All language subtitles for Tomorrows.World.Today.S07E06.1080p.WEB.h264-FREQUENCY_track3_[eng]

[narrator]
On Tomorrow's World Today,

we explore
the cutting-edge advances

that are shaping
four different worlds.

The world of inspiration,
where the wonders of

the natural world amaze
and inspire us.

The world of creation,
where ideas come to life from

traditional arts.

The world of innovation,
where ideas and inventions

move us all forward.

The world of production,
where innovations are

mass produced
to improve our lives.

From Inventionland World
Headquarters, here's your host,

George Davison.

In many industries,
it's only the wealthy who can

afford the new technologies.

For example,
when the automotive industry

was created, it was just
the rich people driving around

in their cars, until Henry Ford
created the affordable car

for everyone.

Now, fast forward to
the early days of the internet.

It was only those big players

that could afford the luxury of
going digital.

But as technology evolved
and the internet became more

and more accessible,
the game changed.

Suddenly, there was
a new era that dawned

for small businesses,

and it opened up
a world of possibilities in

the digital realm.

Today, we're in a digital
landscape, and it's teeming

with possibilities.

You see, small businesses have
been embracing the power of

digital marketing,
and they're using templates to

create websites, social media
posts, and other online

channels so they can connect
with customers, drive sales,

and even build brand awareness
like never before.

But now,
it's no longer a luxury.

It's a necessity for success.

Despite the prevalence of
digital marketing though,

around 46% of the small
businesses in the United States

still don't have a website.

So today you can start with
a blank screen, and with just

basic information about
your business, generative AI

platforms will work with
you hand-in-hand to create

a professional website,

manage your digital
marketing campaigns,

and even expand
your reach online.

So I'm gonna send Greg to
the world of innovation in

Seattle, Washington, to explore
how one company is

empowering
these small businesses

to thrive in today's
digital world.

Small businesses
are everywhere,

and they're all vying for
your attention.

There are over 6 million of
them in the U.S. alone,

but believe it or not,
only 64% have websites.

Now as we move ahead into
an increasingly digital world,

having a strong online presence
is more important than ever.

And that's why we're here at
GoDaddy in Kirkland,

Washington, to meet with
the experts and explore how

they're creating customized
solutions and user-friendly

platforms that will help
entrepreneurs enhance

their digital footprint today
and in tomorrow's world.

Let's head inside
and talk to Gourav Pani.

He is the President of U.S.
Independents for GoDaddy.

-Gourav.
-Greg, great to meet you.

Great to meet you too --
so, Gourav, tell me

a little bit about
the history of GoDaddy.

Since 1997, we've been helping
our customers get online.

At the beginning of
the internet, which is where

you were starting,
getting online,

getting a domain name, it was
a really difficult thing to do.

Yes, solving that hard problem
of simplifying for others is

where we found our space.

So basically, you're helping
people now do what you did.

GoDaddy started as a very small
business, and now look at you.

It is so amazing to watch
our customers thrive every day.

Do you think that that web
presence is as important now

as it was back then?

With customer expectations
being one where they want to

see everything immediately,
being available online

and offline is vital to
small businesses.

Excellent, well,
I can't wait to learn more.

So, what's next?

Next, you get to meet Laka
Sriram, a Vice President of

Artificial Intelligence.

He's gonna tell you
what we are up to.

Lead the way.

-Hey, Laka.
-Hey, Greg.

-Nice to meet you.
-Great to meet you, too.

So, Laka,
artificial intelligence,

or machine intelligence, as
a concept has been around

since the '50s,
and what a lot of people

may not realize is
we've been using forms of

artificial intelligence
for quite a while now.

I mean, every time you type
a phrase into a search engine,

you're using a version of
artificial intelligence.

But generative AI is
a different animal.

It's a leap forward.
Tell me about the difference.

You're right.

AI has been there for decades
now, and we actually use it in

several aspects of our lives,
starting in automobiles

and video games
and search engines

and so on and so forth, right?

But generative AI is
this new field within AI,

which focuses on
building new content.

It gets trained on large
language models, which are

based on huge datasets.

But it takes all of
those datasets,

it uses examples
and identifies patterns,

and builds brand-new content
that's novel

and that's not part of
its training set at all.

So it's not just
a clearinghouse for data that

already exists.

It's not just
making a recommendation.

It's really creating
something brand-new.

A hundred percent.
It creates brand-new.

It takes in some of the cues
from the user.

Like at the beginning,
the user can navigate and guide

it in a certain direction,
but it uses its training data

and it builds brand-new text,
image, videos, software,

code even, that wasn't part of
a trained set at all.

Wow, so this kind of leads us
right into what Airo is.

So when GoDaddy was building
Airo, you used generative AI

to put together a platform that
would bring generative AI to

someone like me.

We've used all the advancements
that have been happening in

generative AI across the tech
industry, plus the experience

that we at GoDaddy have had
for the last 20-plus years,

like working with small
and micro business owners.

So we've combined those two
together, and we built this

brand-new experience
and platform layer even that

helps every single small
business owner with setting up

their identity and presence,
from scratch till the end.

Everything is set up right off
the bat and ready for them

to use.
-I'd love to see that in action.

-Can I get a demonstration?
-100%.

We should go meet with Nicki
Hybner, one of our designers

of Airo and she can walk
you through the end-to-end demo

what actually Airo is,
and she's right that way.

How long did it take to get
Airo up and running?

-Three months, start to end.
-That's amazing.

Yeah, and Greg, here's Nicki.
She can introduce you to Airo.

Thanks a lot, Laka.
Hi, Nicki.

-Hi, Greg. Nice to meet you.
-Nice to meet you too.

So I understand if I want to
get a look at Airo,

you're the person
to show me.

Yeah, and I'd love
to show it to you.

I actually have a demo set up
in the conference room if

you want to follow me.
-Absolutely, lead the way.

Well, Nicki, now that
I understand how customer

feedback and information
actually went into the creation

of GoDaddy Airo, let's make
this a little bit more

personal now --
help me put my business online.

Let's do it.
Let's check it out.

So, one of the great things
about Airo is that you can

start with a simple idea.
Any burning business ideas?

Well, let's say I want
to start a dessert shop.

Okay.

So we will go ahead and type
in, "I want to open

a dessert shop in Kirkland."

And by hitting this button,
we'll start to generate

business names
and domain name suggestions

for this business idea
that you have.

Now, are all of these available
and able to be used right away?

All of these are available.

So if you like Satisfy Sweets,
we can go ahead and add that

one to the cart and complete
the checkout process.

[Greg] And as quickly as that,
I've purchased a domain name.

-Exactly.
-Wow.

Really couldn't be
much easier than that.

Pretty simple.

And, in the background here,
we're creating a couple of

things for our customers.

We're looking at the domain
name, and we're gonna be making

suggestions for how they can
get started in a couple

different areas.

We'll take a look at that
in just a second.

We take a moment to
celebrate and continue.

And here, you'll see your
business start to come to life

for the very first time.

That moment can be
really intimidating.

And by simplifying it,
making it easier, we're helping

more people get online and be
confident about the business

that they're doing there.

So this is basically what
my business is gonna look

like online,
and we've done this in seconds.

[Nicki] Exactly.
It's ready to publish.

We have a website preview on
the right-hand side here.

By scrolling through
these images,

you can choose
something that you like.

-Maybe that one works.
-Okay.

And if you want to make some
customizations to your business

name or your vertical,
you could do that right here.

We like this one, so we'll go
ahead and hit Publish,

and in just a few seconds,

you'll be online for
the first time.

So this is gonna be the image
of whenever people look for

my sweet shop, this is
what they're gonna find.

-Exactly.
-Well, what's next?

Once we're on the dashboard,
there are a lot of other things

our customers can do that
Airo's generated for them,

things like a fully custom
website, personalized email,

branded logo, even
engaging social posts.

So if we come in here,
we can take a look at a series

of logos,
choose one that we like.

And if we wanted to,
we could click here to

customize it and add additional
details to make it our own.

So if I don't have any design
experience of my own,

Airo's gonna help me
generate that.

You don't need any design
experience to do this.

Most of our customers
are not designers, they're not

marketing experts,
they're not web designers.

So this gives them a series of
starting points, and they can

just interact with a couple of
clicks and customize that item.

When you're ready,
clicking continue will update

that logo and add it to your
business so that it's ready to

use on all of
your different tools.

And there were lots of
options there.

So that logo, even though
it's been generated by Airo,

there's a lot of opportunity
for me to make that look

the way that I want it to look.

Exactly, it's fully
customizable, and it includes

all the input
that you're giving us.

Once you've completed your
logo, we also apply it to

your website.

We have generated a fully
customized website for you.

Your coming soon page is
already live, but this is what

you'd want to share with people
when you're ready to launch

your business completely.

And by clicking this button,
you could continue in

and start editing that website.

Okay, where would
we go from here?

We could jump in and take
a look at some of

our social posts.

So by coming in here
and clicking in, they'll get

customized prompts that
they can immediately publish to

their social media accounts.

So these are customized based
on what we already know about

their business, that category
they chose, and some of

the things that they've
selected through the process so

they can go ahead
and publish these immediately.

So Airo's basically putting
together a marketing calendar

for me, a schedule
-[Nicki] Exactly.

of when things will appear
on social media.

So I would think that this
would be really a great

learning tool for somebody
who's never done their own

online marketing campaign
or anything like that.

Airo's gonna give you
suggestions about how to

do it, and then as you learn,
you'll be able to customize

that more and more
to your liking.

Exactly, it's not designed
to totally remove

your thumbprint on
each of the products.

It's designed to help you get
started, to give you more time

back to put into your business,

to spend time
with your customers,

and do the work
that's most important to you.

This is super exciting,
and this experience could not

have been easier, but I'm
gonna get together with Katie.

She's one of your actual
customers, and we're gonna

talk about her experience,
so Nicki, thank you very much.

Awesome.
You're very welcome, Greg.

-Hi, Katie.
-Hi.

So, Nicki walked me through
the process of using Airo to

get my business online,
and I know you have your own

experience with GoDaddy AI,
but first, tell me a little bit

about yourself, and tell me
about The Grand Lady.

Sure, sure.

So, in 2012, my husband and I
got married at an old historic

camp right outside of Chicago,
and we just fell in love with

this idea of creating a space
where people could come

together and celebrate some of
life's most precious moments.

And so fast forward 10 years,
we found the listing to

The Grand Lady online,
and we went and visited it,

and immediately fell in love.

And so we spent the next two
years renovating the mansion

and building the hall,
building a flower farm,

and we hosted
our first wedding in 2021.

-[Greg] That's amazing.
-[Katie] Yeah.

[Greg] And it's been
really successful.

How do you think that AI has
helped you take those ideas

and bring them into reality?

So being a small business owner
is really challenging.

You have a million and one
things to do always.

And so I really relied on AI to
help kind of simplify the way

that I do the business.

So one thing I really think
about is being intentional

about how much time I spend
working in the business versus

on the business.

So working in the business,
we're showing people around,

we're planting flowers,
we're attending to clients

and that sort of thing,
which is all

required and necessary.

But the other side of it is
working on the business,

doing social ads,
email campaigns, and all that.

And so I've leaned on AI
to help with a lot of

our marketing efforts.

And so one of the ways
that I've used it is writing

ad copy, and so rather than
starting from scratch,

I've actually just gone to AI,

and I've said,
"Hey, I want you to write

10 high-performing ad copy
headlines," told them a little

bit about my business and my
target market, and it has

generated it,
and what I found is that

those ads perform much better

than what I could have
done on my own,

and so it's just super
effective and efficient.

-So you actually did work
for GoDaddy at one time.
-I did.

So, you do have a little bit
more fluency with some of

these things than
the average person might.

But do you think that someone
like me, with very little

experience, would be able to
utilize these tools?

Oh, absolutely.

GoDaddy has done such a great
job at actually building the AI

directly into the tools.

And so, you as a small business
owner, you don't have to have

extreme fluency.

They've kind of taken out
some of that for you,

and they've just created
a really streamlined tool that

allows you to actually use
the AI, get the value,

and gain the efficiencies,
as well.

Excellent, well, Katie,
continued success,

and thank you very much.
-Thank you.

-Hey, Laka.
-Hey, Greg.

Hey, thank you so much for
setting up that demonstration

with Nicki --
got to see how Airo works,

and then I heard from Katie
about all of her success too.

This looks like something new.

We're continuously
improving, right?

We're leveraging all
the advancements that are

happening in generative AI
and continuously feeding it

into Airo, right?

What you saw with Nicki was all
the things that are there in

the left-hand side.

It addresses content generation
in a whole complete way for

the business owner,
starting from an idea all

the way to social payments
and et cetera are all done.

It all exists right now.

But what the next further
evolution of Airo is about it

as a tool evolves into
a complete business partner,

making Airo into a tool such
that it is constantly working

on your behalf,
on the customer's behalf in

order to improve the customer's
business, in order to help them

grow and thrive
in the near future, as well.

So all of this,
once it's implemented,

your customers that have Airo,
if they want to use this,

they'll be able to.

Yeah, this all becomes
part of Airo, right?

Like the go-to-market plan,
it helps the customers with

a specific set of steps when
they want to launch

any new product, right?

And a chief marketing officer
is about where Airo informs

the small business owner on
the steps that they should be

taking in order to promote
and grow their business.

All of this happens behind
the scenes without even

the customer asking for it.
-Wow, it's super exciting.

I really can't wait to see how
it all shakes out

once it's implemented,
but in the meantime,

I've got
to hook up with Gourav.

I've got a couple more
questions for him.

-So thanks a lot, Laka.
-All right. Thank you, Greg.

-Hey, Gourav.
-Hey, Greg.

I'll tell you,
I've learned so much today.

This has been really exciting.

Now, artificial intelligence,
AI, it's one of those hot topic

buzzwords, sort of perks
people's ears up

and raises
some concerns.

Are there any concerns that
your customers should have

about how their data
might be being used?

I'm happy to say there's
nothing to be concerned about.

All customer data will stay
secure within our four walls.

So basically, Airo is just
there to act as your assistant

and getting you online
so you can get back behind

the counter,
because that's really how

a small business survives.
-That's correct.

Airo is your assistant
that helps you get things

done faster.
-Great.

And Airo is not gonna
really do anything

that I don't tell
it to do.

Airo will never
do anything a customer

doesn't tell it
to do.

Well, Gourav, now that we know
that AI is our friend, what are

some of the uses for generative
AI that maybe exist right now

but are not really being
widely used?

The one that I can think of
that comes top of mind is going

from the digital world
to the physical world.

Let me give you an example.

Let's say you use generative AI
to create an image of something

you want to actually create
a physical product out of.

You take that image,
you send it to a 3D printer,

and it prints out
a physical product for you.

So somebody is inventing
something in their garage.

They would actually be able
to have that sent out

to a 3D printer

and prototype it maybe
numerous times and get that

idea refined and then actually
bring it to market.

That's exactly it.

The cost of ideation,
prototyping, just went down to

such low levels that small
businesses can do something

that large businesses have been
doing for a long time.

Yeah, this is the kind of thing
that you would have to turn to

a manufacturer or a larger
business to have that done,

and every time you wanted to do
a new prototype there would be

additional costs involved.

Additional cost,
additional time.

All of those are getting saved
for small businesses.

That's amazing.

So give me another example of
what you're referring to.

Let's take the example of
advertising, for instance.

In advertising, large
corporations have had access to

a lot of data for years that
they can use to focus ads on

very specific customers.

Small businesses have never had
access to that level of

information, until now.

Generative AI allows small
businesses to create curated

ads that can be used to target
very specific customers

to meet their end goals.

So really, this has become
an end-to-end process, where

somebody can create something
in their garage, test it,

prototype it, bring the final
product that they want to

manufacture, and then take
the whole thing through

the marketing and advertising,
get it online, and then decide

exactly how far how they want
to scale up for manufacturing.

That's exactly it.

From concept to the hands of
the customer through

generative AI.
-Wow.

Well, I guess we're only
limited by our own creativity.

That's truly it.

Well, I've got to get back
to Pittsburgh.

This has been amazing.
You mind showing me out?

I sure can.
Thank you.

So, Gourav, this really has
been fascinating.

You have a great team here,

but I do have
one last question for you.

Where do you see small business
in tomorrow's world?

Tomorrow's world belongs to
tomorrow's generation.

And what tomorrow's generation
wants is a high level of

personalization
and speed of service.

Generative AI will unlock
bespoke products and services

to be delivered to customers
with the ultimate level

of delight.
-Excellent.

Well, do you see any
compromises involved as more

and more small businesses
incorporate AI?

As more small businesses
start to use generative AI,

it'll become the new normal,
and our world will change for

the better forever.
-Excellent.

Well, I'm looking forward
to the future,

but in the meantime,
I've got to get home.

Let me show you out.

Well, that's another episode of
Tomorrow's World Today.

See you next time.

And remember, tomorrow's world
is where inspiration

and creation drive
innovation and production.