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Some people say these songs open portals…
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You definitely know these melodies.
Maybe from the radio, TV commercials,
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or even as the soundtrack
of movies and soap operas.
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But behind this unique mix of mysterious chants,
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rock and synthesizers, there’s
a story almost nobody knows.
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The mind behind this “sacred” sound is not a monk,
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but a Hard Rock guitarist who opened
shows for AC/DC and Black Sabbath.
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The story of Era is that of a man who locked
himself in the tower of a real castle to compose,
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who was humiliated by record labels,
told that his music was “outdated”,
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but decided to put his own money on
the line to create a unique universe.
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A project that sold millions without
ever showing the face of its creator.
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Today we’re going to uncover the mysteries of
Era. Make sure you subscribe to the channel,
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because today’s story is a true epic battle.
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To understand Era, we need to go back to 1976.
The man behind it all is called Eric Lévi.
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Son of a university professor and a ballerina,
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he grew up listening to classical
music, but rock was his true passion.
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Eric founded Shakin’ Street, a French
Hard Rock band that crossed the ocean.
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They moved to the United States and opened
for giants like AC/DC and Black Sabbath.
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But, as everything in life changes,
the band eventually came to an end.
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Eric spent some time in New York working with
other artists, until cinema changed his destiny.
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In the early 90s, he returned to France
and started composing soundtracks.
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That’s when he wrote “Enae Volare Mezzo” for
the comedy Les Visiteurs (“The Visitors”),
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a film that took 14 million
people to the movie theaters!
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Eric brought a mystical dimension to the film,
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using choirs and medieval sounds. It
was the seed that gave birth to Era.
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But here something curious happened: the
movie was a triumph, but the soundtrack
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was a sales failure. It sold only 35,000 copies.
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Even so, Eric felt there was
something there. He believed
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there was room for a heroic fantasy
music project that he would name “Era”.
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From the Latin “Aera”, it means “Age” or
“Period of Time” in almost all Western
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languages. It was the perfect name for a
project that doesn’t belong to a single
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era, but builds a bridge between the
medieval past and the modern present.
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The problem was, he was the only
one who believed in the project.
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In 1995, he made the decision to
isolate himself in the Donjon,
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the main tower of the Royal Castle
of Collioure, in France, to compose.
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“I felt like I was creating the soundtrack
for a movie that didn’t exist yet,” he said.
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With the demos ready and using the
money from his work as a composer,
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Eric funded the recording of Era’s debut album.
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He didn’t hold back on ambition and rented
the legendary Abbey Road studio in London.
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That’s where he recorded the tracks that
would introduce his universe to the world,
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including the future global hit “Ameno”.
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A lot of people think Era’s lyrics are in Latin
or Ancient Greek. The truth is, they’re sung in an
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imaginary, made-up language inspired by the sound
of Latin, but without any grammatical meaning.
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Eric had the idea of using a made-up language,
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but the person who actually created the words
was the English conductor Guy Protheroe.
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The rule was clear: the meaning didn’t matter,
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only the sound. Eric explained: “I don’t
tell stories, everything is based on sounds.
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I let listeners project whatever
they want onto these words.”
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It’s true that on other tracks he did
use real languages, like “The Mass”,
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which is in real Latin; English, with the
songs “Mother” and “Looking For Something”;
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and even Arabic with the song “7 Seconds”.
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The powerful choir on the tracks
belongs to the English Chamber Choir,
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conducted by Guy Protheroe, who was
also the male voice of the project.
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The female voices are far more numerous, but the
most important ones are Harriet Jay from “Ameno”,
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Florence Dedam from “Mother”,
and Lena Jinnegren from “Divano”.
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But, incredibly, no one could see the
potential of these voices at the time.
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When Eric took the project to
record labels, every single
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one of them shut the door. For a year, he
was rejected by all the record companies.
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The harshest response came from a
label executive who said with contempt:
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“But come on, Eric…Enigma was ten years ago.”
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For those who don’t remember, Enigma was a project
created by producer Michael Cretu that had a huge
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success in 1990 with the song “Sadeness”,
mixing monk chants with electronic beats.
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The executive looked at Eric and
decided Era was just a late copy,
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a passing fad that had died years before.
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It was a real blow, until the project
landed in the hands of Yan-Philippe Blanc,
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a director at Mercury Records. He was
the only one who saw its potential.
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His initial forecast was that
it might sell around 250,000
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copies. But that’s where the real surprise begins!
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Released in 1997, Era didn’t
sell 250,000 copies. It sold 5
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million copies. It became the triumph of the year.
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But if you turned on the TV hoping
to see an interview with the band,
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you wouldn’t find anything. Radio
stations and the media initially
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ignored the project. So Eric turned that
into a weapon: the strategy of mystery.
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No photos of the artist on
the cover, no interviews,
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no appearances. The creator chose
to stay in the shadows. He said,
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“I’m an artist like all the others, I
just don’t show myself on the cover.”
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If Eric didn’t appear, then who were
the faces of Era? The answer is simple:
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they were incredible artists! Here are a few.
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The man with noble features
and a melancholic gaze,
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who often played a priest, a guardian,
or a time traveler in the videos for
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“Enae Volare Mezzo,” “Divano,” and
“The Mass,” is Pierre Boisserie.
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Pierre is a high-level dancer and
choreographer. He began his career at
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the Ballet National de Marseille, working
with dance legends such as Roland Petit.
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He was a soloist at the Marseille Opera
and at the Théâtre du Capitole in Toulouse.
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The beautiful woman with the intense
expression who performs the ritual
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choreography brought Latin blood to the group.
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She is Irene Bustamante, a Chilean
dancer and choreographer. She was the
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one who created the dances in the music videos.
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Her presence explains, in part,
the spiritual connection Latin
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America felt with the project. Today, she
directs the CASSIS dance company in Chile.
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And of course, the young girl
who stars in the “Ameno” music
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video — the so-called “visionary
child” — couldn’t be left out.
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Her name is Léonore Confino. That little girl
grew up to become a respected playwright,
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nominated several times for the Molière Awards
(the French equivalent of the Oscars for theater).
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Era’s great triumph was creating a
cinematic atmosphere without needing
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to tell a closed-ended story. The music videos
weren’t just promotional pieces to sell CDs;
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they were true silent films,
full of mystery and symbolism.
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In the year 2000, Era 2 was released.
The album brought the hit “Divano,”
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which kept the same magical aura of the first,
although Eric himself later admitted he found
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the album a bit too “soft.” The truth is
that he wanted power — he wanted impact.
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So in 2003, the third chapter of this great
saga was released: the album The Mass. The title
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track was inspired by the classic work Carmina
Burana. It’s grand, it’s epic, it’s powerful.
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Eric was very direct about
this return to a heavier sound.
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In an interview, he dropped this gem: “This
is not music for pregnant women! It’s massive,
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it’s heavy, it has a spiritual side.” For
him, Era is almost a “Hard Rock Opera.”
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With this album, the project finally
cemented itself in 55 countries,
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proving it wasn’t just a passing phase.
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Curiously, Era exploded with full force
in Latin America. Countries like Mexico,
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Argentina, and Brazil embraced the project in
a way that even France took years to match.
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Since they speak Portuguese and Spanish,
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Era’s “pseudo-Latin” sounded strangely
familiar to them. Words like “Ameno” and
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“Divano” activated their cultural memories
of the church, Catholicism, and the sacred.
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In Mexico, Era became a religion. The song
“Ameno” even made its way into the wrestling
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ring! It became the entrance theme for Místico,
the biggest idol of Lucha Libre in the 2000s.
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Every night, when the lights at Arena México
went out and the “Dori me” chant began,
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wrestling turned into a sacred ritual.
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For millions of Mexicans, that wasn’t a French
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song — it was “Místico’s theme.”
But the project didn’t stop there.
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Eric Lévi kept creating, but chose to take
the sound into new territories. In 2008,
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he released the album Reborn. Here,
the music gained Arabic influences and
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exotic vocals. The standout tracks
are “Reborn” and “Kilimandjaro”.
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Soon after, in 2009 and 2010, came the albums
Classics 1 and 2. The idea here was bold:
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take untouchable works by
masters like Bach, Vivaldi,
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and Verdi and give them the “Era
treatment,” with guitars and beats.
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And after a long hiatus, the most recent studio
work arrived in 2017: the album The 7th Sword.
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From this record, the track that drew the most
attention was “7 Seconds,” proving that even
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decades later, the formula of mixing
the old with the modern still worked.
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For 23 years, Era never played a live show.
It’s true that on YouTube you can find videos
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from the time when Era appeared on
French, Mexican, and Brazilian TV.
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The truth is, those weren’t real
tours. They were what we call “TV
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Promotional Performances.” To sell records,
the label would put together a “pocket show.”
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They brought in the actors and did performances
using playback or pre-recorded backing
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tracks. Eric didn’t consider that a “real
concert.” For him, it was just advertising.
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So much so that an Official Era Tour — sung
live, with a full orchestra, no playback,
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and Eric on stage conducting the whole thing —
only truly happened in 2019. But why wait so long?
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Eric admitted in an interview with the newspaper
Le Parisien that it was his perfectionism:
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“I was too much of a purist. I
thought we wouldn’t be able to
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reproduce on stage the universe I created on
the record. I wanted a choir of 80 people,
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that kind of crazy thing that just
wasn’t logistically possible.”
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Until, in 2019, pop culture changed. Eric
realized the world had finally caught up
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with his vision. He summed it up perfectly
in this sentence: “Today there is a real
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resonance between what we see on TV and
Era… the time is right, and I’m ready.”
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For this comeback, he assembled a
true army: 31 performers on stage,
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including musicians, an 18-voice choir, and
singers who blend opera with heavy metal.
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Unfortunately, figures like Pierre Boisserie
and Irene did not return. This is a new era now,
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with new voices, focused on delivering the sound
Eric dreamed of for 23 years inside that tower.
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And what about you? Did that
wave of nostalgia hit hard?
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Which Era song marked your life?
Drop it here in the comments!
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If you have a suggestion for the
next video, comment that too.
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And don’t forget to leave a like and
subscribe to the channel — next week
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I’ll be back with another great
story from the world of music!16433
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