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Some people say these songs open
portals. [music]
[music]
>> You definitely know these melodies.
Maybe from the radio, TV commercials, or
even as the soundtrack of movies and
soap operas. [music] But behind this
unique mix of mysterious chance, rock
and synthesizers, there's a story almost
nobody [music] knows.
[music]
>> The mind behind this sacred [music]
sound is not a monk, but a hard rock
guitarist who opens shows for AC/DC and
Black Sabbath. The story of Era [music]
is that of a man who locked himself in
the tower of a real castle to compose,
who was humiliated by record labels told
that his [music] music was outdated, but
decided to put his own money on the line
to [music] create a unique universe. A
project that sold millions without ever
showing the face of its creator. Today,
we're going to uncover the mysteries
[music] of era. Make sure you subscribe
to the channel because today's story is
a true epic battle.
To understand era, we [music] need to go
back to 1976. The man behind it all is
called Eric Levy, son of a university
professor and a ballerina. He grew up
listening to classical music, but rock
was his true passion. [music] Eric found
Shaken Street, a French hard rock band
that crossed the ocean. They moved to
the United States and opened for giants
like [music] AC/DC and Black Sabbath.
But as everything in life changes, the
band eventually [music] came to an end.
Eric spent some time in New York working
with other artists until cinema changed
his destiny. In the early '90s, [music]
he returned to France and started
composing soundtracks. That's when he
wrote Eni Volare Mets for the comedy
[music] Le Visitor, a film that took 14
million people to the movie theaters.
[music]
Eric brought a mystical dimension to the
film using choirs and medieval sounds.
It was the sea that gave birth to era.
But here something curious happened. The
movie was a triumph, but the soundtrack
was a sales failure. It sold only 35,000
copies. Even so, Eric felt there was
something there. He believed there was
room for a heroic fantasy music project
that he would name era. From the Latin
Aya, it means age [music] or period of
time in almost all Western languages. It
was the perfect name for a project that
doesn't belong to a single era but
builds a bridge between the medieval
past and the modern present. The problem
was he was the only one who believed
[music] in the project. In 1995 he made
the decision to isolate himself in
Donjon the main tower of the royal
castle of Kolure [music] in France to
compose. I felt like I was creating the
soundtrack for a movie that didn't exist
yet. he said. With the demos ready and
using the money from his work as [music]
a composer, Eric funded the recording of
Era's debut album. He didn't hold back
on ambition and rented the legendary
Abbey Road Studio in London. That's
where he recorded the tracks that would
introduce his universe to the world,
including the future global hit [music]
Ameno. A lot of people think Era's
lyrics are in Latin or ancient Greek.
The truth is they're sung in an
imaginary madeup language inspired by
the sound of [music] Latin but without
any grammatical meaning. Eric had the
idea of using a madeup language. But the
person who actually created the words
was the English conductor Grojoy. The
rule was clear. The meaning didn't
matter only the sound. [music] Eric
explained, "I don't tell stories.
Everything is based on sounds. I let
listeners project whatever they want
onto these words. It's true that on
other tracks he did use real languages
like the mass which is in real Latin,
English with the songs mother and
looking for something and even [music]
Arabic with the song 7 seconds. The
powerful choir on the tracks belongs to
the English chamber choir conducted by
Ge Projoy [music]
who is also the male voice of the
project. The female voices are far more
numerous, but the most important ones
are Harriet J from Ameno, Florence Dam
[music] from Mother, and Lena Ginigran
from Divano. But incredibly, no one
could see the potential of these voices
at the time. When Eric took the project
to record [music] labels, every single
one of them shut the door. For a year,
he was rejected by all the record
companies. The harshest response came
from a label executive who said with
contempt, "But come on, Eric. Enigma was
10 years ago."
For those who [music] don't remember,
Enigma was a project created by producer
Michael Katto that had a huge success
[music] in 1990 with the song Sadness.
mixing monk chants with electronic
beats. The executive looked at Eric and
decided Era was just a late copy, a
passing fad that had died years before.
It was a real blow until the project
landed in the hands of Yan Phipe Blunk,
a director at Mercury [music] Records.
He was the only one who saw its
potential. His initial forecast was that
it might sell around 250,000 copies, but
that's where the real surprise begins.
Released in 1997, Era didn't sell
[music] 250,000 copies. It sold 5
million copies. It became the triumph of
the year. [music]
[music]
But if you turned on the TV hoping to
see an [music] interview with the band,
you wouldn't find anything. Radio
stations and the media initially ignored
the project. [music] So Eric turned that
into a weapon, the strategy of mystery.
No photos of the artist on the cover.
[music] No interviews, no appearances.
The creator chose to stay in the
shadows. He [music] said, "I'm an artist
like all the others. I just don't show
myself on the cover." [music] If Eric
didn't appear, then who were the faces
of Era? The answer is simple. They were
incredible artists. [music] Here are a
few. The man with noble features and a
melancholic gaze who often played a
priest, [music] a guardian or a time
traveler in the videos for Enan Valarzo,
Divano and the mass is Pierre [music]
Boyceeri. Pierre is a highlevel dancer
and choreographer. He began his career
at the ballet national de Mariel [music]
working with dance legends such as
Roland Petite. He was a soloist at
[music] the Marciel Opera and at the The
Dapitol in Tulus. The beautiful woman
with the intense expression who performs
the ritual choreography brought Latin
blood to the group. She is Irene
Bustamante, a Chilean dancer and
choreographer. She was the one who
created the dances in the music videos.
Her presence [music] explains in part
the spiritual connection Latin America
felt with the project. [music]
Today she directs the Cassis Dance
Company in Chile. And [music] of course,
the young girl who stars in the Ameno
music video, the so-called visionary
child couldn't be left out. Her name is
Lenor Confino. That little girl grew up
to become a respected playwright,
nominated several times for the Molè
Awards, the French equivalent of the
Oscars for theater. [music]
Era's great triumph was creating a
cinematic atmosphere without needing to
tell a closedended story. The music
videos weren't just promotional pieces
to sell CDs. [music] They were true
silent films full of mystery and
symbolism. In the year 2000, Era 2 was
released. The album brought the hit Dano
which kept the same magical aura of the
first. Although Eric himself later
admitted [music] he found the album a
bit too soft. The truth is that he
wanted power. He wanted [music] impact.
So in 2003, the third chapter of this
great saga was released. The album The
Mass. [music] The title track was
inspired by the classic work Carmina
Barana. It's [music] grand. It's epic.
It's powerful. I
[music]
>> look [music] in the sky I'll search for
the signs who tell us
[music]
>> something real something
[music]
>> Eric was very direct about this return
to a heavier sound. [music] In an
interview, he dropped this gem. This is
not music for pregnant women. [music]
It's massive. It's heavy. It has a
spiritual side for [music] him. Era is
almost a hard rock opera. With this
album, the project finally cemented
itself in 55 countries, proving it
wasn't [music] just a passing phase.
Curiously, era exploded with force in
Latin America. Countries like Mexico,
Argentina, [music]
and Brazil embraced the project in a way
that even France took years to match.
Since they speak Portuguese, [music] and
Spanish, era's pseudo Latin sounded
strangely familiar to them. Words like
ao and dano activated their cultural
memories of the church, Catholicism, and
the sacred. In Mexico, era became a
religion. The song Ameno even made its
way into the wrestling ring. It became
the entrance theme for Mystico, the
[music] biggest idol of Lucha Libé in
the 2000s. Every night when the lights
at Arena Mexico went out and the Dory
chant began, [music] wrestling turned
into a sacred ritual.
>> For millions of Mexicans, that wasn't
just a French song. [music] It was
Mystico's theme. But the project didn't
stop there. Eric Levy kept [music]
creating but chose to take the sound
into new territories. In 2008 he
released the album Reborn. Here [music]
the music gained Arabic influences and
exotic vocals. The standout tracks are
reborn [music] and Kilimanjaro.
>> [music]
[singing]
>> when
no more [music]
killing on.
Soon after in 2009 and 2010 [music] came
the albums classics one and two. The
idea here was bold. Take [music]
untouchable works by masters like Bach,
Vivaldi and Verde [music] and give them
the era treatment with guitars and
beats.
[music]
[singing]
[music]
>> [singing]
[music]
[music]
>> Look at the smile on a rain.
[music and singing]
>> After a long hiatus, the most recent
studio work arrived in 2017. The album
The Seventh Sword.
>> It's not a second [singing and music]
away. the sound of the fall [music] in
the midst of the night.
>> From this record, the track that drew
the most attention was 7 seconds,
proving that even decades later, the
formula of mixing the old with the
modern still worked.
[music]
For 23 years, Era never played a live
show. [music] It's true that on YouTube
you can find videos from the time when
era appeared on French, Mexican, and
Brazilian TV. [music] The truth is those
weren't real tours. They were what we
call TV promotional performances. To
sell records, the label would put
together a pocket show. They brought in
the actors and [music] did performances
using playback or pre-recorded backing
tracks. Eric didn't consider that a real
concert. For [music] him, it was just
advertising. So much so that an official
era tour sung live with a full [music]
orchestra, no playback, and Eric on
stage conducting the whole thing only
truly happened in 2019. But why wait so
long? Eric admitted in an interview with
the newspaper Le Parisian that it was
his perfectionism. [music] I was too
much of a purist. I thought we wouldn't
be able to reproduce on stage the
universe I created on the record. I
wanted a choir of 80 people. [music]
That kind of crazy thing that just
wasn't logistically possible until in
2019, [music]
pop culture changed. Eric realized the
world had [music] finally caught up with
his vision. He summed it up perfectly in
this sentence. Today, there is a real
resonance between [music] what we see on
TV and era. The time is right and I'm
ready for this comeback. [music] He
assembled a true army. 31 performers on
stage, including musicians, an [music]
18 voice choir, and singers who blend
opera and heavy metal. Unfortunately,
figures like Pierre Boyceeri [music] and
Irene did not return. This is a new era
show with new voices focused on
delivering the sound Eric dreamed of for
23 years inside that tower.
And what about you? Did that wave of
nostalgia hit hard? Which era song
marked your life? Drop it here in the
comments. If you have a suggestion for
the next video, comment that, too. And
don't forget [music] to leave a like and
subscribe to the channel. Next week,
I'll be back with another great story
from the world of music.
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