All language subtitles for Made in India – A Titan Story S01 E05_track4_[eng]

I was shocked by his confidence.

The best part was,
he spoke poker-faced,

"Well, in that case,

make me Titan's chairman."

Did he?

He... Come in.

What confidence he had!

'Gaurav Dhar.'

Is it mine?

But we'll have to
figure something out.

Yes. Sir, the disparity
in numbers is quite large.

- That's right.
- We must think of a solution.

Oi! Are you getting married too?

No...

I mean...

- Yes.
- Yes or no?

Yes, sir.

Really?

That's great. Congratulations!

Everyone seems to be
getting married.

What is this?

Everyone...

Are you here to congratulate me?

You know,

Mom sent me

photos of so many suitors

and made me meet loads of boys,

yet I didn't say yes.

Who would agree
to marry such jokers?

It's not your mother's fault.

The suitors were just...

In my tenement,

everyone used to adore

my father.

Only Mom and I knew

his reality.

My mom would hear
everything he said quietly,

but I was the opposite.

That's why
I never got along with my dad.

Over time, I became
convinced deep down

that all men were like my father.

And then I met you.

Let me come
straight to the point, Gaurav.

You are nice,

different,

and I like you.

I don't want to delay any longer.

I brought you this.

Gaurav, shall we

take care of each other for life?

- Please eat.
- Should I?

These 'laddus' are truly magical.

Yes.

- Congratulations, Gaurav and Megha.
- Thank you, sir.

- Thank you, sir.
- Thank you, sir.

I'm very happy for you two.

I have some great news.

You're late.
We've already heard the good news.

How?

They told us.

How did you both find out?

Of course, we know.

Why wouldn't they know?

Uh...

What...

Did you both find the solution
to internal smuggling?

It's not that!

They are marrying each other.

Yes!

Really!

Okay! What a surprise!

Yes, sir.

Congratulations.

Thank you, sir.

- Congratulations, Gaurav.
- Thank you.

What a surprise!

Speaking of surprises...
Here! Catch it. Here!

Here!

So, 'Mr. Demonstration'.

Will you please explain?

Sure! These apples

are bought from different states.

It's the same apple,
with the same taste.

But, Akash, your apple's price

is two rupees more
than Gopalan's apple.

Why?

Because different states
levy taxes on them. That's why.

Exactly!

And the same thing
is happening to Titan.

The Titan watch that sells
for Rs. 460 in Tamil Nadu

costs Rs. 620

in Mumbai

because of various taxes.

And people like Jaggu...

They buy watches
at a lower price in Tamil Nadu

and sell them in Maharashtra
at a lower price than us.

- Exactly! - That's why
our sales are higher in the south

than in the north.

Man!

Exactly!

Despite the tax authorities,
the customs department,

revenue officers, and the police,

smugglers still manage
to smuggle goods

in one way or another.

And it's been happening
with many commodities.

I did a little research.

This is extremely concerning,
Mr. Desai.

- It is!
- What's the solution then?

UCP.

Man!

No! No! No, Mr. Desai.

Implementing UCP in India
is next to impossible.

Why?

- UCP?
- Um.

Uniform Consumer Price.

Basically, it means

that Titan watches will have
a uniform price across all states.

Yes, we will take the prices from
25 states, calculate their average,

and that will give us
our standard retail price.

Okay.

It's not that simple.

It's not like a school exam.

A big investment is involved here.

And the states with lower tax rates

will sell our watches
at a higher price.

Yes, Mr. Gopalan, but the price

will decrease in states
with higher taxes.

Whichever side
you look at it from, Akash,

we will incur a loss.

Mr. Gopalan, you're

thinking of selling
thousands of watches,

whereas I want to sell
hundreds of thousands.

Why don't you ever understand,
Mr. Desai?

Besides the loss,

if we fail,

the state governments
will come after us.

They'll think we're evading tax.

If that happens,

I'll take the responsibility.

- What?
- Yes.

Forget about profit
and loss for once.

Is UCP beneficial

for our consumers or not?

I'm game for it.

Yes.

Then that's it.

You'll be in big trouble, Mr. Desai.

This is very risky.

By the way, guys,

marriage is risky too.

Please ask Akash.

Scary.

Why are you scaring the poor things?

Sir, did something happen
between you and Ms. Kumud?

Everything will be good.

- It's all good.
- It's scary.

No, it's not like that.

We don't just make watches,

we do matchmaking too.

Cheers, sir.

What are you discussing?

Did you know what they were up to?

Yes, I did,

but they realised late

that they were made for each other.

What are they discussing?

Why don't you wear a watch?

They are designed by you.

Watches feel like handcuffs to me.

And as a designer,

I want my hands to be free.

Perhaps they're saying

that the two of us look good
together, like a dial and a strap.

Is everything all right, Gopalan?

I've been mulling something over
for the past few days, Mr. Desai.

I can't keep it
to myself any longer.

Is it about UCP?

No. UCP is not a long-term solution.

Smuggling will be controlled,

but how will you increase the sales?

And for that, you need to take

some hard decisions, Mr. Desai.

Such as?

We've advanced from zero to ten.

It's very good,

but we need

a fresh marketing perspective

to become a hundred, you know.

We need a...

We need a fresh vision.

I completely agree.

I'll ask Megha to give us
some new ideas...

No, that's not what I meant.

Megha is good.

She's good,

but

good is not enough, Mr. Desai.

To be the best,

we need someone experienced.

- Are you asking me to fire Megha?
- No.

We need

an experienced addition to the team.

Someone who knows

how to build a brand from scratch.

- Zee.
- Hmm?

They're calling you two downstairs
for a group photograph.

- Let's go.
- Coming!

Hurry up.

Anyway, will you think about it?

Yes, sir.

Hello, congratulations!

The two of you
have been married today.

I still can't believe this.

It seems like it was just yesterday
when the ceiling fan fell.

- Congratulations!
- Thank you, sir.

Welcome!

Thank God you've brought
a bouquet, not an envelope.

Yes.

Where are you going
on your honeymoon?

We've chosen a lovely destination.

- Huh?
- Hosur.

I expected as much.

What's this?

Have you ever been to the Maldives?

- Sir...
- Sir...

It's my treat.

- You deserve it.
- Thank you, sir.

This...

Congratulations, Gaurav.

'To the brightest Titan'

Thank you, sir.

Congratulations, Megha.

Oi! Are you crying?

Mr. Desai praised you just now.

- Okay.
- Rare...

- That's rarest of the rare,
I would say. - Come on!

Please come.
Let's have a group photo.

- Mr. Gopalan, please come.
- Come on!

- Pooja!
- Pooja, come here.

Smile, please!

- Smile!
- Smile!

Jeh.

What is it?

Um.

We must bring in
a new Head of Marketing.

Someone who has launched
a couple of successful campaigns.

Then please hire.

Okay.

By the way, whose idea was it?

It was Gopalan's.

I see.

So, you've finally

consulted the right person.

Yes.

Okay.

Jeh.

Are you determined
to bug the hell out of me today?

Uh, no. Seriously.

I need your advice.

Megha has been with us
since the beginning.

Yet I'm replacing her

despite her loyalty.

What's "nishtha"?

Loyalty.

Why did you do that?

Because we need

an experienced approach.

She's talented,

but she's young.

She won't like this decision.

Were you happy

when you were sent to NBIDC?

No.

Yet you learned something more
than just improving your Hindi.

Yes.

Yes, so

do you hate me?

- No.
- Then shut up and let me play.

All right. Here we go.

All right.

96!

We only need one.

- Yes, but not bad.
'- What?'

'Couldn't you call me?'

What's the matter, Akash?

Did you send Megha on her honeymoon

just to replace her
with a new Head of Marketing?

No.

That's not true, Akash.

She'll be heartbroken, Zee.

No.

She'll understand.

So you've already decided.

Fine.

Akash, you need to go to Hosur

for a few days.

- What?
- Hmm.

I can't go there.

They need me here more.

Hear him out. He has a point.

Don't misunderstand me, Akash.

The sales are increasing,

so we need someone
from the senior team

to handle manufacturing, don't we?

Oh.

So, I'm being kicked out
of the head office.

Fine. Not an issue. We'll see.

Akash.

It reminds us of both
the past and the present.

We tweak it one way,

you think Classique.

- A tea, please. - When we
tweak it another way, we think...

Sir, where is Titan's office?

Young man, this sign

is loud and clear.

Ah!

Why are you going there?

I've come for an interview

for the position
of Head of Marketing.

I think you're late.

Everyone has gone home.

- Oh!
- Hmm.

Okay. It's their loss.

I had come
to change Titan’s destiny.

How?

Can you see that black scooter?

Kinetic.

It's expensive
and has very low mileage.

But it's successful.
Do you know why?

It has neither a kick-start
nor gears.

And we marketed just that.

The convenience.

Now it's supremely popular

with newlyweds and 'nearly deads'.

Young couples and senior citizens.

I realised something
while working at Kinetic.

The product could be good,

but the marketing
has to be even better.

So you were

- the Head of Marketing at Kinetic?
- Hmm.

Kinetic is growing rapidly.

Then why do you want

to leave it and work for Titan?

Kinetic is now on autopilot.

It's time to help
a new Indian brand grow.

I'd like that challenge.

I can see a lack
of marketing insight at Titan.

Maybe that's why
they are not flying.

It's easy to say from the outside.

I don't mind being an insider.

Then come tomorrow
during office hours

and meet Titan's MD.

I'm meeting him right now, sir.

You're the MD, Mr. Xerxes Desai,

and you're the GM, Mr. Gopalan.

And you?

Murli Shankar Dalmia.

People lovingly call me M.S.D.

If you knew about the interview,

why didn't you come earlier?

What we can discuss
informally over tea

cannot be discussed formally

in a cabin, sir.

Shall I give you my number,

or will you look it up
in the directory?

We'll look it up.

I'll see you soon.

It is very clear that we must
increase production capacity.

If you need any help with this,
just let me know.

- Sameer.
- Any help!

He isn't making you
work too hard, is he?

No, sir.

How are you?

Everything's going good.

How does it feel to come straight
to work after your honeymoon?

Uh...

We already knew
about such challenges.

Okay. I'll see you.

Gaurav.

Yes?

Actually...

They're hiring
a new Head of Marketing.

Why?

Megha...

She'll understand.

I hope so.

Yes, she will.

Hey!

- Hello, sir.
- Hi, Megha.

- Hi!
- Good morning.

Morning! Morning...

How was your trip?

Very good, sir.

That's good. Superb.

We were waiting for you, Megha.

Yes.

Is everything fine, sir?

- Everything's fine.
- Right. Um...

There have been some developments
in your absence.

- Positive developments, you know.
- Yes.

So glad to find you both here.

Hi...

- Hi, I'm M.S.D.
- Megha Mhatre.

Nice to meet you.

Murli Shankar Dalmia.

He's our new Head of Marketing.

Murli, let's talk in my office.

Yes? We'll take it there.

- I'll leave it to you.
- Yes.

- Thank you, Murli.
- See you, Megha.

Yes, Megha. Take care.

When was it decided?

Only two people now know
the timing of decisions at Titan.

And I'm not one of them anymore.

- Sir, have I been fired?
- No. No! No!

Not at all.

Sir, is it because I'm married?

No. Absolutely not.

Then why are you demoting me, sir?

You're not being demoted.

But I'm no longer
the Head of Marketing.

No.

We needed help.

Someone with experience

in building a brand from scratch.

You'll learn from him,

and he'll learn from you.

Because you know
the brand better than anyone.

You're the first employee
of this company.

Megha.

Megha.

You're my favourite person here.

Thank you, sir.

Do you think you've been replaced?

You have a wall clock
in front of your desk, don't you?

Hmm.

Bring it to your desk.

Why?

Please bring it, Megha.

Wait a minute.

Yes.

Did the presence of the wall clock

make your wristwatch disappear?

No.

That's the point.

A replacement

replaces something old.

'You're both there together.'

So this is an enhancement.

Yes, but Gaurav,

I was a part of Titan
since it began.

And you still are.

No one can change that.

'The Head of Marketing may change,'

'but Megha Mhatre will always
be part of Titan's first batch.'

You've seen the company
come to life.

You've seen it grow.

'Right?'

M.S.D. is an experienced
professional, Megha.

You can use this as an opportunity.

You can learn from him.

If things get worse,

I'll teach you how to make watches.

Then you can join
the Engineering Department.

When are you coming home?

I'll come tonight.

Are you sure?

Hmm. Sure.

Okay. Bye.

Bye!

'Tata's Trust, Titan.'

'India's Best Watch, Titan.'

Miss Megha.

A tagline is the identity
of a brand,

but if you keep changing it,

how will consumers
recognise Titan, the brand?

"Utterly butterly delicious!"

What do you recall when I say this?

Of course, Amul.

"Someone who loves his wife..."

"Cannot say no to Prestige."

A tagline defines a brand.

Do you think
people have been gifting diamonds

since the Mahabharata?

Anyone?

Previously, diamonds
were used as investments,

much like gold bars.

Then De Beers launched a campaign.

"A diamond is forever."

That tagline transformed
the whole scenario.

That's what I want for Titan.

Sir, what are the things
we are trying to convey?

Very good question to begin.

- Quality.
- A brand by the Tatas, for sure.

Quartz!

Like a...

A world-class watch

with a wide range

of designs and prices,

from the house of the Tatas.

Sir, we need a tagline,
not an essay.

Okay.

What about

"Titan Quartz by Tatas"?

It's simple.

'Titan...'

'Tatas...'

It's quite direct.

It is so direct

that it is perfect.

It's simple, clean,

and elegant, just like the Tatas.

Think about it.
It combines Titan's branding,

Tata's trust,
and the curiosity of quartz.

I think it's perfect.

Comprehensive content
in just a few words.

Yes, I think that's it.

Well done.

Hello!

- How is everyone?
- Hi, sir.

Akash?

What about Hosur?

Everything's fine in Hosur.

I also had a word with Mr. Gopalan.

I'll go there when they need me.

Is it okay with you?

Welcome back!

Let me introduce you.

Allow me to do it myself, sir.

M.S.D., sir.

Hi...

"M.S.D.?"

Murli Shankar Dalmia.

Ah, nice. I'm Akash.

I know.

He is the new Head of Marketing
for Titan.

Oh! That's nice.

So he's already been hired?

- Nice. Congratulations.
- Sir.

Sir.

- We'll have to do it again.
There's no shadow. - Boss!

Allow me to introduce you
to someone.

He is Suresh Malik.

He has just come from Bombay.

He's from the OBM agency.

They have delivered the most
successful campaigns in our country.

He'll work with us now.

Lovely to have you on board.

Mr. Xerxes Desai and Mr. Gopalan.

- Good to have you.
- Welcome.

Can we do... What time is it?

- 4:30.
- 4:30.

Can we meet at 6:30 in my office?

- Absolutely.
- Yes? Huh?

- I'll be here.
- Thank you!

You both look like each other's
'before' and 'after'.

And I'm the much later version.

Let's go.

- Skip?
- Yes.

Just like this.

What a joke!

Mahesh, can you stand
with your hand in your pocket?

This way!

I'm good. You're finally back.

- Son-in-law!
- Namaste!

- Please come. May I?
- No, it's fine.

Come inside.

Please come.

Please keep the change.

When will you listen to me

and stop doing this work?

Can you leave Titan?

No.

Then how can I leave my work?

Your company is your passion,

and my work is mine.

Okay.

At least eat for now.

'Kuwartj.'

It's "z".

'Kuwartz.'

- Quartz?
- Yes.

- Quartz.
- Quartz.

Hello?

Yes, sir.

What?

I don't understand, sir.

Yes, it's a bit chunky.

I liked it.

Sir, M.S.D. has called you.

Where?

He has called you to a wedding.

He said it's urgent.

"A wedding?"

Huh?

Why is he acting like a third wheel
at someone's wedding?

He also said you must bring a gift.

What is he up to?

Whose wedding is it?

No idea, sir.

Oh! Thank you for coming
on such short notice.

Murli, what is this?

Sir, the 'rasam' is really tasty.
Please have some.

Okay, but why did you call us here?

Exactly!

Did you bring the gift?

Yes.

An envelope.

Yes. What now?

Sir, it's wedding season.

And what happens during this season?

There are either weddings

or wedding anniversaries.

And what does
the whole country give as gifts?

An envelope.

Exactly!

Just as you've brought one.

What if we replaced
this good old envelope

with a Titan?

That's a great idea, sir.

Thank you very much.

But we have to sell watches,

not a wedding souvenir.

We have to sell a wedding souvenir!

Why do we give gifts?

To convey an emotion.

And in our country,

weddings are the most
emotional events.

We just have to connect
the emotions of a wedding

to Titan's, and we'll have a winner.

Let's create a campaign.

Let's make Titan the best
wedding gift ever in India.

I love it.

Approved.

By the way, whose wedding is it?

Ramesh and Revati's.

Who are they?

I don't know.

- You don't know?
- Excuse me!

- I was just...
- What?

I was just passing by.

But there's no need
to be embarrassed.

We have an envelope
as a wedding souvenir.

We can give them money per plate,
and perhaps a little extra

as a courtesy. They won't mind.

All right, but you could have
said this at the office.

Exactly.

I have heard a lot about you, sir.

"No discussion, only demonstration."

- I'm out of here.
- Yes.

'Sir, if you're okay with it,
then let me present...'

Okay, guys, I'll make a move.

Yes, Akash. We are leaving too.

Just some last-minute discussions.

- Sorry...
- If you like, I can wait a bit.

- Not a big deal.
- No, Akash.

Go home! You look tired.

Please have some rest.

Sir, we can also stay
if you'd like to discuss anything.

Megha, office hours are over.

Don't worry so much.

We'll discuss it tomorrow morning
with a fresh mind.

It's okay, Megha. We should leave.

I guess

some very important company
matters are being discussed here.

It's okay, you may continue,
Mr. Gopalan and M.S.D.

See you, guys.

Sir, what is Akash's role
in this company?

Sometimes he advises on sales,

and at other times
on finance or logistics.

I don't understand his actual role.

Do you have a father, sir?

What?

Your father.

Yes, I have.

If you don't mind me asking,
what does he do?

He was an engineer.

What about your brothers
and sisters?

- Gaurav.
- Just a minute.

- I have a brother.
- Okay. What does he do?

He's studying medicine.

That's nice.

What does your mother do, sir?

She's a homemaker.

No, I mean, what's her role?

She does everything.
How can you define a mother's role?

Right.
We cannot define a mother's role.

That's what I mean.

A mother is both a friend
and a teacher.

If something goes wrong at home,
she takes care of it.

She even manages
the household expenses.

A mother does so much for us,

yet we cannot define her role.

What are we getting at?

Akash...

He is exactly the same with Titan.

'Almost like a mother.'

'He is also one of the founding
members of the company.'

If you remove the mother from the
equation, the family won't survive.

Shall we?

I know you will end up choosing
either Terry Cotton or Terry Wool.

Your entire wardrobe
is full of those.

Which one was the woollen one?

What was its name?

- Merino?
- "Merino!" Merino wool!

Please show me something
made of Merino wool.

Okay, sir. Merino...

This is a very fine fabric, sir.

- Fine fabric...
- Yes, sir.

No, show me something else.

No, I don't like this.

- Show me something else.
- Sir.

- Anything else?
- This...

Something softer...

Not this.

No, it's too rough.
Do you have it in another material?

Sir, you yourself don't know
what you want.

What should I show you then?

Fine.

Let's go, Raj.

Do you know anything
about customer service?

Yes? Good luck.

Good luck with this guy.

You're expecting
too many options from a shop.

Yes.

How many designs does Titan offer?

Four?

Aren't you being hypocritical?

Yes, you're right.

And I won't play it safe.

Dangerous! Here!

Dangerous!

So you mean

we should invest
more in watch designs?

Yes.

Honestly,

our sales are barely increasing.

We haven't even
fully recovered from UCP,

and yet you want to offer
new designs to every customer.

Not for every customer,

but different options
for each type of customer.

I got it.

Indians love options.

Mr. Desai, why do you
always come up with strategies

that cause the company
to incur losses?

This isn't the only area
we need to invest heavily in.

What do you mean?

M.S.D.

Ladies and gentlemen,

we are going to launch
our first TV commercial.

What do you mean
by "we are going to"?

When was this decided?

Can you believe this?

First, he shocked us
by talking about designs,

and now it's the TV commercial.

We have to do that, Akash.

Your new ideas could
disrupt our accounts.

How much more should we invest?

If we don't invest,
how will we make a profit, Akash?

If we fail, we'll sink, M.S.D.

Our company
is making neither a profit

nor do we have enough capital.

And the campaign
you're talking about

is even bigger than Bajaj's.

Yes.

This is bigger than even
the largest campaign in the country.

He's got a valid point, Mr. Desai.

Look.

We want to establish our brand.

Right?

People don't go to a shop
and ask for toothpaste.

They ask for Colgate.

They don't want to get a photocopy.

They ask for a Xerox.

Similarly,
instead of asking for a watch,

they should ask for Titan.

- Look, Zee.
What you're saying is right. - Yes.

- You're not wrong.
- Okay.

But please slow down.

You’re making an investment
of Rs. 80 lakh

after sales of just Rs. 30 lakhs.

This is not smartness,
but utter foolishness.

Why should we stop, sir?

All the other big brands

are reaching every household
through television.

Yet you want us to remain stuck
with just the hoardings.

You need to understand one thing.

Not every household
in this country has a television.

Guys, we are not ready
to take such a big risk right now.

If it fails, Titan will face
an unimaginable loss.

If this campaign fails,

I will tender my resignation.

Mr. Desai,

such a huge investment
on a single commercial?

Why?

I want Titan to reach
every household in this country.

Every single household.

How many states and regions
does our country have?

Every state and region
has its own language.

Correct.

How many ads will you make?

Absolutely right.

We need something

universal.

Something that defines
the identity of Titan.

Exactly.

Sir, there is one thing

that is universal

and can reach every household.

Music.

Now we're talking.

People might forget words,

but tune...

- Melody!
- Melody!

"Nirma!"

- "Washing powder Nirma."
- "Washing powder Nirma."

- "Washing powder Nirma."
- "Washing powder Nirma."

You know it.

And Bajaj, sir.

- Bajaj.
- Bajaj.

"A magnificent image
of magnificent India!"

"Our Bajaj!"

"Our Bajaj!"

"Our very own Bajaj!"

Yes!

Shall we, team?

If it fails, you'll be free
of me and my nonsense.

Mr. Desai...

Huh? Gopalan?

Megha? Gaurav?

Akash...

What?

Say, "seri".

- "What else are we going to be?"
- That was a good idea, Megha.

Thank you, sir.

- Hi, Reshma!
- Hi.

This is Titan's new watch,
for which we are shooting.

The gift will be
placed on the table.

You'll check it.

That's it! That's what we want.

We're good to go.

- Well, the visuals are great.
- Yes.

But the music...

- It doesn't connect.
- Tsk!

Let's find something.

Did you find anything?

Sorry.

Did you find anything?

No.

What is this?

Has Titan become
a music company now?

Jeh, how come you're here?

Yes, I came to attend a concert,
but the flight landed early.

I thought I'd come and meet you all.

There's a concert
going on here as well.

No.

No...

We were just

working on the campaign.

Why does everyone look
so tired and lifeless?

Come on. Come along with me.

Call everyone.

Ladies and gentlemen,

presenting Mozart's 25th symphony.

'Dad.'

'Titan:
the most precious gift of love.'

Dad, I want the watch
with that music.

Although it's a foreign tune,
it connects so well.

Shall we try a variation?

What variation?

Let's Indianise it.

Hmm.

Um, boss, there are only four boxes.

We can load them into the car.

We don't need a truck anymore.

Sorry!
I'll load them onto the truck.

Just a minute.

Yes, boss?

Show me your hand.

Idiot!

'Xerox' Desai,

you've ruined my business.

'Titan Quartz.'

Whoa, Zee!

You did it!

You've delivered this symbol
to every single household in India.

Thank you!

Thank you, Jeh!

Now, it's time for you

to wear this symbol of excellence.

Not yet, Jeh.

This is India's best watch,
not the world's.

There's still a long way to go.

Titan has only eight months left.

After that, our company

might shut down permanently.

I'm sorry.

It's over.