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Cryptocurrencies are a real serious
proposition.
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Crypto and blockchain are changing the
world.
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Now we know why crypto is such a big
deal.
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It's really undoing the last 20 years of
technology.
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But if you want to join the ride, where
do you get on?
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Cryptocurrency is absolutely for
everyone, but I can fully appreciate how
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daunting it is to get started.
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We meet the family behind Easy Crypto.
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one of New Zealand's biggest crypto
success stories. We all start knowing
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nothing, and I run a cryptocurrency
business, and some days I still feel
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know nothing in this space because it's
moving so fast.
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Hey, bro, I heard about this Bitcoin
thing. Can you get some for me? I can't
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figure it out. It's much easier to
understand once you've tried it.
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You should not approach this from a get
-rich -quick scheme.
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Don't just follow the FOMO.
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Make that first step and see where the
journey takes you.
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People want to know what... My children
do. I tell them that my two younger
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children are running a crypto business.
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At that stage, people of my generation
say, ah, now I've heard about that.
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What's that?
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I grew up in Auckland. My mum and dad
ran a computer business.
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Computers were the new big thing.
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So we had them in the house basically
since they were babies.
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We'd have the latest model that had come
through on its way to the showroom
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floor. My brothers were very tech savvy.
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We got our first computer. It was a
handy TRF80 monochrome screen. My father
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bought us some books on programming,
basic computer language.
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Alan was a very enthusiastic, life and
soul of the family type person.
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Janine was a bit of a philosopher. She
was always asking why and how.
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I really liked that idea of
understanding the physical world,
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creating stuff.
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But I was a pretty average student. I
ended up dropping out after fifth form.
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I just wasn't enjoying school.
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We said, but you can't leave school
without a job.
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Then she came home a day or two later
and said she had a job.
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I worked in a cafe for a little while. I
went over to the UK to do the OE.
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I came back to New Zealand for a
friend's wedding, and at that stage I
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this was a good opportunity to go to
university.
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So I enrolled at Auckland University as
an adult student.
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I ended up doing an economics degree,
and then in my last year I tapped on
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finance. I first heard of Bitcoin, I
think it was in 2014, and I just
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thinking how much sense it made.
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We have with the internet this global
village, but we didn't have a global
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payment system.
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So it seemed to me the no -brainer that
this Bitcoin thing would be...
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a part of the future. Value soared to
more than $315 per Bitcoin.
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So what does this mean for those of us
who may be interested in investing in
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digital currencies?
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I remember searching online trying to
find out how to buy Bitcoin.
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There were very few guides or
explainers.
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I called up Alan, my brother, to ask
him, how do you buy this Bitcoin thing?
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he's like, I don't know.
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Definitely it was for the very tech
adventurer. And it was just so
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Buying Bitcoin back in the day was very
unusafriendly.
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It was just so hard to get involved.
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I couldn't set up an account.
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It was not easy.
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There were some offshore exchanges, but
you had to wire up some weird bank
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accounts in some obscure country.
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I was sitting there nervously, wondering
where they were going to come through.
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It was still very much sort of seat of
your pants, making it up as they go
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sort of stuff.
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We figured it out. I think Bitcoin was
$300 at the time.
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So I bought some back then just to see
how it worked. You know, I didn't put in
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much, but it was a really daunting
process.
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And I was right there on her laptop
helping her, and I didn't buy any.
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So she was the smart one, the visionary,
and I was just the idiot who helped her
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and didn't take part.
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I put it in a wallet, I left it there,
and I just freaked out that if I ever
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touched it, I would probably lose it.
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The cryptocurrency Bitcoin has rallied
after taking a bit of a Christmas
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It really started to come into public
consciousness in 2017.
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Prices started going up. The media
started talking about it. This week,
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shot up 70%. At its peak, one Bitcoin
was worth 25 ,000 New Zealand dollars.
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Cryptocurrencies are a real and serious
proposition for the future. I was
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working for one of the large banks here
in New Zealand.
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People knew that I had Bitcoin and
they'd come to me with all their
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cryptocurrency questions. And I became
the bank's expert on Bitcoin. So they
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called me Jcoin there, which is a
nickname that has stuck.
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The Ventures team at the bank asked me
to do a presentation on what is Bitcoin,
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blockchain and cryptocurrency.
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And I'd never done any public speaking
before.
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I was so anxious. I think I almost
pulled out at the last minute.
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But I got up on that stage and tried to
simplify the concept to help everyone
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understand what this technology was
about.
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Another thing about Bitcoin that makes
it really unique and special is that it
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has no central control.
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The blockchain is the technology that
underpins Bitcoin.
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Bitcoin is like an application, and
blockchain is like your phone or the
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operating system that that application
sits on.
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Off the back of that, I would always
have people come in to me and say, so
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can I buy Bitcoin?
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There were no easy websites in New
Zealand for doing it. And there was no
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way. You know, I knew how to buy my own
cryptocurrency, but it was a real
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hassle. And I was just like, Alan, can
you buy me this? Can you buy me that?
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I was traveling at the time. All my
friends, they were all getting in touch
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me. Hey, bro, I heard about this Bitcoin
thing. Can you get some for me? I can't
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figure it out. So I was doing that for
half of 2017.
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I am at heart a very lazy person. And I
was like, man, there's got to be a way
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to automate this.
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And then I was like, shit, if I automate
it, that's a business.
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I spent 24 hours a day for four days
straight coding up this website.
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I thought, ah, easy crypto, that sounds
about right.
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People who had no knowledge whatsoever
of crypto, they could just come on the
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website, say I want to buy $100 of
Bitcoin, they make the payment, and bam,
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have the email. And you'd have a secure
encrypted wallet emailed to you with
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that cryptocurrency in it.
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No need to send funds overseas.
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One click, pay your money and you're
done. Very simple.
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I went live with the site on a Monday
and we had orders rolling in on the
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Tuesday. We had a $10 ,000 order the
Wednesday, Thursday, had multiple of
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size. And then all of a sudden...
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Just people are sending money my way,
which was around about the time that I
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Janine involved.
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He calls me up, his little sister, and
says, hey, I've built this thing. Is
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there any reason I shouldn't be doing it
or anything I need to be aware of? Not
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entirely sure this is legal. I need a
bit of help here.
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Please take this offline immediately.
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I don't know how this is illegal, but
I'm sure you're breaking, you know, who
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knows what regulations.
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Janine was absolutely horrified.
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So I remember spending the summer of
2017, 2018, just poring over pages and
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pages of legislation, regulation, and
then we worked on getting the right
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licenses, and we went live in January
2018 with a fully fledged, properly
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licensed and regulated version 1 .0 of
EasyCrypto.
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The back -end part of it at that time
was all manual, so the orders would come
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in, I would place the trades myself,
create the wallet and send it off. We
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answering all the help desk queries, we
were googling the site, adding new
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features. I did so much of the coding on
various beaches, train stations, the
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side of the road and a bus stop. Any way
you can get an internet connection, I
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was working.
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Running a cryptocurrency business was
100 times harder than doing a normal
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startup, I think.
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I had my day job, so I was just working
on the business nights and weekends. It
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was so much hard work, a lot of hustle.
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Banks didn't want to talk to us. We were
in crypto and it just was too scary,
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too risky.
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You can't get insurance.
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You can't get a business loan. So
everything we did, we had to do it off
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backs. We used all of our own money.
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I was working every hour that I was
awake on trying to grow the business,
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for things like bank accounts.
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It was a time that I feel like I didn't
have a life, really. There was nothing
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outside of Easy Crypto. I sort of lost
myself a bit.
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We were constantly running into brick
walls. I did often ask myself, is this
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worth it, and are we going to make it?
The challenges were so huge, and at
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they seemed just insurmountable.
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Running a cryptocurrency business was
100 times harder than doing a normal
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startup. I approached every bank in New
Zealand two or three times.
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It wasn't until May 2018 that we
actually managed to get a bank to
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onboard us. That was what got us over
the line.
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Less than a year into running the
business, we became the largest provider
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New Zealand, which was amazing for us
that it was still a very small market.
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We definitely weren't making enough
money to leave the day jobs or anything
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that. Really, we were just doing it
because we both really believed in the
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potential of what blockchain and crypto
could do, and we wanted to make sure
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Kiwis weren't left behind.
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With my background in strategy, I've
always been really big on the company,
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having goals, plans.
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Janine came up with this grand vision of
what she expected EasyCrypto to do.
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And the numbers are ridiculous. A
billion dollars in revenue by year five.
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I'm sitting there thinking, look,
there's no way. I don't see it, but I'm
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on board and I support you and do
everything I can to make it happen.
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We built this amazing thing for New
Zealand and it became really successful.
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had the tools to take this to other
countries around the world. So I said to
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Alan, let's take this thing global.
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To have equal and fair access to finance
is, I think, one of the things that
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really brought Janine and I together.
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That's really what the crypto revolution
is to me at heart. It's that next great
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global equaliser.
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We launched Australia in 2018 and then
moved into South Africa in 2019.
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Easy Crypto was continuing to gather
momentum, but at the start of 2020, we
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decided the time was right for me to
leave the day job and go full -time into
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Easy Crypto, and then COVID hit.
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A state of national emergency has been
declared.
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A country shutting up shop today as New
Zealand heads into an historic lockdown.
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I was in Malaysia at the time. But he
didn't have the right visa to stay in
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Kuala Lumpur with his wife.
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We made the very difficult decision that
I would leave the country, go back to
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New Zealand.
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And then we both went down and stayed at
mum and dad's place in the Bay of
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Plenty.
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It was the first time in the history of
Easy Crypto that Janine and I had been
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in the same room.
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We have a huge room in our property
upstairs. That became the office. I made
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myself into chief cook, clothes washer.
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Alan and I were just working flat -tack
on the business, and the business grew
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leaps and bounds during that time.
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Being together in the same physical
location was epic.
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It was like, hey, Alan, can we do this
on the site? Can we have this
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functionality? I'm like, yeah, shit,
yeah, we can.
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Bam, it's done.
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I think Mum and Dad really loved having
us back. It was quite novel, right? It
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felt like this project, the building of
Easy Crypto, was something that we were
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all doing together as a family.
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In the early days of the business,
Janine said, would you like to do the
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Mum? And I said, not really.
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But then when they got busier, I said,
oh, maybe I'll do that one little bit.
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By the time they were home with
lockdown, I was fully involved in the
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side of things.
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Our business just went nuts.
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And we were needing to hire more staff
to help look after customers.
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Things sort of just exploded when COVID
happened.
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People who'd always meant to look into
crypto suddenly had the time to look
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it. People were distrusting regular
institutions.
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Interest rates were almost non
-existent, so the money people had in
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doing nothing.
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I think we just got more comfortable
with digital.
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We were all having meetings on Zoom, we
did our shopping online, and people
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became more accepting of value being
digital, of Bitcoin as a digital
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They had these milestones, and every
time another milestone was passed, there
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was another special bottle of whiskey.
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And then the milestones just kept coming
so fast.
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By the end of 2020, we'd done over $200
million in total turnover through the
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platform.
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It felt pretty surreal. We just kept
looking at each other and going, have we
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really built this thing?
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The site's continually developed. It's
kept improving. But the ideology behind
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Easy Crypto hasn't changed.
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What Easy Crypto is all about is making
it easy for people to get involved in
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this industry.
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We really believe that blockchain,
cryptocurrency, digitization of assets
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be where the future goes. And we want to
make it accessible to everyone.
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Your country might be subject to various
sanctions and you simply are not able
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to play on the same global stage.
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It's just about giving people the option
to participate in global finance.
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Part of being an honourable player in
the market is making sure that people
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what they're getting into.
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Crypto itself is still relatively
complicated and hasn't really been
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by many.
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The math and the underlying plumbing is
complex, but, you know, so is email.
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We all use the internet every day, but
none of us need to know how it works,
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we need cryptocurrency to get to that
same place.
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It's still in that kind of early adopter
phase, and it can be a bit confronting.
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It's much easier to understand once
you've tried it. The moment you learn
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about it, you understand its potential.
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So if I want to jump aboard the crypto
train, what are some of the things I
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to be aware of?
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All you have to do is realize that the
single best investment you could ever
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make is spending the time to educate
yourself about how this works.
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Spend an hour a month finding out, well,
how does it work?
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Just tip away at it.
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There are hundreds of crypto exchanges
and providers all over the world, and
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there's over 20 ,000 different
cryptocurrencies.
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The first thing you need to consider
when you're getting started with
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cryptocurrency is how to store it.
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There are countless stories of people
losing all of their crypto. So how
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I look after mine?
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You can store it yourself in your own
wallet or you can entrust it to a third
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party exchange and let them act as a
custodian for you.
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With an exchange, it's a way for people
to buy and sell cryptocurrency online.
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And so your Bitcoin or your assets will
be stored by the exchange until you
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choose to withdraw it.
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Is there anything I need to be aware of
with exchanges?
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So the centralised exchange, it's a
normal company.
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It's got an office and a CEO and it can
act like a crypto bank. The benefits of
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that are that it's convenient.
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You can log in and if you lose your
password, you've got a number to ring.
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But you're also risking your funds and
trusting them to keep them safe for you.
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If they go through a hack, you might
lose all of that crypto.
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There is one confidence in the history
of crypto that exchanges go under, even
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well -operated ones at times.
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I wouldn't store more money on an
exchange than I was willing to lose.
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OK, if I'm not storing on an exchange,
what are the options for looking after
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myself? If you're storing your funds
yourself, you do have full control over
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them, which is a real benefit.
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But Bitcoin isn't physical.
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We like to put up these images of these
gold Bitcoin coins. That's not what they
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look like. It is just purely digital.
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A wallet allows you to receive
cryptocurrency and to send it. So
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different types of wallets and they have
different levels of security and
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different levels of accessibility.
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So one type of wallet is a hot wallet.
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So a hot wallet is quite often an app on
your phone, really easy to download, to
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use, to send funds from. That's good for
everyday use. The amount of value that
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you'd store in your back pocket and your
day -to -day wallet, that's what you
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use a hot wallet for.
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If you have larger amounts of
cryptocurrency, you can look at
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cold wallet.
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A cold wallet will look like a little
USB device.
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It's not connected to the internet, so
it has a greater degree of security.
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The other type of wallet you'll hear a
lot about is a web wallet.
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Web wallets enable you to connect your
wallet to different online services.
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For example, say if you want to buy an
NFT, you can go to the site and you
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connect your wallet, which allows you to
trade NFTs directly from your wallet
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with that platform.
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But I'm always losing stuff. What
happens if I lose my phone with my
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it?
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So your wallet has 12 words and you
write them down or you memorise them. If
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you've got access to that, then if you
lose your phone, if you lose everything,
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all you need is those 12 words.
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If your computer dies, as long as you
keep your seed phrase, you have your
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money. But if somebody else finds those
12 words, they can reproduce your
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wallet, they can steal your money.
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It is really important that you pay
attention to how you store that seed
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and make sure that you can always
recover your wallet.
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What is the safest way to store my seed
phrase?
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Don't put it online.
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The safest place to store it is offline,
written down. If you've got a safe, put
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it in there.
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So keep it in more than one place. You
can put them in the fireproof box.
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and you can bury it like a pirate if you
want to.
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Now I know how to keep my crypto safe,
but what can I actually do with it?
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In terms of why people buy
cryptocurrency, there's a few different
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is as an investment, but there's stuff
that I'm most excited about is the real
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-world use cases of cryptocurrency.
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Gaming, there's NFTs, which can act as
collector's items, and I personally use
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cryptocurrency to pay my staff overseas,
and I'll receive it within seconds.
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Okay, so how else can I protect myself
out there in crypto land?
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Cryptocurrency is still a very confusing
space, and that's a big challenge for
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the industry to make it easy for
everyday people to get involved and do
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00:18:46,940 --> 00:18:47,940
safely.
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Do your own research and know who you're
dealing with. Make sure you're using a
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safe wallet.
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Use strong passwords.
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Don't click on links that you don't know
what they are.
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Protecting yourself from scams and
crypto is really important.
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Be skeptical.
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00:19:00,250 --> 00:19:04,270
If an opportunity to invest approaches
you, if someone cold calls you, that is
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00:19:04,270 --> 00:19:06,350
definitely a scam because that is
illegal in New Zealand.
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If you are dealing with third parties,
minimize your exposure to them. If you
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00:19:12,110 --> 00:19:15,910
get an email, if you see a news article,
just be really skeptical about any of
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00:19:15,910 --> 00:19:17,230
those opportunities to invest.
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You should not approach this from a get
-rich -quick scheme, right?
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Don't invest more than you're willing to
lose. Don't put all your eggs in one
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basket. Don't just follow the FOMO. I
think it's a really important piece of
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00:19:31,800 --> 00:19:32,800
advice.
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00:19:34,240 --> 00:19:37,480
Cryptocurrency is absolutely for
everyone. It's an incredibly exciting
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00:19:37,480 --> 00:19:39,720
be involved in. The innovation here is
just immense.
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I can fully appreciate how daunting it
is to get started, but ideally everyone
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would be comfortable with this space
because it is where the world is
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Next time. You've heard of NFTs, but
what exactly are they? With NFTs, we've
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00:19:53,910 --> 00:19:56,490
found a medium that people really
connected with.
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Everything they did was five, six steps
ahead of anything that anyone in the
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00:20:01,650 --> 00:20:04,490
industry was doing. We meet the local
company making millions.
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Well, this is bigger than anything that
we've been thinking of.
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$15 million in power.
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Collaborating with international
superstars. There's only one Kiame. And
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to hang with the DOWG. In bringing the
metaverse to the masses.
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It's going to blow people's mind who
we're heading to now.
31403
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