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(film rolling) (subdue music)
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[Jason] Loss, terror, sorrow.
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In the wake of World
War II, Japan was broken.
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The atomic bombs were dropped
on Hiroshima and Nagasaki,
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signifying a conclusion
to the conflict.
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[Narrator] Wooden structures
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were completely collapsed by the blast.
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This was Hiroshima Castle.
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Its framework was demolished
by the force of the blast,
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00:00:28,117 --> 00:00:31,266
but fires of secondary
origin did not occur.
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That bomb has more power
than 20,000 tons of TNT.
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It is an atomic bomb.
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It is a harnessing of the
basic power of the universe.
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(film rolling)
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[Jason] There were two options.
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The first was to give up,
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to fall behind.
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The second
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was to rebuild.
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(piano music)
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(robust music)
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(birds chirping)
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(robust music)
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(robust music continues)
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(robust music continues)
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(lively music)
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The Sony Walkman was a huge hit,
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selling over 400 million units worldwide
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and solidifying Sony
as a new cultural icon.
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Masaru Ibuka simply wanted to be able
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to privately listen to
music on long flights.
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However, nobody expected how successful
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or timeless the product would become.
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(transition music)
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Many people started to use
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this Walkman recording, - Mm-hmm.
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which is even for the conference.
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- Yes, that's right.
- Yeah.
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[Acquaintance] Yes,
it's ideal. (Faintly speaks)
40
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We started from very, very small company,
41
00:03:04,747 --> 00:03:08,496
and we found unless we produce,
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we make different product, unique product
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without technology,
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we thought we cannot
compete existing giant.
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That's why we have been trying to be unique
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and different from others.
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Because in this country,
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there are many, many unique creative idea,
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but unfortunately,
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it do not become a real
good industry or business.
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PlayStation, a part of Sony,
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and before they started making
video games and consoles,
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they were actually much more famous
54
00:03:40,927 --> 00:03:42,451
for other pieces of tech,
55
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most notably the Walkman
and then the CD Walkman,
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which were universally
taken up around the world
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as a way to play a music on the move.
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This was a phenomenally
successful product.
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Everyone had one. I had one.
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(energetic music)
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[Jason] During this time,
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arcades and video games were on the rise,
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with companies such as Nintendo and Atari
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leading the race in the gaming market.
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Though it could be profitable,
66
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the gaming market was
also highly oversaturated,
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00:04:30,367 --> 00:04:33,516
and Sony chose to
avoid the race altogether,
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focusing on their hardware.
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Amidst the 1980s recession,
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Sony would proceed to develop the CDP-101,
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the world's first compact CD player.
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The release spurred their competitors
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to realize their own
CD players a year later,
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but Sony was already
focused on their next projects.
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From the '60s,
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Sony ensured the
standardization of their designs.
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They formed the design office
where developers and chairman
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would meet to plan new innovations.
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This process continues to the present day
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in this very location, now
named the Creative Center.
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With competition rising, Sony
finally decided to branch out.
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Ken Kutaragi worked for
Sony. He was a brilliant engineer.
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He was also a maverick and a hothead.
84
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He had a reputation for
ratting out his superiors.
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The PlayStation was really his idea.
86
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He had the idea back in 1984,
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after seeing this computer
graphics workstation.
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It cost tens, maybe hundreds
of thousands of dollars.
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00:05:39,247 --> 00:05:41,976
It had really advanced 3D graphics,
90
00:05:41,977 --> 00:05:45,606
and he thought one day, that
technology will be cheap enough
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00:05:45,607 --> 00:05:48,696
to do a home games
console with 3D graphics.
92
00:05:48,697 --> 00:05:50,670
And basically, he made it happen.
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[Jason] Ken Kutaragi
would be a figurehead
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00:05:53,137 --> 00:05:55,296
of the gaming developmental branch.
95
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From a young age, he was
considered a tinkerer of sorts,
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00:05:58,927 --> 00:06:01,506
destined from childhood
to have a deep interest
97
00:06:01,507 --> 00:06:04,497
in the anatomy of technology and mechanics.
98
00:06:04,498 --> 00:06:07,686
Delving into the world
of gaming technology,
99
00:06:07,687 --> 00:06:11,796
Ken would propose Sony's
first collaborator be Nintendo,
100
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but not everything went according to plan.
101
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So, in the 1980s around about,
102
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Sony was mainly an audiovisual company.
103
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It hadn't really delved all
that much into video games.
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00:06:23,827 --> 00:06:25,806
The sound chip was
one of the things that made
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the Super Nintendo Entertainment
System so successful.
106
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The sound was incredible
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for a video game console at that time.
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And so, Nintendo were really keen
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to carry on with that success.
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They wanted Sony to
develop a CD-ROM peripheral
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for the Super Nintendo
Entertainment System.
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They wanted Ken Kutaragi to do it.
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So, he befriends Nintendo.
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He creates a chip
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to do the sound for the
Super Nintendo console.
116
00:06:50,797 --> 00:06:52,356
And then, he strikes a deal
117
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with Nintendo to create the PlayStation.
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00:06:55,177 --> 00:06:58,056
And this is not the PlayStation we know.
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This PlayStation was going to be a hybrid
120
00:07:01,057 --> 00:07:02,406
of the Super Nintendo.
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00:07:02,407 --> 00:07:03,936
You could plug in the cartridges,
122
00:07:03,937 --> 00:07:08,706
but it would also run CD-ROM
games created by Sony.
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So, in 1991, Sony very proudly announced
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00:07:12,247 --> 00:07:13,806
that they were working with Nintendo
125
00:07:13,807 --> 00:07:15,908
to develop this CD-ROM peripheral.
126
00:07:15,909 --> 00:07:18,336
But Nintendo was worried that Sony
127
00:07:18,337 --> 00:07:21,096
were gonna take over
their video game console.
128
00:07:21,097 --> 00:07:24,367
And so, Nintendo very
publicly betrayed them.
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00:07:24,368 --> 00:07:27,368
(crowd chattering)
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00:07:31,320 --> 00:07:33,306
They announced that they
were partnering with Phillips,
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00:07:33,307 --> 00:07:37,026
one of Sony's main rivals,
to deliver this peripheral.
132
00:07:37,027 --> 00:07:39,576
And this was just a
knife in the back to Sony.
133
00:07:39,577 --> 00:07:41,136
Sony had no idea this was coming,
134
00:07:41,137 --> 00:07:43,806
because Nintendo hadn't been
returning their calls all week.
135
00:07:43,807 --> 00:07:45,371
Sony had already announced
136
00:07:45,372 --> 00:07:47,076
that they were partnering with Nintendo,
137
00:07:47,077 --> 00:07:49,236
so that made them look quite foolish.
138
00:07:49,237 --> 00:07:52,056
Sony was really upset at this betrayal.
139
00:07:52,057 --> 00:07:54,475
Nintendo's problem
with Sony was that Sony
140
00:07:54,476 --> 00:07:59,559
was starting to expand into
movies and to TV and to music.
141
00:08:00,058 --> 00:08:03,906
So, Nintendo was starting
to worry that Sony's ambitions
142
00:08:03,907 --> 00:08:07,536
weren't just about supplying
hardware to Nintendo.
143
00:08:07,537 --> 00:08:10,266
It was actually planning to
launch its own games console.
144
00:08:10,267 --> 00:08:12,876
Now, at the time, Sony wasn't planning to,
145
00:08:12,877 --> 00:08:15,576
but Ken Kutaragi wanted it to.
146
00:08:15,577 --> 00:08:18,036
So, it was Ken Kutaragi's plan.
147
00:08:18,037 --> 00:08:20,200
It wasn't Sony's plan at the time.
148
00:08:20,201 --> 00:08:24,666
Sony saw a Nintendo as
this toy company, really.
149
00:08:24,667 --> 00:08:27,816
So, the idea that this small toy company
150
00:08:27,817 --> 00:08:31,056
would betray it so publicly
151
00:08:31,057 --> 00:08:33,786
and team up with a foreign rival,
152
00:08:33,787 --> 00:08:36,608
Phillips, really angered Sony.
153
00:08:36,609 --> 00:08:38,256
It's not how business (heart beating)
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00:08:38,257 --> 00:08:39,366
is done in Japan.
155
00:08:39,367 --> 00:08:41,706
And that helped Ken to persuade them
156
00:08:41,707 --> 00:08:44,136
to develop their own video game console
157
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as a kind of revenge on Nintendo.
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00:08:45,897 --> 00:08:46,729
(tense music)
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00:08:46,730 --> 00:08:49,296
[Jason] Nintendo's
betrayal was a shock to Ken
160
00:08:49,297 --> 00:08:51,186
and the heads at PlayStation.
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00:08:51,187 --> 00:08:55,656
Nintendo opting for a different
manufacturer enraged Sony.
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00:08:55,657 --> 00:08:59,480
And in 1994, the Sony
PlayStation was released.
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00:08:59,481 --> 00:09:01,397
♪ Woo ♪
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00:09:02,430 --> 00:09:04,206
From the start, the PlayStation
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00:09:04,207 --> 00:09:06,516
would be seen as a powerhouse,
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00:09:06,517 --> 00:09:10,476
selling over 102 million units worldwide,
167
00:09:10,477 --> 00:09:13,146
massively outselling the Super Nintendo,
168
00:09:13,147 --> 00:09:16,326
and putting Sony into
running for the highest-grossing
169
00:09:16,327 --> 00:09:19,239
manufacturer from a single release.
170
00:09:19,240 --> 00:09:22,542
Sony PlayStation first came out in 1994.
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00:09:22,543 --> 00:09:26,209
(music drowns out Tristan)
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00:09:52,882 --> 00:09:53,946
(transition music)
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00:09:53,947 --> 00:09:55,713
You are approaching Saturn.
174
00:09:57,480 --> 00:09:59,193
You're only seconds away.
175
00:10:00,690 --> 00:10:02,800
I have arranged for you to meet my
176
00:10:04,680 --> 00:10:05,676
companion.
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00:10:05,677 --> 00:10:07,056
In May, 1995,
178
00:10:07,057 --> 00:10:10,386
at the first Electronic
Entertainment Expo, E3,
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00:10:10,387 --> 00:10:14,387
there was a huge amount of
buzz around the Sony PlayStation.
180
00:10:14,388 --> 00:10:16,236
The Sony PlayStation was due
181
00:10:16,237 --> 00:10:18,936
to be released in the North
American market that year.
182
00:10:18,937 --> 00:10:22,915
Sega had its big kind
of press conference,
183
00:10:22,916 --> 00:10:25,746
and it decides it's gonna trip up Sony
184
00:10:25,747 --> 00:10:30,366
by announcing the Saturn is gonna cost $399
185
00:10:30,367 --> 00:10:34,716
and is launching today
in selected retailers.
186
00:10:34,717 --> 00:10:36,996
Now, this seemed like a great move.
187
00:10:36,997 --> 00:10:39,786
That time, Sega thought,
right, we've really got Sony now.
188
00:10:39,787 --> 00:10:42,096
Everyone was blown away by this,
189
00:10:42,097 --> 00:10:45,006
but it was a gambit
that massively backfired.
190
00:10:45,007 --> 00:10:47,016
Sony's head of development, Steve Race,
191
00:10:47,017 --> 00:10:50,466
came on stage in response to
the announcement from Sega
192
00:10:50,467 --> 00:10:52,753
and just said three words,
193
00:10:52,754 --> 00:10:55,423
"299", mic drop.
194
00:10:55,424 --> 00:10:58,266
$100 cheaper than the Sega's Saturn.
195
00:10:58,267 --> 00:11:00,675
I'm going to ask Sony
Computer Entertainment
196
00:11:00,676 --> 00:11:02,173
president of America,
197
00:11:02,174 --> 00:11:03,006
Steve Race, (attendee coughs)
198
00:11:03,007 --> 00:11:07,299
to join me for a brief presentation.
199
00:11:07,300 --> 00:11:10,466
(attendees clapping)
200
00:11:18,712 --> 00:11:19,847
299.
201
00:11:19,848 --> 00:11:24,098
(attendees cheering and clapping)
202
00:11:27,697 --> 00:11:29,196
That, and along with the fact
203
00:11:29,197 --> 00:11:31,026
that Sega had supply problems,
204
00:11:31,027 --> 00:11:33,366
because they'd released
their console early,
205
00:11:33,367 --> 00:11:36,066
helped to doom the Sega Saturn
206
00:11:36,067 --> 00:11:38,556
to a mediocre commercial performance,
207
00:11:38,557 --> 00:11:41,226
and basically ended Sega's ascendancy.
208
00:11:41,227 --> 00:11:43,893
(upbeat music)
209
00:11:48,450 --> 00:11:49,896
The first PlayStation console,
210
00:11:49,897 --> 00:11:52,656
the PlayStation 1 came into a market
211
00:11:52,657 --> 00:11:55,416
that was starting to really
boom in home gaming.
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00:11:55,417 --> 00:11:56,249
At the time,
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00:11:56,250 --> 00:11:58,806
the Nintendo consoles
were really leading the way.
214
00:11:58,807 --> 00:12:02,223
There was the NES and the
SNES that had been brought out,
215
00:12:02,224 --> 00:12:06,636
and also Sega's offerings,
the Master System, and so on.
216
00:12:06,637 --> 00:12:09,246
PlayStation was a very different console
217
00:12:09,247 --> 00:12:11,856
from everything that Nintendo had produced.
218
00:12:11,857 --> 00:12:15,246
Nintendo was, very, very family-friendly,
219
00:12:15,247 --> 00:12:16,476
very bright, very colorful,
220
00:12:16,477 --> 00:12:19,446
very sprite-oriented graphics.
221
00:12:19,447 --> 00:12:21,816
PlayStation, from the very beginning,
222
00:12:21,817 --> 00:12:24,897
was prioritizing 3D polygon graphics.
223
00:12:24,898 --> 00:12:27,576
So, it was more photorealistic at the time.
224
00:12:27,577 --> 00:12:28,926
It was more 3D.
225
00:12:28,927 --> 00:12:31,566
And it was deliberately going after,
226
00:12:31,567 --> 00:12:34,386
very aggressively, a youth-focused market.
227
00:12:34,387 --> 00:12:36,216
So, young adults, teenagers.
228
00:12:36,217 --> 00:12:38,046
PlayStation really wanted
229
00:12:38,047 --> 00:12:40,853
to corner the market for cool gaming.
230
00:12:40,854 --> 00:12:43,206
Their idea was that as opposed
231
00:12:43,207 --> 00:12:46,836
to Nintendo's more
family-focused games market,
232
00:12:46,837 --> 00:12:49,130
they really wanted to get the teenagers,
233
00:12:49,131 --> 00:12:50,406
and also the kids
234
00:12:50,407 --> 00:12:52,686
who thought they were
a little bit cool as well.
235
00:12:52,687 --> 00:12:54,366
PlayStation's advertising
236
00:12:54,367 --> 00:12:57,906
was very different to your
typical video game ads.
237
00:12:57,907 --> 00:13:00,186
So, it's very first ad in Japan
238
00:13:00,187 --> 00:13:02,676
was this crying-looking office
239
00:13:02,677 --> 00:13:04,386
with all these people at their desk,
240
00:13:04,387 --> 00:13:09,159
banging the desk, demanding
they have a PlayStation.
241
00:13:09,160 --> 00:13:12,956
In US, they have things
like "Crash Bandicoot".
242
00:13:12,957 --> 00:13:16,066
An actor dressed as "Crash Bandicoot",
243
00:13:16,067 --> 00:13:19,819
going to Nintendo's offices
in Seattle with megaphone
244
00:13:19,820 --> 00:13:22,176
and calling a Mario to come out
245
00:13:22,177 --> 00:13:24,966
and let's have a fight in your parking lot.
246
00:13:24,967 --> 00:13:28,595
And over in the UK, they
were associating PlayStation
247
00:13:28,596 --> 00:13:33,156
with night clubbing and the
rave drug scene at the time.
248
00:13:33,157 --> 00:13:36,546
So, it was very edgy marketing campaigns
249
00:13:36,547 --> 00:13:37,680
that were very adult
250
00:13:38,847 --> 00:13:42,681
and not this kitty toy vibe that
251
00:13:42,682 --> 00:13:44,226
(transition music)
(music drowns out Tristan)
252
00:13:44,227 --> 00:13:47,316
Let me tell you what bugs
me about human endeavor.
253
00:13:47,317 --> 00:13:49,416
I've never been the human in question.
254
00:13:49,417 --> 00:13:50,549
Have you?
255
00:13:50,550 --> 00:13:52,299
Mankind went to the moon.
256
00:13:52,300 --> 00:13:56,076
I don't even know where Grimsby is.
257
00:13:56,077 --> 00:14:01,160
Forget progress by proxy.
Land on your own moon.
258
00:14:01,710 --> 00:14:03,673
It's no longer about what they can achieve
259
00:14:03,674 --> 00:14:05,556
out there on your behalf,
260
00:14:05,557 --> 00:14:07,955
but what we can experience
261
00:14:07,956 --> 00:14:11,599
up here in our own time.
262
00:14:11,600 --> 00:14:13,850
It's called mental wealth.
263
00:14:14,787 --> 00:14:17,346
And then, also, whereas Nintendo
264
00:14:17,347 --> 00:14:18,816
is very first party-focused.
265
00:14:18,817 --> 00:14:21,118
So, Nintendo makes Nintendo's games.
266
00:14:21,119 --> 00:14:23,016
PlayStation came right out the gate.
267
00:14:23,017 --> 00:14:26,466
They wanted to snuffle
up all third party developers
268
00:14:26,467 --> 00:14:27,696
as many as possible,
269
00:14:27,697 --> 00:14:30,546
and make their platform
as easy to develop for,
270
00:14:30,547 --> 00:14:32,256
for all of those companies as possible.
271
00:14:32,257 --> 00:14:35,436
So, that just meant that
there was just a huge,
272
00:14:35,437 --> 00:14:36,966
broad gamut of games
273
00:14:36,967 --> 00:14:39,306
that were being released on PlayStation.
274
00:14:39,307 --> 00:14:43,859
And prior to PlayStation launching,
275
00:14:43,860 --> 00:14:45,726
it was a one company industry.
276
00:14:45,727 --> 00:14:48,396
And who doesn't love a bit of competition?
277
00:14:48,397 --> 00:14:51,726
The more companies there
are, the better it is for gamers.
278
00:14:51,727 --> 00:14:53,526
PlayStation really prided itself
279
00:14:53,527 --> 00:14:55,561
on being technically forward.
280
00:14:55,562 --> 00:14:59,346
The graphics were something
completely sets apart
281
00:14:59,347 --> 00:15:01,236
from the Nintendo consoles at the time.
282
00:15:01,237 --> 00:15:03,730
It looked new and it looked exciting.
283
00:15:03,731 --> 00:15:06,336
When you look back on
it, it looked quite blocky.
284
00:15:06,337 --> 00:15:07,169
But at the time,
285
00:15:07,170 --> 00:15:09,845
we'd not seen anything like
that in the home console world.
286
00:15:09,846 --> 00:15:13,446
They had a famous demo,
which was the T-Rex demo,
287
00:15:13,447 --> 00:15:17,196
which involved a T-Rex
basically roaring at the camera.
288
00:15:17,197 --> 00:15:19,386
And that was a technical display
289
00:15:19,387 --> 00:15:21,546
of what you could do on that console.
290
00:15:21,547 --> 00:15:23,497
And that was really exciting at the time.
291
00:15:23,498 --> 00:15:26,256
The Sony PlayStation
was high performance,
292
00:15:26,257 --> 00:15:28,416
low cost, simple to use,
293
00:15:28,417 --> 00:15:30,486
and they used really clever advertising
294
00:15:30,487 --> 00:15:32,272
to get people to buy into it.
295
00:15:32,273 --> 00:15:34,939
(upbeat music)
296
00:15:47,160 --> 00:15:49,176
So, it suddenly seemed
297
00:15:49,177 --> 00:15:51,752
like games have arrived for adults,
298
00:15:51,753 --> 00:15:56,232
and that was what Sony and
PlayStation thought to make.
299
00:15:56,233 --> 00:15:58,986
Nintendo had these very tight, restrictive,
300
00:15:58,987 --> 00:16:02,796
family-friendly policies about
what games could be linked.
301
00:16:02,797 --> 00:16:04,776
Sony didn't care that much.
302
00:16:04,777 --> 00:16:06,786
So, you've got things like "Resident Evil"
303
00:16:06,787 --> 00:16:08,849
and other horror games.
304
00:16:08,850 --> 00:16:11,496
The Nintendo would run a marathon.
305
00:16:11,497 --> 00:16:13,777
So, it really changed the landscape
306
00:16:13,778 --> 00:16:17,586
and what people thought
could count as a video game.
307
00:16:17,587 --> 00:16:19,266
It became acceptable
308
00:16:19,267 --> 00:16:22,914
to being your early 20s
playing video games.
309
00:16:22,915 --> 00:16:24,736
Whereas before then,
310
00:16:24,737 --> 00:16:27,829
it's something we should
grow out of by that point.
311
00:16:27,830 --> 00:16:30,756
Fiction is quite difficult
sometimes in video games,
312
00:16:30,757 --> 00:16:32,346
because, all right, say
you're playing a game
313
00:16:32,347 --> 00:16:34,746
in which you fly internet
spaceships around a galaxy.
314
00:16:34,747 --> 00:16:36,486
Spaceships aren't real.
The galaxy isn't real.
315
00:16:36,487 --> 00:16:37,566
The people you're playing with though
316
00:16:37,567 --> 00:16:38,766
and the friendships that you make there,
317
00:16:38,767 --> 00:16:40,236
those are as real as anything.
318
00:16:40,237 --> 00:16:41,646
And one of the most exciting things
319
00:16:41,647 --> 00:16:43,746
about how the new consoles use the internet
320
00:16:43,747 --> 00:16:46,056
is the possibility for
all of that to expand
321
00:16:46,057 --> 00:16:47,976
and to have these huge
worlds in your living room.
322
00:16:47,977 --> 00:16:49,326
When the PlayStation came out,
323
00:16:49,327 --> 00:16:51,126
one of the things that really set it apart
324
00:16:51,127 --> 00:16:53,376
is it had some amazing titles
325
00:16:53,377 --> 00:16:55,303
from really early on in its launch.
326
00:16:55,304 --> 00:16:57,996
I remember personally as a kid,
327
00:16:57,997 --> 00:16:59,729
I loved to play "Crash Bandicoot".
328
00:16:59,730 --> 00:17:03,156
That was a huge thing
for me. I loved that game.
329
00:17:03,157 --> 00:17:04,206
And then, leading on from that,
330
00:17:04,207 --> 00:17:05,676
we also had "Crash Team Racing",
331
00:17:05,677 --> 00:17:06,816
which was a racing game
332
00:17:06,817 --> 00:17:09,081
based with the "Crash
Bandicoot" characters.
333
00:17:09,082 --> 00:17:11,556
But I also loved to play "Tomb Raider",
334
00:17:11,557 --> 00:17:12,966
even though I wasn't very good at it.
335
00:17:12,967 --> 00:17:17,046
And that has been one of the
most iconic PlayStation titles,
336
00:17:17,047 --> 00:17:18,426
and I think was actually
337
00:17:18,427 --> 00:17:21,216
a bit of a console
seller for a lot of people.
338
00:17:21,217 --> 00:17:23,443
As well as that, there
were the racing games.
339
00:17:23,444 --> 00:17:25,338
"Gran Turismo" was a huge deal,
340
00:17:25,339 --> 00:17:28,506
and that was only
available on the PlayStation.
341
00:17:28,507 --> 00:17:29,466
And people loved that,
342
00:17:29,467 --> 00:17:31,610
because it took a more realistic,
343
00:17:31,611 --> 00:17:33,960
modern approach to racing games.
344
00:17:33,961 --> 00:17:36,726
To be perfectly honest,
I'm no good at racing games,
345
00:17:36,727 --> 00:17:39,674
so I was never the best
person playing them,
346
00:17:39,675 --> 00:17:41,706
but they were super popular,
347
00:17:41,707 --> 00:17:43,416
and my friends really loved them.
348
00:17:43,417 --> 00:17:47,766
I would say like Mario
was gaming's first mascot.
349
00:17:47,767 --> 00:17:50,292
Lara Croft was gaming's first icon.
350
00:17:50,293 --> 00:17:52,356
The fact that a video game character
351
00:17:52,357 --> 00:17:54,216
was gracing the cover of magazines,
352
00:17:54,217 --> 00:17:56,736
was selling energy drinks,
353
00:17:56,737 --> 00:18:00,216
was being lusted after by a lot of people.
354
00:18:00,217 --> 00:18:01,776
It was just breaking new ground,
355
00:18:01,777 --> 00:18:04,686
and it just meant that games
356
00:18:04,687 --> 00:18:06,726
were entering a new level of cool.
357
00:18:06,727 --> 00:18:09,089
PlayStation was the '90s.
358
00:18:09,090 --> 00:18:11,756
(bright music)
359
00:18:18,240 --> 00:18:22,506
So, "Final Fantasy VII" was
a huge deal when it launched.
360
00:18:22,507 --> 00:18:25,776
It popularized the role playing game
361
00:18:25,777 --> 00:18:27,606
in the West, hands down.
362
00:18:27,607 --> 00:18:29,166
It was the first "Final Fantasy"
363
00:18:29,167 --> 00:18:31,716
to launch on a PlayStation console.
364
00:18:31,717 --> 00:18:33,726
Prior to that, they were all on Nintendo.
365
00:18:33,727 --> 00:18:35,256
It really made the PlayStation
366
00:18:35,257 --> 00:18:36,996
saying it utilized all the technology
367
00:18:36,997 --> 00:18:38,466
that the PlayStation had to offer.
368
00:18:38,467 --> 00:18:40,773
There were those 3D polygon graphics,
369
00:18:41,820 --> 00:18:45,396
making gorgeous cinematic cut scenes.
370
00:18:45,397 --> 00:18:47,646
FMVs, I think they were called at the time,
371
00:18:47,647 --> 00:18:49,176
full-motion videos.
372
00:18:49,177 --> 00:18:52,056
I think the reason that "Final Fantasy VII"
373
00:18:52,057 --> 00:18:54,006
was so successful
374
00:18:54,007 --> 00:18:57,006
and why it really meant a
lot to people, myself included,
375
00:18:57,007 --> 00:19:01,446
was that it showed how games
376
00:19:01,447 --> 00:19:03,671
could do storytelling differently.
377
00:19:03,672 --> 00:19:07,776
It showed how well games could tell stories
378
00:19:07,777 --> 00:19:09,822
in a way that only games could.
379
00:19:09,823 --> 00:19:12,306
"Final Fantasy" story is just,
380
00:19:12,307 --> 00:19:17,390
it's an epic on a scale that
few games still have to match.
381
00:19:17,760 --> 00:19:21,816
That's why we're remaking it nowadays.
382
00:19:21,817 --> 00:19:24,696
And still, people are
playing and replaying it.
383
00:19:24,697 --> 00:19:28,046
There's remix and
remasters and everything else.
384
00:19:28,047 --> 00:19:30,006
It just captured people's imaginations.
385
00:19:30,007 --> 00:19:33,045
It was a great story, it
had great characters,
386
00:19:33,046 --> 00:19:36,516
and it looked absolutely
gorgeous, it still does.
387
00:19:36,517 --> 00:19:38,796
[Jason] Excited to see the next release,
388
00:19:38,797 --> 00:19:42,156
millions of people would
await the PlayStation 2.
389
00:19:42,157 --> 00:19:45,036
Outside of shops,
customers filled the streets
390
00:19:45,037 --> 00:19:47,032
in order to grab the new console.
391
00:19:47,033 --> 00:19:48,846
From the 7th of September,
392
00:19:48,847 --> 00:19:51,006
all could go into the shops
from the 7th of September
393
00:19:51,007 --> 00:19:52,866
and place an order in advance
394
00:19:52,867 --> 00:19:55,416
to book their place in
the queue, if you will.
395
00:19:55,417 --> 00:19:57,486
Now, because we're only
getting a limited quantity,
396
00:19:57,487 --> 00:20:00,516
we're going to have to
stop that whole process,
397
00:20:00,517 --> 00:20:03,877
in fact, on the Friday,
the 17th of November.
398
00:20:03,878 --> 00:20:05,526
[Jason] With the use of innovative
399
00:20:05,527 --> 00:20:06,726
and edgy marketing,
400
00:20:06,727 --> 00:20:10,356
alongside the promise for
even more powerful gameplay,
401
00:20:10,357 --> 00:20:13,566
the PlayStation 2 would
release with a bang.
402
00:20:13,567 --> 00:20:15,756
It might resemble an executive briefcase
403
00:20:15,757 --> 00:20:19,026
or at a push, the latest
Breville sandwich toaster.
404
00:20:19,027 --> 00:20:21,906
But made no mistake,
this Sony PlayStation 2
405
00:20:21,907 --> 00:20:23,106
is the most sought-after
406
00:20:23,107 --> 00:20:25,443
electronic consumer item of the year,
407
00:20:25,444 --> 00:20:27,426
and guaranteed to cause more tears
408
00:20:27,427 --> 00:20:29,861
on Christmas Day than Bambi.
409
00:20:29,862 --> 00:20:32,528
(robust music)
410
00:20:55,350 --> 00:20:56,346
[Jason] To this day,
411
00:20:56,347 --> 00:21:00,576
the PlayStation 2 remains the
world's highest sold console,
412
00:21:00,577 --> 00:21:04,642
clocking in at over 155 million units sold.
413
00:21:04,643 --> 00:21:07,309
(robust music)
414
00:21:08,910 --> 00:21:11,376
The PlayStation 1
had been wildly popular,
415
00:21:11,377 --> 00:21:12,209
but at that point,
416
00:21:12,210 --> 00:21:15,366
it was Sony's only foray
really into the gaming world,
417
00:21:15,367 --> 00:21:17,556
and they really wanted to
prove they could do it again
418
00:21:17,557 --> 00:21:19,416
and capture that audience again.
419
00:21:19,417 --> 00:21:21,306
So, when the PlayStation 2 came out,
420
00:21:21,307 --> 00:21:22,896
that was really important for them
421
00:21:22,897 --> 00:21:25,686
to really catalyze on
what they'd done already.
422
00:21:25,687 --> 00:21:28,116
And the good thing was the PlayStation 2
423
00:21:28,117 --> 00:21:30,456
was readvanced graphically,
424
00:21:30,457 --> 00:21:33,274
but also had a killer lineup of games.
425
00:21:33,275 --> 00:21:37,806
The anticipation for
PlayStation 2 was enormous.
426
00:21:37,807 --> 00:21:39,906
And so, it just sold like lightning.
427
00:21:39,907 --> 00:21:43,026
No other game console
managed to catch up at all.
428
00:21:43,027 --> 00:21:44,616
Nintendo and Microsoft,
429
00:21:44,617 --> 00:21:46,352
by the time they got their machines out,
430
00:21:46,353 --> 00:21:49,206
PlayStation's lead was sky high.
431
00:21:49,207 --> 00:21:52,716
It is still the biggest selling
home games console to date.
432
00:21:52,717 --> 00:21:54,276
[Reporter 1] And had their initial quota
433
00:21:54,277 --> 00:21:56,699
halved to 500,000 machines,
434
00:21:56,700 --> 00:21:57,846
while British shoppers
435
00:21:57,847 --> 00:22:00,936
will get just 165,000 before Christmas.
436
00:22:00,937 --> 00:22:03,036
So, all hail, PlayStation 2.
437
00:22:03,037 --> 00:22:04,716
It plays the latest video games,
438
00:22:04,717 --> 00:22:07,446
as well as DVD films and compact discs.
439
00:22:07,447 --> 00:22:09,756
The big reason for the
PlayStation 2's success
440
00:22:09,757 --> 00:22:12,170
was that it was also a DVD player.
441
00:22:12,171 --> 00:22:14,316
DVDs were just taking off,
442
00:22:14,317 --> 00:22:16,566
and suddenly, you could have games console
443
00:22:16,567 --> 00:22:19,566
and a DVD player for the same price,
444
00:22:19,567 --> 00:22:23,196
or sometimes less than
a DVD player on its own.
445
00:22:23,197 --> 00:22:24,636
So, for many people,
446
00:22:24,637 --> 00:22:27,813
it was the way DVDs became a big thing,
447
00:22:27,814 --> 00:22:29,868
and that really helped drive sales.
448
00:22:29,869 --> 00:22:33,576
At the same time, Microsoft and Nintendo
449
00:22:33,577 --> 00:22:36,186
didn't release their
competing consoles for a year.
450
00:22:36,187 --> 00:22:39,205
So, PlayStation had a very long headstart,
451
00:22:39,206 --> 00:22:41,646
and it had all the great games.
452
00:22:41,647 --> 00:22:42,666
It had "Tomb Raider"
453
00:22:42,667 --> 00:22:44,466
and Microsoft Nintendo didn't have them,
454
00:22:44,467 --> 00:22:46,446
so they got left behind.
455
00:22:46,447 --> 00:22:47,775
Shoppers at this London store
456
00:22:47,776 --> 00:22:49,746
are in such a virtual world
457
00:22:49,747 --> 00:22:52,326
of their own that they
just don't seem to care.
458
00:22:52,327 --> 00:22:53,496
Just before midnight,
459
00:22:53,497 --> 00:22:56,286
they'll be picking up the
first new models available.
460
00:22:56,287 --> 00:22:58,536
If you didn't pre-order
one of these machines
461
00:22:58,537 --> 00:22:59,676
back in September,
462
00:22:59,677 --> 00:23:01,656
then don't bother turning up tonight,
463
00:23:01,657 --> 00:23:03,156
because they've all sold out,
464
00:23:03,157 --> 00:23:05,166
and there won't be any PlayStation 2s
465
00:23:05,167 --> 00:23:08,286
freely available on the
shelves until next year.
466
00:23:08,287 --> 00:23:11,136
This is clearly a very big
money-spinner for Sony,
467
00:23:11,137 --> 00:23:13,536
and it couldn't have
happened at a better time.
468
00:23:13,537 --> 00:23:15,996
PlayStation games were often allowed
469
00:23:15,997 --> 00:23:17,556
to be a little bit edgier
470
00:23:17,557 --> 00:23:19,626
and have a little bit more adult content,
471
00:23:19,627 --> 00:23:21,276
and also have a little bit more violence,
472
00:23:21,277 --> 00:23:23,196
which could go either way.
473
00:23:23,197 --> 00:23:26,226
But meant that they were
able to really expand on things
474
00:23:26,227 --> 00:23:31,310
like the shooter genres and
more adult-themed games
475
00:23:31,803 --> 00:23:33,366
that were super popular
476
00:23:33,367 --> 00:23:35,433
and really help to sell their consoles.
477
00:23:36,732 --> 00:23:39,232
(car passing)
478
00:23:48,060 --> 00:23:53,060
So, "Silent Hill" was
psychological horror game.
479
00:23:53,319 --> 00:23:55,604
You were sent into this deserted,
480
00:23:55,605 --> 00:23:58,956
mysterious town that was quite foggy
481
00:23:58,957 --> 00:24:00,963
with all these weird,
twisted monsters in it.
482
00:24:00,964 --> 00:24:02,316
And it was basically supposed
483
00:24:02,317 --> 00:24:05,646
to be a reflection of your
main characters' own psyche.
484
00:24:05,647 --> 00:24:08,376
So, its this really creepy horror,
485
00:24:08,377 --> 00:24:10,776
instead of this B-movie, zombie horror,
486
00:24:10,777 --> 00:24:13,236
the "Resident Evil" offered.
487
00:24:13,237 --> 00:24:14,857
[Jason] Now in the 20th century,
488
00:24:14,858 --> 00:24:18,131
gaming consoles were improving by the year.
489
00:24:18,132 --> 00:24:20,166
After the PlayStation 2,
490
00:24:20,167 --> 00:24:23,616
came Sony's biggest
competitor entry into the market.
491
00:24:23,617 --> 00:24:26,586
Microsoft had released the Xbox.
492
00:24:26,587 --> 00:24:28,506
Understanding their demographic,
493
00:24:28,507 --> 00:24:32,076
Sony chose to become
experimental with their marketing,
494
00:24:32,077 --> 00:24:33,726
opting for strange adverts
495
00:24:33,727 --> 00:24:37,566
that subverted expectations
for a gaming manufacturer.
496
00:24:37,567 --> 00:24:38,916
Whilst people were used
497
00:24:38,917 --> 00:24:41,916
to the somewhat childlike
aesthetic of Nintendo,
498
00:24:41,917 --> 00:24:44,526
Sony chose to adopt a mature theme,
499
00:24:44,527 --> 00:24:46,086
incorporating directors
500
00:24:46,087 --> 00:24:48,876
such as David Lynch into their adverts,
501
00:24:48,877 --> 00:24:50,676
and purposefully making themselves
502
00:24:50,677 --> 00:24:54,073
out to be the rebel the
kids secretly wanted to be.
503
00:24:57,170 --> 00:24:59,753
Welcome to "The Third Place".
504
00:25:01,284 --> 00:25:05,616
[Presenter] "PlayStation
2: The Third Place".
505
00:25:05,617 --> 00:25:07,476
[Jason] 2004 saw the release
506
00:25:07,477 --> 00:25:10,593
of the massively successful Nintendo DS,
507
00:25:10,594 --> 00:25:13,716
a repercussion of
Nintendo's continuous efforts
508
00:25:13,717 --> 00:25:15,876
to branch into the handheld market,
509
00:25:15,877 --> 00:25:18,096
to great degrees of success.
510
00:25:18,097 --> 00:25:20,166
From the Game Boy to the DS,
511
00:25:20,167 --> 00:25:23,226
Sony wanted to try their
own hand at the market.
512
00:25:23,227 --> 00:25:25,206
Once again, taking on Nintendo
513
00:25:25,207 --> 00:25:26,196
with the development
514
00:25:26,197 --> 00:25:29,466
of the PlayStation Portable in March, 2005.
515
00:25:29,467 --> 00:25:32,136
The PSP did remarkably
well (crowd cheering)
516
00:25:32,137 --> 00:25:33,966
for a company who had not delved
517
00:25:33,967 --> 00:25:36,216
into handheld gameplay before.
518
00:25:36,217 --> 00:25:39,786
Games such as "God of
War", "Tekken", and "FIFA"
519
00:25:39,787 --> 00:25:42,121
were on the rise in many households.
520
00:25:42,122 --> 00:25:45,666
(crowd clapping)
521
00:25:45,667 --> 00:25:48,246
Around the time that Nintendo
were developing the DS,
522
00:25:48,247 --> 00:25:51,696
Sony developed the PSP,
the PlayStation Portable.
523
00:25:51,697 --> 00:25:53,826
The PSP blew my mind when I first saw it.
524
00:25:53,827 --> 00:25:56,872
The screen was so big, it took
up almost the whole device.
525
00:25:56,873 --> 00:25:59,046
It was almost like a smartphone
526
00:25:59,047 --> 00:26:01,254
10 years before smartphones existed.
527
00:26:01,255 --> 00:26:05,916
Well, we have great
competitors in almost every area.
528
00:26:05,917 --> 00:26:06,749
People like
529
00:26:06,750 --> 00:26:07,582
(indistinct)
530
00:26:07,583 --> 00:26:08,415
do a good job.
531
00:26:08,416 --> 00:26:11,736
Sony in video games does a good job.
532
00:26:11,737 --> 00:26:13,566
It'll give an opportunity
for development staff
533
00:26:13,567 --> 00:26:15,366
to display their creative talents.
534
00:26:15,367 --> 00:26:16,596
They both use these new devices
535
00:26:16,597 --> 00:26:18,391
to create more immersive worlds.
536
00:26:18,392 --> 00:26:20,616
And the games they create
will have better graphics,
537
00:26:20,617 --> 00:26:21,786
better sound quality,
538
00:26:21,787 --> 00:26:23,706
and be an all round,
more enjoyable experience.
539
00:26:23,707 --> 00:26:25,140
[Crowd] Seven, six, five,
540
00:26:27,405 --> 00:26:32,405
four, three, two, one. (Cheers)
541
00:26:34,187 --> 00:26:37,104
(crowd chattering)
542
00:26:40,349 --> 00:26:42,932
(upbeat music)
543
00:26:46,567 --> 00:26:49,234
(crowd yelling)
544
00:26:57,207 --> 00:26:59,790
(upbeat music)
545
00:27:01,740 --> 00:27:02,916
[Jason] The PlayStation 3
546
00:27:02,917 --> 00:27:05,856
was considered a strange decision by many.
547
00:27:05,857 --> 00:27:08,046
The machine was designed for power,
548
00:27:08,047 --> 00:27:09,636
yet lacked quality games
549
00:27:09,637 --> 00:27:12,936
one would come to expect
of Sony's new releases.
550
00:27:12,937 --> 00:27:16,536
So, in 2006, Sony wanted
to release the follow-up,
551
00:27:16,537 --> 00:27:17,916
the PlayStation 3,
552
00:27:17,917 --> 00:27:21,396
but the release of the PS3 did not go well.
553
00:27:21,397 --> 00:27:23,466
So, PlayStation were really riding high
554
00:27:23,467 --> 00:27:26,556
after the PlayStation 1
and the PlayStation 2.
555
00:27:26,557 --> 00:27:27,906
Everyone was excited to see
556
00:27:27,907 --> 00:27:30,236
what they would have in
store for the PlayStation 3.
557
00:27:30,237 --> 00:27:32,466
But actually, that's
one of the few consoles
558
00:27:32,467 --> 00:27:35,822
where the release at least
fumbled the ball a little bit.
559
00:27:35,823 --> 00:27:37,416
And one of the reasons for that
560
00:27:37,417 --> 00:27:38,616
was it was releasing
561
00:27:38,617 --> 00:27:41,419
into a quite a crowded
marketplace for gaming,
562
00:27:41,420 --> 00:27:43,593
and it had a very high price point.
563
00:27:45,060 --> 00:27:46,086
[Reporter 2] This is one of them.
564
00:27:46,087 --> 00:27:48,936
Dylan Scott is furious that Sony customers
565
00:27:48,937 --> 00:27:50,556
were only told of the problem
566
00:27:50,557 --> 00:27:53,286
days after criminals targeted the network.
567
00:27:53,287 --> 00:27:55,590
For the first three days, I
didn't know what was going on.
568
00:27:55,591 --> 00:27:57,546
I wasn't sure if they'd been hacked into,
569
00:27:57,547 --> 00:27:59,323
or if they'd shut down, or...
570
00:27:59,324 --> 00:28:00,936
They still haven't told me today.
571
00:28:00,937 --> 00:28:03,756
I've actually rely on going
on their personal blog
572
00:28:03,757 --> 00:28:05,356
and hoping that they tell me something.
573
00:28:05,357 --> 00:28:07,047
With the PlayStation 3
574
00:28:07,048 --> 00:28:10,146
suddenly decided it was going to create
575
00:28:10,147 --> 00:28:15,066
this really vast new kind of
microprocessor called the Cell.
576
00:28:15,067 --> 00:28:19,476
And it took years. It was
incredibly expensive to do.
577
00:28:19,477 --> 00:28:21,568
And when they finished,
578
00:28:21,569 --> 00:28:24,156
the game developers
who had to use this chip
579
00:28:24,157 --> 00:28:27,883
to actually make games
found it a nightmare to use.
580
00:28:27,884 --> 00:28:30,426
So, basically, it got obsessed
581
00:28:30,427 --> 00:28:32,444
by its own interest in technology
582
00:28:32,445 --> 00:28:34,405
and lost sight of the bigger picture.
583
00:28:34,406 --> 00:28:37,416
They had to sell it at a
really high price as well,
584
00:28:37,417 --> 00:28:39,756
because this was really advanced technology
585
00:28:39,757 --> 00:28:42,006
that was very expensive.
586
00:28:42,007 --> 00:28:45,436
They'd also stuck a Blu-ray
player into this machine
587
00:28:45,437 --> 00:28:49,223
and basically hidden a
PlayStation 2 inside it as well.
588
00:28:49,224 --> 00:28:52,656
So, it is incredibly expensive
compared to everything else.
589
00:28:52,657 --> 00:28:55,346
And that really set Sony back.
590
00:28:55,347 --> 00:28:57,023
It had a shortage of games,
591
00:28:57,024 --> 00:28:59,196
'cause people couldn't really figure out
592
00:28:59,197 --> 00:29:01,047
how to make games on it for a while.
593
00:29:01,048 --> 00:29:02,916
And it had all this stuff in it
594
00:29:02,917 --> 00:29:06,434
that made it really expensive
compared to the Xbox 360.
595
00:29:06,435 --> 00:29:08,316
[Jason] It faltered from the start
596
00:29:08,317 --> 00:29:12,936
due to its incredibly
high selling point of $499,
597
00:29:12,937 --> 00:29:16,266
a whole $100 more than the Xbox,
598
00:29:16,267 --> 00:29:18,606
as though the history of the Sega's Saturn
599
00:29:18,607 --> 00:29:22,026
was repeated with Sony
on the receiving end.
600
00:29:22,027 --> 00:29:23,496
People weren't super willing
601
00:29:23,497 --> 00:29:25,446
to part with all that money for a console,
602
00:29:25,447 --> 00:29:27,966
which they couldn't
play that many games on.
603
00:29:27,967 --> 00:29:30,396
Eventually, it did end
up selling more consoles,
604
00:29:30,397 --> 00:29:33,603
but generally at the start,
it wasn't very successful.
605
00:29:34,650 --> 00:29:36,336
[Jason] Despite critical setbacks,
606
00:29:36,337 --> 00:29:38,226
Sony would use this console
607
00:29:38,227 --> 00:29:41,983
to be the foundation for their
upcoming exclusive games.
608
00:29:41,984 --> 00:29:44,856
"The Last of Us" was a
groundbreaking decision
609
00:29:44,857 --> 00:29:45,816
for the company,
610
00:29:45,817 --> 00:29:47,916
bringing focus into storytelling
611
00:29:47,917 --> 00:29:49,896
with narrative-driven games.
612
00:29:49,897 --> 00:29:53,193
This would only be the
start for Sony exclusives.
613
00:29:54,508 --> 00:29:57,091
(upbeat music)
614
00:30:00,840 --> 00:30:02,976
[Reporter 2] For UK
game developers like this,
615
00:30:02,977 --> 00:30:06,186
insiders predict a huge
market for small firms.
616
00:30:06,187 --> 00:30:07,746
The Sony have been very proactive
617
00:30:07,747 --> 00:30:09,906
in terms of trying to get these smaller,
618
00:30:09,907 --> 00:30:12,366
homegrown developers onto their platform.
619
00:30:12,367 --> 00:30:14,196
And so, I think there's a huge opportunity
620
00:30:14,197 --> 00:30:16,356
in terms of the number of jobs
621
00:30:16,357 --> 00:30:18,066
that could be created in the UK,
622
00:30:18,067 --> 00:30:20,421
the amount of UK content
that could go forward.
623
00:30:20,422 --> 00:30:23,088
(upbeat music)
624
00:30:25,810 --> 00:30:27,772
- Uh-oh. Come on.
- Yeah. Sweet Tooth.
625
00:30:27,773 --> 00:30:30,374
Sweet Tooth. Fat Princess.
626
00:30:30,375 --> 00:30:32,756
I love when she gets more powerful.
627
00:30:32,757 --> 00:30:34,986
This is awesome. (Player laughing)
628
00:30:34,987 --> 00:30:36,846
[Jason] By taking their previous mistakes
629
00:30:36,847 --> 00:30:37,979
into consideration,
630
00:30:37,980 --> 00:30:42,096
Sony released the PlayStation
4 with huge success,
631
00:30:42,097 --> 00:30:43,386
turning the tables.
632
00:30:43,387 --> 00:30:45,066
It was Xbox this time
633
00:30:45,067 --> 00:30:47,400
whose price exceeded their competitors.
634
00:30:47,401 --> 00:30:49,926
(upbeat music)
635
00:30:49,927 --> 00:30:52,506
Andrew, there'll be
millions of misspent youths,
636
00:30:52,507 --> 00:30:53,339
because of this,
637
00:30:53,340 --> 00:30:55,116
and you are the man who's brought it to us.
638
00:30:55,117 --> 00:30:56,999
What do you have to say to parents?
639
00:30:57,000 --> 00:31:01,364
I think that we try and
be a responsible industry,
640
00:31:01,365 --> 00:31:04,529
but we're about delivering fun connectivity
641
00:31:04,530 --> 00:31:06,784
and an opportunity for people to play.
642
00:31:06,785 --> 00:31:09,451
(upbeat music)
643
00:31:17,070 --> 00:31:19,596
So, Sony really did learn
its lesson with the PS4.
644
00:31:19,597 --> 00:31:20,856
It put developers first.
645
00:31:20,857 --> 00:31:25,326
It made dev kits very,
very easy to port games to.
646
00:31:25,327 --> 00:31:28,776
But most of all, it made it
a more exciting place to be.
647
00:31:28,777 --> 00:31:32,106
The home screen was super vibrant again.
648
00:31:32,107 --> 00:31:34,296
It had live streaming capability.
649
00:31:34,297 --> 00:31:37,680
You had share buttons,
you could share play,
650
00:31:37,681 --> 00:31:40,176
which meant you could literally be playing
651
00:31:40,177 --> 00:31:42,846
with someone who was on
the other side of the world.
652
00:31:42,847 --> 00:31:44,856
You could pass the controller to them
653
00:31:44,857 --> 00:31:46,656
as if they were there on the sofa with you.
654
00:31:46,657 --> 00:31:48,936
Sony PlayStation were really keen
655
00:31:48,937 --> 00:31:50,406
to recapture the magic
656
00:31:50,407 --> 00:31:53,256
of their earlier consoles
with the PlayStation 4.
657
00:31:53,257 --> 00:31:56,106
So, they brought in Mark Cerny
and a bunch of other people
658
00:31:56,107 --> 00:31:58,206
to really make sure that it stood out
659
00:31:58,207 --> 00:32:00,636
and was just revolutionary at the time.
660
00:32:00,637 --> 00:32:02,346
Mark Cerny was the guy
661
00:32:02,347 --> 00:32:05,673
they put in charge of
creating the PlayStation 4.
662
00:32:06,570 --> 00:32:08,046
He goes back years.
663
00:32:08,047 --> 00:32:11,825
His career started in
Atari, worked with Sega.
664
00:32:11,826 --> 00:32:14,672
He has a long history in video games.
665
00:32:14,673 --> 00:32:17,177
Essentially to put him in charge,
666
00:32:17,178 --> 00:32:21,138
Sony moved control of
the PlayStation architecture
667
00:32:21,139 --> 00:32:24,104
from Japan to America.
668
00:32:24,105 --> 00:32:28,296
So, really it was Mark Cernys'
kind of leadership and vision
669
00:32:28,297 --> 00:32:30,546
that created the PlayStation 4.
670
00:32:30,547 --> 00:32:31,761
How we use it.
671
00:32:31,762 --> 00:32:34,595
(crowd clapping)
672
00:32:36,876 --> 00:32:38,166
Thank you.
673
00:32:38,167 --> 00:32:41,046
So, during the development
of the DualShock 4,
674
00:32:41,047 --> 00:32:42,756
we worked with key partners,
675
00:32:42,757 --> 00:32:44,563
and the games' continuing to evolve.
676
00:32:44,564 --> 00:32:46,806
(soft upbeat music)
677
00:32:46,807 --> 00:32:48,726
They also really understood
678
00:32:48,727 --> 00:32:51,186
that they were marketing to gamers.
679
00:32:51,187 --> 00:32:53,856
They knew that people
wanted to be able to play games.
680
00:32:53,857 --> 00:32:55,536
They knew that that was a really good way
681
00:32:55,537 --> 00:32:57,066
to market themselves.
682
00:32:57,067 --> 00:32:58,296
Whereas the Xbox One,
683
00:32:58,297 --> 00:33:03,066
which was that generation's
rival from Microsoft,
684
00:33:03,067 --> 00:33:06,073
tried to market itself as more
of an entertainment system.
685
00:33:06,074 --> 00:33:09,360
And they also had limits on
how you could share games
686
00:33:09,361 --> 00:33:11,976
with your friends and with other people,
687
00:33:11,977 --> 00:33:13,956
which PlayStation didn't have.
688
00:33:13,957 --> 00:33:15,186
So, PlayStation were able
689
00:33:15,187 --> 00:33:17,406
to basically bounce off
of some of the mistakes
690
00:33:17,407 --> 00:33:19,956
that Microsoft made and position themselves
691
00:33:19,957 --> 00:33:21,546
as kind of the console
692
00:33:21,547 --> 00:33:23,696
that anyone who likes
games would want to play.
693
00:33:23,697 --> 00:33:25,476
So, I think the jewel in the crown
694
00:33:25,477 --> 00:33:27,700
of PlayStation's exclusive titles
695
00:33:27,701 --> 00:33:31,563
in terms of development
studios, it's gotta be Naughty Dog.
696
00:33:32,430 --> 00:33:33,909
You've got "The Last of Us",
697
00:33:33,910 --> 00:33:36,843
"The Last of Us Part II",
the "Uncharted" series.
698
00:33:37,950 --> 00:33:39,153
All of those games,
699
00:33:40,951 --> 00:33:43,056
they were just pinned to the consoles
700
00:33:43,057 --> 00:33:46,086
as a brilliant demonstration
701
00:33:46,087 --> 00:33:47,770
of what these consoles could do.
702
00:33:48,780 --> 00:33:51,366
And they're just by far and
away some of the best games
703
00:33:51,367 --> 00:33:53,046
you'll ever play in terms of storytelling,
704
00:33:53,047 --> 00:33:54,801
in terms of graphical capability,
705
00:33:54,802 --> 00:33:57,756
in terms of soundtrack,
in terms of just everything.
706
00:33:57,757 --> 00:33:59,913
They're just fantastic, fantastic games.
707
00:34:01,050 --> 00:34:01,799
They're so good
708
00:34:01,800 --> 00:34:04,149
that they're making TV
series inside of them now.
709
00:34:04,150 --> 00:34:06,816
Both PlayStation and Microsoft Xbox
710
00:34:06,817 --> 00:34:09,666
are trying to create a
whole entertainment system
711
00:34:09,667 --> 00:34:10,499
in the home.
712
00:34:10,500 --> 00:34:12,126
It's not just about video games anymore.
713
00:34:12,127 --> 00:34:15,966
It's also about watching movies
and accessing the internet.
714
00:34:15,967 --> 00:34:17,586
Initially, Xbox focused more
715
00:34:17,587 --> 00:34:20,662
on that connectivity and playing
massively multiplayer game,
716
00:34:20,663 --> 00:34:22,116
whereas PlayStation
717
00:34:22,117 --> 00:34:25,476
was focused on high
performance and amazing graphics.
718
00:34:25,477 --> 00:34:27,966
But PlayStation 4 for a start,
719
00:34:27,967 --> 00:34:30,216
didn't have to be
connected online all the time.
720
00:34:30,217 --> 00:34:31,566
And they didn't come with connect.
721
00:34:31,567 --> 00:34:35,103
So, it had a lot less hassle around it.
722
00:34:36,313 --> 00:34:40,476
It was much more orientated
towards video game players.
723
00:34:40,477 --> 00:34:41,968
But there wasn't,
724
00:34:41,969 --> 00:34:44,136
once you get below the surface,
725
00:34:44,137 --> 00:34:46,798
there's not a huge gulf
between them technically.
726
00:34:46,799 --> 00:34:50,845
They are basically two
PCs in a box under a TV.
727
00:34:50,846 --> 00:34:54,852
It's more the way they were being promoted,
728
00:34:54,853 --> 00:34:56,886
there was the real difference.
729
00:34:56,887 --> 00:34:59,406
I actually worked as
part of a PlayStation Studio
730
00:34:59,407 --> 00:35:02,808
for quite a few years, which
was incredibly exciting to me.
731
00:35:02,809 --> 00:35:04,596
Not only because PlayStation
732
00:35:04,597 --> 00:35:06,657
had been a part of my life for so long,
733
00:35:06,658 --> 00:35:10,236
but also because the company
I worked for, Media Molecule,
734
00:35:10,237 --> 00:35:12,203
had originally made "LittleBigPlanet".
735
00:35:12,204 --> 00:35:14,316
And when I worked in a game shop,
736
00:35:14,317 --> 00:35:16,956
we actually were there for
the launch of "LittleBigPlanet"
737
00:35:16,957 --> 00:35:18,671
and "LittleBigPlanet 2", I think.
738
00:35:18,672 --> 00:35:19,776
And those were games
739
00:35:19,777 --> 00:35:21,966
that I was so excited to play at the time.
740
00:35:21,967 --> 00:35:24,786
And also, really built on my desire
741
00:35:24,787 --> 00:35:26,481
to get into game development.
742
00:35:26,482 --> 00:35:29,106
So, then, when I went to
work for Media Molecule
743
00:35:29,107 --> 00:35:31,072
and be a part of the PlayStation Studios,
744
00:35:31,073 --> 00:35:33,876
it just felt like a real full circle moment
745
00:35:33,877 --> 00:35:37,416
from the PlayStation and "LittleBigPlanet",
746
00:35:37,417 --> 00:35:39,111
through to me working on "Dreams".
747
00:35:39,112 --> 00:35:42,430
(subdue music)
748
00:35:42,431 --> 00:35:44,496
[Jason] With the
implementation of the Sony VR
749
00:35:44,497 --> 00:35:47,766
and a library of incredible
exclusive games,
750
00:35:47,767 --> 00:35:50,046
the PlayStation 4 would be a statement
751
00:35:50,047 --> 00:35:53,076
on machines specifically built for gaming.
752
00:35:53,077 --> 00:35:56,556
Whilst the Xbox One
had a fantastic interface,
753
00:35:56,557 --> 00:36:00,906
Microsoft seemed to be more
focused on software integration
754
00:36:00,907 --> 00:36:02,676
and transforming the Xbox
755
00:36:02,677 --> 00:36:05,043
into an all around entertainment hub.
756
00:36:07,361 --> 00:36:08,415
(crowd chattering)
757
00:36:08,416 --> 00:36:09,248
[Reporter 3] Okay.
758
00:36:09,249 --> 00:36:10,986
So, you've decided to
queue for the PlayStation.
759
00:36:10,987 --> 00:36:12,666
- Yeah.
- Why? Why decided?
760
00:36:12,667 --> 00:36:13,659
- Sorry?
- Why did you decide
761
00:36:13,660 --> 00:36:14,546
to do that?
762
00:36:14,547 --> 00:36:16,206
Just 'cause I'm a gamer.
763
00:36:16,207 --> 00:36:18,376
I already have an Xbox
One. I wanna get a PS4.
764
00:36:18,377 --> 00:36:19,836
- Okay.
- Just compare.
765
00:36:19,837 --> 00:36:22,806
I'm a gamer. I want a access
to all the best games, so.
766
00:36:22,807 --> 00:36:23,639
[Reporter 3] What upcoming game
767
00:36:23,640 --> 00:36:24,696
are you most looking forward to
768
00:36:24,697 --> 00:36:27,576
for PlayStation?
- Well, right now, "Killzone".
769
00:36:27,577 --> 00:36:29,946
There's several of the
games that are out here
770
00:36:29,947 --> 00:36:30,936
I've already got on Xbox One,
771
00:36:30,937 --> 00:36:32,646
so it's mostly just "Killzone" for now.
772
00:36:32,647 --> 00:36:34,536
I'm gonna give "Knack" a go as well.
773
00:36:34,537 --> 00:36:35,369
[Reporter 3] Today.
774
00:36:35,370 --> 00:36:37,356
I wanna be one of the first to go home
775
00:36:37,357 --> 00:36:38,736
and play my PlayStation.
776
00:36:38,737 --> 00:36:42,126
I'm a real Sony fan. I
like the company structure.
777
00:36:42,127 --> 00:36:45,396
I think it's a good
company to be part of. Yeah.
778
00:36:45,397 --> 00:36:46,229
[Reporter 3] Cool.
779
00:36:46,230 --> 00:36:48,463
And what upcoming game
are you most looking forward to?
780
00:36:48,464 --> 00:36:51,726
"Killzone" and "Battlefield 4", "FIFA".
781
00:36:51,727 --> 00:36:52,655
All of them really.
782
00:36:52,656 --> 00:36:55,086
The graphics look extremely better
783
00:36:55,087 --> 00:36:56,762
than the PlayStation 3.
784
00:36:56,763 --> 00:36:58,679
And I'm glad I'm here.
785
00:37:00,152 --> 00:37:04,313
(crowd speaking in foreign language)
786
00:37:04,314 --> 00:37:09,397
[Group] PlayStation 4. (Cheers)
787
00:37:11,567 --> 00:37:16,409
[Group Member] Yes.
(speaks in foreign language)
788
00:37:16,410 --> 00:37:19,076
(robust music)
789
00:37:45,094 --> 00:37:48,511
(robust music continues)
790
00:38:02,534 --> 00:38:04,836
[Jason] COVID-19 forced
many to remain at home
791
00:38:04,837 --> 00:38:07,626
with their devices, now was more important
792
00:38:07,627 --> 00:38:10,566
than ever for communication
and entertainment,
793
00:38:10,567 --> 00:38:12,846
and video games would be a vessel for it.
794
00:38:12,847 --> 00:38:14,556
The Nintendo Switch
795
00:38:14,557 --> 00:38:18,246
found incredible success
in otherwise, dark times.
796
00:38:18,247 --> 00:38:19,506
Purchases would be made
797
00:38:19,507 --> 00:38:22,146
to fill the void people
found in their homes
798
00:38:22,147 --> 00:38:25,937
and "Animal Crossing: New
Horizons" would be their refuge.
799
00:38:25,938 --> 00:38:28,604
(robust music)
800
00:38:30,900 --> 00:38:35,016
And then, of course, after
PS4, came the PlayStation VR,
801
00:38:35,017 --> 00:38:39,426
came PlayStation Move, came eventually PS5.
802
00:38:39,427 --> 00:38:42,936
PS VR, it's being well-received.
803
00:38:42,937 --> 00:38:45,726
PS VR 2 of course has
just come out recently.
804
00:38:45,727 --> 00:38:47,766
Sony has a track record of doing this.
805
00:38:47,767 --> 00:38:51,726
It tried 3D TV games for a while.
806
00:38:51,727 --> 00:38:54,876
Then, PlayStation also
came out at the PlayStation 5,
807
00:38:54,877 --> 00:38:58,266
its latest console, which
also has a VR headset.
808
00:38:58,267 --> 00:39:00,126
VR, in general, is super interesting,
809
00:39:00,127 --> 00:39:02,316
because the technology is incredible.
810
00:39:02,317 --> 00:39:03,149
It's amazing.
811
00:39:03,150 --> 00:39:06,426
I've tried PS VR 2 for the
first time, like a week ago.
812
00:39:06,427 --> 00:39:07,911
And it's mind-blowing,
813
00:39:07,912 --> 00:39:09,936
but it's still
814
00:39:09,937 --> 00:39:12,835
got slightly too many barriers for entry
815
00:39:12,836 --> 00:39:17,016
for most people to adopt it.
816
00:39:17,017 --> 00:39:18,606
And therefore, a lot of developers
817
00:39:18,607 --> 00:39:19,746
are slow to adopt it as well,
818
00:39:19,747 --> 00:39:22,650
because there just aren't
that many people buying it.
819
00:39:22,651 --> 00:39:24,366
So, it's that strange thing of,
820
00:39:24,367 --> 00:39:27,846
until we really get a
killer app for a PS VR,
821
00:39:27,847 --> 00:39:30,993
it may still just be a novelty.
822
00:39:32,123 --> 00:39:34,956
(energetic music)
823
00:40:01,018 --> 00:40:03,420
The PlayStation 5 is
Sony's most recent console,
824
00:40:03,421 --> 00:40:06,216
and it has been wildly successful.
825
00:40:06,217 --> 00:40:07,956
Even though there were supply chain issues
826
00:40:07,957 --> 00:40:09,444
at launch due to the pandemic,
827
00:40:09,445 --> 00:40:12,936
they still have been selling
out over and over again.
828
00:40:12,937 --> 00:40:14,286
And people just cannot wait
829
00:40:14,287 --> 00:40:16,566
to get their hands on a PlayStation 5.
830
00:40:16,567 --> 00:40:18,722
At the moment, it's the
most popular console
831
00:40:18,723 --> 00:40:20,886
and that's because it's just,
832
00:40:20,887 --> 00:40:23,436
yet again, another addition
833
00:40:23,437 --> 00:40:24,771
in PlayStation's line
834
00:40:24,772 --> 00:40:28,146
of technical innovation
and fantastic games.
835
00:40:28,147 --> 00:40:31,353
So, with PS5, there's just,
836
00:40:32,320 --> 00:40:34,476
we've come so far from
the early days of PlayStation,
837
00:40:34,477 --> 00:40:36,763
'cause some of the games
that are coming out now,
838
00:40:36,764 --> 00:40:39,606
they're just lightyears ahead of anything
839
00:40:39,607 --> 00:40:41,845
you could possibly
imagine I'm sure in the '90s.
840
00:40:41,846 --> 00:40:44,007
"God of War Ragnarok",
841
00:40:46,055 --> 00:40:48,696
it's a cinematic masterpiece, it just is,
842
00:40:48,697 --> 00:40:50,313
that you also happen to play.
843
00:40:51,390 --> 00:40:54,126
And you've got all the
"Resident Evil" remix
844
00:40:54,127 --> 00:40:55,206
that are coming out now as well,
845
00:40:55,207 --> 00:40:59,376
which are taking those early,
early, early day horror games
846
00:40:59,377 --> 00:41:02,196
and giving them not
just a new coat of paint,
847
00:41:02,197 --> 00:41:04,656
but they just feel different as well.
848
00:41:04,657 --> 00:41:09,276
They're just modernized
in a really satisfying way.
849
00:41:09,277 --> 00:41:12,516
Sony and Microsoft have
very different-looking consoles.
850
00:41:12,517 --> 00:41:16,176
Sony tends to do quite
designery kind of looks.
851
00:41:16,177 --> 00:41:18,936
They're very elegant machines.
852
00:41:18,937 --> 00:41:24,020
There's style and PlayStation
5's got that curvy wings look.
853
00:41:25,920 --> 00:41:27,036
The PlayStation 2
854
00:41:27,037 --> 00:41:30,336
could stand up like the monolith from 2001.
855
00:41:30,337 --> 00:41:34,686
Microsoft's Xboxes are more functional.
856
00:41:34,687 --> 00:41:39,680
The OG Xbox is like big black box, green,
857
00:41:39,681 --> 00:41:43,026
is big and it's noisy. (Chuckles)
858
00:41:43,027 --> 00:41:46,536
It is not subtle design
from the Xbox point of view,
859
00:41:46,537 --> 00:41:48,276
which is not necessarily a bad thing.
860
00:41:48,277 --> 00:41:49,356
It works for them,
861
00:41:49,357 --> 00:41:53,133
but they very much take
the box part very literally.
862
00:41:56,568 --> 00:41:57,616
- Thank you very much.
- No worries.
863
00:41:57,617 --> 00:42:00,033
- Have a good one.
- Thank you. You too.
864
00:42:00,034 --> 00:42:01,926
[Jason] The impact of the PlayStation
865
00:42:01,927 --> 00:42:05,856
has contributed to childhood
memories and the present alike.
866
00:42:05,857 --> 00:42:07,746
With focus on great stories,
867
00:42:07,747 --> 00:42:09,486
their games have gone as far
868
00:42:09,487 --> 00:42:12,633
to become gigantic
franchises in their own right.
869
00:42:14,130 --> 00:42:16,236
When I first got the PlayStation 5,
870
00:42:16,237 --> 00:42:18,696
I was really excited to
play "Astro's Playroom",
871
00:42:18,697 --> 00:42:20,196
which was an exclusive title
872
00:42:20,197 --> 00:42:22,656
that you could play on
the PlayStation 5 at launch,
873
00:42:22,657 --> 00:42:24,162
which follows a bunch of little robots.
874
00:42:24,163 --> 00:42:26,119
But the thing I was most excited for
875
00:42:26,120 --> 00:42:30,666
was it used the new controller,
the DualSense technology,
876
00:42:30,667 --> 00:42:32,436
which was again, something that Sony
877
00:42:32,437 --> 00:42:35,076
had really innovated with
and I hadn't seen before.
878
00:42:35,077 --> 00:42:36,006
And what that meant
879
00:42:36,007 --> 00:42:38,166
was that as well as all the usual controls
880
00:42:38,167 --> 00:42:40,086
you could use on that controller,
881
00:42:40,087 --> 00:42:43,116
it also used things like
advanced haptic feedback
882
00:42:43,117 --> 00:42:45,036
where it will give you different vibrations
883
00:42:45,037 --> 00:42:46,716
according to what you're doing.
884
00:42:46,717 --> 00:42:47,872
You can use the touch pad.
885
00:42:47,873 --> 00:42:50,226
And it was just really exciting to be able
886
00:42:50,227 --> 00:42:52,986
to see that next step in
PlayStation technology
887
00:42:52,987 --> 00:42:55,353
being used so well in a really fun game.
888
00:42:59,130 --> 00:43:01,656
PlayStation now are the dominant figures
889
00:43:01,657 --> 00:43:03,036
in the video game market.
890
00:43:03,037 --> 00:43:04,836
PlayStation has as much market share
891
00:43:04,837 --> 00:43:06,216
as the other two combined.
892
00:43:06,217 --> 00:43:08,586
So, they're gonna be
around for a really long time.
893
00:43:08,587 --> 00:43:12,096
The PS5 has just been
released, a monster of a box.
894
00:43:12,097 --> 00:43:13,926
And the technology in the PS5
895
00:43:13,927 --> 00:43:17,218
is allowing games to be
more realistic than ever before.
896
00:43:17,219 --> 00:43:18,995
I think PlayStation's legacy
897
00:43:18,996 --> 00:43:21,366
is that they wanna make games for everyone.
898
00:43:21,367 --> 00:43:25,056
They wanna make games
for everyone from kids to adults
899
00:43:25,057 --> 00:43:26,723
across all different genres
900
00:43:26,724 --> 00:43:30,756
that allow people to play in
any kind of way they want,
901
00:43:30,757 --> 00:43:32,046
whether that's a shooter,
902
00:43:32,047 --> 00:43:34,604
whether that's an adventure
game or a platformer.
903
00:43:34,605 --> 00:43:36,635
And just be the industry leaders
904
00:43:36,636 --> 00:43:40,331
in having that breadth of
gameplay across their consoles.
905
00:43:40,332 --> 00:43:41,164
(Aoife chuckles)
906
00:43:41,165 --> 00:43:43,596
I think the key to Sony's success,
907
00:43:43,597 --> 00:43:48,066
pettiness and just having
a lot of deep pockets
908
00:43:48,067 --> 00:43:51,150
and a lot of technical
expertise behind you.
909
00:43:51,151 --> 00:43:54,276
I love that their whole thing kicked off,
910
00:43:54,277 --> 00:43:56,440
because of a stab in the back.
911
00:43:56,441 --> 00:43:58,536
They really took that and ran with it.
912
00:43:58,537 --> 00:44:02,002
PlayStation's legacies
to make video games
913
00:44:02,003 --> 00:44:07,086
acceptable for adults and to
get them a sort of air of cool.
914
00:44:08,010 --> 00:44:10,686
I wouldn't say video games
are the coolest thing on earth,
915
00:44:10,687 --> 00:44:12,644
but it got them past this,
916
00:44:12,645 --> 00:44:15,306
oh, it's the geeky thing for kids.
917
00:44:15,307 --> 00:44:16,866
Sony wiped that away
918
00:44:16,867 --> 00:44:20,745
and changed how the
world views video games.
919
00:44:20,746 --> 00:44:22,806
Without Sony doing what it did
920
00:44:22,807 --> 00:44:25,566
with the original PlayStation,
that wouldn't be the case.
921
00:44:25,567 --> 00:44:29,489
We'd still be looking
at video games in a like,
922
00:44:29,490 --> 00:44:31,956
oh, isn't that for eight-year-olds?
923
00:44:31,957 --> 00:44:35,482
Or isn't that something
that geeky 16-year-olds do?
924
00:44:35,483 --> 00:44:39,306
They really moved the
perception of video games.
925
00:44:39,307 --> 00:44:40,487
That's their biggest legacy.
926
00:44:40,488 --> 00:44:43,476
That and their video game controller,
927
00:44:43,477 --> 00:44:44,866
'cause before the PlayStation,
928
00:44:44,867 --> 00:44:47,076
they were like flat rectangles
929
00:44:47,077 --> 00:44:50,976
and Sony made them comfortable to use
930
00:44:50,977 --> 00:44:52,686
as you made them things
931
00:44:52,687 --> 00:44:55,128
you could hold for long amounts of time.
932
00:44:55,129 --> 00:44:58,839
The legacy of PlayStation
is just really good games,
933
00:44:58,840 --> 00:45:03,453
like just focusing on what players enjoy.
934
00:45:04,331 --> 00:45:09,331
Like taking a really solid
core idea and running with it,
935
00:45:09,660 --> 00:45:13,293
even if that means running
with it for 30 something years.
936
00:45:14,730 --> 00:45:17,046
And I like that. If it
ain't broke, don't fix it.
937
00:45:17,047 --> 00:45:19,338
But in terms of consoles,
they've innovated massively.
938
00:45:19,339 --> 00:45:22,926
From the original PlayStation to the PS5,
939
00:45:22,927 --> 00:45:24,516
you've got huge innovations there.
940
00:45:24,517 --> 00:45:28,956
You've got DualSense
controllers, haptic feedback,
941
00:45:28,957 --> 00:45:33,006
you've got just gorgeous,
gorgeous graphics,
942
00:45:33,007 --> 00:45:36,430
a real focus honing in on
943
00:45:37,860 --> 00:45:39,243
what feels good to play.
944
00:45:40,964 --> 00:45:43,547
(dreary music)
945
00:45:44,882 --> 00:45:45,631
(bomb exploding)
946
00:45:45,632 --> 00:45:46,506
[Narrator] In the Pacific,
947
00:45:46,507 --> 00:45:49,116
in mortal combat against a fanatic fall,
948
00:45:49,117 --> 00:45:50,976
the Army, the Marines, and the Navy
949
00:45:50,977 --> 00:45:53,016
were driving to a finished fight.
950
00:45:53,017 --> 00:45:53,849
The Philippines...
951
00:45:53,850 --> 00:45:55,986
[Jason] Though Japan suffered hardship
952
00:45:55,987 --> 00:45:58,716
as many countries did during World War II,
953
00:45:58,717 --> 00:46:02,436
they were able to recover
and focus on innovation.
954
00:46:02,437 --> 00:46:04,896
The post-war years provided the world
955
00:46:04,897 --> 00:46:07,026
with gaming on a mass scale.
956
00:46:07,027 --> 00:46:10,116
From old arcades to our finest consoles,
957
00:46:10,117 --> 00:46:11,736
Sony has always been
958
00:46:11,737 --> 00:46:14,738
at the forefront of
technological innovation.
959
00:46:14,739 --> 00:46:17,766
(solemn music)
960
00:46:17,767 --> 00:46:21,606
They don't just provide
good games or good consoles,
961
00:46:21,607 --> 00:46:24,573
PlayStation also provides us with hope.
962
00:46:25,883 --> 00:46:27,636
From nothing but war,
963
00:46:27,637 --> 00:46:30,333
Japan built itself from the ground up.
964
00:46:31,710 --> 00:46:35,136
No matter the dark times,
the conflict we experience,
965
00:46:35,137 --> 00:46:36,456
we are always able
966
00:46:36,457 --> 00:46:39,809
to lift our heads to focus on the present,
967
00:46:39,810 --> 00:46:44,442
to work for the future, and
have a little fun along the way.
968
00:46:44,443 --> 00:46:46,337
(solemn music)
969
00:46:46,338 --> 00:46:49,338
(transition music)
970
00:46:54,213 --> 00:46:58,540
♪ We're driving cars onto Mars tonight ♪
971
00:46:58,541 --> 00:47:03,005
♪ We're blastin' off to the stars tonight ♪
972
00:47:03,006 --> 00:47:10,006
♪ We wanna go, go ♪
973
00:47:10,563 --> 00:47:14,229
("Driving Cars onto Mars")
75201
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