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This week, our six designers are in upmarket Harrogate,
which oozes sophistication and refinement, a bit like me.
With three posh shops to make over, and judges to impress,
expectations have never been higher, so no lowering the tone this week.
Sophistication is a must.
Welcome to Interior Design Masters.
Ten aspiring designers competing for one life-changing contract
to transform a top cocktail bar.
Last time... Look at this.
This is glorious.
..the designers tackled contrasting briefs in luxury hotel rooms.
That's a bold statement, isn't it?
Tom couldn't find his way.
I'm just lost.
Peter's was just too sparse.
I have a plain white room.
Totally intentional.
But it was Joanne's maximalist mishap...
When I rush, things get sloppy.
..and Charlotte's room without a view...
She's facing a wall with nothing on it.
There was one design decision that just
compromised the whole of the room. It's OK.
..that saw two people leave the competition.
It's week four and six designers remain...
Hello. Hi.
..at this halfway point in the competition.
How is everyone after last week?
Shook.
Only Jack and Ry have avoided Michelle's sofa.
I almost feel like maybe I should just go on the sofa to sort
of break the chain, and then I can relax a bit more
as long as I don't go home.
I am feeling like I am going to come out fighting, guys.
The standard now is super high.
There is already no room for error.
Hi, guys. Hello. Hey.
Another week, another design challenge.
Now, listen, you've got this far.
As a designer, what have you learned about yourself?
To have more confidence. To have more confidence?
What about you, Monica?
Oh, I'm still learning how to read time.
It's just not coming.
Have you got a watch?
No.
Maybe get like a watch or a clock or something.
Just putting that out there.
Now, I've got a secret. Do you want to hear it?
Yes. You're working in teams.
Ooh.
Oh, hello. Are you giving away our secrets, Alan?
Yeah. You know what I'm like with me loose lips.
LAUGHTER
Naughty. So, Round Four.
As expected, I am upping the ante once again
because I want to test your skills in the world of high street retail.
Oh, my gosh.
So we are off to the beautiful spa town of Harrogate
in North Yorkshire, where there are three shops awaiting a makeover.
Shops.
This week, the designers will be heading
to upmarket Harrogate.
Here, three independent shops, a sheepskin store, a fashion store,
and a ladies shoe shop are all crying out for a full face-lift
to help entice shoppers through the door.
You're going to be working in twos with one shop for each pair.
Now, retail is tricky.
You are competing with the online world, so customer experience
is absolutely crucial.
So you'll be invited to pitch individually, but the shop owners
are going to choose who they want to lead their project.
Jack, you'll be working with Ry, and you're in the ladies shoe shop.
Oh, OK.
Temi, you'll be paired with Tom in the sheepskin shop.
And that, of course, leaves Peter and Monica in the fashion shop.
This'll be interesting.
We'll do it.
And at the end of the competition, the weakest designers
will be on the sofa in Michelle's office, and one
of you will be going home.
Good luck. Thank you.
Right, Tom.
We've got to smash it out of the park. Let's do some serious
thinking. Yeah. Ladies' shoes.
Never worn them, but... Oh, I have.
Oh, you have? Yeah. Perfect.
Why is shops week so tricky?
I think it's because there are so many things to juggle.
Because you've got the needs of the customer,
but also the desires of the shop owner.
And I always think shops weeks is really personal as well
because a lot of these shop owners, it's a family-run business.
This is where design absolutely meets kind
of commerce and livelihoods.
You've got to remember, all the owners are from Yorkshire
and they're very straight talking.
YORKSHIRE ACCENT: "They say what they like and they
"like what they bloody well say!" Oh, Alan.
Oh, it's like I had Sean Bean inside me!
In need of a fresh new look to lure the high
end shopper to their footwear store, owner Daniel
and his head buyer, Tori.
My store started 30 years ago and I've been selling shoes and bags
and accessories ever since.
The footwear we sell, there's always a nod to the glam,
so we'd like the space to reflect that. The shoes are the star
of the show, simple as that,
but we'd quite like to see what you guys can come
up with creatively. With the coveted role of lead designer to be won,
first to pitch, Ry.
So I know that you have quite large panels of windows,
so I've tried to divide them up to showcase each sort of aspect
of the stock that you sell.
I've gone for a dark navy, rich palette.
Just give it that bit more sophistication.
I think that rich navy is beautiful.
Within the store,
I've got sort of an off white, sage-y green,
and then, like, a rich navy,
shall we say. I love the colours.
I think they're really gorgeous. I love the colours.
Next to share his plans, Jack.
I've got more with, like, mustards and like richer tones,
building bespoke focal points, where you'll keep products
with the panelling. Thank you very much.
Thank you. Thank you.
The one that we'd like to lead is...
Is Ry. OK!
Yeah. Thanks, guys. Thank you so much.
We love the fact that you were really focused on the window,
but I think, Jack, it's the creative ideas to showcase the product.
We would love that to be a key part of the design as well.
Yeah, we can totally collab on this and fulfil everything
that you've asked. Amazing. Brilliant.
Absolutely terrified.
There's added pressure
and it's making me like, feel, a little bit...
Ry is very refined. I'm a bit more intricate and luxury,
so it'll be interested if we can kind of like merge the two.
Next, Tom and Temi, who are pitching to owners of the sheepskin store,
husband and wife duo Tim and Dominique.
It's a family business that's been going 40 years.
And your best-sellers, would you say?
Slippers, slippers, slippers.
Lots and lots of slippers.
Clearly, there must be some issues.
We've got a tucked back corner at the back end
and it's guiding people down to that.
Up first, Temi.
I'm looking at rust as your shop front colour
because I think it's not in your face.
Yeah. But I think it's distinct enough
to get people through the door.
Yeah, I do love that colour.
This is where I think it might
be controversial. At the moment,
you have 70 styles of slipper and
you have every single style out.
Yes. Yeah.
So I wonder whether we could streamline them a little bit.
Yeah.
Next, it's Tom's turn to try and impress.
I would do a whole rug wall.
So all the rugs are on pulleys and it's the first thing you touch
when you walk in is all these rugs that you just want to smoosh
your face into.
And then down here I was doing the bespoke service.
There would be, like, a seating area, maybe down here with a
beautiful rug behind it.
It's a premium bespoke service, and therefore you're putting them
into a beautiful setting to make them spend some money.
Sounds good. Thank you both, for starters.
We really enjoyed that.
We would like you to be the lead, please, Tom. Fabulous.
Thank you. For Temi,
your colour of the front of the building that you had
just looked amazing.
You've got a dream team here. Thank you.
We had a really good conversation and they chose me.
Tom's lead designer.
I can only give my ideas and give my input, but ultimately
it's a matter for him whether he takes it.
Lastly, Monica and Peter are pitching to high-end fashion
shop owner Steve.
We've been there about eight years.
Our style is very contemporary, but we're only using it
during the day time.
We're still paying all the rent, so we want to then the evening turn
into a night out where we want to put on events, music.
I really want to push the envelope. First to pitch,
Monica. I do want minimal and I wanted to inject only
a few of the colours.
During the day, you display your clothing, but also
on the back of these boards, you can display art.
I would like to create multifunctional storage boxes
on castor wheels.
I know your best sellers are the socks and the hats,
so I wanted to make almost like a feature
out of that and have this impactful light feature.
Really like it. Lovely.
Thank you.
Up next, visual merchandiser Peter.
You want your customers to kind of linger in the shop a little more,
so I wanted to introduce a table.
This is a main focal wall as you walk in.
That's where I wanted to really kind of put your big brand logo
and then you could switch the light on.
And if it's glowing orange,
it will create this, like, atmosphere
of the kind of darker club.
The presentations were fantastic, really.
The idea as a piece that I really, really loved was the owl logo
on the wall. But this time, Peter, I'm going to go with Monika.
It was the window idea that sold it to me.
Well done, Mon. Thank you. Thank you.
I've never pitched any idea to anyone,
and the fact that I am now the lead designer, I think it blew my mind
a little bit.
Pitches done! Time to transform the shops.
It's so beautiful around here. I know!
It's a bit posh. I feel a little bit out of place here!
Oh, Tom! It's nice. It IS nice.
With a budget of £3,000...
OK. It's actually smaller than what I thought.
..the designers have just two days...
Lots to build and lots to paint this week.
Lots to build this week, yeah.
..to give these tired shops...
So we're going to get rid of those. Yeah.
..a fresh new look.
I'm going to get rid of these.
I think we're going to do some amazing stuff in here.
I'm really excited.
But before they can start the makeover, they have to clear
the shop floor.
THEY LAUGH
This is something that I haven't included in our timeframes!
And to help the designers turn their plans into a reality,
they each have a team of skilled tradespeople to assist them.
Morning! ALL: Morning!
At the ladies' shoe shop...
I'm the lead designer on this.
I'm feeling the pressure!
..Ry is trying to fuse minimalism with luxury.
The downstairs is a bit more me, and then Jack's focusing a bit
more in the back.
I'm going to introduce quite rich colours,
make it more of a Harrogate feel.
I don't think I understand women's footwear but, hopefully,
I can design a women's footwear store.
Ry's design starts with the exterior,
repainted in a rich Oxford blue
with the logo sprayed in complementary gold.
The window area will feature a variety of custom boxes, with stock
displayed on top, and clothes rails on the reverse.
Inside will be awash with more dark navy,
vintage wood tables to display shoes, with white stools
and repurposed shelves that will sit
alongside antique display units.
In the back, a unique kissing chair will be surrounded by a fitted panel
wall that will showcase luxury handbags.
Do I like painting? No.
HE LAUGHS
There's a lot of painting to do,
there's also a lot of building to do. It's such a huge task.
You've got the owners to impress, you've got Michelle to impress.
You're also trying to lead the whole operation.
So there's just a lot of elements to it that are just a bit
overwhelming. Yeah.
At the fashion store...
These are the caster wheels. Mm-hm.
They are heavy-duty and they are very large.
..Monika is starting work on her multipurpose storage.
The whole idea of these boxes is that they are movable.
It is such a big piece of the whole design that if this doesn't come
through, then almost the whole thing collapses.
It will basically take me days to do all the cutting as well,
but we'll get there.
I'm quite concerned that the amount of carpentry that I'm doing,
it is a lot.
To deliver a space that can transform into an evening venue,
Monika has designed OSB display cabinets that convert into tables.
Sticking with a Scandi vibe,
raw plywood boards will display clothes in the window.
A black floor and slice of green across the central wall
will add drama. At the till,
Monika is creating a grid feature decorated with foliage and light
bulbs that will display the shop's bestsellers.
And in the back, a slatted partition wall doubles as a clothes hanger,
which stands alongside Peter's quirky chairs.
So what we're doing now is we're marking out the area that's
going to be that splash of colour.
I'm not going full-on party colours here.
It's pure minimalism, that is so out of my comfort zone
and it's very scary.
At the sheepskin shop...
Do you want the detailing black?
..it's a far cry from minimalism.
Wow, look at that! She's like a fierce redhead on a night out.
Temi's going bold with paint.
Well, the aim is to get it to stand out.
That little bit that does that in black.
The arch of it. The arch in black.
I love working with Tom.
The irony is we're both very different designers.
Tom is very refined and, "Sophisticated, darling."
And I'm like, "What bright colour can I use? Let's make a circus!"
SHE LAUGHS
Well, it'll get noticed.
Yeah! Well, yes, it will.
With the bright orange going up, Tom's now using a big saw to make
some small pegs.
We've got about 500 of these to make, so it's all hands on deck.
A rust-orange exterior will create impact on the high street.
Inside, Tom's aesthetic is rustic, yet sophisticated,
with a Nordic feel.
Two central tables will showcase carefully curated stock.
Rugs will be displayed along the walls
using a clever pulley system.
They'll be using untreated wood for the shoe pegs
set against a brown wall,
and the backroom will be transformed
into a consultation space painted in a deep apricot
to echo the frontage.
I'm super-excited about the design because I think it's going
to be a complete transformation for this shop.
Yeah, very excited to work with Temi.
There's a few things that we haven't decided on yet and we left
those to decide when we got into the space.
I hope we do clash.
Oh, I hope there's, like,
World War III in this shop at some stage.
It'll be great fun.
Seems like I need to head to the boutiques of Harrogate to keep
an eye on the designers.
Oh!
MUSIC: Material Girl by Madonna
It's a tough job, but someone's got to do it.
AMERICAN ACCENT: "Howdy, Peter, what you doin'
"with the rootin', tootin' saddle?" THEY LAUGH
Hi, Alan, how's it going? Great! What the hell is this?
You mean you haven't seen this before?
I haven't seen it before. I haven't! No!
And you designed this as well?
Yeah. It's kind of a take on a saddle on a horse,
like an old gym horse. It's a seat.
You sit on this? You sit on it. You'll be the first one.
PETER LAUGHS
Oh, I like it, I like it!
You've done that before, Alan. Oh, yes!
AMERICAN ACCENT: "Howdy, boys!"
Why is there a saddle in a clothing shop?
Our shop owner has a real appreciation for art, so I wanted
to bring in his own kind of art into the store.
It's just having a bit of fun. Yeah, we can have a bit of fun!
What's it like, for you, being an assistant?
Monika's given me complete free rein, obviously.
HE LAUGHS
No...I'm actually getting saddle sore, can I get off?
She has taken on board some of my whackier ideas.
Yeah. Well, I'll leave you to your saddle,
and, like they say in the Westerns,
this portable tent isn't big enough for the both of us.
I'm going to go and have a cuppa.
Yeah.
Monika's given Peter his own zone in the shop, and he's filled
it with avant-garde furniture.
I wonder, is it going to feel out of place with everything else
that's in the store?
At the ladies' shoe shop...
That's what we're building, Wayne's building...
..Jack is pushing ahead with his handbag shelf...
I am most excited about adding some texture.
From the...? By the middle point. A little bit, yeah.
I'm prioritising more on the back, which is going to be a bit
more intimate, a bit more of that sort of English
private members' club.
I mean, I quite like this pattern, I don't know about you.
..and Ry is wrangling with how best to display the shop's clothes.
I don't know what it is about this week, but there's just something
that is just niggling at me, and I feel a sense of dread.
I've done them at 350.
I do have a fabulous team-mate, Jack.
I'm really leaning on him this week, which I feel really bad for,
for being, like, lead designer,
but I just feel very...
HE SIGHS
..right now. I can't seem to get rid of the "ooft".
At the sheepskin shop...
I think if we're doing all this detail black,
it should still be black.
..having discovered white beneath the stickers, Tom's
had a change of heart about the colour for the shop's logo...
When you see this,
it will really pop out. Yeah, but black will pop against the orange.
..going from black to white.
It's your call. I would like to say on record
I do not personally,
I do not personally like it.
You don't? No.
Tom and I, we can just be blunt with each other, which is important
because it's open communication.
I don't like it.
She don't like it.
There's certain things I don't like.
It's a personal design preference, isn't it?
Yeah. Nice. OK. Yeah.
OK.
While Tom and Temi clash over colour, I better check what's
afoot at the ladies' shoe shop.
Ry! Well, hello!
How's it all going? It's going all right.
So-so. I just don't... I'm not feeling it today.
Why?
I don't know, I feel like I've lost my pizzazz.
Have you tried star jumps? That always get my juices flowing.
LAUGHS: I haven't tried it!
Honestly, try it, try it!
Come on, Ry, come on, try!
Can't quit star jumping! Yeah! You could take on the world.
I could paint the Sistine Chapel now, I think.
Yeah, you think? Well, maybe not, I've got indigestion...
I mean, you can grab a paint brush and help.
I had quite a few scones this morning. Oh, have you? Yeah.
So you're lead designer.
Mm. I've let Jack sort of focus more on the back of the store,
which is a bit more rich and sophisticated.
Oh! You liar, stick him at the back, all his ideas at the back
where you can't see them. Back of the store!
Yeah. "Back a bit, Jack. No, right in the car park."
I'm confident that we're going to pull off. You are? OK.
You're just having a bit of a down day? Yeah, I'm having a blip.
I'll be fine, I'll spring back.
Keep up the good work, my love. Thank you!
Can't wait to see it. Thank you very much, Alan! Bye-bye!
I'll keep up the star jumps.
Ry's lost his mojo,
but he's meant to be team leader and taking control.
Is Jack backseat-driving this design?
Down the road...
Because you are very busy with this,
me and Peter decided that this grid we can actually build ourselves.
Peter, you're still on board, right?
Yeah, yeah. ..because the carpenters have so much to do
with her storage boxes,
Monika is building the till feature herself...
Measure twice, drill once.
..and she's roped in Peter to help.
I feel like that saying doesn't exist in Poland.
I've never heard it before. I wish I did.
You could put them on and then measure your lines and see
how you want it to gradate.
Comparing to all of that big build,
I thought that doing the grid
on the spot in the shop is going to be easy, but it wasn't.
It's hard to calculate. I think wing them up initially.
But the stairs are throwing me off,
and that's where my calculations... Just take it,
it's going to take too long.
I know Monika has time management issues, so I really want to play my
role as a team member that supports the lead designer, so I want
to be able to help her when I'm finished.
I know I took longer than I wanted.
That is my mistake and I'm owning it,
I should have been better prepared for it.
One more push!
HE GRUNTS
Taking white shelves out, putting blue shelves back.
It's halfway through day one.
Picture is going here, boom,
rugs are happening here.
boom.
I don't think it's going to go anywhere, no.
At the ladies' shoe shop... After you. ..Ry and Jack
are removing the old lettering before respraying, but a local
resident is standing in the way.
Excuse me.
Excuse me. Come on!
It's not moving!
Shall I pass her down to you?
Yeah, go on, can collect her.
I'm collecting.
Come on, Mr Pigeon!
Oh, my God, you just picked a bird up.
Aw, handled like a true...
HE LAUGHS
The mum was like, "This way! This way!"
Is the D off yet?
It's almost off!
Almost off.
While Jack and Ry remove the rest of their foul letters,
at the sheepskin store...
Temi's not sure about the brown paint, are you, babes?
I don't like it. She don't like it.
She's not afraid to let us know.
..Temi's also ruffling a few feathers.
I like the colour.
I don't like the colour for this room.
So there, I'm doing a sort of brown thing, which I'm a bit worried
about because Michelle didn't like my grey wool, so I hope
she likes my brown wool.
I can't see where it fits. For me, that brown works really beautifully
with the orange outside.
What I want you to do is say, "I love it and I want to do it."
HE LAUGHS
But if you don't love it, I think I'm still going to do it.
I think that...I can't stand it.
All I can do is state my opinion.
He is lead designer, and he would take that responsibility
if that became an issue later on down the line.
It's sometimes hard to hear in the moment, but I think
it's really important to have all the opinions.
I think it looks like a poo-poo,
but I think you love it, and that's
all that matters at the end of the day.
While Temi dumps on Tom's colour choice, over at the fashion store...
So it's gone that way.
..the installation of the partition wall is causing a hold-up.
We were supposed to start painting the floor around ten minutes ago.
Fiddly trying to get it in
and I'm just aware if you want to paint the floor.
We know when we want the floor to be painted,
so we work around it and make sure we leave ourselves enough time.
Basically, at this point, you have to put it today.
Yeah. I'll get it in as quick as I can now. Yeah.
As Monika cracks the whip with her team, I'd better see how Tom
and Temi are getting along.
Temi! Oh, hello, Alan.
What are you doing up there?
Peeling signs.
Oh, well, come on down, I'm getting a crinked neck.
Yes. I'll have to have a neck brace by the end of this conversation.
SHE LAUGHS
Oh, Temi.
So tell us about the front. The letters have
changed colour, haven't they?
They have. They were supposed to be black, you know,
black door, black letters. and then Tom discovered the white...
Yeah. ..and now they're white.
Oh, OK. Stalemate!
HE LAUGHS
How are you coping being Tom's assistant? We're both stubborn
pains in the butts, so it works really well.
THEY LAUGH
Yeah, I suppose it does.
And he doesn't take offence when I say I hate it.
THEY LAUGH
And he goes, "Well, I love it, so we'll have it anyway,"
and I go, "Oh, all right, boss," and that's that.
Well, I'll let you get back up your ladder.
See you later, love. Thanks, Alan! Bye-bye!
With Monika's partition wall finally finished, the floor can be painted,
but there's a problem.
Monika? Yeah? Sorry, I'm just about start doing this floor paint,
and we've noticed that it's polyurethane-based.
It says a minimum drying time of 16 hours.
We've actually got 12. OK.
There is a chance that it might not be dry in time for the morning
when we come back in again.
We'll give it a go anyway. Yeah, we'll give it a go.
Yeah. Let's do this, then.
So I really didn't realise that this is not the right paint,
and it's just too late to change it. SHE SOBS
I can't leave this floor like this way now. OK.
I don't know. Hopefully, it'll work,
and if it doesn't work, then I don't know, I don't know.
Let's do a bit of paint as well, why not?
As day one draws to a close...
Look at all this industry.
..the designers are working tirelessly. Just blinging
it up a little bit, making it a bit more class.
Ry's lead designer, so I'm, like, following Ry's
more neutral tones and we're trying to keep this happy medium.
I just worry that there's not, like, enough drama.
I just really want the two to work.
I think it's going to look amazing, but I just feel like some sort
of disconnect with it.
I see Jack and he's just in his element and he's like, "Bing!"
And I'm like, "Why do I not feel like this?"
But it is what it is. It is what it is.
I'm trying to shake it off.
Maybe a good night's sleep would do me well.
I need a shower.
You do. Thank you.
HE LAUGHS
Honestly, everything that we've done today, I'm happy with.
Let's go to sleep, let's tackle another day. Yeah.
Another day!
But the floor, the floor, the floor, the floor.
I know there's so much to do tomorrow.
No-one can predict. It's about the weather, the heat,
the paint gods, I don't know.
It's not up to me any more. Cool. Yeah.
Hello! Another day!
It's the final day in Harrogate.
I actually think the orange complements the street.
I'm liking the vibe.
In just 24 hours, the judges arrive to cast an expert eye
over their designs.
Love it, looks really class.
At the fashion store...
Wow! ..all eyes are on the floor.
I'm going to touch it. Are you going to touch it? Yeah.
Does it feel tacky? No. No?
Morning, guys. Hey!
How are you guys? Good, yeah.
How's it looking? It's dry to touch.
Did you stick to it? No, I didn't stick to it.
SHE LAUGHS
Could we give it at least another two hours
so it's got a chance to cure?
Although it's touch-dry, they can't work inside till
it's fully cured, so they'll have to focus their efforts
outside the shop first
Down the road...
The biggest priority at the moment is the window boxes. On the front
face, we'll have panelling on them. On the back of them,
some of them will have shelving.
..Ry is firing ahead with the boxes for his shop window.
Oh, yeah, I'm back, I'm back.
Yesterday was yesterday.
It's a new day.
So this one here is one of the smaller ones,
just as a reference for you guys.
So we've got two of those, one large one, and then two
medium-long ones.
I mean, look at that, it's beautiful.
Round the corner...
This is the colour of my dog's beard. He has a ginger beard, too.
..Tom and Temi are dressing their consultation area.
I'll see if the boss is happy with that.
Oh, yeah!
We all know I love to hang stuff.
I think it should be a tiny bit higher. OK.
This week, however, it was Tom's suggestion to do
a hanging rug wall.
I'm secretly glad so that I get plausible deniability.
Tom's nailed it, yeah.
I'm very happy about it.
SHE LAUGHS
At the fashion store, with the floor still drying...
I only learned how to knit a few days ago. My wee mum showed me.
HE CHUCKLES
..Peter's outside, working on another eccentric item.
I'm knitting, like, an abstract
jumper for a chair that I'm bringing into the shop.
I just thought it would be a quirky,
kind of fun play on clothing.
Meanwhile, Monika...
Hi! Hiya!
..is keen to find out if her storage is on schedule.
How long do you think it took you to build that one?
It's roughly about another four hours,
five hours to get the others done. OK, but we had that time.
And the others are more complicated with the insert things as well...
Yes, OK. ..so they'll take longer.
You're not a very positive person, are you, Piers?
You're not saying anything positive.
I'm realistic, rather than... Yeah, I know.
OK, if we push, it's doable. I'm pushing.
I'm not going to push any more.
I'm thinking I actually really need to access the shop.
I just need to attach those buttons in situ.
I might just have to do it all in socks.
Enjoy your knitting. I'm so jealous.
All right.
SHE LAUGHS
Up the road, while Ry is still upcycling the shelves...
Oh, no, oh, no, oh, no!
I think I got a bit excited that the brush, hang on.
..Jack is trying to add a touch of glamour to the steps.
I'm trying to gold leaf with PVA glue because the adhesive
which you're meant to use didn't get here in time.
I've never done this before.
It's really fiddly.
You have to be, like, so gentle, and, like, no clammy fingers.
But I'm, like, a really sweaty person.
Mr Clam Bags.
In the fashion shop...
I'm not actually leaving any marks and it feels dry.
I'm not sticking to it.
..with the floor now painted,
Monika is taking steps
to reattach her till feature.
Just, really, I'm so stressed about this floor.
This week's challenge,
I did so many calculations around OSB boards and everything,
and it's something I do struggle a little bit with
and the time management on top of that.
Part of the reason I struggle with all of this, and the added
pressure, is because I actually have ADHD.
When you have ADHD, it's kind of like your brain
is like a butterfly brain.
That's how they describe it.
And this is not great if you have a very tight timeframe.
As someone who struggles with
to-do lists and, like, managing my own time, I doubt myself too much.
And someone who's a leader shouldn't doubt themselves too much.
At this point, I'm not going to lie,
I am very stressed that I will run out of time.
I don't know if we're going to be finished.
At the women's shoe shop...
As you can see, it looks pants.
There's an issue.
OK. Shall I'll fetch it off and then we can spray it?
Yeah, just do that.
Shall we do that? Yeah, yeah.
My first experience with gold leaf has not gone to plan.
..while Jack scrapes back all his hard work, I fancy getting
hands-on myself.
Tom! Hello!
HE LAUGHS
How are you getting any work done?
Don't you just want to stroke these all day? Yes. Oh!
Feel that one.
Oh! Oh, this is so nice!
So gorgeous.
We are putting all the sheepskins front and centre,
loud and proud.
You walk in the door, you're going to be attacked by them.
THEY LAUGH
So how are you working with Temi, then, is it good?
Oh, Alan. I mean, she's a strong, opinionated woman.
Yes. That's appreciated. That's good!
And we're working through it.
Temi knows what she wants. Yes.
And she's vocalising that,
and I'm taking all of those opinions onboard.
And we, collectively, are coming
up with the best decision for the shop.
Have you nicked the idea from Temi,
those trapeze things with the rugs over?
Cos that's her thing, that's her trademark.
She says she's going to sue you. THEY LAUGH
It's being inspired by somebody's work.
You inspire me every day.
Oh, really? Thank you! Oh, that's so sweet,
flattery gets you everywhere. I'm happy with your answer. Bye.
HE LAUGHS
Down the road...
Now I've finished knitting little chunks,
I've just started applying them to the chair.
..while Peter puts the finishing touches to one of his eccentric
items... I wanted to give him something of his own that feels
like a piece of art.
..Monika is nearly done with her till feature, so it's time
to take a peek.
Monika! Hey, Alan! How are you, my love?
Oh, wait, stop, stop, stop, stop, stop!
You have to take your shoes off. I haven't trodden in dog's muck.
SHE LAUGHS No, please take your shoes off.
It's the floor.
It's still curing. Sorry.
Oh, that's fine, that's fine!
Do I have to walk like this? Can I put my whole foot down?
I don't know what... It's OK, come here!
I don't know why I'm walking like this.
SHE LAUGHS So tell us about the floor, then.
I bought oil-based paint instead of water-based paint. Oh.
Tears have been shed, but, honestly, I've moved on,
and I am now hoping to work on something else.
With your trellis, I love your trellis.
I like the word "grid".
It's a display grid...
OK. ..for socks. For socks?
Yes. Oh, lovely!
OK. Right, then, well, listen, chin up. Come on, love,
you can do this, OK?
Yes, yes, yes! Can I get my shoes now? As you walk out.
Yeah. All right, then, OK.
Thank you. Is that fine now? Happy now, yes?
Yes!
Right, thank you, I'm off now. Okey dokey.
I can't be bothered to put them on. Bye.
SHE LAUGHS
Bye!
And I'm not the only one who has to tread carefully.
Guys, guys, guys, how many times?
Nothing on the Danish royal table.
You've got one job. Nothing on my table.
At the sheepskin shop...
The warmth and affection that oozes out of me is just unstoppable.
..Temi is putting the finishing touches to one
of her two central tables.
So we brought this wood from the salvage yard.
This is a Danish oil,
and it just helps bring out the grain and protect the wood.
You can just reapply it when it starts to sort of wear off.
Up the road, with the painting all done, Ry and Jack
are hauling in a large, funny-shaped chair.
Come on, boys, that's it.
I better offer my services.
That's it. Do you want a hand?
Yeah, go on. Let me know if you need anything lifting.
Oh, too late.
So what's this called, then?
A kissing chair. A kissing chair?
Can I sit on it? Yeah.
Oh. So what's the thinking behind this, then?
Well, I just imagine, like, two girlfriends or two friends, like,
one on that, one on that one, trying and shoes on.
And then they start getting off with each other?
And then they start, yeah, having a snog. Well, why not?
I love this shop already.
Now, Ry, has your mood lifted? Because you had a face
like a slapped baby's bum.
And you got your mojo back?
I got my mojo back. I was doing star jumps the rest of the evening,
and I'm back to it, baby, I'm back to it.
ALAN LAUGHS
OK, well, wonderful.
Listen, I'll leave you to put your best foot forward. Oh!
That's like a shoe joke.
Yeah. It's good. Bye!
At the fashion store, with the floor paint finally dry, work can start
again inside the shop...
What's happening with the table bits for them?
..but Monika's multipurpose storage boxes are missing a crucial feature.
The tables are of great importance because, if I don't have them...
..actually, I don't, I didn't create a multifunctional space.
I know Monika had her calculations pretty down, which was to save time.
But I just know there's been a few questions and things
that have arisen, so, yeah, it's not as smooth as I thought.
How's the storage? Fill me with confidence.
HE LAUGHS
No, I have none, none left. You've no what? No confidence left.
I haven't seen any the kind of functions that they should
have, the kind of transitions from day to night,
which was a massive part of the brief.
I'm doing everything as fast as I can. Yeah.
I don't know if we can do everything that I wanted to do.
Hopefully, that goes in by the end of today.
They need to, so, hopefully.
At the women's shoe shop, with the stairs sprayed, the panelling
done, and the shelves all painted, merchandising is under way.
I'm stocking the shelves, stocking the shelves.
Ry and Jack are trying to step into the mind of their customer.
Well happy with the display unit.
I think it looks expensive.
Someone might come in and they might be like,
"Oh, my gosh, this is really cool,
"I love this, but I wish they had it in another colour.
Oh, my gosh, they've got it in sage green! I'm sold."
This is what ladies think about...maybe.
Who knows?
Tom, give me attention. At the sheepskin store...
No. Tom! No. Don't make me beg! No.
..a soft furnishings debate is raging. That's too big, heavy.
Yeah, then the minute someone goes to take one...
But I don't think they WILL take... Yes, they will!
No, that's the wrong order, that one should go here. It's literally where
I was putting it. No, we're going to have the other colour on top,
it's purple next.
HE LAUGHS
No, I don't want two fluffies on fluffies, I can get you a different
one of this. OK.
Let me have the swing, Tom.
I've let you have brown wool.
It's your swing, babes. Thanks. I appreciate you.
Your swing.
Ridiculous, isn't it?
It's the final push for the designers.
Time is running out.
The last and the final coat on these shelves,
and they're done.
That's good!
The shops are just moments away from being scrutinised.
Get that broom!
Ready to cast their expert eye over the designs, the judges.
Well, you can see why Harrogate is so popular.
Standing alongside Michelle this week is retail space
entrepreneur Ross Bailey.
So, Ross, here we are in Harrogate where there are a wealth
of independent shops and boutiques.
We talk about the death of the high street
and this is a high street that's thriving.
But the independent store today, it's about getting me to buy things
I didn't know I wanted, and I need to be persuaded.
There's a lot of seduction that's involved today.
Look, we live in a world where you can buy everything and anything,
and I think why we go to a store is because we want to buy something
that someone's telling us this is worth it,
this has been edited down by the person who owns it.
These small stores are someone's passion, someone's livelihood.
They've all got kind of a family history, they're intensely local,
there's kind of Yorkshire pride in there as well.
It's whether they can really get under the skin of that person.
First to be judged is the sheepskin store...
You've go low, I'll go high. ..and they've got a mountain
of stock to display.
Shoes, shoes, shoes, ladies' shoes, handbags.
Go, high, go high!
I love it the most when Tom refolds my blankets.
Sometimes I fold them purposefully a little bit bad.
It's the small things, the little details.
Do some drilling over here.
I think we've smashed it, I think it looks really great!
Loving it. Come on, let's go. Please.
SHE LAUGHS
Harrogate, goodnight.
It's been a pleasure, darling!
I am happy with the job we've done.
I think the space has been transformed.
In my opinion, unrecognisable from what it was.
And now it feels like a really beautiful luxury shop
that's family run, that has a beautiful atmosphere,
and you just want to go in and touch things.
We've absolutely hit the brief the clients gave us -
traditional meets sophisticated.
I think we've given them a beautiful space.
I just worry that Michelle
will say there's not enough, not enough wow.
I mean, I like it. I like the colouring outside.
I really do. I mean, that's got standout impact
and instant stop you in your tracks.
Yeah, it's a colour that stands out.
I like the white against the orange,
I think that's really strong and striking.
Well, first impressions is definitely
this is one coherent design.
And we had two very different designers here, which I imagine
they both have really strong principles and ideas.
So that is, first off, a big tick to me. You know what,
to me, Michelle, it feels warm.
I love how they've bought the colour from the shop
in but with slightly different shades.
I think that that feels like a journey,
this feels like a store.
Love this!
That's just really kind of fun and so tactile.
You want to get up and touch
everything that's made of sheepskin, don't you?
It's the little items they've used here to merchandise things,
the trays, I think it's really well done.
But it is also about the materials
they've used, replacing the metal pegs with wood pegs, bringing
that out in that kind of brown colour, really effective.
But I tell you one thing I think is really successful,
I am really drawn to go over here.
I like that really clear signage as well, just makes it so clear.
Ah, they've made a real kind of cosy corner down here.
This is where you'd get your kind of bespoke stuff made.
I feel relaxed, and it feels like if you were going
to have a conversation about a bespoke service,
that all of the materials around you to discuss.
I think all of these little touches are what make it feel
like it IS by a professional team.
Yeah. Well, onwards?
At the fashion store...
Hey, Peter. Hey.
Just want to check in with you.
We have 40 minutes left.
40, OK. ..boxes finally done...
..Peter's big logo moment is going up.
Does it need...?
Oh...
When I seen my O drop and smash on the ground,
I think my heart smashed with it,
but I'm super-happy
that I had a second one
that I had as a table top.
You've definitely got that? Yeah, I've definitely got that.
We were able to kind of do the switcheroo.
Drama resolved, time to stock the shop.
Move these magnets.
They're very strong,
so it holds up the layer of clothing in between.
Sorry!
Ooh! I forgot about them.
Oh! Tight fit.
Well done.
THEY SIGH
Well done. Well done. Well done.
I'm out of breath.
Let's go, let's have a drink. Oh, you don't drink.
I'll have a drink.
HE LAUGHS
I'll have two, for you and for me.
I hope Michelle is going to like it.
I hope that she will understand the idea behind everything.
And I hope that is enough.
It's another good, strong colour for a frontage!
Yeah, and again, it stands out. I also love what they've done
with the windows, they're framing each individual product.
Definitely feels very contemporary,
and I do love how they picked out the O of the Owl
in the orange as well, I think that's a kind of little punchy move.
It is inviting us in, shall we?
I think the way that they've used the colour and then they've sort
of done this diagonal that goes into the back space,
it just feels really contemporary,
and I'm obsessed with this floor.
I think the darkness and the richness of it all the way
to the back is so minimal, but it works.
This space has to work really hard because they want it to be a kind
of an event and performance space in the evening,
so I'm imagining that's why these are all on wheels.
I think these are amazing, just how they're merchandising
the product, and the fact that they turn
round and then they turn into tables for the evening,
I think that's great.
There's a cute little detail as well that the orange wheels,
they reference the round top of the table, which is also orange,
which again leads us back to the logo, which is just a lovely
little kind of narrative.
I don't know what they're doing here.
This is a shop that's selling stuff that's £650,
and this looks like it's in a bad brunch place.
I might have been able to kind of forgive it without the fairy
lights, without the faux ivy.
It just doesn't go with anything in the store
and, to me, it seems a shame. Maybe let's go on.
I love how they've put this in the middle of the room.
It does create a feature.
It's actually a very clever and very graphic way
to display clothes.
I am still, though, craving a seat, a comfy seat. That isn't that.
That, I'm ranking alongside the garden trellis.
I'm not sure what's going on there at all.
I like that one.
That one can go in the cupboard.
I feel like it just doesn't feel like somewhere you want to sit
and relax, and chill.
At the shoe shop...
And little bits of product
here and there. ..Ry's trying to get the perfect position
for his window boxes.
So it's almost like a ba-boop, boop, boop, boop, boop.
Just can't see. Tell him, tell him.
Ry, can't see the shop.
But that's the whole point.
So you want little glimpses through.
Getting into the psychology of the client and their clientele.
Need more height.
Happy? Very nice.
Did it, Jack. Nailed it. Nailed it.
I'm very, very happy with the finished look.
I feel like this is mine and Jack's best work, yeah.
It just feels like it's worked really cohesively together.
Yeah, I'm really, really happy.
I've got to say I do like the colour outside.
I like how they've changed the lettering.
It stands out. This big mustard box right in the middle.
It feels a little bit large, isn't it?
It feels like a wall and a barrier to the store versus
something that's inviting me in.
Oh!
This is a massive transformation... Huge.
..which I think has been pulled off really successfully.
I love the shelving,
I think that's been pimped quite brilliantly,
it completely transforms it.
I like the colours as well against the lovely sage-y green,
but I feel completely drawn to the back of the shop
because that just feels really kind of quite glamorous.
But it makes me want to walk right past all of this, and I know
that I shouldn't, cos, like, this looks like this is where
the majority of the stock is.
A lot of this feels like there's been less thought
on the merchandising.
I'm not as invited as I would have been in the other stores
to look at the product.
And there's something to me that feels like the shop's
been designed by two men, that this isn't something
that they love, and therefore the shoes are taking a back seat
in their design.
You see this area instantly feels more successful to me.
Maybe it's cos it's a smaller scale, but I've got a seat,
I've got some colour, I've got a rug, I've got some softness.
I think I've also got what I call filigree detail
with the panelling on the wall here.
So there's something that feels coherent and considered here.
When you look at how these bags are or little shelves with lighting,
there's something about it that makes the product speak and feel
like it's got a price to it.
So there's so many little things that I think they've got right,
but there's some quite big things that I'd really like to find out
a lot more about.
Before the designers head back
to Michelle's design studio...
Oh, wow!
..the owners get to see their shops transformed.
I love that!
God, it feels so different!
Genius, and so easy to do!
Great!
Oh, my goodness!
So beautiful!
I just love the way the handbags are displayed.
Wow. I'm blown away.
It looks brill, they've really filled it in the way they've hung
the rugs off the ropes, they're nice.
The way that the products are displayed,
it feels really inviting. Tom and Temi nailed it with that.
Back in Brighton...
Hello! Temi.
..at the design studio... Hi, guys.
..it's time to find out which designers are safe
and who is at risk of heading home.
You're looking gorgeous, Ry. Oh, thank you!
How are you feeling? This week felt different.
Yeah, it was a double-edged sword,
so you had to give your client what they wanted, but also think
about what Michelle might be interested in. Yeah.
Yeah. Hi, guys! Alan. Alan. How are you feeling?
THEY LAUGH
Shops week, it's tough, though, isn't it? It's a hard brief.
Right, well, let me put you out of your misery, cos I'm sure
you all want to know what the judges thought, OK?
So here we go.
The judges felt all three shops showed huge transformation,
but there was one team that displayed a united approach,
creating a design with cohesion and a warm feel.
Congratulations...
..Tom and Temi, you're through to next week.
Well done. Aw, good job, guys!
I'm actually genuinely over the moon.
I was super-happy with our space.
I'm very proud of what we did.
We've both raised each other up
and I think we've both learned
something from each other. Well done!
You know, we can be blunt and honest with each other and there's never
any hard feelings. Well done.
So that means Ry and Jack,
Monika and Peter,
Michelle would like to see you in her office, and sadly,
one of you will be going home.
Good luck.
Thank you. Thank you.
You all right? Mm-hm.
So why did you pick these four?
Let's talk about Ry, what did he do wrong?
I think with the shoe shop in general, I felt like they hadn't
really worked together as a team.
It felt like the shoes were a second thought.
OK, cos Jack was the one who brought in the kissing chair.
Who doesn't like a kissing chair? Everyone likes a kissing chair.
But the back of the shop felt great, it fell intimate. The way that
the shelving was done with the lighting, it felt like the product
was important, whereas the front just didn't feel that way.
So let's move on to Monika and Peter.
Will you be having a sock trellis in your homes?
I think the trellis you do not expect to see in a shop selling
items at such a high price point.
It had no part of the story, right, it didn't really make sense.
But I think that the store, overall, was really well done.
I loved the dark flooring, I loved the minimalism,
I loved how smart they'd been in the way that they created
those sort of items that you moved around and it became a table.
That back area I felt should have had more warmth.
Give me a sofa, something to sit on
while I'm watching my trendy mates try their new togs on.
There was a saddle to sit on!
I saw the saddle, I was not sitting on the saddle.
Why not?
Let's just not go there.
Ry and Jack, welcome. LAUGHS: Thank you!
I'm sure you're thrilled to be here. Finally, I get to chat with you.
Yes.
So, shops - pretty hard, huh?
Talking to you as teams,
Ry and Jack, I'll start with you two.
How did you get into the head of your customer?
I mean, I was asking my mum, to be honest, like,
"What kind of shoes do you like?"
Like, "How do you like to shop shoes?"
I mean, arguably, I am in that demographic, and yet
it didn't feel like my shop.
I mean, I struggled on the first day, I'll be honest.
I found it hard to get into the mind-set and get into that feeling,
and I was struggling to connect with it.
When it was coming together,
I thought, "I feel like we're getting close to something here."
I did get the sense of the warmth of the back, it had a sort of hotel
boutique-y feel and a sort of reception desk,
and I wanted to go back there.
I wanted it to feel quite, like, lounge-y and give it some
character, it was such, like, a white, boring space before.
I struggled in the front space
cos I didn't really know where to put myself.
So we wanted to create that moment, which you said you felt drawn
to the back, which is a good thing, but obviously it's not
good if you're just forgetting about the front of the store.
It felt like the shoes were an afterthought
that had been placed down, and the guys that have got
through, every item of product was on a little tray.
It stood out, it felt really important.
And I felt that that had been done at the back of the store
with the handbags, with the little shelves and the lights,
but I felt that the shoes missed that. Yeah.
Monika and Peter, your store is a unisex clothes store.
it's very hip, very cool, very trendy.
How did you sort of get into that headspace?
This is not just clothing shop.
The owner sells a whole lifestyle,
and that's what I was hoping to portray.
I think that what you guys did really well was the little details,
so the orange table that went with the branding, the references
to the colour on the wheels, there was that little detail
that made it feel super-professional.
If we talk about the flow,
you want to get me to the back,
why am I staying in the shop?
When I created those two chairs at the back, I wanted those to feel
like art pieces that drew you back there.
Am I supposed to sit on them, though? Yeah, yeah.
Oh, OK, cos I was looking for something a bit squishier
than a saddle.
The trellis did feel like it had come from a garden centre
with the fake ivy on it and the fairy lights.
You'd done so well with the other boxes and that kind of slightly
rugged OSB feel, we just didn't understand that at all.
When I was designing the whole grid,
I wanted big Edison vintage light bulbs,
but the budget, I ran out of budget,
and I got these instead.
OK, well, I think this is a real learning point
that if you run out of budget
and you really can't do the big statement thing, you just don't.
Yeah. I think both teams effected amazing transformations,
so congratulations.
The big picture of a successful shop, though, I think,
is how do you get the customer in? How do you keep the customer there?
And then it's also about the product because that's the only reason
that the customer is there in the first place.
So I think for that reason, I'm so sorry,
but this week, I think, Ry...
That's OK.
..you're going home.
I just want to say thank you,
thank you for having me here,
thank you for this amazing opportunity.
It's been one hell of an adventure,
but a great learning experience as well. And all the best.
It's going to be amazing.
Thank you.
That was a really hard decision to make
because I do think he's a very talented designer, as are you three.
You guys, you did understand
who you were designing for,
even though I think some of the design ideas
could have been more polished.
And I think, Jack, you did create a space that made me want to go
up and explore that,
so I think you did get that kind of side of the brief bang on.
But we're halfway through.
It's going to get tougher.
I started off quite strong,
and then my creative juices kind of just plummeted.
And then, yeah, I couldn't get them back.
It's gutting, but it is what it is.
Ry is an incredibly talented designer, so it was really hard
to send him home this week.
But design in a shop is about more than just the colours,
fittings and furniture,
it's about really celebrating the product,
and I feel he just missed the beat on that this week.
So English seaside, I love it!
Next time... Argh! I will not be beaten.
..the designers feel the heat...
I hate beaches. I'm too hot.
..as they face their smallest space yet...
Whoa, it's so tiny!
..1930s beach chalets at Eastbourne.
Remember that show Blockbusters?
Huh? Kids today.
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