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- At the
end of World War I,
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00:00:05,739 --> 00:00:07,175
nothing is the same
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00:00:08,409 --> 00:00:11,812
on Wall Street.
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00:00:13,214 --> 00:00:16,917
Jack Morgan has finally stepped
out of his father's shadow,
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00:00:20,354 --> 00:00:23,557
while Samuel Sachs
has been betrayed.
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00:00:23,557 --> 00:00:24,792
- I prayed it wouldn't, Henry,
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00:00:24,792 --> 00:00:26,494
but I always knew
this day would come.
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- His
firm torn apart.
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00:00:31,399 --> 00:00:34,135
And America's victory overseas
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00:00:34,135 --> 00:00:36,104
has brought the
dawn of a new age.
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00:00:37,305 --> 00:00:40,074
- Wall Street in the 20s
was an American affair
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00:00:40,074 --> 00:00:43,111
and it involved a lot more
people than ever before.
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00:00:44,878 --> 00:00:48,048
- Now, the
world's financial capital,
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00:00:48,048 --> 00:00:51,185
Wall Street has become the
place where anything goes.
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00:00:52,353 --> 00:00:53,887
- The Roaring Twenties
were a time period
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00:00:53,887 --> 00:00:55,989
where the old rules
don't apply anymore.
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00:00:57,125 --> 00:00:59,527
- The booming
market gives rise
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00:00:59,527 --> 00:01:01,295
to a new breed of investor.
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00:01:01,295 --> 00:01:03,364
- Joseph P. Kennedy
here to see Mr. Morgan.
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00:01:04,832 --> 00:01:06,767
- Joe
Kennedy is willing
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00:01:06,767 --> 00:01:09,237
to bend the rules
to make his name.
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- I'll pull every lever I
can to defend your company,
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00:01:11,272 --> 00:01:12,640
but it won't be cheap.
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00:01:14,542 --> 00:01:17,145
- While Charles
Merrill changes the game.
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00:01:17,145 --> 00:01:18,612
- See, we're a new brokerage,
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00:01:18,612 --> 00:01:20,013
but we're not a bucket shop.
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00:01:21,449 --> 00:01:24,252
- By bringing
Wall Street to the masses.
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00:01:25,686 --> 00:01:28,689
It's a bull market
unlike any seen before,
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00:01:30,558 --> 00:01:34,094
but where it's leading
is anyone's guess.
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- My God.
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00:02:28,216 --> 00:02:31,084
- Bankrolled
by John Hertz,
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00:02:31,084 --> 00:02:35,155
Joe Kennedy has saved
Hertz's Yellow Cab Company
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00:02:35,155 --> 00:02:37,525
by manipulating the stock price
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00:02:37,525 --> 00:02:39,560
to scare off a hostile attack.
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00:02:41,462 --> 00:02:44,598
Proving to Kennedy he
has what it takes to move
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00:02:44,598 --> 00:02:48,302
from outsider to
Wall Street player.
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00:02:50,404 --> 00:02:55,376
And also showing him just how
vulnerable Hertz's company is.
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00:03:05,519 --> 00:03:06,654
- Wall Street 268.
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00:03:07,688 --> 00:03:09,189
It's Kennedy.
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00:03:09,189 --> 00:03:12,426
- Now, Yellow
Cab is under attack again.
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00:03:13,927 --> 00:03:16,230
- I don't need any
housekeeping. Thank you.
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00:03:21,469 --> 00:03:24,938
- And it might
be coming from the inside.
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00:03:30,077 --> 00:03:31,579
- John, what a surprise.
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- How could you do it?
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00:03:48,996 --> 00:03:50,364
- John, come on.
What's this about?
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- I trusted you.
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00:03:51,899 --> 00:03:54,768
Goddamn it, I paid
you to protect me,
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00:03:54,768 --> 00:03:56,003
to protect my company.
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00:03:56,003 --> 00:03:57,237
- And I did.
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00:03:57,237 --> 00:03:59,307
- And now two weeks
later, you come for me.
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00:04:00,941 --> 00:04:04,144
Knowing full well that
I can't raise the money
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00:04:04,144 --> 00:04:05,379
to put a stop to it.
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00:04:24,998 --> 00:04:27,000
- Let me offer you
some friendly advice,
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when you barge into
someone's office
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and accuse them of being a liar,
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00:04:34,207 --> 00:04:36,209
you better have
your facts straight.
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A man's reputation is the
most valuable thing he owns.
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00:04:41,449 --> 00:04:42,916
And I don't know about you,
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00:04:44,084 --> 00:04:46,019
but I'll do whatever
I can to protect mine.
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00:04:46,019 --> 00:04:47,755
And if that means-
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00:04:56,764 --> 00:04:59,333
- Hertz believes
Kennedy has used the knowledge
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00:04:59,333 --> 00:05:02,002
he gained fighting
off the first attack
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00:05:02,002 --> 00:05:04,638
to stage a bear
attack of his own.
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00:05:06,940 --> 00:05:09,443
Though Kennedy admits nothing,
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00:05:09,443 --> 00:05:11,144
he continues to get richer
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00:05:12,713 --> 00:05:15,483
and doesn't mind getting
his hands dirty doing it.
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00:05:16,684 --> 00:05:18,686
- Joe Kennedy was one
of the smartest people
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00:05:18,686 --> 00:05:20,287
who ever operated
on Wall Street.
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00:05:20,287 --> 00:05:23,123
You know, his morals
weren't the best, perhaps,
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00:05:23,123 --> 00:05:24,425
but his brain was.
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00:05:33,401 --> 00:05:36,370
- But as the
Roaring Twenties pick up steam,
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00:05:36,370 --> 00:05:39,573
most Americans think that
anyone can make money
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00:05:39,573 --> 00:05:42,209
in the market.
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00:05:47,114 --> 00:05:49,617
Though Prohibition is
the law of the land,
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00:05:51,018 --> 00:05:53,687
the country is in the
midst of a non-stop party.
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00:05:59,660 --> 00:06:01,361
From the jazz clubs of Harlem
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00:06:02,596 --> 00:06:04,698
to the penthouses
of Park Avenue,
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00:06:05,899 --> 00:06:08,969
it's all being paid
for by Wall Street.
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00:06:10,438 --> 00:06:13,373
New York is seen as the
center of the universe
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00:06:14,708 --> 00:06:18,378
and people across the country
want in on the action.
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00:06:20,581 --> 00:06:24,685
With more and more Americans
buying stock than ever before.
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00:06:24,685 --> 00:06:27,488
- The stock market in the
1920s became a retail market
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00:06:27,488 --> 00:06:29,590
in a way it had
never been before.
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00:06:29,590 --> 00:06:31,158
When the people heard
that their neighbor
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00:06:31,158 --> 00:06:33,527
had doubled his
money in the market.
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00:06:33,527 --> 00:06:34,495
And then doubled it again,
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00:06:34,495 --> 00:06:35,663
you started to feel like a fool
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00:06:35,663 --> 00:06:36,764
if you didn't do it yourself.
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00:06:38,131 --> 00:06:40,200
- The new
investors flooding the market
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00:06:40,200 --> 00:06:41,635
have one thing in common.
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00:06:44,605 --> 00:06:46,974
They think the sky's the limit.
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00:06:52,880 --> 00:06:56,884
And Joe Kennedy has a plan
to take advantage of it
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00:06:58,452 --> 00:07:00,454
by manipulating the market
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00:07:00,454 --> 00:07:03,624
with something
called stock pools.
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00:07:06,226 --> 00:07:11,231
- So a stock pool is
basically a group of traders
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00:07:12,600 --> 00:07:16,737
getting together to manipulate
the price of a security.
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00:07:18,205 --> 00:07:20,774
What you would do is what
was called paint the tape.
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00:07:20,774 --> 00:07:23,276
- Painting the tape is
making a stock trade better
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00:07:23,276 --> 00:07:24,978
than it actually would otherwise
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00:07:24,978 --> 00:07:27,881
to entice other
investors into the game.
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00:07:27,881 --> 00:07:29,082
- You'd have a group
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00:07:29,082 --> 00:07:31,318
and you trade the stock
amongst yourselves.
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00:07:31,318 --> 00:07:32,786
And every time you trade it,
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00:07:32,786 --> 00:07:35,422
it's at a slightly higher price.
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00:07:35,422 --> 00:07:37,090
To the outside investor,
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00:07:37,090 --> 00:07:41,394
it looks like there's a lot of
buying going on in this stock
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00:07:41,394 --> 00:07:42,863
and the price is rising.
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00:07:42,863 --> 00:07:44,331
And they're gonna be attracted
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00:07:44,331 --> 00:07:47,501
and start trying to
buy the securities.
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00:07:47,501 --> 00:07:49,537
At which point,
you can sell out.
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00:07:50,938 --> 00:07:53,841
- Kennedy
recruits a group of traders,
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00:07:53,841 --> 00:07:56,710
coordinating the scheme from
his suite at the Waldorf.
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00:07:58,145 --> 00:08:02,215
Targeting stocks they can pump
and dump for maximum profit.
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00:08:04,652 --> 00:08:05,786
In less than a year,
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00:08:06,987 --> 00:08:10,658
his market manipulations
earn Kennedy a fortune.
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00:08:12,159 --> 00:08:14,461
Leaving the investors
who followed his lead
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00:08:15,529 --> 00:08:18,566
holding the bag.
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00:08:18,566 --> 00:08:22,002
It's morally suspect,
but perfectly legal.
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00:08:24,171 --> 00:08:26,206
- After Kennedy's
initial success,
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00:08:26,206 --> 00:08:30,077
he told a friend it's easy
to make money in this market.
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00:08:30,077 --> 00:08:31,579
Well, you better get in quick
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00:08:31,579 --> 00:08:33,446
before they pass
a law against it.
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00:08:34,882 --> 00:08:36,784
- Rejected
by Jack Morgan
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00:08:36,784 --> 00:08:38,652
and the Wall Street
establishment,
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00:08:40,287 --> 00:08:44,592
Joe Kennedy has embraced
his outsider status.
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00:08:44,592 --> 00:08:46,493
- There was a lot of
prejudice against the Irish
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00:08:46,493 --> 00:08:47,928
in those days.
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00:08:47,928 --> 00:08:50,497
People like Morgan thought
they should only with gentlemen
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00:08:50,497 --> 00:08:52,666
and they didn't regard
Kennedy as being one.
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00:08:54,167 --> 00:08:56,937
- Getting rich
by manipulating the market.
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00:08:59,039 --> 00:09:02,776
Now he's looking to
use the same playbook
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00:09:02,776 --> 00:09:07,180
to make millions more in
a rising new industry.
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00:09:07,180 --> 00:09:08,649
- Wall Street, 268.
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00:09:08,649 --> 00:09:09,983
- The movies.
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00:09:17,024 --> 00:09:20,661
He reaches out to Charles
Merrill and Edmund Lynch,
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00:09:20,661 --> 00:09:22,195
who control the American arm
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00:09:22,195 --> 00:09:24,397
of the French film
studio, Pathé.
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00:09:26,700 --> 00:09:29,670
After buying the
struggling studio in 1921,
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00:09:30,804 --> 00:09:32,640
Merrill and Lynch
have turned it around.
140
00:09:34,107 --> 00:09:37,544
And with Merrill's concerns
that the market has peaked,
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00:09:37,544 --> 00:09:39,279
they're looking to cash out.
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00:09:40,648 --> 00:09:43,050
Merrill knows
Kennedy's reputation,
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00:09:43,050 --> 00:09:44,985
but he's willing to listen
144
00:09:44,985 --> 00:09:47,320
if it gets him the best price.
145
00:09:47,320 --> 00:09:49,890
Kennedy doesn't have
that kind of money,
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00:09:49,890 --> 00:09:53,293
but he won't let a detail
like that stand in the way
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00:09:53,293 --> 00:09:54,728
of closing the deal.
148
00:10:05,839 --> 00:10:07,908
- I remember it like
it was yesterday.
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00:10:07,908 --> 00:10:09,509
It was our first date,
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00:10:09,509 --> 00:10:13,213
Columbus Theater, Washington
Street in the South End.
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00:10:13,213 --> 00:10:14,147
There you go.
152
00:10:14,147 --> 00:10:15,482
"David Copperfield."
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00:10:15,482 --> 00:10:16,449
Eight o'clock show.
154
00:10:17,517 --> 00:10:19,286
Rose loved the book.
155
00:10:19,286 --> 00:10:20,654
- It's a classic.
156
00:10:20,654 --> 00:10:24,491
- So there we are, front
row, first balcony.
157
00:10:24,491 --> 00:10:28,996
I look over at Rose
and she's hypnotized
158
00:10:30,698 --> 00:10:33,901
watching that story unfold
on the silver screen,
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00:10:33,901 --> 00:10:35,168
larger than life.
160
00:10:36,837 --> 00:10:39,740
That was the day I understood
the power of motion pictures.
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00:10:41,241 --> 00:10:42,375
I remember thinking,
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00:10:43,877 --> 00:10:46,714
think of how happy I
could make her feel
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if I was making movies.
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00:10:51,451 --> 00:10:52,385
Thanks to you two,
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00:10:53,586 --> 00:10:55,422
it looks like I may
finally had my chance.
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00:10:57,390 --> 00:10:58,759
- Thing is, we
never meant to get
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00:10:58,759 --> 00:11:00,861
into the movie
business ourselves.
168
00:11:00,861 --> 00:11:04,297
Pathé just sort of fell
into our laps after the war.
169
00:11:04,297 --> 00:11:05,398
It was a mess.
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00:11:05,398 --> 00:11:08,568
But Ed here transformed himself
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00:11:08,568 --> 00:11:12,372
into a movie exec overnight
and turned it around.
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00:11:12,372 --> 00:11:14,241
- He sure as hell
did turn it around.
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00:11:15,308 --> 00:11:17,210
Quite frankly, I'm wondering
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00:11:17,210 --> 00:11:19,012
why you're thinking
of walking away.
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00:11:20,213 --> 00:11:22,816
- Well, for the right price.
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00:11:23,751 --> 00:11:24,584
- Yes.
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00:11:25,685 --> 00:11:27,520
- About that.
178
00:11:27,520 --> 00:11:30,123
I assume you were
willing to negotiate.
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00:11:30,123 --> 00:11:31,158
- Within reason.
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00:11:32,125 --> 00:11:32,926
- Good.
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00:11:34,094 --> 00:11:36,196
I was thinking at half
that price, it would be-
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00:11:36,196 --> 00:11:37,030
- Half?
183
00:11:38,832 --> 00:11:40,133
Well...
184
00:11:40,133 --> 00:11:42,569
- Hold on, listen.
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00:11:44,972 --> 00:11:47,174
I know you were hoping to
flip this to a major studio
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00:11:47,174 --> 00:11:48,275
and get a Hollywood price.
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00:11:48,275 --> 00:11:49,076
I do.
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But that's not me
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and this isn't California.
190
00:11:55,949 --> 00:11:59,552
Now, I'm willing to offer
slightly higher than that.
191
00:12:00,954 --> 00:12:04,191
And that's it.
192
00:12:05,658 --> 00:12:09,096
- The three men
eventually agree to a deal,
193
00:12:09,096 --> 00:12:11,631
paying Merrill and
Lynch $2.9 million
194
00:12:12,866 --> 00:12:15,002
or almost 50 million today.
195
00:12:16,436 --> 00:12:19,907
For Merrill and Lynch, the
deal is almost pure profit.
196
00:12:20,974 --> 00:12:23,176
Allowing Charles
Merrill the opportunity
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00:12:23,176 --> 00:12:26,446
to move the firm's capital
into lower-risk investments.
198
00:12:28,415 --> 00:12:30,517
But for Joe Kennedy,
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00:12:30,517 --> 00:12:34,354
this was the first
step in his master plan
200
00:12:34,354 --> 00:12:36,423
to become a movie mogul.
201
00:12:39,126 --> 00:12:43,596
Soon, he buys another small
New York studio called FBO.
202
00:12:45,265 --> 00:12:48,235
Then snaps up a
chain of theaters,
203
00:12:48,235 --> 00:12:50,703
giving his movies a
guaranteed platform
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00:12:51,905 --> 00:12:54,541
and priority over
any competition.
205
00:12:55,809 --> 00:12:57,978
It's a revolutionary idea
206
00:12:57,978 --> 00:13:00,413
that will soon become
the industry standard.
207
00:13:02,049 --> 00:13:05,518
Then, Kennedy's
biggest move brings
208
00:13:05,518 --> 00:13:10,290
this one-time outsider into
Wall Street's inner circle.
209
00:13:10,290 --> 00:13:12,192
Partnering with Bobby Lehman,
210
00:13:12,192 --> 00:13:14,727
the new head of Lehman Brothers,
211
00:13:14,727 --> 00:13:18,398
to invest in RCA's
groundbreaking sync
sound technology,
212
00:13:19,666 --> 00:13:22,802
ushering in the
age of the talky.
213
00:13:22,802 --> 00:13:23,837
- Hey!
214
00:13:23,837 --> 00:13:26,073
You old coyote, you.
215
00:13:26,073 --> 00:13:28,441
How long 'til I
meet this Cisco Kid?
216
00:13:29,576 --> 00:13:31,378
- Joe
Kennedy has transformed
217
00:13:31,378 --> 00:13:33,146
how Hollywood does business,
218
00:13:34,447 --> 00:13:36,449
but just as quickly
as he got in,
219
00:13:37,985 --> 00:13:39,519
Kennedy gets out.
220
00:13:40,921 --> 00:13:43,290
Using the same aggressive
pump and dump approach
221
00:13:43,290 --> 00:13:45,025
he operated with on Wall Street.
222
00:13:46,726 --> 00:13:50,830
He sells his entire stake
for 10 times what he paid.
223
00:13:53,533 --> 00:13:55,468
- Kennedy was not a
long-term investor.
224
00:13:55,468 --> 00:13:58,005
He was the classic
either momentum
225
00:13:58,005 --> 00:14:02,409
or the short-term
profiteer kind of investor.
226
00:14:02,409 --> 00:14:04,144
He made his money.
227
00:14:04,144 --> 00:14:07,948
He cashed out and he
put his money elsewhere.
228
00:14:10,050 --> 00:14:13,186
- Now, with
millions more in the bank
229
00:14:13,186 --> 00:14:15,222
and nationwide fame,
230
00:14:15,222 --> 00:14:17,790
Joe Kennedy is looking to
make an even bigger move
231
00:14:19,192 --> 00:14:20,627
back to Wall Street.
232
00:14:25,832 --> 00:14:28,101
While Joe Kennedy
was in Hollywood,
233
00:14:28,101 --> 00:14:30,938
money has continued to
pour into the stock market.
234
00:14:32,272 --> 00:14:34,141
But while most of Wall Street's
banks have been reaping
235
00:14:34,141 --> 00:14:39,146
the rewards, at Goldman
Sachs, they're losing ground.
236
00:14:41,681 --> 00:14:44,717
In the decade since Henry
Goldman was forced to resign,
237
00:14:46,319 --> 00:14:48,421
managing partner Samuel Sachs
238
00:14:48,421 --> 00:14:50,790
has struggled to
duplicate Goldman's vision
239
00:14:52,926 --> 00:14:55,095
and lead the firm
back to prominence.
240
00:14:57,998 --> 00:15:01,401
Now, he is desperate
to turn things around.
241
00:15:03,036 --> 00:15:04,771
- Samuel Sachs had to figure out
242
00:15:04,771 --> 00:15:09,776
how to regain its position in
American financial circles.
243
00:15:11,144 --> 00:15:14,982
Henry Goldman had essentially
deep sixed Goldman Sachs
244
00:15:14,982 --> 00:15:17,084
with his support of Germany.
245
00:15:17,084 --> 00:15:19,953
And without Henry
Goldman being there
246
00:15:19,953 --> 00:15:22,222
to direct its operations,
247
00:15:22,222 --> 00:15:25,592
the company had to
look for a new person
248
00:15:25,592 --> 00:15:27,294
to take his position.
249
00:15:34,701 --> 00:15:37,937
- Sachs is
gambling on a brash newcomer
250
00:15:37,937 --> 00:15:40,140
to turn the tide.
251
00:15:40,140 --> 00:15:43,476
His name is Waddill Catchings.
252
00:15:44,911 --> 00:15:45,845
- Here's a problem.
253
00:15:47,047 --> 00:15:50,350
Too many deep thinking,
hand-wringing economists
254
00:15:50,350 --> 00:15:53,420
with their long-term charts
on controlling our future.
255
00:15:53,420 --> 00:15:55,522
It's like I say in my book.
256
00:15:55,522 --> 00:15:57,757
Oh, have you read
"The Road to Plenty"?
257
00:15:57,757 --> 00:15:59,659
- Arthur gave me
his copy yesterday.
258
00:15:59,659 --> 00:16:01,194
- Oh, good.
259
00:16:01,194 --> 00:16:03,763
As you soon will read then,
260
00:16:03,763 --> 00:16:05,765
I believe if business
is to keep on zooming,
261
00:16:05,765 --> 00:16:07,734
production must be
kept at a high speed.
262
00:16:07,734 --> 00:16:09,302
Whatever the circumstances.
263
00:16:10,637 --> 00:16:13,873
- Well, that's certainly
an optimistic outlook.
264
00:16:19,646 --> 00:16:23,683
- I prefer realistic.
265
00:16:23,683 --> 00:16:28,188
When I run the numbers,
I see a limitless future.
266
00:16:30,723 --> 00:16:33,260
But only if you in the game.
267
00:16:34,661 --> 00:16:36,929
- Years into
the massive bull run,
268
00:16:38,098 --> 00:16:40,133
Catchings believes the
best is yet to come.
269
00:16:41,668 --> 00:16:44,071
The way to bring
Goldman Sachs back is
270
00:16:44,071 --> 00:16:46,339
to go all in on
the stock market.
271
00:16:48,608 --> 00:16:52,212
- Well, you've
intrigued me enough
272
00:16:53,646 --> 00:16:56,183
to want to see exactly where
those numbers can take us.
273
00:16:58,218 --> 00:16:59,286
- Well, that's great.
274
00:17:02,489 --> 00:17:04,091
- For Samuel Sachs,
275
00:17:04,091 --> 00:17:06,626
the move is a daring
break with tradition.
276
00:17:08,795 --> 00:17:12,265
Catchings is the first partner
who is not a family member
277
00:17:13,500 --> 00:17:14,801
and isn't Jewish.
278
00:17:16,336 --> 00:17:19,872
- Waddill Catchings was
a Southern gentlemen.
279
00:17:19,872 --> 00:17:21,774
Suave, sophisticated.
280
00:17:21,774 --> 00:17:24,911
Harvard educated, Harvard
law school educated.
281
00:17:24,911 --> 00:17:28,581
He was sort of a Pied
Piper of capitalism.
282
00:17:28,581 --> 00:17:32,685
- Catchings had been at Harvard
with Samuel Sachs's son,
283
00:17:32,685 --> 00:17:34,621
and he was very well-known.
284
00:17:34,621 --> 00:17:37,124
He wrote several
books on economics
285
00:17:37,124 --> 00:17:39,392
that were very highly regarded.
286
00:17:39,392 --> 00:17:43,596
And Samuel Sachs wanted to
be part of the elite banks.
287
00:17:43,596 --> 00:17:46,065
He felt that Waddill Catchings
288
00:17:46,065 --> 00:17:49,001
could move Goldman Sachs
into the establishment.
289
00:17:56,376 --> 00:17:57,310
- Waddill
Catchings's plan
290
00:17:57,310 --> 00:17:58,811
to bring Goldman Sachs back
291
00:18:00,180 --> 00:18:02,549
is to take an aggressive
investment approach.
292
00:18:03,750 --> 00:18:04,551
- Profits.
293
00:18:05,818 --> 00:18:08,054
That's all investors
want, right?
294
00:18:09,021 --> 00:18:12,559
Well, not just any profits.
295
00:18:12,559 --> 00:18:14,794
Huge profits.
296
00:18:14,794 --> 00:18:16,062
- So what are you proposing?
297
00:18:16,062 --> 00:18:18,165
- Well, an investment trust.
298
00:18:20,567 --> 00:18:21,401
But one
299
00:18:24,237 --> 00:18:27,807
unlike Wall Street
has ever seen, right?
300
00:18:28,875 --> 00:18:33,313
Bigger, more aggressive,
more profitable.
301
00:18:35,582 --> 00:18:37,684
The market appetite is there,
302
00:18:37,684 --> 00:18:42,689
but no other bank has had
the guts to go really big.
303
00:18:45,892 --> 00:18:49,362
- And I'm assuming this big
trust requires a big investment.
304
00:18:51,030 --> 00:18:51,864
- 100 million.
305
00:18:53,700 --> 00:18:55,235
- That is a lot of money.
306
00:18:55,235 --> 00:18:57,604
- It's nothing compared
to how much we'll make.
307
00:19:01,140 --> 00:19:03,243
- Sachs is skeptical,
308
00:19:03,243 --> 00:19:05,812
but he's willing to give
Catchings's plan a chance,
309
00:19:07,214 --> 00:19:10,383
hoping it will bring Goldman
Sachs back to being one
310
00:19:10,383 --> 00:19:13,853
of Wall Street's most
successful investment banks.
311
00:19:18,358 --> 00:19:20,360
- An investment trust is
essentially a precursor
312
00:19:20,360 --> 00:19:22,362
of the mutual fund.
313
00:19:22,362 --> 00:19:25,265
You would buy the stock
of this investment trust,
314
00:19:25,265 --> 00:19:28,235
and then they would take
that money and invest it.
315
00:19:28,235 --> 00:19:29,769
If the investments work out,
316
00:19:29,769 --> 00:19:33,606
the price of the investment
trust stock would go up.
317
00:19:33,606 --> 00:19:36,175
- The fund would
give Catchings a massive pool
318
00:19:36,175 --> 00:19:38,378
of cash to pursue profits
319
00:19:39,546 --> 00:19:42,449
wherever he sees them.
320
00:19:42,449 --> 00:19:43,783
He invests aggressively
321
00:19:45,418 --> 00:19:48,120
in everything from
heavy industry, like
steel and railroads,
322
00:19:50,523 --> 00:19:54,927
to cutting edge technologies,
like telephone, radio,
323
00:19:55,895 --> 00:19:57,430
and the automobile.
324
00:19:59,499 --> 00:20:02,101
With the Federal Reserve
keeping interest rates low,
325
00:20:03,202 --> 00:20:04,637
investors have been pumping
326
00:20:04,637 --> 00:20:06,839
cheap, borrowed
money into stocks.
327
00:20:08,541 --> 00:20:11,711
- In those days you could
buy stock only 10% margin.
328
00:20:11,711 --> 00:20:12,879
In other words,
329
00:20:12,879 --> 00:20:15,214
you could buy $100
stock by putting up $10.
330
00:20:16,816 --> 00:20:18,685
- Once
it hits the market,
331
00:20:18,685 --> 00:20:21,254
Waddill Catchings's
investment trust,
332
00:20:21,254 --> 00:20:26,025
dubbed the Goldman Sachs
Trading Corporation, skyrockets.
333
00:20:27,460 --> 00:20:31,531
- The Goldman Sachs Trading
Corporation sold huge amounts
334
00:20:31,531 --> 00:20:35,435
of its stock, both in the
United States and overseas.
335
00:20:35,435 --> 00:20:38,671
It grew massively.
336
00:20:38,671 --> 00:20:40,873
- With a
sizeable ownership stake
337
00:20:40,873 --> 00:20:42,775
and commissions on every sale,
338
00:20:44,277 --> 00:20:46,145
Waddill Catchings has delivered,
339
00:20:47,380 --> 00:20:50,049
restoring Goldman
Sachs's good name
340
00:20:50,049 --> 00:20:53,185
and earning the bank millions
of dollars in profits.
341
00:20:54,687 --> 00:20:58,658
Now with Goldman Sachs back
among the Wall Street elite,
342
00:21:00,126 --> 00:21:02,529
Catchings is looking to
make an even bigger move.
343
00:21:09,068 --> 00:21:11,304
- And I think Friday would
be a good day for that.
344
00:21:11,304 --> 00:21:12,505
- I think that's good.
345
00:21:12,505 --> 00:21:14,374
- All right.
- Oh, great.
346
00:21:14,374 --> 00:21:15,608
Thank you.
347
00:21:15,608 --> 00:21:16,443
- Oh, wait a moment.
348
00:21:16,443 --> 00:21:17,910
I'll get that.
349
00:21:17,910 --> 00:21:19,846
- No, there's no need to
hold on to silly traditions.
350
00:21:19,846 --> 00:21:21,348
- Oh, well it's not tradition.
351
00:21:21,348 --> 00:21:22,582
It's responsibility.
352
00:21:22,582 --> 00:21:26,218
When the partners go
out, the senior pays.
353
00:21:27,387 --> 00:21:30,122
- Well, I think I've
proven the advantages
354
00:21:30,122 --> 00:21:31,924
of forging a new path.
355
00:21:34,293 --> 00:21:37,630
But as far as the
fund is concerned,
356
00:21:37,630 --> 00:21:39,932
there is something
there to discuss.
357
00:21:39,932 --> 00:21:43,536
- So this is a
business meeting, then?
358
00:21:43,536 --> 00:21:45,705
- No, just two friends talking.
359
00:21:47,273 --> 00:21:49,809
We can be honest with
each other, can't we?
360
00:21:51,344 --> 00:21:52,144
- Yes.
361
00:21:54,747 --> 00:21:58,485
- Honestly, given the
amount of capital I've made
362
00:21:58,485 --> 00:21:59,652
for the firm,
363
00:22:00,953 --> 00:22:04,056
I feel I'm overdue a
increase in shares.
364
00:22:06,493 --> 00:22:08,861
Say 5%?
365
00:22:13,165 --> 00:22:14,934
- I'm sure it's
just a coincidence
366
00:22:14,934 --> 00:22:16,469
that that's the exact
amount you'd need
367
00:22:16,469 --> 00:22:18,538
to gain controlling
interest from me?
368
00:22:18,538 --> 00:22:19,539
- No, no, no.
369
00:22:20,740 --> 00:22:22,141
I'm not trying to be greedy.
370
00:22:23,309 --> 00:22:24,711
I'm not trying to
take your title.
371
00:22:27,414 --> 00:22:29,449
Simply asking for my due.
372
00:22:34,153 --> 00:22:35,054
- Sir.
373
00:22:35,054 --> 00:22:36,623
- Thank you.
374
00:22:36,623 --> 00:22:38,024
My apologies, Samuel.
375
00:22:38,024 --> 00:22:39,225
I gotta take this.
376
00:22:39,225 --> 00:22:40,059
- Okay.
377
00:22:42,294 --> 00:22:45,798
- Waddill Catchings thought
he could do no wrong.
378
00:22:45,798 --> 00:22:48,367
He saw himself as a savior.
379
00:22:49,936 --> 00:22:54,641
As a result, he felt he could
gain control of Goldman Sachs.
380
00:23:01,280 --> 00:23:04,817
- Knowing he can't
afford to lose Catchings,
381
00:23:04,817 --> 00:23:06,786
Sachs agrees to the deal.
382
00:23:09,288 --> 00:23:11,157
With his power consolidated,
383
00:23:11,157 --> 00:23:13,993
Catchings doubles down,
384
00:23:13,993 --> 00:23:16,095
moving half of
the firm's capital
385
00:23:16,095 --> 00:23:18,498
into a stock market
investment trust.
386
00:23:20,099 --> 00:23:21,834
It's a risky move
387
00:23:21,834 --> 00:23:25,438
that could be devastating if
the market turns downward.
388
00:23:26,606 --> 00:23:28,741
But stock prices
continue to soar.
389
00:23:30,109 --> 00:23:33,546
And the profits for Goldman
Sachs keep rolling in.
390
00:23:35,648 --> 00:23:37,684
With the market
reaching new heights,
391
00:23:38,818 --> 00:23:41,253
there appears to
be no end in sight.
392
00:23:48,728 --> 00:23:51,130
With most of the nation
now blindly swept up
393
00:23:51,130 --> 00:23:52,632
in the market frenzy,
394
00:23:55,267 --> 00:23:58,237
one Wall Street banker decides
395
00:23:58,237 --> 00:24:01,140
to take matters
into his own hands.
396
00:24:01,140 --> 00:24:01,974
- William,
397
00:24:04,644 --> 00:24:06,145
I need you to take a letter.
398
00:24:06,145 --> 00:24:07,847
- Charles
Merrill founded his firm
399
00:24:07,847 --> 00:24:09,882
on a commitment to honesty
400
00:24:11,117 --> 00:24:14,086
and feels responsible
to the small investors
401
00:24:14,086 --> 00:24:16,088
who have entrusted
him with their money.
402
00:24:17,624 --> 00:24:19,458
- Dear valued
Merrill Lynch client,
403
00:24:21,093 --> 00:24:22,895
now is the time to
get out of debt.
404
00:24:26,265 --> 00:24:28,200
We advise in no uncertain terms
405
00:24:29,401 --> 00:24:31,370
to take advantage of
the present high prices
406
00:24:31,370 --> 00:24:34,674
and put your financial
house in order.
407
00:24:36,108 --> 00:24:38,044
- Without his partner
Edmund Lynch's knowledge,
408
00:24:38,044 --> 00:24:41,514
Merrill dictates a letter
to the firm's clients
409
00:24:41,514 --> 00:24:43,750
with a clear message.
410
00:24:43,750 --> 00:24:45,017
Get out of the market.
411
00:24:46,185 --> 00:24:48,220
- Charlie Merrill saw
the market going up
412
00:24:48,220 --> 00:24:50,757
and a lotta people buying
on margin, excessive margin,
413
00:24:50,757 --> 00:24:52,058
putting themselves into debt.
414
00:24:52,058 --> 00:24:53,793
So that was a deep
concern of his,
415
00:24:53,793 --> 00:24:55,762
knowing that, if the
market came down,
416
00:24:55,762 --> 00:24:57,496
what effect was that gonna have?
417
00:24:57,496 --> 00:25:00,099
And the cascading
effect of margin calls
418
00:25:00,099 --> 00:25:02,234
that created further
pressure on the market.
419
00:25:03,102 --> 00:25:03,936
- Send that out.
420
00:25:09,876 --> 00:25:12,745
- For years, Merrill
has been raising the alarm
421
00:25:12,745 --> 00:25:15,447
about the stock market's
unsustainable growth.
422
00:25:17,917 --> 00:25:19,852
Frequently clashing with Lynch.
423
00:25:23,790 --> 00:25:26,859
Unlike other successful
Wall Street firms,
424
00:25:26,859 --> 00:25:30,096
Merrill has pushed to invest
in lower-risk businesses,
425
00:25:31,497 --> 00:25:34,567
buying large stakes in chain
stores like Safeway and Kresge,
426
00:25:35,702 --> 00:25:37,469
while working to avoid debt.
427
00:25:39,305 --> 00:25:41,608
But convinced he's
out of options,
428
00:25:41,608 --> 00:25:45,878
Merrill not only sends
the letter to all
the firm's clients.
429
00:25:45,878 --> 00:25:50,249
He also has it published
in "The New York Times."
430
00:26:10,803 --> 00:26:12,138
- Are you insane?
431
00:26:12,138 --> 00:26:14,340
You sent this without
my permission?
432
00:26:14,340 --> 00:26:16,175
to "The New York
Times," no less!
433
00:26:16,175 --> 00:26:18,144
- I'm the only sane
man on Wall Street.
434
00:26:18,144 --> 00:26:19,345
You've seen the numbers.
435
00:26:19,345 --> 00:26:21,480
- What? What numbers?
436
00:26:21,480 --> 00:26:22,581
Safeway's up three.
437
00:26:22,581 --> 00:26:23,415
JCPenney's up 2 1/4.
438
00:26:23,415 --> 00:26:25,584
Kresge's up for.
439
00:26:25,584 --> 00:26:26,886
- You're missing the big picture
440
00:26:26,886 --> 00:26:28,788
just because you
don't want to see it.
441
00:26:30,122 --> 00:26:31,123
The market is unsustainable.
442
00:26:31,123 --> 00:26:32,558
- Enough!
443
00:26:32,558 --> 00:26:34,961
This chicken little nonsense
has to stop, Charles.
444
00:26:34,961 --> 00:26:36,595
You've made your point.
445
00:26:36,595 --> 00:26:39,966
All right? Just accept that
nobody believes it, but you.
446
00:26:43,035 --> 00:26:45,237
- We need to sell what
we have tied up as well.
447
00:26:45,237 --> 00:26:46,072
Now.
- No.
448
00:26:47,206 --> 00:26:48,040
This stops here.
449
00:27:01,988 --> 00:27:03,690
- Despite
the national exposure
450
00:27:03,690 --> 00:27:05,057
in "The New York Times,"
451
00:27:06,592 --> 00:27:09,195
Merrill's advice
is mostly ignored.
452
00:27:11,097 --> 00:27:16,035
By June of 1929, the Dow
Jones Industrial Average
453
00:27:16,035 --> 00:27:19,171
is almost 10 times
as high as it was
454
00:27:19,171 --> 00:27:20,673
at the start of the decade.
455
00:27:22,241 --> 00:27:23,710
- The problem is when you're
caught up in a bubble,
456
00:27:23,710 --> 00:27:25,344
a lotta times you don't
know you're in a bubble.
457
00:27:25,344 --> 00:27:26,713
You know, is this for real?
458
00:27:26,713 --> 00:27:28,180
Is it not for real?
459
00:27:28,180 --> 00:27:32,852
It requires an ability to kind
of step outside the bubble
460
00:27:32,852 --> 00:27:36,188
and look at it with a clarity
that most people don't have.
461
00:27:36,188 --> 00:27:37,857
Charlie Merrill saw
that it was a bubble
462
00:27:37,857 --> 00:27:40,292
because he was selling
stocks to normal people,
463
00:27:40,292 --> 00:27:42,061
to average Americans.
464
00:27:42,061 --> 00:27:44,430
And he realized as it
was rapidly rising,
465
00:27:44,430 --> 00:27:46,198
that they were gonna get hurt
466
00:27:46,198 --> 00:27:47,333
if it dropped.
467
00:27:57,276 --> 00:27:59,912
- William, could you grab
me a cup of coffee, please?
468
00:28:01,547 --> 00:28:05,051
- Believing his
company's future is at stake,
469
00:28:05,051 --> 00:28:06,685
Charles Merrill realizes
470
00:28:07,586 --> 00:28:10,389
the time to act is now.
471
00:28:14,260 --> 00:28:16,062
- Yes. Yorkville 652.
472
00:28:17,463 --> 00:28:19,732
- And sells the
firm's stock market holdings.
473
00:28:21,700 --> 00:28:23,836
- Arthur. Hi, it's Charles.
474
00:28:25,304 --> 00:28:28,908
Yes. I have an issue of a
somewhat pressing nature.
475
00:28:28,908 --> 00:28:31,277
You see, Ed is away
on vacation in France
476
00:28:31,277 --> 00:28:33,012
and there are some
documents we need to sign
477
00:28:33,012 --> 00:28:37,016
that are time sensitive.
478
00:28:37,016 --> 00:28:39,318
I need to invoke the
power of attorney.
479
00:28:42,889 --> 00:28:43,722
Wonderful.
480
00:28:45,391 --> 00:28:46,258
Thank you.
481
00:29:06,345 --> 00:29:08,480
It's Charles Merrill.
482
00:29:08,480 --> 00:29:13,052
- You just do as you
please, don't you?
483
00:29:13,052 --> 00:29:14,620
No matter the consequence.
484
00:29:14,620 --> 00:29:17,089
- So nice to hear
from you, Edmund.
485
00:29:17,089 --> 00:29:20,159
- I wonder if it's because
you're an only child.
486
00:29:22,261 --> 00:29:23,362
- How's St. Tropez?
487
00:29:25,231 --> 00:29:28,700
- It's hard to enjoy it
with your knife in my back.
488
00:29:28,700 --> 00:29:30,669
- My responsibility
is to the solvency
489
00:29:30,669 --> 00:29:32,905
of this firm, not your feelings.
490
00:29:32,905 --> 00:29:34,673
- My feelings?
491
00:29:34,673 --> 00:29:36,475
We're partners, Charles.
492
00:29:36,475 --> 00:29:37,476
- You will thank me.
493
00:29:38,644 --> 00:29:40,146
But if it upset you so much,
494
00:29:40,146 --> 00:29:42,681
perhaps we should talk about
severing the partnership.
495
00:29:42,681 --> 00:29:43,950
- Are you threatening me?
496
00:29:44,851 --> 00:29:46,252
- It's a simple question.
497
00:29:47,119 --> 00:29:48,087
- Please, God.
498
00:29:49,255 --> 00:29:52,024
Nothing is ever simple
with you, Charles.
499
00:29:52,024 --> 00:29:53,025
- Let's sleep on it.
500
00:29:54,460 --> 00:29:57,463
If you need me, you obviously
know where to find me.
501
00:29:57,463 --> 00:29:58,297
At work.
502
00:30:10,009 --> 00:30:12,444
- Charles
Merrill is defiant
503
00:30:12,444 --> 00:30:14,613
and confident he'll
be proven right.
504
00:30:16,215 --> 00:30:19,251
But as the summer of 1929 ends,
505
00:30:19,251 --> 00:30:21,720
the stock market
continues to soar.
506
00:30:25,892 --> 00:30:29,828
On September 3rd, the Dow
Jones Industrial Average
507
00:30:29,828 --> 00:30:33,232
swells to an
all-time high of 371.
508
00:30:34,733 --> 00:30:39,571
Now, people are wondering
not if it will hit 400,
509
00:30:40,606 --> 00:30:41,407
but when.
510
00:30:42,808 --> 00:30:43,775
- There was this feeling,
511
00:30:43,775 --> 00:30:45,511
which are sometimes referred to
512
00:30:45,511 --> 00:30:47,846
as the most dangerous
words in investment,
513
00:30:47,846 --> 00:30:49,215
is this time it's different.
514
00:30:50,116 --> 00:30:51,617
- In the world of Wall Street,
515
00:30:51,617 --> 00:30:54,520
everyone thinks that they have
it right this time around.
516
00:30:54,520 --> 00:30:56,155
This is human psychology.
517
00:30:56,155 --> 00:30:59,125
So it's not that the financial
markets are gonna behave
518
00:30:59,125 --> 00:31:01,327
exactly as they
behaved in the past,
519
00:31:01,327 --> 00:31:03,395
it's that the human
reaction to them
520
00:31:03,395 --> 00:31:05,932
would be the same as
they were in the past.
521
00:31:05,932 --> 00:31:07,433
That's how bubbles form.
522
00:31:07,433 --> 00:31:09,768
And that's exactly
how bubbles pop.
523
00:31:21,113 --> 00:31:22,748
- How's business, Pat?
524
00:31:22,748 --> 00:31:24,883
- Booming as always, sir.
525
00:31:24,883 --> 00:31:26,718
But I don't need to tell you.
526
00:31:26,718 --> 00:31:27,553
- No, sir.
527
00:31:28,820 --> 00:31:31,991
- But if you're
looking for a tip,
528
00:31:31,991 --> 00:31:34,126
what I've been hearing is oil.
529
00:31:36,828 --> 00:31:37,663
- Oil?
530
00:31:39,031 --> 00:31:41,167
- Anything in the
sector is undervalued.
531
00:31:41,167 --> 00:31:43,502
Standard, Gulf, Sinclair.
532
00:31:43,502 --> 00:31:45,504
I mean, take your
pick and get rich.
533
00:31:47,773 --> 00:31:50,442
- Since
returning from Hollywood,
534
00:31:50,442 --> 00:31:53,145
Joe Kennedy has been
back on Wall Street,
535
00:31:53,145 --> 00:31:54,413
getting even richer
536
00:31:55,847 --> 00:31:58,350
by investing the millions
he made in Hollywood.
537
00:31:59,818 --> 00:32:03,755
But something tells him the
party could soon be over.
538
00:32:03,755 --> 00:32:04,790
- Thanks for the tip.
539
00:32:06,092 --> 00:32:07,793
Keep the change.
540
00:32:07,793 --> 00:32:09,195
- Thanks.
541
00:32:09,195 --> 00:32:10,329
- Promise me one thing.
542
00:32:12,464 --> 00:32:14,033
Don't invest it.
543
00:32:14,033 --> 00:32:15,001
Not even in oil.
544
00:32:16,235 --> 00:32:17,636
Save that bill for a rainy day.
545
00:32:19,071 --> 00:32:21,573
- Kennedy went to his
office and said, get me out.
546
00:32:21,573 --> 00:32:23,675
When the shoe shine boys
are giving stock tips,
547
00:32:23,675 --> 00:32:25,411
it's time to get out.
548
00:32:25,411 --> 00:32:27,646
The market is no
longer rational.
549
00:32:32,084 --> 00:32:34,953
- As September
bleeds into October,
550
00:32:34,953 --> 00:32:37,789
the general public
continues to invest
551
00:32:37,789 --> 00:32:39,758
in the market with
borrowed money,
552
00:32:41,127 --> 00:32:44,596
totalling over $200 billion
invested for the year.
553
00:32:46,432 --> 00:32:49,368
But as the Dow Jones
begins a downturn,
554
00:32:49,368 --> 00:32:52,138
signs of stress begin to show.
555
00:32:53,305 --> 00:32:55,641
- Now it's really a
game of musical chairs.
556
00:32:55,641 --> 00:32:58,744
And, at some point,
the music's gonna stop.
557
00:32:58,744 --> 00:33:01,413
But if you've got a
chair, you're fine.
558
00:33:01,413 --> 00:33:02,348
Somebody's gonna lose.
559
00:33:02,348 --> 00:33:03,782
You just hope it's not you.
560
00:33:03,782 --> 00:33:05,251
You just hope, you know,
561
00:33:05,251 --> 00:33:08,087
it doesn't stop while you're
in a position of vulnerability.
562
00:33:09,488 --> 00:33:13,792
- On October 21st,
as the selloff continues,
563
00:33:13,792 --> 00:33:15,761
President Hoover sends a message
564
00:33:15,761 --> 00:33:18,564
to the house of Morgan,
expressing his concern.
565
00:33:19,598 --> 00:33:21,767
But by now, it's too late.
566
00:33:26,338 --> 00:33:31,009
On October 23rd,
Westinghouse drops 35 points.
567
00:33:31,877 --> 00:33:34,313
General Electric, 20.
568
00:33:34,313 --> 00:33:37,749
And RCA falls almost 15%.
569
00:33:38,884 --> 00:33:42,421
Down over 40% from
its 1929 high.
570
00:33:43,922 --> 00:33:45,724
- And from that point on,
the market kept going down.
571
00:33:45,724 --> 00:33:48,827
It was a controlled riot
going on on the floor.
572
00:33:51,897 --> 00:33:54,833
- Some on Wall Street have
prepared for the worst,
573
00:33:57,803 --> 00:33:59,705
protecting themselves
against panic.
574
00:34:02,674 --> 00:34:06,845
While others have left
themselves completely exposed.
575
00:34:11,583 --> 00:34:14,886
On Thursday, October 24th,
576
00:34:14,886 --> 00:34:16,988
only moments after
the opening bell,
577
00:34:18,590 --> 00:34:19,425
it happens.
578
00:34:21,193 --> 00:34:23,562
- The market has lost connection
579
00:34:23,562 --> 00:34:25,697
with the underlying economy.
580
00:34:25,697 --> 00:34:28,066
But Wall Street simply
wasn't noticing that
581
00:34:28,066 --> 00:34:29,668
and they go it was
a classic bubble.
582
00:34:29,668 --> 00:34:31,870
They were only
talking to each other.
583
00:34:31,870 --> 00:34:33,772
And so, like all
bubbles, it popped.
584
00:34:34,940 --> 00:34:36,742
- Within two hours,
585
00:34:36,742 --> 00:34:41,113
almost $10 billion in
market capital disappears
586
00:34:41,113 --> 00:34:42,080
into thin air.
587
00:34:43,449 --> 00:34:47,186
The modern day equivalent
of $152 billion.
588
00:34:50,055 --> 00:34:52,057
- Once the prices start falling,
589
00:34:52,057 --> 00:34:52,924
then people say, oh boy,
590
00:34:52,924 --> 00:34:54,160
I better sell it now
591
00:34:54,160 --> 00:34:55,661
because if I wait two weeks,
592
00:34:55,661 --> 00:34:56,995
it's only gonna be worth
half of what it is today.
593
00:34:56,995 --> 00:34:58,664
And the more people
then who wanna sell,
594
00:34:58,664 --> 00:35:00,466
the more the prices fall.
595
00:35:02,701 --> 00:35:05,671
There's a herd behavior,
a collective behavior,
596
00:35:05,671 --> 00:35:07,506
and people take cues
from other folks.
597
00:35:08,907 --> 00:35:11,109
- Nothing
can stop the momentum.
598
00:35:12,478 --> 00:35:15,281
As cries of bankrupt
traders fill the floor,
599
00:35:16,448 --> 00:35:18,584
complete panic has taken hold.
600
00:35:21,420 --> 00:35:25,557
And Wall Street is desperately
looking for a way out.
601
00:35:36,568 --> 00:35:38,470
Word of crash makes its way
602
00:35:38,470 --> 00:35:40,406
to Jack Morgan's
Scottish estate.
603
00:35:42,040 --> 00:35:43,074
- What is it?
604
00:35:47,313 --> 00:35:49,915
- Now, just
as J.P. Morgan did
605
00:35:49,915 --> 00:35:51,550
over 20 years before,
606
00:35:53,319 --> 00:35:56,555
it's up to Jack and
the house of Morgan
607
00:35:56,555 --> 00:35:59,725
to save the country from
complete financial ruin.
608
00:36:10,936 --> 00:36:13,772
New York Stock Exchange
president Richard Whitney
609
00:36:15,307 --> 00:36:17,108
is called to the Morgan offices
610
00:36:19,878 --> 00:36:22,047
by Jack Morgan's
second in command,
611
00:36:23,349 --> 00:36:24,250
Thomas Lamont.
612
00:36:25,417 --> 00:36:28,287
- Thomas Lamont
was Jack Morgan's
613
00:36:28,287 --> 00:36:30,222
closest business associate,
614
00:36:30,222 --> 00:36:33,191
the person really set
to take over from him.
615
00:36:33,191 --> 00:36:36,027
He's the person people look
to in any time of crisis,
616
00:36:36,027 --> 00:36:38,864
particularly the
October crash of 1929.
617
00:36:40,732 --> 00:36:42,701
- I cabled Mr. Morgan.
618
00:36:42,701 --> 00:36:44,536
He's closely following
the situation.
619
00:36:45,404 --> 00:36:46,938
- Well, I should hope so.
620
00:36:54,179 --> 00:36:56,114
- Gentlemen, please.
621
00:37:01,853 --> 00:37:03,121
- Gentlemen. Welcome.
622
00:37:04,189 --> 00:37:06,758
Please make yourselves
comfortable.
623
00:37:06,758 --> 00:37:09,361
I appreciate you coming
in on such short notice.
624
00:37:09,361 --> 00:37:11,196
- Lamont's
plan is simple.
625
00:37:12,398 --> 00:37:16,201
Just as J.P. Morgan did
to stop the last crash,
626
00:37:16,201 --> 00:37:20,105
he will pump as much money as
he can back into the market.
627
00:37:21,139 --> 00:37:23,975
But first, he has to raise it.
628
00:37:24,876 --> 00:37:26,211
- Given the market's turbulence,
629
00:37:26,211 --> 00:37:29,014
I think we can all agree
that action is required.
630
00:37:31,517 --> 00:37:32,984
With collective action,
631
00:37:32,984 --> 00:37:35,921
we can regain control of
this unfortunate situation.
632
00:37:37,756 --> 00:37:39,691
- When the stock market crashed,
633
00:37:39,691 --> 00:37:42,461
most of the leading figures
in Wall Street thought
634
00:37:42,461 --> 00:37:45,397
this was a replay of what
they had seen before.
635
00:37:45,397 --> 00:37:46,932
A market downturn.
636
00:37:46,932 --> 00:37:49,935
And what did they learn to
do from the Morgan family
637
00:37:49,935 --> 00:37:51,303
in these prior downturns?
638
00:37:51,303 --> 00:37:54,072
They learned to infuse
the market with cash.
639
00:37:54,072 --> 00:37:58,109
So Thomas Lamont was chosen
as a consortium leader
640
00:37:58,109 --> 00:38:02,080
to raise money and try to
prop up the stock market.
641
00:38:04,683 --> 00:38:07,085
- The bankers
Lamont meets with
642
00:38:07,085 --> 00:38:11,089
collectively represent $91
billion in today's money.
643
00:38:12,458 --> 00:38:16,428
And they could be Wall
Street's last and best hope.
644
00:38:18,797 --> 00:38:22,133
Lamont raises the modern
day equivalent of $3 billion
645
00:38:24,570 --> 00:38:26,438
and hands it over
to Richard Whitney
646
00:38:27,373 --> 00:38:28,774
with one instruction.
647
00:38:30,609 --> 00:38:31,443
- Buy!
648
00:38:32,844 --> 00:38:36,247
- Richard Whitney flamboyantly
goes onto the market floor
649
00:38:36,247 --> 00:38:38,917
and puts money above
price, above market price
650
00:38:38,917 --> 00:38:40,085
on U.S. Steel.
651
00:38:43,589 --> 00:38:46,792
- It was supposed to
signal to everyone
652
00:38:46,792 --> 00:38:50,529
that Wall Street's
leaders were not worried.
653
00:38:50,529 --> 00:38:53,098
There was nothing
to be afraid of.
654
00:38:53,098 --> 00:38:54,433
You should stop selling.
655
00:38:55,867 --> 00:38:58,236
- Offering
$205 per share,
656
00:38:59,405 --> 00:39:02,408
Whitney buys 20,000
shares of U.S. Steel.
657
00:39:03,975 --> 00:39:05,477
- And then he went
to other posts
658
00:39:05,477 --> 00:39:09,815
and bought other big
purchases at higher prices.
659
00:39:09,815 --> 00:39:11,550
- His hope is that
by doing that,
660
00:39:11,550 --> 00:39:13,652
he'll create an
inflationary spiral
661
00:39:13,652 --> 00:39:17,088
to counteract the
deflationary black hole
662
00:39:17,088 --> 00:39:19,725
that the market has gone into.
663
00:39:19,725 --> 00:39:21,259
- At
the closing bell,
664
00:39:21,259 --> 00:39:24,029
with other traders
following his lead,
665
00:39:24,029 --> 00:39:28,166
it appears that Whitney's
mission is a success.
666
00:39:28,166 --> 00:39:29,635
- The market steadied
667
00:39:29,635 --> 00:39:31,637
and actually some of the
big stocks actually ended up
668
00:39:31,637 --> 00:39:35,607
up on the day.
669
00:39:45,951 --> 00:39:49,955
- Well, JP Morgan couldn't
have done better himself.
670
00:39:51,790 --> 00:39:55,026
- Richard Whitney, he
was regarded as a hero.
671
00:39:55,026 --> 00:39:56,728
He was the face of Wall Street.
672
00:39:56,728 --> 00:39:59,965
He was the probably the most
famous broker on Wall Street
673
00:39:59,965 --> 00:40:01,700
at that time.
674
00:40:01,700 --> 00:40:03,602
- Richard
Whitney's big play
675
00:40:03,602 --> 00:40:05,904
has managed to stave
off a disaster.
676
00:40:07,105 --> 00:40:11,810
Now, Thomas Lamont has
to hope it was enough.
677
00:40:16,147 --> 00:40:17,616
In the immediate aftermath,
678
00:40:18,950 --> 00:40:21,286
many on Wall Street
believed the massive influx
679
00:40:21,286 --> 00:40:23,589
of capital has worked.
680
00:40:27,158 --> 00:40:29,995
And disaster has been averted.
681
00:40:34,633 --> 00:40:38,269
Richard Whitney and the
bankers are hailed as heroes.
682
00:40:40,371 --> 00:40:41,907
And after the market staggers
683
00:40:41,907 --> 00:40:44,375
through Friday and
Saturday morning trading
684
00:40:44,375 --> 00:40:46,011
without a fresh crisis,
685
00:40:47,913 --> 00:40:51,082
calm descends over Wall Street.
686
00:40:57,422 --> 00:41:00,225
Then, on Monday,
687
00:41:03,795 --> 00:41:05,096
the dam breaks.
688
00:41:08,366 --> 00:41:11,302
With investors across the
country facing margin calls,
689
00:41:13,772 --> 00:41:15,774
a massive selloff begins.
690
00:41:17,175 --> 00:41:20,211
- The challenge
that Lamont faced,
691
00:41:20,211 --> 00:41:23,582
there were so many
non-institutional investors
692
00:41:23,582 --> 00:41:25,150
in the market.
693
00:41:25,150 --> 00:41:27,753
These were ordinary individuals
694
00:41:27,753 --> 00:41:30,488
who didn't follow
the simple mechanisms
695
00:41:30,488 --> 00:41:33,559
that had worked in the
past to restore confidence.
696
00:41:34,760 --> 00:41:37,062
So you had not only
a larger market,
697
00:41:37,062 --> 00:41:38,897
but a more fragmented market.
698
00:41:40,999 --> 00:41:43,468
And when you have a larger,
more fragmented environment,
699
00:41:43,468 --> 00:41:45,771
it's very hard for a few
people to prop it up.
700
00:41:45,771 --> 00:41:47,072
He was preaching to the choir,
701
00:41:47,072 --> 00:41:48,974
but the choir was
not the solution.
702
00:41:51,076 --> 00:41:53,979
- The market closes
down nearly 13%
703
00:41:55,146 --> 00:41:57,783
and many fear it
could keep falling.
704
00:42:19,905 --> 00:42:21,773
- These numbers are
terrifying, Waddill.
705
00:42:21,773 --> 00:42:23,541
- Just a minor adjustment.
706
00:42:23,541 --> 00:42:24,475
That's all.
707
00:42:24,475 --> 00:42:26,344
A little bit of a hiccup.
708
00:42:26,344 --> 00:42:27,545
All right.
709
00:42:27,545 --> 00:42:29,447
- No, no. I need
you to explain this.
710
00:42:29,447 --> 00:42:31,016
American Trust in San Francisco
711
00:42:31,016 --> 00:42:32,417
has stopped paying
out dividends.
712
00:42:32,417 --> 00:42:33,619
The board called.
713
00:42:33,619 --> 00:42:36,254
They're worried others
might follow suit.
714
00:42:36,254 --> 00:42:38,189
And the stock price
on Trading Corp.
715
00:42:38,189 --> 00:42:41,026
You don't need me to tell
you, it is not bouncing back.
716
00:42:42,694 --> 00:42:43,561
- Okay.
717
00:42:49,034 --> 00:42:52,337
We should look into freeing
up some liquidity, right,
718
00:42:52,337 --> 00:42:56,541
to reinvest before the
price jumps back up.
719
00:42:58,009 --> 00:43:02,180
Okay, let's explore a
little more tomorrow.
720
00:43:02,180 --> 00:43:03,048
Tomorrow morning.
721
00:43:04,750 --> 00:43:05,717
Goodnight, Sam.
722
00:43:07,585 --> 00:43:09,187
- With half
the firm's capital tied up
723
00:43:09,187 --> 00:43:11,089
in the investment trust,
724
00:43:12,190 --> 00:43:15,694
Samuel Sachs is
facing the possibility
725
00:43:15,694 --> 00:43:18,997
that the company he's
led for over 20 years
726
00:43:18,997 --> 00:43:21,466
could face complete devastation.
727
00:43:31,109 --> 00:43:34,612
For Waddill Catchings, who
bet everything on the market
728
00:43:34,612 --> 00:43:36,147
continuing to rise,
729
00:43:37,315 --> 00:43:39,985
it now looks like
there's no way out.
730
00:43:42,053 --> 00:43:45,190
- Waddill Catchings
saw no possibility
731
00:43:45,190 --> 00:43:47,225
that the economy would
go in any direction
732
00:43:47,225 --> 00:43:48,426
except straight up.
733
00:43:49,594 --> 00:43:51,930
Goldman Sachs Trading
Corporation was failing.
734
00:43:51,930 --> 00:43:54,132
The price was dropping.
735
00:43:54,132 --> 00:43:55,834
He had no answer for this.
736
00:43:59,304 --> 00:44:01,106
- On
Tuesday, October 28th,
737
00:44:02,507 --> 00:44:04,175
after four days on the brink,
738
00:44:05,977 --> 00:44:08,947
the bottom falls out.
739
00:44:08,947 --> 00:44:11,182
As sell orders pour in,
740
00:44:11,182 --> 00:44:13,318
stock tickers run hours behind,
741
00:44:14,452 --> 00:44:15,987
unable to handle the volume
742
00:44:17,488 --> 00:44:19,825
of a stock market in free fall.
743
00:44:21,192 --> 00:44:25,030
- Tuesday, Black Tuesday,
October 29th, 1929.
744
00:44:25,030 --> 00:44:26,597
There was no stopping it.
745
00:44:27,799 --> 00:44:30,736
Prices just plunged
from the opening.
746
00:44:30,736 --> 00:44:33,071
More and more margin
calls were going out.
747
00:44:33,071 --> 00:44:37,108
By the end of the day, 16
million shares had traded.
748
00:44:39,610 --> 00:44:41,612
And a great many
people had been ruined.
749
00:44:49,187 --> 00:44:51,256
- Convinced
it would never end,
750
00:44:52,523 --> 00:44:55,026
countless people became
rich on Wall Street's
751
00:44:55,026 --> 00:44:57,128
unprecedented 10 year bull run.
752
00:44:58,997 --> 00:45:02,067
But the market bubble
that fueled the frenzy
753
00:45:02,067 --> 00:45:03,201
couldn't protect them
754
00:45:04,302 --> 00:45:06,437
when the world
came crashing down.
755
00:45:21,887 --> 00:45:24,489
- The ordinary investor had
no idea what was coming.
756
00:45:25,423 --> 00:45:26,925
It was just,
757
00:45:26,925 --> 00:45:28,593
the idea is that you put
money in the stock market.
758
00:45:28,593 --> 00:45:30,095
And you know,
759
00:45:30,095 --> 00:45:31,462
you go out and buy baby
some expensive new shoes.
760
00:45:33,598 --> 00:45:35,100
- Though
some claimed the market
761
00:45:35,100 --> 00:45:36,001
would bounce back,
762
00:45:37,335 --> 00:45:41,606
the house of Morgan's attempt
to save it has failed.
763
00:45:44,709 --> 00:45:47,178
Things would only get worse.
764
00:45:50,481 --> 00:45:53,018
- Bankers, lawyers
in New York City
765
00:45:53,018 --> 00:45:55,887
who lived in fancy
Park Avenue apartments
766
00:45:55,887 --> 00:45:57,956
quickly found they had
no source of income
767
00:45:57,956 --> 00:46:00,391
and no way of actually
keeping their families alive.
768
00:46:00,391 --> 00:46:03,929
Quite literally, they
went from office one month
769
00:46:03,929 --> 00:46:05,997
to bread lines the next month.
770
00:46:13,338 --> 00:46:15,807
- As the market
continues to struggle,
771
00:46:17,675 --> 00:46:19,177
Goldman Sachs,
772
00:46:19,177 --> 00:46:21,712
once one of the most
powerful investment banks
773
00:46:21,712 --> 00:46:24,615
on Wall Street, is
hanging by a thread
774
00:46:26,617 --> 00:46:29,855
Shares in the Goldman
Sachs Trading Corporation,
775
00:46:29,855 --> 00:46:33,691
which once cost $326 per share,
776
00:46:33,691 --> 00:46:36,594
fold to just a
dollar and 75 cents.
777
00:46:38,596 --> 00:46:42,300
The fund that helped
restore the bank's good name
778
00:46:42,300 --> 00:46:45,770
would now be forever
associated with its failure.
779
00:46:50,808 --> 00:46:52,810
For Samuel Sachs,
780
00:46:52,810 --> 00:46:57,148
the pain of the financial
loss pales in comparison
781
00:46:57,148 --> 00:46:59,684
to the damage done to
the firm's reputation.
782
00:47:01,652 --> 00:47:05,056
Now, with the bank on
the brink of collapse,
783
00:47:05,056 --> 00:47:08,126
Sachs knows he has
to take action.
784
00:47:29,680 --> 00:47:30,481
- Waddill?
785
00:47:31,449 --> 00:47:32,283
- Samuel!
786
00:47:32,283 --> 00:47:33,518
- The door was open.
787
00:47:33,518 --> 00:47:34,385
- Just a surprise.
788
00:47:34,385 --> 00:47:35,553
- I knocked.
789
00:47:35,553 --> 00:47:36,721
- Well, well-timed.
790
00:47:38,089 --> 00:47:40,358
I was on my way to the
office to see you, actually.
791
00:47:41,692 --> 00:47:42,593
Please come in.
792
00:47:42,593 --> 00:47:43,494
Have a seat.
793
00:47:43,494 --> 00:47:44,829
- I can't stay long.
794
00:47:46,431 --> 00:47:47,265
- Okay.
795
00:47:49,334 --> 00:47:53,838
My trip out West could
not have gone better.
796
00:47:53,838 --> 00:47:56,341
Some truly splendid
opportunities.
797
00:47:56,341 --> 00:48:01,279
Now I know, I know we're in
a bit of a mess right now,
798
00:48:02,147 --> 00:48:05,050
but I thought of everything.
799
00:48:05,050 --> 00:48:05,883
Believe me.
800
00:48:05,883 --> 00:48:06,851
I have no doubt.
801
00:48:06,851 --> 00:48:07,685
See.
802
00:48:09,988 --> 00:48:10,821
Now,
803
00:48:12,723 --> 00:48:16,294
the answer is in
convertible notes.
804
00:48:17,662 --> 00:48:21,666
$50 million, right, in
two-year convertible notes,
805
00:48:21,666 --> 00:48:24,135
just to fund the existing-
- Waddill, stop. Stop.
806
00:48:24,135 --> 00:48:24,970
- Meanwhile-
807
00:48:33,478 --> 00:48:36,647
- We're talking with Floyd
Odlum's Atlas Corporation
808
00:48:36,647 --> 00:48:38,849
about buying Trading
Corp shares outright.
809
00:48:40,085 --> 00:48:42,020
- At a major discount, I assume.
810
00:48:50,495 --> 00:48:53,231
I have this under control.
811
00:48:53,231 --> 00:48:54,832
I have this under control.
812
00:48:54,832 --> 00:48:56,501
Samuel, Samuel.
813
00:48:57,535 --> 00:48:59,304
Trust me-
- It's over, Waddill.
814
00:49:01,639 --> 00:49:03,241
Now we have to protect the firm.
815
00:49:08,079 --> 00:49:08,913
- Sam!
816
00:49:10,781 --> 00:49:11,616
Samuel!
817
00:49:14,919 --> 00:49:17,055
- Samuel Sachs
is forced to liquidate
818
00:49:17,055 --> 00:49:20,458
the shares of the Goldman
Sachs Trading Corporation
819
00:49:20,458 --> 00:49:21,692
to save the firm.
820
00:49:23,261 --> 00:49:26,097
- Waddill Catchings was
not prepared for the crash.
821
00:49:27,532 --> 00:49:30,235
The Goldman Sachs Trading
Corporation was worth close
822
00:49:30,235 --> 00:49:35,240
to $400 million until
1929 took place.
823
00:49:36,641 --> 00:49:40,078
And whatever actions he took
had no impact whatsoever
824
00:49:40,078 --> 00:49:42,980
on the slide of
Goldman Sachs price.
825
00:49:49,654 --> 00:49:51,189
- After the crash,
826
00:49:51,189 --> 00:49:56,194
of the $2.5 billion lost by the
14 leading investment banks,
827
00:49:57,362 --> 00:49:59,797
the Goldman Sachs
Trading Corporation
828
00:49:59,797 --> 00:50:03,201
accounting for over 70%.
829
00:50:03,201 --> 00:50:04,702
- By this point of time,
830
00:50:04,702 --> 00:50:09,207
Samuel Sachs and other members
of the Sachs Goldman family
831
00:50:09,207 --> 00:50:12,143
had lost all confidence in him.
832
00:50:12,143 --> 00:50:14,612
- Rallying the
firm's other partners,
833
00:50:14,612 --> 00:50:16,714
Sachs forces Catchings out,
834
00:50:17,848 --> 00:50:20,985
hoping it's not too late
to start rebuilding.
835
00:50:25,256 --> 00:50:27,225
But in the aftermath
of the crash,
836
00:50:28,293 --> 00:50:29,127
he knows
837
00:50:30,761 --> 00:50:32,963
nothing will ever be the same.
838
00:50:41,806 --> 00:50:44,041
As the nation hits rock bottom,
839
00:50:44,041 --> 00:50:47,278
Wall Street finds itself
in a fight for survival.
840
00:50:48,846 --> 00:50:52,383
- As long as there are sharks
like that out there feeding,
841
00:50:52,383 --> 00:50:54,452
the market isn't going
anywhere but down.
842
00:50:55,986 --> 00:50:58,923
- One where even
the most powerful must answer
843
00:50:58,923 --> 00:51:00,325
to the people.
844
00:51:00,325 --> 00:51:02,460
- Gonna give me one
more chance, Mr. Morgan.
845
00:51:03,361 --> 00:51:05,096
Did you pay income taxes?
846
00:51:06,797 --> 00:51:11,436
- As battle lines
are drawn, some switch sides.
847
00:51:11,436 --> 00:51:13,338
- Anyone who wishes
to challenge that
848
00:51:13,338 --> 00:51:14,772
will feel the full weight
849
00:51:14,772 --> 00:51:18,042
of the United States
government at their doorstep.
850
00:51:18,042 --> 00:51:19,977
- Some fight back.
851
00:51:19,977 --> 00:51:22,413
- And I've misjudged,
Mr. Whitney's character.
852
00:51:24,014 --> 00:51:26,184
- And
others just walk away.
853
00:51:27,652 --> 00:51:29,654
- Charles,
where are you going?
854
00:51:31,756 --> 00:51:32,657
- Goodbye, Edmund.
60317
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