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These are the user uploaded subtitles that are being translated: 1 00:00:03,237 --> 00:00:05,739 - At the end of World War I, 2 00:00:05,739 --> 00:00:07,175 nothing is the same 3 00:00:08,409 --> 00:00:11,812 on Wall Street. 4 00:00:13,214 --> 00:00:16,917 Jack Morgan has finally stepped out of his father's shadow, 5 00:00:20,354 --> 00:00:23,557 while Samuel Sachs has been betrayed. 6 00:00:23,557 --> 00:00:24,792 - I prayed it wouldn't, Henry, 7 00:00:24,792 --> 00:00:26,494 but I always knew this day would come. 8 00:00:27,428 --> 00:00:29,430 - His firm torn apart. 9 00:00:31,399 --> 00:00:34,135 And America's victory overseas 10 00:00:34,135 --> 00:00:36,104 has brought the dawn of a new age. 11 00:00:37,305 --> 00:00:40,074 - Wall Street in the 20s was an American affair 12 00:00:40,074 --> 00:00:43,111 and it involved a lot more people than ever before. 13 00:00:44,878 --> 00:00:48,048 - Now, the world's financial capital, 14 00:00:48,048 --> 00:00:51,185 Wall Street has become the place where anything goes. 15 00:00:52,353 --> 00:00:53,887 - The Roaring Twenties were a time period 16 00:00:53,887 --> 00:00:55,989 where the old rules don't apply anymore. 17 00:00:57,125 --> 00:00:59,527 - The booming market gives rise 18 00:00:59,527 --> 00:01:01,295 to a new breed of investor. 19 00:01:01,295 --> 00:01:03,364 - Joseph P. Kennedy here to see Mr. Morgan. 20 00:01:04,832 --> 00:01:06,767 - Joe Kennedy is willing 21 00:01:06,767 --> 00:01:09,237 to bend the rules to make his name. 22 00:01:09,237 --> 00:01:11,272 - I'll pull every lever I can to defend your company, 23 00:01:11,272 --> 00:01:12,640 but it won't be cheap. 24 00:01:14,542 --> 00:01:17,145 - While Charles Merrill changes the game. 25 00:01:17,145 --> 00:01:18,612 - See, we're a new brokerage, 26 00:01:18,612 --> 00:01:20,013 but we're not a bucket shop. 27 00:01:21,449 --> 00:01:24,252 - By bringing Wall Street to the masses. 28 00:01:25,686 --> 00:01:28,689 It's a bull market unlike any seen before, 29 00:01:30,558 --> 00:01:34,094 but where it's leading is anyone's guess. 30 00:01:35,696 --> 00:01:37,198 - My God. 31 00:02:28,216 --> 00:02:31,084 - Bankrolled by John Hertz, 32 00:02:31,084 --> 00:02:35,155 Joe Kennedy has saved Hertz's Yellow Cab Company 33 00:02:35,155 --> 00:02:37,525 by manipulating the stock price 34 00:02:37,525 --> 00:02:39,560 to scare off a hostile attack. 35 00:02:41,462 --> 00:02:44,598 Proving to Kennedy he has what it takes to move 36 00:02:44,598 --> 00:02:48,302 from outsider to Wall Street player. 37 00:02:50,404 --> 00:02:55,376 And also showing him just how vulnerable Hertz's company is. 38 00:03:05,519 --> 00:03:06,654 - Wall Street 268. 39 00:03:07,688 --> 00:03:09,189 It's Kennedy. 40 00:03:09,189 --> 00:03:12,426 - Now, Yellow Cab is under attack again. 41 00:03:13,927 --> 00:03:16,230 - I don't need any housekeeping. Thank you. 42 00:03:21,469 --> 00:03:24,938 - And it might be coming from the inside. 43 00:03:30,077 --> 00:03:31,579 - John, what a surprise. 44 00:03:47,428 --> 00:03:48,996 - How could you do it? 45 00:03:48,996 --> 00:03:50,364 - John, come on. What's this about? 46 00:03:50,364 --> 00:03:51,899 - I trusted you. 47 00:03:51,899 --> 00:03:54,768 Goddamn it, I paid you to protect me, 48 00:03:54,768 --> 00:03:56,003 to protect my company. 49 00:03:56,003 --> 00:03:57,237 - And I did. 50 00:03:57,237 --> 00:03:59,307 - And now two weeks later, you come for me. 51 00:04:00,941 --> 00:04:04,144 Knowing full well that I can't raise the money 52 00:04:04,144 --> 00:04:05,379 to put a stop to it. 53 00:04:24,998 --> 00:04:27,000 - Let me offer you some friendly advice, 54 00:04:28,702 --> 00:04:31,305 when you barge into someone's office 55 00:04:31,305 --> 00:04:33,073 and accuse them of being a liar, 56 00:04:34,207 --> 00:04:36,209 you better have your facts straight. 57 00:04:38,045 --> 00:04:41,449 A man's reputation is the most valuable thing he owns. 58 00:04:41,449 --> 00:04:42,916 And I don't know about you, 59 00:04:44,084 --> 00:04:46,019 but I'll do whatever I can to protect mine. 60 00:04:46,019 --> 00:04:47,755 And if that means- 61 00:04:56,764 --> 00:04:59,333 - Hertz believes Kennedy has used the knowledge 62 00:04:59,333 --> 00:05:02,002 he gained fighting off the first attack 63 00:05:02,002 --> 00:05:04,638 to stage a bear attack of his own. 64 00:05:06,940 --> 00:05:09,443 Though Kennedy admits nothing, 65 00:05:09,443 --> 00:05:11,144 he continues to get richer 66 00:05:12,713 --> 00:05:15,483 and doesn't mind getting his hands dirty doing it. 67 00:05:16,684 --> 00:05:18,686 - Joe Kennedy was one of the smartest people 68 00:05:18,686 --> 00:05:20,287 who ever operated on Wall Street. 69 00:05:20,287 --> 00:05:23,123 You know, his morals weren't the best, perhaps, 70 00:05:23,123 --> 00:05:24,425 but his brain was. 71 00:05:33,401 --> 00:05:36,370 - But as the Roaring Twenties pick up steam, 72 00:05:36,370 --> 00:05:39,573 most Americans think that anyone can make money 73 00:05:39,573 --> 00:05:42,209 in the market. 74 00:05:47,114 --> 00:05:49,617 Though Prohibition is the law of the land, 75 00:05:51,018 --> 00:05:53,687 the country is in the midst of a non-stop party. 76 00:05:59,660 --> 00:06:01,361 From the jazz clubs of Harlem 77 00:06:02,596 --> 00:06:04,698 to the penthouses of Park Avenue, 78 00:06:05,899 --> 00:06:08,969 it's all being paid for by Wall Street. 79 00:06:10,438 --> 00:06:13,373 New York is seen as the center of the universe 80 00:06:14,708 --> 00:06:18,378 and people across the country want in on the action. 81 00:06:20,581 --> 00:06:24,685 With more and more Americans buying stock than ever before. 82 00:06:24,685 --> 00:06:27,488 - The stock market in the 1920s became a retail market 83 00:06:27,488 --> 00:06:29,590 in a way it had never been before. 84 00:06:29,590 --> 00:06:31,158 When the people heard that their neighbor 85 00:06:31,158 --> 00:06:33,527 had doubled his money in the market. 86 00:06:33,527 --> 00:06:34,495 And then doubled it again, 87 00:06:34,495 --> 00:06:35,663 you started to feel like a fool 88 00:06:35,663 --> 00:06:36,764 if you didn't do it yourself. 89 00:06:38,131 --> 00:06:40,200 - The new investors flooding the market 90 00:06:40,200 --> 00:06:41,635 have one thing in common. 91 00:06:44,605 --> 00:06:46,974 They think the sky's the limit. 92 00:06:52,880 --> 00:06:56,884 And Joe Kennedy has a plan to take advantage of it 93 00:06:58,452 --> 00:07:00,454 by manipulating the market 94 00:07:00,454 --> 00:07:03,624 with something called stock pools. 95 00:07:06,226 --> 00:07:11,231 - So a stock pool is basically a group of traders 96 00:07:12,600 --> 00:07:16,737 getting together to manipulate the price of a security. 97 00:07:18,205 --> 00:07:20,774 What you would do is what was called paint the tape. 98 00:07:20,774 --> 00:07:23,276 - Painting the tape is making a stock trade better 99 00:07:23,276 --> 00:07:24,978 than it actually would otherwise 100 00:07:24,978 --> 00:07:27,881 to entice other investors into the game. 101 00:07:27,881 --> 00:07:29,082 - You'd have a group 102 00:07:29,082 --> 00:07:31,318 and you trade the stock amongst yourselves. 103 00:07:31,318 --> 00:07:32,786 And every time you trade it, 104 00:07:32,786 --> 00:07:35,422 it's at a slightly higher price. 105 00:07:35,422 --> 00:07:37,090 To the outside investor, 106 00:07:37,090 --> 00:07:41,394 it looks like there's a lot of buying going on in this stock 107 00:07:41,394 --> 00:07:42,863 and the price is rising. 108 00:07:42,863 --> 00:07:44,331 And they're gonna be attracted 109 00:07:44,331 --> 00:07:47,501 and start trying to buy the securities. 110 00:07:47,501 --> 00:07:49,537 At which point, you can sell out. 111 00:07:50,938 --> 00:07:53,841 - Kennedy recruits a group of traders, 112 00:07:53,841 --> 00:07:56,710 coordinating the scheme from his suite at the Waldorf. 113 00:07:58,145 --> 00:08:02,215 Targeting stocks they can pump and dump for maximum profit. 114 00:08:04,652 --> 00:08:05,786 In less than a year, 115 00:08:06,987 --> 00:08:10,658 his market manipulations earn Kennedy a fortune. 116 00:08:12,159 --> 00:08:14,461 Leaving the investors who followed his lead 117 00:08:15,529 --> 00:08:18,566 holding the bag. 118 00:08:18,566 --> 00:08:22,002 It's morally suspect, but perfectly legal. 119 00:08:24,171 --> 00:08:26,206 - After Kennedy's initial success, 120 00:08:26,206 --> 00:08:30,077 he told a friend it's easy to make money in this market. 121 00:08:30,077 --> 00:08:31,579 Well, you better get in quick 122 00:08:31,579 --> 00:08:33,446 before they pass a law against it. 123 00:08:34,882 --> 00:08:36,784 - Rejected by Jack Morgan 124 00:08:36,784 --> 00:08:38,652 and the Wall Street establishment, 125 00:08:40,287 --> 00:08:44,592 Joe Kennedy has embraced his outsider status. 126 00:08:44,592 --> 00:08:46,493 - There was a lot of prejudice against the Irish 127 00:08:46,493 --> 00:08:47,928 in those days. 128 00:08:47,928 --> 00:08:50,497 People like Morgan thought they should only with gentlemen 129 00:08:50,497 --> 00:08:52,666 and they didn't regard Kennedy as being one. 130 00:08:54,167 --> 00:08:56,937 - Getting rich by manipulating the market. 131 00:08:59,039 --> 00:09:02,776 Now he's looking to use the same playbook 132 00:09:02,776 --> 00:09:07,180 to make millions more in a rising new industry. 133 00:09:07,180 --> 00:09:08,649 - Wall Street, 268. 134 00:09:08,649 --> 00:09:09,983 - The movies. 135 00:09:17,024 --> 00:09:20,661 He reaches out to Charles Merrill and Edmund Lynch, 136 00:09:20,661 --> 00:09:22,195 who control the American arm 137 00:09:22,195 --> 00:09:24,397 of the French film studio, Pathé. 138 00:09:26,700 --> 00:09:29,670 After buying the struggling studio in 1921, 139 00:09:30,804 --> 00:09:32,640 Merrill and Lynch have turned it around. 140 00:09:34,107 --> 00:09:37,544 And with Merrill's concerns that the market has peaked, 141 00:09:37,544 --> 00:09:39,279 they're looking to cash out. 142 00:09:40,648 --> 00:09:43,050 Merrill knows Kennedy's reputation, 143 00:09:43,050 --> 00:09:44,985 but he's willing to listen 144 00:09:44,985 --> 00:09:47,320 if it gets him the best price. 145 00:09:47,320 --> 00:09:49,890 Kennedy doesn't have that kind of money, 146 00:09:49,890 --> 00:09:53,293 but he won't let a detail like that stand in the way 147 00:09:53,293 --> 00:09:54,728 of closing the deal. 148 00:10:05,839 --> 00:10:07,908 - I remember it like it was yesterday. 149 00:10:07,908 --> 00:10:09,509 It was our first date, 150 00:10:09,509 --> 00:10:13,213 Columbus Theater, Washington Street in the South End. 151 00:10:13,213 --> 00:10:14,147 There you go. 152 00:10:14,147 --> 00:10:15,482 "David Copperfield." 153 00:10:15,482 --> 00:10:16,449 Eight o'clock show. 154 00:10:17,517 --> 00:10:19,286 Rose loved the book. 155 00:10:19,286 --> 00:10:20,654 - It's a classic. 156 00:10:20,654 --> 00:10:24,491 - So there we are, front row, first balcony. 157 00:10:24,491 --> 00:10:28,996 I look over at Rose and she's hypnotized 158 00:10:30,698 --> 00:10:33,901 watching that story unfold on the silver screen, 159 00:10:33,901 --> 00:10:35,168 larger than life. 160 00:10:36,837 --> 00:10:39,740 That was the day I understood the power of motion pictures. 161 00:10:41,241 --> 00:10:42,375 I remember thinking, 162 00:10:43,877 --> 00:10:46,714 think of how happy I could make her feel 163 00:10:46,714 --> 00:10:48,381 if I was making movies. 164 00:10:51,451 --> 00:10:52,385 Thanks to you two, 165 00:10:53,586 --> 00:10:55,422 it looks like I may finally had my chance. 166 00:10:57,390 --> 00:10:58,759 - Thing is, we never meant to get 167 00:10:58,759 --> 00:11:00,861 into the movie business ourselves. 168 00:11:00,861 --> 00:11:04,297 Pathé just sort of fell into our laps after the war. 169 00:11:04,297 --> 00:11:05,398 It was a mess. 170 00:11:05,398 --> 00:11:08,568 But Ed here transformed himself 171 00:11:08,568 --> 00:11:12,372 into a movie exec overnight and turned it around. 172 00:11:12,372 --> 00:11:14,241 - He sure as hell did turn it around. 173 00:11:15,308 --> 00:11:17,210 Quite frankly, I'm wondering 174 00:11:17,210 --> 00:11:19,012 why you're thinking of walking away. 175 00:11:20,213 --> 00:11:22,816 - Well, for the right price. 176 00:11:23,751 --> 00:11:24,584 - Yes. 177 00:11:25,685 --> 00:11:27,520 - About that. 178 00:11:27,520 --> 00:11:30,123 I assume you were willing to negotiate. 179 00:11:30,123 --> 00:11:31,158 - Within reason. 180 00:11:32,125 --> 00:11:32,926 - Good. 181 00:11:34,094 --> 00:11:36,196 I was thinking at half that price, it would be- 182 00:11:36,196 --> 00:11:37,030 - Half? 183 00:11:38,832 --> 00:11:40,133 Well... 184 00:11:40,133 --> 00:11:42,569 - Hold on, listen. 185 00:11:44,972 --> 00:11:47,174 I know you were hoping to flip this to a major studio 186 00:11:47,174 --> 00:11:48,275 and get a Hollywood price. 187 00:11:48,275 --> 00:11:49,076 I do. 188 00:11:50,410 --> 00:11:51,244 But that's not me 189 00:11:52,679 --> 00:11:54,014 and this isn't California. 190 00:11:55,949 --> 00:11:59,552 Now, I'm willing to offer slightly higher than that. 191 00:12:00,954 --> 00:12:04,191 And that's it. 192 00:12:05,658 --> 00:12:09,096 - The three men eventually agree to a deal, 193 00:12:09,096 --> 00:12:11,631 paying Merrill and Lynch $2.9 million 194 00:12:12,866 --> 00:12:15,002 or almost 50 million today. 195 00:12:16,436 --> 00:12:19,907 For Merrill and Lynch, the deal is almost pure profit. 196 00:12:20,974 --> 00:12:23,176 Allowing Charles Merrill the opportunity 197 00:12:23,176 --> 00:12:26,446 to move the firm's capital into lower-risk investments. 198 00:12:28,415 --> 00:12:30,517 But for Joe Kennedy, 199 00:12:30,517 --> 00:12:34,354 this was the first step in his master plan 200 00:12:34,354 --> 00:12:36,423 to become a movie mogul. 201 00:12:39,126 --> 00:12:43,596 Soon, he buys another small New York studio called FBO. 202 00:12:45,265 --> 00:12:48,235 Then snaps up a chain of theaters, 203 00:12:48,235 --> 00:12:50,703 giving his movies a guaranteed platform 204 00:12:51,905 --> 00:12:54,541 and priority over any competition. 205 00:12:55,809 --> 00:12:57,978 It's a revolutionary idea 206 00:12:57,978 --> 00:13:00,413 that will soon become the industry standard. 207 00:13:02,049 --> 00:13:05,518 Then, Kennedy's biggest move brings 208 00:13:05,518 --> 00:13:10,290 this one-time outsider into Wall Street's inner circle. 209 00:13:10,290 --> 00:13:12,192 Partnering with Bobby Lehman, 210 00:13:12,192 --> 00:13:14,727 the new head of Lehman Brothers, 211 00:13:14,727 --> 00:13:18,398 to invest in RCA's groundbreaking sync sound technology, 212 00:13:19,666 --> 00:13:22,802 ushering in the age of the talky. 213 00:13:22,802 --> 00:13:23,837 - Hey! 214 00:13:23,837 --> 00:13:26,073 You old coyote, you. 215 00:13:26,073 --> 00:13:28,441 How long 'til I meet this Cisco Kid? 216 00:13:29,576 --> 00:13:31,378 - Joe Kennedy has transformed 217 00:13:31,378 --> 00:13:33,146 how Hollywood does business, 218 00:13:34,447 --> 00:13:36,449 but just as quickly as he got in, 219 00:13:37,985 --> 00:13:39,519 Kennedy gets out. 220 00:13:40,921 --> 00:13:43,290 Using the same aggressive pump and dump approach 221 00:13:43,290 --> 00:13:45,025 he operated with on Wall Street. 222 00:13:46,726 --> 00:13:50,830 He sells his entire stake for 10 times what he paid. 223 00:13:53,533 --> 00:13:55,468 - Kennedy was not a long-term investor. 224 00:13:55,468 --> 00:13:58,005 He was the classic either momentum 225 00:13:58,005 --> 00:14:02,409 or the short-term profiteer kind of investor. 226 00:14:02,409 --> 00:14:04,144 He made his money. 227 00:14:04,144 --> 00:14:07,948 He cashed out and he put his money elsewhere. 228 00:14:10,050 --> 00:14:13,186 - Now, with millions more in the bank 229 00:14:13,186 --> 00:14:15,222 and nationwide fame, 230 00:14:15,222 --> 00:14:17,790 Joe Kennedy is looking to make an even bigger move 231 00:14:19,192 --> 00:14:20,627 back to Wall Street. 232 00:14:25,832 --> 00:14:28,101 While Joe Kennedy was in Hollywood, 233 00:14:28,101 --> 00:14:30,938 money has continued to pour into the stock market. 234 00:14:32,272 --> 00:14:34,141 But while most of Wall Street's banks have been reaping 235 00:14:34,141 --> 00:14:39,146 the rewards, at Goldman Sachs, they're losing ground. 236 00:14:41,681 --> 00:14:44,717 In the decade since Henry Goldman was forced to resign, 237 00:14:46,319 --> 00:14:48,421 managing partner Samuel Sachs 238 00:14:48,421 --> 00:14:50,790 has struggled to duplicate Goldman's vision 239 00:14:52,926 --> 00:14:55,095 and lead the firm back to prominence. 240 00:14:57,998 --> 00:15:01,401 Now, he is desperate to turn things around. 241 00:15:03,036 --> 00:15:04,771 - Samuel Sachs had to figure out 242 00:15:04,771 --> 00:15:09,776 how to regain its position in American financial circles. 243 00:15:11,144 --> 00:15:14,982 Henry Goldman had essentially deep sixed Goldman Sachs 244 00:15:14,982 --> 00:15:17,084 with his support of Germany. 245 00:15:17,084 --> 00:15:19,953 And without Henry Goldman being there 246 00:15:19,953 --> 00:15:22,222 to direct its operations, 247 00:15:22,222 --> 00:15:25,592 the company had to look for a new person 248 00:15:25,592 --> 00:15:27,294 to take his position. 249 00:15:34,701 --> 00:15:37,937 - Sachs is gambling on a brash newcomer 250 00:15:37,937 --> 00:15:40,140 to turn the tide. 251 00:15:40,140 --> 00:15:43,476 His name is Waddill Catchings. 252 00:15:44,911 --> 00:15:45,845 - Here's a problem. 253 00:15:47,047 --> 00:15:50,350 Too many deep thinking, hand-wringing economists 254 00:15:50,350 --> 00:15:53,420 with their long-term charts on controlling our future. 255 00:15:53,420 --> 00:15:55,522 It's like I say in my book. 256 00:15:55,522 --> 00:15:57,757 Oh, have you read "The Road to Plenty"? 257 00:15:57,757 --> 00:15:59,659 - Arthur gave me his copy yesterday. 258 00:15:59,659 --> 00:16:01,194 - Oh, good. 259 00:16:01,194 --> 00:16:03,763 As you soon will read then, 260 00:16:03,763 --> 00:16:05,765 I believe if business is to keep on zooming, 261 00:16:05,765 --> 00:16:07,734 production must be kept at a high speed. 262 00:16:07,734 --> 00:16:09,302 Whatever the circumstances. 263 00:16:10,637 --> 00:16:13,873 - Well, that's certainly an optimistic outlook. 264 00:16:19,646 --> 00:16:23,683 - I prefer realistic. 265 00:16:23,683 --> 00:16:28,188 When I run the numbers, I see a limitless future. 266 00:16:30,723 --> 00:16:33,260 But only if you in the game. 267 00:16:34,661 --> 00:16:36,929 - Years into the massive bull run, 268 00:16:38,098 --> 00:16:40,133 Catchings believes the best is yet to come. 269 00:16:41,668 --> 00:16:44,071 The way to bring Goldman Sachs back is 270 00:16:44,071 --> 00:16:46,339 to go all in on the stock market. 271 00:16:48,608 --> 00:16:52,212 - Well, you've intrigued me enough 272 00:16:53,646 --> 00:16:56,183 to want to see exactly where those numbers can take us. 273 00:16:58,218 --> 00:16:59,286 - Well, that's great. 274 00:17:02,489 --> 00:17:04,091 - For Samuel Sachs, 275 00:17:04,091 --> 00:17:06,626 the move is a daring break with tradition. 276 00:17:08,795 --> 00:17:12,265 Catchings is the first partner who is not a family member 277 00:17:13,500 --> 00:17:14,801 and isn't Jewish. 278 00:17:16,336 --> 00:17:19,872 - Waddill Catchings was a Southern gentlemen. 279 00:17:19,872 --> 00:17:21,774 Suave, sophisticated. 280 00:17:21,774 --> 00:17:24,911 Harvard educated, Harvard law school educated. 281 00:17:24,911 --> 00:17:28,581 He was sort of a Pied Piper of capitalism. 282 00:17:28,581 --> 00:17:32,685 - Catchings had been at Harvard with Samuel Sachs's son, 283 00:17:32,685 --> 00:17:34,621 and he was very well-known. 284 00:17:34,621 --> 00:17:37,124 He wrote several books on economics 285 00:17:37,124 --> 00:17:39,392 that were very highly regarded. 286 00:17:39,392 --> 00:17:43,596 And Samuel Sachs wanted to be part of the elite banks. 287 00:17:43,596 --> 00:17:46,065 He felt that Waddill Catchings 288 00:17:46,065 --> 00:17:49,001 could move Goldman Sachs into the establishment. 289 00:17:56,376 --> 00:17:57,310 - Waddill Catchings's plan 290 00:17:57,310 --> 00:17:58,811 to bring Goldman Sachs back 291 00:18:00,180 --> 00:18:02,549 is to take an aggressive investment approach. 292 00:18:03,750 --> 00:18:04,551 - Profits. 293 00:18:05,818 --> 00:18:08,054 That's all investors want, right? 294 00:18:09,021 --> 00:18:12,559 Well, not just any profits. 295 00:18:12,559 --> 00:18:14,794 Huge profits. 296 00:18:14,794 --> 00:18:16,062 - So what are you proposing? 297 00:18:16,062 --> 00:18:18,165 - Well, an investment trust. 298 00:18:20,567 --> 00:18:21,401 But one 299 00:18:24,237 --> 00:18:27,807 unlike Wall Street has ever seen, right? 300 00:18:28,875 --> 00:18:33,313 Bigger, more aggressive, more profitable. 301 00:18:35,582 --> 00:18:37,684 The market appetite is there, 302 00:18:37,684 --> 00:18:42,689 but no other bank has had the guts to go really big. 303 00:18:45,892 --> 00:18:49,362 - And I'm assuming this big trust requires a big investment. 304 00:18:51,030 --> 00:18:51,864 - 100 million. 305 00:18:53,700 --> 00:18:55,235 - That is a lot of money. 306 00:18:55,235 --> 00:18:57,604 - It's nothing compared to how much we'll make. 307 00:19:01,140 --> 00:19:03,243 - Sachs is skeptical, 308 00:19:03,243 --> 00:19:05,812 but he's willing to give Catchings's plan a chance, 309 00:19:07,214 --> 00:19:10,383 hoping it will bring Goldman Sachs back to being one 310 00:19:10,383 --> 00:19:13,853 of Wall Street's most successful investment banks. 311 00:19:18,358 --> 00:19:20,360 - An investment trust is essentially a precursor 312 00:19:20,360 --> 00:19:22,362 of the mutual fund. 313 00:19:22,362 --> 00:19:25,265 You would buy the stock of this investment trust, 314 00:19:25,265 --> 00:19:28,235 and then they would take that money and invest it. 315 00:19:28,235 --> 00:19:29,769 If the investments work out, 316 00:19:29,769 --> 00:19:33,606 the price of the investment trust stock would go up. 317 00:19:33,606 --> 00:19:36,175 - The fund would give Catchings a massive pool 318 00:19:36,175 --> 00:19:38,378 of cash to pursue profits 319 00:19:39,546 --> 00:19:42,449 wherever he sees them. 320 00:19:42,449 --> 00:19:43,783 He invests aggressively 321 00:19:45,418 --> 00:19:48,120 in everything from heavy industry, like steel and railroads, 322 00:19:50,523 --> 00:19:54,927 to cutting edge technologies, like telephone, radio, 323 00:19:55,895 --> 00:19:57,430 and the automobile. 324 00:19:59,499 --> 00:20:02,101 With the Federal Reserve keeping interest rates low, 325 00:20:03,202 --> 00:20:04,637 investors have been pumping 326 00:20:04,637 --> 00:20:06,839 cheap, borrowed money into stocks. 327 00:20:08,541 --> 00:20:11,711 - In those days you could buy stock only 10% margin. 328 00:20:11,711 --> 00:20:12,879 In other words, 329 00:20:12,879 --> 00:20:15,214 you could buy $100 stock by putting up $10. 330 00:20:16,816 --> 00:20:18,685 - Once it hits the market, 331 00:20:18,685 --> 00:20:21,254 Waddill Catchings's investment trust, 332 00:20:21,254 --> 00:20:26,025 dubbed the Goldman Sachs Trading Corporation, skyrockets. 333 00:20:27,460 --> 00:20:31,531 - The Goldman Sachs Trading Corporation sold huge amounts 334 00:20:31,531 --> 00:20:35,435 of its stock, both in the United States and overseas. 335 00:20:35,435 --> 00:20:38,671 It grew massively. 336 00:20:38,671 --> 00:20:40,873 - With a sizeable ownership stake 337 00:20:40,873 --> 00:20:42,775 and commissions on every sale, 338 00:20:44,277 --> 00:20:46,145 Waddill Catchings has delivered, 339 00:20:47,380 --> 00:20:50,049 restoring Goldman Sachs's good name 340 00:20:50,049 --> 00:20:53,185 and earning the bank millions of dollars in profits. 341 00:20:54,687 --> 00:20:58,658 Now with Goldman Sachs back among the Wall Street elite, 342 00:21:00,126 --> 00:21:02,529 Catchings is looking to make an even bigger move. 343 00:21:09,068 --> 00:21:11,304 - And I think Friday would be a good day for that. 344 00:21:11,304 --> 00:21:12,505 - I think that's good. 345 00:21:12,505 --> 00:21:14,374 - All right. - Oh, great. 346 00:21:14,374 --> 00:21:15,608 Thank you. 347 00:21:15,608 --> 00:21:16,443 - Oh, wait a moment. 348 00:21:16,443 --> 00:21:17,910 I'll get that. 349 00:21:17,910 --> 00:21:19,846 - No, there's no need to hold on to silly traditions. 350 00:21:19,846 --> 00:21:21,348 - Oh, well it's not tradition. 351 00:21:21,348 --> 00:21:22,582 It's responsibility. 352 00:21:22,582 --> 00:21:26,218 When the partners go out, the senior pays. 353 00:21:27,387 --> 00:21:30,122 - Well, I think I've proven the advantages 354 00:21:30,122 --> 00:21:31,924 of forging a new path. 355 00:21:34,293 --> 00:21:37,630 But as far as the fund is concerned, 356 00:21:37,630 --> 00:21:39,932 there is something there to discuss. 357 00:21:39,932 --> 00:21:43,536 - So this is a business meeting, then? 358 00:21:43,536 --> 00:21:45,705 - No, just two friends talking. 359 00:21:47,273 --> 00:21:49,809 We can be honest with each other, can't we? 360 00:21:51,344 --> 00:21:52,144 - Yes. 361 00:21:54,747 --> 00:21:58,485 - Honestly, given the amount of capital I've made 362 00:21:58,485 --> 00:21:59,652 for the firm, 363 00:22:00,953 --> 00:22:04,056 I feel I'm overdue a increase in shares. 364 00:22:06,493 --> 00:22:08,861 Say 5%? 365 00:22:13,165 --> 00:22:14,934 - I'm sure it's just a coincidence 366 00:22:14,934 --> 00:22:16,469 that that's the exact amount you'd need 367 00:22:16,469 --> 00:22:18,538 to gain controlling interest from me? 368 00:22:18,538 --> 00:22:19,539 - No, no, no. 369 00:22:20,740 --> 00:22:22,141 I'm not trying to be greedy. 370 00:22:23,309 --> 00:22:24,711 I'm not trying to take your title. 371 00:22:27,414 --> 00:22:29,449 Simply asking for my due. 372 00:22:34,153 --> 00:22:35,054 - Sir. 373 00:22:35,054 --> 00:22:36,623 - Thank you. 374 00:22:36,623 --> 00:22:38,024 My apologies, Samuel. 375 00:22:38,024 --> 00:22:39,225 I gotta take this. 376 00:22:39,225 --> 00:22:40,059 - Okay. 377 00:22:42,294 --> 00:22:45,798 - Waddill Catchings thought he could do no wrong. 378 00:22:45,798 --> 00:22:48,367 He saw himself as a savior. 379 00:22:49,936 --> 00:22:54,641 As a result, he felt he could gain control of Goldman Sachs. 380 00:23:01,280 --> 00:23:04,817 - Knowing he can't afford to lose Catchings, 381 00:23:04,817 --> 00:23:06,786 Sachs agrees to the deal. 382 00:23:09,288 --> 00:23:11,157 With his power consolidated, 383 00:23:11,157 --> 00:23:13,993 Catchings doubles down, 384 00:23:13,993 --> 00:23:16,095 moving half of the firm's capital 385 00:23:16,095 --> 00:23:18,498 into a stock market investment trust. 386 00:23:20,099 --> 00:23:21,834 It's a risky move 387 00:23:21,834 --> 00:23:25,438 that could be devastating if the market turns downward. 388 00:23:26,606 --> 00:23:28,741 But stock prices continue to soar. 389 00:23:30,109 --> 00:23:33,546 And the profits for Goldman Sachs keep rolling in. 390 00:23:35,648 --> 00:23:37,684 With the market reaching new heights, 391 00:23:38,818 --> 00:23:41,253 there appears to be no end in sight. 392 00:23:48,728 --> 00:23:51,130 With most of the nation now blindly swept up 393 00:23:51,130 --> 00:23:52,632 in the market frenzy, 394 00:23:55,267 --> 00:23:58,237 one Wall Street banker decides 395 00:23:58,237 --> 00:24:01,140 to take matters into his own hands. 396 00:24:01,140 --> 00:24:01,974 - William, 397 00:24:04,644 --> 00:24:06,145 I need you to take a letter. 398 00:24:06,145 --> 00:24:07,847 - Charles Merrill founded his firm 399 00:24:07,847 --> 00:24:09,882 on a commitment to honesty 400 00:24:11,117 --> 00:24:14,086 and feels responsible to the small investors 401 00:24:14,086 --> 00:24:16,088 who have entrusted him with their money. 402 00:24:17,624 --> 00:24:19,458 - Dear valued Merrill Lynch client, 403 00:24:21,093 --> 00:24:22,895 now is the time to get out of debt. 404 00:24:26,265 --> 00:24:28,200 We advise in no uncertain terms 405 00:24:29,401 --> 00:24:31,370 to take advantage of the present high prices 406 00:24:31,370 --> 00:24:34,674 and put your financial house in order. 407 00:24:36,108 --> 00:24:38,044 - Without his partner Edmund Lynch's knowledge, 408 00:24:38,044 --> 00:24:41,514 Merrill dictates a letter to the firm's clients 409 00:24:41,514 --> 00:24:43,750 with a clear message. 410 00:24:43,750 --> 00:24:45,017 Get out of the market. 411 00:24:46,185 --> 00:24:48,220 - Charlie Merrill saw the market going up 412 00:24:48,220 --> 00:24:50,757 and a lotta people buying on margin, excessive margin, 413 00:24:50,757 --> 00:24:52,058 putting themselves into debt. 414 00:24:52,058 --> 00:24:53,793 So that was a deep concern of his, 415 00:24:53,793 --> 00:24:55,762 knowing that, if the market came down, 416 00:24:55,762 --> 00:24:57,496 what effect was that gonna have? 417 00:24:57,496 --> 00:25:00,099 And the cascading effect of margin calls 418 00:25:00,099 --> 00:25:02,234 that created further pressure on the market. 419 00:25:03,102 --> 00:25:03,936 - Send that out. 420 00:25:09,876 --> 00:25:12,745 - For years, Merrill has been raising the alarm 421 00:25:12,745 --> 00:25:15,447 about the stock market's unsustainable growth. 422 00:25:17,917 --> 00:25:19,852 Frequently clashing with Lynch. 423 00:25:23,790 --> 00:25:26,859 Unlike other successful Wall Street firms, 424 00:25:26,859 --> 00:25:30,096 Merrill has pushed to invest in lower-risk businesses, 425 00:25:31,497 --> 00:25:34,567 buying large stakes in chain stores like Safeway and Kresge, 426 00:25:35,702 --> 00:25:37,469 while working to avoid debt. 427 00:25:39,305 --> 00:25:41,608 But convinced he's out of options, 428 00:25:41,608 --> 00:25:45,878 Merrill not only sends the letter to all the firm's clients. 429 00:25:45,878 --> 00:25:50,249 He also has it published in "The New York Times." 430 00:26:10,803 --> 00:26:12,138 - Are you insane? 431 00:26:12,138 --> 00:26:14,340 You sent this without my permission? 432 00:26:14,340 --> 00:26:16,175 to "The New York Times," no less! 433 00:26:16,175 --> 00:26:18,144 - I'm the only sane man on Wall Street. 434 00:26:18,144 --> 00:26:19,345 You've seen the numbers. 435 00:26:19,345 --> 00:26:21,480 - What? What numbers? 436 00:26:21,480 --> 00:26:22,581 Safeway's up three. 437 00:26:22,581 --> 00:26:23,415 JCPenney's up 2 1/4. 438 00:26:23,415 --> 00:26:25,584 Kresge's up for. 439 00:26:25,584 --> 00:26:26,886 - You're missing the big picture 440 00:26:26,886 --> 00:26:28,788 just because you don't want to see it. 441 00:26:30,122 --> 00:26:31,123 The market is unsustainable. 442 00:26:31,123 --> 00:26:32,558 - Enough! 443 00:26:32,558 --> 00:26:34,961 This chicken little nonsense has to stop, Charles. 444 00:26:34,961 --> 00:26:36,595 You've made your point. 445 00:26:36,595 --> 00:26:39,966 All right? Just accept that nobody believes it, but you. 446 00:26:43,035 --> 00:26:45,237 - We need to sell what we have tied up as well. 447 00:26:45,237 --> 00:26:46,072 Now. - No. 448 00:26:47,206 --> 00:26:48,040 This stops here. 449 00:27:01,988 --> 00:27:03,690 - Despite the national exposure 450 00:27:03,690 --> 00:27:05,057 in "The New York Times," 451 00:27:06,592 --> 00:27:09,195 Merrill's advice is mostly ignored. 452 00:27:11,097 --> 00:27:16,035 By June of 1929, the Dow Jones Industrial Average 453 00:27:16,035 --> 00:27:19,171 is almost 10 times as high as it was 454 00:27:19,171 --> 00:27:20,673 at the start of the decade. 455 00:27:22,241 --> 00:27:23,710 - The problem is when you're caught up in a bubble, 456 00:27:23,710 --> 00:27:25,344 a lotta times you don't know you're in a bubble. 457 00:27:25,344 --> 00:27:26,713 You know, is this for real? 458 00:27:26,713 --> 00:27:28,180 Is it not for real? 459 00:27:28,180 --> 00:27:32,852 It requires an ability to kind of step outside the bubble 460 00:27:32,852 --> 00:27:36,188 and look at it with a clarity that most people don't have. 461 00:27:36,188 --> 00:27:37,857 Charlie Merrill saw that it was a bubble 462 00:27:37,857 --> 00:27:40,292 because he was selling stocks to normal people, 463 00:27:40,292 --> 00:27:42,061 to average Americans. 464 00:27:42,061 --> 00:27:44,430 And he realized as it was rapidly rising, 465 00:27:44,430 --> 00:27:46,198 that they were gonna get hurt 466 00:27:46,198 --> 00:27:47,333 if it dropped. 467 00:27:57,276 --> 00:27:59,912 - William, could you grab me a cup of coffee, please? 468 00:28:01,547 --> 00:28:05,051 - Believing his company's future is at stake, 469 00:28:05,051 --> 00:28:06,685 Charles Merrill realizes 470 00:28:07,586 --> 00:28:10,389 the time to act is now. 471 00:28:14,260 --> 00:28:16,062 - Yes. Yorkville 652. 472 00:28:17,463 --> 00:28:19,732 - And sells the firm's stock market holdings. 473 00:28:21,700 --> 00:28:23,836 - Arthur. Hi, it's Charles. 474 00:28:25,304 --> 00:28:28,908 Yes. I have an issue of a somewhat pressing nature. 475 00:28:28,908 --> 00:28:31,277 You see, Ed is away on vacation in France 476 00:28:31,277 --> 00:28:33,012 and there are some documents we need to sign 477 00:28:33,012 --> 00:28:37,016 that are time sensitive. 478 00:28:37,016 --> 00:28:39,318 I need to invoke the power of attorney. 479 00:28:42,889 --> 00:28:43,722 Wonderful. 480 00:28:45,391 --> 00:28:46,258 Thank you. 481 00:29:06,345 --> 00:29:08,480 It's Charles Merrill. 482 00:29:08,480 --> 00:29:13,052 - You just do as you please, don't you? 483 00:29:13,052 --> 00:29:14,620 No matter the consequence. 484 00:29:14,620 --> 00:29:17,089 - So nice to hear from you, Edmund. 485 00:29:17,089 --> 00:29:20,159 - I wonder if it's because you're an only child. 486 00:29:22,261 --> 00:29:23,362 - How's St. Tropez? 487 00:29:25,231 --> 00:29:28,700 - It's hard to enjoy it with your knife in my back. 488 00:29:28,700 --> 00:29:30,669 - My responsibility is to the solvency 489 00:29:30,669 --> 00:29:32,905 of this firm, not your feelings. 490 00:29:32,905 --> 00:29:34,673 - My feelings? 491 00:29:34,673 --> 00:29:36,475 We're partners, Charles. 492 00:29:36,475 --> 00:29:37,476 - You will thank me. 493 00:29:38,644 --> 00:29:40,146 But if it upset you so much, 494 00:29:40,146 --> 00:29:42,681 perhaps we should talk about severing the partnership. 495 00:29:42,681 --> 00:29:43,950 - Are you threatening me? 496 00:29:44,851 --> 00:29:46,252 - It's a simple question. 497 00:29:47,119 --> 00:29:48,087 - Please, God. 498 00:29:49,255 --> 00:29:52,024 Nothing is ever simple with you, Charles. 499 00:29:52,024 --> 00:29:53,025 - Let's sleep on it. 500 00:29:54,460 --> 00:29:57,463 If you need me, you obviously know where to find me. 501 00:29:57,463 --> 00:29:58,297 At work. 502 00:30:10,009 --> 00:30:12,444 - Charles Merrill is defiant 503 00:30:12,444 --> 00:30:14,613 and confident he'll be proven right. 504 00:30:16,215 --> 00:30:19,251 But as the summer of 1929 ends, 505 00:30:19,251 --> 00:30:21,720 the stock market continues to soar. 506 00:30:25,892 --> 00:30:29,828 On September 3rd, the Dow Jones Industrial Average 507 00:30:29,828 --> 00:30:33,232 swells to an all-time high of 371. 508 00:30:34,733 --> 00:30:39,571 Now, people are wondering not if it will hit 400, 509 00:30:40,606 --> 00:30:41,407 but when. 510 00:30:42,808 --> 00:30:43,775 - There was this feeling, 511 00:30:43,775 --> 00:30:45,511 which are sometimes referred to 512 00:30:45,511 --> 00:30:47,846 as the most dangerous words in investment, 513 00:30:47,846 --> 00:30:49,215 is this time it's different. 514 00:30:50,116 --> 00:30:51,617 - In the world of Wall Street, 515 00:30:51,617 --> 00:30:54,520 everyone thinks that they have it right this time around. 516 00:30:54,520 --> 00:30:56,155 This is human psychology. 517 00:30:56,155 --> 00:30:59,125 So it's not that the financial markets are gonna behave 518 00:30:59,125 --> 00:31:01,327 exactly as they behaved in the past, 519 00:31:01,327 --> 00:31:03,395 it's that the human reaction to them 520 00:31:03,395 --> 00:31:05,932 would be the same as they were in the past. 521 00:31:05,932 --> 00:31:07,433 That's how bubbles form. 522 00:31:07,433 --> 00:31:09,768 And that's exactly how bubbles pop. 523 00:31:21,113 --> 00:31:22,748 - How's business, Pat? 524 00:31:22,748 --> 00:31:24,883 - Booming as always, sir. 525 00:31:24,883 --> 00:31:26,718 But I don't need to tell you. 526 00:31:26,718 --> 00:31:27,553 - No, sir. 527 00:31:28,820 --> 00:31:31,991 - But if you're looking for a tip, 528 00:31:31,991 --> 00:31:34,126 what I've been hearing is oil. 529 00:31:36,828 --> 00:31:37,663 - Oil? 530 00:31:39,031 --> 00:31:41,167 - Anything in the sector is undervalued. 531 00:31:41,167 --> 00:31:43,502 Standard, Gulf, Sinclair. 532 00:31:43,502 --> 00:31:45,504 I mean, take your pick and get rich. 533 00:31:47,773 --> 00:31:50,442 - Since returning from Hollywood, 534 00:31:50,442 --> 00:31:53,145 Joe Kennedy has been back on Wall Street, 535 00:31:53,145 --> 00:31:54,413 getting even richer 536 00:31:55,847 --> 00:31:58,350 by investing the millions he made in Hollywood. 537 00:31:59,818 --> 00:32:03,755 But something tells him the party could soon be over. 538 00:32:03,755 --> 00:32:04,790 - Thanks for the tip. 539 00:32:06,092 --> 00:32:07,793 Keep the change. 540 00:32:07,793 --> 00:32:09,195 - Thanks. 541 00:32:09,195 --> 00:32:10,329 - Promise me one thing. 542 00:32:12,464 --> 00:32:14,033 Don't invest it. 543 00:32:14,033 --> 00:32:15,001 Not even in oil. 544 00:32:16,235 --> 00:32:17,636 Save that bill for a rainy day. 545 00:32:19,071 --> 00:32:21,573 - Kennedy went to his office and said, get me out. 546 00:32:21,573 --> 00:32:23,675 When the shoe shine boys are giving stock tips, 547 00:32:23,675 --> 00:32:25,411 it's time to get out. 548 00:32:25,411 --> 00:32:27,646 The market is no longer rational. 549 00:32:32,084 --> 00:32:34,953 - As September bleeds into October, 550 00:32:34,953 --> 00:32:37,789 the general public continues to invest 551 00:32:37,789 --> 00:32:39,758 in the market with borrowed money, 552 00:32:41,127 --> 00:32:44,596 totalling over $200 billion invested for the year. 553 00:32:46,432 --> 00:32:49,368 But as the Dow Jones begins a downturn, 554 00:32:49,368 --> 00:32:52,138 signs of stress begin to show. 555 00:32:53,305 --> 00:32:55,641 - Now it's really a game of musical chairs. 556 00:32:55,641 --> 00:32:58,744 And, at some point, the music's gonna stop. 557 00:32:58,744 --> 00:33:01,413 But if you've got a chair, you're fine. 558 00:33:01,413 --> 00:33:02,348 Somebody's gonna lose. 559 00:33:02,348 --> 00:33:03,782 You just hope it's not you. 560 00:33:03,782 --> 00:33:05,251 You just hope, you know, 561 00:33:05,251 --> 00:33:08,087 it doesn't stop while you're in a position of vulnerability. 562 00:33:09,488 --> 00:33:13,792 - On October 21st, as the selloff continues, 563 00:33:13,792 --> 00:33:15,761 President Hoover sends a message 564 00:33:15,761 --> 00:33:18,564 to the house of Morgan, expressing his concern. 565 00:33:19,598 --> 00:33:21,767 But by now, it's too late. 566 00:33:26,338 --> 00:33:31,009 On October 23rd, Westinghouse drops 35 points. 567 00:33:31,877 --> 00:33:34,313 General Electric, 20. 568 00:33:34,313 --> 00:33:37,749 And RCA falls almost 15%. 569 00:33:38,884 --> 00:33:42,421 Down over 40% from its 1929 high. 570 00:33:43,922 --> 00:33:45,724 - And from that point on, the market kept going down. 571 00:33:45,724 --> 00:33:48,827 It was a controlled riot going on on the floor. 572 00:33:51,897 --> 00:33:54,833 - Some on Wall Street have prepared for the worst, 573 00:33:57,803 --> 00:33:59,705 protecting themselves against panic. 574 00:34:02,674 --> 00:34:06,845 While others have left themselves completely exposed. 575 00:34:11,583 --> 00:34:14,886 On Thursday, October 24th, 576 00:34:14,886 --> 00:34:16,988 only moments after the opening bell, 577 00:34:18,590 --> 00:34:19,425 it happens. 578 00:34:21,193 --> 00:34:23,562 - The market has lost connection 579 00:34:23,562 --> 00:34:25,697 with the underlying economy. 580 00:34:25,697 --> 00:34:28,066 But Wall Street simply wasn't noticing that 581 00:34:28,066 --> 00:34:29,668 and they go it was a classic bubble. 582 00:34:29,668 --> 00:34:31,870 They were only talking to each other. 583 00:34:31,870 --> 00:34:33,772 And so, like all bubbles, it popped. 584 00:34:34,940 --> 00:34:36,742 - Within two hours, 585 00:34:36,742 --> 00:34:41,113 almost $10 billion in market capital disappears 586 00:34:41,113 --> 00:34:42,080 into thin air. 587 00:34:43,449 --> 00:34:47,186 The modern day equivalent of $152 billion. 588 00:34:50,055 --> 00:34:52,057 - Once the prices start falling, 589 00:34:52,057 --> 00:34:52,924 then people say, oh boy, 590 00:34:52,924 --> 00:34:54,160 I better sell it now 591 00:34:54,160 --> 00:34:55,661 because if I wait two weeks, 592 00:34:55,661 --> 00:34:56,995 it's only gonna be worth half of what it is today. 593 00:34:56,995 --> 00:34:58,664 And the more people then who wanna sell, 594 00:34:58,664 --> 00:35:00,466 the more the prices fall. 595 00:35:02,701 --> 00:35:05,671 There's a herd behavior, a collective behavior, 596 00:35:05,671 --> 00:35:07,506 and people take cues from other folks. 597 00:35:08,907 --> 00:35:11,109 - Nothing can stop the momentum. 598 00:35:12,478 --> 00:35:15,281 As cries of bankrupt traders fill the floor, 599 00:35:16,448 --> 00:35:18,584 complete panic has taken hold. 600 00:35:21,420 --> 00:35:25,557 And Wall Street is desperately looking for a way out. 601 00:35:36,568 --> 00:35:38,470 Word of crash makes its way 602 00:35:38,470 --> 00:35:40,406 to Jack Morgan's Scottish estate. 603 00:35:42,040 --> 00:35:43,074 - What is it? 604 00:35:47,313 --> 00:35:49,915 - Now, just as J.P. Morgan did 605 00:35:49,915 --> 00:35:51,550 over 20 years before, 606 00:35:53,319 --> 00:35:56,555 it's up to Jack and the house of Morgan 607 00:35:56,555 --> 00:35:59,725 to save the country from complete financial ruin. 608 00:36:10,936 --> 00:36:13,772 New York Stock Exchange president Richard Whitney 609 00:36:15,307 --> 00:36:17,108 is called to the Morgan offices 610 00:36:19,878 --> 00:36:22,047 by Jack Morgan's second in command, 611 00:36:23,349 --> 00:36:24,250 Thomas Lamont. 612 00:36:25,417 --> 00:36:28,287 - Thomas Lamont was Jack Morgan's 613 00:36:28,287 --> 00:36:30,222 closest business associate, 614 00:36:30,222 --> 00:36:33,191 the person really set to take over from him. 615 00:36:33,191 --> 00:36:36,027 He's the person people look to in any time of crisis, 616 00:36:36,027 --> 00:36:38,864 particularly the October crash of 1929. 617 00:36:40,732 --> 00:36:42,701 - I cabled Mr. Morgan. 618 00:36:42,701 --> 00:36:44,536 He's closely following the situation. 619 00:36:45,404 --> 00:36:46,938 - Well, I should hope so. 620 00:36:54,179 --> 00:36:56,114 - Gentlemen, please. 621 00:37:01,853 --> 00:37:03,121 - Gentlemen. Welcome. 622 00:37:04,189 --> 00:37:06,758 Please make yourselves comfortable. 623 00:37:06,758 --> 00:37:09,361 I appreciate you coming in on such short notice. 624 00:37:09,361 --> 00:37:11,196 - Lamont's plan is simple. 625 00:37:12,398 --> 00:37:16,201 Just as J.P. Morgan did to stop the last crash, 626 00:37:16,201 --> 00:37:20,105 he will pump as much money as he can back into the market. 627 00:37:21,139 --> 00:37:23,975 But first, he has to raise it. 628 00:37:24,876 --> 00:37:26,211 - Given the market's turbulence, 629 00:37:26,211 --> 00:37:29,014 I think we can all agree that action is required. 630 00:37:31,517 --> 00:37:32,984 With collective action, 631 00:37:32,984 --> 00:37:35,921 we can regain control of this unfortunate situation. 632 00:37:37,756 --> 00:37:39,691 - When the stock market crashed, 633 00:37:39,691 --> 00:37:42,461 most of the leading figures in Wall Street thought 634 00:37:42,461 --> 00:37:45,397 this was a replay of what they had seen before. 635 00:37:45,397 --> 00:37:46,932 A market downturn. 636 00:37:46,932 --> 00:37:49,935 And what did they learn to do from the Morgan family 637 00:37:49,935 --> 00:37:51,303 in these prior downturns? 638 00:37:51,303 --> 00:37:54,072 They learned to infuse the market with cash. 639 00:37:54,072 --> 00:37:58,109 So Thomas Lamont was chosen as a consortium leader 640 00:37:58,109 --> 00:38:02,080 to raise money and try to prop up the stock market. 641 00:38:04,683 --> 00:38:07,085 - The bankers Lamont meets with 642 00:38:07,085 --> 00:38:11,089 collectively represent $91 billion in today's money. 643 00:38:12,458 --> 00:38:16,428 And they could be Wall Street's last and best hope. 644 00:38:18,797 --> 00:38:22,133 Lamont raises the modern day equivalent of $3 billion 645 00:38:24,570 --> 00:38:26,438 and hands it over to Richard Whitney 646 00:38:27,373 --> 00:38:28,774 with one instruction. 647 00:38:30,609 --> 00:38:31,443 - Buy! 648 00:38:32,844 --> 00:38:36,247 - Richard Whitney flamboyantly goes onto the market floor 649 00:38:36,247 --> 00:38:38,917 and puts money above price, above market price 650 00:38:38,917 --> 00:38:40,085 on U.S. Steel. 651 00:38:43,589 --> 00:38:46,792 - It was supposed to signal to everyone 652 00:38:46,792 --> 00:38:50,529 that Wall Street's leaders were not worried. 653 00:38:50,529 --> 00:38:53,098 There was nothing to be afraid of. 654 00:38:53,098 --> 00:38:54,433 You should stop selling. 655 00:38:55,867 --> 00:38:58,236 - Offering $205 per share, 656 00:38:59,405 --> 00:39:02,408 Whitney buys 20,000 shares of U.S. Steel. 657 00:39:03,975 --> 00:39:05,477 - And then he went to other posts 658 00:39:05,477 --> 00:39:09,815 and bought other big purchases at higher prices. 659 00:39:09,815 --> 00:39:11,550 - His hope is that by doing that, 660 00:39:11,550 --> 00:39:13,652 he'll create an inflationary spiral 661 00:39:13,652 --> 00:39:17,088 to counteract the deflationary black hole 662 00:39:17,088 --> 00:39:19,725 that the market has gone into. 663 00:39:19,725 --> 00:39:21,259 - At the closing bell, 664 00:39:21,259 --> 00:39:24,029 with other traders following his lead, 665 00:39:24,029 --> 00:39:28,166 it appears that Whitney's mission is a success. 666 00:39:28,166 --> 00:39:29,635 - The market steadied 667 00:39:29,635 --> 00:39:31,637 and actually some of the big stocks actually ended up 668 00:39:31,637 --> 00:39:35,607 up on the day. 669 00:39:45,951 --> 00:39:49,955 - Well, JP Morgan couldn't have done better himself. 670 00:39:51,790 --> 00:39:55,026 - Richard Whitney, he was regarded as a hero. 671 00:39:55,026 --> 00:39:56,728 He was the face of Wall Street. 672 00:39:56,728 --> 00:39:59,965 He was the probably the most famous broker on Wall Street 673 00:39:59,965 --> 00:40:01,700 at that time. 674 00:40:01,700 --> 00:40:03,602 - Richard Whitney's big play 675 00:40:03,602 --> 00:40:05,904 has managed to stave off a disaster. 676 00:40:07,105 --> 00:40:11,810 Now, Thomas Lamont has to hope it was enough. 677 00:40:16,147 --> 00:40:17,616 In the immediate aftermath, 678 00:40:18,950 --> 00:40:21,286 many on Wall Street believed the massive influx 679 00:40:21,286 --> 00:40:23,589 of capital has worked. 680 00:40:27,158 --> 00:40:29,995 And disaster has been averted. 681 00:40:34,633 --> 00:40:38,269 Richard Whitney and the bankers are hailed as heroes. 682 00:40:40,371 --> 00:40:41,907 And after the market staggers 683 00:40:41,907 --> 00:40:44,375 through Friday and Saturday morning trading 684 00:40:44,375 --> 00:40:46,011 without a fresh crisis, 685 00:40:47,913 --> 00:40:51,082 calm descends over Wall Street. 686 00:40:57,422 --> 00:41:00,225 Then, on Monday, 687 00:41:03,795 --> 00:41:05,096 the dam breaks. 688 00:41:08,366 --> 00:41:11,302 With investors across the country facing margin calls, 689 00:41:13,772 --> 00:41:15,774 a massive selloff begins. 690 00:41:17,175 --> 00:41:20,211 - The challenge that Lamont faced, 691 00:41:20,211 --> 00:41:23,582 there were so many non-institutional investors 692 00:41:23,582 --> 00:41:25,150 in the market. 693 00:41:25,150 --> 00:41:27,753 These were ordinary individuals 694 00:41:27,753 --> 00:41:30,488 who didn't follow the simple mechanisms 695 00:41:30,488 --> 00:41:33,559 that had worked in the past to restore confidence. 696 00:41:34,760 --> 00:41:37,062 So you had not only a larger market, 697 00:41:37,062 --> 00:41:38,897 but a more fragmented market. 698 00:41:40,999 --> 00:41:43,468 And when you have a larger, more fragmented environment, 699 00:41:43,468 --> 00:41:45,771 it's very hard for a few people to prop it up. 700 00:41:45,771 --> 00:41:47,072 He was preaching to the choir, 701 00:41:47,072 --> 00:41:48,974 but the choir was not the solution. 702 00:41:51,076 --> 00:41:53,979 - The market closes down nearly 13% 703 00:41:55,146 --> 00:41:57,783 and many fear it could keep falling. 704 00:42:19,905 --> 00:42:21,773 - These numbers are terrifying, Waddill. 705 00:42:21,773 --> 00:42:23,541 - Just a minor adjustment. 706 00:42:23,541 --> 00:42:24,475 That's all. 707 00:42:24,475 --> 00:42:26,344 A little bit of a hiccup. 708 00:42:26,344 --> 00:42:27,545 All right. 709 00:42:27,545 --> 00:42:29,447 - No, no. I need you to explain this. 710 00:42:29,447 --> 00:42:31,016 American Trust in San Francisco 711 00:42:31,016 --> 00:42:32,417 has stopped paying out dividends. 712 00:42:32,417 --> 00:42:33,619 The board called. 713 00:42:33,619 --> 00:42:36,254 They're worried others might follow suit. 714 00:42:36,254 --> 00:42:38,189 And the stock price on Trading Corp. 715 00:42:38,189 --> 00:42:41,026 You don't need me to tell you, it is not bouncing back. 716 00:42:42,694 --> 00:42:43,561 - Okay. 717 00:42:49,034 --> 00:42:52,337 We should look into freeing up some liquidity, right, 718 00:42:52,337 --> 00:42:56,541 to reinvest before the price jumps back up. 719 00:42:58,009 --> 00:43:02,180 Okay, let's explore a little more tomorrow. 720 00:43:02,180 --> 00:43:03,048 Tomorrow morning. 721 00:43:04,750 --> 00:43:05,717 Goodnight, Sam. 722 00:43:07,585 --> 00:43:09,187 - With half the firm's capital tied up 723 00:43:09,187 --> 00:43:11,089 in the investment trust, 724 00:43:12,190 --> 00:43:15,694 Samuel Sachs is facing the possibility 725 00:43:15,694 --> 00:43:18,997 that the company he's led for over 20 years 726 00:43:18,997 --> 00:43:21,466 could face complete devastation. 727 00:43:31,109 --> 00:43:34,612 For Waddill Catchings, who bet everything on the market 728 00:43:34,612 --> 00:43:36,147 continuing to rise, 729 00:43:37,315 --> 00:43:39,985 it now looks like there's no way out. 730 00:43:42,053 --> 00:43:45,190 - Waddill Catchings saw no possibility 731 00:43:45,190 --> 00:43:47,225 that the economy would go in any direction 732 00:43:47,225 --> 00:43:48,426 except straight up. 733 00:43:49,594 --> 00:43:51,930 Goldman Sachs Trading Corporation was failing. 734 00:43:51,930 --> 00:43:54,132 The price was dropping. 735 00:43:54,132 --> 00:43:55,834 He had no answer for this. 736 00:43:59,304 --> 00:44:01,106 - On Tuesday, October 28th, 737 00:44:02,507 --> 00:44:04,175 after four days on the brink, 738 00:44:05,977 --> 00:44:08,947 the bottom falls out. 739 00:44:08,947 --> 00:44:11,182 As sell orders pour in, 740 00:44:11,182 --> 00:44:13,318 stock tickers run hours behind, 741 00:44:14,452 --> 00:44:15,987 unable to handle the volume 742 00:44:17,488 --> 00:44:19,825 of a stock market in free fall. 743 00:44:21,192 --> 00:44:25,030 - Tuesday, Black Tuesday, October 29th, 1929. 744 00:44:25,030 --> 00:44:26,597 There was no stopping it. 745 00:44:27,799 --> 00:44:30,736 Prices just plunged from the opening. 746 00:44:30,736 --> 00:44:33,071 More and more margin calls were going out. 747 00:44:33,071 --> 00:44:37,108 By the end of the day, 16 million shares had traded. 748 00:44:39,610 --> 00:44:41,612 And a great many people had been ruined. 749 00:44:49,187 --> 00:44:51,256 - Convinced it would never end, 750 00:44:52,523 --> 00:44:55,026 countless people became rich on Wall Street's 751 00:44:55,026 --> 00:44:57,128 unprecedented 10 year bull run. 752 00:44:58,997 --> 00:45:02,067 But the market bubble that fueled the frenzy 753 00:45:02,067 --> 00:45:03,201 couldn't protect them 754 00:45:04,302 --> 00:45:06,437 when the world came crashing down. 755 00:45:21,887 --> 00:45:24,489 - The ordinary investor had no idea what was coming. 756 00:45:25,423 --> 00:45:26,925 It was just, 757 00:45:26,925 --> 00:45:28,593 the idea is that you put money in the stock market. 758 00:45:28,593 --> 00:45:30,095 And you know, 759 00:45:30,095 --> 00:45:31,462 you go out and buy baby some expensive new shoes. 760 00:45:33,598 --> 00:45:35,100 - Though some claimed the market 761 00:45:35,100 --> 00:45:36,001 would bounce back, 762 00:45:37,335 --> 00:45:41,606 the house of Morgan's attempt to save it has failed. 763 00:45:44,709 --> 00:45:47,178 Things would only get worse. 764 00:45:50,481 --> 00:45:53,018 - Bankers, lawyers in New York City 765 00:45:53,018 --> 00:45:55,887 who lived in fancy Park Avenue apartments 766 00:45:55,887 --> 00:45:57,956 quickly found they had no source of income 767 00:45:57,956 --> 00:46:00,391 and no way of actually keeping their families alive. 768 00:46:00,391 --> 00:46:03,929 Quite literally, they went from office one month 769 00:46:03,929 --> 00:46:05,997 to bread lines the next month. 770 00:46:13,338 --> 00:46:15,807 - As the market continues to struggle, 771 00:46:17,675 --> 00:46:19,177 Goldman Sachs, 772 00:46:19,177 --> 00:46:21,712 once one of the most powerful investment banks 773 00:46:21,712 --> 00:46:24,615 on Wall Street, is hanging by a thread 774 00:46:26,617 --> 00:46:29,855 Shares in the Goldman Sachs Trading Corporation, 775 00:46:29,855 --> 00:46:33,691 which once cost $326 per share, 776 00:46:33,691 --> 00:46:36,594 fold to just a dollar and 75 cents. 777 00:46:38,596 --> 00:46:42,300 The fund that helped restore the bank's good name 778 00:46:42,300 --> 00:46:45,770 would now be forever associated with its failure. 779 00:46:50,808 --> 00:46:52,810 For Samuel Sachs, 780 00:46:52,810 --> 00:46:57,148 the pain of the financial loss pales in comparison 781 00:46:57,148 --> 00:46:59,684 to the damage done to the firm's reputation. 782 00:47:01,652 --> 00:47:05,056 Now, with the bank on the brink of collapse, 783 00:47:05,056 --> 00:47:08,126 Sachs knows he has to take action. 784 00:47:29,680 --> 00:47:30,481 - Waddill? 785 00:47:31,449 --> 00:47:32,283 - Samuel! 786 00:47:32,283 --> 00:47:33,518 - The door was open. 787 00:47:33,518 --> 00:47:34,385 - Just a surprise. 788 00:47:34,385 --> 00:47:35,553 - I knocked. 789 00:47:35,553 --> 00:47:36,721 - Well, well-timed. 790 00:47:38,089 --> 00:47:40,358 I was on my way to the office to see you, actually. 791 00:47:41,692 --> 00:47:42,593 Please come in. 792 00:47:42,593 --> 00:47:43,494 Have a seat. 793 00:47:43,494 --> 00:47:44,829 - I can't stay long. 794 00:47:46,431 --> 00:47:47,265 - Okay. 795 00:47:49,334 --> 00:47:53,838 My trip out West could not have gone better. 796 00:47:53,838 --> 00:47:56,341 Some truly splendid opportunities. 797 00:47:56,341 --> 00:48:01,279 Now I know, I know we're in a bit of a mess right now, 798 00:48:02,147 --> 00:48:05,050 but I thought of everything. 799 00:48:05,050 --> 00:48:05,883 Believe me. 800 00:48:05,883 --> 00:48:06,851 I have no doubt. 801 00:48:06,851 --> 00:48:07,685 See. 802 00:48:09,988 --> 00:48:10,821 Now, 803 00:48:12,723 --> 00:48:16,294 the answer is in convertible notes. 804 00:48:17,662 --> 00:48:21,666 $50 million, right, in two-year convertible notes, 805 00:48:21,666 --> 00:48:24,135 just to fund the existing- - Waddill, stop. Stop. 806 00:48:24,135 --> 00:48:24,970 - Meanwhile- 807 00:48:33,478 --> 00:48:36,647 - We're talking with Floyd Odlum's Atlas Corporation 808 00:48:36,647 --> 00:48:38,849 about buying Trading Corp shares outright. 809 00:48:40,085 --> 00:48:42,020 - At a major discount, I assume. 810 00:48:50,495 --> 00:48:53,231 I have this under control. 811 00:48:53,231 --> 00:48:54,832 I have this under control. 812 00:48:54,832 --> 00:48:56,501 Samuel, Samuel. 813 00:48:57,535 --> 00:48:59,304 Trust me- - It's over, Waddill. 814 00:49:01,639 --> 00:49:03,241 Now we have to protect the firm. 815 00:49:08,079 --> 00:49:08,913 - Sam! 816 00:49:10,781 --> 00:49:11,616 Samuel! 817 00:49:14,919 --> 00:49:17,055 - Samuel Sachs is forced to liquidate 818 00:49:17,055 --> 00:49:20,458 the shares of the Goldman Sachs Trading Corporation 819 00:49:20,458 --> 00:49:21,692 to save the firm. 820 00:49:23,261 --> 00:49:26,097 - Waddill Catchings was not prepared for the crash. 821 00:49:27,532 --> 00:49:30,235 The Goldman Sachs Trading Corporation was worth close 822 00:49:30,235 --> 00:49:35,240 to $400 million until 1929 took place. 823 00:49:36,641 --> 00:49:40,078 And whatever actions he took had no impact whatsoever 824 00:49:40,078 --> 00:49:42,980 on the slide of Goldman Sachs price. 825 00:49:49,654 --> 00:49:51,189 - After the crash, 826 00:49:51,189 --> 00:49:56,194 of the $2.5 billion lost by the 14 leading investment banks, 827 00:49:57,362 --> 00:49:59,797 the Goldman Sachs Trading Corporation 828 00:49:59,797 --> 00:50:03,201 accounting for over 70%. 829 00:50:03,201 --> 00:50:04,702 - By this point of time, 830 00:50:04,702 --> 00:50:09,207 Samuel Sachs and other members of the Sachs Goldman family 831 00:50:09,207 --> 00:50:12,143 had lost all confidence in him. 832 00:50:12,143 --> 00:50:14,612 - Rallying the firm's other partners, 833 00:50:14,612 --> 00:50:16,714 Sachs forces Catchings out, 834 00:50:17,848 --> 00:50:20,985 hoping it's not too late to start rebuilding. 835 00:50:25,256 --> 00:50:27,225 But in the aftermath of the crash, 836 00:50:28,293 --> 00:50:29,127 he knows 837 00:50:30,761 --> 00:50:32,963 nothing will ever be the same. 838 00:50:41,806 --> 00:50:44,041 As the nation hits rock bottom, 839 00:50:44,041 --> 00:50:47,278 Wall Street finds itself in a fight for survival. 840 00:50:48,846 --> 00:50:52,383 - As long as there are sharks like that out there feeding, 841 00:50:52,383 --> 00:50:54,452 the market isn't going anywhere but down. 842 00:50:55,986 --> 00:50:58,923 - One where even the most powerful must answer 843 00:50:58,923 --> 00:51:00,325 to the people. 844 00:51:00,325 --> 00:51:02,460 - Gonna give me one more chance, Mr. Morgan. 845 00:51:03,361 --> 00:51:05,096 Did you pay income taxes? 846 00:51:06,797 --> 00:51:11,436 - As battle lines are drawn, some switch sides. 847 00:51:11,436 --> 00:51:13,338 - Anyone who wishes to challenge that 848 00:51:13,338 --> 00:51:14,772 will feel the full weight 849 00:51:14,772 --> 00:51:18,042 of the United States government at their doorstep. 850 00:51:18,042 --> 00:51:19,977 - Some fight back. 851 00:51:19,977 --> 00:51:22,413 - And I've misjudged, Mr. Whitney's character. 852 00:51:24,014 --> 00:51:26,184 - And others just walk away. 853 00:51:27,652 --> 00:51:29,654 - Charles, where are you going? 854 00:51:31,756 --> 00:51:32,657 - Goodbye, Edmund. 60317

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