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[narrator] On Tomorrow's World Today,

we explore the cutting-edge advances

that are shaping four different worlds.

The world of inspiration, where the wonders of

the natural world amaze and inspire us.

The world of creation, where ideas come to life from

traditional arts.

The world of innovation, where ideas and inventions

move us all forward.

The world of production, where innovations are

mass produced to improve our lives.

From Inventionland World Headquarters, here's your host,

George Davison.

In many industries, it's only the wealthy who can

afford the new technologies.

For example, when the automotive industry

was created, it was just the rich people driving around

in their cars, until Henry Ford created the affordable car

for everyone.

Now, fast forward to the early days of the internet.

It was only those big players

that could afford the luxury of going digital.

But as technology evolved and the internet became more

and more accessible, the game changed.

Suddenly, there was a new era that dawned

for small businesses,

and it opened up a world of possibilities in

the digital realm.

Today, we're in a digital landscape, and it's teeming

with possibilities.

You see, small businesses have been embracing the power of

digital marketing, and they're using templates to

create websites, social media posts, and other online

channels so they can connect with customers, drive sales,

and even build brand awareness like never before.

But now, it's no longer a luxury.

It's a necessity for success.

Despite the prevalence of digital marketing though,

around 46% of the small businesses in the United States

still don't have a website.

So today you can start with a blank screen, and with just

basic information about your business, generative AI

platforms will work with you hand-in-hand to create

a professional website,

manage your digital marketing campaigns,

and even expand your reach online.

So I'm gonna send Greg to the world of innovation in

Seattle, Washington, to explore how one company is

empowering these small businesses

to thrive in today's digital world.

Small businesses are everywhere,

and they're all vying for your attention.

There are over 6 million of them in the U.S. alone,

but believe it or not, only 64% have websites.

Now as we move ahead into an increasingly digital world,

having a strong online presence is more important than ever.

And that's why we're here at GoDaddy in Kirkland,

Washington, to meet with the experts and explore how

they're creating customized solutions and user-friendly

platforms that will help entrepreneurs enhance

their digital footprint today and in tomorrow's world.

Let's head inside and talk to Gourav Pani.

He is the President of U.S. Independents for GoDaddy.

-Gourav. -Greg, great to meet you.

Great to meet you too -- so, Gourav, tell me

a little bit about the history of GoDaddy.

Since 1997, we've been helping our customers get online.

At the beginning of the internet, which is where

you were starting, getting online,

getting a domain name, it was a really difficult thing to do.

Yes, solving that hard problem of simplifying for others is

where we found our space.

So basically, you're helping people now do what you did.

GoDaddy started as a very small business, and now look at you.

It is so amazing to watch our customers thrive every day.

Do you think that that web presence is as important now

as it was back then?

With customer expectations being one where they want to

see everything immediately, being available online

and offline is vital to small businesses.

Excellent, well, I can't wait to learn more.

So, what's next?

Next, you get to meet Laka Sriram, a Vice President of

Artificial Intelligence.

He's gonna tell you what we are up to.

Lead the way.

-Hey, Laka. -Hey, Greg.

-Nice to meet you. -Great to meet you, too.

So, Laka, artificial intelligence,

or machine intelligence, as a concept has been around

since the '50s, and what a lot of people

may not realize is we've been using forms of

artificial intelligence for quite a while now.

I mean, every time you type a phrase into a search engine,

you're using a version of artificial intelligence.

But generative AI is a different animal.

It's a leap forward. Tell me about the difference.

You're right.

AI has been there for decades now, and we actually use it in

several aspects of our lives, starting in automobiles

and video games and search engines

and so on and so forth, right?

But generative AI is this new field within AI,

which focuses on building new content.

It gets trained on large language models, which are

based on huge datasets.

But it takes all of those datasets,

it uses examples and identifies patterns,

and builds brand-new content that's novel

and that's not part of its training set at all.

So it's not just a clearinghouse for data that

already exists.

It's not just making a recommendation.

It's really creating something brand-new.

A hundred percent. It creates brand-new.

It takes in some of the cues from the user.

Like at the beginning, the user can navigate and guide

it in a certain direction, but it uses its training data

and it builds brand-new text, image, videos, software,

code even, that wasn't part of a trained set at all.

Wow, so this kind of leads us right into what Airo is.

So when GoDaddy was building Airo, you used generative AI

to put together a platform that would bring generative AI to

someone like me.

We've used all the advancements that have been happening in

generative AI across the tech industry, plus the experience

that we at GoDaddy have had for the last 20-plus years,

like working with small and micro business owners.

So we've combined those two together, and we built this

brand-new experience and platform layer even that

helps every single small business owner with setting up

their identity and presence, from scratch till the end.

Everything is set up right off the bat and ready for them

to use. -I'd love to see that in action.

-Can I get a demonstration? -100%.

We should go meet with Nicki Hybner, one of our designers

of Airo and she can walk you through the end-to-end demo

what actually Airo is, and she's right that way.

How long did it take to get Airo up and running?

-Three months, start to end. -That's amazing.

Yeah, and Greg, here's Nicki. She can introduce you to Airo.

Thanks a lot, Laka. Hi, Nicki.

-Hi, Greg. Nice to meet you. -Nice to meet you too.

So I understand if I want to get a look at Airo,

you're the person to show me.

Yeah, and I'd love to show it to you.

I actually have a demo set up in the conference room if

you want to follow me. -Absolutely, lead the way.

Well, Nicki, now that I understand how customer

feedback and information actually went into the creation

of GoDaddy Airo, let's make this a little bit more

personal now -- help me put my business online.

Let's do it. Let's check it out.

So, one of the great things about Airo is that you can

start with a simple idea. Any burning business ideas?

Well, let's say I want to start a dessert shop.

Okay.

So we will go ahead and type in, "I want to open

a dessert shop in Kirkland."

And by hitting this button, we'll start to generate

business names and domain name suggestions

for this business idea that you have.

Now, are all of these available and able to be used right away?

All of these are available.

So if you like Satisfy Sweets, we can go ahead and add that

one to the cart and complete the checkout process.

[Greg] And as quickly as that, I've purchased a domain name.

-Exactly. -Wow.

Really couldn't be much easier than that.

Pretty simple.

And, in the background here, we're creating a couple of

things for our customers.

We're looking at the domain name, and we're gonna be making

suggestions for how they can get started in a couple

different areas.

We'll take a look at that in just a second.

We take a moment to celebrate and continue.

And here, you'll see your business start to come to life

for the very first time.

That moment can be really intimidating.

And by simplifying it, making it easier, we're helping

more people get online and be confident about the business

that they're doing there.

So this is basically what my business is gonna look

like online, and we've done this in seconds.

[Nicki] Exactly. It's ready to publish.

We have a website preview on the right-hand side here.

By scrolling through these images,

you can choose something that you like.

-Maybe that one works. -Okay.

And if you want to make some customizations to your business

name or your vertical, you could do that right here.

We like this one, so we'll go ahead and hit Publish,

and in just a few seconds,

you'll be online for the first time.

So this is gonna be the image of whenever people look for

my sweet shop, this is what they're gonna find.

-Exactly. -Well, what's next?

Once we're on the dashboard, there are a lot of other things

our customers can do that Airo's generated for them,

things like a fully custom website, personalized email,

branded logo, even engaging social posts.

So if we come in here, we can take a look at a series

of logos, choose one that we like.

And if we wanted to, we could click here to

customize it and add additional details to make it our own.

So if I don't have any design experience of my own,

Airo's gonna help me generate that.

You don't need any design experience to do this.

Most of our customers are not designers, they're not

marketing experts, they're not web designers.

So this gives them a series of starting points, and they can

just interact with a couple of clicks and customize that item.

When you're ready, clicking continue will update

that logo and add it to your business so that it's ready to

use on all of your different tools.

And there were lots of options there.

So that logo, even though it's been generated by Airo,

there's a lot of opportunity for me to make that look

the way that I want it to look.

Exactly, it's fully customizable, and it includes

all the input that you're giving us.

Once you've completed your logo, we also apply it to

your website.

We have generated a fully customized website for you.

Your coming soon page is already live, but this is what

you'd want to share with people when you're ready to launch

your business completely.

And by clicking this button, you could continue in

and start editing that website.

Okay, where would we go from here?

We could jump in and take a look at some of

our social posts.

So by coming in here and clicking in, they'll get

customized prompts that they can immediately publish to

their social media accounts.

So these are customized based on what we already know about

their business, that category they chose, and some of

the things that they've selected through the process so

they can go ahead and publish these immediately.

So Airo's basically putting together a marketing calendar

for me, a schedule -[Nicki] Exactly.

of when things will appear on social media.

So I would think that this would be really a great

learning tool for somebody who's never done their own

online marketing campaign or anything like that.

Airo's gonna give you suggestions about how to

do it, and then as you learn, you'll be able to customize

that more and more to your liking.

Exactly, it's not designed to totally remove

your thumbprint on each of the products.

It's designed to help you get started, to give you more time

back to put into your business,

to spend time with your customers,

and do the work that's most important to you.

This is super exciting, and this experience could not

have been easier, but I'm gonna get together with Katie.

She's one of your actual customers, and we're gonna

talk about her experience, so Nicki, thank you very much.

Awesome. You're very welcome, Greg.

-Hi, Katie. -Hi.

So, Nicki walked me through the process of using Airo to

get my business online, and I know you have your own

experience with GoDaddy AI, but first, tell me a little bit

about yourself, and tell me about The Grand Lady.

Sure, sure.

So, in 2012, my husband and I got married at an old historic

camp right outside of Chicago, and we just fell in love with

this idea of creating a space where people could come

together and celebrate some of life's most precious moments.

And so fast forward 10 years, we found the listing to

The Grand Lady online, and we went and visited it,

and immediately fell in love.

And so we spent the next two years renovating the mansion

and building the hall, building a flower farm,

and we hosted our first wedding in 2021.

-[Greg] That's amazing. -[Katie] Yeah.

[Greg] And it's been really successful.

How do you think that AI has helped you take those ideas

and bring them into reality?

So being a small business owner is really challenging.

You have a million and one things to do always.

And so I really relied on AI to help kind of simplify the way

that I do the business.

So one thing I really think about is being intentional

about how much time I spend working in the business versus

on the business.

So working in the business, we're showing people around,

we're planting flowers, we're attending to clients

and that sort of thing, which is all

required and necessary.

But the other side of it is working on the business,

doing social ads, email campaigns, and all that.

And so I've leaned on AI to help with a lot of

our marketing efforts.

And so one of the ways that I've used it is writing

ad copy, and so rather than starting from scratch,

I've actually just gone to AI,

and I've said, "Hey, I want you to write

10 high-performing ad copy headlines," told them a little

bit about my business and my target market, and it has

generated it, and what I found is that

those ads perform much better

than what I could have done on my own,

and so it's just super effective and efficient.

-So you actually did work for GoDaddy at one time. -I did.

So, you do have a little bit more fluency with some of

these things than the average person might.

But do you think that someone like me, with very little

experience, would be able to utilize these tools?

Oh, absolutely.

GoDaddy has done such a great job at actually building the AI

directly into the tools.

And so, you as a small business owner, you don't have to have

extreme fluency.

They've kind of taken out some of that for you,

and they've just created a really streamlined tool that

allows you to actually use the AI, get the value,

and gain the efficiencies, as well.

Excellent, well, Katie, continued success,

and thank you very much. -Thank you.

-Hey, Laka. -Hey, Greg.

Hey, thank you so much for setting up that demonstration

with Nicki -- got to see how Airo works,

and then I heard from Katie about all of her success too.

This looks like something new.

We're continuously improving, right?

We're leveraging all the advancements that are

happening in generative AI and continuously feeding it

into Airo, right?

What you saw with Nicki was all the things that are there in

the left-hand side.

It addresses content generation in a whole complete way for

the business owner, starting from an idea all

the way to social payments and et cetera are all done.

It all exists right now.

But what the next further evolution of Airo is about it

as a tool evolves into a complete business partner,

making Airo into a tool such that it is constantly working

on your behalf, on the customer's behalf in

order to improve the customer's business, in order to help them

grow and thrive in the near future, as well.

So all of this, once it's implemented,

your customers that have Airo, if they want to use this,

they'll be able to.

Yeah, this all becomes part of Airo, right?

Like the go-to-market plan, it helps the customers with

a specific set of steps when they want to launch

any new product, right?

And a chief marketing officer is about where Airo informs

the small business owner on the steps that they should be

taking in order to promote and grow their business.

All of this happens behind the scenes without even

the customer asking for it. -Wow, it's super exciting.

I really can't wait to see how it all shakes out

once it's implemented, but in the meantime,

I've got to hook up with Gourav.

I've got a couple more questions for him.

-So thanks a lot, Laka. -All right. Thank you, Greg.

-Hey, Gourav. -Hey, Greg.

I'll tell you, I've learned so much today.

This has been really exciting.

Now, artificial intelligence, AI, it's one of those hot topic

buzzwords, sort of perks people's ears up

and raises some concerns.

Are there any concerns that your customers should have

about how their data might be being used?

I'm happy to say there's nothing to be concerned about.

All customer data will stay secure within our four walls.

So basically, Airo is just there to act as your assistant

and getting you online so you can get back behind

the counter, because that's really how

a small business survives. -That's correct.

Airo is your assistant that helps you get things

done faster. -Great.

And Airo is not gonna really do anything

that I don't tell it to do.

Airo will never do anything a customer

doesn't tell it to do.

Well, Gourav, now that we know that AI is our friend, what are

some of the uses for generative AI that maybe exist right now

but are not really being widely used?

The one that I can think of that comes top of mind is going

from the digital world to the physical world.

Let me give you an example.

Let's say you use generative AI to create an image of something

you want to actually create a physical product out of.

You take that image, you send it to a 3D printer,

and it prints out a physical product for you.

So somebody is inventing something in their garage.

They would actually be able to have that sent out

to a 3D printer

and prototype it maybe numerous times and get that

idea refined and then actually bring it to market.

That's exactly it.

The cost of ideation, prototyping, just went down to

such low levels that small businesses can do something

that large businesses have been doing for a long time.

Yeah, this is the kind of thing that you would have to turn to

a manufacturer or a larger business to have that done,

and every time you wanted to do a new prototype there would be

additional costs involved.

Additional cost, additional time.

All of those are getting saved for small businesses.

That's amazing.

So give me another example of what you're referring to.

Let's take the example of advertising, for instance.

In advertising, large corporations have had access to

a lot of data for years that they can use to focus ads on

very specific customers.

Small businesses have never had access to that level of

information, until now.

Generative AI allows small businesses to create curated

ads that can be used to target very specific customers

to meet their end goals.

So really, this has become an end-to-end process, where

somebody can create something in their garage, test it,

prototype it, bring the final product that they want to

manufacture, and then take the whole thing through

the marketing and advertising, get it online, and then decide

exactly how far how they want to scale up for manufacturing.

That's exactly it.

From concept to the hands of the customer through

generative AI. -Wow.

Well, I guess we're only limited by our own creativity.

That's truly it.

Well, I've got to get back to Pittsburgh.

This has been amazing. You mind showing me out?

I sure can. Thank you.

So, Gourav, this really has been fascinating.

You have a great team here,

but I do have one last question for you.

Where do you see small business in tomorrow's world?

Tomorrow's world belongs to tomorrow's generation.

And what tomorrow's generation wants is a high level of

personalization and speed of service.

Generative AI will unlock bespoke products and services

to be delivered to customers with the ultimate level

of delight. -Excellent.

Well, do you see any compromises involved as more

and more small businesses incorporate AI?

As more small businesses start to use generative AI,

it'll become the new normal, and our world will change for

the better forever. -Excellent.

Well, I'm looking forward to the future,

but in the meantime, I've got to get home.

Let me show you out.

Well, that's another episode of Tomorrow's World Today.

See you next time.

And remember, tomorrow's world is where inspiration

and creation drive innovation and production.