710 --> 00:39:05,500
some of this stuff
is starting to brown.
897
00:39:05,510 --> 00:39:07,460
It kind of looks
like it's going bad
898
00:39:07,470 --> 00:39:08,720
right in front of your eyes.
899
00:39:08,720 --> 00:39:11,220
Now you've got a not
so great salad bar.
900
00:39:11,220 --> 00:39:13,140
So restaurants look to
science for a way to
901
00:39:13,140 --> 00:39:15,220
to cheat nature.
902
00:39:15,220 --> 00:39:17,350
It's called sulfites.
903
00:39:18,390 --> 00:39:20,770
Sulfites are
chemical compounds made
904
00:39:20,770 --> 00:39:22,650
from burning sulfuric rock.
905
00:39:22,650 --> 00:39:26,780
They slow oxidation and
keep bacteria at bay.
906
00:39:26,780 --> 00:39:30,320
They'll preserve that
bright, just cut look.
907
00:39:30,320 --> 00:39:34,240
By the 1950s, the FDA
classifies sulfites as quote,
908
00:39:34,240 --> 00:39:37,330
"generally recognized as safe."
909
00:39:37,330 --> 00:39:39,830
Pretty soon,
restaurants start just spraying
910
00:39:39,830 --> 00:39:42,920
all their vegetables
down with sulfites.
911
00:39:42,920 --> 00:39:45,840
I was a professional
prep cook in a bar restaurant,
912
00:39:45,840 --> 00:39:48,380
and we'd make the salad
like on a Wednesday
913
00:39:48,380 --> 00:39:50,880
and you'd pour in
this preservative,
914
00:39:50,880 --> 00:39:53,840
and that salad would
stay fresh for days.
915
00:39:53,850 --> 00:39:58,220
But generally
safe is not the same
916
00:39:58,220 --> 00:40:00,310
as entirely safe.
917
00:40:00,310 --> 00:40:02,390
So every time you're
eating sulfites,
918
00:40:02,400 --> 00:40:06,110
it can create a little
bit of this sulfuric gas.
919
00:40:06,110 --> 00:40:09,480
This gas formation is
harmless for most people,
920
00:40:09,490 --> 00:40:11,490
but in people with asthma,
921
00:40:11,490 --> 00:40:14,700
it triggers severe
asthmatic reactions,
922
00:40:14,700 --> 00:40:18,080
respiratory distress,
potentially death.
923
00:40:18,080 --> 00:40:20,330
The irony of this
happening in a salad bar
924
00:40:20,330 --> 00:40:23,370
is so many people are like
choosing the vegetables
925
00:40:23,370 --> 00:40:25,460
to try to have a
healthier alternative,
926
00:40:25,460 --> 00:40:28,380
and then sometimes it
turned incredibly harmful.
927
00:40:28,380 --> 00:40:31,720
In the mid-'80s,
authorities report 850 serious
928
00:40:31,720 --> 00:40:34,640
reactions to these sulfites and
about a dozen deaths.
929
00:40:34,640 --> 00:40:36,720
It turns out about 80% of these
930
00:40:36,720 --> 00:40:39,970
are tied back to salad bars
and restaurant produce.
931
00:40:39,970 --> 00:40:42,810
Soon, health
officials intervene.
932
00:40:44,100 --> 00:40:47,110
In 1986, the FDA
finally bans these sulfites
933
00:40:47,110 --> 00:40:50,980
on fruits and vegetables
that will be eaten raw.
934
00:40:50,990 --> 00:40:52,990
Can you imagine if
a salad killed you?
935
00:40:52,990 --> 00:40:54,530
Oh, it'd be so sad.
936
00:40:54,530 --> 00:40:55,610
What a way to go.
937
00:40:55,620 --> 00:40:57,200
Should have ordered the steak.
938
00:40:59,160 --> 00:41:00,580
Looking back at the foods
939
00:41:00,580 --> 00:41:03,460
that went down the hatch
from chocolate in the gutter
940
00:41:03,460 --> 00:41:05,960
to cereal that
made our poop pink,
941
00:41:05,960 --> 00:41:07,880
to a single cup of ice cream
942
00:41:07,880 --> 00:41:10,130
shared by the
entire neighborhood,
943
00:41:10,130 --> 00:41:15,050
the line between delicious
and dangerous was pretty thin.
944
00:41:15,050 --> 00:41:18,220
But a little risk wasn't
enough to spoil our appetite,
945
00:41:18,220 --> 00:41:20,560
and that's why our
hazardous history
946
00:41:20,560 --> 00:41:22,890
had us coming back for seconds.
74049
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