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[light intriguing music]
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- Did you know there was a
time when fixing your smile
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was like playing with dynamite?
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- Your teeth could
explode in your mouth.
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Of the most unpleasant
things that I could think
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of happening to a person,
that's way up there.
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- Or when your daily
supplement drained
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the life out of you.
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[air whooshing]
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- There's no such
thing as safe arsenic.
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That's like saying friendly
swarm of murder hornets.
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00:00:30,542 --> 00:00:34,875
- Or when stylish new pajamas
set the world on fire.
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- So people would go to bed
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and they would just catch
up like Roman candles.
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As with many of these things,
it's two steps forward,
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one step back with a body
count in the middle of it.
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- These are the things we
used to do for fun, for money,
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or maybe outta boredom
that we'll never see again.
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Were they dangerous?
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Certainly.
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Deadly?
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Occasionally.
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But boy, wasn't it exciting?
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[dramatic music fades]
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[light intriguing music]
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Having a full head
of healthy hair
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has always been stylish,
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and that was never more true
than in the 1960s and '70s,
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and men who were balding
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would do just about
anything to cover it up.
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- Jim Morrison has
long flowing locks.
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The Beatles are
growing their hair out.
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My gosh does even a musical
on Broadway called "Hair."
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- You did not wanna be the
bald guy in the singles bar.
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You wanted to have that
full head of rich hair,
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so if God didn't give you that,
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you were gonna do
whatever you could
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to make it look like you did.
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-[Adam] There was nothing
subtle about it,
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but men felt they
needed to have a thick,
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luscious mane of
hair on their heads.
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The idea of having a hairpiece
is much more widely accepted.
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- [Henry] In the '60s and '70s,
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men are buying hair
pieces like never before
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and some of the
most famous heads
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in Hollywood are
crowned in fake hair.
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The problem is,
toupees at the time
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are often unruly and unreliable.
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- Any good toupee was made
from real human hair woven
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into a flesh colored mesh,
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and it was attached
using a form of cement,
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which had its own
problems because
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the toupee would get hot.
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- It's like you're gluin'
this thing to your head
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and if you start to
sweat, maybe it falls off.
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- These things are
super expensive
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and because they're
prone to flyin' off,
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you gotta worry about
getting laughed at
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after spendin' a fortune.
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- [Negin] There were running
jokes about it
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on "The Carol Burnett Show,"
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on "Match Game."
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This became like a big
part of joke culture.
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- [Henry] But a breakthrough
from World War II
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is about to be repurposed
for the human head.
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- Scientists during the
Second World War realize
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that plastic can be extruded
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and spun out like a fine thread
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that can be woven into a rope
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for parachute cables
and parachute scraps.
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So now the technology exists
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to take plastic and turn it
into gossamer thin strands,
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strands very much like
the hairs on our head.
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- [Martin] Instead of using an
adhesive
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to make your toupee
stay on your head,
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they would stitch these clumps
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of synthetic hair
into your scalp.
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-[Hakeem] Synthetic hair
transplants
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weren't the very first
type of hair transplant.
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Prior to that there were
natural hair transplants
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where they would take hair
from the back of your head
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and replant it in the
front of your head.
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Incredibly painful process.
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So, with the synthetic hair,
you're not moving hair,
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you're actually adding
new stuff to the head.
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- [Martin] You can style it, you
can put products in it.
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You don't have to worry
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about it getting
blown off in the wind.
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You can go swimming
with it on your head.
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It looks like the better
solution than the toupee.
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- [Henry] By 1979,
there are 30 clinics
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in America implanting
synthetic hair
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into thousands of heads,
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but customers are getting a
lot more than a new hairline.
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- Stitching bundles of
plastic hair into human heads.
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What could go wrong?
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- It's essentially like
plugging fishing line
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into your head.
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- [Martin] The material that is
producing it contains
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an ingredient list that's
a little bit alarming.
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-[Adam] People are willingly
putting
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within a few inches of their
brain, petroleum, limestone,
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natural gas and ammonia.
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Why on earth would
you want that sewed
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into your head in bundles?
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-[Hakeem] The body knows
somethin's not right
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and the immune system reacts
to this synthetic hair.
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It can result in inflamed
scalps and massive pain.
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The body rejects the fibers
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and in some cases pushed
them right back out.
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00:05:05,125 --> 00:05:07,708
- [Negin] In order to stop the
infection from spreading,
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some people have to get
part of their scalp removed
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and one patient even finds
a needle in his head.
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- [Jason] So by 1983,
10,000 victims
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of synthetic hair implants
have been identified.
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- [Martin] Because of this,
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the FDA bans the
synthetic hair implant
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as a medical device.
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It's the first time
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that the FDA ever
banned a medical device.
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- So we know that some
people spared no expense
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to have more hair,
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but what if you
had too much hair?
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-[Kavitha] In the 1920s, it's
really the first time
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in America that
women are allowed
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to bear their legs and arms.
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- [Negin] So they need to just
get rid of all of this hair
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that we used to traditionally
cover up with clothes.
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- [Henry] The grooming
industry explodes
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with new razors,
creams, and powders,
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targeting body hair as an enemy
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that must be rooted
out at any cost.
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- It's a post Darwin age
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00:06:05,000 --> 00:06:08,417
and the idea of evolution
has really taken hold.
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There's this almost
subliminal message
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that says body hair is
kind of a throwback.
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It almost makes you seem
primitive and unhygienic.
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- [Dan] Add to the time, talked
about hair in this brutal way,
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like you need not be
embarrassed by it.
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It's disfiguring,
it must be banished.
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- [Negin] People have really
put their brains
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to this issue developing
new ways to get rid of hair,
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and they've come up with
some very sadistic solutions.
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- [Dan] So, there's hair
removal creams.
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Those will have things
like sulfur in them,
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which actually can give
you chemical burns.
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There are even gloves
that are sandpaper gloves
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that they used to
rub the hair off.
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- [Henry] And then in 1924,
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German American Dr.
Albert C. Geyser
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gets a bright idea.
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- Dr. Geyser is a successful
doctor in New York
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and he sees this burgeoning
hair removal fashion trend
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and sees an opportunity.
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He harnesses a technology he's
very familiar with, x-rays.
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00:07:07,208 --> 00:07:09,042
- [Lance] One of the things
that Dr. Geyser notices
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that wherever you use x-rays,
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the hair tends to go away.
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- [Adam] To him, hair loss isn't
a bug in the system,
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it's a feature.
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And in 1924, he launches
the Tricho system.
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-[Dan] It's this metal tube,
it's got a hole in it,
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and what you do is you
line up whatever part
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of your body is too hairy.
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So, say it's your armpit
or your chin or whatever,
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you put it up against that hole
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and x-rays inside
the machine hit you
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and eventually your
hair just falls out.
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- [Henry] By 1925,
Geyser leases Tricho
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to 75 other businesses
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and treats 200,000
formally hairy clients.
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- Unlike today
where you need a ton
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of safety training
to work with x-rays,
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there is no
certification needed.
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So, anybody who owns
a salon can order one
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of these things and then just
start booking appointments.
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- Wherever unwanted hair pops
up, it's going to get zapped.
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- [Dan] So, people are
getting bombarded
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with radiation all over
their bodies, their cheeks,
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their armpits, their
sensitive areas,
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and the people zapping 'em have
no idea what they're doing.
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Salons are treating this
like it's a hair dryer.
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- But each time
you're doing that,
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you're getting 12
times the radiation
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you would get if you just
went in a hospital today
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and no one's
wearin' a lead vest.
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- [Kavitha] People at this time
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do not really understand
x-ray technology,
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so you have people exposing
parts of their body
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to full x-ray blasts for
several minutes at a time.
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- And after 15 x-rays,
the hair is gone.
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- [Dan] The Tricho system
isn't this pain-free,
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cosmetic wonder system
that makes you look better.
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It's just a ray gun shooting
electromagnetic radiation
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at your face.
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- So people begin
seeing real problems.
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- [Lance] In 1930, an
article is published
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00:08:52,875 --> 00:08:55,083
in "The Journal of the
American Medical Association."
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It talks about a person.
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00:08:56,500 --> 00:08:58,417
She was a client of
the Tricho system
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and still two years later,
she's got burns on her face
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00:09:02,250 --> 00:09:03,833
and it shows that
there's a risk.
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00:09:03,833 --> 00:09:07,333
And "The Journal" notes that
she's the 20th case of people
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00:09:07,333 --> 00:09:10,333
who use the system who are
showing these symptoms.
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- [Kavitha] Dr. Geyser is hit
with a series of lawsuits,
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and soon he has no choice
but to shutter his business.
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00:09:16,250 --> 00:09:18,625
- [Henry] After the
lawsuits ends his business,
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00:09:18,625 --> 00:09:20,375
Dr. Geyser is hit with something
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even more serious and ironic.
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- When Dr. Geyser
passes away in 1940,
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he's got cancer
that he developed
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from using his own machine.
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00:09:31,958 --> 00:09:36,292
- These days, unwanted
hair is handled with lasers
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00:09:36,292 --> 00:09:39,042
or electrolysis and x-rays.
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They're performed by
a trained technician,
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not the person who
also waxes your legs.
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- In the lifelong
pursuit of looking good,
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00:09:50,708 --> 00:09:53,958
one of the hardest
phases is adolescence.
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Acne, growth spurts,
bad haircuts.
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It's a gauntlet
of embarrassments,
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00:09:59,333 --> 00:10:02,417
and perhaps the most
traumatic rite of passage?
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Braces.
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00:10:03,833 --> 00:10:05,833
Right here When I was 13.
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00:10:07,667 --> 00:10:09,375
- [Jason] We all know that
few humans are born
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00:10:09,375 --> 00:10:11,042
with perfect straight teeth.
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00:10:11,042 --> 00:10:14,000
For generations, school
children across this country
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have been forced to
shut their mouths
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on school picture day.
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00:10:18,875 --> 00:10:20,500
- [Hakeem] Modern
orthodontia has been
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00:10:20,500 --> 00:10:22,875
around since the
early 20th century,
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00:10:22,875 --> 00:10:27,625
but braces in the fifties and
sixties were super expensive.
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00:10:27,625 --> 00:10:29,000
It was something
like the equivalent
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00:10:29,000 --> 00:10:32,042
of $16,000 in today's money,
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00:10:32,042 --> 00:10:34,250
so most families
couldn't afford it.
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00:10:34,250 --> 00:10:35,792
- It was the number one thing
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00:10:35,792 --> 00:10:37,125
you heard parents
complaining about.
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00:10:37,125 --> 00:10:39,125
"Oh God, what if this
kid needs braces?"
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00:10:39,125 --> 00:10:40,875
Like, you never even
heard about college.
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00:10:40,875 --> 00:10:43,417
It was like, how am I gonna
afford braces on this kid?
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00:10:43,417 --> 00:10:45,042
- [Henry] But in the 1970s,
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00:10:45,042 --> 00:10:49,917
a new corporate perk changes
teenage smiles across America.
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00:10:49,917 --> 00:10:52,167
- [Austin] In the 1970s,
employers decide
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00:10:52,167 --> 00:10:55,833
that they can't give
their employees a raise,
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00:10:55,833 --> 00:10:58,292
but they can provide
something else.
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Dental insurance.
246
00:11:00,250 --> 00:11:02,542
- [Hakeem] With insurance
braces are now
247
00:11:02,542 --> 00:11:04,167
in reach for a lot more kids
248
00:11:04,167 --> 00:11:05,500
and before you know it,
249
00:11:05,500 --> 00:11:08,542
it seems like just about
everybody's got a metal mouth.
250
00:11:08,542 --> 00:11:11,250
- [Jason] Like a lot of kids in
America, I wore braces.
251
00:11:11,250 --> 00:11:14,708
Braces become a part of the
universal teen experience.
252
00:11:14,708 --> 00:11:16,667
- [Negin] Everyone had braces.
253
00:11:16,667 --> 00:11:18,375
Everyone ended up
having retainers.
254
00:11:18,375 --> 00:11:21,875
Everyone threw their retainers
in a garbage can at one point
255
00:11:21,875 --> 00:11:24,875
and then had to go retrieve
them from a garbage can.
256
00:11:24,875 --> 00:11:26,875
- [Henry] And if you had
the old railroad tracks
257
00:11:26,875 --> 00:11:30,792
to fix your smile, it
came at a painful price.
258
00:11:30,792 --> 00:11:33,792
- These early braces are
pretty much a torture device.
259
00:11:33,792 --> 00:11:35,708
They are metal brackets attached
260
00:11:35,708 --> 00:11:39,042
to individual teeth
connected by stiff wires,
261
00:11:39,042 --> 00:11:41,875
which your orthodontist
tightens to loosen
262
00:11:41,875 --> 00:11:44,292
and twist your teeth.
263
00:11:44,292 --> 00:11:46,708
- [Austin] First you have the
trauma of the installation,
264
00:11:46,708 --> 00:11:48,917
then you get the
pleasure of the pain
265
00:11:48,917 --> 00:11:50,750
of the regular tightening,
266
00:11:50,750 --> 00:11:53,708
and finally you get to
walk around class all day
267
00:11:53,708 --> 00:11:56,083
with food stuck in your teeth.
268
00:11:57,375 --> 00:11:59,958
- [Henry] It's slow torture,
but it's what you can't see
269
00:11:59,958 --> 00:12:02,125
or feel that's even
more dangerous.
270
00:12:02,125 --> 00:12:04,125
- When the early
pioneers are trying
271
00:12:04,125 --> 00:12:06,042
to figure out what
materials to use,
272
00:12:06,042 --> 00:12:08,375
one metal that gets
used a lot is cadmium.
273
00:12:08,375 --> 00:12:10,833
Cadmium's awesome because
it has a low melting point
274
00:12:10,833 --> 00:12:13,333
so you can use it to easily melt
275
00:12:13,333 --> 00:12:16,250
and then harden to
attach things together.
276
00:12:16,250 --> 00:12:20,500
- Cadmium is the same stuff
that they use in batteries.
277
00:12:20,500 --> 00:12:22,875
Think about putting a battery
in your mouth for three
278
00:12:22,875 --> 00:12:25,375
to four years and just
sucking on in the entire time.
279
00:12:25,375 --> 00:12:27,542
You're causing liver
problems, bone problems.
280
00:12:27,542 --> 00:12:30,875
So, it's solving a cosmetic
issue for the most part
281
00:12:30,875 --> 00:12:35,208
and creating really serious
lifelong health issues.
282
00:12:35,208 --> 00:12:36,958
- [Henry] Well, what
happens when you are the kid
283
00:12:36,958 --> 00:12:38,208
who has the kind of teeth
284
00:12:38,208 --> 00:12:40,667
where metal in your
mouth isn't enough?
285
00:12:40,667 --> 00:12:43,792
Dentists create a new
humiliation for you.
286
00:12:43,792 --> 00:12:46,250
- An overbite and
your teeth go over
287
00:12:46,250 --> 00:12:50,167
is when the upper jaw grows
quicker than the lower jaw.
288
00:12:50,167 --> 00:12:53,708
- Overbites create
this Bugs Bunny effect
289
00:12:53,708 --> 00:12:57,375
that junior high
bullies really revel in.
290
00:12:57,375 --> 00:12:59,958
- [Austin] In 1953,
an orthodontist
291
00:12:59,958 --> 00:13:01,708
improves a contraption
292
00:13:01,708 --> 00:13:05,125
to correct this
called the face-bow.
293
00:13:05,125 --> 00:13:09,125
This is the birth of the
much made fun of headgear.
294
00:13:09,125 --> 00:13:10,208
- [Jason] Finding out
you were gonna
295
00:13:10,208 --> 00:13:11,542
have to get headgear
was a nightmare.
296
00:13:11,542 --> 00:13:13,125
Now you've got the braces,
297
00:13:13,125 --> 00:13:14,917
then you've got sort of these
things come up and attach.
298
00:13:14,917 --> 00:13:16,375
And I remember one
kid in my class,
299
00:13:16,375 --> 00:13:19,083
he had like the blue
straps around his head,
300
00:13:19,083 --> 00:13:21,000
so he literally had
this medical appliance.
301
00:13:21,000 --> 00:13:23,583
It's like, ah, he's not
gettin' a date to the dance.
302
00:13:23,583 --> 00:13:24,708
He's the headgear guy.
303
00:13:25,500 --> 00:13:28,583
-[Austin] By the mid 1980s,
orthodontists are prescribing
304
00:13:28,583 --> 00:13:31,958
millions of these
headgear appliances.
305
00:13:31,958 --> 00:13:34,125
They're everywhere and it sort
306
00:13:34,125 --> 00:13:36,542
of feels like a
social experiment.
307
00:13:36,542 --> 00:13:38,208
- [Dan] Anybody who was
unlucky enough to have
308
00:13:38,208 --> 00:13:40,083
to wear headgear when
they were growing up knows
309
00:13:40,083 --> 00:13:41,792
that they got
relentlessly teased.
310
00:13:41,792 --> 00:13:43,458
But the one thing that was worse
311
00:13:43,458 --> 00:13:47,125
than the teasing was the
way these things could fail.
312
00:13:47,125 --> 00:13:50,458
- [Austin] The danger of this
apparatus is it's held together
313
00:13:50,458 --> 00:13:53,708
by firmly pulled rubber bands.
314
00:13:53,708 --> 00:13:55,417
- These rubber bands are tight
315
00:13:55,417 --> 00:13:59,750
and strong enough to move
teeth embedded in your skull.
316
00:13:59,750 --> 00:14:01,625
That's a lot of tension.
317
00:14:01,625 --> 00:14:06,042
- If you turn your neck the
wrong way or if you sneeze,
318
00:14:06,042 --> 00:14:11,083
they could let loose and turn
the face bow into a crossbow.
319
00:14:11,750 --> 00:14:13,042
- Now, if you're lucky,
320
00:14:13,042 --> 00:14:13,750
you just get smacked in
the back of the head.
321
00:14:13,750 --> 00:14:15,042
But if you're not lucky,
322
00:14:15,042 --> 00:14:17,875
you get a sharp metal
wire in your eye.
323
00:14:17,875 --> 00:14:20,708
Plus that wire by the way
is coated in your saliva
324
00:14:20,708 --> 00:14:22,167
and so it's full of bacteria
325
00:14:22,167 --> 00:14:23,500
and you're bound to
get an infection,
326
00:14:23,500 --> 00:14:24,833
if you don't go blind.
327
00:14:25,042 --> 00:14:28,542
-[Hakeem] In 1985, a teen turned
over in their sleep,
328
00:14:28,542 --> 00:14:31,833
their head gear dislodged from
their mouth and stabbed them
329
00:14:31,833 --> 00:14:35,542
in the eye causing
permanent vision damage.
330
00:14:35,542 --> 00:14:36,958
- [Dan] You gotta remember too,
331
00:14:36,958 --> 00:14:39,042
this is long before the age
of anti-bullying campaign,
332
00:14:39,042 --> 00:14:42,167
so it is just open
season in school.
333
00:14:42,167 --> 00:14:44,208
So, if you have bad teeth
or if you have braces,
334
00:14:44,208 --> 00:14:47,375
or God forbid, if
you have headgear,
335
00:14:47,375 --> 00:14:48,792
you just gotta take it.
336
00:14:48,792 --> 00:14:51,292
-[Brian] To make yourself a
stinky mouth social pariah
337
00:14:51,292 --> 00:14:53,417
through your most
formative years,
338
00:14:53,417 --> 00:14:56,375
I think I'd rather take
the the crooked teeth.
339
00:14:56,375 --> 00:14:59,875
- [Henry] By the 2000s, safer
metals are used in braces
340
00:14:59,875 --> 00:15:02,167
and headgear gets less medieval,
341
00:15:02,167 --> 00:15:04,792
- So they basically make
them with breakaway straps
342
00:15:04,792 --> 00:15:05,917
so that if anything's
gonna pop off,
343
00:15:05,917 --> 00:15:07,542
it's not gonna hit
you in the eye.
344
00:15:08,917 --> 00:15:11,917
- If you think braces were
bad when you were a kid,
345
00:15:11,917 --> 00:15:13,792
wait till you hear
what people did
346
00:15:13,792 --> 00:15:16,583
to get perfect
teeth 200 years ago.
347
00:15:17,708 --> 00:15:19,792
- [Rutledge] Today, dentures
are seen as something
348
00:15:19,792 --> 00:15:21,875
that only older
people would wear,
349
00:15:21,875 --> 00:15:24,042
but back in the day it
was kind of something
350
00:15:24,042 --> 00:15:25,625
that everybody was doing.
351
00:15:25,625 --> 00:15:28,917
- In the 1800s, there's really
no sense of dental hygiene,
352
00:15:28,917 --> 00:15:31,375
so a lot of people are
having tooth issues.
353
00:15:31,375 --> 00:15:33,042
- [Rutledge] Most dentures are
made out of ivory,
354
00:15:33,042 --> 00:15:34,417
so they're very expensive
355
00:15:34,417 --> 00:15:37,708
and essentially only
really for the wealthy.
356
00:15:37,708 --> 00:15:39,250
- [Henry] Ivory is so costly,
357
00:15:39,250 --> 00:15:41,083
people will go to any lengths
358
00:15:41,083 --> 00:15:43,167
to find denture alternatives.
359
00:15:44,500 --> 00:15:47,083
- [Lance] It's June of 1815 on
the battlefield at Waterloo.
360
00:15:47,083 --> 00:15:48,792
Napoleon is on his rise.
361
00:15:48,792 --> 00:15:52,042
This is the big battle between
he and the coalition forces.
362
00:15:52,042 --> 00:15:54,500
Around 40,000 people die
363
00:15:54,500 --> 00:15:56,542
and looters take
anything that's of value.
364
00:15:56,542 --> 00:15:59,083
One of the things that was
of value was the men's teeth,
365
00:15:59,083 --> 00:16:01,208
because they can be
turned into dentures,
366
00:16:01,208 --> 00:16:04,208
so much so that dentures
for years afterwards
367
00:16:04,208 --> 00:16:06,250
were referred to
as Waterloo teeth.
368
00:16:07,042 --> 00:16:08,125
- [Rutledge] It's really gross.
369
00:16:08,125 --> 00:16:10,042
There's gotta be a line.
370
00:16:10,042 --> 00:16:12,333
They said George
Washington had wooden teeth
371
00:16:12,333 --> 00:16:13,708
and then some
people said he might
372
00:16:13,708 --> 00:16:16,792
have actually had a
horse tooth or two.
373
00:16:16,792 --> 00:16:19,125
I don't know whether
teeth from a horse
374
00:16:19,125 --> 00:16:21,250
or a dead soldier
would be better.
375
00:16:21,250 --> 00:16:23,208
Neither seem like a good idea.
376
00:16:24,375 --> 00:16:26,417
- [Henry] The cadaver
dentures look lifelike,
377
00:16:26,417 --> 00:16:30,042
but they're death for
your health and wellbeing.
378
00:16:30,042 --> 00:16:32,292
- [Lance] The problem with
using the human teeth
379
00:16:32,292 --> 00:16:34,667
is because they're not
soaked into the bone anymore,
380
00:16:34,667 --> 00:16:36,875
they do slowly get more brittle.
381
00:16:36,875 --> 00:16:38,458
They start to break off.
382
00:16:38,458 --> 00:16:40,625
- So if you've ever wondered
if a dead guy's teeth
383
00:16:40,625 --> 00:16:44,458
can still get cavities,
the answer is yes.
384
00:16:44,458 --> 00:16:46,625
- [Lance] The dead guy's tooth
that you've been chewing with,
385
00:16:46,625 --> 00:16:49,500
breaks loose and you swallow
along with your beef,
386
00:16:49,500 --> 00:16:51,958
you swallow the
dead guy's tooth.
387
00:16:51,958 --> 00:16:53,500
There's nothing good about that.
388
00:16:54,958 --> 00:16:56,583
- [Henry] Dentists
search for a way
389
00:16:56,583 --> 00:16:59,583
to hold false teeth
in place more firmly,
390
00:16:59,583 --> 00:17:01,208
and in the late 1800s,
391
00:17:01,208 --> 00:17:04,917
the industrial revolution
gives them the answer.
392
00:17:04,917 --> 00:17:09,333
- In 1868, an inventor
named John Wesley Hyatt
393
00:17:09,333 --> 00:17:12,542
came up with something
called celluloid.
394
00:17:12,542 --> 00:17:15,625
- It can be melted and
formed in different shapes.
395
00:17:15,625 --> 00:17:16,833
You can color it.
396
00:17:16,833 --> 00:17:20,208
So, celluloid quickly
becomes the go-to material
397
00:17:20,208 --> 00:17:22,208
for making people's dentures.
398
00:17:22,208 --> 00:17:24,833
But it turns out that
these celluloid dentures
399
00:17:24,833 --> 00:17:26,167
have a drawback.
400
00:17:26,167 --> 00:17:29,000
The base material,
nitrous cellulose,
401
00:17:29,000 --> 00:17:31,292
is what gunpowder is made from.
402
00:17:31,292 --> 00:17:32,375
- [Rutledge] Say you're
chewing something
403
00:17:32,375 --> 00:17:33,958
and your teeth
happen to brush up
404
00:17:33,958 --> 00:17:35,542
against each other just right,
405
00:17:35,542 --> 00:17:40,625
it is possible your teeth
could explode in your mouth.
406
00:17:42,000 --> 00:17:43,292
Of the most unpleasant
things that I could think
407
00:17:43,292 --> 00:17:46,208
of happening to a person,
that's way up there.
408
00:17:46,208 --> 00:17:48,042
- [Lance] In 1875, "The New
York Times" writes
409
00:17:48,042 --> 00:17:49,417
an article about the risk,
410
00:17:49,417 --> 00:17:51,500
and they call it
"Explosive teeth,"
411
00:17:51,500 --> 00:17:54,708
and that tells everybody, maybe
this isn't such a good idea.
412
00:17:54,708 --> 00:17:56,833
- [Rutledge] Celluloid
teeth are replaced
413
00:17:56,833 --> 00:17:59,542
in the 1930s by acrylic teeth.
414
00:17:59,542 --> 00:18:00,583
Thank goodness.
415
00:18:00,583 --> 00:18:04,042
Today, dentures are
thoroughly tested.
416
00:18:04,042 --> 00:18:06,208
They are not made from
dead people's teeth
417
00:18:06,208 --> 00:18:09,208
and they don't have a
gunpowder component.
418
00:18:09,208 --> 00:18:10,792
- Thanks to modern medicine,
419
00:18:10,792 --> 00:18:14,417
losing all your teeth is no
longer a normal part of life
420
00:18:14,417 --> 00:18:17,458
and neither is borrowing
somebody else's.
421
00:18:21,542 --> 00:18:24,792
- There was a time when
having a starched collar
422
00:18:24,792 --> 00:18:27,125
was a must for men, and if you
didn't, you weren't stylish.
423
00:18:27,125 --> 00:18:28,708
But if it was too stiff,
424
00:18:28,708 --> 00:18:31,833
well, that was a whole
other fashion emergency.
425
00:18:33,292 --> 00:18:36,125
- [Austin] Keeping your crisp
collar clean in the 1800s
426
00:18:36,125 --> 00:18:37,708
is a difficult job.
427
00:18:37,708 --> 00:18:41,042
In the city streets,
horses kick up dust.
428
00:18:41,042 --> 00:18:42,625
There's mud everywhere,
429
00:18:42,625 --> 00:18:47,208
and most men only own two
or three shirts at a time.
430
00:18:47,208 --> 00:18:49,708
- And so, in a moment
of great ingenuity
431
00:18:49,708 --> 00:18:53,375
or perhaps uncontrolled rage,
this woman in Troy, New York,
432
00:18:53,375 --> 00:18:55,542
Hannah Montague is so sick
433
00:18:55,542 --> 00:18:58,250
of washing her husband's
shirts all the time
434
00:18:58,250 --> 00:19:02,167
just to get the collar
clean that she cuts it off.
435
00:19:02,167 --> 00:19:04,625
So now she can just
wash that piece,
436
00:19:04,625 --> 00:19:06,917
takes basically no time
and then reattach it
437
00:19:06,917 --> 00:19:08,042
to the shirt each day.
438
00:19:08,042 --> 00:19:10,333
I mean, it's such a great idea.
439
00:19:10,333 --> 00:19:12,083
- [Negin] So a local businessman
takes her idea
440
00:19:12,083 --> 00:19:15,417
and decides to market
a detachable collar.
441
00:19:15,417 --> 00:19:18,333
It reattaches the
shirt with studs
442
00:19:18,333 --> 00:19:20,208
and it seems like a no brainer.
443
00:19:21,542 --> 00:19:24,542
- [Bryant] The detachable collar
is not only easier to clean,
444
00:19:24,542 --> 00:19:27,583
it's easier to get
stiffer and higher,
445
00:19:27,583 --> 00:19:32,083
and this was a
symbol of propriety
446
00:19:32,083 --> 00:19:36,250
and dignity and brands are
trying to outdo each other.
447
00:19:36,250 --> 00:19:38,875
It escalates to the point
that there are collars
448
00:19:38,875 --> 00:19:40,292
that are three inches high
449
00:19:40,292 --> 00:19:42,958
that go like right
under your chin.
450
00:19:42,958 --> 00:19:44,375
- One company, Arrow,
451
00:19:44,375 --> 00:19:47,458
they have an ad campaign
starting the Arrow collar man,
452
00:19:47,458 --> 00:19:48,917
and this guy is
such a heart throb
453
00:19:48,917 --> 00:19:52,417
that women are actually
writing him letters.
454
00:19:52,417 --> 00:19:53,750
- [Henry] But then wearing
455
00:19:53,750 --> 00:19:57,208
this sexy new status
symbol takes a turn.
456
00:19:57,208 --> 00:19:59,583
- In 1888, a shocking story
457
00:19:59,583 --> 00:20:01,375
is printed in "The
New York Times."
458
00:20:01,375 --> 00:20:03,375
There's a man found
in a park bench.
459
00:20:03,375 --> 00:20:06,458
He's leaning forward, his
face is completely black.
460
00:20:06,458 --> 00:20:08,542
It looks like he's
been strangled.
461
00:20:08,542 --> 00:20:10,833
- [Austin] After a night of
drinking,
462
00:20:10,833 --> 00:20:12,375
he attempts to stumble home,
463
00:20:12,375 --> 00:20:15,167
takes a rest on a park bench,
464
00:20:15,167 --> 00:20:17,917
passes out and leans forward.
465
00:20:17,917 --> 00:20:19,833
The police
investigation determines
466
00:20:19,833 --> 00:20:22,833
that he was strangled to
death by his own collar.
467
00:20:23,917 --> 00:20:25,208
- [Brian] This collar was
killing people,
468
00:20:25,208 --> 00:20:27,125
like Kujo around your neck,
469
00:20:27,125 --> 00:20:29,667
but still people
wore the collars.
470
00:20:29,667 --> 00:20:30,875
- [Jason] You see more
and more examples
471
00:20:30,875 --> 00:20:34,542
of men being found strangled
by their own collar.
472
00:20:34,542 --> 00:20:37,208
So, the media ever
desirous of trying
473
00:20:37,208 --> 00:20:38,292
to come up with catchy names,
474
00:20:38,292 --> 00:20:41,542
they call these
collars father killers.
475
00:20:41,542 --> 00:20:43,542
- [Henry] Despite
the choking hazards,
476
00:20:43,542 --> 00:20:48,333
detachable collars are popular
well into the 20th century.
477
00:20:48,333 --> 00:20:49,583
- [Brian] I think
that the people
478
00:20:49,583 --> 00:20:51,583
that kept wearing the
collars were confident
479
00:20:51,583 --> 00:20:55,917
in their ability to wear a
shirt collar without dying,
480
00:20:55,917 --> 00:20:59,042
and I think that's the least
we can expect from ourselves.
481
00:20:59,042 --> 00:21:01,458
- [Austin] Eventually, what
dooms the detachable collar
482
00:21:01,458 --> 00:21:06,208
is the change in fashions
and new technologies.
483
00:21:06,208 --> 00:21:10,042
After World War I,
a more casual look
484
00:21:10,042 --> 00:21:13,542
is embraced and you've
got time saving devices
485
00:21:13,542 --> 00:21:15,208
like washing machines,
486
00:21:15,208 --> 00:21:17,875
which make doing your
laundry less of a chore.
487
00:21:17,875 --> 00:21:21,375
- [Natalia] It just shows you
how powerful fashion is.
488
00:21:21,375 --> 00:21:24,500
People are still choosing
to risk getting asphyxiated
489
00:21:24,500 --> 00:21:26,625
than miss out on
the latest trend.
490
00:21:28,375 --> 00:21:31,167
- Who knew that in
the 1800s dressing up
491
00:21:31,167 --> 00:21:32,917
could actually kill you.
492
00:21:32,917 --> 00:21:37,958
And in the 1950s, dressing down
could be equally dangerous.
493
00:21:38,958 --> 00:21:41,167
- [Lance] Today your pajamas
are for comfort.
494
00:21:41,167 --> 00:21:42,542
They're not for style.
495
00:21:42,542 --> 00:21:43,917
But in the post war era,
496
00:21:43,917 --> 00:21:46,333
it becomes sort of a
thing where it's glamour.
497
00:21:46,333 --> 00:21:49,208
You want to look fashionable
inside your house.
498
00:21:49,208 --> 00:21:52,875
That is the new trend, then
that means fashionable pajamas.
499
00:21:52,875 --> 00:21:55,208
- [Hakeem] In 1953,
there is a young man
500
00:21:55,208 --> 00:21:57,000
in Chicago who takes this idea
501
00:21:57,000 --> 00:21:58,875
of lounging to the extreme.
502
00:21:58,875 --> 00:22:02,417
His name is Hugh Hefner
of "Playboy Magazine."
503
00:22:02,417 --> 00:22:04,667
- [Brian] The guy
made the wearing
504
00:22:04,667 --> 00:22:07,625
of pajamas acceptable
in society.
505
00:22:07,625 --> 00:22:11,208
I mean, if I can live
my life in silk pajamas
506
00:22:11,208 --> 00:22:13,042
with a smoking jacket,
507
00:22:13,042 --> 00:22:14,583
why have society have we decided
508
00:22:14,583 --> 00:22:16,625
that this is the way to go?
509
00:22:16,625 --> 00:22:18,958
We should all be in
pajamas right now.
510
00:22:18,958 --> 00:22:20,750
- [Henry] Besides
being more fashionable,
511
00:22:20,750 --> 00:22:25,208
there's something else driving
the pajama boom in the 1950s.
512
00:22:25,208 --> 00:22:27,208
The fabric itself.
513
00:22:27,208 --> 00:22:29,208
- In the 1930s, 90%
of American silk
514
00:22:29,208 --> 00:22:30,833
actually comes from Japan.
515
00:22:30,833 --> 00:22:34,208
So that completely stops when
World War II hits the country.
516
00:22:34,208 --> 00:22:36,083
So Americans need another fabric
517
00:22:36,083 --> 00:22:39,583
to make pajamas out of,
and the answer is rayon.
518
00:22:39,583 --> 00:22:41,292
Rayon is a synthetic fabric
519
00:22:41,292 --> 00:22:44,125
that's spun from wood
pulp and mimics silk.
520
00:22:44,125 --> 00:22:47,542
It's actually initially
known as artificial silk.
521
00:22:47,542 --> 00:22:49,958
- Rayon looks like silk,
it feels like silk,
522
00:22:49,958 --> 00:22:52,625
and it's available at
a fraction of the cost.
523
00:22:52,625 --> 00:22:54,458
- [Henry] By the early 1950s,
524
00:22:54,458 --> 00:22:59,458
the rayon industry does
$100,000,000 in annual sales
525
00:23:00,708 --> 00:23:03,042
and millions of Americans
are wearing it to bed.
526
00:23:03,042 --> 00:23:07,375
But as rayon rises, it collides
with another booming trend.
527
00:23:07,375 --> 00:23:09,042
[match strikes]
528
00:23:09,042 --> 00:23:12,833
-[Hakeem] In the 1950s,
smoking is very common.
529
00:23:12,833 --> 00:23:16,250
60% of men are
smokers, 30% of women.
530
00:23:16,250 --> 00:23:18,250
They do it from the
time they wake up
531
00:23:18,250 --> 00:23:20,042
to the time they go to sleep.
532
00:23:20,042 --> 00:23:22,417
- [Lance] And rayon essentially
is a form of paper
533
00:23:22,417 --> 00:23:24,000
and it burns like paper.
534
00:23:25,292 --> 00:23:26,667
- So, people would go to bed,
535
00:23:26,667 --> 00:23:28,708
they'd get in with
their wife or husband,
536
00:23:28,708 --> 00:23:29,958
they'd light up a cigarette,
537
00:23:30,042 --> 00:23:32,500
and then the ashes or
the burnt tip would fall
538
00:23:32,500 --> 00:23:35,208
and they would just catch
up like Roman candles.
539
00:23:35,208 --> 00:23:37,583
- [Lance] After this happens a
lot, rayon gets a reputation.
540
00:23:37,583 --> 00:23:40,167
They start to call
it flaming pajamas.
541
00:23:40,167 --> 00:23:41,625
- [Henry] By the mid 1970s,
542
00:23:41,625 --> 00:23:45,375
regulators come down hard
on flammable sleepwear.
543
00:23:45,375 --> 00:23:49,208
Pajamas must now
be fire resistant.
544
00:23:49,208 --> 00:23:51,208
- They don't outlaw
rayon pajamas,
545
00:23:51,208 --> 00:23:53,042
that would kill
the whole industry.
546
00:23:53,042 --> 00:23:56,750
Instead, they figure out
a way around the danger.
547
00:23:56,750 --> 00:23:58,333
- [Brian] Let's douse
these pajamas
548
00:23:58,333 --> 00:24:01,583
in a flame retardant
chemical called tris.
549
00:24:01,583 --> 00:24:03,042
It worked so well
that they're like,
550
00:24:03,042 --> 00:24:04,375
"Man, let's make pajammies
551
00:24:04,375 --> 00:24:05,750
for the kids now
with this stuff."
552
00:24:05,750 --> 00:24:08,875
- In the 1970s, they
start advertising pajamas
553
00:24:08,875 --> 00:24:13,875
with big labels like fire
resistant or fire retardant.
554
00:24:13,875 --> 00:24:15,625
And it might seem
strange to like,
555
00:24:15,625 --> 00:24:18,625
really play up the fire
retardancy of your clothes,
556
00:24:18,625 --> 00:24:20,667
but if you're a person
who grew up in the 1950s
557
00:24:20,667 --> 00:24:22,625
with your pajamas catching
on fire all the time,
558
00:24:22,625 --> 00:24:25,542
it's actually quite
a necessary thing.
559
00:24:25,542 --> 00:24:26,958
- [Brian] The only
problem with tris is,
560
00:24:26,958 --> 00:24:30,542
it soaks into your
skin and kills you.
561
00:24:31,958 --> 00:24:34,042
- [Hakeem] So there's this UC
Berkeley scientist
562
00:24:34,042 --> 00:24:34,750
named Arlene Blum.
563
00:24:34,750 --> 00:24:36,167
She discovers that the chemical
564
00:24:36,167 --> 00:24:39,042
that these companies are
putting on rayon garments
565
00:24:39,042 --> 00:24:40,333
to make them flame retardant
566
00:24:40,333 --> 00:24:42,083
is closely related to a chemical
567
00:24:42,083 --> 00:24:47,125
used in pesticides that
causes cancer and infertility.
568
00:24:48,708 --> 00:24:50,333
- [Brian] So as with many of
these things,
569
00:24:50,333 --> 00:24:51,708
it's two steps forward,
570
00:24:51,708 --> 00:24:53,958
one step back with a body
count in the middle of it.
571
00:24:54,917 --> 00:24:56,458
- [Kavitha] After
research comes out,
572
00:24:56,458 --> 00:24:57,875
federal regulators immediately
573
00:24:57,875 --> 00:25:00,708
ban tris treated kids sleepwear,
574
00:25:00,708 --> 00:25:02,417
and then soon after that,
575
00:25:02,417 --> 00:25:05,125
they end up seizing all the
sleepwear around the country.
576
00:25:06,750 --> 00:25:10,042
- These days, pajamas are
made from safer materials
577
00:25:10,042 --> 00:25:11,917
like cotton and polyester.
578
00:25:11,917 --> 00:25:15,000
It's one less thing
keeping us up at night.
579
00:25:18,792 --> 00:25:21,208
- If it means looking better,
580
00:25:21,208 --> 00:25:22,458
people often turn a blind
eye to their own safety.
581
00:25:22,458 --> 00:25:23,750
But in the 1800s,
582
00:25:23,750 --> 00:25:25,917
if you wanted to
look really great,
583
00:25:25,917 --> 00:25:28,833
it could cost you
two blind eyes.
584
00:25:29,917 --> 00:25:31,375
- [Lance] In the 19th century,
585
00:25:31,375 --> 00:25:32,875
there's a thing
called the Grand Tour.
586
00:25:32,875 --> 00:25:37,500
It is a classical tour of
Europe for wealthy young men.
587
00:25:37,500 --> 00:25:38,958
- [Kavitha] Charles Dickens
and Mark Twain
588
00:25:38,958 --> 00:25:41,000
and even the
Vanderbilts all do it.
589
00:25:41,000 --> 00:25:43,375
You start in France and
then you go to Switzerland
590
00:25:43,375 --> 00:25:45,292
and then it ends in Italy.
591
00:25:45,292 --> 00:25:47,125
Many of these men write poetry
592
00:25:47,125 --> 00:25:50,750
and odes to the Italian
women's beautiful dark eyes,
593
00:25:50,750 --> 00:25:54,125
and they call them bella
donnas or beautiful women.
594
00:25:54,125 --> 00:25:56,417
- [Negin] So, the men come
home from a tour
595
00:25:56,417 --> 00:26:00,000
and they have developed a taste
596
00:26:00,000 --> 00:26:03,167
for this dark sultry
look, these dark eyes,
597
00:26:03,167 --> 00:26:07,625
and the women are like, well,
we've gotta deliver, right?
598
00:26:07,625 --> 00:26:10,625
So, pharmacies start
selling something
599
00:26:10,625 --> 00:26:13,917
called the belladonna eye drop.
600
00:26:15,208 --> 00:26:18,708
- [Jason] One drop of this
belladonna eye drop in each eye,
601
00:26:18,708 --> 00:26:23,042
your eyes become inky and
dark and infinitely appealing.
602
00:26:23,042 --> 00:26:26,917
- [Henry] By the mid 1800s,
apothecaries in London, Paris,
603
00:26:26,917 --> 00:26:30,125
and New York are selling
belladonna eyedrops
604
00:26:30,125 --> 00:26:31,458
over the counter.
605
00:26:31,458 --> 00:26:33,208
- These eyedrops
dilate your pupils,
606
00:26:33,208 --> 00:26:35,583
so they don't actually
change the color of the iris,
607
00:26:35,583 --> 00:26:37,250
they just open up the pupil
608
00:26:37,250 --> 00:26:39,917
so it looks like you
have these big dark eyes.
609
00:26:41,042 --> 00:26:42,708
- [Lance] The problem is the
berry they're using
610
00:26:42,708 --> 00:26:45,875
to make these eyedrops is
actually a form of nightshade,
611
00:26:45,875 --> 00:26:48,667
which is a well-known poison.
612
00:26:48,667 --> 00:26:51,208
The Romans poison their
arrows with nightshade
613
00:26:51,208 --> 00:26:53,083
to make them extra deadly.
614
00:26:53,083 --> 00:26:55,250
- [Hakeem] So, even
though people know
615
00:26:55,250 --> 00:26:56,583
that nightshade is dangerous,
616
00:26:56,583 --> 00:26:58,042
it's the 1890s.
617
00:26:58,042 --> 00:26:59,750
There's no regulators out there.
618
00:26:59,750 --> 00:27:02,000
You can just walk out in the
forest and grab some berries
619
00:27:02,000 --> 00:27:05,167
and make some eyedrops and
have women feelin' beautiful.
620
00:27:06,167 --> 00:27:07,542
- [Lance] The thing
about belladonna
621
00:27:07,542 --> 00:27:09,000
is that it's such
a powerful poison
622
00:27:09,000 --> 00:27:10,458
that you use belladonna eyedrops
623
00:27:10,458 --> 00:27:13,667
and they're going to dilate
your pupil sometimes for weeks.
624
00:27:14,583 --> 00:27:16,250
- To protect your vision,
625
00:27:16,250 --> 00:27:18,750
if you stare at the sun
or something bright,
626
00:27:18,750 --> 00:27:21,042
your pupils are
going to close down.
627
00:27:21,042 --> 00:27:22,792
But if you use
belladonna eyedrops,
628
00:27:22,792 --> 00:27:24,875
it's stopping that process.
629
00:27:24,875 --> 00:27:26,625
- So, your eyes are beautiful,
630
00:27:26,625 --> 00:27:29,208
they're just not
functioning properly.
631
00:27:29,208 --> 00:27:31,292
- This will be like
driving down the road
632
00:27:31,292 --> 00:27:35,333
and bein' hit with somebody's
high beams the entire time.
633
00:27:35,333 --> 00:27:36,708
- [Jason] Women who use
these eyedrops start
634
00:27:36,708 --> 00:27:38,667
to experience headaches
and dizziness.
635
00:27:38,667 --> 00:27:40,417
They start getting really sick.
636
00:27:40,417 --> 00:27:41,958
They start having blurry vision,
637
00:27:41,958 --> 00:27:43,708
and in the most severe cases,
638
00:27:43,708 --> 00:27:45,875
some women actually
start to go blind.
639
00:27:47,167 --> 00:27:50,500
- Ultimately, the nightshade
family are neuro toxins
640
00:27:50,500 --> 00:27:54,375
and they do damage to pretty
much every system in the body.
641
00:27:54,375 --> 00:27:56,083
So, eyedrops with chronic use
642
00:27:56,083 --> 00:27:59,958
can cause blindness,
coma, even death.
643
00:27:59,958 --> 00:28:01,667
- [Henry] Regulation
takes belladonna
644
00:28:01,667 --> 00:28:04,583
off the shelves in 1938,
645
00:28:04,583 --> 00:28:06,125
but the name lives on.
646
00:28:07,208 --> 00:28:08,625
- [Kavitha] Today, when you
go to the eye doctor
647
00:28:08,625 --> 00:28:10,000
and they give you those drops
648
00:28:10,000 --> 00:28:12,875
that are meant to
dilate your pupils,
649
00:28:12,875 --> 00:28:15,000
that's actually a synthetic form
650
00:28:15,000 --> 00:28:18,542
of nightshade named
after these women.
651
00:28:18,542 --> 00:28:20,542
- I think it's a
strange rebranding
652
00:28:20,542 --> 00:28:22,667
of fundamentally a poison,
653
00:28:22,667 --> 00:28:24,000
but I guess it's
like a little joke
654
00:28:24,083 --> 00:28:26,792
you can share next time
you're at the eye doctor.
655
00:28:26,792 --> 00:28:30,167
- If you think eyedrops
in the 1800s were risky,
656
00:28:30,167 --> 00:28:33,208
you won't believe what people
were doing to their skin.
657
00:28:34,167 --> 00:28:36,417
- [Austin] Beginning
in the 1800s,
658
00:28:36,417 --> 00:28:38,417
cities are expanding rapidly,
659
00:28:38,417 --> 00:28:40,875
but sanitation is non-existent.
660
00:28:40,875 --> 00:28:45,042
This is a environment
rife for tuberculosis.
661
00:28:45,042 --> 00:28:48,333
- It becomes a popular
look to have pale skin,
662
00:28:48,333 --> 00:28:52,542
and that pale skin provides a
powerful contrast to red lips,
663
00:28:52,542 --> 00:28:54,000
and that becomes the look
664
00:28:54,000 --> 00:28:56,875
and that's brought to
you by tuberculosis.
665
00:28:56,875 --> 00:28:58,542
- [Kavitha] Oddly enough,
the palor,
666
00:28:58,542 --> 00:29:00,542
the fainting, the vulnerability,
667
00:29:00,542 --> 00:29:01,875
these all play into
668
00:29:01,875 --> 00:29:05,208
an already established
ideal of femininity.
669
00:29:05,208 --> 00:29:07,417
- [Jason] So, cosmetics
manufacturers,
670
00:29:07,417 --> 00:29:08,875
they're gonna figure out
how to sell you things
671
00:29:08,875 --> 00:29:11,458
that are gonna make
you look that way.
672
00:29:11,458 --> 00:29:13,667
- [Henry] Chemists realize
they can help women
673
00:29:13,667 --> 00:29:15,792
get that pale and
vulnerable look
674
00:29:15,792 --> 00:29:18,625
without all the baggage
of tuberculosis.
675
00:29:18,625 --> 00:29:20,667
- The beauty in fashion industry
676
00:29:20,667 --> 00:29:23,333
is trying to really
capitalize on this
677
00:29:23,333 --> 00:29:24,458
and they make this thing
678
00:29:24,458 --> 00:29:27,458
that makes you look pale
called complexion wafers.
679
00:29:29,000 --> 00:29:31,250
- [Jason] Complexion wafers
come in a little box
680
00:29:31,250 --> 00:29:34,708
and you can chew them up, sort
of like Flintstone vitamins
681
00:29:34,708 --> 00:29:37,292
and the promise is you chew few
682
00:29:37,292 --> 00:29:40,458
of these a day and you'll
have porcelain like skin.
683
00:29:40,458 --> 00:29:42,792
- [Negin] So, women start
taking these wafers.
684
00:29:42,792 --> 00:29:46,708
The wildest thing is
they actually work.
685
00:29:46,708 --> 00:29:48,917
- [Henry] By the 1890s
complexion wafers
686
00:29:48,917 --> 00:29:50,875
are a bestseller.
687
00:29:50,875 --> 00:29:53,000
They're commonly found
on women's dressers
688
00:29:53,000 --> 00:29:55,500
next to eyeshadow and rouge.
689
00:29:55,500 --> 00:29:58,333
- [Kavitha] The complexion
wafers really do work,
690
00:29:58,333 --> 00:30:00,542
but that's because
the key ingredient
691
00:30:00,542 --> 00:30:04,625
is a rat poison called arsenic.
692
00:30:04,625 --> 00:30:07,250
Of course, it's gonna make you
pale, it's poison [laughs].
693
00:30:08,833 --> 00:30:10,958
- [Jason] The wafers at one
point are so popular
694
00:30:10,958 --> 00:30:13,042
they even make it into
the Sears catalog.
695
00:30:13,042 --> 00:30:15,042
Imagine, they're
between the trousers
696
00:30:15,042 --> 00:30:16,750
and the wheelbarrows.
697
00:30:16,750 --> 00:30:18,125
- If you take a closer look
698
00:30:18,125 --> 00:30:20,042
at the advertising
for these products,
699
00:30:20,042 --> 00:30:22,542
the manufacturers
use words like,
700
00:30:22,542 --> 00:30:24,542
"Safe for everyday consumption."
701
00:30:24,542 --> 00:30:27,375
They're making a point
that this isn't dangerous.
702
00:30:28,458 --> 00:30:30,167
- [Dan] Thing is by the
1890s everybody knows
703
00:30:30,167 --> 00:30:31,375
that arsenic's bad for you,
704
00:30:31,375 --> 00:30:33,375
and yet people keep
popping these wafers
705
00:30:33,375 --> 00:30:35,583
and nobody is stopping
it from being sold.
706
00:30:35,583 --> 00:30:38,333
I mean, it says arsenic
right on the label.
707
00:30:38,333 --> 00:30:42,750
It's called Dr. Campbell's
Safe Arsenic Complexion Wafers.
708
00:30:42,750 --> 00:30:44,542
There's no such thing
as safe arsenic.
709
00:30:44,542 --> 00:30:48,125
That's like saying friendly
swarm of murder hornets.
710
00:30:48,125 --> 00:30:50,542
- [Negin] What the arsenic is
doing is killing
711
00:30:50,542 --> 00:30:51,875
your red blood cells,
712
00:30:51,875 --> 00:30:55,417
which is to say like,
killing your life force.
713
00:30:55,417 --> 00:30:57,833
- [Dan] Arsenic doesn't just
attack your blood vessels,
714
00:30:57,833 --> 00:30:59,208
it also attacks
your nervous system.
715
00:30:59,208 --> 00:31:01,958
So you get these worse
symptoms like you get jittery,
716
00:31:01,958 --> 00:31:03,583
you get really weak,
717
00:31:03,583 --> 00:31:06,708
and over time some people
end up getting cancer,
718
00:31:06,708 --> 00:31:08,083
and even dying.
719
00:31:08,083 --> 00:31:10,125
- Who knew that
achieving a deathly look
720
00:31:10,125 --> 00:31:13,542
just involve actually trying
to slowly kill yourself.
721
00:31:13,542 --> 00:31:16,083
- [Kavitha] By 1931, the
government actually seizes
722
00:31:16,083 --> 00:31:18,083
the final remaining units
723
00:31:18,083 --> 00:31:20,875
of Dr. Campbell's Safe
Arsenic Complexion Wafers
724
00:31:20,875 --> 00:31:23,875
and charges the company
with false advertising
725
00:31:23,875 --> 00:31:26,167
because it's the falsest of
advertising.
726
00:31:27,292 --> 00:31:29,292
- Once modern science arrived,
727
00:31:29,292 --> 00:31:31,458
looking like death warmed over
728
00:31:31,458 --> 00:31:34,000
was suddenly out of fashion.
729
00:31:37,792 --> 00:31:39,000
- Remember watching old
movies set in the 1800s
730
00:31:39,000 --> 00:31:40,542
like "Gone with the Wind,"
731
00:31:40,542 --> 00:31:42,208
where the women had parasols
732
00:31:42,208 --> 00:31:44,958
and wide skirts and tiny waists?
733
00:31:44,958 --> 00:31:46,750
They looked elegant,
734
00:31:46,750 --> 00:31:51,042
but dressing that
way had a down side.
735
00:31:51,042 --> 00:31:52,125
- [Natalia] For all of
American history,
736
00:31:52,125 --> 00:31:53,667
women have been
trying to transform
737
00:31:53,667 --> 00:31:55,500
their bodies to meet the latest,
738
00:31:55,500 --> 00:31:56,542
most fashionable shape.
739
00:31:56,542 --> 00:31:59,792
Very often that means
getting a slimmer waist.
740
00:31:59,792 --> 00:32:02,333
- [Negin] Today, it's
through GLP-1s.
741
00:32:02,333 --> 00:32:05,875
In the '80s and '90s there
were like diet pills,
742
00:32:05,875 --> 00:32:09,417
but back in the
day it was corsets.
743
00:32:11,375 --> 00:32:13,417
- [Natalia] A corset is a
cone shaped harness
744
00:32:13,417 --> 00:32:15,208
that is wrapped
around your body,
745
00:32:15,208 --> 00:32:17,375
and is laced as
tight as possible
746
00:32:17,375 --> 00:32:19,875
through a process
called tight leasing.
747
00:32:19,875 --> 00:32:23,833
- Not only does it show
off feminine curves,
748
00:32:23,833 --> 00:32:26,333
it shows that you've
got a restraint.
749
00:32:26,333 --> 00:32:28,208
It shows that you're in control.
750
00:32:28,208 --> 00:32:32,083
It shows that you are
disciplined enough
751
00:32:32,083 --> 00:32:36,250
to wear effectively
a torture device.
752
00:32:36,250 --> 00:32:38,333
- By the 1860s, the
industrialization
753
00:32:38,333 --> 00:32:40,875
of steel brings
corsets to the masses.
754
00:32:40,875 --> 00:32:42,667
- [Henry] Steel
corsets can squeeze
755
00:32:42,667 --> 00:32:45,375
the width of an average
woman's waist down
756
00:32:45,375 --> 00:32:48,208
a whopping six to eight inches,
757
00:32:48,208 --> 00:32:50,125
and nearly every woman in Europe
758
00:32:50,125 --> 00:32:52,500
and North America wears one.
759
00:32:52,500 --> 00:32:55,708
- This obsession with a small
waist gets really intense.
760
00:32:55,708 --> 00:32:57,042
Children are wearing them,
761
00:32:57,042 --> 00:32:58,875
even pregnant women
are wearing them.
762
00:32:58,875 --> 00:33:03,917
One French dancer attracts
people with her 14 inch waist.
763
00:33:03,917 --> 00:33:07,042
- For comparison, 14
inches in circumference
764
00:33:07,042 --> 00:33:09,875
is about the size of
a miniature dachshund.
765
00:33:09,875 --> 00:33:14,375
This is a very
hazardous fashion trend.
766
00:33:14,375 --> 00:33:17,833
- Extreme lacing can exert
40 to 50 pounds of pressure.
767
00:33:17,833 --> 00:33:21,125
Your heart and your lungs just
can't expand against that.
768
00:33:21,125 --> 00:33:24,042
- [Negin] Turns out you
can't smush
769
00:33:24,042 --> 00:33:26,042
your organs into
different places
770
00:33:26,042 --> 00:33:29,458
because then your body
starts breaking down.
771
00:33:29,458 --> 00:33:31,500
- [Henry] Beginning
in the 1870s,
772
00:33:31,500 --> 00:33:34,708
doctors notice a string
of mysterious deaths
773
00:33:34,708 --> 00:33:36,375
in young corseted women.
774
00:33:37,917 --> 00:33:40,750
- [Natalia] The pressure is so
intense that it can twist
775
00:33:40,750 --> 00:33:42,042
the ribs until they're folded
776
00:33:42,042 --> 00:33:44,292
over each other like shingles.
777
00:33:44,292 --> 00:33:46,375
- [Rebecca] To inhale, you have
to expand your lungs,
778
00:33:46,375 --> 00:33:49,167
and the corset is preventing
you, literally from breathing.
779
00:33:49,167 --> 00:33:51,208
It was such a common problem
780
00:33:51,208 --> 00:33:55,583
that doctors called the
condition death by corset.
781
00:33:55,583 --> 00:33:57,250
- [Henry] By the turn
of the 20th century,
782
00:33:57,250 --> 00:33:59,542
experts are finally
calling for a ban
783
00:33:59,542 --> 00:34:04,250
and eventually women's fashion
tosses the corset aside.
784
00:34:04,250 --> 00:34:07,667
- By the early 20th century,
the new woman is arriving.
785
00:34:07,667 --> 00:34:11,042
This is a woman who is
riding bicycles in bloomers,
786
00:34:11,042 --> 00:34:13,167
who is advocating for suffrage,
787
00:34:13,167 --> 00:34:15,208
who is a few years
from being a flapper
788
00:34:15,208 --> 00:34:17,625
with rising hem lines
and short skirts,
789
00:34:17,625 --> 00:34:20,292
and she's not about to
be bound up by a corset.
790
00:34:22,500 --> 00:34:25,875
- Believe it or not, corsets
were only half the equation
791
00:34:25,875 --> 00:34:29,708
for achieving that Scarlett
O'Hara look in the 1800s.
792
00:34:29,708 --> 00:34:33,917
Below the waist, there was
even more trouble brewing.
793
00:34:33,917 --> 00:34:35,333
- [Lance] Before the 1800s,
794
00:34:35,333 --> 00:34:37,167
to achieve this fashionable
billowing skirt look
795
00:34:37,167 --> 00:34:40,083
that was so popular, you
had to layer petty coats.
796
00:34:40,083 --> 00:34:41,500
Petty coats are
essentially underskirts
797
00:34:41,500 --> 00:34:44,333
and you had to
have four or five.
798
00:34:44,333 --> 00:34:45,958
- [Kavitha] That achieves
that shape,
799
00:34:45,958 --> 00:34:48,208
but it's obviously really hot
800
00:34:48,208 --> 00:34:49,542
and it adds a lot of weight,
801
00:34:49,542 --> 00:34:52,042
in some cases up to 20
pounds of extra weight.
802
00:34:52,042 --> 00:34:53,125
- [Rutledge] There's this
breakthrough
803
00:34:53,125 --> 00:34:55,625
in the 1800s called crinoline,
804
00:34:55,625 --> 00:34:58,583
and it's like a cage
that will hold up a dress
805
00:34:58,583 --> 00:35:01,125
to give it this big
beautiful sort of flowing
806
00:35:01,125 --> 00:35:04,167
and very opulent and fancy look.
807
00:35:04,167 --> 00:35:06,375
- [Henry] By 1860,
crinoline factories
808
00:35:06,375 --> 00:35:08,958
turn out thousands every day.
809
00:35:08,958 --> 00:35:10,542
Steel crinolines cause skirts
810
00:35:10,542 --> 00:35:14,667
to balloon 50% on average
from four feet across,
811
00:35:14,667 --> 00:35:18,583
12 feet around to six feet
across, 18 feet around.
812
00:35:19,917 --> 00:35:22,500
- [Kavitha] Imagine you have the
steel cage around you
813
00:35:22,500 --> 00:35:25,042
that's the size of a
small car essentially.
814
00:35:25,042 --> 00:35:27,167
They just keep getting
bigger and bigger.
815
00:35:27,167 --> 00:35:29,458
- [Negin] That is the same
shape and size
816
00:35:29,458 --> 00:35:32,708
as the capsule that John
Glenn took into orbit.
817
00:35:32,708 --> 00:35:35,042
- [Lance] It's funny that we
would go to a fashion trend
818
00:35:35,042 --> 00:35:38,083
that makes our fashion
larger than our hallways
819
00:35:38,083 --> 00:35:39,167
and our doorways.
820
00:35:39,167 --> 00:35:41,042
They seem ridiculous.
821
00:35:41,042 --> 00:35:43,292
- [Henry] But beyond
their absurd size,
822
00:35:43,292 --> 00:35:46,333
these skirts pose a
more serious problem.
823
00:35:46,333 --> 00:35:48,792
- There's no electricity
yet, so everywhere you turn,
824
00:35:48,792 --> 00:35:50,417
there's an open flame.
825
00:35:50,417 --> 00:35:52,292
- [Rutledge] If you think about
how big these
826
00:35:52,292 --> 00:35:53,458
dresses really are,
827
00:35:53,458 --> 00:35:55,542
you can't see the
edges of everything,
828
00:35:55,542 --> 00:35:57,542
you don't have mirrors on
where you can see the back.
829
00:35:57,542 --> 00:36:00,167
Suddenly you're just
having a nice conversation
830
00:36:00,167 --> 00:36:02,292
with a boy from the town over
831
00:36:02,292 --> 00:36:04,250
and your whole dress is on fire.
832
00:36:05,292 --> 00:36:06,875
- [Lance] By the middle 19th
century,
833
00:36:06,875 --> 00:36:11,875
3,000 people die in England
alone from crinoline fires.
834
00:36:13,167 --> 00:36:15,042
Henry Wadsworth Longfellow,
the famous poet,
835
00:36:15,042 --> 00:36:17,250
crinoline fire kills his wife.
836
00:36:17,250 --> 00:36:19,958
Two sisters of the
writer Oscar Wilde die
837
00:36:19,958 --> 00:36:21,542
in crinoline fires.
838
00:36:21,542 --> 00:36:23,375
- [Rutledge] You'd think after
the first one or two,
839
00:36:23,375 --> 00:36:24,708
people would be
like, "I don't know.
840
00:36:24,708 --> 00:36:26,042
These things catch
fire pretty easily."
841
00:36:26,042 --> 00:36:27,708
No, no.
842
00:36:27,708 --> 00:36:32,167
3,000, and they still use
this dangerous fire hazard.
843
00:36:33,250 --> 00:36:34,292
- [Henry] It's only
changing lifestyles
844
00:36:34,292 --> 00:36:36,167
that eventually brings an end
845
00:36:36,167 --> 00:36:38,708
to gargantuan crinoline skirts.
846
00:36:38,708 --> 00:36:41,042
- [Rutledge] Crinoline is
eventually replaced
847
00:36:41,042 --> 00:36:42,292
by the bustle,
848
00:36:42,292 --> 00:36:43,750
which is really just
kind of giving more
849
00:36:43,750 --> 00:36:46,667
of a shape to the rear.
850
00:36:46,667 --> 00:36:48,875
- [Kavitha] Now, women can still
make a big statement
851
00:36:48,875 --> 00:36:51,542
and they don't have to burn
the room down to do it.
852
00:36:54,833 --> 00:36:58,542
- In the '40s, some women
ditch the skirt entirely
853
00:36:58,542 --> 00:37:02,458
joining the war effort with
a radical new look, pants.
854
00:37:06,375 --> 00:37:08,708
- Do you remember when
nobody talked about sunscreen
855
00:37:08,708 --> 00:37:10,125
and people would do
just about anything
856
00:37:10,125 --> 00:37:12,917
for a deep, golden tan?
857
00:37:12,917 --> 00:37:16,917
And if the sun couldn't do it
fast enough the normal way,
858
00:37:16,917 --> 00:37:21,458
well, somebody was bound to
come up with an abnormal way.
859
00:37:22,667 --> 00:37:24,500
- [Natalia] Post World War II
America is a time
860
00:37:24,500 --> 00:37:26,000
of expanded prosperity,
861
00:37:26,000 --> 00:37:28,542
especially in the growing
middle and upper classes.
862
00:37:28,542 --> 00:37:29,958
You get new status symbols
863
00:37:30,042 --> 00:37:33,500
like the ability to enjoy
leisure time, vacation,
864
00:37:33,500 --> 00:37:35,417
and so a tan becomes a symbol
865
00:37:35,417 --> 00:37:38,333
that you can afford to
enjoy life's spoils.
866
00:37:38,333 --> 00:37:39,542
- [Negin] So, people like
John F. Kennedy
867
00:37:39,542 --> 00:37:42,708
are out there like
symbols of youthfulness
868
00:37:42,708 --> 00:37:45,000
and he's like sailing
in the open waters
869
00:37:45,000 --> 00:37:49,583
with this beautiful tan, and
people wanna look like that.
870
00:37:49,583 --> 00:37:51,667
- [Henry] But most people
can't afford to jet off
871
00:37:51,667 --> 00:37:54,833
to the tropics for
a quick tan tuneup.
872
00:37:54,833 --> 00:37:58,750
And German engineer Friedrich
Wolf sees an opportunity.
873
00:37:58,750 --> 00:38:00,917
- [Natalia] Friedrich Wolf
becomes the father
874
00:38:00,917 --> 00:38:02,500
of the fake bake.
875
00:38:02,625 --> 00:38:05,458
He realizes that UV lights,
which had been used in medicine
876
00:38:05,458 --> 00:38:09,125
for therapeutic reasons can
also be used to tan the skin.
877
00:38:09,125 --> 00:38:10,708
And so, Wolf invents something
878
00:38:10,708 --> 00:38:13,708
that makes tanning available
year round and inside.
879
00:38:13,708 --> 00:38:15,042
[sunbeds humming]
880
00:38:15,042 --> 00:38:15,917
The sunbed.
881
00:38:17,375 --> 00:38:21,833
This new innovation pops
up in malls, gyms, salons.
882
00:38:21,833 --> 00:38:23,458
They're everywhere.
883
00:38:23,458 --> 00:38:26,000
- [Jason] The big flex becomes
the off season power tan.
884
00:38:26,000 --> 00:38:29,250
If you can walk through the
office or go to your PTA meeting
885
00:38:29,250 --> 00:38:32,167
and you're sporting this power
tan in the middle of winter,
886
00:38:32,167 --> 00:38:33,958
that's the status symbol.
887
00:38:33,958 --> 00:38:36,333
- [Negin] It works 20 minutes
at the local strip mall
888
00:38:36,333 --> 00:38:37,458
and you come out looking
889
00:38:37,458 --> 00:38:39,542
like you were at
the French Riviera.
890
00:38:39,542 --> 00:38:42,250
- [Henry] In the '80s,
indoor tanning becomes
891
00:38:42,250 --> 00:38:44,583
the fastest growing
business in America,
892
00:38:44,583 --> 00:38:48,208
soaring 300% in five years,
893
00:38:48,208 --> 00:38:52,875
but doctors are less sunny on
the future of tanning beds.
894
00:38:52,875 --> 00:38:56,542
- Almost immediately studies
come out linking UV radiation
895
00:38:56,542 --> 00:38:59,458
to wrinkles burns melanoma.
896
00:38:59,458 --> 00:39:02,750
- People now realize that
the sun was dangerous
897
00:39:02,750 --> 00:39:04,458
and now the thing is
they thought was safer,
898
00:39:04,458 --> 00:39:06,417
the tanning bed
is also dangerous,
899
00:39:06,417 --> 00:39:07,917
but they still want their tan.
900
00:39:09,208 --> 00:39:11,250
- [Henry] Tanning
beds aren't as hot,
901
00:39:11,250 --> 00:39:13,333
but no doctor could predict
902
00:39:13,333 --> 00:39:15,042
what they would
come up with next.
903
00:39:15,042 --> 00:39:17,500
- [Jason] Advertisements
start to roll out,
904
00:39:17,500 --> 00:39:21,125
promising you a rich dark tan,
905
00:39:21,125 --> 00:39:23,292
one that requires
no time in the sun
906
00:39:23,292 --> 00:39:24,500
and you're gonna look good.
907
00:39:24,500 --> 00:39:26,583
You're gonna have a
tan all year round.
908
00:39:26,583 --> 00:39:29,250
It's a tan in a pill.
909
00:39:29,250 --> 00:39:32,000
- [Henry] Tanning pills seem
like the perfect solution
910
00:39:32,000 --> 00:39:33,208
for getting bronzed,
911
00:39:33,208 --> 00:39:34,917
without burning off your skin.
912
00:39:34,917 --> 00:39:37,667
By the mid 1980s,
they are selling out
913
00:39:37,667 --> 00:39:39,958
at health stores across America.
914
00:39:40,833 --> 00:39:42,458
- [Lance] When tanning
pills come out,
915
00:39:42,458 --> 00:39:44,792
they are not regulated as if
they are a pharmaceutical,
916
00:39:44,792 --> 00:39:46,542
so everybody assumes
that these are safe.
917
00:39:46,542 --> 00:39:48,417
- [Natalia] However,
there's an unexpected
918
00:39:48,417 --> 00:39:49,875
effect of these pills.
919
00:39:49,875 --> 00:39:52,375
The result is not quite
what people are looking for.
920
00:39:52,375 --> 00:39:55,125
Instead of that
French Riviera bronze,
921
00:39:55,125 --> 00:39:59,417
it's more like
Halloween pumpkin.
922
00:39:59,417 --> 00:40:01,500
- It turns out that the
pills aren't some kind
923
00:40:01,500 --> 00:40:04,708
of synthetic super chemical
that people created.
924
00:40:04,708 --> 00:40:07,208
It's a naturally
occurring chemical,
925
00:40:07,208 --> 00:40:09,333
which is related
to betacarotene,
926
00:40:09,333 --> 00:40:11,500
the chemical in
carrots, for example.
927
00:40:12,750 --> 00:40:15,458
- [Brian] It's the same stuff
that will make a shrimp
928
00:40:15,458 --> 00:40:16,875
and a flamingo pink.
929
00:40:16,875 --> 00:40:19,542
Now, when you think
of a healthy tan,
930
00:40:19,542 --> 00:40:23,667
does your mind ever go to
flamingos, shrimp, or carrots?
931
00:40:23,667 --> 00:40:25,042
No way.
932
00:40:25,042 --> 00:40:27,167
- [Lance] Each of these
pills is gonna contain
933
00:40:27,167 --> 00:40:28,375
about 30 milligrams
934
00:40:28,375 --> 00:40:29,708
and you're taking
four of those a day.
935
00:40:29,833 --> 00:40:31,583
It's like you're eating
a huge amount of carrots,
936
00:40:31,583 --> 00:40:35,458
but you'd have to eat 10
to 15 pounds of carrots
937
00:40:35,458 --> 00:40:37,875
to do the equivalent
of these little pills.
938
00:40:37,875 --> 00:40:40,833
Of course people
are turning orange.
939
00:40:40,833 --> 00:40:42,458
- [Henry] But your
embarrassing color
940
00:40:42,458 --> 00:40:44,875
is the least of your problems.
941
00:40:44,875 --> 00:40:47,125
- [Lance] When you have so much
of something in your system
942
00:40:47,125 --> 00:40:50,042
that your system's not
used to, it goes somewhere.
943
00:40:50,042 --> 00:40:52,958
One of the places it tends
to go is into your eyeballs.
944
00:40:52,958 --> 00:40:56,042
It crystallizes
inside your retinas.
945
00:40:56,042 --> 00:40:59,875
So people see blurred
vision and sparkling.
946
00:40:59,875 --> 00:41:01,875
- The most serious
problem with the pigment
947
00:41:01,875 --> 00:41:03,792
is that it stops the
growth of bone marrow,
948
00:41:03,792 --> 00:41:05,958
which produces red
and white blood cells.
949
00:41:07,375 --> 00:41:10,708
In one case, this doctor sees
this really sick 20-year-old
950
00:41:10,708 --> 00:41:12,375
who's been taking these pills
951
00:41:12,375 --> 00:41:14,625
and she's got
bruises all over her.
952
00:41:14,625 --> 00:41:17,333
Her skin is this kind
of sickly orange.
953
00:41:17,333 --> 00:41:19,958
- [Lancee] And unfortunately,
she dies a few weeks later.
954
00:41:20,750 --> 00:41:23,042
Finally, the FDA does step in.
955
00:41:23,042 --> 00:41:27,125
It bans the sale of these
pills and the fad goes away.
956
00:41:27,125 --> 00:41:28,833
- The sun is free,
957
00:41:28,833 --> 00:41:32,500
but you could just go
outside for 15 minutes
958
00:41:32,500 --> 00:41:34,500
and the sun will do
what it's been doing
959
00:41:34,500 --> 00:41:35,833
since the beginning of earth,
960
00:41:35,833 --> 00:41:38,042
which is make you look
good and healthy and tan.
961
00:41:38,042 --> 00:41:41,000
These people were like, "Nah,
modern chemicals will get it."
962
00:41:43,167 --> 00:41:45,917
- Remembering the ways we
tried to look our best,
963
00:41:45,917 --> 00:41:48,500
whether it was
plastic hair implants
964
00:41:48,500 --> 00:41:50,417
or collars that choked us
965
00:41:50,417 --> 00:41:52,875
or even exploding teeth,
966
00:41:52,875 --> 00:41:56,542
the shortcuts we took weren't
always easy on the eyes,
967
00:41:56,542 --> 00:41:58,083
but despite the perils,
968
00:41:58,083 --> 00:42:00,583
that's what made our
hazardous history
969
00:42:00,583 --> 00:42:02,292
a sight to behold.
970
00:42:02,292 --> 00:42:05,167
[dramatic music fades]
77629
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