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A pattern is something that appears in
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uh different worlds simultaneously.
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That's what a pattern to my mind is. So
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you'll see patterns so long as you
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inhabit different worlds.
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So a you know a pattern might be
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something that shows up in music,
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fashion and
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you know sports. A trend would be
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something that surfaces and those worlds
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are connected but
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not they don't overlap. They're have
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subtle connections but if you see
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something popping up in those kinds of
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then you know oh that's a trend right?
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So in order to see the trend, all you
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really need to do is to spend a little
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bit of time in those different worlds.
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So I always think of part of what I need
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to do in order to kind of understand
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what's going on is
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uh to make sure that I'm regularly
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leaving my own little island and
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visiting other islands. Um, I don't
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always do a good job of that, but um,
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sometimes it's just about, you know, but
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uh, yeah, I don't know if I always do a
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good job of that, but I do try I do
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think in my mind about how important it
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is to uh, to trespass into in foreign
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territories.
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The book David and Goliath the original
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idea
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came from I went to a conference once
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and
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it was a software conference and I
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didn't know anything about software but
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they had this kind of mixer that I was
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required to attend and I found myself
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chatting to this guy it's from India and
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he was talking about we talked about
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sports because that's all I could talk
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about because I didn't know anything
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about soccer. So, we're talking about
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sports and he told me that he was the
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coach of his daughter's basketball team.
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And I said, "Oh, cuz I he had a very
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strong Indian accent. It was clear he
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was an immigrant to this country of
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relatively recent vintage." And I was
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like, "Oh, did you know that's kind of
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interesting, you know, it wasn't like
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most basketball coaches are people who
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had played basketball as a kid." And I
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was like, "Did you play basketball in
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India?" He's like, "Oh, no. I played
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cricket. Never even." It's like, "So,
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wow, you must have mastered, you know, I
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got him talking and he told me this
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story." He's like, "Yeah, I know nothing
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about basketball." He said, "In fact, I
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think basketball
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as it's played by Americans is crazy. I
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don't Once I got the rules explained to
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me, I was like, why do they play it in
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such a weird way?" He didn't understand
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why
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one team would advance the ball up the
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court and the other team would wait, the
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team on defense would wait at the other
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end for the play to come to them. If you
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know basketball, what he was wondering
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was why don't teams on defense play a
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fullcourt press the whole game all the
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time. The most,
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you know, basically he was like, you let
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the defenses nine times out of 10 let
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the other team advance into their own
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end and set up their offense and then
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they decide to defend. It would be as if
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we waited for Canada to arrive on the
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outskirts of Washington DC right before
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we mounted a defense. And so for someone
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who comes from a different culture he's
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like this is the craziest thing I've
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ever heard. So he's like I he had this
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team and they were all he was from
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Silicon Valley. His daughter was like 12
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all the all these 12-y old girls. He was
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like the other thing I realized was they
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didn't know how to play basketball and I
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didn't know how to coach it because I
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didn't know anything about basketball.
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So, I decided we're just going to play
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defense. So, he got these girls and he
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just told them to play fullcourt press
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the entire time. He's like, "All we need
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to know was to learn how to shoot
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layups, but everything else was beyond
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our specialtity." And he was like, what
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he discovered was if you play really
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maniacal defense all the time and you're
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in a league of 12-year-old girls, you'll
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win every game because no one can
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advance the ball. And so he he had a
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group of ragtag nerdy girls from Silicon
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Valley and they took he went all the way
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to the state championships with a bunch
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of girls who had no discernable
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basketball skills whatsoever. I thought
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this is the funniest thing I've ever
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heard.
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And of course I did nothing with it
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because I'm an idiot. And then I went
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home and like a year later was talking
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about basketball with my friend Bruce
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and I said, "You know, so funny. This
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guy told me this hilarious story once at
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a conference and Bruce looked at me and
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said, "Why have you never written about
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that?" I like, "You're right. That's a
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great story." So, I called up this guy,
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his name was VC, and I was like, "Can I
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come and see you because I want to
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actually talk about your daughter's
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basketball team." So, I went and I wrote
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a story. It's fun little story for the
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New Yorker. Um, parathetically, VC turns
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out to be a guy named VC Ranadiv who two
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years later bought the Sacramento Kings
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basketball team. He was so inspired by
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his experience coaching his daughter's
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basketball team that he went out and
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bought an NBA team. He was super rich.
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But I really really loved the story and
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we called that story The New Yorker when
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David meets Goliath or when David beat
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or I've forgotten some version of David
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and Goliath. And I thought, you know,
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the
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I always love
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um to me part of the challenge with
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stories that are about ideas is framing
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them in a way that makes sense to people
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that simply and quickly communicates to
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them what the idea is. So, six degrees
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of Lois Weisberg, if you know about the
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concept of six degrees of separation and
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six degrees of Kevin Bacon and all those
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kinds of ideas, you instantly know,
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boom, it's about someone who's at the
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center of a social circle, right? David
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and Goliath is a concept we all know.
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The little guy beats up on the giant.
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And that I thought, well, if I wanted I
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want I think this is a really
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interesting idea to explore in a book.
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How do little guys beat giants? And so
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that led me to the story of David and
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Goliath. Now, in my original story about
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Becad and his daughter's basketball
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team, I had told the story of David and
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Goliath the standard way.
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David shoots a slingshot and hits
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Goliath between the eyes and Goliath
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falls over. And I thought, well, I'll
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tell a more sophisticated version of
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that story in the book. So, I started to
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read theological literature on the story
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of David and Goliath. I called up my
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friend Jim, who's a pastor, and said,
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'What should I read? And he sent me all
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kinds of things. And I went to the
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seminary library and I read all these
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texts from 300 years ago. And
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there it was just all versions of the
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same
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story. It was didn't really help me. I
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learned something about where the
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confrontation between David and Goliath
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took place, but wasn't it didn't
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transform the story in my own um eyes
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until I stumbled across this weird paper
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that had been written by uh an
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endocrinologist, an Israeli
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endocrinologist
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who had suggested, wait a minute,
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there's another way to see this story,
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and that is from a medical standoint.
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point. Goliath sounds a lot like someone
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who has this really rare medical
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condition which is caused by uh a growth
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in the pituitary gland which causes you
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to lose your eyesight. And if you think
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about that and read the story in the
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Bible again, you realize there's all
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these clues about how the fact that
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Goliath is blind. The giant is blind.
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And once you understand the giant is
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blind, you have this fantastic metaphor
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for why why do giants lose? because they
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can't see, they're so big and strong and
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powerful, they lose the ability to kind
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of um properly appreciate the world
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around them, right? And that was a
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really important lesson to me because I
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didn't to me it's the best story in the
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book and that insight about Goliath
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transforms the biblical story of David
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and Goliath in this it makes it even
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more beautiful and powerful um because
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it's not just a story about David's
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courage and greatness. It's a story
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about Goliath's blindness, right? It's
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suddenly you've got two characters who
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teach you something crucial about the
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world, not just one. Right? Goliath in
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the traditional telling is an empty
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vessel. He's just a big dude, an
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arrogant big dude who thinks he's going
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fighting a sword fight and David changed
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the rules, right? It's just about
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David's cunning and no, no, he's more
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than an arrogant big dude. He is someone
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who has been blinded by his strength.
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But that was a you don't I didn't get to
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that until I stepped
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outside of till I stopped reading all
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the theological literature and
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understood that a story can live in a
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variety of different worlds.
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Right? It's not just the theologians who
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thought about David and Goliath. It's
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also the endocrinologists.
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Right? Now, that's a really, really
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crucial because so often when we try and
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tell a story, we think a story belongs
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to a world and we stay within that
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world. And that's a really good way to
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be boring and to miss truths.
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I once wrote a a piece I love. I don't
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know whether the rest of the world loves
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it, but I wrote a piece for The New
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Yorker about um a guy named Caesar
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Milan. And Caesar Milan had a show, I
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don't know if he still does, for many
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years called The Dog Whisperer. Um and
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it was all about Caesar's incredible
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ability to he was always called in when
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a dog was misbehaving. And I wanted to
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do a profile of Caesar.
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And I wanted to be very, very simple. I
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wanted to have one idea in it and
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I decided the way to do it was to step
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outside the world of dogs and of people
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who deal with dogs and to talk about
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movement
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because
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what I understood from hang I went to
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California hung out with Caesar for like
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a week and what I understood from Caesar
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was that everything that was crucial
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about how he worked with troubling dogs
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was not about what he said or what he it
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was about what how he moved that he had
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a way of moving that calmed dogs, a way
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of approaching them, a way of carrying
268
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his body, a way of matching his voice to
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his movements. And in response, the dogs
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move differently. It was all about the
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more I observed it, I realized, oh, this
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is about dancing,
273
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right? This is to understand Caesar you
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need and the dogs you need the
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vocabulary of dancing of people who are
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interested in describing and
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understanding and communicating through
278
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movement. So I wonder whether there was
279
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uh a language associated with movement.
280
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There had to be people who studied
281
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movement, right? Particularly dancers.
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If you think about it,
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even something as simple as if you're
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doing a ballet
285
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and someone has a particularly intricate
286
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movement in the ballet, how do you
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describe it? Like it's not like, you
288
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know, for music you have musical
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notation for, you know, I suppose you
290
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could videotape it, but that's a
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relatively recent phenomenon. They had
292
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to have some way to describe movement.
293
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So I was like, I got to find that
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person. Um, so I found turns out there
295
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is such a language and there are all
296
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kinds of people and they're totally
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00:12:05,519 --> 00:12:07,279
happy to talk to you if you call them up
298
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and I went to see them and we had long a
299
00:12:09,519 --> 00:12:12,480
lovely conversation with this long um
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with a woman who was a kind of an expert
301
00:12:14,000 --> 00:12:16,480
in this and in teaching in using
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principles of dance
303
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uh to help people in their communication
304
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in all kinds of realms. and she had a
305
00:12:23,839 --> 00:12:26,959
friend even more crucially who used the
306
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principles of movement to help autistic
307
00:12:29,839 --> 00:12:34,399
children because to be autistic um am
308
00:12:34,399 --> 00:12:36,800
among the many problems autistic people
309
00:12:36,800 --> 00:12:40,000
have is in the management of their own
310
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physicality
311
00:12:41,839 --> 00:12:44,240
um they're very bad at self soothing
312
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they're they all and what they do is a
313
00:12:46,480 --> 00:12:48,560
what this woman was doing was she was a
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movement therapist and as I looked at I
315
00:12:51,440 --> 00:12:53,440
went to see her and talked to to her and
316
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watched all kinds of tapes of people
317
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that she had um dealt with. It struck me
318
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that what she was doing on a much more
319
00:13:00,639 --> 00:13:02,320
sophisticated
320
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and meaningful level was exactly the
321
00:13:04,639 --> 00:13:07,760
same as was analogous to what Caesar
322
00:13:07,760 --> 00:13:11,360
Milan was doing with dogs with calming
323
00:13:11,360 --> 00:13:14,959
troubled dogs. Now that's a in some ways
324
00:13:14,959 --> 00:13:16,720
that's a tricky comparison because you
325
00:13:16,720 --> 00:13:18,480
don't want to say autistic kids are like
326
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dogs but that's not what I was saying. I
327
00:13:20,320 --> 00:13:23,680
was saying that the same principles were
328
00:13:23,680 --> 00:13:26,800
being used by this guy on TV as are
329
00:13:26,800 --> 00:13:29,360
being used in much more consequential
330
00:13:29,360 --> 00:13:31,600
settings with people struggling with
331
00:13:31,600 --> 00:13:34,160
real life problems in the world. And
332
00:13:34,160 --> 00:13:36,800
what what was interesting about that was
333
00:13:36,800 --> 00:13:38,480
and what made I think the story so
334
00:13:38,480 --> 00:13:40,399
important was
335
00:13:40,399 --> 00:13:43,040
um I took what would be something that
336
00:13:43,040 --> 00:13:47,120
was trivial dogs like little yappy dogs
337
00:13:47,120 --> 00:13:49,680
in LA like ultimately who cares if they
338
00:13:49,680 --> 00:13:51,920
misbehave and you got to call in someone
339
00:13:51,920 --> 00:13:53,839
who does a kind of reality TV show about
340
00:13:53,839 --> 00:13:55,920
calming them down right that's funny and
341
00:13:55,920 --> 00:13:59,360
it might be interesting it has no weight
342
00:13:59,360 --> 00:14:02,000
and so by stepping outside that world
343
00:14:02,000 --> 00:14:04,000
and saying wait a minute can Can I add
344
00:14:04,000 --> 00:14:07,279
weight to this story? And it turns out
345
00:14:07,279 --> 00:14:10,880
you can. And to my mind, the most moving
346
00:14:10,880 --> 00:14:13,279
part of the story that I wrote was when
347
00:14:13,279 --> 00:14:16,000
I described the work that that woman was
348
00:14:16,000 --> 00:14:18,160
doing with a particular boy, autistic
349
00:14:18,160 --> 00:14:21,519
boy, in teaching him how to move. Um,
350
00:14:21,519 --> 00:14:23,279
ultimately in teaching him how to dance,
351
00:14:23,279 --> 00:14:26,560
right, to relate to music. And suddenly
352
00:14:26,560 --> 00:14:30,160
what you thought of as this little slice
353
00:14:30,160 --> 00:14:33,040
of pop culture was something that
354
00:14:33,040 --> 00:14:35,360
hopefully taught you something
355
00:14:35,360 --> 00:14:39,440
profoundly moving about how to heal
356
00:14:39,440 --> 00:14:42,240
um how to heal people who had real
357
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problems.
358
00:14:44,000 --> 00:14:46,720
And that, you know, that all stems from
359
00:14:46,720 --> 00:14:49,600
an unwillingness to settle for the world
360
00:14:49,600 --> 00:14:51,600
that I was given, right? The world I
361
00:14:51,600 --> 00:14:55,440
started with, which is the world of a a
362
00:14:55,440 --> 00:14:58,560
Mexican guy and dogs in LA, right? And
363
00:14:58,560 --> 00:15:03,279
being determined to find another um uh
364
00:15:03,279 --> 00:15:06,720
universe to to tell a story about. And I
365
00:15:06,720 --> 00:15:08,959
think people should always that's a
366
00:15:08,959 --> 00:15:12,160
question that
367
00:15:12,160 --> 00:15:15,040
uh writers non-fiction writers need to
368
00:15:15,040 --> 00:15:17,600
always ask themselves which is is there
369
00:15:17,600 --> 00:15:20,320
another is there an analogist world
370
00:15:20,320 --> 00:15:23,440
that's dealt with this same question. Um
371
00:15:23,440 --> 00:15:25,680
and that can transform a story into
372
00:15:25,680 --> 00:15:30,120
something u much more powerful.
373
00:15:40,480 --> 00:15:42,959
If someone's a jerk, you can pick it up
374
00:15:42,959 --> 00:15:45,120
in their writing. Just pay attention.
375
00:15:45,120 --> 00:15:47,279
You go like, "Oh, I really don't want to
376
00:15:47,279 --> 00:15:49,040
hang out with this person. They're
377
00:15:49,040 --> 00:15:50,240
they're really high in their own
378
00:15:50,240 --> 00:15:52,959
supply." Or sometimes writers who they
379
00:15:52,959 --> 00:15:54,800
insert themselves gratuitously into
380
00:15:54,800 --> 00:15:58,240
stories and you're like that is just not
381
00:15:58,240 --> 00:16:00,079
you know did you really are you really
382
00:16:00,079 --> 00:16:01,279
that do you really think you're that
383
00:16:01,279 --> 00:16:03,120
important that you have to you know
384
00:16:03,120 --> 00:16:04,240
they'll they'll talk about some
385
00:16:04,240 --> 00:16:06,160
incredibly consequential thing and then
386
00:16:06,160 --> 00:16:08,000
they'll just
387
00:16:08,000 --> 00:16:09,600
start talking about their own something
388
00:16:09,600 --> 00:16:11,040
that happened in their own lives and
389
00:16:11,040 --> 00:16:13,759
it's not equivalent. You're like, you
390
00:16:13,759 --> 00:16:19,440
know, so you you're coming your your
391
00:16:19,440 --> 00:16:23,040
listener is assessing not just what
392
00:16:23,040 --> 00:16:26,000
you're saying, but who you are.
393
00:16:26,000 --> 00:16:28,720
So, you can't you can't get away with
394
00:16:28,720 --> 00:16:31,040
you can no more get get away with being
395
00:16:31,040 --> 00:16:33,519
obnoxious or egotistical or
396
00:16:33,519 --> 00:16:35,519
self-indulgent in a piece of writing
397
00:16:35,519 --> 00:16:37,920
than you can in a conversation. There's
398
00:16:37,920 --> 00:16:41,199
no difference, right? You can't hide
399
00:16:41,199 --> 00:16:42,959
your personality when you write. It
400
00:16:42,959 --> 00:16:46,320
comes out loud and clear. I read a piece
401
00:16:46,320 --> 00:16:49,360
recently, I won't say where, and it was
402
00:16:49,360 --> 00:16:50,880
about
403
00:16:50,880 --> 00:16:55,120
this controversy at some fraternity,
404
00:16:55,120 --> 00:16:58,560
and the writer,
405
00:16:58,560 --> 00:17:00,160
it was really clear to me, the writer
406
00:17:00,160 --> 00:17:02,399
had
407
00:17:02,399 --> 00:17:05,120
they had about five 4,000 words of
408
00:17:05,120 --> 00:17:07,760
material and they wanted to write a long
409
00:17:07,760 --> 00:17:10,319
story. So they handed in 8,000 words and
410
00:17:10,319 --> 00:17:13,839
the rest was just padding.
411
00:17:13,839 --> 00:17:18,000
They took a trip and the trip
412
00:17:18,000 --> 00:17:19,679
and visited somebody and interviewed
413
00:17:19,679 --> 00:17:21,199
someone and the interview wasn't
414
00:17:21,199 --> 00:17:23,360
terribly interesting.
415
00:17:23,360 --> 00:17:26,319
Didn't add to the story but and they
416
00:17:26,319 --> 00:17:27,760
didn't do anything with it that made it
417
00:17:27,760 --> 00:17:30,160
made me happy to go down that
418
00:17:30,160 --> 00:17:32,320
digression. They just wanted to prove
419
00:17:32,320 --> 00:17:33,840
that they had flown all the way to
420
00:17:33,840 --> 00:17:36,640
California to talk to this person. And I
421
00:17:36,640 --> 00:17:38,880
resented it. It's like, I don't care if
422
00:17:38,880 --> 00:17:40,720
you went to California. I know you I
423
00:17:40,720 --> 00:17:42,880
know you want to show the writer wanted
424
00:17:42,880 --> 00:17:46,000
to desperately to show readers that they
425
00:17:46,000 --> 00:17:48,080
had done their homework. I went to
426
00:17:48,080 --> 00:17:51,600
California. I went to Pennsylvania. I
427
00:17:51,600 --> 00:17:53,760
read this report. That was like loud and
428
00:17:53,760 --> 00:17:55,520
clear in the piece. Time and time again,
429
00:17:55,520 --> 00:17:58,799
we were reminded just how hard the
430
00:17:58,799 --> 00:18:00,880
writer worked. We don't want to know
431
00:18:00,880 --> 00:18:04,480
how. We don't care. We assume
432
00:18:04,480 --> 00:18:06,320
I assume you worked hard. Of course you
433
00:18:06,320 --> 00:18:08,720
did. But you don't have to don't waste
434
00:18:08,720 --> 00:18:10,799
my time on 800 words on your California
435
00:18:10,799 --> 00:18:12,960
trip. That turned out to be a total
436
00:18:12,960 --> 00:18:15,200
waste of time and money, right? It's
437
00:18:15,200 --> 00:18:17,440
just a So there's that the writer wasn't
438
00:18:17,440 --> 00:18:18,720
thinking about how they were coming
439
00:18:18,720 --> 00:18:21,760
across. They were so anxious to make
440
00:18:21,760 --> 00:18:28,240
this kind of um they were so uh insecure
441
00:18:28,240 --> 00:18:31,520
about their status as a writer that they
442
00:18:31,520 --> 00:18:34,160
that they ended up like going on on
443
00:18:34,160 --> 00:18:40,160
these these digressions that had no uh I
444
00:18:40,160 --> 00:18:41,360
I don't want to say had no function
445
00:18:41,360 --> 00:18:43,120
because digressions don't have to have a
446
00:18:43,120 --> 00:18:44,640
function. They just have to be
447
00:18:44,640 --> 00:18:46,480
interesting, right? It wasn't
448
00:18:46,480 --> 00:18:48,880
interesting. It was just serving the
449
00:18:48,880 --> 00:18:51,919
kind of uh troubled ego, fragile ego of
450
00:18:51,919 --> 00:18:55,080
the writer.
451
00:18:59,039 --> 00:19:00,559
Invariably in a public speaking event,
452
00:19:00,559 --> 00:19:02,480
there's a Q&A.
453
00:19:02,480 --> 00:19:05,760
And Q&As's are very difficult. And
454
00:19:05,760 --> 00:19:08,640
they're difficult because you're
455
00:19:08,640 --> 00:19:11,039
essentially selecting a random sample of
456
00:19:11,039 --> 00:19:14,480
people and allowing them giving them the
457
00:19:14,480 --> 00:19:17,520
floor. So some people ask don't ask some
458
00:19:17,520 --> 00:19:19,440
people just go on forever don't really
459
00:19:19,440 --> 00:19:21,520
ask a question some people ask a bad
460
00:19:21,520 --> 00:19:24,400
question and some people ask a question
461
00:19:24,400 --> 00:19:26,320
you can't answer and some people ask a
462
00:19:26,320 --> 00:19:27,919
good question right so you all kinds of
463
00:19:27,919 --> 00:19:29,679
questions and you have to learn how to
464
00:19:29,679 --> 00:19:32,480
manage that and one of the things I've
465
00:19:32,480 --> 00:19:36,480
learned from Q&As's is that
466
00:19:36,480 --> 00:19:38,720
one of the ways you manage the the
467
00:19:38,720 --> 00:19:42,400
impossible problem posed by a Q&A is
468
00:19:42,400 --> 00:19:46,080
with your own tone
469
00:19:46,080 --> 00:19:48,240
Uh
470
00:19:48,240 --> 00:19:51,360
so if you strike the right tone in the
471
00:19:51,360 --> 00:19:54,000
talk before and in the way that you have
472
00:19:54,000 --> 00:19:55,360
answered the questions leading up to the
473
00:19:55,360 --> 00:19:57,120
impossible question, you can answer
474
00:19:57,120 --> 00:19:58,960
impossible questions. I'll give you an
475
00:19:58,960 --> 00:20:02,000
example. Um years ago, I always remember
476
00:20:02,000 --> 00:20:06,240
this one. years ago, I gave a talk to a
477
00:20:06,240 --> 00:20:08,240
group of
478
00:20:08,240 --> 00:20:10,720
uh they were a group of a subsp
479
00:20:10,720 --> 00:20:12,640
specialty within psychology that deals
480
00:20:12,640 --> 00:20:16,000
with what are called human factors.
481
00:20:16,000 --> 00:20:17,600
They're the guys who figure out when you
482
00:20:17,600 --> 00:20:20,880
get into a car,
483
00:20:20,880 --> 00:20:22,720
you know, this is a very simple thing
484
00:20:22,720 --> 00:20:24,559
they will do. Where should the
485
00:20:24,559 --> 00:20:28,320
speedometer be? Where should the gear
486
00:20:28,320 --> 00:20:30,960
gear shift be? So that you don't make a
487
00:20:30,960 --> 00:20:32,320
mistake with it. Well, they also do that
488
00:20:32,320 --> 00:20:34,559
for when I'm designing a missile system
489
00:20:34,559 --> 00:20:36,320
and I want to make sure the guy who
490
00:20:36,320 --> 00:20:37,600
fires the missile doesn't make a
491
00:20:37,600 --> 00:20:39,200
mistake. What should where should the
492
00:20:39,200 --> 00:20:40,640
button be? How should it be designed?
493
00:20:40,640 --> 00:20:42,320
They do all that kind of stuff. Super
494
00:20:42,320 --> 00:20:44,400
super smart people. I gave I know
495
00:20:44,400 --> 00:20:45,840
nothing about that world. I gave some
496
00:20:45,840 --> 00:20:47,600
talk. I was invited to give the kind of
497
00:20:47,600 --> 00:20:51,200
public talk and
498
00:20:51,200 --> 00:20:53,280
I was
499
00:20:53,280 --> 00:20:56,280
self-deprec.
500
00:21:00,880 --> 00:21:02,480
but also because it was important to set
501
00:21:02,480 --> 00:21:05,760
that tone. They legitimately are
502
00:21:05,760 --> 00:21:08,080
exceedingly expert, well educated,
503
00:21:08,080 --> 00:21:11,039
sophisticated people and I'm just a guy
504
00:21:11,039 --> 00:21:12,559
from
505
00:21:12,559 --> 00:21:15,280
New York who's flown in for the day. I
506
00:21:15,280 --> 00:21:18,960
cannot presume to Anyway, fast forward
507
00:21:18,960 --> 00:21:21,520
to the Q&A. Somebody asked me one of the
508
00:21:21,520 --> 00:21:23,120
most brutal questions I've ever been
509
00:21:23,120 --> 00:21:26,240
asked. And you know basically he went
510
00:21:26,240 --> 00:21:27,520
through something I had said and then
511
00:21:27,520 --> 00:21:29,039
something I had written earlier and
512
00:21:29,039 --> 00:21:31,200
proved that I had massively
513
00:21:31,200 --> 00:21:33,280
oversimplified
514
00:21:33,280 --> 00:21:35,440
and basically butchered a very
515
00:21:35,440 --> 00:21:38,159
complicated subject.
516
00:21:38,159 --> 00:21:40,960
And so I was like I mean and the whole
517
00:21:40,960 --> 00:21:43,360
room was like whoa you just got
518
00:21:43,360 --> 00:21:46,720
completely smoked by this guy right? But
519
00:21:46,720 --> 00:21:49,120
the way because I had set the right
520
00:21:49,120 --> 00:21:52,000
tone, I was like basically I basically
521
00:21:52,000 --> 00:21:53,600
said I forgotten the exact words, but it
522
00:21:53,600 --> 00:21:57,039
was something to the effect of um if you
523
00:21:57,039 --> 00:22:00,320
are accusing me of being more
524
00:22:00,320 --> 00:22:03,039
interesting than correct or something
525
00:22:03,039 --> 00:22:04,880
like that, I plead guilty. But
526
00:22:04,880 --> 00:22:07,280
basically, I was like, you got me right.
527
00:22:07,280 --> 00:22:11,600
But that works if you went in with the
528
00:22:11,600 --> 00:22:14,480
right in with the right tone. The tone
529
00:22:14,480 --> 00:22:16,960
was, "Look, I'm happy to be here. Just
530
00:22:16,960 --> 00:22:19,600
to be clear, you all know this stuff way
531
00:22:19,600 --> 00:22:21,840
better than I do. I'm just here to to
532
00:22:21,840 --> 00:22:24,480
amuse you, you know, and if you want to
533
00:22:24,480 --> 00:22:25,679
give me good advice at the end,
534
00:22:25,679 --> 00:22:27,440
fantastic." So, when a guy asked that
535
00:22:27,440 --> 00:22:29,440
question, I was able to turn it into,
536
00:22:29,440 --> 00:22:31,840
you know, thank you for pointing out
537
00:22:31,840 --> 00:22:34,880
stuff that I can do better and and by
538
00:22:34,880 --> 00:22:37,440
the way, you know, this is exactly what
539
00:22:37,440 --> 00:22:38,799
I thought would happen. And it's kind of
540
00:22:38,799 --> 00:22:41,039
fantastic that
541
00:22:41,039 --> 00:22:43,280
in your writing could be the same way.
542
00:22:43,280 --> 00:22:45,440
You have to when you're writing
543
00:22:45,440 --> 00:22:47,039
something, one thing you need to pay
544
00:22:47,039 --> 00:22:49,440
attention to is how am I coming? How is
545
00:22:49,440 --> 00:22:53,159
my tone coming across?
546
00:22:57,360 --> 00:22:59,039
When the troubles began in Northern
547
00:22:59,039 --> 00:23:01,120
Ireland, Rosemary Lawler was just a
548
00:23:01,120 --> 00:23:03,200
newlywed. That is the first line of a
549
00:23:03,200 --> 00:23:05,200
chapter in my book David and Goliath
550
00:23:05,200 --> 00:23:07,520
that is about
551
00:23:07,520 --> 00:23:11,120
uh the long
552
00:23:11,120 --> 00:23:14,080
bitter bloody conflict in Northern
553
00:23:14,080 --> 00:23:15,440
Ireland between Catholics and
554
00:23:15,440 --> 00:23:18,240
Protestants. And
555
00:23:18,240 --> 00:23:20,240
what I'm there's a number of things I'm
556
00:23:20,240 --> 00:23:24,720
trying to get at in that chapter. Um,
557
00:23:24,720 --> 00:23:26,640
but mostly what I'm trying to get at is
558
00:23:26,640 --> 00:23:31,120
to explain on a human level
559
00:23:31,120 --> 00:23:33,600
um what happens to people when they get
560
00:23:33,600 --> 00:23:35,600
caught up in
561
00:23:35,600 --> 00:23:38,000
um cycles of violence. What does it feel
562
00:23:38,000 --> 00:23:42,080
like? Um and how the failure of people
563
00:23:42,080 --> 00:23:46,480
in power to appreciate that feeling, to
564
00:23:46,480 --> 00:23:50,000
understand what that feeling is like um
565
00:23:50,000 --> 00:23:52,880
is often the cause of further conflict.
566
00:23:52,880 --> 00:23:55,520
is what makes these conflicts so endless
567
00:23:55,520 --> 00:23:59,280
and bloody. And that the people who are
568
00:23:59,280 --> 00:24:02,799
trying to end them or trying to confront
569
00:24:02,799 --> 00:24:07,440
the disorder never stop and think about
570
00:24:07,440 --> 00:24:10,480
um the people that they're fighting on a
571
00:24:10,480 --> 00:24:12,960
personal level. Don't think of them as
572
00:24:12,960 --> 00:24:15,279
individuals and think of them as kind of
573
00:24:15,279 --> 00:24:17,600
faceless representatives of a hostile
574
00:24:17,600 --> 00:24:21,279
force. Um, and this I feel like this
575
00:24:21,279 --> 00:24:22,640
mistake is made up again and again and
576
00:24:22,640 --> 00:24:24,880
again. And in that chapter I was trying
577
00:24:24,880 --> 00:24:26,880
to kind of
578
00:24:26,880 --> 00:24:29,679
um describe that
579
00:24:29,679 --> 00:24:33,200
failing using
580
00:24:33,200 --> 00:24:34,880
um the story of Northern Ireland, the
581
00:24:34,880 --> 00:24:37,039
troubles in Northern Ireland. And so the
582
00:24:37,039 --> 00:24:38,640
tone
583
00:24:38,640 --> 00:24:40,080
that I'm trying to strike from the
584
00:24:40,080 --> 00:24:42,559
beginning is personal.
585
00:24:42,559 --> 00:24:45,360
And the first line,
586
00:24:45,360 --> 00:24:48,640
Rosemary Lawler was just a newlywed.
587
00:24:48,640 --> 00:24:54,240
The two key words are just and newlywed.
588
00:24:54,240 --> 00:24:58,000
Why newlywed? Because newlywed summons
589
00:24:58,000 --> 00:25:04,400
immediately a picture of um hopefulness
590
00:25:04,400 --> 00:25:06,000
and
591
00:25:06,000 --> 00:25:08,159
um enthusiasm
592
00:25:08,159 --> 00:25:09,919
and naive
593
00:25:09,919 --> 00:25:11,760
and innocence,
594
00:25:11,760 --> 00:25:14,559
right? You've just you've just come from
595
00:25:14,559 --> 00:25:16,480
your wedding, right? You were in the
596
00:25:16,480 --> 00:25:19,039
first blush of young love.
597
00:25:19,039 --> 00:25:22,080
So, I wanted to immediately establish
598
00:25:22,080 --> 00:25:24,320
her. We're about to talk about all kinds
599
00:25:24,320 --> 00:25:26,400
of dark and terrible things that
600
00:25:26,400 --> 00:25:27,760
happened to her over the course of her
601
00:25:27,760 --> 00:25:29,760
life and her family and how she gets
602
00:25:29,760 --> 00:25:32,240
caught up in all of this violence. But
603
00:25:32,240 --> 00:25:34,240
before I
604
00:25:34,240 --> 00:25:36,640
implicate her
605
00:25:36,640 --> 00:25:40,799
in all of the horrors of Northern
606
00:25:40,799 --> 00:25:44,400
Ireland, I want to establish her in your
607
00:25:44,400 --> 00:25:47,760
mind as an innocent figure to make it
608
00:25:47,760 --> 00:25:51,679
plain to you that the darkness that she
609
00:25:51,679 --> 00:25:54,799
becomes a part of was not present in her
610
00:25:54,799 --> 00:25:57,120
in the beginning. In other words, it was
611
00:25:57,120 --> 00:26:00,960
imposed on her, not brought by her. She
612
00:26:00,960 --> 00:26:03,600
wasn't a dark person who joined up with
613
00:26:03,600 --> 00:26:05,520
similarly
614
00:26:05,520 --> 00:26:09,520
uh uh dark people to create madness and
615
00:26:09,520 --> 00:26:12,320
terror for 20 years. She was an innocent
616
00:26:12,320 --> 00:26:17,919
who was pulled into this situation that
617
00:26:17,919 --> 00:26:20,960
turned people into hard and cynical and
618
00:26:20,960 --> 00:26:22,960
violent people. That's what the chapter
619
00:26:22,960 --> 00:26:24,559
is all about.
620
00:26:24,559 --> 00:26:26,960
So the there are several ways you can
621
00:26:26,960 --> 00:26:29,039
communicate innocence but newly the word
622
00:26:29,039 --> 00:26:32,720
newlywed is just about
623
00:26:32,720 --> 00:26:35,679
the best and why the word just because
624
00:26:35,679 --> 00:26:37,360
I'm saying she's nothing else at that
625
00:26:37,360 --> 00:26:41,679
moment. She's not a she's not a an
626
00:26:41,679 --> 00:26:44,080
apologist for violence at that moment.
627
00:26:44,080 --> 00:26:46,799
She's not a terrified mother at that
628
00:26:46,799 --> 00:26:50,799
moment. She's not a uh a political
629
00:26:50,799 --> 00:26:52,880
activist at that moment. She's
630
00:26:52,880 --> 00:26:54,720
completely unformed. She is just a
631
00:26:54,720 --> 00:26:57,360
newlywed, right? All of those other
632
00:26:57,360 --> 00:26:58,880
things that we're going to hear about
633
00:26:58,880 --> 00:27:00,240
that happened to her over the course of
634
00:27:00,240 --> 00:27:04,159
her life have not yet begun. So we are
635
00:27:04,159 --> 00:27:07,120
it's a way of saying just says we are
636
00:27:07,120 --> 00:27:09,200
starting at the beginning and we are
637
00:27:09,200 --> 00:27:11,360
going to descend into the hell of
638
00:27:11,360 --> 00:27:15,120
Belfast. Right? That's so that that's
639
00:27:15,120 --> 00:27:17,200
there that to my mind that was the most
640
00:27:17,200 --> 00:27:20,480
effective way to to to signal where I
641
00:27:20,480 --> 00:27:24,279
thought the chapter was headed.
642
00:27:28,400 --> 00:27:31,279
The language of sports is different from
643
00:27:31,279 --> 00:27:33,440
the language of other things.
644
00:27:33,440 --> 00:27:37,919
um that your language as a writer is a
645
00:27:37,919 --> 00:27:41,520
function in part of who your audience is
646
00:27:41,520 --> 00:27:44,400
and the medium in which you're writing,
647
00:27:44,400 --> 00:27:48,240
but also of the subject. That one of the
648
00:27:48,240 --> 00:27:50,400
really fascinating things about to my
649
00:27:50,400 --> 00:27:52,480
mind about
650
00:27:52,480 --> 00:27:55,120
the way Americans or actually anyone
651
00:27:55,120 --> 00:27:57,039
around the world talk about sports is
652
00:27:57,039 --> 00:28:00,080
that sports frees people up. They're
653
00:28:00,080 --> 00:28:01,679
free to be emotional in ways they
654
00:28:01,679 --> 00:28:03,600
wouldn't normally be emotional. They're
655
00:28:03,600 --> 00:28:06,720
free to be to denounce things in the way
656
00:28:06,720 --> 00:28:09,279
they normally would. You know, you you
657
00:28:09,279 --> 00:28:11,600
will scream with the television, you
658
00:28:11,600 --> 00:28:14,640
know, when your own team does something
659
00:28:14,640 --> 00:28:16,960
that you disagree with, you idiot. I
660
00:28:16,960 --> 00:28:18,880
can't believe you would never say that
661
00:28:18,880 --> 00:28:21,200
to someone you worked with or someone in
662
00:28:21,200 --> 00:28:23,600
your family in the same way. And that's
663
00:28:23,600 --> 00:28:25,679
part of what's so lovely and important
664
00:28:25,679 --> 00:28:28,480
about sports, right? that you're so when
665
00:28:28,480 --> 00:28:31,679
I'm writing about sports I reflect that
666
00:28:31,679 --> 00:28:35,039
I don't feel inhibited. I can call in my
667
00:28:35,039 --> 00:28:36,399
other writing I would never call someone
668
00:28:36,399 --> 00:28:39,600
an idiot. I call Roger Goodell an idiot
669
00:28:39,600 --> 00:28:42,799
all the time. Um I have a crus I've been
670
00:28:42,799 --> 00:28:44,480
conducting a crusade against the owner
671
00:28:44,480 --> 00:28:47,919
of the Knicks for years.
672
00:28:47,919 --> 00:28:50,880
um James Dolan and I routinely call him
673
00:28:50,880 --> 00:28:52,559
the dumbest owner in sports and I you
674
00:28:52,559 --> 00:28:53,919
know this kind of Bill and I have done
675
00:28:53,919 --> 00:28:55,760
these back and forth many times and we
676
00:28:55,760 --> 00:28:59,039
always take the time to take a shot at
677
00:28:59,039 --> 00:29:01,200
James Dolan.
678
00:29:01,200 --> 00:29:03,520
That's a function of the fact that if
679
00:29:03,520 --> 00:29:06,320
you own a sports franchise, part of the
680
00:29:06,320 --> 00:29:08,480
contract you've made with the fan base
681
00:29:08,480 --> 00:29:10,080
is you've opened yourself up to that
682
00:29:10,080 --> 00:29:12,559
kind of criticism. You get all kinds of
683
00:29:12,559 --> 00:29:15,760
breaks. Taxpayers will pay for your
684
00:29:15,760 --> 00:29:19,200
stadiums. You get to hang out with
685
00:29:19,200 --> 00:29:22,720
celebrities. You get to make, you know,
686
00:29:22,720 --> 00:29:24,880
deals for athletes, which is super fun.
687
00:29:24,880 --> 00:29:26,880
You do all these amazing things. You get
688
00:29:26,880 --> 00:29:28,640
an incredible business deal. You get to
689
00:29:28,640 --> 00:29:30,799
buy into a monopoly, and it rises in
690
00:29:30,799 --> 00:29:33,840
value every year. But on the downside,
691
00:29:33,840 --> 00:29:36,880
there's one downside and that is you are
692
00:29:36,880 --> 00:29:42,559
you become uh you can be a uh the uh
693
00:29:42,559 --> 00:29:45,760
object of completely uninhibited
694
00:29:45,760 --> 00:29:48,159
emotional responses from your fan base.
695
00:29:48,159 --> 00:29:51,360
That's the rule, right? I'm I wouldn't
696
00:29:51,360 --> 00:29:54,159
say of a CEO of
697
00:29:54,159 --> 00:29:56,480
some Fortune 500 company that what they
698
00:29:56,480 --> 00:29:58,399
do for fun is dump a pile of cash in the
699
00:29:58,399 --> 00:29:59,600
middle of the boardroom and roll around
700
00:29:59,600 --> 00:30:01,279
in it. No, would never. It would be
701
00:30:01,279 --> 00:30:03,760
completely inappropriate. But if I'm
702
00:30:03,760 --> 00:30:05,440
talking about Roger Goodell and the NFL
703
00:30:05,440 --> 00:30:07,840
owners, everyone is completely fine with
704
00:30:07,840 --> 00:30:09,360
that. Like that's appropriate
705
00:30:09,360 --> 00:30:12,360
conversation.
706
00:30:16,480 --> 00:30:19,120
Your writing style is a is an instrument
707
00:30:19,120 --> 00:30:22,480
that needs to be honed and trained and
708
00:30:22,480 --> 00:30:23,919
and one of the ways I think you can
709
00:30:23,919 --> 00:30:26,320
train it is by moving back and forth
710
00:30:26,320 --> 00:30:29,279
between different forms.
711
00:30:29,279 --> 00:30:32,240
um write between writing in a very very
712
00:30:32,240 --> 00:30:36,159
buttoned up formal voice and writing in
713
00:30:36,159 --> 00:30:37,919
the most
714
00:30:37,919 --> 00:30:40,559
kind of freeing voice imaginable.
715
00:30:40,559 --> 00:30:43,279
Imagine in fact taking the same story
716
00:30:43,279 --> 00:30:45,919
and writing it five ways. Write it as a
717
00:30:45,919 --> 00:30:48,240
series of texts. Write it as three
718
00:30:48,240 --> 00:30:49,760
emails.
719
00:30:49,760 --> 00:30:54,880
Write it as a a letter to a friend.
720
00:30:54,880 --> 00:30:57,200
write it as a something that's going to
721
00:30:57,200 --> 00:30:59,279
be published in a pretentious literary
722
00:30:59,279 --> 00:31:01,200
magazine.
723
00:31:01,200 --> 00:31:04,159
That's that you know that story if it's
724
00:31:04,159 --> 00:31:07,520
if you do the exercise correctly, the
725
00:31:07,520 --> 00:31:09,279
form in a broken down in a series of
726
00:31:09,279 --> 00:31:13,039
texts is going to be unrecognizable when
727
00:31:13,039 --> 00:31:15,919
placed next to the formal version for
728
00:31:15,919 --> 00:31:18,320
the pretentious literary magazine. They
729
00:31:18,320 --> 00:31:20,880
should the same things will be said,
730
00:31:20,880 --> 00:31:25,520
same story will be told but the tone
731
00:31:25,520 --> 00:31:28,399
and the everything about the manner in
732
00:31:28,399 --> 00:31:29,760
which the story is told will be
733
00:31:29,760 --> 00:31:33,159
completely different.
734
00:31:33,840 --> 00:31:36,840
Another
735
00:31:38,480 --> 00:31:40,559
thing to practice is find another writer
736
00:31:40,559 --> 00:31:42,880
and do an email exchange back and forth
737
00:31:42,880 --> 00:31:46,480
on some some topic where each of you
738
00:31:46,480 --> 00:31:48,240
writes a paragraph, no more than a
739
00:31:48,240 --> 00:31:50,960
paragraph, and each of you has no more
740
00:31:50,960 --> 00:31:53,679
than 15 minutes to write that paragraph.
741
00:31:53,679 --> 00:31:56,880
And just see just it'll get you. And so
742
00:31:56,880 --> 00:31:58,720
you're you're you're practicing
743
00:31:58,720 --> 00:32:01,200
responding to someone speaking in a
744
00:32:01,200 --> 00:32:03,279
you'll quickly you'll find the two of
745
00:32:03,279 --> 00:32:06,640
you will converge on a tone, right? And
746
00:32:06,640 --> 00:32:09,120
that's a kind of fun exercise. But just
747
00:32:09,120 --> 00:32:12,559
that notion of coming up with something
748
00:32:12,559 --> 00:32:16,000
interesting to say in the moment um and
749
00:32:16,000 --> 00:32:18,799
you know hitting the send button and you
750
00:32:18,799 --> 00:32:19,919
got to live with it. Once you've hit
751
00:32:19,919 --> 00:32:21,279
send, it's an email exchange. You can't
752
00:32:21,279 --> 00:32:23,120
go back and you know revise it. You got
753
00:32:23,120 --> 00:32:24,559
to keep going. And that's a very I think
754
00:32:24,559 --> 00:32:27,600
that's a really can be a very fun way of
755
00:32:27,600 --> 00:32:31,720
of practicing your craft.
756
00:32:41,919 --> 00:32:44,320
I always I think that of if you're in
757
00:32:44,320 --> 00:32:46,320
the business of writing then you're in
758
00:32:46,320 --> 00:32:48,240
the business of creating comparative
759
00:32:48,240 --> 00:32:50,880
advantage for yourself. Um, so I always
760
00:32:50,880 --> 00:32:52,960
ask the question, what can I do to make
761
00:32:52,960 --> 00:32:55,519
sure that I'm different from everyone
762
00:32:55,519 --> 00:32:59,919
that I'm competing with? Um, I the that
763
00:32:59,919 --> 00:33:01,840
always should be the first question that
764
00:33:01,840 --> 00:33:03,679
you ask yourself. What is it about what
765
00:33:03,679 --> 00:33:06,320
I'm doing that will make me stand out
766
00:33:06,320 --> 00:33:09,360
that will not necessarily be better. I
767
00:33:09,360 --> 00:33:12,480
think that's way too high a bar. I don't
768
00:33:12,480 --> 00:33:13,919
even imagine that I'll be better than
769
00:33:13,919 --> 00:33:15,519
everybody else, but I do want to be
770
00:33:15,519 --> 00:33:17,279
different from everybody else. I want
771
00:33:17,279 --> 00:33:19,279
there to be a reason for people to turn
772
00:33:19,279 --> 00:33:20,640
to me. They're getting something they
773
00:33:20,640 --> 00:33:23,120
can't get anywhere else. So when when I
774
00:33:23,120 --> 00:33:27,279
immigrated to America when I was 20, um
775
00:33:27,279 --> 00:33:30,000
it did I was sort of aware that I was
776
00:33:30,000 --> 00:33:33,120
less typical partly because I'm came
777
00:33:33,120 --> 00:33:36,000
from Canada, partly because um I am
778
00:33:36,000 --> 00:33:38,480
biracial and it matters more in this
779
00:33:38,480 --> 00:33:41,919
country. Um but more
780
00:33:41,919 --> 00:33:44,880
and I have consciously tried to defend
781
00:33:44,880 --> 00:33:48,399
my differentness now um because I
782
00:33:48,399 --> 00:33:50,640
realize it's very useful.
783
00:33:50,640 --> 00:33:52,880
Um I still I never became an American
784
00:33:52,880 --> 00:33:54,799
citizen
785
00:33:54,799 --> 00:33:57,679
even though I've lived here now for 35
786
00:33:57,679 --> 00:34:01,360
years. um in part as symbolic as a
787
00:34:01,360 --> 00:34:02,720
symbolic statement not because I hate
788
00:34:02,720 --> 00:34:05,200
America but because it is important for
789
00:34:05,200 --> 00:34:07,840
what I do for me to continue to think of
790
00:34:07,840 --> 00:34:12,079
myself as an outsider and so carrying a
791
00:34:12,079 --> 00:34:15,119
kind of Canadian passport is a symbol of
792
00:34:15,119 --> 00:34:20,079
that um that reminds me that um that's
793
00:34:20,079 --> 00:34:23,919
necessary in the work I do that people
794
00:34:23,919 --> 00:34:27,919
read me or uh not because I because they
795
00:34:27,919 --> 00:34:29,679
want something that's unusual. They're
796
00:34:29,679 --> 00:34:32,800
trying they want to see a get a glimpse
797
00:34:32,800 --> 00:34:34,800
of a perspective different from their
798
00:34:34,800 --> 00:34:39,359
own. Um now not every writer I think
799
00:34:39,359 --> 00:34:41,760
necessarily represents difference in
800
00:34:41,760 --> 00:34:45,040
that same way but that's what
801
00:34:45,040 --> 00:34:47,040
that's what I think the meaning of my
802
00:34:47,040 --> 00:34:50,240
writing is to people. And uh I don't
803
00:34:50,240 --> 00:34:53,520
think I think I I think that I can't
804
00:34:53,520 --> 00:34:56,399
change that. I think that's
805
00:34:56,399 --> 00:34:58,560
that is that is the identity I have
806
00:34:58,560 --> 00:35:00,320
established in the minds of those who
807
00:35:00,320 --> 00:35:02,800
read my work and it's not something I
808
00:35:02,800 --> 00:35:04,960
should ever
809
00:35:04,960 --> 00:35:09,240
um mess with.
810
00:35:13,599 --> 00:35:17,119
I was a history major in college. Uh,
811
00:35:17,119 --> 00:35:19,680
and the day I graduated from college, I
812
00:35:19,680 --> 00:35:22,079
swore that I would never set foot in
813
00:35:22,079 --> 00:35:23,760
another
814
00:35:23,760 --> 00:35:27,440
uh classroom again. Um, I was done with
815
00:35:27,440 --> 00:35:29,440
school. Um, not done with learning, but
816
00:35:29,440 --> 00:35:33,280
done with school. Um, and I entirely by
817
00:35:33,280 --> 00:35:36,720
chance got a job at a magazine, a little
818
00:35:36,720 --> 00:35:39,280
obscure magazine in Indiana called The
819
00:35:39,280 --> 00:35:43,359
American Spectator. And they sent a long
820
00:35:43,359 --> 00:35:46,720
form to fill out with all, you know,
821
00:35:46,720 --> 00:35:49,040
essays about why this and this, who I
822
00:35:49,040 --> 00:35:50,960
was. And the last question, which you
823
00:35:50,960 --> 00:35:53,599
had a full page, was why do you want to
824
00:35:53,599 --> 00:35:55,040
work at the American Spectator? And I
825
00:35:55,040 --> 00:35:56,400
didn't know anything about it. And I was
826
00:35:56,400 --> 00:35:58,240
all a bit of a lark. So, I simply wrote,
827
00:35:58,240 --> 00:35:59,520
"Doesn't everyone want to work at the
828
00:35:59,520 --> 00:36:01,599
American Spectator?" And I got the job.
829
00:36:01,599 --> 00:36:04,400
So, I went there and I worked there for
830
00:36:04,400 --> 00:36:06,480
a couple of months before I got fired
831
00:36:06,480 --> 00:36:09,280
because I couldn't uh handle the
832
00:36:09,280 --> 00:36:13,200
transition to 9 to5 because in college I
833
00:36:13,200 --> 00:36:14,480
used to go to bed at like 4 in the
834
00:36:14,480 --> 00:36:17,040
morning and wake up at
835
00:36:17,040 --> 00:36:20,000
1 in the afternoon and it just was too
836
00:36:20,000 --> 00:36:23,359
much. Couldn't. So then I went to
837
00:36:23,359 --> 00:36:25,280
Washington DC
838
00:36:25,280 --> 00:36:27,280
where I vaguely knew I camped on
839
00:36:27,280 --> 00:36:29,920
someone's floor who I knew, got a job at
840
00:36:29,920 --> 00:36:33,040
a think tank just doing their newsletter
841
00:36:33,040 --> 00:36:36,160
making I made $12,000 a year and then I
842
00:36:36,160 --> 00:36:41,599
um I started to freelance and
843
00:36:41,599 --> 00:36:42,960
I started to freelance first for the
844
00:36:42,960 --> 00:36:44,160
magazine that fired me because they
845
00:36:44,160 --> 00:36:45,520
still liked me. They just understood
846
00:36:45,520 --> 00:36:48,720
that I was not cut out for the world of
847
00:36:48,720 --> 00:36:51,359
9 toive work. So I wrote for them for a
848
00:36:51,359 --> 00:36:55,200
while and then what happens is
849
00:36:55,200 --> 00:36:57,040
my observation about the writing world
850
00:36:57,040 --> 00:37:00,480
is that it's that if you
851
00:37:00,480 --> 00:37:01,680
write something that people find
852
00:37:01,680 --> 00:37:03,760
interesting the system will find you.
853
00:37:03,760 --> 00:37:07,040
System is pretty efficient. Um and
854
00:37:07,040 --> 00:37:09,280
that's even more it's even easier now.
855
00:37:09,280 --> 00:37:13,119
You know my friend Bill Simmons runs the
856
00:37:13,119 --> 00:37:16,480
website the ringer which is the probably
857
00:37:16,480 --> 00:37:18,240
the most important sports website in the
858
00:37:18,240 --> 00:37:20,880
country. He hires people. He's hired
859
00:37:20,880 --> 00:37:23,839
people because he reads their Twitter
860
00:37:23,839 --> 00:37:26,960
and thinks it's great. You know, he he
861
00:37:26,960 --> 00:37:29,520
was wide open. He hires
862
00:37:29,520 --> 00:37:31,359
he's sort of in the forefront, I think,
863
00:37:31,359 --> 00:37:33,200
of where the world of journalism is
864
00:37:33,200 --> 00:37:37,119
headed, but he will read he'll look at,
865
00:37:37,119 --> 00:37:38,800
you know, some people who've just had
866
00:37:38,800 --> 00:37:40,640
their personal blogs that he stumbled
867
00:37:40,640 --> 00:37:44,400
across and thinks they're fantastic. Um,
868
00:37:44,400 --> 00:37:45,920
he'll, like I said, he'll hire someone
869
00:37:45,920 --> 00:37:47,200
because he thought they had he thought
870
00:37:47,200 --> 00:37:48,480
thinks they have really hilarious
871
00:37:48,480 --> 00:37:51,440
Twitter. You know, he's that's the if
872
00:37:51,440 --> 00:37:53,280
you do something that catches people's
873
00:37:53,280 --> 00:37:54,800
attention,
874
00:37:54,800 --> 00:37:58,240
um, you know, I I the world will find
875
00:37:58,240 --> 00:38:00,240
you. Not always, but the world's pretty
876
00:38:00,240 --> 00:38:03,800
good at finding talent.
877
00:38:08,079 --> 00:38:10,160
My attitude from the in the beginning of
878
00:38:10,160 --> 00:38:13,839
my career was that um there were two
879
00:38:13,839 --> 00:38:16,079
separate things I had needed to do. One
880
00:38:16,079 --> 00:38:18,079
was to establish myself as a writer and
881
00:38:18,079 --> 00:38:20,000
one was to make money, but they wouldn't
882
00:38:20,000 --> 00:38:23,040
always overlap. In other words, for much
883
00:38:23,040 --> 00:38:24,880
of my early career, I had a job, a day
884
00:38:24,880 --> 00:38:27,839
job that paid the bills, and then I
885
00:38:27,839 --> 00:38:30,720
freelanced at night. And if I had waited
886
00:38:30,720 --> 00:38:33,760
for a job, a writing job that paid my
887
00:38:33,760 --> 00:38:35,359
bills, I would have waited forever, I
888
00:38:35,359 --> 00:38:38,480
think. So, and also freelancing gives
889
00:38:38,480 --> 00:38:40,240
you a lot of freedom, particularly if
890
00:38:40,240 --> 00:38:43,200
you're making if you're if you're making
891
00:38:43,200 --> 00:38:45,920
your living elsewhere. Then I was free
892
00:38:45,920 --> 00:38:47,680
to write for whoever I wanted for as
893
00:38:47,680 --> 00:38:49,520
little as
894
00:38:49,520 --> 00:38:51,040
possible. I didn't have to take jobs for
895
00:38:51,040 --> 00:38:52,400
the money. I could take jobs because I
896
00:38:52,400 --> 00:38:55,680
thought they would advance my career.
897
00:38:55,680 --> 00:38:57,920
And very often the kinds of assignments
898
00:38:57,920 --> 00:38:59,680
that advanced my career didn't pay at
899
00:38:59,680 --> 00:39:01,839
all. You know, the kind of magazines
900
00:39:01,839 --> 00:39:03,520
that in Washington there's lots of
901
00:39:03,520 --> 00:39:06,560
magazines that are widely read by people
902
00:39:06,560 --> 00:39:09,680
in the business, but you essentially
903
00:39:09,680 --> 00:39:11,760
write for them for free. Um, Huffington
904
00:39:11,760 --> 00:39:13,599
Post is like that today. But I just
905
00:39:13,599 --> 00:39:15,760
wanted to generate I want to get better
906
00:39:15,760 --> 00:39:17,839
and I wanted people to eventually be
907
00:39:17,839 --> 00:39:20,160
seen. Um, so I would write on the
908
00:39:20,160 --> 00:39:22,720
weekends and in the evenings. Um, and I
909
00:39:22,720 --> 00:39:25,280
would do my and I would also write a
910
00:39:25,280 --> 00:39:28,160
work when no one was looking. Um, but
911
00:39:28,160 --> 00:39:32,480
um, but I but I think it was a very
912
00:39:32,480 --> 00:39:35,280
um, the best decision I made as a young
913
00:39:35,280 --> 00:39:39,040
writer was to have a day job that
914
00:39:39,040 --> 00:39:41,200
relieved the economic
915
00:39:41,200 --> 00:39:45,079
burden of writing.
916
00:39:49,280 --> 00:39:51,520
Writing on assignment is made possible
917
00:39:51,520 --> 00:39:55,040
because of experience. So that you write
918
00:39:55,040 --> 00:39:56,560
most successfully on assignment on
919
00:39:56,560 --> 00:39:58,560
things that you have on topics and
920
00:39:58,560 --> 00:39:59,839
subject areas that you have already
921
00:39:59,839 --> 00:40:01,760
written about. So that you're not just
922
00:40:01,760 --> 00:40:03,359
drawing on what you've managed to gather
923
00:40:03,359 --> 00:40:04,800
in the four hours you have to write the
924
00:40:04,800 --> 00:40:06,000
story, the two days you have to write
925
00:40:06,000 --> 00:40:07,599
the story. You're gathering on the
926
00:40:07,599 --> 00:40:08,720
mountain of knowledge that you've
927
00:40:08,720 --> 00:40:10,640
gathered over the course of writing on
928
00:40:10,640 --> 00:40:13,119
that in that particular area. And so
929
00:40:13,119 --> 00:40:14,800
it's uh there's just a learning curve
930
00:40:14,800 --> 00:40:16,720
and you have to accept the fact that
931
00:40:16,720 --> 00:40:21,040
that learning curve is necessary. Um you
932
00:40:21,040 --> 00:40:23,440
have and by the end you know when I was
933
00:40:23,440 --> 00:40:25,839
at the Washington Post after one point I
934
00:40:25,839 --> 00:40:28,000
covered NIH and the Food and Drug
935
00:40:28,000 --> 00:40:28,960
Administration and the National
936
00:40:28,960 --> 00:40:31,280
Institute of Health after three years of
937
00:40:31,280 --> 00:40:35,520
that my kind of implicit database was
938
00:40:35,520 --> 00:40:37,680
enormous. And so you could give me a
939
00:40:37,680 --> 00:40:39,520
story and I could write something
940
00:40:39,520 --> 00:40:41,520
intelligent in three hours because I was
941
00:40:41,520 --> 00:40:45,599
drawing on three years of knowledge. Um
942
00:40:45,599 --> 00:40:47,839
that's this is just more more evidence
943
00:40:47,839 --> 00:40:51,599
of the virtues of growing old.70379
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